PUMP UP THE VOLUME ON TEXTURE SLAY THE GREY
color that ’s all the rage
PAGE 11
PAGE 3
*Model courtesy of Pulp Riot Color mix by @alexisbutterflyloft
theGROUPIE
JAN/FEB 2018
MN/WI
PAGE 1
B O O S T LIQUID POWDER
• Apply at root for instant volume.
• Apply roots to ends to add texture.
13
$
1
UBOOST $26 SUGG. RETAIL
ORDER BY PHONE 1.800.933.5733
BUY 2 GET 1 FREE
(2) Boost Liquid Powder .35oz Receive FREE (1) Boost Liquid Powder .35oz (1) Technique Card (5"×7") $ 26 Save $13 1801US01
FREE In-Salon Marketing 1801US01M
mix&match
Hydrate Cleanse 10.1oz Hydrate Condition 10.1oz $ 15 Save $5 1801US02
PURCHASE (12) HYDRATE DUOS
1801US08 *Pumps
included
(3) Prime 7-in-1 Crème 3.4oz 20 Save $10 1801US03
$
(3) Plump Thickening Lotion 3.4oz 20 Save $10 1801US04
$
(3) Protect Thermal Spray 5.1oz $ 20 Save $10 1801US07
(3) Texture Volume Spray 5.1oz $ 20 Save $10 1801US06 1" Curling Iron
1¼" Curling Iron
UCURL1
UCURL125 $
45 Save 45 $
(3) Define Molding Paste 3.4oz 20 Save $10 1801US05
$
Be the first to see Product Cocktails, Tool Techniques, and Cutting Techniques by usmooth Master Stylists...
usmooth.com/videos /uSmooth.Style @usmoothhair
Visit usmooth online to see Master Stylist Jamie Ploof walk you through a sexy, lived-in style using Boost Liquid Powder.
www.SalonServiceGroup.com ORDER ONLINE
2
introducing
Retouch.Me Give your clients a quick color fix with these lightweight root touch-up sprays. Formulated with hair-loving ingredients including orange, tangerine peel oil, and vitamin E, these sprays create the perfect tonal color to conceal or enhance.
-
blend or cover grey add dimension create temporary balayage blend new growth
14.50ea
$
Dark Brown 1oz
Auburn 1oz
Light Brown 1oz
Black 1oz
KMRTDB KMRTLB
KMRTAU KMRTBL
$29 SUGGESTED RETAIL
SEE WAYS TO PROMOTE RETOUCH.ME AT YOUR STATION!
RETOUCH.ME SALON LAUNCH
Purchase (5) Dark Brown 1oz (5) Light Brown 1oz (5) Auburn 1oz (5) Black 1oz Receive FREE (1) Dark Brown 1oz Tester (1) Light Brown 1oz Tester (1) Auburn 1oz Tester (1) Black 1oz Tester (1) Point of Sale Display (1) Showcard $ 290 Save $98 1801KM01
RETOUCH.ME STYLIST LAUNCH
Purchase at special price Dark Brown 1oz Light Brown 1oz Auburn 1oz Black 1oz $ 50 Save $8 1801KM02
the choices we make... For every can of RETOUCH.ME sold, a financial contribution will be made by KEVIN.MURPHY to The Climate Reality Project, a non-profit global organization dedicated to moving the conversation about climate change forward and turn awareness into action.
3
ORDER BY PHONE 1.800.933.5733
Picking.Favorites with limited edition MINI.PUCKS
Introduce your clients to new styling products with these retail duos. When they purchase their favorite puck, they’ll receive a free mini.puck to try new looks. Purchase (3) NIGHT.RIDER 3.4oz + FREE.HOLD 1.1oz Banded Duos (3) NIGHT.RIDER 3.4oz + ROUGH.RIDER 1.1oz Banded Duos (3) FREE.HOLD 3.4oz + NIGHT.RIDER 1.1oz Banded Duos (3) ROUGH.RIDER 3.4oz + NIGHT.RIDER 1.1oz Banded Duos $
165
1801KM04
*Minis not available open stock
Precision.Highlighting with limited edition LIGHTENING.WAND Create natural, multi-tonal highlights and subtle babylights with one easy motion.
LIGHTENING.WAND $
7
KMLW
COLOR ESSENTIALS
Purchase (36) COLOR.ME Color Tubes 3.3oz (your choice) (6) COLOR.ME Activators 33.8oz (your choice) Receive FREE (1) COLOR.ME Swatch Book (1) Electronic Scale (1) Color Brush (1) Color Bowl (1) Whisk (1) Lightening Wand $ 429 Save $157.50 1801KM06
NATURAL PALETTE
Purchase (10) COLOR.ME Color Tubes 3.3oz 6.1, 8.1, 9.1, 4.7, 5.7, 6.7, 7.7, 6.2, 8.2, 6.31 Receive FREE (1) Color Brush (1) Tail Comb (1) Whisk (1) Recipe Card $ 100 Save $12.50 1801KM05
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4
20% off
SELECT LITERS 30ea
$
Save $7.50 PLUMPING.WASH 33.6oz
26.40ea
$
KMPW33
ANGEL.WASH 33.6oz
PLUMPING.RINSE 33.6oz
KMAW33
KMPR33
ANGEL.RINSE 33.6oz
YOUNG.AGAIN.WASH 33.6oz
KMAR33
KMYAW33
MAXI.WASH 33.6oz
YOUNG.AGAIN.RINSE 33.6oz
KMMW33
KMYAR33
BLONDE.ANGEL.TREATMENT 33.6oz KMBLT33
REPAIR-ME.WASH 33.6oz KMRPW33
REPAIR-ME.RINSE 33.6oz KMRPR33
37.20ea
$
Save $6.60
HYDRATE-ME.WASH 33.6oz KMHYW33
KMAM33
SMOOTH.AGAIN.WASH 33.6oz
KMHYM33
KMHYR33
HYDRATE-ME.MASQUE 33.6oz
KMSMW33
YOUNG.AGAIN.MASQUE 33.6oz
KMSMR33
Save 9.30 UN.TANGLED 33.6oz KMUT33
BALANCING.WASH 33.6oz
size
35.20ea
$
Save $8.80 STAYING.ALIVE 33.6oz
KMSA33
KMBW33
BLONDE.ANGEL.WASH 33.6oz
KMYAM33
SMOOTH.AGAIN 33.6oz KMSMA33
RE.STORE 33.6oz KMRS33
KMBLW33
STIMULATE-ME.WASH 33.6oz KMSTMW33
STIMULATE-ME.RINSE 33.6oz KMSTMR33
Smooth.Moves This smoothing trio is a targeted regimen that protects the hair from humidity, restores the hair weightlessly, and seals the hair shaft for a luminous finish. Purchase SMOOTH.AGAIN.WASH 8.4oz SMOOTH.AGAIN.RINSE 8.4oz Receive FREE SMOOTH.AGAIN 3.4oz $ 29 Save $9 1801KM03
5
Save $10
ANGEL.MASQUE 33.6oz
HYDRATE-ME.RINSE 33.6oz
SMOOTH.AGAIN.RINSE 33.6oz
$
40ea
$
ORDER BY PHONE 1.800.933.5733
LITER PUMP $
1.50ea
KMPUMP33
*Pumps sold separately
size
Man Made Wash 32.1oz $
21
ETW32
Man Made Wash 32.1oz Pump $
2
ETPUMP32
We push hair to the limit. When you bleach and color, you need something like b3 Brazilian Bond Builder to control the cuticle without having to worry about damaging and destroying your clients’ beautiful hair.
VIVIDS COLOR MASTER @hairgodzito
FOR MORE INFORMATION ON HOW TO
MAKE VIVIDS POP IN YOUR SALON WITH b 3
Contact your Salon Consultant, Customer Service, or stop by your nearest store location
www.SalonServiceGroup.com ORDER ONLINE
6
It’s time to turn up the volume with this new collection of colors. Get loud with your palette remix and express their personality with #myhairsound.
BRONZE
Warm, bright, and unwilling to compromise. Intensify and enhance the character of every look.
$
7.50ea
GREY BLACK
ROSE COPPER
Bold and dynamic, yet elegantly minimalistic. Take center-stage with a rock and roll flare.
$
7.50ea
Soft and romantic, yet full of rhythm. The perfect mix of passion and character.
$
7.50ea
Evolution Bronze 5 AE5MB Evolution Bronze 7 AE7MB Evolution Bronze 9 AE9MB Colorwear Bronze 7 CW7MB Colorwear Bronze 9 CW9MB
Evolution Grey Black 5 AE5MG Evolution Grey Black 7 AE7MG Colorwear Grey Black 7 CW7MG Colorwear Grey Black 9 CW9MG
Evolution Rose Copper 7 AE7MRC Evolution Rose Copper 9 AE9MRC Colorwear Rose Copper 9 CW9MRC
$
$
Pigments Grey Black
Pigments Rose Copper
18ea
Pigments Bronze
18ea
18ea
APGRC
APGGB
APGBR
METHODS OF USE
EVOLUTION OF THE COLOR3 Permanent color treatment for a radical change of color that also covers grey hair. Mix Evolution of the Color3 with Oxid’o in a non-metallic bowl with a mixing ratio of 1:1.5. Apply the mixture to dry, unwashed hair. Process for 35 minutes, rinse thoroughly and shampoo. To maintain the correct highlight, unlike with the traditional Evolution of the Color3 shades, optimize grey hair coverage by mixing with the Natural range shade in the same color level in the following ratio: 3 parts metallic shade and 1 part natural shade (in the case of particularly difficult hair, slight transparency may still remain). COLOR WEAR A tone-on-tone for a more gentle and gradual approach to this type of color or for enhancing the result of bleaching with new highlights. In a non-metallic bowl, mix Color Wear with the 5 or 15 Vol. activator, in ratios according to the service selected (see table for mixing ratios).
Toning Services Colored hair
Mixing ratio
Application time (min)
1:2
20/40
1:2
10/25
Highlights/Bleached hair After shaping service
1:2
10/15
5 Vol. Activator Tone-on-toner
15 Vol. Activator
Lifting Reinforcer
NOT RECOMMENDED NOT RECOMMENDED NOT RECOMMENDED
to correct an undesired highlight
to revive color
NOT RECOMMENDED
PIGMENTS Ideal for the perfect maintenance of the color result, or for those wishing to personalize or intensify the color. Mix with the selected Alfaparf Milano product according to the mixing ratio indicated below and proceed with the treatment. CARE: 10 g Shampoo/Conditioner/ Mask or 1 Vial + 1 g Pigments (2 pumps). COLOR: 60 g Color + 90 g Activator + 3 g Pigments (6 pumps). TEXTURE: 80 g Smoothing Fluid + 8 g Pigments (16 pumps) / 100 g Neutralizer + 10 g Pigments (20 pumps). STYLING: 0.25 g for each application (half pump).
RO
SE
APPLICATION TIPS
C
O
E PP
R
THIS RANGE IS BASICALLY CREATED WITH RED
COLORANT, FOLLOWED BY ORANGE COLORANT, AND LASTLY PURPLE, WITH A PINCH OF BLUE. BEFORE COLORING, YOU NEED TO CONSIDER THE
REVEALING A COLOR WITH FUCHSIA NUANCES,
PIGMENTS When mixing with Evolution of the Color3 or Color Wear from the Rose Copper family, use the following mixing ratios: • Level of color 9: mixing ratio 30:1 2oz(60g) of color+2g (4 pumps) of Rose Copper Pigments • Level of color 7: mixing ratio 20:1 2oz (60g) of color + 3g(6 pumps) Rose Copper Pigments. When mixing with the traditional shades of Evolution of the Color3 or Color Wear, stick to the standard mixing ratio. Pigments is the perfect support for use at home, to maintain the color results mix 8g (16 pumps) of Rose Copper Pigments in the shampoo and 8g (16 pumps) in the mask.
AS A CONSEQUENCE OF THE INTENSE PINK HIGHLIGHTS. IN THIS CASE, IT IS RECOMMENDED TO APPLY COLOR WEAR OR EVOLUTION OF THE COLOR3 IN A 1:3 RATIO.
GR EY
APPLICATION TIPS EVOLUTION OF THE COLOR3
B
CK LA
THIS RANGE HAS BEEN CREATED WITH A
MIXTURE OF COLORANTS IN WHICH BLUE IS
THE PREDOMINANT ONE, BUT THERE IS ALSO YELLOW AND EVEN A TOUCH, ALTHOUGH MINIMAL, OF RED. THIS INTENSE PRESENCE OF BLUE COLORANT CAUSES ALL THE COLOR LEVELS TO LOOK SLIGHTLY DARKER. ACCORDING TO THE RULES OF COLORIMETRY BE CAREFUL WHEN THE BLUE MEETS ANY YELLOW MELANIN RESIDUE, AS THIS CAN TURN INTO A GREEN HIGHLIGHT.
BR
ON Z E
THE COLORS IN THIS RANGE ARE NOT ALTERED BY THE MELANIN RESIDUE PRESENT IN THE HAIR, SO THERE ARE NO SPECIAL PRECAUTIONS REQUIRED TO OBTAIN AN EXCELLENT RESULT! TO FURTHER ENHANCE THE METALLIC HIGHLIGHT, APPLY ON BLEACHED HAIR.
ORDER BY PHONE 1.800.933.5733
EVOLUTION OF THE COLOR3 On natural hair: use a standard mixing ratio of 1:1.5 with the Oxid’o indicated, depending on the desired result. Do not forget that the result will have a slightly copper effect, due to the melanin residue. To highlight the rose color, we recommend using Oxid’o with a higher volume than usual. On bleached hair: to tone with Evolution of the Color3, stick to the traditional mixing ratio (1:2 with Oxid’o 10 Vol.). COLOR WEAR Use Color Wear Rose Copper 9 to tone bleached hair. For a result true to the color chart, make sure that the melanin residue is a pale yellow color.
MELANIN RESIDUE: IF YOU APPLY THE PRODUCT ON VERY BLEACHED HAIR, THERE IS THE RISK OF
7
$
On natural hair: when lightening the hair, it is necessary to consider the melanin residue that will give an “intense ash” result. To enhance the metallic Grey Black result, apply Evolution of the Color3 tone-on-tone with the 10 Vol. oxidizer. On bleached hair: to tone with Evolution of the Color3, use the traditional mixing ratio (1:2 with 10 Vol.) taking into consideration the standard melanin residues. COLOR WEAR Use Color Wear Grey Black 7 and 9 to tone bleached hair. For a result true to the color chart and to avoid any unwanted highlights, make sure that the melanin residue is lighter than required (pale yellow for 7 and almost white for 9). PIGMENTS When mixing with the Grey Black shades of Evolution of the Color3 or Color Wear, use the following mixing ratios: • Level of color 9: mixing ratio 20:1 2oz(60g) color+3g(6 pumps) Grey Black Pigments. Please note that the result will be slightly darker; • Levels of color 5 and 7: mixing ratio 10:1 2oz(60g) color+6g(12 pumps) Grey Black Pigments. When mixing with the traditional shades of Evolution of the Color3 or Color Wear, stick to the standard mixing ratio. Pigments is the ideal support for: • Maintaining the color result obtained in the salon: 8g (16 pumps) shampoo and/or mask, to be used regularly. • Reviving and/or adding shine to both natural and cosmetic dark colors (from tone 1 to 3): use in a mixing ratio of 10:5 with the mask 10g mask and 5g or (10 pumps) of Grey Black Pigments. To revive a cosmetic grey on very damaged hair, use a ratio of 20:1 10g mask and .5g(1 pump) Grey Black Pigments.
THE FULL PLAYLIST
Purchase at special price (5) Colorwear Color Tubes 2oz (1 of each new shade) (7) Evolution of the Cube Color Tubes 2oz (1 of each new shade) Receive FREE (3) Pigments Color Bottles 3oz (1 of each new shade) (1) Playlist Color Chart, Poster, Step-By-Step, and Wall Chart $ 90 Save $54 1801AP18
FREE SEMI DI LINO BACKBAR WHEN YOU PURCHASE 4 OF THE MATCHING RETAIL
DIAMOND SHAMPOO
MOISTURE SHAMPOO
DIAMOND CONDITIONER
MOISTURE CONDITIONER
DIAMOND MASK
MOISTURE MASK
RECONSTRUCTION SHAMPOO
DISCIPLINE SHAMPOO
RECONSTRUCTION MASK
DISCIPLINE MASK
Purchase (4) Illuminating Shampoo 8.5oz Receive FREE (1) Illuminating Shampoo 33.8oz $ 38 Save $21 1801AP01
Purchase (4) Nutritive Shampoo 8.5oz Receive FREE (1) Nutritive Shampoo 33.8oz $ 38 Save $21 1801AP04
Purchase (4) Illuminating Conditioner 8.5oz Receive FREE (1) Illuminating Conditioner 33.8oz $ 38 Save $21 1801AP02
Purchase (4) Nutritive Leave-In 8.5oz Receive FREE (1) Nutritive Leave-In 33.8oz $ 38 Save $21 1801AP05
Purchase (4) Illuminating Mask 6.8oz Receive FREE (1) Illuminating Mask 16.9oz $ 38 Save $21 1801AP03
Purchase (4) Nutritive Mask 6.8oz Receive FREE (1) Nutritive Mask 16.9oz $ 38 Save $21 1801AP06
Purchase (4) Reparative Shampoo 8.5oz Receive FREE (1) Reparative Shampoo 33.8oz $ 38 Save $21 1801AP07
Purchase (4) Frizz-Control Shampoo 8.5oz Receive FREE (1) Frizz-Control Shampoo 33.8oz $ 38 Save $21 1801AP09
Purchase (4) Reparative Mask 6.8oz Receive FREE (1) Reparative Mask 16.9oz $ 38 Save $21 1801AP08
Purchase (4) Frizz-Control Butter Mask 6.8oz Receive FREE (1) Frizz-Control Butter Mask 16.9oz $ 38 Save $21 1801AP10
SEMI DI LINO STYLERS
BUY TWO GET ONE FREE NO MIX & MATCH
(3) Illuminating Thermal Protector 4.2oz $ 22 Save $11 1801AP15
(3) Discipline Frizz Control Smoothing Cream 5.1oz $ 21 Save $10.50 1801AP17
(3) Illuminating Hairspray Strong 10.1oz $ 22 Save $11 1801AP11
(3) Diamond Extraordinary All-in-1 Fluid 4.2oz $ 21 Save $10.50 1801AP16
(3) Illuminating Strong Mousse 8.5oz $ 22 Save $11 1801AP14
(3) Illuminating Hairspray Extra Strong 10.1oz $ 22 Save $11 1801AP12
(3) Illuminating Mousse 8.5oz $ 22 Save $11 1801AP13
www.SalonServiceGroup.com ORDER ONLINE
8
e l b a l i a No w A v 21 SHADES OF INNOVATIVE COLOR THIS COLOR MIX BY @caitlinfordhair
VEGAN-ENGINEERED WITH QUINOA, THESE 16 SEMI-PERMANENT SHADES PROVIDE LONG LASTING, DEEP COLOR THAT FADE BEAUTIFULLY AND IMPROVE THE INTEGRITY OF THE HAIR.
4oz Color Tubes
$
7.75ea
EASIER TO APPLY: Highly concentrated pigments with a conditioner base that fully saturate the hair with less time. LASTS LONGER: Deeper shades fade over 42 washes, lighter pastels and neons fade over 25 washes. EASIER TO REMOVE: Superior dye molecules can be removed with more consistency, less damage, and less effort.
Absinthe
PRABSINTHE
Lilac
PRLILAC
Aquatic
PRAQUATIC
Mercury
PRMERCURY
Blush
PRBLUSH
Nightfall
PRNIGHTFALL
NEON ELECTRIC FEATURES 5 UV REACTIVE SHADES WITH THE SAME AMAZING BENEFITS AND PERFORMANCE OF THE ORIGINAL 16 SHADES.
9
ORDER BY PHONE 1.800.933.5733
Clear
PRCLEAR
Noir
PRNOIR
Area 51
PRAREA51
Cupid
PRCUPID
Powder
PRPOWDER
Candy
PRCANDY
Fireball
PRFIREBALL
Sea Glass
PRSEAGLASS
Firefly
PRFIREFLY
Jam
PRJAM
Smoke
PRSMOKE
Lava
PRLAVA
Lemon
PRLEMON
Velvet
PRVELVET
Nirvana
PRNIRVANA
LIGHTENER 17oz LIFTS 9+ LEVELS: Provides quick lift without compromising the hair and with minimal irritation. NO SWELLING, NO DRIP, NO CLUMP: Custom formulated by top colorists to achieve the perfect consistency. HAIR HEALTHY: Powered by Quinoa to increase strength and elasticity, protect and repair the hair shaft, and promote hair growth. Amino acids balance natural oils to keep hair properly hydrated. $
24.95
PRBLEACH
DEVELOPER 32oz
BLANK CANVAS
6vol 10vol 20vol 30vol 40vol PR6V
$
PR10V
PR20V
PR30V
COLOR REMOVER 1.5oz
REMOVE & PROTECT: Preserves moisture and protects hair to remove color with less damage.
PR40V
9ea
$
3.95
PRREMOVE
TONERS 3oz CONTROL: Tone in under 5 minutes or up to 20 minutes for deeper tones or intermix tones to customize! TONE AND TREAT: Quinoa oil strengthens and improves elasticity, plant butters add a high-gloss shine, while coconut and linseed oils provide healthy hydration. $
7.23ea
Natural
PRNATURAL
Silver
Violet
PRSILVER
PRVIOLET
BARCELONA SHAMPOO SUPERIOR PURPLE PIGMENTS: Eliminate unwanted warm or brassy tones with this sulfate-free, color-safe formula. NATURAL: Quinoa extract nourishes the hair and scalp, safflower seed oil hydrates the hair, and rice protein strengthens and volumizes. $
18.50
10oz PRBS10 $37 SUGGESTED RETAIL
ALL IN INTRO
Purchase at special price (32) Pulp Riot Shades 4oz (your choice) (2) Pulp Riot Lightener 17oz (1) Pulp Riot 6vol Developer 32oz (1) Pulp Riot 10vol Developer 32oz (1) Pulp Riot 20vol Developer 32oz (1) Pulp Riot 30vol Developer 32oz (1) Pulp Riot 40vol Developer 32oz (2) Pulp Riot Natural Toner 3oz (2) Pulp Riot Silver Toner 3oz (2) Pulp Riot Violet Toner 3oz (4) Pulp Riot Barcelona Shampoo 10oz (1) Pulp Riot Barcelona Shampoo 33oz $ 390 Save $102.78 INTROPR1
$
32.50
33oz PRBS33 $67 SUGGESTED RETAIL
STARTER INTRO
Purchase at special price (20) Pulp Riot Shades 4oz (your choice) (1) Pulp Riot Lightener 17oz (1) Pulp Riot 6vol Developer 32oz (1) Pulp Riot 10vol Developer 32oz (1) Pulp Riot 20vol Developer 32oz (1) Pulp Riot 30vol Developer 32oz (1) Pulp Riot 40vol Developer 32oz (1) Pulp Riot Natural Toner 3oz (1) Pulp Riot Silver Toner 3oz (1) Pulp Riot Violet Toner 3oz (1) Pulp Riot Barcelona Shampoo 33oz $ 225 Save $54.14 INTROPR2
BARCELONA INTRO
Purchase (6) Pulp Riot Barcelona Shampoo 10oz Receive FREE (1) Pulp Riot Barcelona Shampoo 33oz $ 111 Save $32.50 INTROPR3
www.SalonServiceGroup.com ORDER ONLINE
10
Express Blow Out the secret to the best color for your clients • Seals-in color for shinier and brighter results with just a few extra minutes in the chair. • Your clients will enjoy increased manageability every time they shampoo, blow dry, and style. • Results from Express Blow Out will last until their next color touch-up.
SEE CLIENT TESTIMONIALS!
VERSATILE SMOOTH
Purchase Express Blow Out 33.8oz Receive FREE Personalized Blow Out 4oz PicturePerfect Hair 4oz Clarifying Shampoo 4oz Keratin Color Care Shampoo 3oz Keratin Color Care Conditioner 3oz $ 315 Save $60 1801KX01
EXPRESS BLOW OUT ESSENTIALS Purchase Express Blow Out 12oz Receive FREE Clarifying Shampoo 12oz $ 130 Save $12.50 1801KX02
SEAL AND REPAIR Purchase PicturePerfect Hair 4oz Receive FREE Vitalshot Bond Rebuilder .17oz Ampoule 10pk $ 17.50 Save $16 1801KX09
11
ORDER BY PHONE 1.800.933.5733
New Year
CARE & COLOR LIGHTEN UP
Purchase (3) It’s a Blonde Thing Lightener 1lb Receive FREE (1) It’s a Blonde Thing 40vol Developer 32oz (1) It’s a Blonde Thing 20vol Developer 32oz (1) Express Blow Out 4oz $ 74.40 Save $68.98 1801KX05
KERAHOLD DOZEN
Purchase (12) KeraHold Color Tubes 3.5oz (your choice) Receive FREE (1) KeraHold 10vol Developer 32oz $ 95.88 Save $6.99 1801KX06
Use these free products and
INCREASE RETAIL SALES! Allow your clients to experience the smoothing properties of Thermo-Shine and the repairing effects of Intense RX Serum in your chair! After their service mention how they can feel this good about the health of their hair with athome use of their new favorite products.
50% OFF VITA VOLUME
Purchase Vita Volume Boosting Foam 8.5oz Receive 50% OFF Vita Volume Boosting Foam 8.5oz $ 12 Save $6 1801KX04
SHINE SO BRIGHT
Purchase (6) KeraBrilliance Demi-Glaze 2oz (your choice) Receive FREE (1) Demi Glaze Activator 32oz $ 33 Save $5.99 1801KX07
AWARD WINNING HAIR
Purchase (3) Infusion Keratin Replenisher 4oz (2) Intense RX Serum 1.7oz (2) Thermo-Shine Thermal Mist 3.4oz Receive FREE (1) Intense RX Serum 1.7oz (1) Thermo-Shine Thermal Mist 3.4oz (1) 2.5" Ceramic Round Brush $ 146 Save $58 1801KX03
TIMELESS COLLECTION
Purchase (2) Timeless Color Shampoo 13.5oz (2) Timeless Color Conditioner 13.5oz (2) Timeless Color Masque 8.5 Receive FREE (1) Timeless Color Shampoo 33.8oz (1) Timeless Color Conditioner 33.8oz $ 88 Save $44 1801KX08
www.SalonServiceGroup.com ORDER ONLINE
12
FREE RETAIL CONDITION WHEN YOU PURCHASE THE MATCHING PRO-SIZE SHAMPOO
SUPERRICH MOISTURE DUO
Shampoo 25.4oz + Condition 8.5oz $ 34 Save $17 1801CP01
SUPERPLUMP VOLUMIZING DUO
Shampoo 25.4oz + Condition 8.5oz $ 34 Save $17 1801CP02
CRAZYSMOOTH ANTI-FRIZZ DUO
Shampoo 25.4oz + Condition 8.5oz $ 36 Save $19.50 1801CP03
TRUCURL CURL PERFECTING DUO
Shampoo 25.4oz + Condition 8.5oz $ 36 Save $19.50 1801CP05
SIGNATUREBLONDE VIOLET DUO
Shampoo 25.4oz + Condition 8.5oz $ 44.50 Save $22 1801CP04
MASQUE-I-MIZE YOUR REVENUE Use your FREE Masque to “winter-ize” your clients' hair at the backbar! See ideas on how to MASQUE-I-MIZE your salon revenue and earn an extra $3,000 with these backbar deals!
BAOBAB HEAL & REPAIR DUO
Shampoo 25.4oz + Condition 8.5oz $ 52.50 Save $25 1801CP06
13
ORDER BY PHONE 1.800.933.5733
SUPERRICH
VOLUMINOUSLY YOURS,
THERAPY KIT
VALENTINE
Purchase SuperRich Moisture Shampoo 10.1oz SuperRich Moisture Condition 8.5oz Receive FREE SuperRich Split Ends Mender 3.4oz $ 34 Save $19 1801CP10
FREE
Purchase SuperPlump Volumizing Shampoo 10.1oz SuperPlump Volumizing Condition 8.5oz Receive FREE LiftIt Mousse Root Boost 2oz Bamboo Detangle Brush $ 34 Save $15.40 1801CP09
16oz MASQUE
WHEN YOU PURCHASE 4 PURERELEASE
DETANGLE & MOISTURIZE
Purchase (4) PureRelease Instant Detangle 8.5oz Receive FREE (1) DeepQuench Moisture Masque 16oz $ 54 Save $48 1801CP07
DETANGLE & SMOOTH
Purchase (4) PureRelease Instant Detangle 8.5oz Receive FREE (1) CrazySmooth Anti-Frizz Masque 16oz $ 54 Save $50 1801CP08
PRO TIP: Use PureRelease Instant Detangle as a cutting spray for ultimate control and manageability!
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14
THE MOST
PROFITABLE SALON SERVICE
Hair Extensions BY HOTHEADS
PROFIT OVER
$350
1
IN
HOUR WITH
1
HOTHEADS HAIR EXTENSION CLIENT
15
ORDER BY PHONE 1.800.933.5733
PROFIT OVER $350
1
IN
HOUR
with
1
HOTHEADS HAIR EXTENSION APPLICATION
OR SPEND
5¼ HOURS
7
HAIRCUT & BLOWDRY CLIENTS
4
FULL HEAD FOIL & HIGHLIGHT CLIENTS
6
SINGLE PROCESS HAIR COLOR CLIENTS
on
(45 MIN. EACH)
OR
8
HOURS
on
(2 HOURS EACH)
OR
9
HOURS
on
(1½ HOURS EACH)
TO MAKE THE SAME MONEY!
EVERY MINUTE COUNTS.
MAKE THE MOST OF YOUR TIME WITH HOTHEADS HAIR EXTENSIONS.
PROFIT ESTIMATES BASED ON THE FOLLOWING CALCULATIONS:
Hotheads service price: $600 -product cost: $236 Profit per service: $364
Haircut & Blowdry service price: $50 -product cost: $0 Profit per service: $50
Full Head foil & Highlight service price: $100 -product cost: $6 Profit per service: $94
($50 × 7 clients = $350)
($94 × 4 clients = $376)
single process haircolor service price: $70 -product cost: $6 Profit per service: $64 ($64 × 6 clients = $384)
*Service prices, time, commission, and quantity of Hotheads used differs based on market, clients, and stylist. Hotheads service cost based on (2) 14-16” Bodywave Naturals 20pks and (20) Tape Tabs.
www.SalonServiceGroup.com ORDER ONLINE
16
MOST
ECO-FRIENDLY BRANDS
EuforaColor and Eufora Hair Care voted most eco-friendly brands by Launchpad Magazine. #euforastrong
17
ORDER BY PHONE 1.800.933.5733
18.21 CUTTING CAPE • Black with logo • Water-resistant fabric • Back snap closure $
29
ETCAPE
HOTHEADS CUTTING CAPE
• Gray with black logo • Water-resistant fabric • Adjustable snap closure $
16
HHCAPE
MOROCCANOIL CAPE
• White with logo • Water-resistant fabric • Adjustable snap closure $
12
MORCAPE
EUFORA CAPE
• Water-resistant fabric • Adjustable snap closure $
21
WHITE — EUCAPEW BLACK — EUCAPEB
KEVIN.MURPHY CUTTING CAPE
• Navy with pattern • Water-resistant fabric • Adjustable snap closure $
12
KMCAPE
KEUNE STYLIST APRON
• Black with silver logo • Water & stain-resistant • Adjustable with front pocket $
32.95
KEAPRON
ALFAPARF APRON
• Black with logo • Water-resistant fabric • Adjustable with front pocket $
15
APCAPE
COLORPROOF STYLIST APRON
• Black with embroidered logo • Water-resistant fabric • Adjustable with front pockets $
25
CPAPRON
COLORPROOF CUTTING CAPE
• Silver with embroidered logo • Water-resistant nylon microfiber • Adjustable front snap closure $
25
CPCAPE
KERATIN COMPLEX COLOR CAPE • Black with logo • Water-resistant fabric • Adjustable velcro closure $
30
KXCAPE-C
KEVIN.MURPHY COLOR.ME CAPE • Black chemical cape • Water-resistant fabric • Adjustable snap closure $
20
KMCAPE-C
KEUNE CHEMICAL CAPE • Black with logo • Water-resistant fabric • Adjustable snap closure $
28.95
KECHEM
*Not all brands available in all states.
www.SalonServiceGroup.com ORDER ONLINE
18
1520 E Evergreen St Springfield, MO 65803
ROOT CONCEAL ESSENTIALS
ROOT TOUCH-UP ESSENTIALS
Purchase at special price Black Root Conceal 4oz Dark Brown Root Conceal 4oz Medium/Light Brown Root Conceal 4oz Light Brown/Medium Blonde Root Conceal 4oz $ 31.84 Save $7.96 1801SE01
Purchase at special price Black Root Touch-Up .13oz Dark Brown Root Touch-Up .13oz Medium/Light Brown Root Touch-Up .13oz Light Brown/Medium Blonde Root Touch-Up .13oz $ 39.20 Save $9.80 1801SE02
start the new year with style edit!
brunette beauty
ROOT CONCEALER $
135.32 Save 23.88 $
INTROSE-BRUNETTE
blonde perfection
ROOT CONCEALER $
130.05 Save 22.95
INTROSE-BLONDE
$
brunette beauty
ROOT TOUCH-UP $
124.95 Save 22.05 $
INTROSERT-BRUNETTE
1.800.933.5733 ORDER ONLINE : www.SalonServiceGroup.com FIND A STORE : www.SalonServiceGroup.com/locations ORDER BY PHONE :
blonde perfection
ROOT TOUCH-UP $
124.95 Save 22.05 $
INTROSERT-BLONDE
drop red gorgeous ROOT TOUCH-UP
$
124.95 Save $22.05
INTROSERT-RED
visit us www.SalonServiceGroup.com