*Model courtesy of Moroccanoil
kevin.murphy eufora
p.7–8
Color Elixir p.11–12
moroccanoil keune
Repair.Me System Texture Collection
Color Craving
colorproof
p.13–14
p.15–16
Signature Blonde
p.19–20
*Moroccanoil available in MO, OK, TX, KS, AR, TN, KY, IA and parts of IN & IL. *Eufora available in MO, OK, TX, KS, AR, TN, KY and parts of IN & IL.
t he
BUSINESS ISSUE
THEGROUPIE
JAN/FEB 2016
The Stylist, who are YOU?
HAIRDRESSING
is more than a career,
it’s a calling. It is my considered opinion that the hairdresser is the most influential person in any community. When the public goes to a hairdresser, something happens to them. They feel safe, they relax. The hairdresser knows what their skin is like under the makeup, they know their age, they don't have to keep up any kind of pretense. People tell a hairdresser things they wouldn't dare confess to a priest and they are open about matters they'd try to conceal from a doctor. When people place their secret lives in the hairdresser's hands, the hairdresser gains an authority few other people attain. I have heard hairdressers quoted with complete conviction on art, literature, politics, economics, child care and morals. I tell you that a clever, thoughtful, ambitious hairdresser wields a power beyond comprehension of most people. ||||||||||||| JOHN STEINBECK |||||||||||||
1
theofpower the cape YOUR CLIENT IS A CAPTIVE AUDIENCE WHILE THE CAPE IS ON. THIS IS A GOLDEN OPPORTUNITY! TIME TO PROCESS COLOR?
YOUR TIME TO SHINE! The consultation should be from when a client walks in, until the cape is undone. Once out of the chair they’re consumed in their day-to-day—texts, grocery lists, work, kids…
How to use the power of the cape to enhance your business
1
schedule
appointments out for several months. You’re not selling yourself, you’re selling great service: pre-booking means keeping busy clients looking their best during the best time slot that works for them! Still apprehensive about asking? Get accustomed to initiating the conversation by offering a special gift like samples or a $10 off card for pre-booked appointments.
3 suggest
services for now and later. If the client is purchasing two services, offer a third add-on like a treatment or brow wax at a discount, or take this time to make treatment recommendations. For example, explain how a Keratin Smoothing Treatment can make hair silky and more manageable.
5
2 share
at home hair care recommendations and tips. Take this time to fill out a prescription card (see pg. 24) and talk about the frequency of use and why. Need tips for talking about salon products? Visit www.SalonServiceGroup.com/biztips
4 strengthen
the bond in every way. Listen to what your clients have to say. Refer to something engaging on your social media pages to casually encourage them to like or follow you if they haven’t. Drive loyalty by urging clients to let you know if they don’t like results, and offer a make-it-right guarantee—those that don’t feel comfortable speaking up may not come back! Assure them your feelings won’t be hurt and that you just want them to have the best experience.
showcase products and services. Use product and promotion mirror talkers, mini-displays and
before-and-after picture portfolios and photos to inspire conversation. Need help with marketing pieces? Speak to your Salon Consultant or local Salon Service Group store for ideas.
1.800.933.5733 www.SalonServiceGroup.com
2
stylist
as
therapist
Studies reveal that when people feel attractive, they have physical, emotional, social, psychological, and inspirational advantages. With the client as their canvas, a stylist has the ability to build confidence and change lives.
People need to talk about personal conflicts, but the stylist-client relationship doesn’t require them to go deep. Time discussing problems in the chair is like a life bandaid.
A client looks into the mirror with you behind them. This is less threatening than direct eye contact and the mirror creates an illusion of distance, resulting in clients feeling comfortable sharing personal dilemmas with you.
As a cosmetologist, you are one of the few people who physically touch people in your profession. Your unconditional acceptance builds trust.
You see your clients on a regular basis, and always before lifechanging events. You are there to help them prepare for these events and so they often associate you, as their stylist, with these memories and growth events. While therapists have training, your experiences have taught you about human behavior. Clients confiding in you is like having drinks with girlfriends—you care enough to listen, but don’t condemn them when they don’t change.
3
Hashtag your location. This allows you to connect with potential clients who are searching for a salon in your town.
#Springfield Don’t forget to also hashtag before and after pics with stylist name, salon name, and the type of cut/style.
#SallySmith
#Ombr e
#ABCsalon
92%
of Consumers Trust Word of Mouth Above All Other Advertising
RECOMMENDED READING
Provide your fans with exclusive promotions—they should feel like they’re getting something special in return. Offer 10% off their next visit if they like you on Facebook, or share a post of yours to receive a gift. Offer discounts to fans that are only redeemable by mentioning the ad.
67%
of people prefer to buy from a brand or use a service from a business they follow on social media.
Let your salon’s personality shine. Use social media for more than advertising—stay on top of your clients’ minds, but don’t just sell sell sell. 1 Have compelling cover images and post lots of pics. 2 Let your audience get to know your stylists through quirky posts and stylist profiles. 3 Post feel-good or humorous quotes that are a good representation of your business, but be authentic and non-offensive!
Facts tell and stories sell. Pepper your facts (before-and-after photos and techniques) with stories. Tell engaging narratives about your stylists, provide relevant anecdotes, and touch on interesting (but non-political) things in your community that engage your clients.
Encourage clients to promote your salon through word-of-mouth posts and by offering incentives. Try “Love your new style by ABC Salon? Upload a pic with hashtag #ABCsalon and get 10% off of your next visit!” Run contests like “post a pic of your new do with the hashtag #ABCsalon and be entered to win your next cut and color for free!”
Prompt action. Create a FREE Call-to-Action button on your salon’s Facebook page that says “book now.” On your page’s cover photo click Create Call to Action to get started.
Post how-to videos for your clients to DIY style at home.
Use before and after photos to display different styles and stylists’ talent. You can use an app like PicMonkey to make a side-by-side collage. • ALWAYS take a Before. • Take your After from multiple angles, with a great light source and a simple background so it stands out. • Tag your clients, but get their approval first.
Psy-Cosmetologist
Start with Why
Million Dollar Stylist
Salon Buzz
The Psychology of Cosmetic Treatments
6FigureHair
dr. lewis losoncy Blending the art of Cosmetology, with the science of Psychology.
dennise s. cardona Marketing and Management Ideas for Ultimate Success
simon sinek Get a clear vision of what it truly takes to lead and inspire.
jean ann graham Discover the powerful social effects of positive modifications.
1.800.933.5733 www.SalonServiceGroup.com
marquetta mreslin Find financial freedom, build the business of your dreams.
in the itunes store Build your income to the next level with a new focus.
4
enriched formulas
refined fragrances
sprouting soon.
5
fresh look
1.800.933.5733 www.SalonServiceGroup.com
6
REPAIR.ME
NEW!
REPAIR SYSTEM TO RESTORE DRY, COLOR-TREATED OR CHEMICALLY DAMAGED HAIR. Infused with extracts of Mandarin, Sweet Florals, & Currant Noir.
REPAIR-ME.WASH
• Reconstructing, nourishing shampoo • Strengthens hair & removes impurities • Repairs & restores hair • Increases shine & manageability 8.4oz 33.6oz
17.50 37.50
$ $
KMRPW8 KMRPW33
$35 SUGGESTED RETAIL (8.4oz)
7
USE RE.STORE AS OFTEN AS DESIRED IN PLACE OF YOUR WASH AND RINSE FOR AN EXTRA BOOST OF REPAIR.
REPAIR-ME.RINSE
• Reconstructing, strengthening conditioner • Nourishes & protects hair from damage • Enhances manageability & shine • Gives hair resilience & lustre 8.4oz 33.6oz
17.50 37.50
$ $
KMRPR8 KMRPR33
$35 SUGGESTED RETAIL (8.4oz)
RE.STORE
• Moisturizes & reconstructs damaged hair • Rebuilds & restores elasticity, strength & moisture Replaces wash & rinse on day of use 6.7oz 33.6oz
16 50
$ $
KMRS6 KMRS33
$32 SUGGESTED RETAIL (6.7oz)
Business Snip
Save $149
REPAIR.ME SALON INTRO Repair, strengthen and moisturise hair with naturally derived superfood proteins from the nutrient rich Green Pea.
Repair system to restore dry, colour treated or chemically damaged hair.
Purchase (6) REPAIR-ME.WASH 8.4oz (6) REPAIR-ME.RINSE 8.4oz (6) RE.STORE 6.7oz Receive FREE (1) REPAIR-ME.WASH 33.6oz (1) REPAIR-ME.RINSE 33.6oz (1) RE.STORE 33.6oz (3) Liter Pumps (1) Display (holds 1 of each retail) (12) Brochures (holds 1 of each sachet) (12) Gift Bags (12) REPAIR-ME.WASH Sachet (12) REPAIR-ME.RINSE Sachet (12) RE.STORE Sachet Protein enzymes from Papaya and Pineapple repair hair weightlessly.
Infused with extracts of Mandarin,
Sweet Florals and Currant Noir.
Create a REPAIR.ME station to display your new KEVIN. MURPHY system and send clients home with a brochure and a sachet trio! Set up your backbar with REPAIR-ME. WASH & RINSE and charge $10 to add on the REPAIR-ME experience. At 1oz of product per wash & rinse you can get 33 treatments out of your FREE liters which covers the cost of the entire promotion! Sell all five trios (leaving one for your display) at $90 each ($12 savings to your clients), and pocket $450!
REPAIR. ME
Sulphate free. Paraben free. Cruelty free.
$
306
KEVINMURPHY.COM.AU
1601KM01
Save $8
Save $13.75
REPAIR.ME STYLIST BOX Purchase at a special price REPAIR-ME.WASH 8.4oz REPAIR-ME.RINSE 8.4oz RE.STORE 6.7oz $
43
1601KM02
PUFF THE MAGIC POWDER Purchase PLUMPING.WASH 8.4oz PLUMPING.RINSE 8.4oz Receive FREE POWDER.PUFF .5oz $
35
1601KM05
KEVIN.MURPHY
Save 45 $
Save $130
COLOR.ME REFRESHER KIT Purchase (36) COLOR.ME tubes 3.3oz (6) CREAM.ACTIVATORS 33.8oz Receive FREE (1) COLOR.ME Swatch Book (1) COLOR.ME Color Cape (1) COLOR.ME Color Bowl (1) COLOR.ME Color Brush (1) COLOR.ME Brand Brochure $
427.20
1601KM04
TREAT.ME REFILL
Purchase (24) MOISTURE VIAL .4oz (24) STRENGTH VIAL .4oz Receive FREE (2) ELIXIR 1.7oz (1) SPRAYER 2pk (1) New Backing Card for Display (1) Wall Chart (4) Mirror Clings $
192
MOISTURE
STRENGTH
ELIXIR
Antioxidant Rich Colour Safe Strengthens Hair
Reduces Breakage For Damaged Hair Increases Elasticity
Sulfate Free Alpha Hydroxy Acids 26 Amino Acids
1 2 3 4 5 6 7 8
TREAT. ME
TREAT.ME MOISTURE For hair that is dehydrated, frizzy or chemically treated. Add 10 drops of the elixir flacon.
TREAT.ME STRENGTH For distressed hair that is weak, brittle and damaged. Add 10 drops of the elixir flacon.
ANTIAGEING For hair that has suffered the effects of hormonal, environmental or chemical ageing.
DENSIFYING & STRENGTHENING For fine, weak or falling hair. Add 15 drops of the elixir flacon.
BRIGHTENING & STRENGTHENING WITH BLONDE.ANGEL For blonde or grey hair that is yellowing, lifeless and dry. Add 15 drops of the elixir flacon.
ANGEL KMX For fine, fragile, limp hair that lacks body.
HYDRATE-ME KMX For dry, weak, brittle hair.
LUXURY KMX For thick, dry and unruly hair. Add 10 drops of the elixir flacon.
KEVINMURPHY.COM.AU
1601KM06
1.800.933.5733 www.SalonServiceGroup.com
8
F F O 20% SES A C ND A R S P TE PUM
LEIIVE FREE(6) OF SACHETS
+ REC
s 6 liter X ses of a C O | (1) B while supplies last ailable ets av
*Sach
180/cs6
$
+ 6 PUMPS AND SACHET BOX
BORN.AGAIN TREATMENT 33.6oz
144/cs6
$
+ 6 PUMPS AND SACHET BOX
ANGEL.WASH 33.6oz SACHET BOX INCLUDES: (10) MAXI.WASH (10) YOUNG.AGAIN.WASH (10) YOUNG.AGAIN.RINSE (10) PLUMPING.WASH (10) PLUMPING.RINSE
1601KM07
ANGEL.RINSE 33.6oz 1601KM08
MAXI.WASH 33.6oz 1601KM10
HYDRATE-ME.WASH 33.6oz 1601KM11
199.20/cs6
$
+ 6 PUMPS AND SACHET BOX
9
HYDRATE-ME.RINSE 33.6oz 1601KM12
LUXURY.WASH 33.6oz 1601KM14
ANTI.GRAVITY 33.6oz
LUXURY.RINSE 33.6oz
1601KM27
1601KM15
1601KM16
PLUMPING.WASH 33.6oz 1601KM18
PLUMPING.RINSE 33.6oz 1601KM19
YOUNG.AGAIN.WASH 33.6oz 1601KM20
YOUNG.AGAIN.RINSE 33.6oz 1601KM21
BLONDE.ANGEL TREATMENT 33.6oz 1601KM24
STAYING.ALIVE 33.6oz 1601KM32
240/cs6
$
+ 6 PUMPS AND SACHET BOX
HAIR.RESORT 33.6oz
BALANCING.WASH 33.6oz
ANGEL.MASQUE 33.6oz
1601KM28
1601KM17
1601KM09
MOTION.LOTION 33.6oz
BLONDE.ANGEL.WASH 33.6oz
HYDRATE-ME.MASQUE 33.6oz
1601KM29
1601KM23
1601KM13
ANTI.GRAVITY.SPRAY 33.6oz
STIMULATE-ME.WASH 33.6oz
YOUNG.AGAIN.MASQUE 33.6oz
1601KM30
1601KM25
1601KM22
HAIR.RESORT.SPRAY 33.6oz
STIMULATE-ME.RINSE 33.6oz
SMOOTH.AGAIN 33.6oz
1601KM31
1601KM26
1601KM33
NEW YEAR NEW MONEY
BOOK
HIM IN 2016
TO GROW YOUR BUSINESS BY AT LEAST 20% THIS YEAR. d is co ve r It ’s h ar d to w M o n ey le gi ti m ate N e in the salon opportunities items can business. New n ib a li zi n g e n d u p ca n and that’s existing items for dollars. trading dollars If you’re not doin g hair extensions and you start doing extensions, that’s Ne w Mo ney . If 90% of your business is Fe male an d on ly 10 % of yo ur clients are Male, which client base has a gr eater potential to create “New Money” for your busin ess?
90%
10%
If y o u r b o o k in g s a re li g h t Monday th rough Wed n e s d ay consider th e opportun ities to Spoil. Him. Invite your Female guests to tr eat their sp ecial Man to a groom ing event. M aybe it’s a Man Mad e Monday or Men’s Day Wedne sday paired with an 18.21 Man M ade retail g ift.
Discuss the 18.21 Man Made formula to the left with your Salon Service Group Consultant and consider creating a New Money stream for your business centered around the Noble Experience grooming service and 18.21 Man Made retail goods.
# OF MALE GUESTS x 18.21 A NOBLE EXPERIENCE + 18.21 RETAIL =
ade on You Tube Visit @1821ManM ns of the Noble for demonstratio ice elements. Experience serv
1.800.933.5733 www.SalonServiceGroup.com
10
eufora manifesto we believe in YOU, the hairstylist.
We believe that this business begins and ends with the stylist. We believe that the people who shoulder the responsibility in this industry should have more control of their business. We believe that you deserve the tools and support you need to help you succeed in your dreams using the talents and passion you already possess.
we believe in the power of the genuine and real YOU.
We believe that deep relationships are built when people are free to be themselves. We believe you should say what you think, knowing that honesty is always best. We believe in creating opportunities for connection between real people with common goals. We believe that united, genuine and passionate people can take on the world.
we believe in REAL BEAUTY.
We believe that true beauty is timeless. We believe that you don’t just have to follow trends to be and feel beautiful. We believe in natural beauty and helping you discover new ways to look and feel beautiful.
we believe in NATURE.
We believe in the simplicity, safety and efficacy of natural ingredients. We believe it’s time for everyone to start caring about what they put on their hair and bodies. We believe nature has provided us with the means to protect and take care of ourselves.
we believe in keeping the whole of YOU at your best.
We believe that we can help keep hairstylists safe from chemicals, and protect your creative spirits. We believe we can do this in a way that doesn’t compromise your health or that of the planet. We believe that you should be empowered to capture the value that you can create. We believe in nurturing and celebrating your success.
EUFORA IS…
Candid, direct, honest, inspiring, passionate and completely reliable.
EUFORA SAYS…
What it thinks and does what it says in inspiring and encouraging ways.
EUFORA DOES…
Everything it can to improve the health, lives and businesses of the salon community. We are hairdressers. We believe in you and your salon in every way. So when it comes to caring for your business, it just comes naturally to us. To the distributor, salon owner, stylist and the consumer, we say this… “YOURS” TRULY!
—EUFORA INTERNATIONAL
11
PREVENTION is the best medicine... NEW!
COLOR ELIXIR ™
PROBLEM: Chemical services create free radicals that damage the hair by breaking disulfide bonds. Up until now, the color additives category have only assisted in repairing broken bonds after the damage has already occurred.
SOLUTION: THE EUFORA DIFFERENCE: Color Elixir significantly reduces the free radicals, slowing the oxidative process to help color penetrate into the hair better, preventing damage before it occurs. Disulfide bonds remain intact!
COLOR ELIXIR™ SYSTEM
Business Snip
• 2× improvement in oxidative stability • 3× anti-breakage benefits • True-to-swatch results • Increased strength and elasticity • No formula or processing time adjustments • Safe for use on all hair types SYSTEM INCLUDES: Professional Additive 16.9oz Professional Sealer 16.9oz $
149
EUCELIXIR
Works with ALL color lines | Available to ALL customers
Charge $15-$25 for Color Elixir™ as a Color Service Upgrade, or increase all your chemical services prices by $5 to ensure stronger color penetration and longer-lasting results. Color Elixir™ can be used to repair as well as prevent damage—or you can offer the service as a standalone restorative treatment!
EQ-1.2016.1L_Layout 1 12/9/15 4:16 PM Page 1
JANU JA N AR RY Y--MA ARC CH, 2 201 016 6
CHECK OUT THE EUFORA JANUARY – MARCH 2016 QUARTERLY FOR MORE PROMOTIONS AND PRODUCTS! IN LOVING MEMORY OF DON BEWLEY 1952-2015
1.800.933.5733 www.SalonServiceGroup.com
12
NEW!
Beach Wave Mousse 5.8oz • Create long-lasting beach hair • Salt-free formula • Tousled texture with no moisture loss $ 14 MOBM5 | $28 SUGGESTED RETAIL
Dry Texture Spray 5.4oz • Construct undone styles • Effortless volume • Texturized hold • No-slip gritty finish $ 14 MOTEXT5 | $28 SUGGESTED RETAIL
Texture Clay 2.6oz • Mold piecey, roughed-up texture • Matte finish • Strong hold $ 13 MOCLAY2 | $26 SUGGESTED RETAIL
freeTOTEBAG
WITH LIMITED EDITION SIZE MOROCCANOIL TREATMENT
Save $7.50
TREATMENT + TOTE BAG
Purchase Moroccanoil Treatment 4.25oz Receive FREE Tote Bag $
*While supplies last
13
24
1601MOR05
Save $7.50
TREATMENT LIGHT + TOTE BAG
Purchase Moroccanoil Treatment Light 4.25oz Receive FREE Tote Bag $
24
1601MOR06
Save $14
Save $14
BUY 6 GET 1 FREE BEACH WAVE MOUSSE Purchase (6) Beach Wave Mousse 5.8oz Receive FREE (1) Beach Wave Mousse 5.8oz *Stickered not for resale $
84
1601MOR01
BUY 6 GET 1 FREE DRY TEXTURE SPRAY Purchase (6) Dry Texture Spray 5.4oz Receive FREE (1) Dry Texture Spray 5.4oz *Stickered not for resale $
84
1601MOR02
Save $13
BUY 6 GET 1 FREE TEXTURE CLAY Purchase (6) Texture Clay 2.6oz Receive FREE (1) Texture Clay 2.6oz *Stickered not for resale $
78
1601MOR03
Save $130
TEXTURE COLLECTION Purchase (9) Beach Wave Mousse 5.8oz (9) Texture Clay 2.6oz (9) Dry Texture Spray 5.4oz Receive FREE (1) Beach Wave Mousse 5.8oz *Stickered not for resale (1) Texture Clay 2.6oz *Stickered not for resale (1) Dry Texture Spray 5.4oz *Stickered not for resale (6) Travel Beach Wave Mousse 2.5oz (6) Travel Dry Texture Spray 1.6oz (12) Dry Texture Spray Sample .7oz $
back
ROOTS REFRESH YOURSELF TO THE
ON BESTSELLERS
1601MOR04
Save $173
BACK TO THE ROOTS
Purchase (5) Moroccanoil Treatment 3.4oz (5) Hydrating Styling Cream 10.2oz (5) Luminous Hairspray Strong 10oz (5) Moisture Repair Shampoo 8.5oz (5) Moisture Repair Conditioner 8.5oz (5) Intense Hydrating Mask 8.5oz Receive FREE (1) Moroccanoil Treatment 3.4oz (1) Hydrating Styling Cream 10.2oz (1) Luminous Hairspray Strong 10oz (1) Moisture Repair Shampoo 8.5oz (1) Moisture Repair Conditioner 8.5oz (1) Intense Hydrating Mask 8.5oz (60) Moroccanoil Treatment samples .34oz (100) Plastic Boutique Bags $
1.800.933.5733 www.SalonServiceGroup.com
369
465
1601MOR07
14
COLOR CRAVING STAND OUT FROM THE CROWD
15
NEW!
PINK FLUSH
LOVELY LAVENDER
POWDER BLUE
PEACH MIST
PASSIONATE PINK
SUNSET COPPER
CARDINAL RED
VELVET VIOLET
KCRAVEPF
KCRAVELL
KCRAVEPB
KCRAVEPM
KCRAVEPP
KCRAVESC
KCRAVECR
KCRAVEVV
• Eight direct dye fashion-forward shades that fade gradually and beautifully • Nourishing and conditioning cream base with silk proteins • Contains solamer for UV protection
• For professional use and home maintenance • Works best on pre-lightened hair (level 10 or higher) • Ready-to-use formula; no developer needed • Quick 15-minute processing time
9.95ea.
$
$18.90 SUGGESTED RETAIL
Business Snip Increase your take-home sales and help clients keep their new look fresh!
Save $19.95
COLOR CRAVING PASTELS Purchase Color Craving Pink Flush 5.1oz Color Craving Lovely Lavender 5.1oz Color Craving Powder Blue 5.1oz Color Craving Peach Mist 5.1oz Receive FREE Design Dry Shampoo 6.8oz Cosmetic Bag Paper Color Chart $
39.80
1601KE01
Save $19.95
COLOR CRAVING VIVIDS Purchase Color Craving Passionate Pink 5.1oz Color Craving Sunset Copper 5.1oz Color Craving Cardinal Red 5.1oz Color Craving Velvet Violet 5.1oz Receive FREE Design Dry Shampoo 6.8oz Cosmetic Bag Paper Color Chart $
39.80
1601KE02
1.800.933.5733 www.SalonServiceGroup.com
Build the cost of a tube of Color Craving into the service price and give clients the leftover bottle for take-home touch-ups—giving a FREE product will build client loyalty! Encourage using Dry Shampoo to make their fashion-forward new look last even longer. Consider creating a take-home bundle price that includes a can of dry shampoo! By charging $60+ for a Color Craving Service, you will profit $200 by the time you sell four services, plus the profit from the pre-lightening service!
16
SO PURE COLOR
SEMI COLOR
• Ammonia and paraben-free permanent color • Enriched with certified organic plant extracts • PhytoKeratin rebuilds the natural hair structure and protects hair
TINTA COLOR
• Ammonia-free demi color • Creates soft, natural tones • Ultimate versatility and shine • Silosoft technology conditions hair and increases color retention
Save $101.05
Save $122.88
• Endless creativity with over 100 intermixable permanent shades • Triple Color Protection technology and silk protein condition and add shine • 100% coverage
Save $99.13
SO PURE 24 SAMPLER
SEMI 24 SAMPLER
TINTA 24 SAMPLER
1 3 4 4.37 5 5.23 5.35 5.6
3 4 5 5.35 6 6.1 6.3 6.38
3 4 5 5.00 UC 5.23 5.3 5.35 6
Purchase (24) Semi Color Tubes 2.1oz 6 6.1 6.3 6.35 6.38 7 7.14 7.32
7.34 8 8.1 8.3 9 9.13 10 10.01
(1) So Pure After Color Shampoo 33.8oz (1) So Pure After Color Conditioner 33.8oz Receive FREE (1) So Pure 20 Volume Developer 33.8oz (1) So Pure 30 Volume Developer 33.8oz (1) So Pure Blonde Lift Powder 17.6oz (1) Paper Swatch Chart (1) So Pure Color Care Shampoo 8.5oz (1) So Pure Color Care Conditioner 6.8oz (1) So Pure Argan Oil 1.5oz (1) 2" Color Brush (1) Color Bowl (2) Liter Pumps $
217.50
17
SP24SAMPLER
Purchase (24) Semi Color Tubes 2.1oz
6.66 RI 9 7 9.1 7.2 9.35 7.35 9.95 8 10.2 8.17 10.31 8.3 10.7 8.38 Clear
Receive FREE (1) Semi Color Activator 33.8oz (1) Semi Color Red Activator 33.8oz (1) After Color Shampoo 33.8oz (1) After Color Balsam 33.8oz (1) Dust Free Cream Bleach 17.6oz (1) Paper Swatch Chart (1) Care Color Brillianz Shampoo 8.5oz (1) Care Color Brillianz Conditioner 6.8oz (1) Care 2-Phase Spray 6.8oz (1) 2" Color Brush (1) Color Bowl (2) Liter Pumps $
180
KS24SAMPLER
Purchase (24) Tinta Color Tubes 2.1oz
6.00 UC 7.32 6.03 8 6.3 8.00 UC 6.38 8.19 7 9 7.00 UC 9.00 UC 7.19 10 7.3 3001
(1) 20 Volume Developer 33.8oz (1) 30 Volume Developer 33.8oz Receive FREE (1) After Color Shampoo 33.8oz (1) After Color Balsam 33.8oz (1) Magic Blonde Bleach 17.6oz (1) Paper Swatch Chart (1) Design Color Care Shampoo 8.5oz (1) Design Color Care Conditioner 6.8oz (1) Design Brilliant Gloss Spray 6.8oz (1) 2" Color Brush (1) Color Bowl (2) Liter Pumps $
201
KT24SAMPLER
1.800.933.5733 www.SalonServiceGroup.com
18
NEW!
Signature BLONDE
SignatureBlonde Violet Shampoo
SignatureBlonde Violet Condition
SignatureBlonde Restorative Filler
Instantly cancels brassy and yellow tones
Restores diminished tensile strength and elasticity
Repairs blonde hair and fills porous hair fibers
Sulfate-free revitalizing shampoo
Ultra-rich conditioner neutralizes brassy and yellow tones
Leave-in treatment illuminates and repairs
Pure violet pigment cancels brassy and yellow tones Provides exceptionally gentle cleansing Brightens, maintains, and protects your blonde shade Essences of tamarind, rose petals, and coconut $
22
CPBLS10 $44 SUGGESTED RETAIL
19
Penetrates deep within hair to moisturize Repairs damage caused by color and bleach Illuminates and repairs locks to brilliant blonde Essences of honeysuckle, sandalwood, and chamomile $
22
CPBLC8 $44 SUGGESTED RETAIL
Produces a smooth, supple, youthful finish Reinforces and protects against breakage Adds bounce, shine, and brilliance Maximum color and heat protection Essences of honeysuckle, sandalwood, and chamomile $
16
CPBLR6 $32 SUGGESTED RETAIL
Save $105
Save $16.50
SIGNATUREBLONDE SALON INTRO
SIGNATUREBLONDE STYLIST INTRO
Purchase at a special price (5) SignatureBlonde Violet Shampoo 10.1oz (5) SignatureBlonde Violet Condition 8.5oz (5) SignatureBlonde Restorative Filler 6.7oz Receive FREE (16) SignatureBlonde Trio Packettes (1) SignatureBlonde Easel Card $
219
(1) SignatureBlonde Violet Shampoo 10.1oz (1) SignatureBlonde Violet Condition 8.5oz (1) SignatureBlonde Restorative Filler 6.7oz (3) SignatureBlonde Trio Packettes (1) SignatureBlonde Easel Card $
48
1601CP02
1601CP01
Save $62
LOVE IS IN THE HAIR
Purchase at a special price (4) PlushLocks Leave-In Smooth 6.7oz (4) RadicallySmooth Anti-Frizz Serum 5.1oz (4) LiftIt Foam Mousse 9oz (4) WickedGood Shine Spray 5.2oz Receive FREE (16) SuperRich Trio Packettes (1) Love is in the Hair Display
Save $7.20
BAOBAB POWER PACK DUO
Purchase Baobab Leave-In Treatment 5.1oz Receive FREE Baobab Heal & Repair Shampoo 2oz $
19.50
$
1601CP04
168
1601CP03
FREE 64oz SHAMPOO OR CONDITION WHEN YOU PURCHASE (8) OF THE MATCHING RETAIL
Save $53
SUPERRICH SHAMPOO
(8) SuperRich Shampoo 10.1oz (1) SuperRich Shampoo 64oz + Pump $
128
1601CP05
Save $53
SUPERRICH CONDITION
(8) SuperRich Condition 8.5oz (1) SuperRich Condition 64oz + Pump $
128
1601CP06
Save $53
SUPERPLUMP SHAMPOO
(8) SuperPlump Shampoo 10.1oz (1) SuperPlump Shampoo 64oz + Pump $
128
1601CP07
Save $53
Save $58
CRAZYSMOOTH SHAMPOO (8) CrazySmooth Shampoo 10.1oz (1) CrazySmooth Shampoo 64oz + Pump $
148
1601CP09
Save $58
SUPERPLUMP CONDITION CRAZYSMOOTH CONDITION (8) SuperPlump Condition 8.5oz (1) SuperPlump Condition 64oz + Pump $
128
1601CP08
1.800.933.5733 www.SalonServiceGroup.com
(8) CrazySmooth Condition 8.5oz (1) CrazySmooth Condition 64oz + Pump $
148
1601CP10
20
21
1.800.933.5733 www.SalonServiceGroup.com
22
BRUSHES AND COMBS KEVIN.MURPHY STYLING.BRUSH $
19.50
KMBR-ST
SMALL.ROLL.BRUSH $
19.50
KMBR-SR
SMOOTHING.BRUSH $
24.50
KMBR-SM
LARGE.ROLL.BRUSH $
24.50
KMBR-LR
KERATIN COMPLEX Vent Brush - Black $
18
KXBRUSH-B
Bling Brush - Black $
22
KXBLING-B
3½" Round Brush - Black $
15
KXBRUSH3.5
3" Round Brush - Black $
15
KXBRUSH3
2½" Round Brush - Black $
15
KXBRUSH2.5
2" Round Brush - Black $
15
KXBRUSH2
Extension Brush $
12
KXBRUSH-EXT
HOTHEADS Extension Brush $
7
HHX105
5
HHX158
Small Styling Rattail Brush $
23
OLIVIA GARDEN ¾" Nanothermic Round Brush $
10.75
0G-18
10.75
OG-24
10.75
OG-34
13.25
OG-44
13.25
OG-54
16.25
OG-64
19.75
OG-82
13.25
OG-NTP
12.25
OG-NTS
1" Nanothermic Round Brush $
1¼" Nanothermic Round Brush $
1¾" Nanothermic Round Brush $
2¹⁄₈" Nanothermic Round Brush $
2¾" Nanothermic Round Brush $
3¼" Nanothermic Round Brush $
Nanothermic Paddle Brush $
Nanothermic Styling Brush $
Nanothermic Vent Brush $
11.25
OG-NTV
4.95
OGCS-C1
4.50
OGCS-C2
4.95
OGCS-C4
4.95
OGCS-T2
4.95
OGCS-T5
4.99
OGSTU-MX
Cut/Style Carbon Comb - White $
All Purpose Comb - White $
CS-C4 All Purpose Comb - White $
Rattail Carbon Comb - White $
Tease Carbon Comb - White $
Style Up Teasing Brush $
WETBRUSH *While Supplies Last
Wetbrush - Cool Blue $
5.95
WETBRUSH-BL
5.95
WETBRUSH-PK
5.95
WETBRUSH-PTR
Wetbrush - Light Pink $
Wetbrush - Pewter $
MIX & MATCH WETBRUSH
6 for $5ea
the retail conversatio�
Every time a client purchases a product there is a 30% increase in the likelihood they will return to the salon. Your clients trust you and want personalized recommendations based on your knowledge. Give them excellent customer service and a fresh-from-the-salon look every day—with great products, they can maintain a hairstyle instead of leaving the salon with a haircut.
1. LISTEN.
PRESCRIPTION CARDS
2. EDUCATE.
$
Ask clients how they feel about their hair. Then offer a solution. Instead of selling, teach your clients about the products. Use the words “when you use this at home” as you talk about the product.
• 50 page notepad • 4.25" × 5.5"
2
SSGRX
Save $5
10 FOR $15
(10) Prescription Card Pads
3. DISPLAY.
Set up your go-to products—the ones you are enthusiastic about—on your station, labels out.
4. MARKET.
$
15
SSGRX10
Today’s date: _______________
Use touch marketing—help clients style with the product in their hands.
5. BEAUTY PRESCRIPTION.
Write your client a Beauty Prescription. After Steps 1–5 there is no “pitch” needed!
Today’s date: _______________
Your Beauty
Today’s date: _______________ Today’s date: _______________ Today’s date: _______________
Your Beauty Your Beauty Your Beauty Your Beauty Your Beauty Your Beauty Presc n Beautyriptio Yourn riptio Your Presc n Beauty Pre riptio Pres ptio nptioYour nscri Presc n Beauty Prescri riptio Presc nptio n crip riptio Prescri Presc n tion riptio Presc Today’s date: _______________ Today’s date: _______________
Today’s date: _______________ Today’s date: _______________
Today’s date: _______________
Client Name: _____________________________________ ______________________ __________________________________ Client Name: _____________________________________ Client Name: _________________________ Client Name: _____________________________ ______________________ __________________________________ Client Name: _____________________________________ ______________________ ______________________________ Client Name: _________________________ ______________________ Client Name: _____________________________________ Stylist Name: _____________________________________ __________________________________ ______________________ ______________________ __________________________________ Client Name: _________________________ Client Name: _____________________________________ Stylist Name: _____________________________________ Stylist Name: _________________________ Stylist Name:______________________ ______________________ __________________________________ __________________________________________________________ Client Name: _____________________________________ Stylist Name: _____________________________________ ______________________ Stylist Name: _________________________ _ ______________________ Stylist Name: _____________________________________ __________________________________ ______________________ Stylist Name: _________________________ Stylist Name: _____________________________________ ______________________ Stylist Name: _____________________________________
E DOSAGE RECOMMENDED E DOSAGE RECOMMENDED RECOMMENDED DOSAG RECOMMENDED DOSAGE E DOSAGE RECOMMENDED NDED DOSAGE RECOMMENDED DOSAG RECOMME RECOMMENDED DOSAG RECOMMENDED DOSAGE RECOMMENDED DOSAGE
______________ SHAMPOO: ________________________________________ _______________________________________________________ ______________________________________________________ ______________ SHAMPOO: ________________________________________ SHAMPOO: ___________________________ SHAMPOO: ________________________________ ________________________________________ _______________ ______________________________________________________ ______________ _______________ ________________________________________ SHAMPOO: ________________________________________ _______________________________________________________________ SHAMPOO: ___________________________ SHAMPOO: ________________________________________ _______________________________________________________ _______________ ______________________________________________________ ________________________________________ _____ SHAMPOO: ___________________________ CONDITIONER: SHAMPOO: ________________________________________ ___________________________ ________________________________________ _______________________________________________________ ___________________________ ______________________________________________ _____ CONDITIONER: SHAMPOO: ________________________________________ ___________________________ ________________________________________ CONDITIONER: ___________________________ CONDITIONER: ________________________________ ______ ___________________________ ________________________________________ _____ ________________________________________ CONDITIONER: ______ ___________________________ ______________________________________________________ ________________________________________ CONDITIONER: ___________________________ ___________________________ CONDITIONER: ________________________________________ ______________________________________________ ______________________________________________ CONDITIONER: ___________________________ __________________ CONDITIONER: ________________________________________ STYLING: ________________________________________ ______________________________________________ ___________________________________________________________ ______________________________________________________ __________________ STYLING: ________________________________________ CONDITIONER: ________________________________________ STYLING: ___________________________ STYLING: ________________________________ ________________________________________ ___________________ ______________________________________________________ ___________________ __________________ ________________________________________ STYLING: ________________________________________ ________________________________________________________________ STYLING: ___________________________ STYLING: ___________________________________________________________________ ___________________________________________________________ ___________________ ______________________________________________________ ___ ________________________________________ STYLING: ______________ ________________________________________ FINISHING: STYLING: ________________________________________ ___________________________ ___________________________________________________________ _______________________________________________________ ___________________________ ______________ FINISHING: ________________________________________ STYLING: ________________________________________ FINISHING: ___________________________ FINISHING: ________________________________ ________________________________________ _______________ ______________________________________________________ ______________ _______________ FINISHING: ________________________________________ _______________________________________________________________ ___________________________ FINISHING: ___________________________ ________________________________________________________________________________ FINISHING: ________________________________________ _______________ ___________________________ _______________ ________________________________________ FINISHING: ___________________________ ____________________ NOTES: ________________________________________ FINISHING: ________________________________________ ___________________________ _______________________________________________________ ________________________________________ _____________________ ____________________NOTES: ______________________________________________________ NOTES: ________________________________________ FINISHING: ________________________________________ NOTES: ________________________________________________________________ ________________________________________ ________ _____________________ ______________________________________________________ ________________________________________ _____________________ ___________________________ ____________________ NOTES: ________________________________________ ________________________________________ ________________________________________ ___________________________ NOTES: ___________________________ _____________________________________ ____________________________________ ______________________________________________________ _____________________________________________________________ NOTES: ________________________________________ ___________________________ _____________________ ________________________________________ ___________________________________ ________________________________________ ___________________________ ________________________________________ ________________________________________________________________ ___________________________ NOTES: ___________________________ ________________________________________ ____________________________________ ____________________________________ ___________________________________ NOTES: ________________________________________ ____________________________________ ________________________________________ ________________________________________ ________________________________________ ____________________________________________________ ___________________________ _____________________________________________________________ ______________________________________________________ ________________________________________ _____________________________________________________________________________ ___________________________ ________________________________________ ____________________________________ ____________________________________ NOTES: ________________________________________ ____________________________________ ______________________________________________________ ___________________________ ________________________________________ ________________________________________ ________________________________ _________ ___________________________ ___________________________ ________________________________________ _____________________________________ _____________________________________ ____________________________________ ________________________________________ ________________________________________________________________ ___________________________ ________________________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ ________________________________________ ____________________________________________________________________________ _____________________________________________________________________________ ___________________________ _____________________ ___________________________ ________________________________________ _____________________________________ _____________________________________________________________________________ ____________________________________ ___________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ ________________________________________ _____________________________________ ___________________________________________________________ _____________________________________________________________________________ _________ ________________________________________________________________ ____________________________________ ________________________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ ________________________________________ _____________________________________________________________________________ _____________________________________ ________________________________________ ___________________________ _____________________ ___________________________ ________________________________________ _____________________________________ _____________________________________________________________________________ ____________________________________ ___________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ _____________________________________ _____________________________________ ___________________________________________________________ ________________________________________ _________ ________________________________________________________________ ________________________________________ ______________________________________________________ ________________________________________ _____________________________________________________________________________ ________________________________________________________________________________ ___________________________ _____________________ _____________________________________ _____________________________________ ________________________________________ ______________________________________________________ ________________________________________________________________________________ _____________________________________ Next Appointment: _______ ________________________________________________________________________________ ______________________________________ __________________________ _____________________ Next Appointment: _______ ______________________________________ Next Appointment: __________________________ Next Appointment: _______________________________ __________________________ _____________________ _____________________ Next Appointment: _______ ____________________________ ______________________________________ Next Appointment: __________________________ __________________________ Next Appointment: ________________________________________________________________ _____________________ _____________________ Next Appointment: Next Appointment: ______________________________________ _____________________ Next Appointment: ______________________________________
Save $1.95ea.
$8 ROOT CONCEALER Auburn/Red Blonde
SEAUBRN
SEBLD
Light Brown/Med. Blonde Medium/Light Brown Black/Dark Brown
SELBMB
SEBRN
SEBLK
1.800.933.5733 www.SalonServiceGroup.com
24
g n i l l e S YOU'RE HOTHEADS CERTIFIED. NOW WHAT?
WEAR EXTENSIONS
You and your staff should be walking extensions advertisements! Point them out to your clients casually—“Did you see Cathy’s new lavender highlights? They’re extensions, aren’t they great?”
DEFINE WHY
Make sure your clients know why tape–in extensions are better.
TAKE-HOME
Create an at-home hair care package for extensions. When clients are spending $800–$2000 on hair extensions services, they will be happy to pay $50–$100 to take care of them at home.
SHOWCASE PHOTOS
Take before and after photos, or film full 360° videos with different results (length, volume, texture, highlights, shape changes) and post them EVERYWHERE—on social media, and in the salon.
In Modern Salon, Casciola adds dimension with a variety of shades, customizing extensions in order to add fun colors for the clients who don’t want to commit.
25
s d a e h t o H Extensions can be intimidating to clients, who may think they’re either limited to celebrities or are not affordable. Help them with the decision to take the luscious–lock–plunge with these business building tips.
UPDATE YOUR MENU
GET INVOLVED
Add a full section of Hotheads Hair Extensions to your menu or consider creating a separate menu that explains options and benefits, as well as at-home care.
Work with local women’s magazines and high schools. Offer promotions like those pictured below. Ask your Sales Consultant for more details! Demonstrate Hotheads at high school events and bridal shows. Show them fantasy colors and hand out gift certificates.
Need design help? Contact your Sales Consultant and see an example menu here!
MAKE A LIST
Make a list of opportunity clients that may benefit from hair extensions and plan out the conversation you can have with them.
BE A PROBLEM SOLVER
Offer different levels of prom and bridal party packages that include a Hotheads package.
Analyze the client’s personal needs and haircare challenges and come up with a solution. Offer free consultations.
PLAN AHEAD
Don't be reactive when it comes to your marketing—make a plan.
CONTACT YOUR SALON CONSULTANT OR CUSTOMER SERVICE TO GET STARTED WITH HOTHEADS HAIR EXTENSIONS TODAY!
HAIR EXTENSIONS ARE PERFECT FOR THE CLIENT WHO WANTS HAIRCOLOR BUT DOESN'T WANT TO COMMIT. VICTORIA CASCIOLA, HOTHEADS ARTISTIC DIRECTOR
1.800.933.5733 www.SalonServiceGroup.com
26
1520 E Evergreen St Springfield, MO 65803
ROOT TOUCH-UP
This lightweight binding powder instantly covers and blends unwanted roots. • Washes out with shampoo • Covers roots in seconds • Self-adjusting color that always matches • Blends unwanted roots • Convenient sponge applicator $
Save $48
Save $48
ROOT TOUCH UP DISPLAY
BLONDE PERFECTION DISPLAY
Purchase (4) Black/Dark Brown .14oz (4) Medium/Light Brown .14oz (4) Light Brown/Medium Blonde .14oz Receive FREE (3) Testers (1 of each shade) (1) Counter Display $
99
Purchase (4) Dark Blonde .14oz (4) Medium Blonde .14oz (4) Light Blonde .14oz Receive FREE (3) Testers (1 of each shade) (1) Counter Display $
INTROSERT147
Save $6.80
Black/Dark Brown .14oz Medium/Light Brown .14oz Light Brown/Medium Blonde .14oz
29.95
1.800.933.5733
INTROSEBP147
BLONDE PERFECTION TRY ME Dark Blonde .14oz Medium Blonde .14oz Light Blonde .14oz $
1601SE01
ORDER BY PHONE:
99
Save $6.80
ROOT TOUCH UP TRY ME $
12.25ea.
ORDER ONLINE:
www.SalonServiceGroup.com
29.95 1601SE02
FIND A STORE:
www.SalonServiceGroup.com/locations