Hydrate Pro Size + Gift
kevin.murphy colorproof
Liters 20% OFF
p.3
p.7
Pro Size 25% OFF
p.12
alfaparf milano
Semi Di Lino Liters 31% OFF
keratin complex
Liters 20% OFF
p.14
p.16
*Model courtesy of KEVIN.MURPHY
**Not all brands available in all states.
t he
THEGROUPIE
BACK-TO-SCHOOL ISSUE
JULY/AUG 2016
NORTH
usmooth
airstyles change, trends change, Salon Service Group is changing too! It’s our pleasure to offer you a new way to drive success in your business with a Groupie segment called...
When you see this symbol, it means
$$$
for your business.
And look out for: SALON SHARE
Any of our Facebook, Instagram, or Twitter posts star ting with Salon Share are clientfriendly posts you can share on your own pages. Simply remove the “Salon Share” and post!
OPPORTUNITY STRIKES!
change OF PACE
BACK-TO-SCHOOL:
NOW FOR A
Make the grade.
#salonshare
1
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Boost sales & stay booked during slower months.
ddress environmental damage like mineral deposits, heat, and chlorine. Damage occurs day-after-day; how can you expect to fix it with just one appointment? Teachers shouldn't be the only ones writing curriculums—educate your clients and improve your salon’s math scores by customizing home hair care regimens. Include a deep conditioner, leave-in conditioner and clarifying shampoo to ditch damage and revitalize hair.
ecome the teacher’s pet by gearing promotions to educators. Use social media or a ballot box in the salon for a “Teacher of the Year” promotion where parents and students can nominate a teacher and the winner gets a free cut and color. Build home hair care packages and give teachers 10% off during the month of August, or 1 day a month for Teacher Appreciation.
reate a package that offers a free school-photo-ready style when mom purchases a cut and color service. This can be an opportunity to send junior stylists to senior portrait makeovers and school Picture Days to build young clientele. eliver end-of-summer satisfaction with a “Sock it to Scorched Summer Hair” promotion that turns brittle to beautiful with a free add-on treatment when booking a cut and color, or a “Back to School Style Saver” promotion for half-off a clarifying treatment for every back-to-school cut. stablish relationships with schools for special events like dances and Homecoming, sports, graduation and school Picture Days. The possibilities are endless—promote makeover services at a discount, donate gift baskets to top-scoring graduates, and encourage school-color extensions. Consider putting a few of your favorite products in the locker rooms during sporting events, with a coupon nearby! Tip: Find trendsetters and encourage them to try trends like pastel extensions. The more distinct the look the better—word travels fast on which salon set the trend! ocus on college students with specialized promotions. Offer a shower caddy for students to fill with shampoo and conditioner before heading to the dorms. uaranteed to grab attention—sending eblasts! Back-toschool inundates parents with advertisements, but you can set yourself apart with emails. Work with your Salon Consultant to come up with a campaign. Our Marketing Department will create the image and you can simply upload it and send it to your email list!
For MORE Salon Savvy Back-to-School tips, see our Facebook page and sign up for our emails!
old sorority soirées at the house, preferably at the beginning of the school year before their major events have begun. Give trims, brow waxes, demo an updo, or give a colorextension per sorority sister, all the while heavily promoting your other services with a first-visit special. Be sure to speak to the individual girls’ hair and treat it like a regular consultation—if a girl complains about frizz while you’re installing an extension, bring up smoothing treatments. Another not happy about brassy color? Mention your color services and the violet shampoos you have available.
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weightless
VOLUME and
TEXTURE DON’T LET SUMMER HAIR FALL FLAT! UNLIKE PRODUCTS THAT WEIGH FINE HAIR DOWN OR LEAVE A CRUNCHY OR STICKY BUILD-UP ON THE SCALP, BOTH ANTI.GRAVITY AND ANTI.GRAVITY.SPRAY ARE FOR VOLUME LOVERS WHO ARE NOT WILLING TO SACRIFICE SOFTNESS.
ANTI.GRAVITY.SPRAY AND ANTI.GRAVITY INCLUDE ORGANIC LAVENDER HYDROSOL WHICH HAS THERAPEUTIC AND BALANCING PROPERTIES FOR THE SCALP, PLUS IT AIDS IN HAIR GROWTH!
ANTI.GRAVITY.SPRAY NON-AEROSOL SPRAY FOR VOLUME AND SHINE • Achieve body and hold to all hair types • Provides sleek volume and reinforces body • Adds shine and enhances flexibility $
12.50
KMAGSP5
BUY 5 GET 1 FREE
Purchase (5) ANTI.GRAVITY SPRAY 5.1oz Receive FREE (1) ANTI.GRAVITY SPRAY 5.1oz $ 62.50 Save $12.50 1607KM07
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BEACH.BAG BLONDE
BEACH.BAG HYDRATE-ME
Purchase HYDRATE-ME.WASH 8.4oz HYDRATE-ME.RINSE 8.4oz Receive FREE HAIR.RESORT.SPRAY 5.1oz Limited Edition Beach Bag $ 27.50 Save $22.52 1607KM03
Purchase BLONDE.ANGEL.WASH 8.4oz BLONDE.ANGEL 8.4oz Receive FREE ANTI.GRAVITY SPRAY 5.1oz Limited Edition Beach Bag $ 31.26 Save $22.50 1607KM04
VOYAGE HYDRATE-ME
VOYAGE ANGEL
Purchase at special price HYDRATE-ME.WASH 3.4oz HYDRATE-ME.RINSE 3.4oz MOTION.LOTION 3.4oz $ 17.50 Save $7.50 1607KM01
Purchase at special price ANGEL.WASH 3.4oz ANGEL.RINSE 3.4oz MOTION.LOTION 3.4oz $ 17.50 Save $7.50 1607KM02
BOX OUT BRITTLE SUMMER HAIR!
REPAIR-ME KMX
Purchase REPAIR-ME.WASH 8.4oz REPAIR-ME.RINSE 8.4oz Receive FREE RE.STORE 3.4oz Tube MAXI.WASH 3.4oz Tube $ 35 Save $14.25 1607KM05
See page 2 for the “Sock It to Scorched Summer Hair” promotion. Align it with REPAIR-ME KMX by creating a display and sending clients home with summer restoration in a box. Clients can continue the removal of unwanted chemicals and minerals at home, meanwhile strengthening, restoring, and reconstructing damaged hair. Pass the savings on and reinforce that you care about your clients’ hair for a boost in client loyalty!
ANTI.GRAVITY OIL FREE VOLUMIZER AND TEXTURIZER • Creates bigger, thicker hair instantly • Holds curled and blown out styles • Adds control with an oil free shine $
12.50
KMAG5
BUY 5 GET 1 FREE
Purchase (5) ANTI.GRAVITY 5.1oz Receive FREE (1) ANTI.GRAVITY 5.1oz $ 62.50 Save $12.50 1607KM06
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20 % LITE OFF
24ea
$
Save $6
ANGEL.WASH 33.6oz KMAW33
30ea
ANGEL.RINSE 33.6oz
$
KMAR33
BORN.AGAIN 33.6oz
MAXI.WASH 33.6oz
KMBA33
KMMW33
HYDRATE-ME.WASH 33.6oz KMHYW33
HYDRATE-ME.RINSE 33.6oz KMHYR33
LUXURY.WASH 33.6oz KMLXW33
LUXURY.RINSE 33.6oz KMLWR33
BALANCING.WASH 33.6oz KMBW33
BLONDE.ANGEL.WASH 33.6oz
PLUMPING.WASH 33.6oz KMPW33
PLUMPING.RINSE 33.6oz KMPR33
YOUNG.AGAIN.WASH 33.6oz KMYAW33
YOUNG.AGAIN.RINSE 33.6oz KMYAR33
BLONDE.ANGEL.TREATMENT 33.6oz KMBLT33
STAYING.ALIVE 33.6oz KMSA33
STIMULATE-ME.WASH 33.6oz
REPAIR-ME.WASH 33.6oz
KMSTMW33
KMRPW33
STIMULATE-ME.RINSE 33.6oz
REPAIR-ME.RINSE 33.6oz
KMSTMR33
KMRPR33
33.20ea
Save $10.30
40ea
$
Save $10
ANTI.GRAVITY 33.6oz
ANGEL.MASQUE 33.6oz
KMAG33
KMAM33
HAIR.RESORT 33.6oz
HYDRATE-ME.MASQUE 33.6oz
KMHR33
KMHYM33
MOTION.LOTION 33.6oz
YOUNG.AGAIN.MASQUE 33.6oz
KMML33
KMYAM33
ANTI.GRAVITY.SPRAY 33.6oz
SMOOTH.AGAIN 33.6oz
KMAGSP33
KMSMA33
HAIR.RESORT.SPRAY 33.6oz
RE.STORE 33.6oz
KMHRSP33
KMRS33
LITER PUMP $
1.50ea
KMPUMP33
BUY 6 LITERS RECEIVE (6) PUMPS & (1) SACHET BOX FREE
MIX & MATCH
KMBLW33
$
7
Save $7.50
RS
SACHET BOX INCLUDES: (10) MAXI.WASH .2oz (10) REPAIR-ME.WASH .2oz (10) REPAIR-ME.RINSE .2oz (10) RE.STORE .2oz (10) ANTI.GRAVITY .2oz 1607KM08
*Pumps sold separately on open stock
ORDER BY PHONE 1.800.933.5733
*Sachet box available while supplies last
BLONDE SUMMER EXTRA LIFT
Purchase (1) POWDER.LIGHTENER Extra-Lift 17.6oz (3) POWDER.LIGHTENER Extra-Lift Refill 17.6oz (1) CREAM.LIGHTENER 8.4oz Receive FREE (6) BLONDE.ANGEL.WASH 1oz (6) BLONDE.ANGEL.TREATMENT 1oz (1) BLONDE.ANGEL Show Card $ 101.25 Save $31.20 1607KM10
BLONDE SUMMER AMMONIA FREE
Purchase (1) POWDER.LIGHTENER Ammonia-Free 17.6oz (3) POWDER.LIGHTENER Ammonia-Free Refill 17.6oz (1) CREAM.LIGHTENER 8.4oz Receive FREE (6) BLONDE.ANGEL.WASH 1oz (6) BLONDE.ANGEL.TREATMENT 1oz (1) BLONDE.ANGEL Show Card $ 101.25 Save $31.20 1607KM09
SLIM COLOUR BRUSH
• Slimmer version of the original color brush • 1.5” brush head with premium bristles • Ideal for intricate color work $
2.50
KMBRUSH-P
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MIX & MATCH SHADES
BUY 5 GET 1
FREE ROOT CONCEALER
Purchase (5) Root Concealer 2oz (any shade) Receive FREE (1) Root Concealer 2oz (any shade) $ 49.75 Save $9.95 1607SE01 CHOOSE FROM: Blonde, Auburn/Red, Lightest Brown/Medium Blonde, Medium/Light Brown, or Black/Dark Brown,
ROOT TOUCH-UP
Purchase (5) Root Touch-Up .14oz (any shade) Receive FREE (1) Root Touch-Up .14oz (any shade) $ 61.25 Save $12.25 1607SE02 CHOOSE FROM: Light Brown/Medium Blonde, Medium/Light Brown, or Black/Dark Brown
CERAMIC + ION THERMAL BRUSH BOX
1" Ceramic + Ion Thermal Round Brush 1¾" Ceramic + Ion Thermal Round Brush 21/8" Ceramic + Ion Thermal Round Brush 3½" Ceramic + Ion Thermal Round Brush $ 41.95 Save $9.55 1607OG01 • Ceramic coated barrel heats up faster • Ion technology hydrates the cuticle • Large vents maximize airflow
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CORDIES 3pk
• Holds any kind of hair style without creating creases • No snag, no pull, and perfect for all hair types • 3 packs are available in 4 colors $
2.50
BLACK | CRD-BLACK
BLUE
PINK
CLEAR | CRD-CLEAR
| CRD-PINK
| CRD-BLUE
FOIL ROLL
• 5"×250' roll of smooth silver foil • Dispenser box with metal cutting edge $ 9.68 Save $1.07 FOILS
FOIL ROLL - BULK
• 5"×1450' roll of smooth silver foil • Dispenser box with metal cutting edge $ 35.91 Save $3.99 FOILS-1450
POP-UP FOIL 500ct
PRE-CUT FOIL 400ct
POP-UP FOIL 400ct
PRE-CUT FOIL 225ct
POP-UP FOIL 200ct
POP-UP FOIL DISPENSER
• Requires no cutting, folding or, tearing • Embossed pattern prevents slipping • 5"×11" silver sheets $ 11.24 Save $1.25 FOIL500S
• Requires no cutting, folding, or tearing • Embossed pattern prevents slipping • 5"×11" silver sheets $ 8.09 Save $.90 P58-400
• Requires no cutting, folding, or tearing • Embossed pattern prevents slipping • 5"×11" silver sheets $ 5.84 Save $.65 FOIL200S
• Pre-cut sheets save preparation time • Embossed pattern prevents slipping • 5"×8" silver sheets $ 10.34 Save $1.15 FOIL400S
• Pre-cut sheets save preparation time • Embossed pattern prevents slipping • 5"×8" sheets in assorted colors $ 8.55 Save $.95 FOIL225A
• Delivers one 5"×11" sheet at a time • Non-skid feet secure dispenser in place • Creates a professional appearance $ 35.96 Save $3.99 FOILDISP
INSTANT SUMMER TAN QUICK TAN 6oz
• Quality sunless tanning in a spray bottle • Bronze tint for an instant sun-kissed glow without the damage • Tinted formula for easy application • Natural-looking sunless tan in 3–5 hours $
13.75
QUICK
QUICK TAN DISPLAY Purchase (6) Quick Tan 6oz Receive FREE (1) Counter Display (1) Quick Tan Tester 6oz $ 82.50 Save $13.75 QTDISP
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T R AV E L R E A DY
JET SETS BAOBAB JET SET
SUPERRICH JET SET
CRAZYSMOOTH JET SET
SUPERPLUMP JET SET
Purchase Baobab Heal & Repair Shampoo 2oz Baobab Heal & Repair Condition 2oz Receive FREE ClearItUp Detox Shampoo 2oz $ 16.20 Save $5.40 1607CP01
Purchase CrazySmooth Anti-Frizz Shampoo 2oz PlushLocks Leave-In Smooth 2oz Receive FREE CrazySmooth Anti-Frizz Condition 2oz $ 11.70 Save $5.70 1607CP03
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Purchase SuperRich Moisture Shampoo 2oz DeepQuench Moisture Masque 1.4oz Receive FREE SuperRich Moisture Condition 2oz $ 11.40 Save $5.40 1607CP02
Purchase SuperPlump Volumizing Shampoo 2oz SuperPlump Volumizing Condition 2oz Receive FREE LiftIt Color Protect Foam Mousse 2oz $ 10.80 Save $5.40 1607CP04
25% OFF
size
SignatureBlonde Violet Shampoo 25.4oz $ 33.38 Save $11.12
Baobab Heal & Repair Shampoo 25.4oz $ 39.38 Save $13.12
SuperRich Moisture Shampoo 25.4oz $ 25.50 Save $8.50
SignatureBlonde Violet Condition 25.4oz $ 33.38 Save $11.12
Baobab Heal & Repair Condition 25.4oz $ 39.38 Save $13.12
SuperRich Moisture Condition 25.4oz $ 25.50 Save $8.50
SuperPlump Volumizing Shampoo 25.4oz $ 25.50 Save $8.50
CrazySmooth Anti-Frizz Shampoo 25.4oz $ 27 Save $9
TruCurl Curl Perfecting Shampoo 25.4oz $ 27 Save $9
ClearItUp Detox Shampoo 25.4oz $ 25.88 Save $8.62
SuperPlump Volumizing Condition 25.4oz $ 25.50 Save $8.50
CrazySmooth Anti-Frizz Condition 25.4oz $ 27 Save $9
TruCurl Curl Perfecting Condition 25.4oz $ 27 Save $9
PRO S IZE
CPBLS25
CPBLC25
CPVS25
CPVC25
CPSS25
CPSC25
CPBS25
CPBC25
CPCS25
CPMS25
CPMC25
CPDS25
CPCC25
BUY 2 GET 1 FREE
AllAround Working Hairspray 9oz $ 26 Save $13 1607CP05
UltraMarathon Strong Hold Hairspray 9oz $ 26 Save $13 1607CP06
HardCore Epic Hold Hairspray 9oz $ 26 Save $13 1607CP07
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COLOR RE-PIGMENTATION KIT Purchase (3) Pigments Color Bottles 3oz (1) Red (1) Copper (1) Gold Receive FREE (1) Pigments Hydrating Shampoo 7oz (1) Pigments Hydrating Mask 7oz (1) Pigments Wall Chart (1) Pigments Mirror Cling $ 54 Save $26 1607AP01
BLONDE KIT
Purchase (3) Pigments Color Bottles 3oz (1) Violet Ash (1) Gold (1) Ash Gold Receive FREE (1) Pigments Hydrating Shampoo 7oz (1) Pigments Hydrating Mask 7oz (1) Pigments Wall Chart (1) Pigments Mirror Cling $ 54 Save $26 1607AP02
RED KIT
Purchase (3) Pigments Color Bottles 3oz (1) Red (1) Copper (1) Golden Mahogany Receive FREE (1) Pigments Hydrating Shampoo 7oz (1) Pigments Hydrating Mask 7oz (1) Pigments Wall Chart (1) Pigments Mirror Cling $ 54 Save $26 1607AP03
Golden Mahogany APGGM
Violet Ash APGVA
Red
Copper
APGRD
APGCP
$
13
18ea
ORDER BY PHONE 1.800.933.5733
Gold
APGGD
Ash Gold APGAG
Hydrating Shampoo 7oz
Hydrating Mask 7oz
APGS7
APGM7
$
10.50ea
www.SalonServiceGroup.com ORDER ONLINE
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ORDER BY PHONE 1.800.933.5733
SUMMER SMOOTHER
SPEEDY SMOOTH ESSENTIALS
Purchase Express Blow Out 33.8oz Receive FREE Natural Keratin Smoothing Treatment 4oz July-August 2016 Collateral Envelope $ 315 Save $65 1607KX01
Purchase Express Blow Out 12oz Receive FREE Clarifying Shampoo 12oz July-August 2016 Collateral Envelope $ 130 Save $12.50 1607KX02
ENDURING ARTIST
Purchase (18) Kerahold Crème Color Tubes 3.5oz Receive FREE (1) Timeless Color Shampoo 33.8oz (1) Timeless Color Conditioner 33.8oz (1) Timeless Color Masque 8.5oz (1) Enduring Artist Collateral Envelope $ 143.82 Save $64 1607KX05
20% OFF IT’S A BLONDE THING
Purchase at special price It’s a Blonde Thing Keratin Lightening System Powder 1lb $ 19.84 Save $4.96 KXBLEACH
20% OFF 15.60ea
$
Save $3.90
17.60ea
$
Save $4.40
Keratin Care Shampoo 33.8oz
Blondeshell Shampoo 33.8oz
KXCARES33
KXBS33
Keratin Care Conditioner 33.8oz
Blondeshell Conditioner 33.8oz
KXCAREC33
KXBC33
Keratin Color Care Shampoo 33.8oz
Timeless Color Shampoo 33.8oz
KXCCS33
KXTS33
Keratin Color Care Conditioner 33.8oz
Timeless Color Conditioner 33.8oz
KXCCC33
KXTC33
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DO’S DON’TS
U S E T H ES E B EST PR AC T I CES TO ACH I E V E T H E U LT I M AT E H A I R E X T E N S I O N E X P E R I E N C E! F O R M O R E D O ’ S & D O N ’ T S A S K Y O U R S A L O N C O N S U LTA N T FO R TH E H OTH E A DS H A I R E X TE N SI O N S TR A I N I N G M A N UA L .
F O R T H E S T Y L I S T:
F O R T H E C L I E N T:
• DO install on clean, clarified hair only and in appropriately sized, precise sections.
• DO use Hotheads Clean Shampoo and Smooth Conditioner, formulated specifically for Hotheads Extensions.
• DO recommend Hotheads Clean Shampoo and Smooth Conditioner to maintain the quality of hair.
• DO wear a low ponytail or braid when swimming, exercising and sleeping. See page9 for Cordies—a no snag, no pull hair-holding option.
• DO use Micro Strands if narrower tabs are needed. • DON’T install extensions too close to the scalp to avoid causing tension on the natural hair, and potentially causing scabbing.
• DON’T try to remove the original tape. After enough time for the Remove Solvent to dry, put a new tape over the previous tape.
• DON’T apply Remove Solvent directly on tabs— this may affect the hair on the tab. Apply it on the client’s natural hair, allowing it to travel down & seep between the two tabs.
• DO use a dry shampoo to increase the longevity of the bond, but do not spray dry shampoo or styling products directly onto the bonds. • DON’T wash, condition or use styling products until 24–48 hours after application. • DON’T brush the hair too hard or use hot tools at too high of a temperature (350 max). • DON’T swim in the ocean or pool without first applying a conditioner an inch or two below the tape.
NEW LOOK FHOARI R HC OA TRHE E! A D S Made from the purest ingredients, Hotheads Haircare gives extensions the nourishment they need to last longer and look amazing.
Remove Solvent 6oz $
10
HHX188
Clean Shampoo 8oz
$
10
HHX170
Smooth Conditioner 8oz
$
10
HHX175
* Shampoo & Conditioner Available Mid-July. Preorder Now!
17
ORDER BY PHONE 1.800.933.5733
EXTENSIONS CAN
RACK UP REVENUE IN THE CHAIR AND AT HOME
A client spending money on Hotheads expects your advice on products, especially once you tell them that alcohol and ethanol is in products not formulated for extensions, and can break extensions down. Recommend Hotheads Clean Shampoo and Smooth Conditioner. Don’t forget your favorite dry shampoo!
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19
1.800.933.5733
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www.SalonServiceGroup.com/locations