BRINGING YOU THE BEST PART OF NAPTIME PAGE 3
GET TO THE ROOT OF WATERPROOF COVERAGE
to solve all hair woes PAGE 9
PAGE 7
SOME LIKE IT HOT THIS SUMMER PAGE 14
theGROUPIE
JULY/AUGUST 2017
Style by
Master Stylist Jamie Ploof
step 1 Apply Protect Thermal Spray evenly throughout towel dried hair. Then work in a moderate amount of Blowdry Styling Lotion.
step 2 Disperse product evenly throughout hair with Detangle Brush.
step 3 Begin blow drying on the negative ion setting until approximately 80% of the moisture has been removed. Continue styling with Thermal Brush. (For best results use a concentrator attachment on your dryer.)
step 4 Finish look with Firm Strong Spray for all day style retention.
www.usmooth.com Share your blowout with us! #usmooth
Share your blowout with us! #usmooth
www.usmooth.com
Undone Chic. Get blowout ready with ucare's must-have summer stylist bag. For each blowout bag sold, $2.40 goes directly into the ucare Foundation. To learn more about how ucare supports the stylist community, go to usmooth.com/ucare.
1
ORDER BY PHONE 1.800.933.5733
Finish look with Firm Strong Spray for all day style retention.
step 4
(For best results use a concentrator attachment on your dryer.) of the moisture has been removed. Continue styling with Thermal Brush. Begin blow drying on the negative ion setting until approximately 80%
step 3
Disperse product evenly throughout hair with Detangle Brush.
step 2
BLOWOUT BAG
Then work in a moderate amount of Blowdry Styling Lotion. Apply Protect Thermal Spray evenly throughout towel dried hair.
step 1
Purchase Revolution Dryer Receive FREE Thermal Brush Large Firm Strong Spray 10oz Protect Thermal Spray 5.1oz Blowdry Styling Lotion 3.4oz Undone Chic Technique Card 5½"× 8½" $ 119.95 Save $48.45 1707US01
Hydrate Their Hair, Hydrate Your Body.
Stay hydrated at the backbar
with a free Hydration Bottle and Pro Size Duo. Send 8 clients home with retail duos for a $143.20 profit!
+
FREE In-Salon Marketing Use this free easel to help reach your $143.20 profit!
Designed for dry, brittle, or chemically treated hair.
Designed for dry, brittle, or chemically treated hair.
Enriched with vitamins B, C & E and sunflower oil.
Enriched with vitamins B, C & E and sunflower oil.
Produces lightweight moisture, color protection, and shine.
Produces lightweight moisture, color protection, and shine.
Sulfate, Paraben, and Gluten Free.
Sulfate, Paraben, and Gluten Free.
hydrate
hydrate
CLEANSE & CONDITION
hydrate
hydrate
Gluten Free. Sulfate, Paraben, and
Gluten Free. Sulfate, Paraben, and
1707US05M
CLEANSE & CONDITION
HYDRATE DUO STOCK UP Purchase (8) Hydrate Cleanse 10.1oz (8) Hydrate Condition 10.1oz
Receive FREE (1) Hydrate Cleanse 25.4oz (1) usmooth Hydration Bottle (1) Hydrate Condition 25.4oz (1ea) Gray Pump & White Pump protection, and shine. moisture, color Produces lightweight
C & E and sunflower oil. Enriched with vitamins B,
or chemically treated hair. Designed for dry, brittle,
CLEANSE STOCK UP
CLEANSE & CONDITION
$
protection, and shine. moisture, color Produces lightweight
143.20 Save $62.90 C & E and sunflower oil. Enriched with vitamins B,
1707US05
or chemically treated hair. Designed for dry, brittle,
CONDITION STOCK UP
Purchase (8) Hydrate Cleanse 10.1oz Receive FREE (1) Hydrate Cleanse 25.4oz (1) Gray Pump $ 71.60 Save $21.45 1707US03
Lift Their Hair, Lift Your Profit.
CLEANSE & CONDITION
Purchase (8) Hydrate Condition 10.1oz Receive FREE (1) Hydrate Condition 25.4oz (1) White Pump $ 71.60 Save $21.45 1707US04
Boost your retail potential
with a free Lift Volume Mousse. Keep one at your station to use on clients and retail the other 3 for a $28.50 profit!
+
BUY 3 GET 1 FREE LIFT VOLUME MOUSSE Purchase (3) Lift Volume Mousse 8oz Receive FREE (1) Lift Volume Mousse 8oz $ 28.50 Save $9.50 1707US02
www.SalonServiceGroup.com ORDER ONLINE
2
introducing perfectly imperfect
BEDROOM.HAIR Flexible texturizing hairspray to create hot, sexy, and sensual post-nap hair for every hair type. + Use on dry hair as a finishing spray + Gives hair a shine finish + Maintains touchable texture
BEDROOM.HAIR 7.9oz $
14.50ea
KMBH8
$29 SUGGESTED RETAIL
BEDROOM.HAIR SALON INTRO
Purchase (6) BEDROOM.HAIR 7.9oz Receive FREE (1) BEDROOM.HAIR 7.9oz (1) Showcard $ 87 Save $14.50 1707KM08
STATISTICS SAY THAT CONSUMERS DON’T NOTICE AN AD UNTIL THE 5TH TIME THEY SEE IT! Drive your message home by promoting the same product over and over again—using similar artwork online and in-salon!
See ideas on how to promote BEDROOM.HAIR!
DID YOU KNOW... 3
KEVIN.MURPHY PRODUCTS ARE MADE BY LABS THAT USE SOLAR AND GREEN TECHNOLOGY
EVERY KEVIN.MURPHY PRODUCT OFFERS SUNSCREEN AND UV PROTECTION BENEFITS
KEVIN.MURPHY DONATES A PORTION OF EVERY AEROSOL SALE TO ‘THE CLIMATE REALITY PROJECT’
ALL KEVIN.MURPHY HAIR PRODUCTS ARE SULPHATE FREE, PARABEN FREE, AND CRUELTY FREE
ORDER BY PHONE 1.800.933.5733
THE PERFECT BEACH HAIR TURN YOUR CLIENTS’ CLOCKS TO ISLAND TIME. THESE ALL-IN-ONE SETS CREATE WEIGHTLESS AND TEXTURED STYLES THAT WILL LAST ALL DAY.
THE BLONDE & THE BEACHY Purchase BLONDE.ANGEL.WASH 8.4oz BLONDE.ANGEL TREATMENT 8.4oz Receive FREE HAIR.RESORT 3.4oz Limited Edition KEVIN.MURPHY Tote $ 32 Save $17 1707KM02
HYDRATE IN MOTION
Purchase HYDRATE-ME.WASH 8.4oz HYDRATE-ME.RINSE 8.4oz Receive FREE MOTION.LOTION 3.4oz Limited Edition KEVIN.MURPHY Tote $ 29 Save $17 1707KM01
U P G R A D E YO U R
RETAIL POTENTIAL W I T H L I M I T E D E D I T I O N B OX S E T S YOUNG KMX
Purchase at special price YOUNG.AGAIN.WASH 8.4oz YOUNG.AGAIN.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz YOUNG.AGAIN.MASQUE 3.4oz $ 28 Save $22.25 1707KM06
TOUCH OF REPAIR
Purchase REPAIR-ME.WASH 8.4oz REPAIR-ME.RINSE 8.4oz Receive FREE REPAIR-ME HAND.CRÈME 3.4oz $ 35 Save $15 1707KM07
THICKEN.UP
Purchase PLUMPING.WASH 8.4oz PLUMPING.RINSE 8.4oz Receive FREE BODY.MASS 3.4oz $ 35 Save $19.50 1707KM09
COLOR ESSENTIALS KIT
Purchase (36) COLOR.ME Color Tubes (your choice) (6) COLOR.ME Activators (your choice) Receive FREE (1) RE.STORE 33.6oz (1) SMOOTH.AGAIN 33.6oz (1) COLOR.ME Swatch Book (1) COLOR.ME Brochure (1) Color Scale (1) Color Brush (1) Color Bowl (1) Color Whisk $ 427.20 Save $252.50 1707KM04
why COLOR.ME ? WHAT GOES INSIDE THE TUBE IS JUST AS IMPORTANT AS THE COLOR IT CREATES. THE CHOICES WE MADE ARE PPD FREE, AMMONIA FREE, AND NATURALLY DERIVED INGREDIENTS LIKE ALOE VERA, HONEY, SHEA BUTTER, AND POMEGRANATE.
KEVIN MURPHY
www.SalonServiceGroup.com ORDER ONLINE
4
37.20ea Save $9.30 ANTI.GRAVITY 33.6oz $
KMAG33
30ea
$
26.40ea
$
Save $6.60 ANGEL.WASH 33.6oz KMAW33
ANGEL.RINSE 33.6oz KMAR33
MAXI.WASH 33.6oz KMMW33
HYDRATE-ME.WASH 33.6oz KMHYW33
HYDRATE-ME.RINSE 33.6oz KMHYR33
SMOOTH.AGAIN.WASH 33.6oz KMSMW33
SMOOTH.AGAIN.RINSE 33.6oz KMSMR33
BALANCING.WASH 33.6oz KMBW33
Save $7.50
PLUMPING.WASH 33.6oz
MOTION.LOTION 33.6oz KMML33
PLUMPING.RINSE 33.6oz
ANTI.GRAVITY.SPRAY 33.6oz
KMPR33
KMAGSP33
YOUNG.AGAIN.WASH 33.6oz
HAIR.RESORT.SPRAY 33.6oz
KMYAW33
KMSTMW33
STIMULATE-ME.RINSE 33.6oz KMSTMR33
KMYAR33
BLONDE.ANGEL.TREATMENT 33.6oz KMBLT33
REPAIR-ME.WASH 33.6oz KMRPW33
REPAIR-ME.RINSE 33.6oz KMRPR33
35.20ea
$
Save $8.80 STAYING.ALIVE 33.6oz
KMSA33
40ea
Save $10 ANGEL.MASQUE 33.6oz
KMAM33
HYDRATE-ME.MASQUE 33.6oz KMHYM33
SMOOTH.AGAIN 33.6oz
LITER PUMP $
1.50ea
KMPUMP33
*Pumps sold separately as open stock unless liters are purchased in quantities of 6
5
KMHRSP33
YOUNG.AGAIN.RINSE 33.6oz
$
STIMULATE-ME.WASH 33.6oz
KMHR33
KMPW33
BLONDE.ANGEL.WASH 33.6oz KMBLW33
HAIR.RESORT 33.6oz
KMSMA33
RE.STORE 33.6oz
KMRS33
YOUNG.AGAIN.MASQUE 33.6oz KMYAM33
ORDER BY PHONE 1.800.933.5733
free
6 LITER PUMPS & SACHET BOX
WITH PURCHASE OF ANY SIX LITERS
1707KM03
SACHET BOX INCLUDES: (10) MAXI.WASH .2oz (10) SMOOTH.AGAIN.WASH .2oz (10) SMOOTH.AGAIN.RINSE .2oz (10) PLUMPING.WASH .2oz (10) PLUMPING.RINSE .2oz
SACHETS DRIVE RETAIL SALES Give your clients a FREE sachet and offer them 20% off a retail purchase during their next visit when they bring back the empty sachet.
SAVE WATER AND ENERGY ECOHEADS USE UP TO 65% LESS WATER Reduce water and energy waste with this eco-friendly, performance-enhancing shower head.
PLATE
340 holes allow highly regulated water flow.
TOURMALINE
Tourmaline stones de-ionize water to reduce chlorine levels and soften hard water.
FILTER
Removes sediment, rust, and sand, resulting in pure water without contaminants.
SAVING RESOURCES IS VERY IMPORTANT TO ME, WE’VE BEEN USING ECOHEADS FOR YEARS; THEY PERFORM REALLY WELL AND OUR COLORS RINSE OUT EASIER AND FASTER. THE QUALITY OF THE WATER IS CLEANER AND THE FACT THAT YOU CAN DO SOME GOOD FOR THE ENVIRONMENT BY SAVING WATER IS PEACE OF MIND FOR OUR FUTURE.
KEVIN MURPHY
ECOHEAD SHOWER HEAD
Comes fully assembled, including washers and a metal adapter to accommodate most basins. $
100
ECOHEAD
ECHOHEAD ALL-IN-ONE HOSE
Speed up the installation process for those basins that have an allin-one hose and shower head. $
30
ECOHOSE
www.SalonServiceGroup.com ORDER ONLINE
6
BRUNETTE BEAUTY ROOT TOUCH-UP Demo your free root touch-ups at your station to show clients how easy it is to use between color services. Walk them to the retail area where they can find this secret root-covering weapon! Waterproof color stays until shampooed out
(3) BLACK/DARK BROWN .13oz 1707SE01
Adaptive pigments blend seamlessly
(3) MEDIUM/LIGHT BROWN .13oz 1707SE02
Applicator locks color in just one swipe
(3) LIGHTEST BROWN/MEDIUM BLONDE .13oz 1707SE03 $
24.50 Save $12.25
*no mix and match
A SUN-LESS SUMMER GLOW is my go-to for an easy, instant, “ This streak-free bronze glow...that’s not the slightest bit orange. ” —Jillian Ruffo
INSTANT SELF TANNER QUICK TAN 6oz
• Quality sunless tanning in a spray bottle • Instant sun-kissed glow without the damage • Tinted formula for easy application • Natural-looking sunless tan in 3–5 hours $
7
13.75
QUICK
ORDER BY PHONE 1.800.933.5733
Associate Beauty Editor, People Magazine
QUICK TAN DISPLAY Purchase (6) Quick Tan 6oz Receive FREE (1) Quick Tan Tester 6oz (1) Counter Display $ 82.50 Save $13.75 QTDISP
25% off PR O S I Z E S 39.38ea
$
Save $13.13
27ea
$
Save $9
Baobab Heal & Repair Shampoo 25.4oz
TruCurl Curl Perfecting Shampoo 25.4oz
Baobab Heal & Repair Condition 25.4oz
TruCurl Curl Perfecting Condition 25.4oz
CPBS25
CPBC25
CPCS25
CPCC25
CrazySmooth Anti-Frizz Shampoo 25.4oz CPSS25
33.38ea
$
Save 11.13 $
SignatureBlonde Violet Shampoo 25.4oz
CrazySmooth Anti-Frizz Condition 25.4oz CPSC25
CPBLS25
SignatureBlonde Violet Condition 25.4oz CPBLC25
25.50ea
$
Save $8.50
SuperRich Moisture Shampoo 25.4oz CPMS25
25.88ea
$
Save $8.63
ClearItUp Detox Shampoo 25.4oz CPDS25
SuperRich Moisture Condition 25.4oz CPMC25
SuperPlump Volumizing Shampoo 25.4oz CPVS25
SuperPlump Volumizing Condition 25.4oz CPVC25
FREE IN-SALON MARKETING Use a visual conversation starter to broach a touchy subject—hair loss.
ARE YOU AMONG THE
ARE YOU AMONG THE
WHO BATTLE HAIR LOSS?
WHO BATTLE HAIR LOSS?
40% OF WOMEN
ASK ME HOW YOU CAN
GROW STRONGER, THICKER HAIR.
40% OF WOMEN
ASK ME HOW YOU CAN
GROW STRONGER, THICKER HAIR.
1707CP02M
SUMMER ESSENTIALS
Purchase ClearItUp Detox Shampoo 10.1oz Pure Release Instant Detangle 8.5oz DeepQuench Moisture Masque 5.2oz HumidityRX Weatherproof Spray 5oz Receive FREE Bamboo Detangle Brush $ 66 Save $10 1707CP01
BIOREPAIR TRY ME KIT
Purchase at special price BioRepair Anti-Thinning Shampoo 2oz BioRepair Anti-Thinning Condition 2oz BioRepair Stem Cell Scalp Serum .17oz Exfoliating Scalp Brush $ 19.80 Save $3 1707CP02
www.SalonServiceGroup.com ORDER ONLINE
8
W I T H G R E AT C A R E C O M ES G R E AT H A I R . New look. New products. Same Quality.
RO OT ED I N H IS TO RY In 1922, a young pharmacist in Amsterdam named Jan Keune bottled his first product. The unique design of the new Keune Care packaging is a modern representation of that pharmaceutical bottle, reinforcing to your clients that you are here to prescribe solutions.
S C I E N T I F I C H E R I TA G E Keune Care uses trusted ingredients and formulas with a proven record of safety and efficiency. It is the science-driven formula to healthy hair.
TIME TESTED Every regimen progressively targets a different hair and scalp problem or need. Since the hair and scalp can only absorb a small amount of minerals at a time, hair gets healthier with each use.
9
ORDER BY PHONE 1.800.933.5733
A prescription for healthy hair. Most people have more than one type of hair concern. Offer your clients a professional hair and scalp diagnosis and use the Product Recommendation Cards (to the right) to create a unique, custom regimen—their prescription. Mix and match products for an enhanced effect.
SCALP
CONDITIONING
COLOR
SHAPE Coarse / Undefined curls
Dandruff
Oily Hair
Thinning Hair
Dull
Dry
Sun Stressed
Color Fading
Color Fading
Step 1: Consultation
Desire
Antidandruff
Regulated hair & scalp
Thicker & fuller hair
Luminosity
Hydration
Experience a personal Care regimen that starts with a diagnosis of the hair and scalp. Define the primary concern and, if applicable, secondary concern.
Sun Protection
Color Protection
Color Protection
Volume & Strength
Smooth & Control
Defined Curls
Range
DERMA EXFOLIATE
DERMA REGULATE
DERMA ACTIVATE
SATIN OIL
VITAL NUTRITION
SUN SHIELD
COLOR BRILLIANZ
TINTA COLOR CARE
ABSOLUTE VOLUME
KERATIN SMOOTH
CURL CONTROL
Cleanse
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Conditioner
Conditioner
Conditioner
Conditioner
Conditioner
Conditioner
Conditioner
Conditioner
Oil
Conditioning Spray
Consult
Our Care range is made to mix and match between lines, so you enjoy a unique, custom regimen.
Limp
Frizz
Step 2: Cleanse Choose your shampoo based on your primary hair or scalp concern.
Step 3: Condition
Condition
Choose your conditioner or mask based on your primary or secondary hair concern.
Mask
Step 4: Complete Complete the regimen with products that best address your concerns and desired look.
Complete
Mask
Thickening Spray
Treatment
Porosity Filler
Lotion
Oil Milk
Thermal Cream
Protein Spray
Mask
Mask
Volume Mousse
Thermal Protector
Mask
Silkening Polish
Boost Spray
2-Phase Spray
Defining Cream
Smoothing Serum
KELIT035
SCALP
D E R M A E X F O L I AT E
D E R M A R E G U L AT E
combat dandruff and calm the scalp
balance oily hair and scalp
D E R M A A C T I VAT E rejuvenate thinning hair and stimulate growth
CON D ITIONIN G
V I TA L N U T R I T I O N nourish dry, brittle, and damaged hair
S AT I N O I L
SUN SHIELD
make hair incredibly silky, soft, and shiny
revitalize dry, brittle, sun-damaged hair and offer UV protection
SHAPE
CURL CONTROL create soft, bouncy, and frizz-free curls
ABSO LUTE VO LUM E give body and volume to fine and normal hair
K E R AT I N S M O O T H make hair manageable, smooth, and strong
CO LO R
CO LO R B RI L L I A N Z prevent color-treated hair from fading
T I N TA C O L O R C A R E extend the life of salon color
www.SalonServiceGroup.com ORDER ONLINE
10
Get started with Keune Care! For a detailed representation of Introductory Packages contact your Salon Consultant or Customer Service at 1.800.933.5733 or visit www.SalonServiceGroup.com/keune-care
S TA R T E R K E U N E C A R E
• 2 each: Vital Nutrition retail Shampoo, Conditioner, Protein Spray & Thermal Cream Color Brillianz retail Shampoo, Conditioner & Conditioning Spray Keratin Smooth retail Shampoo, Conditioner, Silkening Polish & 2-Phase Spray • 2 each: Absolute Volume-Volume Mousse & Satin Oil-Oil Milk • 1 each: Color Brillianz Shampoo & Conditioner liter (plus pumps) $ 346 Save $56.90 INTROCARE3
S TA N D A R D K E U N E C A R E
From Satin Oil, Vital Nutrition, Color Brillianz, and Absolute Volume: • 4 each: retail & travel Shampoo & Conditioner • 4 each: Satin Oil-Oil Milk, Color Brillianz Conditioning Spray, Absolute Volume-Volume Mousse, Vital Nutrition Protein Spray • 1 each: Shampoo & Conditioner liter (plus pumps) • 1 Keune Care Accessory Kit $ 613.50 Save $408.50 INTROCARE2
T O TA L K E U N E C A R E
• 4 each: all retail • 1 each: Shampoo & Conditioner liter (plus pumps) • 6 each: Shampoo & Conditioner travel • 1 Keune Floor Display • 1 Keune Care Accessory Kit $ 1740 Save $2418.50 INTROCARE1
58 %
savings!
F RE E Display! INDIVIDUAL FLOOR DISPLAY $
11
ORDER BY PHONE 1.800.933.5733
850
KEDISPLAY
! s o i r T 0 2 $
$40 SUGGESTED RETAIL
COLOR BRILLIANZ
VITAL NUTRITION
KERATIN SMOOTH
Color Sealing Complex protects from UV exposure, reduces fading, and strengthens color vibrancy.
Nutri-Injected Technology regenerates the moisture balance of dry, porous, and damaged hair.
Keratin and Silsoft protects and repairs frizzy hair, leaving it smooth, strong, and manageable.
Purchase at special price Shampoo 10.1oz Conditioner 8.5oz Conditioning Spray 4.7oz $ 20 Save $19 1707KE04
Purchase at special price Shampoo 10.1oz Conditioner 8.5oz Protein Spray 6.8oz $ 20 Save $20.50 1707KE03
Purchase at special price Shampoo 10.1oz Conditioner 8.5oz Silkening Polish 1.7oz $ 20 Save $17.50 1707KE05
Stylist Favorite!
2-PHASE STOCK UP
Purchase (3) Keratin Smooth 2-Phase Spray 6.8oz Receive FREE (1) Keratin Smooth 2-Phase Spray 6.8oz $ 39 Save $13 1707KE06
COMPLETE CARE BAG
Purchase at special price Absolute Volume-Volume Mousse 6.7oz Satin Oil-Oil Milk 4.7oz Vital Nutrition Porosity Filler .85oz Vital Nutrition Thermal Cream 4.7oz Cosmetic Bag $ 40 Save $40 1707KE08
PERFECT FOR THE BEACH!
SUN SHIELD
Purchase at special price Sun Shield Shampoo 10.1oz Sun Shield Conditioner 8.5oz Receive FREE Keune Beach Blanket/Cover-Up $ 22.50 Save $22.50 1707KE07
www.SalonServiceGroup.com ORDER ONLINE
12
U LT I M AT E B LO N D E
Lift ULTIMATE POWER BLONDE LIFTING POWDER 17.6oz
$
27.50
KUBLEACH
BLONDE SPRAY 10.1oz
$
12
KNBS10
• Lightens up to 8 levels
• Neutralize unwanted brassiness
• Extreme blonde results
• Leave-in for stronger results or rinse-out
• Improved fragrance • Formulated with silk & wheat protein • Low ammonia
your best blonde
Give clients the VIP lightening treatment by using Ultimate Blonde. Lift, neutralize, and tone hair to achieve their perfect shade. Ask your Salon Consultant about Care Rx cards to give clients a customized prescription to healthy hair between salon visits!
13
Neutralize NEUTRALIZING
ORDER BY PHONE 1.800.933.5733
• Perfect for use after lifting and before applying Semi Color
Tone ULTIMATE BLONDE SEMI SHADES 2.1oz
$
7.75ea.
PEARL & MAHOGANY Semi 9.25 KS925 PEARL & VIOLET Semi 9.27 KS927 GOLD & ASH Semi 9.31 KS931
Purchase (4) Semi 9.25 Pearl & Mahogany 2.1oz (4) Semi 9.27 Pearl & Violet 2.1oz (4) Semi 9.31 Gold & Ash 2.1oz Receive FREE (1) Ultimate Power Blonde Lifting Powder 17.6oz (1) Neutralizing Blonde Spray 10.1oz (1) Ultimate Blonde Swatch Card $ 93 Save $39.50 1707KE09
S U N S H I N E , S A LT WAT E R & S U M M E R H E AT can do a number on hair—and Hotheads Hair Extensions are no exception!
# S om e L ike I tH OT h e a d s but still want to stay cool. Show clients how to create a few stylish summer looks with their Hotheads Hair Extensions to help them beat the heat!
The fear of damaging extensions and concerns of extra upkeep may deter clients from getting hair extensions during hot summer months. submission by:
NICOLE BRASHEARS
Put client’s minds at ease by sharing these simple, summer-specific extension maintenance tips:
stylist at: THE SALON Kansas City, MO
BEFORE SWIMMING
BEFORE SUNNING
BEFORE S W E AT I N G
Hair can absorb harmful elements like chlorine and minerals. Create a barrier by applying a leave-in conditioner prior to swimming—but avoid the tape tabs!
Exposing extensions to sunscreen may cause discoloration. Use lotion instead of spray and tie hair out of the way before applying!
Hair tangles when sweat builds up. Wear hair up when exercising or relaxing in the sauna and gently brush before and after physical activity.
18-20" Dimensional blonde created by sandwiching one pack of #613 over one pack of #25
Download a printable PDF of these summer-specific extension tips for clients! SEE ALL CLIENT EXTENSION CARE TIPS
BEFORE
SUMMER VOWS W I T H H A I R T H AT W O W S Give your clients the jaw-dropping wedding day hair they’ve always wanted—regardless of their starting style. Create the perfect canvas with Hotheads Hair Extensions and construct your updo masterpiece! Add big volume for their big day, or complement their curls with extra length.
submission by:
M O L LY C O L L I N S
owner of: CURL UP & DYE AT MOLLY’S Gainesville, MO 14-16" Natural blend created by sandwiching one pack of #613 and two packs of #23
BEFORE
www.SalonServiceGroup.com ORDER ONLINE
14
now able available now avail H HA AN ND D CC RR EE A AM M
2.5oz - $24 SUGGESTED RETAIL
SIGNATURE HAND CREAMMOROCCANOIL SCENT FLEUR DE ROSE HAND CREAM $ 2.5oz 12 MORSPAHC2-R FRAGRANCE ORIGINALE $
D E LI C AT E LY F R A G R A N C E D W I T H T H E S I G N AT U R E M O R O C C A N OI L SCE N T
S O PHI S T I CAT E D ARO MA
HAND CREAM I N S PI RE D BY F RE S H ROSES FRAGRANCE ORIGINALE $ 2.5ozHAND 12 CREAM MORSPAHCM2 $ FLEUR DE ROSE 4.2oz 16 MORSPAHCM4
R E TA I L A R G A N
F O R TFOR H E I RTHEIR H A IHAIR R A NAND D H HANDS ANDS
WHEN YOU PURCHASE 4.2oz MOROCCANOIL TREATMENT
$
24 Save 12 $
1707MOR01
Our journey started with a pivotal moment of inspiration when Moroccanoil Co-founder Carmen Tal saw an opportunity to revolutionize the beauty industry through oil-infused hair care. Realizing how a single spark of inspiration had the power to touch our hearts and move us to action, the Moroccanoil INSPIRED BY WOMEN™ project was born.
FOLLOW THE JOURNEYS OF THESE WORLD-CHANGING WOMEN
AT MOROCCANOIL.COM/INSPIRED-BY-WOMEN
“Inspiration is about feeling empowered. If we can empower people, the sky is the limit.” — C A R M E N TA L MOROCCANOIL CO-FOUNDER
*Moroccanoil not available in WI & MN
4 15
ORDER BY PHONE 1.800.933.5733
16 12 16
4.2oz $ MORSPAHC4-R 2.5oz MORSPAHCM2 2.5oz - $24$SUGGESTED RETAIL 4.2oz MORSPAHCM4 4.2oz - $32 SUGGESTED RETAIL
RETAIL ARGAN
SOFTEN SHINEDUO DUO SOFT &&SHINE
4.2oz - $32 SUGGESTED RETAIL
S O P H I S T I C AT E D A R O M A WITH THE I N S PDELICATELY I R E D B Y F R E SFRAGRANCED H ROSES
A AB BS OS OR RB BS SQ QU UI CI KC LKYL Y• •A DA DD DS SS MS MO OO OT HT HN NE SE SS S• •W WE IEGI GH HT LT EL SE SS SF OF RO MR MU LUAL A
IN ONE CONVENIENT BOX SET Offer hand massages at the shampoo bowl to reinforce your commitment to your clients’ Uptatur minctur secati salon experience, meanwhile cus maionsequos nistibus demonstrating the hydrating experemporit ra of velibus and softening benefits argan ratet landici oil. Once back in theiscietur, chair, use omniatreatment sit arionecon teniet, Moroccanoil hair so idignis iminvel et results. they can feel and see ilthe dolutem peruptium, simint libus aut magnam as nimolut liquatem quatem. Once you’ve SOFTEN SKIN Purchase Hicimetur, nestionecestAND Purchase piqued their INFUSE SHINE Moroccanoil Treatment 4.2oz interest, mention Moroccanoil Treatment 4.2oz free this duo and have hand cream Receive FREE Receive FREE it on display in your Hand Cream Fragrance Hand Cream Fragrance Originale 2.5oz retail area with this Originale 2.5oz $ FREE EASEL! 24 Save $12 1701MOR01 1707MOR01M
|
$
12 16
2.5oz MORSPAHC2-R 2.5oz - $24 SUGGESTED RETAIL 4.2oz - $32$SUGGESTED RETAIL 4.2oz MORSPAHC4-R
S U B T LY S C E N T E D W I T H O R A N G E B LO S S O M E S S E N C E SOFTEN SKIN AND
INFUSE SHINE free hand cream WHEN YOU PURCHASE 4.2oz MOROCCANOIL TREATMENT
S U BTCREAM LY S CE N T E D W I T H HAND O RAND'ORANGER G E BL O S S O M E S SENCE FLEUR 2.5oz
$
12
MORSPAHC2-O
HAND CREAM $ 4.2ozFLEUR 16 D'ORANGER MORSPAHC4-O
12 16
2.5oz - $24$SUGGESTED RETAIL 2.5oz MORSPAHC2-O 4.2oz - $32$SUGGESTED RETAIL 4.2oz MORSPAHC4-O
H A I R S P R AY S T O C K U P BU Y 5 G ET 1 F R E E $
60 Save $12
*no mix and match
limited release
R E TA I L L I T E R S
(6) Luminous Hairspray Medium 10oz 1707MOR02
(6) Luminous Hairspray Strong 10oz 1707MOR03
(6) Luminous Hairspray Extra Strong 10oz 1707MOR04
SALON SERVICE GROUP EXCLUSIVE DRY + LUMINOUS
Purchase Ceramic Hair Dryer Receive FREE Luminous Hairspray Medium 10oz* $ 110 Save $12 1707MOR07 *Free product labeled for backbar only
SMOOTH + LUMINOUS Purchase Ceramic Styling Iron Receive FREE Luminous Hairspray Medium 10oz* $ 96 Save $12 1707MOR08 *Free product labeled for backbar only
CONVERT YOUR CLIENTS
WITH FREE MOROCCANOIL TREATMENT SAMPLES
FOR A LIMITED TIME, offer your clients their favorite Moroccanoil shampoos and conditioners in retail liter size at 10% OFF REGULAR PRICE
Moisture Repair Shampoo 33.8oz $ 28.80 Save $3.20 MOMS33 Moisture Repair Conditioner 33.8oz $ 30.15 Save $3.35 MOMC33 Extra Volume Shampoo 33.8oz $ 28.35 Save $3.15 MOVS33
USE SAMPLES AS A FREE ADD-ON TO SHOWCASE THE BENEFITS OF THE MOROCCANOIL TREATMENT
Extra Volume Conditioner 33.8oz $ 29.70 Save $3.30 MOVC33
CURL LITER DUO
Purchase at special price (1) Curl Enhancing Shampoo 33.8oz (1) Curl Enhancing Conditioner 33.8oz (4) Moroccanoil Treatment .34oz $ 50 Save $30.50 1707MOR05
Hydrating Shampoo 33.8oz $ 27.45 Save $3.05 MOHYS33
CURL RETAIL SET
Smoothing Shampoo 33.8oz $ 32.85 Save $3.65 MOSMS33
Purchase at special price (1) Curl Enhancing Shampoo 8.5oz (1) Curl Enhancing Conditioner 8.5oz (1) Curl Cleansing Conditioner 8.1oz (1) Ceramic Round Brush 13/4" (4) Moroccanoil Treatment .34oz $ 44 Save $19.50 1707MOR06
Hydrating Conditioner 33.8oz $ 28.80 Save $3.20 MOHYC33
Smoothing Conditioner 33.8oz $ 35.10 Save $3.90 MOSMC33 Clarifying Shampoo 33.8oz $ 30.60 Save $3.40 MOCLS33
www.SalonServiceGroup.com ORDER ONLINE
16
#WokeUpLikeThis TIME MATTERS. Make #WokeUpLikeThis a reality for your clients with this same-day smoothing treatment, suited for all hair textures. Start the conversation with this FREE easel!
#WokeUpLikeThis ASK ME HOW.
#WokeUpLikeThis ASK ME HOW.
1707KX06M
Learn About
PERSONALIZED BLOW OUT!
Grow
YOUR BUSINESS with
Personalized Blow Out
20
APPLICATIONS PER 33.8oz BOTTLE
$300 AVERAGE SERVICE PRICE =
$6,000
TREATMENT REVENUE
17
$
33.8oz DUO
Purchase Personalized Blow Out 33.8oz Receive FREE PicturePerfect Hair 33.8oz $ 350 Save $100 1707KX06
ORDER BY PHONE 1.800.933.5733
16oz DUO
Purchase Personalized Blow Out 16oz Receive FREE PicturePerfect Hair 16oz $ 200 Save $55 1707KX07
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STRAWBERRIES & CHAMPAGNE BLOWOUT
Purchase (12) KeraHold Crème Color Tubes 3.5oz (your choice) (4) KeraBrilliance Demi-Glaze Bottles 2oz (your choice) Receive FREE (1) Express Blow Out 4oz (1) KeraHold 20vol Developer 32oz (1) Demi-Glaze Activator 32oz (1) Lifestyle Guide $ 117.88 Save $67.98 1707KX05
SMOOTH SOIRÉE
SPEEDY SMOOTH OCCASION
Purchase Express Blow Out 33.8oz Receive FREE Infusion Keratin Replenisher 2.5oz Intense Rx Keratin Repair Serum 1oz Black Shark Clip 6pk Lifestyle Guide $ 315 Save $42 1707KX01
Purchase Express Blow Out 12oz Receive FREE Clarifying Shampoo 12oz $ 130 Save $12.50 1707KX02
BUY 5 GET 1 FREE
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(6) Infusion Keratin Replenisher 4oz $ 100 Save $20 1707KX03
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(6) Intense Rx Keratin Repair Serum 1oz $ 110 Save $22 1707KX04
19.84 Save $4.96 It’s a Blonde Thing Keratin Lightener 1lb
pro essentials
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15.60 Save $3.90 Keratin Care Shampoo 33.8oz
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KXCARES33
KXBS33
Keratin Care Conditioner 33.8oz
Blondeshell Conditioner 33.8oz
Keratin Color Care Shampoo 33.8oz
Timeless Color Shampoo 33.8oz
Keratin Color Care Conditioner 33.8oz
Timeless Color Conditioner 33.8oz
KXCAREC33 KXCCS33
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17.60 Save $4.40 Blondeshell Shampoo 33.8oz KXBC33 KXTS33
KXTC33
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18
ummer S
BLONDE CREATE THE PERFECT SUMMER BLONDE,
AT A 20% DISCOUNT!
PERFECT BLEACHING AN INNOVATIVE SYSTEM THAT WORKS ON THE WELLBEING OF THE SCALP, PERFORMANCE OF THE PRODUCT ON THE STRENGTH OF THE HAIR AND ON THE DURING COLOR, BLEACH AND TEXTURE SERVICES. THE HAIR SUPPORTERS THE SKIN AND THE HAIR FIBER BEFORE, TAKES CARE OF DURING AND AFTER TECHNICAL SERVICES. IT DOES NOT ALTER ABILITY OR THE COLOR RESULT, THE LIGHTENING NOR DOES IT CHANGE THE METHOD OF ACTIVATOR AND SAME DILUTION OF USE FOR THE PRODUCT (SAME RATIO). 100% PROFESSIONAL AMOUNT - MADE IN ITALY
PURE PERMANENT
TION PERFEC
COLORS REFERENCE
SCALP
FOR THE EVOLUTION
OF THE COLOR
LO - AMARELO MARIL W- A LLO - YE LLO GIA
VER DE
.3
Natural Level
VERDE – G REEN – VE RDE –
ZUL L –A AZU
– UE BL
U– BL
VIOLA – VIOLET –VIOLETA – V IOLET A
Series: Naturals with cool shades. To be used mixed Matte (.7). Pure Violets (.22);
(.1); Nacré (.01); ASH
Pre-pigmentation
series specifically
Blue-Black (.11);
Sand (.13; Irisé
Bleaching 30/40 20/30 10/20 10/20 10 10
TECHNOLOGY
Bleaching 30/40 20/30 10/20 10/20 10
BIOMIMETIC QUATERNIZED KERATIN. A TRUE REVOLUTION IN RECONSTRUCTING. IT PERFECTLY REPLICATES THE AMINO ACID SEQUENCE NATURALLY FOUND IN HEALTHY HAIR, ACTING IN A TARGETED WAY ON DETERIORATED AREAS, FOR MAXIMUM STRENGTH EVEN AFTER THE TECHNICAL SERVICES.
Bleaching 30/40 20/30 10/20 10/20
FOR CLIENTS WITH A SENSITIVE SCALP OR FOR WHOEVER MAY FEEL
book See your technical
for more
or go to our website
usa.alfaparf.com information at
HIGHLY REFRESHING MINT ESSENTIAL HIGHLY REFRESHING OIL, AND MINTTHAT ESSENTIAL LACTIC ACID RESTOREOIL, AND LACTIC ACID THE NORMAL THAT PH LEVEL RESTORE AND THE THE CORRECT BALANCE pH NORMAL OF LEVEL THE FIBER, AND SEALING THE CORRECT THE CUTICLE OFFERING BALANCE NOURISHMENT OF THE FIBER, SEALING THE AND SHINE WHILE CUTICLE WITH AND RESTORING GIVING GLOSS SHINE BIOMIMETIC QUATERNIZEDAND BIOMIMETIC KERATIN. QUATERNIZED KERATIN.
SUGGESTED ON DRY TO DAMAGED HAIR DURING: - BLEACH SERVICES - COLOR SERVICES - TEXTURE SERVICES
DISCOMFORT/ ITCHING DURING IN-SALON TECHNICAL SERVICES.
ON THE SCALP: APPLY THE VIAL DIRECTLY ONTO THE SCALP 5 MINUTES BEFORE PROCEEDING WITH ANY TECHNICAL SERVICE (COLOR, BLEACH OR TEXTURE).
SUGGESTED AFTER ANY TECHNICAL SERVICE TO RESTORE THE PH LEVEL AND TO PROLONG THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
IN COLOR/BLEACH SERVICES: MIX THE COLOR/BLEACHING POWDER WITH THE CORRESPONDING AMOUNT OF ACTIVATOR. ADD .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 1 Oz (30 g) OF COLOR/BLEACHING POWDER USED AND MIX TOGETHER UNTIL BLENDED.
IN THE MIXTURE: DURING THE TECHNICAL SERVICE MIX 1 VIAL WITH 2 Oz (60 g.) COLOR/BLEACHING POWDER + THE CORRESPONDING AMOUNT OF ACTIVATOR, THEN PROCEED WITH THE USUAL APPLICATION.
IN ALL SERVICES: APPLY ONTO THE SCALP USING THE SPECIAL NOZZLE, WORKING SECTION BY SECTION. MASSAGE AND DISTRIBUTE THE PRODUCT FROM ROOTS TO ENDS WITH A COMB. LEAVE TO WORK FOR 3-5 MINUTES. RINSE THOROUGHLY AND PROCEED WITH STYLING.
IN A COLOR SERVICE, ADD BOND REBUILDER ONLY IN THE COLORING MIXTURE FOR THE LENGTHS AND ENDS. IN TEXTURE SERVICES: MIX .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 2 Oz (60 ml.) OF LISSE DESIGN SMOOTHING FLUID/HYDRATEXTURE MOVEMENT. ALONE: FOR A RECONSTRUCTION SERVICE, APPLY BOND REBUILDER ON WASHED AND TOWEL DRIED HAIR, APPLY UNDER A HEAT SOURCE FOR 10 MINUTES. RINSE THOROUGHLY.
& TONING 3 - 5 minutes ends the last the lengths and without natural ends: to regrowth onto formula - use 1 part color lengths and Formula for the color applied shade in remix fashion to 1 level - work • Fading up series is used, time. If natural the lengths and of processing ratio. Apply to 10 vol Oxid’o minutes. with a 1:2 mixing series + 2 parts 2 levels, process up to 10 & 10 vol. Oxid’o 1 to • If fading is levels, mix color more than 2 • If fading is processing time. a guide. 10 minutes of 15 minutes as ends the last is visual - use ratio. Toner timing Toning: with a 1:2 mixing 10 vol Oxid’o result. Mix color and the objective you achieve Process until
Platinum: 50-55 minutes
250 ml (8.45 Fl.Oz.) - 17 APPLICATIONS
AN INCREDIBLE FLUID WITH DOUBLE INCREDIBLE FLUID THAT HELPS ACTION: TO REESTABLISH - RESTORES THE PHTHE NORMAL LEVEL OF THEpH SCALP OF THE THAT SCALP,DURING IS ALTERED AND RESTORE THE TECHNICAL CORRECT BALANCE OF THE FIBER. SERVICES. - RESTORES THE HAIR FIBER WHILE SEALING PARABEN-FREE. THE CUTICLE AND PROLONGS THE IN-SALON TECHNICAL SERVICE RESULT.
PARABEN-FREE
PARABEN-FREE
A BLEND OF SOOTHING ACTIVE
INGREDIENTS THAT PROVIDES RELIEF AND ALLEVIATES SENSATIONS OF DISCOMFORT AND STINGING.
COLOR REFRESHING
TIME
EOC Cube: 35 minutes
(855-276-4247).
*Results withwith livesensitive *tested test done onverified 100 people skin. on 100 people with sensitive scalps in comparison with the same technical service performed without Scalp Protector.
Level 10
Level 9
Bleaching 30/40 20/30 10/20 10/20 10
FRAGRANCE-FREE FRAGRANCE – FREE & & PARABEN – FREE PARABEN-FREE.
DESCRIPTION
RECOMENDED USE
SERIES 15-20 of colored) in tone from 1 to 6, natural to the desired base (color level volume according Contrasti medium dark Use developer on a dark or ratio: 1:1 1/2. Color contrasts bleaching. Mixing minutes, without bleachblonde without intensity. natural and glossy 5). Mixing ratio: 1:2 (1 and obtain extra-light, brown (level Platinum mixed with OSP) a base no darker than light the Platinum Series with shades to 5 levels (if Do not mix be applied to to lighten up series should ml of 40 vol Oxid’o). ing. The Platinum + 2 oz. / 60 ratios. Platinum Series to the difference in mixing oz. / 30 g of Series due other than Platinum
SUPPORT 855-APM-HAIR
Bleaching 30/40 20/30 10/20 10/20 10 10
300 ml (10.14 Fl.Oz.) - 30 APPLICATIONS
AN EXTRAORDINARY CREAM THAT REBUILDS HEALTHY HAIR AS WELL AS PROTECTS THE HAIR FIBER DURING TECHNICAL SERVICES. RE-ATTACHES and RE-BUILDS THE BONDS WHILE PROTECTING AND PREVENTING DAMAGES DURING ANY IN-SALON TECHNICAL SERVICE. IMPROVES THE OVERALL INTEGRITY OF THE HAIR, INCREASES HAIR STRENGTH AND ELASTICITY WHILE PROLONGING THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
TO PROVIDE AND SOOTHING*ACTION. SCALP PROTECTION DURING TECHNICAL SERVICES.
50% Base Tone 30% Primary Tone 20% Secondary
.62
Level 8
A FLUID WITH A SOOTHING* AND SERUM WITH ACTION PROTECTING A PROTECTIVE ON THE SCALP
Approximately
.53
of the with the exception by up to ability the Color shades, (OOOSSS) all Evolution of it increases lightening Oxid’o). be mixed with Lifting Reinforcer of the Color, + 3 oz. 90 ml OOOSSS can with Evolution / 30 g (OOOSSS) Lifting Reinforcer in equal parts shade + 1 oz. When mixed (1 oz. / 30 g fashion Platinum series. series mixing ratio: 1:1 of the Platinum one level. Maximum with the exception of the Color shades Red Booster with all Evolution can be mixed Red Booster red tone value. red desired: / 90 ml Oxid’o. intensity to the the intensity of according to to give greater Booster + 3 oz. can be varied, / 7 1/2 g Red ml Oxid’o. The mixing ratio oz. / 50 g color + 1/4 oz. + 3 oz. / 90 3/4 g Red Booster + 1 oz. / 30 • Minimum 1 Oxid’o. oz. / 30 g color 3 oz. / 90 ml • Maximum 1 45 g color + + 1 1/2 oz. / oz. / 90 ml Oxid’o. / 90 ml Oxid'o. Correctors oz. / 15 g Corrector+ 1 oz. / 30 g color + 3 + 3 oz intensity: 1/2 2 oz / 60 g color 3 oz. / 90 ml Oxid’o. / 30 g Corrector • For minimum inch / 5 cm + intensity: 1 oz. g color + 410 1 ribbon • For maximum 1 1/2 oz. / 45 and yellow casts. minimum intensity: 1/2 oz. / 15 g 410 + • 410 Graphite: to counter orange 410 Graphite in lighter maximum intensity: another. BLUE: used of using tones (when with one grey tonal value can be mixed red and orange increasing the for reducing The correctors recommended), Violets, Mahogany HOW the Pure ideal grey tone TO USE mixing ratio is violet tone of GRAPHITE: the the minimum to enhance the warm tones, VIOLET: used shades to mute series. and Violet the Ash, Nacré lightening power and Reds Series. shades to boost (OSP) Platinum series Lifting Reinforcer can be mixed with all 40 vol Oxid’o). Super High Reinforcer OSP 4 oz. / 120 ml / 30 g OSP + Super High Lifting Shade + 1 oz. / 30 g Platinum up to 5 levels. ratio 1:1 (1 oz. Maximum mixing
THE SPECIAL
TECHNICAL
.52
SPECIAL SHADES
(.21);
(.35); Beige (.31; Tropical Glacés (.32); (.65). (.3); Marrons (.6; .661); Reds Series: Golden Natural Warm (.53); Pure Reds with warm shades. To be used mixed (.45); Mahogany (.5); Chocolate for resistant hair. Bronze Copper (.4); result is desired intense color when a more Natural Intensive with warm or cool shades To be used mixed Grey Hair: desired color. (90ml) 10v-20v-30v-40vl Regrowth on shade + 1 part Shade+ 3oz Formula for grey: 1 part natural shade + 1oz (30g) Fashion hair characteristics. • 50% - 100% g) Natural each individual depends on Mixing ratio: 1oz(30 product quantity In a color mixture,
PROCESSING
12 VIALS of 13 ml (0.44 Fl.Oz.) each
.35
10 10 Oxid’o) 10 ml of 40 vol + 2 oz. / 60 Pre-pigmentation oz. / 30 g Platinum ratio 1:2 (1 Platinum mixing
Pre-pigmentation
the target
intended for
JU ACA
Pre-pigmentation
use the natural
A– OB CA
tone and intensity,
Y– AN
Bleaching 30/40 20/30 10/20 10/20 10 10 10
30/40 20/30 10/20 10/20 10 10 10
20/30 10/20 10/20 10 10 10
10/20 10/20 10 10 10 Pre-pigmentation
GREY COVERAGE
results for desired
.45
.65
Level 7
Level 6
ml of Oxid’o) + 3 oz. / 90 of the Color / 60 g of Evolution 1:1.5 (2 oz. Mixing ratio
To get optimal fashion shade.
.43
MA HO G
Level 3
Level 2
Level 1
Level
Level 5
Level 4
.34
MO GA NO –
Desired Color
DEVELOPER
10/20 1 10 2 10 3 10 4 Pre-pigmentation 5 6 7 8 9 10
CUSTOMIZED
.66
.5
PRODUCT
.32
ROJO – VERMELHO
VOLUME OF
.31
.6
.0 2
.2 .2 2
TO BE USED DIRECTLY ON THE SCALP AND THROUGHOUT LENGTHS AND ENDS
SCALP & FIBER RESTORER
.23
– RED – ROSSO
SELECTING
–L A
.4 4 .0 4
NATURAL
.0 1 .1 .1 1
Tone value primary: golden
AFTER
TO BE USED IN THE MIXTURE
BOND REBUILDER
.21
.4
.0 3
Tone value secondary: violet
7.32
Color level: medium blonde
no primary when there is The 0 is used one. a secondary tone but only
SCALP&FIBER
DURING
TO BE USED DIRECTLY ON THE SCALP OR IN THE MIXTURE
SCALP PROTECTOR
.13 NA RA NJ A
.7
Example: Tonal Values base) 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange (red-violet base) 5 Mahogany 6 Red (red base) base) 7 Matte (green
Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde
ARANC IO – COP PER –
A NJ RA
a shade level. How to read indicates its color of the shade tonal value. • The first number the 30% primary number indicates tonal value. • The second 20% secondary an indicates the the shade has are the same, • The third number and third numbers • When the second “ ”. intense value
FIBER
BEFORE
SERIES
.12 SYSTEM
THE NUMBERING
COLOR PP016181 PAPER
SWATCH CHART
Revolution
THREE TUBES FREE WHEN YOU PURCHASE ONE SUPERMECHES BLEACH
PERFECT BLONDING
1707AP04
AN INNOVATIVE SYSTEM THAT WORKS ON THE WELLBEING OF THE SCALP, PERFORMANCE OF THE PRODUCT ON THE STRENGTH OF THE HAIR AND ON THE DURING COLOR, BLEACH AND TEXTURE SERVICES. THE HAIR SUPPORTERS THE SKIN AND THE HAIR FIBER BEFORE, TAKES CARE OF DURING AND AFTER TECHNICAL SERVICES. IT DOES NOT ALTER ABILITY OR THE COLOR RESULT, THE LIGHTENING NOR DOES IT CHANGE THE METHOD OF ACTIVATOR AND SAME DILUTION OF USE FOR THE PRODUCT (SAME RATIO). 100% PROFESSIONAL AMOUNT - MADE IN ITALY
CHOOSE ONE
PURE PERMANENT
TION PERFEC
COLORS REFERENCE SYSTEM
LO - AMARELO MARIL W- A LLO - YE LLO GIA
Natural Level
VER DE
VERDE – G REEN – VE RDE –
ZUL L –A AZU
– UE BL
U– BL
VIOLA – VIOLET –VIOLETA – V IOLET A
10/20 1 10 2 10 3 10 4 Pre-pigmentation 5 6 7 8 9 10
Pre-pigmentation
Pre-pigmentation
Level
Pre-pigmentation
Bleaching 30/40 20/30 10/20 10/20 10 10 10
To get optimal fashion shade.
GREY COVERAGE
results for desired
tone and intensity,
Series: Naturals with cool shades. To be used mixed Matte (.7). Pure Violets (.22);
use the natural
Nacré (.01); ASH
series specifically
(.1); Blue-Black
SERIES 15-20 of colored) in tone from 1 to 6, natural to the desired base (color level volume according Contrasti medium dark Use developer on a dark or ratio: 1:1 1/2. Color contrasts bleaching. Mixing minutes, without bleachblonde without intensity. natural and glossy 5). Mixing ratio: 1:2 (1 and obtain extra-light, brown (level Platinum mixed with OSP) a base no darker than light the Platinum Series with shades to 5 levels (if Do not mix be applied to to lighten up series should ml of 40 vol Oxid’o). ing. The Platinum + 2 oz. / 60 ratios. Platinum Series to the difference in mixing oz. / 30 g of Series due other than Platinum
No Ammonia Fast Cream EQSMNA
Platinum: 50-55 minutes
TECHNICAL
SUPPORT 855-APM-HAIR
(855-276-4247).
*Results withwith livesensitive *tested test done onverified 100 people skin. on 100 people with sensitive scalps in comparison with the same technical service performed without Scalp Protector.
book See your technical
or go to our website
A BLEND OF SOOTHING ACTIVE
BIOMIMETIC QUATERNIZED KERATIN. A TRUE REVOLUTION IN RECONSTRUCTING. IT PERFECTLY REPLICATES THE AMINO ACID SEQUENCE NATURALLY FOUND IN HEALTHY HAIR, ACTING IN A TARGETED WAY ON DETERIORATED AREAS, FOR MAXIMUM STRENGTH EVEN AFTER THE TECHNICAL SERVICES.
INGREDIENTS THAT PROVIDES RELIEF AND ALLEVIATES SENSATIONS OF DISCOMFORT AND STINGING.
TECHNOLOGY Bleaching 30/40 20/30 10/20 10/20
FOR CLIENTS WITH A SENSITIVE SCALP OR FOR WHOEVER MAY FEEL
PARABEN-FREE
at usa.alfaparf.com
PP016181 PAPER
HIGHLY REFRESHING MINT ESSENTIAL HIGHLY REFRESHING OIL, AND MINTTHAT ESSENTIAL LACTIC ACID RESTOREOIL, AND LACTIC ACID THE NORMAL THAT PH LEVEL RESTORE AND THE THE CORRECT BALANCE pH NORMAL OF LEVEL THE FIBER, AND SEALING THE CORRECT THE CUTICLE OFFERING BALANCE NOURISHMENT OF THE FIBER, SEALING THE AND SHINE WHILE CUTICLE WITH AND RESTORING GIVING GLOSS SHINE BIOMIMETIC QUATERNIZEDAND BIOMIMETIC KERATIN. QUATERNIZED KERATIN.
SUGGESTED ON DRY TO DAMAGED HAIR DURING: - BLEACH SERVICES - COLOR SERVICES - TEXTURE SERVICES
DISCOMFORT/ ITCHING DURING IN-SALON TECHNICAL SERVICES.
ON THE SCALP: APPLY THE VIAL DIRECTLY ONTO THE SCALP 5 MINUTES BEFORE PROCEEDING WITH ANY TECHNICAL SERVICE (COLOR, BLEACH OR TEXTURE).
IN COLOR/BLEACH SERVICES:
SUGGESTED AFTER ANY TECHNICAL SERVICE TO RESTORE THE PH LEVEL AND TO PROLONG THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
MIX THE COLOR/BLEACHING POWDER WITH THE CORRESPONDING AMOUNT OF ACTIVATOR. ADD .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 1 Oz (30 g) OF COLOR/BLEACHING POWDER USED AND MIX TOGETHER UNTIL BLENDED.
IN THE MIXTURE: DURING THE TECHNICAL SERVICE MIX 1 VIAL WITH 2 Oz (60 g.) COLOR/BLEACHING POWDER + THE CORRESPONDING AMOUNT OF ACTIVATOR, THEN PROCEED WITH THE USUAL APPLICATION.
IN A COLOR SERVICE, ADD BOND REBUILDER ONLY IN THE COLORING MIXTURE FOR THE LENGTHS AND ENDS.
IN ALL SERVICES: APPLY ONTO THE SCALP USING THE SPECIAL NOZZLE, WORKING SECTION BY SECTION. MASSAGE AND DISTRIBUTE THE PRODUCT FROM ROOTS TO ENDS WITH A COMB. LEAVE TO WORK FOR 3-5 MINUTES. RINSE THOROUGHLY AND PROCEED WITH STYLING.
IN TEXTURE SERVICES: MIX .35 Oz (10 g/ml) OF BOND REBUILDER
(1 SYRINGE) FOR EVERY 2 Oz (60 ml.) OF LISSE DESIGN SMOOTHING FLUID/HYDRATEXTURE MOVEMENT. ALONE: FOR A RECONSTRUCTION SERVICE, APPLY BOND REBUILDER ON WASHED AND TOWEL DRIED HAIR, APPLY UNDER A HEAT SOURCE FOR 10 MINUTES. RINSE THOROUGHLY.
& TONING
for more information
250 ml (8.45 Fl.Oz.) - 17 APPLICATIONS
AN INCREDIBLE FLUID WITH DOUBLE INCREDIBLE FLUID THAT HELPS ACTION: TO REESTABLISH - RESTORES THE PHTHE NORMAL LEVEL OF THEpH SCALP OF THE THAT SCALP,DURING IS ALTERED AND RESTORE THE TECHNICAL CORRECT BALANCE OF THE FIBER. SERVICES. - RESTORES THE HAIR FIBER WHILE SEALING PARABEN-FREE. THE CUTICLE AND PROLONGS THE IN-SALON TECHNICAL SERVICE RESULT.
PARABEN-FREE
Level 10
Bleaching 30/40 20/30 10/20 10/20 10
3 - 5 minutes ends the last the lengths and without natural ends: to regrowth onto formula - use 1 part color lengths and Formula for the color applied shade in remix fashion to 1 level - work • Fading up series is used, time. If natural the lengths and of processing ratio. Apply to 10 vol Oxid’o minutes. with a 1:2 mixing series + 2 parts 2 levels, process up to 10 & 10 vol. Oxid’o 1 to • If fading is levels, mix color more than 2 • If fading is processing time. a guide. 10 minutes of 15 minutes as ends the last is visual - use ratio. Toner timing Toning: with a 1:2 mixing 10 vol Oxid’o result. Mix color and the objective you achieve Process until
COLOR REFRESHING
TIME
EOC Cube: 35 minutes
EQSMFC
Bleaching 30/40 20/30 10/20 10/20 10 10
FRAGRANCE-FREE FRAGRANCE – FREE & & PARABEN – FREE PARABEN-FREE.
DESCRIPTION
Level 9
Level 8
Bleaching 30/40 20/30 10/20 10/20 10 10 10
AN EXTRAORDINARY CREAM THAT REBUILDS HEALTHY HAIR AS WELL AS PROTECTS THE HAIR FIBER DURING TECHNICAL SERVICES. RE-ATTACHES and RE-BUILDS THE BONDS WHILE PROTECTING AND PREVENTING DAMAGES DURING ANY IN-SALON TECHNICAL SERVICE. IMPROVES THE OVERALL INTEGRITY OF THE HAIR, INCREASES HAIR STRENGTH AND ELASTICITY WHILE PROLONGING THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
TO PROVIDE AND SOOTHING*ACTION. SCALP PROTECTION DURING TECHNICAL SERVICES.
50% Base Tone 30% Primary Tone 20% Secondary
.62
300 ml (10.14 Fl.Oz.) - 30 APPLICATIONS
A FLUID WITH A SOOTHING* AND SERUM WITH ACTION PROTECTING A PROTECTIVE ON THE SCALP
Approximately
.53
RECOMENDED USE
THE SPECIAL
EQSMHL
.52
of the with the exception by up to ability the Color shades, (OOOSSS) all Evolution of it increases lightening Oxid’o). be mixed with Lifting Reinforcer of the Color, + 3 oz. 90 ml OOOSSS can with Evolution / 30 g (OOOSSS) Lifting Reinforcer in equal parts shade + 1 oz. When mixed (1 oz. / 30 g fashion Platinum series. series mixing ratio: 1:1 of the Platinum one level. Maximum with the exception of the Color shades Red Booster with all Evolution can be mixed Red Booster red tone value. red desired: / 90 ml Oxid’o. intensity to the the intensity of according to to give greater Booster + 3 oz. can be varied, / 7 1/2 g Red ml Oxid’o. The mixing ratio oz. / 50 g color + 1/4 oz. + 3 oz. / 90 3/4 g Red Booster + 1 oz. / 30 • Minimum 1 Oxid’o. oz. / 30 g color 3 oz. / 90 ml • Maximum 1 45 g color + + 1 1/2 oz. / oz. / 90 ml Oxid’o. / 90 ml Oxid'o. Correctors oz. / 15 g Corrector+ 1 oz. / 30 g color + 3 + 3 oz intensity: 1/2 2 oz / 60 g color 3 oz. / 90 ml Oxid’o. / 30 g Corrector • For minimum inch / 5 cm + intensity: 1 oz. g color + 410 1 ribbon • For maximum 1 1/2 oz. / 45 and yellow casts. minimum intensity: 1/2 oz. / 15 g 410 + • 410 Graphite: to counter orange 410 Graphite in lighter maximum intensity: another. BLUE: used of using tones (when with one grey tonal value can be mixed red and orange increasing the for reducing The correctors recommended), Violets, Mahogany HOW the Pure ideal grey tone TO USE mixing ratio is violet tone of GRAPHITE: the the minimum to enhance the warm tones, VIOLET: used shades to mute and Violet series. the Ash, Nacré lightening power and Reds Series. shades to boost (OSP) Platinum series Lifting Reinforcer can be mixed with all vol Oxid’o). 40 Super High ml Reinforcer OSP 4 oz. / 120 / 30 g OSP + Super High Lifting Shade + 1 oz. / 30 g Platinum up to 5 levels. ratio 1:1 (1 oz. Maximum mixing
Irisé (.21);
(.35); Beige (.31; Tropical Glacés (.32); (.65). (.3); Marrons (.6; .661); Reds Series: Golden Natural Warm (.53); Pure Reds with warm shades. To be used mixed (.45); Mahogany (.5); Chocolate for resistant hair. Bronze Copper (.4); result is desired intense color when a more Natural Intensive with warm or cool shades To be used mixed Grey Hair: desired color. (90ml) 10v-20v-30v-40vl Regrowth on shade + 1 part Shade+ 3oz Formula for grey: 1 part natural shade + 1oz (30g) Fashion hair characteristics. • 50% - 100% g) Natural each individual depends on Mixing ratio: 1oz(30 product quantity In a color mixture,
PROCESSING
12 VIALS of 13 ml (0.44 Fl.Oz.) each
.35
SPECIAL SHADES
the target
intended for
(.11); Sand (.13;
.45
Oxid’o) ml of 40 vol + 2 oz. / 60 Pre-pigmentation oz. / 30 g Platinum ratio 1:2 (1 Platinum mixing
Pre-pigmentation
ml of Oxid’o) + 3 oz. / 90 of the Color / 60 g of Evolution 1:1.5 (2 oz. Mixing ratio
CUSTOMIZED
.43
.65
Level 7
Level 6
Bleaching 30/40 20/30 10/20 10/20 10 10 10
30/40 20/30 10/20 10/20 10 10 10
20/30 10/20 10/20 10 10 10
10/20 10/20 10 10 10
Level 5
Level 4
Level 3
Level 2
SCALP & FIBER RESTORER
PRODUCT
.34
MA HO G
Desired Color
DEVELOPER
Level 1
BOND REBUILDER
TO BE USED DIRECTLY ON THE SCALP AND THROUGHOUT LENGTHS AND ENDS
.32
MO GA NO –
VOLUME OF
SCALP PROTECTOR
.31
.66
.5
AFTER
TO BE USED IN THE MIXTURE
.23
.6
.0 2
.2 .2 2
SCALP&FIBER
DURING
TO BE USED DIRECTLY ON THE SCALP OR IN THE MIXTURE
.21
–L A
.4 4 .0 4
NATURAL
.0 1 .1 .1 1
Tone value primary: golden
FIBER
BEFORE
SERIES
.13 NA RA NJ A
.4
.0 3
.7
Tone value secondary: violet
7.32
Color level: medium blonde
no primary when there is The 0 is used one. a secondary tone but only
ROJO – VERMELHO
SELECTING
ARANC IO – COP PER –
.3
– RED – ROSSO
Tonal Values base) 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange (red-violet base) 5 Mahogany 6 Red (red base) base) 7 Matte (green
A NJ RA
a shade level. How to read indicates its color of the shade tonal value. • The first number the 30% primary number indicates tonal value. • The second 20% secondary an indicates the the shade has are the same, • The third number and third numbers • When the second “ ”. intense value
JU ACA
THE NUMBERING
Example:
EQSM14
OF THE COLOR
.12
Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde
Supermeches+ High Lift
SCALP
FOR THE EVOLUTION
A– OB CA
24 Save $19.50
Y– AN
$
COLOR SWATCH
CHART
CHOOSE THREE FREE
ARPUR
Deep Red ARRED
Yellow
ARYELLOW
Clear
ARNMAGENTA
Electric Red ARNRED
Atomic Yellow ARNYELLOW
Dynamic Orange ARNORANGE
Pastel Violet ARPLAVENDER
Pastel Yellow ARPLEMONADE
Pastel Orange ARPORANGE
Pastel Grey ARPSILVER
ARCLEAR
19
ORDER BY PHONE 1.800.933.5733
SELECTING
VER DE
VERDE – G REEN – VE RDE –
NATURAL
Pre-pigmentation
20/30 10/20 10/20 10 10 10 Pre-pigmentation
ZUL L –A AZU
– UE BL
U– BL
30/40 20/30 10/20 10/20 10 10 10 Pre-pigmentation
Bleaching 30/40 20/30 10/20 10/20 10 10 10 Pre-pigmentation
ml of Oxid’o) + 3 oz. / 90 of the Color / 60 g of Evolution 1:1.5 (2 oz. Mixing ratio
CUSTOMIZED To get optimal fashion shade.
GREY COVERAGE
results for desired
tone and intensity,
Series: Naturals with cool shades. To be used mixed Matte (.7). Pure Violets (.22);
use the natural
Nacré (.01); ASH
series specifically
(.1); Blue-Black
intended for
(.11); Sand (.13;
the target
Irisé (.21);
(.35); Beige (.31; Tropical Glacés (.32); (.65). (.3); Marrons (.6; .661); Reds Series: Golden Natural Warm (.53); Pure Reds with warm shades. To be used mixed (.45); Mahogany (.5); Chocolate for resistant hair. Bronze Copper (.4); result is desired intense color when a more Natural Intensive with warm or cool shades To be used mixed Grey Hair: desired color. (90ml) 10v-20v-30v-40vl Regrowth on shade + 1 part Shade+ 3oz Formula for grey: 1 part natural shade + 1oz (30g) Fashion hair characteristics. • 50% - 100% g) Natural each individual depends on Mixing ratio: 1oz(30 product quantity In a color mixture,
SERIES
15-20 of colored) in tone from 1 to 6, natural to the desired base (color level volume according Contrasti medium dark Use developer on a dark or ratio: 1:1 1/2. Color contrasts bleaching. Mixing minutes, without bleachblonde without intensity. natural and glossy 5). Mixing ratio: 1:2 (1 and obtain extra-light, brown (level Platinum mixed with OSP) a base no darker than light the Platinum Series with shades to 5 levels (if Do not mix be applied to to lighten up series should ml of 40 vol Oxid’o). ing. The Platinum + 2 oz. / 60 ratios. Platinum Series to the difference in mixing oz. / 30 g of Series due other than Platinum
THE SPECIAL
PROCESSING
.5 .2 .2 2
TIME
EOC Cube: 35 minutes Platinum: 50-55 minutes
TECHNICAL
Level
Level 5
Level 4
Level 3
10/20 10/20 10 10 10
.66 .0 2
.1 .1 1
Tone value primary: golden
Desired Color
Level 2
Level 1 10/20 1 10 2 10 3 10 4 Pre-pigmentation 5 6 7 8 9 10
.31
.0 1
7.32
DEVELOPER
SUPPORT 855-APM-HAIR
(855-276-4247).
Level 7
Level 6 Bleaching 30/40 20/30 10/20 10/20 10 10 10
Bleaching 30/40 20/30 10/20 10/20 10 10 10
.32 .34 .43 .45
Bleaching 30/40 20/30 10/20 10/20 10 10
12 VIALS of 13 ml (0.44 Fl.Oz.) each
.35 .52 .53 .62 .65
Level 8
A FLUID WITH A SOOTHING* AND SERUM WITH ACTION PROTECTING A PROTECTIVE ON THE SCALP
Approximately
TO AND PROVIDE SOOTHING*ACTION. SCALP PROTECTION DURING TECHNICAL SERVICES.
50% Base Tone 30% Primary Tone 20% Secondary
Level 9
Bleaching 30/40 20/30 10/20 10/20 10
FRAGRANCE-FREE FRAGRANCE – FREE & & PARABEN – FREE PARABEN-FREE.
DESCRIPTION
*Results withwith livesensitive *tested test done onverified 100 people skin. on 100 people with sensitive scalps in comparison with the same technical service performed without Scalp Protector.
A BLEND OF SOOTHING ACTIVE
INGREDIENTS THAT PROVIDES RELIEF AND ALLEVIATES SENSATIONS OF DISCOMFORT AND STINGING.
TECHNOLOGY Bleaching 30/40 20/30 10/20 10/20
FOR CLIENTS WITH A SENSITIVE SCALP OR FOR WHOEVER MAY FEEL
RECOMENDED USE
of the with the exception by up to ability the Color shades, (OOOSSS) all Evolution of it increases lightening Oxid’o). be mixed with Lifting Reinforcer of the Color, + 3 oz. 90 ml OOOSSS can with Evolution / 30 g (OOOSSS) Lifting Reinforcer in equal parts shade + 1 oz. When mixed (1 oz. / 30 g fashion Platinum series. series mixing ratio: 1:1 of the Platinum one level. Maximum with the exception of the Color shades Red Booster with all Evolution can be mixed Red Booster red tone value. red desired: / 90 ml Oxid’o. intensity to the the intensity of according to to give greater Booster + 3 oz. can be varied, / 7 1/2 g Red ml Oxid’o. The mixing ratio oz. / 50 g color + 1/4 oz. + 3 oz. / 90 3/4 g Red Booster + 1 oz. / 30 • Minimum 1 Oxid’o. oz. / 30 g color 3 oz. / 90 ml • Maximum 1 45 g color + + 1 1/2 oz. / oz. / 90 ml Oxid’o. / 90 ml Oxid'o. Correctors oz. / 15 g Corrector+ 1 oz. / 30 g color + 3 + 3 oz intensity: 1/2 2 oz / 60 g color 3 oz. / 90 ml Oxid’o. / 30 g Corrector • For minimum inch / 5 cm + intensity: 1 oz. g color + 410 1 ribbon • For maximum 1 1/2 oz. / 45 and yellow casts. minimum intensity: 1/2 oz. / 15 g 410 + • 410 Graphite: to counter orange 410 Graphite in lighter maximum intensity: another. BLUE: used of using tones (when with one grey tonal value can be mixed red and orange increasing the Mahogany for reducing The correctors recommended), tone Violets, is grey HOW TO USE the Pure ideal mixing ratio violet tone of GRAPHITE: the the minimum to enhance the warm tones, VIOLET: used shades to mute and Violet series. the Ash, Nacré lightening power and Reds Series. shades to boost (OSP) Platinum series Lifting Reinforcer can be mixed with all 40 vol Oxid’o). Super High OSP oz. / 120 ml Reinforcer 4 + Lifting OSP g / 30 Super High Shade + 1 oz. / 30 g Platinum up to 5 levels. ratio 1:1 (1 oz. Maximum mixing
DISCOMFORT/ ITCHING DURING IN-SALON TECHNICAL SERVICES.
ON THE SCALP: APPLY THE VIAL DIRECTLY ONTO THE SCALP 5 MINUTES BEFORE PROCEEDING WITH ANY TECHNICAL SERVICE (COLOR, BLEACH OR TEXTURE). IN THE MIXTURE: DURING THE TECHNICAL SERVICE MIX 1 VIAL WITH 2 Oz (60 g.) COLOR/BLEACHING POWDER + THE CORRESPONDING AMOUNT OF ACTIVATOR, THEN PROCEED WITH THE USUAL APPLICATION.
at usa.alfaparf.com
PP016181 PAPER
BIOMIMETIC QUATERNIZED KERATIN. A TRUE REVOLUTION IN RECONSTRUCTING. IT PERFECTLY REPLICATES THE AMINO ACID SEQUENCE NATURALLY FOUND IN HEALTHY HAIR, ACTING IN A TARGETED WAY ON DETERIORATED AREAS, FOR MAXIMUM STRENGTH EVEN AFTER THE TECHNICAL SERVICES.
SUGGESTED ON DRY TO DAMAGED HAIR DURING: - BLEACH SERVICES - COLOR SERVICES - TEXTURE SERVICES
IN COLOR/BLEACH SERVICES:
MIX THE COLOR/BLEACHING POWDER WITH THE CORRESPONDING AMOUNT OF ACTIVATOR. ADD .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 1 Oz (30 g) OF COLOR/BLEACHING POWDER USED AND MIX TOGETHER UNTIL BLENDED. IN A COLOR SERVICE, ADD BOND REBUILDER ONLY IN THE COLORING MIXTURE FOR THE LENGTHS AND ENDS. IN TEXTURE SERVICES:
MIX .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 2 Oz (60 ml.) OF LISSE DESIGN SMOOTHING FLUID/HYDRATEXTURE MOVEMENT. ALONE: FOR A RECONSTRUCTION SERVICE, APPLY BOND REBUILDER ON WASHED AND TOWEL DRIED HAIR, APPLY UNDER A HEAT SOURCE FOR 10 MINUTES. RINSE THOROUGHLY.
& TONING 3 - 5 minutes ends the last the lengths and without natural ends: to regrowth onto formula - use 1 part color lengths and Formula for the color applied shade in remix fashion to 1 level - work • Fading up series is used, time. If natural the lengths and of processing ratio. Apply to 10 vol Oxid’o minutes. with a 1:2 mixing series + 2 parts 2 levels, process up to 10 & 10 vol. Oxid’o 1 to • If fading is levels, mix color more than 2 • If fading is processing time. a guide. 10 minutes of 15 minutes as ends the last is visual - use ratio. Toner timing Toning: with a 1:2 mixing 10 vol Oxid’o result. Mix color and the objective you achieve Process until
COLOR REFRESHING
for more information
300 ml (10.14 Fl.Oz.) - 30 APPLICATIONS
AN EXTRAORDINARY CREAM THAT REBUILDS HEALTHY HAIR AS WELL AS PROTECTS THE HAIR FIBER DURING TECHNICAL SERVICES. RE-ATTACHES and RE-BUILDS THE BONDS WHILE PROTECTING AND PREVENTING DAMAGES DURING ANY IN-SALON TECHNICAL SERVICE. IMPROVES THE OVERALL INTEGRITY OF THE HAIR, INCREASES HAIR STRENGTH AND ELASTICITY WHILE PROLONGING THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
250 ml (8.45 Fl.Oz.) - 17 APPLICATIONS
AN INCREDIBLE FLUID WITH DOUBLE INCREDIBLE FLUID THAT HELPS ACTION: TO REESTABLISH - RESTORES THE PHTHE NORMAL LEVEL OF THEpH SCALP OF THE THAT SCALP,DURING IS ALTERED AND RESTORE THE TECHNICAL CORRECT BALANCE OF THE FIBER. SERVICES. - RESTORES THE HAIR FIBER WHILE SEALING PARABEN-FREE. THE CUTICLE AND PROLONGS THE IN-SALON TECHNICAL SERVICE RESULT.
PARABEN-FREE
PARABEN-FREE
Level 10
SPECIAL SHADES
or go to our website
TO BE USED DIRECTLY ON THE SCALP AND THROUGHOUT LENGTHS AND ENDS
SCALP & FIBER RESTORER
PRODUCT
Oxid’o) ml of 40 vol + 2 oz. / 60 Pre-pigmentation oz. / 30 g Platinum ratio 1:2 (1 Platinum mixing
book See your technical
AFTER
TO BE USED IN THE MIXTURE
BOND REBUILDER
.23
.0 4
.6
Tone value secondary: violet
Color level: medium blonde
no primary when there is The 0 is used one. a secondary tone but only
VOLUME OF
SCALP&FIBER
DURING
TO BE USED DIRECTLY ON THE SCALP OR IN THE MIXTURE
SCALP PROTECTOR
.21
–L A
.4 4
FIBER
BEFORE
SERIES
.13 NA RA NJ A
.4
.0 3
.7
Example: Tonal Values base) 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange (red-violet base) 5 Mahogany 6 Red (red base) base) 7 Matte (green
Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde
Natural Level
ARPPINK
OF THE COLOR
.12 ARANC IO – COP PER –
.3
VIOLA – VIOLET –VIOLETA – V IOLET A
Rich Purple
Sexy Magenta
Pastel Pink
SCALP
FOR THE EVOLUTION
LO - AMARELO MARIL W- A LLO - YE LLO GIA
a shade level. How to read indicates its color of the shade tonal value. • The first number the 30% primary number indicates tonal value. • The second 20% secondary an indicates the the shade has are the same, • The third number and third numbers • When the second “ ”. intense value
JU ACA
ARMAG
ARNPINK
ARPMINT
TION PERFEC
COLORS REFERENCE SYSTEM
THE NUMBERING
MA HO G
Magenta
Eccentric Pink
Pastel Green
MO GA NO –
ARPINK
ARNGREEN
ARPBLUE
ROJO – VERMELHO
Pink
Shocking Green
– RED – ROSSO
ARGR
ARNBLUE
AN INNOVATIVE SYSTEM THAT WORKS ON THE WELLBEING OF THE SCALP, PERFORMANCE OF THE PRODUCT ON THE STRENGTH OF THE HAIR AND ON THE DURING COLOR, BLEACH AND TEXTURE SERVICES. THE HAIR SUPPORTERS THE SKIN AND THE HAIR FIBER BEFORE, TAKES CARE OF DURING AND AFTER TECHNICAL SERVICES. IT DOES NOT ALTER ABILITY OR THE COLOR RESULT, THE LIGHTENING NOR DOES IT CHANGE THE METHOD OF ACTIVATOR AND SAME DILUTION OF USE FOR THE PRODUCT (SAME RATIO). 100% PROFESSIONAL AMOUNT - MADE IN ITALY
PURE PERMANENT
A NJ RA
Pure Green
rEvolution PASTELS: Pastel Blue
A– OB CA
ARBLUE
rEvolution NEONS: Crazy Blue
Y– AN
rEvolution ORIGINALS: True Blue
Purchase at special price (4) Evolution Harmonizers Tubes 2oz .01 Soft Ash .02 Soft Violet .03 Soft Gold .013 Soft Ash Gold (1) Oxid’o 10vol Developer 33.8oz (1) Oxid’o 20vol Developer 33.8oz (1) Supermeches+ Bleach (your choice) (1) Bond Rebuilder 10.1oz (1) Scalp & Fiber Restorer 8.5oz (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart (1) Evolution Wall Chart $ 119.60 Save $29.90 1707AP01
COLOR SWATCH
CHART
HIGHLY REFRESHING MINT ESSENTIAL HIGHLY REFRESHING OIL, AND MINTTHAT ESSENTIAL LACTIC ACID RESTOREOIL, AND LACTIC ACID THE NORMAL THAT PH LEVEL RESTORE AND THE THE CORRECT BALANCE pH NORMAL OF LEVEL THE FIBER, AND SEALING THE CORRECT THE CUTICLE OFFERING BALANCE NOURISHMENT OF THE FIBER, SEALING THE AND SHINE WHILE CUTICLE WITH AND RESTORING GIVING GLOSS SHINE BIOMIMETIC QUATERNIZEDAND BIOMIMETIC KERATIN. QUATERNIZED KERATIN.
SUGGESTED AFTER ANY TECHNICAL SERVICE TO RESTORE THE PH LEVEL AND TO PROLONG THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
IN ALL SERVICES: APPLY ONTO THE SCALP USING THE SPECIAL NOZZLE, WORKING SECTION BY SECTION. MASSAGE AND DISTRIBUTE THE PRODUCT FROM ROOTS TO ENDS WITH A COMB. LEAVE TO WORK FOR 3-5 MINUTES. RINSE THOROUGHLY AND PROCEED WITH STYLING.
Purchase at special price (8) Evolution Color Tubes 2oz 11.00 11.02 11.10 11.11 11.13 11.20 11.21 11.32 (1) Evolution 0SP (Super High Lift Reinforcer) 2oz (1) Oxid’o 40vol Developer 33.8oz (1) Bond Rebuilder 10.1oz (1) Scalp & Fiber Restorer 8.5oz (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart (1) Evolution Wall Chart $ 123.60 Save $30.90 1707AP02
PERFECT TONING
Purchase at special price (6) Colorwear Color Tubes 2oz 9.21 10.31 10.1 10.02 9.13 10.21 (1) Colorwear Activator 33.8oz (your choice) (1) Supermeches+ Bleach (your choice) (1) Bond Rebuilder 10.1oz (1) Scalp & Fiber Restorer 8.5oz (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart (1) Evolution Wall Chart $ 125.40 Save $31.35 1707AP03
Semi di Lino
BACKBAR DUOS $
30 Save $12
MOISTURE
DIAMOND
1707AP06
1707AP05
Shampoo 33.8oz Conditioner 33.8oz
Shampoo 33.8oz Conditioner 33.8oz
DISCIPLINE
RECONSTRUCTION
1707AP08
1707AP07
Shampoo 33.8oz Mask 16.9oz Liter Pump
$
2
Shampoo 33.8oz Mask 16.9oz
APPUMP33
Jar Pump
$
1
APPUMP-JAR
Pigments
ONE SHADE FREE WHEN YOU PURCHASE SHAMPOO + MASK DUO $
21 Save $18
HYDRATE
Shampoo 6.8oz & Mask 6.8oz + Pigments Color Bottle 3oz (your choice) 1707AP09
REPARATIVE
Shampoo 6.8oz & Mask 6.8oz + Pigments Color Bottle 3oz (your choice) 1707AP10
NUTRITIVE
Shampoo 6.8oz & Mask 6.8oz + Pigments Color Bottle 3oz (your choice) 1707AP11
P RO F I T U P TO $ 1 59
BY C R E AT I N G C U STO M I Z E D R E TA I L
RETAIL A HAIR SPRAY HE IS PROUD TO CALL HIS OWN! The founders of 18.21 Man Made pledge to change men’s grooming by providing tools intended for men, used by men. •FOR ALL HAIR TYPES •LAYER FOR ADDITIONAL HOLD •WEIGHTLESS TEXTURE •SWEET TOBACCO AROMA Premium Hair Spray 10oz $
12
ETSPR10 | SUGGESTED RETAIL $24
G E T T H E D E TA I L S
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20
An absolute hook for established clients and barber browsers alike. Classic Pomade empowers your male clients to construct their magnum opus every day.
A TRADITIONAL POMADE WITH UNTRADITIONAL INGREDIENTS. The lightweight, water soluble formula provides a moldable hold with high shine that rinses clean and won’t clog follicles.
PERSONAL GROOMING PRODUCTS FOR THE CONFIDENT MALE
• Aloe Vera: rejuvenates for skin health. • Licorice Root Extract: anti-inflammatory to reduce flaking. • Biotinoyl Tiptide-1, Apigenin, Oleonolic Acid: slows early hair loss, strengthens the follicle, enhances anchoring of hair strands to scalp • Neem Seed Oil: antibacterial to stimulate the scalp and clear imperfections. • 5-Alpha Avocuta: controls sebum protection, reducing greasiness
DHM/LIT/STCP
CLASSIC POMADE A traditional pomade that delivers light, moldable hold with high shine.
PCTS/TIL/MHD
• Coenzyme q10: protects against harmful free radicals and environmental factors.
with high shine. A traditional pomade that delivers light, moldable hold CLASSIC POMADE
BUY 5 CLASSIC POMADE GET 1 FREE
Purchase (5) Classic Pomade 2oz Receive FREE (1) Classic Pomade 2oz (1) Classic Pomade Retail Support $ 53.75 Save $10.75 1707EU01 MALE
CONFIDENT FOR THE
PRODUCTS
GROOMING
• Glycerin: anti-humectant to control frizz. $
10.75
EHCP2
$21.50 SUGGESTED RETAIL
21
ORDER BY PHONE 1.800.933.5733
PERSONAL
Try-me sizes will be your copilot to destination profit! The Try-Me Display holds 4 of each product, allowing clients to grab, go, and travel beautifully.
FREE TRY-ME DISPLAY
Purchase (4 of each) Travel Size Products Below Receive FREE (1) Try-Me Display (3 detachable bins) $ 306.10 Save $64.02 1707EU02
Hydrating Shampoo 1.7oz $
3
Bodifying Shampoo 1.7oz
ENHYS1 | $6 SUGGESTED RETAIL
Moisture Solution Conditioner 1.7oz $
3.50
ENC1 | $7 SUGGESTED RETAIL
Urgent Repair Shampoo 1.7oz $
4
ENREPS1 | $8 SUGGESTED RETAIL
Urgent Repair Treatment 1.7oz $
4.50
ENREPT1 | $9 SUGGESTED RETAIL
Beautifying Serum 1oz $
5.50 5.25
EUFRESH1 | $10.50 SUGGESTED RETAIL
VOLUMIZING SHAMPOO STOCKUP
4
EXBS1 | $8 SUGGESTED RETAIL
Bodifying Conditioner 1.7oz $
4.50
EXBC1 | $9 SUGGESTED RETAIL
Leave-In Repair Treatment 1oz $
3.50
EXTRT1 | $7 SUGGESTED RETAIL
Moisture Intense Shampoo 1.7oz $
4
EXMIS1 | $8 SUGGESTED RETAIL
Moisture Intense Conditioner 1.7oz
ENSERUM1 | $11 SUGGESTED RETAIL
Fresh Effect Dry Shampoo 1.7oz $
$
Purchase (6) Volumizing Shampoo 8.5oz Receive FREE (1) Volumizing Shampoo 33.8oz $ 69 Save $29.50 1707EU04
$
4.50
EXMIC1 | $9 SUGGESTED RETAIL
Full Effect Texture Spray 1.7oz $
5.25
EYFE1 | $10.50 SUGGESTED RETAIL
DAILY BALANCE CONDITIONER STOCKUP
Purchase (6) Daily Balance Conditioner 8.5oz Receive FREE (1) Daily Balance Conditioner 33.8oz $ 78 Save $31 1707EU05
Elevate Firm Spray 2oz $
5.90
EYEL2 | $11.80 SUGGESTED RETAIL
Sculpture Styling Glaze 1.7oz $
3.50
EYSCULPT1 | $7 SUGGESTED RETAIL
Illuminate Shine Mist 1oz $
3.25
EYILLUM1 | $6.50 SUGGESTED RETAIL
Behave Styling Cream 1.7oz $
3.50
EYBEHAVE1 | $7 SUGGESTED RETAIL
Sea Spritz Texture 1oz $
3.25
EYSSPR1 | $6.50 SUGGESTED RETAIL
Tame Frizz Control Spray 1.7oz $
5.63
EYTAME1 | $11.25 SUGGESTED RETAIL
BUY 1 GET 1 FREE ALOELITE PODS
Purchase (1) AloeLite Pods (50pk) Receive FREE (1) AloeLite Pods (50pk) $ 25.95 Save $25.95 1707EU03
*Eufora promotions available to full brand representation Eufora customers only.
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22
FREE
DEMI PERMANENT CONDITIONER ($165 value)
WHEN YOU PURCHASE THE b 3 INTRODUCTORY OFFER intro offer includes: b3 Brazilian Bond Builder 17oz • 3 each: Color Care Shampoo & Conditioner 12oz, and Instant Reconstructor 6oz • b3 Application Brush & Bowl, and Marketing Materials •
$
FREE COLOR CARE DUO
1707B301
FREE STYLIST SWAG
(b3 Apron, Wall Chart, Mirror Cling, Window Decal, Easel Cards, Reminder Signs, and Application Brush and Bowl, )
Purchase at special price (3) Shampoo & Conditioner 12oz Duo Receive FREE (1) Shampoo & Conditioner 12oz Duo $ 73.50 Save $50.50 1707B302 $48 SUGGESTED RETAIL (PER DUO)
1.800.933.5733 ORDER ONLINE : www.SalonServiceGroup.com FIND A STORE : www.SalonServiceGroup.com/locations ORDER BY PHONE :
348 Save $219.50
WHEN YOU PURCHASE BRAZILIAN BOND BUILDER .23oz AMPOULE 12pk $
59 Save $19.50
1707B303
visit us www.SalonServiceGroup.com