JAN/FEB 2017
IA/NE
theGROUPIE
WHY ...use social media? When we’re tight on time the first thing to drop to the bottom of the totem pole is social media. Don’t let it! Swap a few moments of your online shopping for posting on social media!
Grow lasting relationships! Respond to questions immediately! Showcase your art on a large scale! Become an influencer! Use existing clients to get new ones!
Your time is valuable, but so is connecting with your customers on social media!
Maximize your time online with these strategies.
51%
Odds of someone doing business with you increases 51% if they read about you on Facebook!
82%
82% of small businesses say wordof-mouth is the most effective way to find new customers.
WHO ...are you wanting to attract? Choose your audience through the content you post. Post more cat videos than hair—attract cat lovers! As for beauty pics, be a specialist and post more of what you want to see in Adults on Social Media
Don’t have time to post on all platforms? We recommend choosing Facebook and Instagram.
¾ 79%
1
24%
31%
32%
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your chair! If you like doing extensions, post Hotheads before and afters! Loving the creativity of the rainbow hair trend? Post your art, plus celebrity looks you want to try and aftercare tips on how to maintain color.
¾ of Facebook users and ½ of Instagram users use each site daily.
½
Tip: Follow your followers. Don’t have many followers? Follow others and they’re more likely to return the favor.
WHAT ...should you post? Get the Who’s you want for the Why you want them by What you post! Social media is like the beauty industry—the influence of technology and trends means it is constantly evolving.
;)
LET YOUR SALON’S PERSONALITY SHINE Use social media for more than advertising—stay on top of your clients’ minds, but don’t just sell sell sell. 1 Have compelling cover images and post lots of pics. 2 Let your audience get to know your stylists through quirky posts and stylist profiles. 3 Post feel-good or humorous quotes that are a good representation of your business, but be authentic and non-offensive!
Use before and after photos to display different styles and stylists’ talent.
See next page for photo tips! Freshair Salon & Bo utique @freshairsalon
Hashtag your location to connect with clients who are salon searching.
#SpringfieldMO
+
Hashtag before and after pics with stylist name, salon name, and the type of cut/style. #SallySmith
#Som
#ABCsalon
bre
Take the time to interact. Follow your followers and peers, comment on their posts and ask questions to engage them. Thank new clients, vendors, and fans! Provide your fans with exclusive deals—give followers something special in return.
It’s okay to use emojis! Emojis liven up text and convey an emotional message that crosses language barriers.
Get attention with imitation. Remember how Farrah Fawcett’s feathered flip and “The Rachel” haircut from Friends rocked the industry? Recreate Daenerys’ braids from “Game of Thrones” or Claire’s pixie from “House of Cards” and include the show’s hashtags.
Drive retail sales by posting about products. Focus on benefits and how to’s for home. Brands often share DIY videos—share these with exclusive promotions. Ask your Salon Consultant for our brands’ social media pages.
Encourage clients to promote your salon through word-ofmouth posts by offering incentives. Try “Upload a pic with the hashtag #ABCSalon and get 10% off of your next visit!”
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2
Lighting is key! If you photograph in dark areas, your photo could be dull, grainy, or worse—dark hair could blend into the background. Natural light from windows is best as it can give photos a more dramatic, professional look. Add 5–10 minutes per service for photos.
Pro Tip: Avoid using the flash, it can create harsh, unflattering shadows.
lon Shag Sa tin s u a @shag
Good framing can separate blah from ah-ha! Frame the shot tight and show a little of the client’s face to make it more personable. Background objects unique to your salon can add personality as long as they aren’t distracting. Keep exit signs, counters, and other guests out of the shot. Remember, you’re not just showing off your art, you’re branding yourself and your salon. Be consistent with the look and feel of your photos.
Pro Tip: When using a wall for background, have the guest stand a few feet in front of it so the camera focuses on the subject and blurs out the background.
Salon and Spa De Cri st @salonan dspadecri st
Salon Pura Vida s lo sa ndalla @puravida
Make sure the style and finish is impeccable before shooting, you’re showcasing your art after all. ALWAYS show a before with your after shot to let your audience understand the transformation. Take multiple shots of the before and after at different angles. Use an app like Split Pic to combine the best before and after photos.
Pro Tip: Add a watermark to your images to further brand yourself and your salon.
lon Bella Sa atx n lo a s a ll @be
3
Refine @peach ry Hair ymomm a
s Salon Attitude esonline @attitud
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Sopra Salon & Spa @soprasalonandspakc
air Salon Method H hair d o @meth
When posting, it’s not just about the cut, color or smoothing service pictured—you can also drive retail sales by explaining what products and tools were used to style and finish the look. Reach a wider audience by tagging the brands you use, brands love before and afters showing the potential of their products.
Pro Tip: Post your photos to multiple social media platforms like Instagram, Facebook, and Twitter. Posting on multiple platforms enhances your visibility to clients, brands, and other stylists. Link your Facebook and Twitter accounts to Instagram so you can post to all 3 accounts at once!
Your Brands
MyChair App The #1 selling salon software app, MyChair
stores data like contact info, birthdays, photos, allergies, comments, formulas, and more! You can send mass emails and texts targeting for services, promo specials, and special events, plus you can search clients based on services and last visit date ranges. Available reports include key formulas to track salon productivity.
Personal Salon Assistant A little pricier than MyChair,
this app has all the same bells and whistles, but also allows you to effectively double-book appointments, extensively track your finances, accept credit cards, and sell gift certificates.
#usmooth #kevinmurphy #colorproof #keratincomplex #alfaparfmilano #1821manmade #hotheadsextensions #eufora #moroccanoil #keune #IAmPaulMitchell
Publications
#americansalon #btcpics #behindthechair #beautylaunchpad #colorist #modernsalon #bangstyle
Popular Hashtags
Split Pic This app doubles up as a photo collage maker (for
those NECESSARY before and afters) and photo editor. Options include cropping, rotating, and making color adjustments.
Canva While slightly more complex, salons can use this all-inone photo-editing app to really delve into adjusting brightness, saturation, tint, and more! Plus choose from hundreds of layouts and fonts for text-additions.
Quick A super-streamlined experience to add text to photos.
InStyle Hairstyle App Know those clients afraid to take the plunge? This app from InStyle magazine allows pics to be uploaded so clients can try on over 500 different looks, including celebrity styles and wedding updos. Toca Hair Salon For aspiring stylists ages 3+, this app lets kids be behind the chair just like mom or dad. The animated “clients� make funny faces and sounds while they get their hair cut, colored, combed, and blow-dried; no after clean-up required!
#boblife #voiceofhair #babylights #braids #barberlife #barberlove #fade #updo #balayage #ombre #blonde #haircolor #highlights #hairpainting #hair #hairart #haircut #hairstyle #haircrush #hairporn #hairenvy #pinkhair #hairinspiration #hairlove #hairgoals #hairinspo #weddinghair #instahair #bridalhair #longhair #mensstyle #mensgrooming
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Join the Conversation #usmooth
STOCK YOUR STATION!
BLOWDRY
Purchase Blowdry Styling Lotion 3.4oz Prime 7-in-1 Cream 3.4oz Texture Volume Spray 5.1oz Protect Thermal Spray 5.1oz Receive FREE Firm x X Strong Spray 10oz $ 38 Save $9.50 1701US01
ENHANCE
Purchase Enhance Curl Lotion 3.4oz Prime 7-in-1 Cream 3.4oz Texture Volume Spray 5.1oz Protect Thermal Spray 5.1oz Receive FREE Firm x X Strong Spray 10oz $ 38 Save $9.50 1701US02
DEFINE
Purchase Define Molding Paste 3.4oz Prime 7-in-1 Cream 3.4oz Texture Volume Spray 5.1oz Protect Thermal Spray 5.1oz Receive FREE Firm x X Strong Spray 10oz $ 38 Save $9.50 1701US04
PLUMP
Purchase Plump Thickening Lotion 3.4oz Prime 7-in-1 Cream 3.4oz Texture Volume Spray 5.1oz Protect Thermal Spray 5.1oz Receive FREE Firm x X Strong Spray 10oz $ 38 Save $9.50 1701US03
FREE BRUSHES
when you purchase Finish Inspirations! FREE THERMAL BRUSHES
Purchase (2) Flex Medium Spray 10oz (2) Firm Strong Spray 10oz (2) Firm x X Strong Spray 10oz Receive FREE (1) Medium Thermal Brush 34mm (1) Large Thermal Brush 44mm $ 57 Save $39.90 1701US05
5
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FREE SHINE BRUSHES
Purchase (2) Flex Medium Spray 10oz (2) Firm Strong Spray 10oz (2) Firm x X Strong Spray 10oz Receive FREE (1) Medium Shine Brush 34mm (1) Large Shine Brush 44mm $ 57 Save $39.90 1701US06
FREE PROTECT THERMAL SPRAY 5.1oz
with any hot tool purchase including Mix & Matches below!
MIX & MATCH
4 or more Curling Irons for $40ea
Individually $45ea 1" Curling Iron
1¼" Curling Iron
UCURL1
UCURL125
MIX & MATCH
6 or more for 89ea ~or~ 3 or more for $99ea $
Individually $119.95ea 1" Black Styling Iron
US1
1½" Gunmetal Styling Iron
USMOOTH
1½" Ltd. Ed. Crimson Styling Iron
URED
1½" Ltd. Ed. White Styling Iron
UWHITE
1½" Serenity Blue Styling Iron
USERENITY
1½" Rose Quartz Styling Iron Wave Iron
UROSE
UWAVE
Ceramic Ball Dryer
UDRYER
Get inspired... Follow usmooth’s contests & giveaways on social media! @usmoothhair
@usmooth
/uSmooth.Style
@u_smooth
@usmoothhair
Inspire Others... You do more than cut, color, and style—you create art! Showcase your artwork on social media and tag your clients so their friends and family can see—those are potential clients!
See page 3 for photography tips!
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6
Join the Conversation #moroccanoil
T R E AT Y O U R C L I E N T S ’ H A I R T O T H E
ULTIMATE NEW YEAR G I V E T H E G I F T O F R E J U V E N AT E D H A I R W I T H F R E E T R E AT M E N T S A M P L E S !
ULTIMATE NEW YEAR TREATMENT
Purchase (6) Moroccanoil Treatment 4.2oz Receive FREE (1) Moroccanoil Treatment 4.2oz (6) Moroccanoil Treatment .34oz sample (7) Treatment Brochure $ 132 Save $42 1701MOR01
ULTIMATE NEW YEAR TREATMENT LIGHT
Purchase (6) Moroccanoil Treatment Light 4.2oz Receive FREE (1) Moroccanoil Treatment Light 4.2oz (6) Moroccanoil Treatment Light .34oz sample (7) Treatment Brochure $ 132 Save $42 1701MOR02
DID YOU KNOW THAT JASMINE SANDERS IS THE LATEST MODEL FOR MOROCCANOIL?! Everyone loves using the same products as their favorite celebs! Be in-the-know on what stars are using the products you sell, then follow them on social media.
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Share the celeb’s hair product posts with a call to action to let your clients know they can visit your salon for the product, and be selfie-ready every day!
Join the Conversation #ArganEveryDay
DISCOVER YOUR DUO M I X & M AT C H A N Y 16 . 9 o z S H A M P O O O R C O N D I T I O N E R
RECEIVE 20% OFF!
BUY 6 GET 1 FREE Dry Shampoo Dark 5.4oz $ 78 Save $13 1701MOR04
* Free product labeled for backbar use only
R E TA I L Y O U R C U S T O M D U O S AND PASS THE SAVINGS ON TO YOUR CLIENTS
STEP 1
PICK YOUR SHAMPOO Moisture Repair Shampoo 16.9oz $ 16.80 Save $4.20 MOMS16 Hydrating Shampoo 16.9oz $ 16 Save $4 MOHYS16 Extra Volume Shampoo 16.9oz 16.80 Save $4.20 MOVS16
$
Smoothing Shampoo 16.9oz $ 19.20 Save $4.80 MOSMS16
BUY 6 GET 1 FREE Dry Shampoo Light 5.4oz $ 78 Save $13 1701MOR05
* Free product labeled for backbar use only
STEP 2
PICK YOUR CONDITIONER Moisture Repair Conditioner 16.9oz $ 17.20 Save $4.30 MOMC16 Hydrating Conditioner 16.9oz $ 16.40 Save $4.10 MOHYC16 Extra Volume Conditioner 16.9oz $ 17.20 Save $4.30 MOVC16 Smoothing Conditioner 16.9oz 20 Save $5 MOSMC16
$
BUY 6 GET 2 FREE
Luminous Hairspray Medium 10oz $ 72 Save $24 1701MOR03 * Free products labeled for backbar use only
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VIEW ALL AVAILABLE APRONS & CAPES
18.21 CUTTING CAPE Pictured: (left) ColorProof Cutting Cape (right) KEVIN.MURPHY COLOR.ME Apron
COLORPROOF CUTTING CAPE
• Silver with embroidered logo • Water-resistant nylon microfiber • Adjustable front snap closure $
25
CPCAPE
KEVIN.MURPHY COLOR.ME CAPE • Black chemical cape • Water-resistant fabric • Adjustable snap closure $
20
KMCAPE-C
MOROCCANOIL CUTTING CAPE
• White with logo • Water-resistant fabric • Adjustable snap closure $
12
MORCAPE
BLACK STYLIST APRON
• Black with ribbed pattern • Water and stain-resistant fabric • Adjustable with front pockets $
14.95
APRON
KERATIN COMPLEX STYLIST APRON
• Black with silver logo • Water and stain-resistant fabric • Adjustable with front pockets $
18
KXAPRON
• Black with logo • Water-resistant fabric • Back snap closure $
29
HOTHEADS CUTTING CAPE
• Gray with black logo • Water-resistant fabric • Adjustable snap closure $
15
HHCAPE
KEVIN.MURPHY CUTTING CAPE
• Navy with pattern • Water-resistant fabric • Adjustable snap closure $
12
KMCAPE
USMOOTH CUTTING CAPE
• Bamboo and polyester blend • Adjustable neckline snap closure • Chemical safe fabric $
24.95
• Black with silver logo • Water and stain-resistant fabric • Adjustable with front pockets
15
APAPRON
KEVIN.MURPHY COLOR.ME APRON
• Figure-flattering, bias-cut design • Durable color-resistant canvas • Dark navy with embroidered logo $
30
*Not all brands available in all states.
9
UCAPE
ALFAPARF MILANO STYLIST APRON $
Pictured: (left) usmooth Stylist Smock (right) HotHeads Cutting Cape
ETCAPE
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KMAPRON
KERATIN COMPLEX COLOR CAPE • Black with logo • Water-resistant fabric • Adjustable velcro closure $
30
KXCAPE-C
KEUNE CHEMICAL CAPE • Black with logo • Water-resistant fabric • Adjustable snap closure $
26.95
KECHEM
OLIVIA GARDEN CHIC CHEMICAL CAPE • Black stripe texture • Water-resistant fabric • Perfect Fit neck closure $
15.95
CHIC
COLORPROOF STYLIST APRON
• Black with embroidered logo • Water-resistant fabric • Adjustable with front pockets $
25
CPAPRON
USMOOTH STYLIST SMOCK • Soft, lightweight nylon • Water-proof fabric • Deep front pockets $
24.95 USMOCK
Join the Conversation #LoveKM
matchmaker, matchmaker KEVIN.MURPHY’s online prescription tool, all about.me, matches your clients with personalized product recommendations to help you sell products!
kevinmurphy.com.au/allaboutme all about.me
KEEP AN iPad AT YOUR STATION
with the site bookmarked so clients can answer the quick questions while in the chair. Recommendation results include product knowledge, tips, and client-friendly videos!
find your PRODUCT.MATCHMAKER
click and connect with the right products for your hair
all about.me
find your PRODUCT.MATCHMAKER click and connect VISIT with the right
products for your hair
WWW. KEVIN MURPHY. VISIT COM.AUWWW. /ALL KEVIN MURPHY. ABOUTME COM.AU
/ALL ABOUTME
Ask us for a mirror cling and showcard to start the conversation. MIRROR CLING
wanted to arm our buyers with “ We the knowledge needed to make the
best decisions regarding their hair,
which will ultimately result in happier customers.
”
KMLIT18
SHOWCARD KMLIT19
26.40ea
$
Save $6.60
40ea
$
KEVIN MURPHY
37.20ea
$
Save $10
Save $9.30
ANGEL.WASH 33.6oz
ANGEL.MASQUE 33.6oz
ANTI.GRAVITY 33.6oz
KMAW33
KMAM33
KMAG33
ANGEL.RINSE 33.6oz
HYDRATE-ME.MASQUE 33.6oz
HAIR.RESORT 33.6oz
KMAR33
KMHYM33
KMHR33
MAXI.WASH 33.6oz
YOUNG.AGAIN.MASQUE 33.6oz
MOTION.LOTION 33.6oz
KMMW33
KMYAM33
KMML33
HYDRATE-ME.WASH 33.6oz
SMOOTH.AGAIN 33.6oz
ANTI.GRAVITY.SPRAY 33.6oz
KMHYW33
KMSMA33
KMAGSP33
HYDRATE-ME.RINSE 33.6oz
RE.STORE 33.6oz
HAIR.RESORT.SPRAY 33.6oz
KMHYR33
KMRS33
KMHRSP33
KMSMW33
$
SMOOTH.AGAIN.WASH 33.6oz SMOOTH.AGAIN.RINSE 33.6oz KMSMR33
BALANCING.WASH 33.6oz KMBW33
BLONDE.ANGEL.WASH 33.6oz KMBLW33
STIMULATE-ME.WASH 33.6oz KMSTMW33
STIMULATE-ME.RINSE 33.6oz KMSTMR33
35.20ea
$
Save $8.80 STAYING.ALIVE 33.6oz
KMSA33
30ea
Save $7.50 PLUMPING.WASH 33.6oz
KMPW33
PLUMPING.RINSE 33.6oz KMPR33
YOUNG.AGAIN.WASH 33.6oz KMYAW33
YOUNG.AGAIN.RINSE 33.6oz KMYAR33
BLONDE.ANGEL.TREATMENT 33.6oz KMBLT33
REPAIR-ME.WASH 33.6oz KMRPW33
REPAIR-ME.RINSE 33.6oz KMRPR33
free 6 LITER PUMPS
WITH PURCHASE OF ANY SIX LITERS
1701KM04
LITER PUMP $
1.50ea
KMPUMP33
*Pumps sold separately as open stock
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10
Join the Conversation #kevinmurphy
REBUILD
their hair with
new
LEAVE-IN.REPAIR This new nourishing leave-in treatment repairs and restores damage where it is most needed. A combination of anti-static Papain enzymes, Pea Protein, Orange Peel and Jojoba Seed Oils condition and target the damaged areas of the hair. Hair is nourished from root-totip while offering protection from heat styling and environmental damage. This targeted approach to repair results in improved elasticity and shine, plus longer results from styling—all without weight! LEAVE-IN.REPAIR 6.7oz $
16
KMLR6 | $32 SUGGESTED RETAIL
LEAVE-IN.REPAIR SALON INTRO
LEAVE-IN.REPAIR REPAIR AND RESTORE DAMAGED HAIR. A WEIGHTLESS LEAVE-IN CONDITIONING TREATMENT. SUPERFOOD PROTEINS AND NATURAL EXTRACTS NOURISH, STRENGTHEN AND REPAIR.
Purchase (6) REPAIR-ME.WASH 8.4oz (6) REPAIR-ME.RINSE 8.4oz Receive FREE (6) LEAVE-IN.REPAIR 6.7oz (6) TEXTURE.COMB (1) Collateral Kit () Cube Display
() Mirror Cling () Show Card $
210 Save $156
1701KM01
BUY 10 GET 2 FREE LEAVE-IN.REPAIR Purchase (10) LEAVE-IN.REPAIR 6.7oz Receive FREE (2) LEAVE-IN.REPAIR 6.7oz $ 160 Save $32 1701KM02 See readymade ideas on how to promote LEAVE-IN.REPAIR!
11
Statistics say that consumers don’t notice an ad until the 5th time they see it! Drive home the message of your ad by promoting the same product over-and-over again using similar artwork online and in-salon.
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Join the Conversation #colormebykm
limited edition
HALF LITERS *Pumps Included
# D O U B L E YO U R F U N
SAVE WHE N YOU BUY MORE Start a #DoubleYourFun campaign! Snap pics of your KEVIN.MURPHY half liters in fun & creative environments. Explain to clients that they can get TWICE their favorite wash & rinse for $17 LESS. See page 1–2 for how social media campaigns like this can grow your business.
HYDRATE-ME.WASH 16.9oz $
20.50
ANGEL.WASH 16.9oz $
KMHYW16
HYDRATE-ME.RINSE 16.9oz $
20.50
20.50
KMAW16
ANGEL.RINSE 16.9oz $
KMHYR16
20.50
KMAR16
PLUMP UP THE VOLUME
Purchase PLUMPING.WASH 8.4oz PLUMPING.RINSE 8.4oz Receive FREE FULL.AGAIN 5.1oz $ 35 Save $13.75 1701KM03
BOX OF CHOCOLATES *Available in February
Purchase (4) COLOR.ME tubes 3.3oz 5.7 LIGHT.BROWN.CHOCOLATE 6.7 DARK.BLONDE.CHOCOLATE
Receive FREE (1) Brush (1) Whisk (1) Recipe Card $ 39.80 Save $7.50
4.7 MEDIUM.BROWN.CHOCOLATE 7.7 MEDIUM.BLONDE.CHOCOLATE
1701KM06
COLOR ESSENTIALS KIT
Purchase (36) COLOR.ME Tubes 3.3oz (your choice) (6) COLOR.ME Activators 33.8oz (your choice) Receive FREE (1) Swatch Book (1) Brochure (1) Accessory Kit Scale Brush
Bowl $
Whisk
427.20 Save $152.50
1701KM05
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Join the Conversation #colorproof
r
lle u F r e k c i h T # r ullerStronge
er #ThickerF SuperPlump
THICKENING BLOW DRY SPRAY Heat-activated blow dry spray adheres to hair fibers, plumping each strand Amps up fine hair while expanding volume and density, and providing long-lasting hold
g
n o r t S r e l l u F r e ick h T Strengthens from within while protecting # r e g n o r t lerS Fulbreakage ickeragainst 5.1oz
$
14
CPTHSP5 | $28 SUGGESTED RETAIL
Ask your Salon Consultant about customized marketing pieces for new products! Click for an example
BUY 3 GET 1 FREE
Purchase (3) Thickening Blow Dry Spray 5.1oz Receive FREE (1) Thickening Blow Dry Spray 5.1oz (1) Blow Dry Spray Easel Card $ 42 Save $14 1701CP01
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rStronger
SuperPlump your Valentine's Day 'do!
Create a #ValentinesVolume social media campaign with a contest and discounts!
VALENTINE’S TRIO
Purchase SuperPlump Volume Shampoo 10.1oz SuperPlump Volume Condition 8.5oz Receive FREE HardCore Epic Hold Hairspray 9oz Clear Tote Bag & Volume Fusion Card $ 34 Save $13 1701CP02
• Post simple styling videos and before and after pics of voluminous styles perfect for a special night out! With each post, offer 10% off the Valentine’s Trio Bag. • Host a contest—have clients post a “before volume” pic using the hashtag #ValentinesVolume to be entered to win a voluminous blowout for their Valentine’s Day Date. • Make everyone a winner and give them incentive to participate by offering $10 off Blowouts for all contest participants. Don’t forget to post after pics of the voluminous styles you create! (See page 3) Ask your Salon Consultant about #ValentinesVolume social media images!
r e g n o r t S r e l l u F ger #Thicker SHAMPOO & STYLE
Purchase (4) SuperRich Moisture Shampoo 10.1oz Receive 50% OFF (1) HeatProof Anti-Frizz Blow Dry Crème 6.7oz (1) FiberBlast Texture Crème 2.5oz (1) ControlCraze Styling Crème 5.1oz (1) RuleBreaker Firm Flexible Wax 1.7oz $ 95.75 Save $27.75 1701CP04
BAOBAB BOX
Purchase Baobab Heal & Repair Shampoo 8.5oz Baobab Heal & Repair Condition 8.5oz Receive FREE ClearItUp Detox Shampoo 10.1oz $ 50 Save $17 1701CP03
25% OFF PRO-SIZES SuperRich Moisture Shampoo 25.4oz $ 25.50 Save $8.50 CPMS25
CrazySmooth Anti-Frizz Shampoo 25.4oz $ 27 Save $9 CPSS25
SuperRich Moisture Condition 25.4oz $ 25.50 Save $8.50 CPMC25
CrazySmooth Anti-Frizz Condition 25.4oz $ 27 Save $9 CPSC25
SuperPlump Volume Shampoo 25.4oz $ 25.50 Save $8.50 CPVS25
TruCurl Curl Perfecting Shampoo 25.4oz $ 27 Save $9 CPCS25
SuperPlump Volume Condition 25.4oz $ 25.50 Save $8.50 CPVC25
TruCurl Curl Perfecting Condition 25.4oz $ 27 Save $9 CPCC25
Baobab Heal & Repair Shampoo 25.4oz $ 39.38 Save $13.13 CPBS25
SignatureBlonde Violet Shampoo 25.4oz $ 33.38 Save $11.13 CPBLS25
Baobab Heal & Repair Condition 25.4oz $ 39.38 Save $13.13 CPBC25
SignatureBlonde Violet Condition 25.4oz $ 33.38 Save $11.13 CPBLC25
ClearItUp Detox Shampoo 25.4oz $ 25.88 Save $8.63 CPDS25
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14
Join the Conversation #alfaparf
Metallic Rose Metallic Rose 7MR Medium Blonde AE7MR
$
7.15ea
Metallic Rose 8MR Light Blonde AE8MR
Metallic Silver Metallic Silver 6MS Dark Blonde AE6MS
Metallic Rose 9MR Very Light Blonde
Metallic Silver 7MS Medium Blonde AE7MS
AE9MR
$
7.15ea
Metallic Silver 9MS Very Light Blonde AE9MS
METALLICS STARTER
Purchase (6) Evolution Metallics Color Tubes 2oz (1 of each shade) Receive FREE (1) Metallics Color Chart (1) Metallics Brochure (1) Alfaparf Apron (1) Color Bowl & Brush $ 42.90 Save $19 1701AP01
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Join the Conversation
#pigmentsmania
Pigments Care
NUTRITIVE & REPARATIVE REPARATIVE
Revive and strengthen damaged hair $
10.50ea
$22 SUGGESTED RETAIL
Pigments Reparative Shampoo 6.7oz APGRS6 Pigments Reparative Mask 6.9oz APGRM6
NUTRITIVE
Nourish, condition, and revitalize dry, frizzy hair $
10.50ea
$22 SUGGESTED RETAIL
Pigments Nutritive Shampoo 6.7oz APGNS6 Pigments Nutritive Mask 6.9oz APGNM6
PIGMENTS SALON
Purchase (3) Nutritive Shampoo 6.7oz (3) Nutritive Mask 6.9oz (3) Reparative Shampoo 6.7oz (3) Reparative Mask 6.9oz Receive FREE (1) Pigments Color Bottle 3oz (your choice) (1) Pigments Wall Chart $ 126 Save $18 1701AP02
2HAIRSPRAYS FOR $15
(CHOOSE ONE) Ash Gold
APGAG
Illuminating Hairspray Strong 10.6oz $ 15 Save $7 1701AP03
Copper APGCP
Gold
APGGD
Violet Ash
APGVA
Red
APGRD
Golden Mahogany APGGM
Illuminating Hairspray Extra Strong 10.6oz $ 15 Save $7 1701AP04
3 1
BUY GET FREE! Cristalli Liquidi 1.7oz $ 54 Save $18 1701AP05
Cristalli Spray 4.2oz $ 33 Save $11 1701AP06
Extraordinary All-in-1 Fluid 4.2oz $ 31.50 Save $10.50 1701AP07
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16
Join the Conversation #hotheads #hotheadsextensions
The possibilities are Social media has been a game changer for the beauty industry—celebrity looks go viral, trends change rapidly, and feeds flood with impossible pastels. If you can't offer instant gratification you might get left in the dust!
ENDLESS.
Another game-changer?—Hotheads Hair Extensions! Stylists can no longer say they can't achieve a look because of hair texture or color. Satisfy your customer's every wish with Hotheads Hair Extensions.
"IF YOU DON'T LISTEN TO YOUR CUSTOMERS, SOMEONE ELSE WILL" SamWalton
ENDLESSsolutions
Hotheads offers endless solutions to hair woes and wants! • Boost volume for thin hair • Alter or repair bad cuts • Add incredible length • Create dynamic color as rapidly as the trends change • Make the impossible possible!
ENDLESSbenefits
There are endless benefits to using Hotheads over other hair extension options! • Easy to apply and remove without damage or hair loss • No heat or special tools needed • Results in full head of hair in an hour or less • 40 shades and more than 500 potential color combinations • Offered in 4 lengths • Completely seamless and undetectable • Reusable up to 3 applications that each last 8–10 weeks
ENDLESSopportunities
Social Media offers endless opportunities to promote the service! (See pg. 2 for The Who, What, & Why of the Social Salon)
• Visually show the possibilities using before and after pics with Hotheads. Create a lookbook, using your salon hashtag (#). Have categories: updos, fun colors, wedding styles, volume, and length! • Train your front desk to guide clients to your lookbook. Keep iPads in your salon to pull the lookbook up. • Use social media as a megaphone to correct common misconceptions about pricing and installation time. • Promote the trends using celebrity pics and explain how they can be achieved with Hotheads! • Give extension aftercare tips and post weekly. Hint: Promote your wetline, tools, and styling products! • Post testimonials about clients' experiences with Hotheads.
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• Share client-friendly DIY-styling videos from Hotheads YouTube page. • Check in with extension clients using messenger on Facebook . Link to your aftercare posts or styles in your lookbook that might be their next! • When you (or one of your stylists) has extensions, choose a week to demo 7 days of different looks and the products used. Hint: Promote your favorite dry shampoo!
Salon Service
PROFIT POTENTIAL A L L SE R V ICE T IME S UNDE R ONE HOUR $800 SERVICE PRICE PRODUCT COST
$260
$110 $60
$48 $6 $6 SINGLE PROCESS FULL HEAD FOIL & HIGHLIGHTING HAIRCOLOR
$42
PROFIT
$104
PROFIT
$0 HAIRCUT & BLOWDRY
HOTHEADS EXTENSIONS
$60
$540
PROFIT PROFIT
T HE M AT H Hotheads Hair Extensions can quadruple your earning power per hour! At approximately $540 profit per service, it only takes ONE Hotheads application per week to earn an extra $2160 per month—multiply that by 12 months to make an extra $25,920 per year!
*Service prices, time, commission, and quantity of Hotheads used differs based on market, clients, and stylist. Hotheads service price is conservative.
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Join the Conversation #keratincomplex
Social media is FREE advertising, so why not take advantage of it?! Create a #LoveYourHair social media campaign with before and after blowout pics! Advertise 15% OFF Infusion Blowouts when you mention the post. Explain to clients that they can recreate this look AND reduce blowdry time by taking home a tube of Infusion. If they aren't ready to commit to a full tube, send them home with a Triple Packette so they can test the product out first. THE MATH: Each 18.6oz Infusion contains enough product for roughly 74 blowouts. If you usually charge $25 per add-on blowout, you can profit nearly $1500 after the 15% off (PLUS retail sales)!
$25 - 15% discount = $21.25 - $1 (product cost) $20.25 × 74 services = $1498.50
LOVE TO BE FRIZZ-FREE Purchase (1) Infusion Keratin Replenisher 18.6oz Receive FREE (1) In-Salon Regimen Packette Display (6) Regimen Packette Envelopes ENVELOPE INCLUDES: (1) Triple Packette (Keratin Color Care Shampoo & Conditioner & Infusion) (1) Shower Cap
$
62.50 Save $23
1701KX04
LOVE EVERY BLOWOUT Purchase Infusion Keratin Replenisher 2.5oz Receive FREE Color Care Shampoo 3oz Color Care Conditioner 3oz $ 14 Save $8 1701KX03 Ask your Salon Consultant about #LoveYourHair social media images & in-salon signage!
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SMOOTH SERVICE
Purchase Express Blow Out 12oz VitalShot Bond Rebuilder 10pk Receive FREE Clarifying Shampoo 12oz Carbon Heat Resistant Comb Smoothing Therapy Quick Guide Brochure VitalShot Protocol Brochure $ 162 Save $24.50 1701KX02
KERA“TEN” KICKOFF
Purchase (1) Express Blow Out 33.8oz Receive FREE (1) Thermo-Shine Thermal Protectant Mist 3.4oz (1) Flex Flow Flexible Shaping Hairspray 10.2oz (1) Smoothing Therapy Quick Guide Brochure (1) Anniversary Shelf Talker Pop Up Tent (1) Gift Concierge Postcard (5) Consumer Brochure (1) Salon Connexions Brochure $ 315 Save $22 1701KX01
CANVAS CORRECTOR
Purchase (2) It’s A Blonde Thing Lightening System Tub 1lb (12) KeraHold Color Tubes 3oz Receive FREE (1) 10vol It’s A Blonde Thing Developer 32oz (1) 20vol It’s A Blonde Thing Developer 32oz (1) 20vol KeraHold Developer 32oz (1) Zero Lift KeraHold Developer 32oz (1) Clarifying Shampoo 12oz (1) VitalShot Bond Rebuilder 10pk (1) Tint Bowl (2) Tint Brushes (1) Tube Key 3pk (1) Canvas Corrector Bifold (1) Color Therapy Product Knowledge Guide $ 145.48 Save $86.97 1701KX05
TIMELESS CELEBRATION
Purchase (2) Timeless Color Fade-Defy Shampoo 13.5oz (2) Timeless Color Fade-Defy Conditioner 13.5oz (1) Timeless Color Fade-Defy Masque 8.5oz Receive FREE (1) Timeless Color Fade-Defy Shampoo 33.8oz (1) Timeless Color Fade-Defy Conditioner 33.8oz (1) Timeless Color Fade-Defy Masque 8.5oz (2) Consumer Brochure (1) Anniversary Shelf Talker $ 68 Save $64 1701KX06
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1520 E Evergreen St Springfield, MO 65803
As we start 2017, I would like to say thank you to all of our customers for your continued support.
This last year was one of stability and consistency. We made a commitment to our salons, stylists, and staff to use the changes implemented to be better than we were in prior years. I believe we accomplished this in so many areas. Our biggest and proudest accomplishment was the relaunch of usmooth. Many of you have supported this brand for the past five years, but for some of you it is a new part of your business. We know you will continue to see success with this brand. I can proudly say that together we have raised and donated over $150,000 through the ucare Foundation, helping stylists and their families that need assistance. This is the most important thing we do at Salon Service Group. We will continue our efforts to provide you with excellent service and quality products, and to building a partnership with you. We are excited to share in your future success, and most importantly continue to support the stylist community through our ucare Foundation.
gino barbo president/ceo
1.800.933.5733 ORDER ONLINE : www.SalonServiceGroup.com FIND A STORE : www.SalonServiceGroup.com/locations ORDER BY PHONE 1.800.933.5733 ORDER BY PHONE :
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