The Groupie | July/August 2017 | MO/OK by Salon Service Group

BRINGING YOU THE BEST PART OF NAPTIME PAGE 3

SOME LIKE IT HOT THIS SUMMER PAGE 14

to solve all hair woes PAGE 9

TURN UP THE HEAT PROTECTION

theGROUPIE

JULY/AUGUST 2017

MO/OK

PAGE 23

Style by

Master Stylist Jamie Ploof

step 1 Apply Protect Thermal Spray evenly throughout towel dried hair. Then work in a moderate amount of Blowdry Styling Lotion.

step 2 Disperse product evenly throughout hair with Detangle Brush.

step 3 Begin blow drying on the negative ion setting until approximately 80% of the moisture has been removed. Continue styling with Thermal Brush. (For best results use a concentrator attachment on your dryer.)

step 4 Finish look with Firm Strong Spray for all day style retention.

www.usmooth.com Share your blowout with us! #usmooth

Share your blowout with us! #usmooth

www.usmooth.com

Undone Chic. Get blowout ready with ucare's must-have summer stylist bag. For each blowout bag sold, $2.40 goes directly into the ucare Foundation. To learn more about how ucare supports the stylist community, go to usmooth.com/ucare.

ORDER BY PHONE 1.800.933.5733

Finish look with Firm Strong Spray for all day style retention.

step 4

(For best results use a concentrator attachment on your dryer.) of the moisture has been removed. Continue styling with Thermal Brush. Begin blow drying on the negative ion setting until approximately 80%

step 3

Disperse product evenly throughout hair with Detangle Brush.

step 2

BLOWOUT BAG

Then work in a moderate amount of Blowdry Styling Lotion. Apply Protect Thermal Spray evenly throughout towel dried hair.

step 1

Purchase Revolution Dryer Receive FREE Thermal Brush Large Firm Strong Spray 10oz Protect Thermal Spray 5.1oz Blowdry Styling Lotion 3.4oz Undone Chic Technique Card 5½"× 8½" $ 119.95 Save $48.45 1707US01

Hydrate Their Hair, Hydrate Your Body.

Stay hydrated at the backbar

with a free Hydration Bottle and Pro Size Duo. Send 8 clients home with retail duos for a $143.20 profit!

FREE In-Salon Marketing Use this free easel to help reach your $143.20 profit!

Designed for dry, brittle, or chemically treated hair.

Enriched with vitamins B, C & E and sunflower oil.

Produces lightweight moisture, color protection, and shine.

Sulfate, Paraben, and Gluten Free.

hydrate

CLEANSE & CONDITION

hydrate

Gluten Free. Sulfate, Paraben, and

1707US05M

CLEANSE & CONDITION

HYDRATE DUO STOCK UP Purchase (8) Hydrate Cleanse 10.1oz (8) Hydrate Condition 10.1oz

Receive FREE (1) Hydrate Cleanse 25.4oz (1) usmooth Hydration Bottle (1) Hydrate Condition 25.4oz (1ea) Gray Pump & White Pump protection, and shine. moisture, color Produces lightweight

C & E and sunflower oil. Enriched with vitamins B,

or chemically treated hair. Designed for dry, brittle,

CLEANSE STOCK UP

CLEANSE & CONDITION

protection, and shine. moisture, color Produces lightweight

143.20 Save $62.90 C & E and sunflower oil. Enriched with vitamins B,

1707US05

or chemically treated hair. Designed for dry, brittle,

CONDITION STOCK UP

Purchase (8) Hydrate Cleanse 10.1oz Receive FREE (1) Hydrate Cleanse 25.4oz (1) Gray Pump $ 71.60 Save $21.45 1707US03

Lift Their Hair, Lift Your Profit.

CLEANSE & CONDITION

Purchase (8) Hydrate Condition 10.1oz Receive FREE (1) Hydrate Condition 25.4oz (1) White Pump $ 71.60 Save $21.45 1707US04

Boost your retail potential

with a free Lift Volume Mousse. Keep one at your station to use on clients and retail the other 3 for a $28.50 profit!

BUY 3 GET 1 FREE LIFT VOLUME MOUSSE Purchase (3) Lift Volume Mousse 8oz Receive FREE (1) Lift Volume Mousse 8oz $ 28.50 Save $9.50 1707US02

www.SalonServiceGroup.com ORDER ONLINE

introducing perfectly imperfect

BEDROOM.HAIR Flexible texturizing hairspray to create hot, sexy, and sensual post-nap hair for every hair type. + Use on dry hair as a finishing spray + Gives hair a shine finish + Maintains touchable texture

BEDROOM.HAIR 7.9oz $

14.50ea

KMBH8

$29 SUGGESTED RETAIL

BEDROOM.HAIR SALON INTRO

Purchase (6) BEDROOM.HAIR 7.9oz Receive FREE (1) BEDROOM.HAIR 7.9oz (1) Showcard $ 87 Save $14.50 1707KM08

STATISTICS SAY THAT CONSUMERS DON’T NOTICE AN AD UNTIL THE 5TH TIME THEY SEE IT! Drive your message home by promoting the same product over and over again—using similar artwork online and in-salon!

See ideas on how to promote BEDROOM.HAIR!

DID YOU KNOW... 3

KEVIN.MURPHY PRODUCTS ARE MADE BY LABS THAT USE SOLAR AND GREEN TECHNOLOGY

EVERY KEVIN.MURPHY PRODUCT OFFERS SUNSCREEN AND UV PROTECTION BENEFITS

KEVIN.MURPHY DONATES A PORTION OF EVERY AEROSOL SALE TO ‘THE CLIMATE REALITY PROJECT’

ALL KEVIN.MURPHY HAIR PRODUCTS ARE SULPHATE FREE, PARABEN FREE, AND CRUELTY FREE

ORDER BY PHONE 1.800.933.5733

THE PERFECT BEACH HAIR TURN YOUR CLIENTS’ CLOCKS TO ISLAND TIME. THESE ALL-IN-ONE SETS CREATE WEIGHTLESS AND TEXTURED STYLES THAT WILL LAST ALL DAY.

THE BLONDE & THE BEACHY Purchase BLONDE.ANGEL.WASH 8.4oz BLONDE.ANGEL TREATMENT 8.4oz Receive FREE HAIR.RESORT 3.4oz Limited Edition KEVIN.MURPHY Tote $ 32 Save $17 1707KM02

HYDRATE IN MOTION

Purchase HYDRATE-ME.WASH 8.4oz HYDRATE-ME.RINSE 8.4oz Receive FREE MOTION.LOTION 3.4oz Limited Edition KEVIN.MURPHY Tote $ 29 Save $17 1707KM01

U P G R A D E YO U R

RETAIL POTENTIAL W I T H L I M I T E D E D I T I O N B OX S E T S YOUNG KMX

Purchase at special price YOUNG.AGAIN.WASH 8.4oz YOUNG.AGAIN.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz YOUNG.AGAIN.MASQUE 3.4oz $ 28 Save $22.25 1707KM06

TOUCH OF REPAIR

Purchase REPAIR-ME.WASH 8.4oz REPAIR-ME.RINSE 8.4oz Receive FREE REPAIR-ME HAND.CRÈME 3.4oz $ 35 Save $15 1707KM07

THICKEN.UP

Purchase PLUMPING.WASH 8.4oz PLUMPING.RINSE 8.4oz Receive FREE BODY.MASS 3.4oz $ 35 Save $19.50 1707KM09

COLOR ESSENTIALS KIT

Purchase (36) COLOR.ME Color Tubes (your choice) (6) COLOR.ME Activators (your choice) Receive FREE (1) RE.STORE 33.6oz (1) SMOOTH.AGAIN 33.6oz (1) COLOR.ME Swatch Book (1) COLOR.ME Brochure (1) Color Scale (1) Color Brush (1) Color Bowl (1) Color Whisk $ 427.20 Save $252.50 1707KM04

why COLOR.ME ? WHAT GOES INSIDE THE TUBE IS JUST AS IMPORTANT AS THE COLOR IT CREATES. THE CHOICES WE MADE ARE PPD FREE, AMMONIA FREE, AND NATURALLY DERIVED INGREDIENTS LIKE ALOE VERA, HONEY, SHEA BUTTER, AND POMEGRANATE.

KEVIN MURPHY

www.SalonServiceGroup.com ORDER ONLINE

37.20ea Save $9.30 ANTI.GRAVITY 33.6oz $

KMAG33

30ea

26.40ea

Save $6.60 ANGEL.WASH 33.6oz KMAW33

ANGEL.RINSE 33.6oz KMAR33

MAXI.WASH 33.6oz KMMW33

HYDRATE-ME.WASH 33.6oz KMHYW33

HYDRATE-ME.RINSE 33.6oz KMHYR33

SMOOTH.AGAIN.WASH 33.6oz KMSMW33

SMOOTH.AGAIN.RINSE 33.6oz KMSMR33

BALANCING.WASH 33.6oz KMBW33

Save $7.50

PLUMPING.WASH 33.6oz

MOTION.LOTION 33.6oz KMML33

PLUMPING.RINSE 33.6oz

ANTI.GRAVITY.SPRAY 33.6oz

KMPR33

KMAGSP33

YOUNG.AGAIN.WASH 33.6oz

HAIR.RESORT.SPRAY 33.6oz

KMYAW33

KMSTMW33

STIMULATE-ME.RINSE 33.6oz KMSTMR33

KMYAR33

BLONDE.ANGEL.TREATMENT 33.6oz KMBLT33

REPAIR-ME.WASH 33.6oz KMRPW33

REPAIR-ME.RINSE 33.6oz KMRPR33

35.20ea

Save $8.80 STAYING.ALIVE 33.6oz

KMSA33

40ea

Save $10 ANGEL.MASQUE 33.6oz

KMAM33

HYDRATE-ME.MASQUE 33.6oz KMHYM33

SMOOTH.AGAIN 33.6oz

LITER PUMP $

1.50ea

KMPUMP33

*Pumps sold separately as open stock unless liters are purchased in quantities of 6

KMHRSP33

YOUNG.AGAIN.RINSE 33.6oz

STIMULATE-ME.WASH 33.6oz

KMHR33

KMPW33

BLONDE.ANGEL.WASH 33.6oz KMBLW33

HAIR.RESORT 33.6oz

KMSMA33

RE.STORE 33.6oz

KMRS33

YOUNG.AGAIN.MASQUE 33.6oz KMYAM33

ORDER BY PHONE 1.800.933.5733

free

6 LITER PUMPS & SACHET BOX

WITH PURCHASE OF ANY SIX LITERS

1707KM03

SACHET BOX INCLUDES: (10) MAXI.WASH .2oz (10) SMOOTH.AGAIN.WASH .2oz (10) SMOOTH.AGAIN.RINSE .2oz (10) PLUMPING.WASH .2oz (10) PLUMPING.RINSE .2oz

SACHETS DRIVE RETAIL SALES Give your clients a FREE sachet and offer them 20% off a retail purchase during their next visit when they bring back the empty sachet.

SAVE WATER AND ENERGY ECOHEADS USE UP TO 65% LESS WATER Reduce water and energy waste with this eco-friendly, performance-enhancing shower head.

PLATE

340 holes allow highly regulated water flow.

TOURMALINE

Tourmaline stones de-ionize water to reduce chlorine levels and soften hard water.

FILTER

Removes sediment, rust, and sand, resulting in pure water without contaminants.

SAVING RESOURCES IS VERY IMPORTANT TO ME, WEâ&#x20AC;&#x2122;VE BEEN USING ECOHEADS FOR YEARS; THEY PERFORM REALLY WELL AND OUR COLORS RINSE OUT EASIER AND FASTER. THE QUALITY OF THE WATER IS CLEANER AND THE FACT THAT YOU CAN DO SOME GOOD FOR THE ENVIRONMENT BY SAVING WATER IS PEACE OF MIND FOR OUR FUTURE.

KEVIN MURPHY

ECOHEAD SHOWER HEAD

Comes fully assembled, including washers and a metal adapter to accommodate most basins. $

100

ECOHEAD

ECHOHEAD ALL-IN-ONE HOSE

Speed up the installation process for those basins that have an allin-one hose and shower head. $

ECOHOSE

www.SalonServiceGroup.com ORDER ONLINE

BRUNETTE BEAUTY ROOT TOUCH-UP Demo your free root touch-ups at your station to show clients how easy it is to use between color services. Walk them to the retail area where they can find this secret root-covering weapon! Waterproof color stays until shampooed out

(3) BLACK/DARK BROWN .13oz 1707SE01

Adaptive pigments blend seamlessly

(3) MEDIUM/LIGHT BROWN .13oz 1707SE02

Applicator locks color in just one swipe

(3) LIGHTEST BROWN/MEDIUM BLONDE .13oz 1707SE03 $

24.50 Save $12.25

*no mix and match

A SUN-LESS SUMMER GLOW is my go-to for an easy, instant, “ This streak-free bronze glow...that’s not the slightest bit orange. ” —Jillian Ruffo

INSTANT SELF TANNER QUICK TAN 6oz

• Quality sunless tanning in a spray bottle • Instant sun-kissed glow without the damage • Tinted formula for easy application • Natural-looking sunless tan in 3–5 hours $

13.75

QUICK

ORDER BY PHONE 1.800.933.5733

Associate Beauty Editor, People Magazine

QUICK TAN DISPLAY Purchase (6) Quick Tan 6oz Receive FREE (1) Quick Tan Tester 6oz (1) Counter Display $ 82.50 Save $13.75 QTDISP

25% off PR O S I Z E S 39.38ea

Save $13.13

27ea

Save $9

Baobab Heal & Repair Shampoo 25.4oz

TruCurl Curl Perfecting Shampoo 25.4oz

Baobab Heal & Repair Condition 25.4oz

TruCurl Curl Perfecting Condition 25.4oz

CPBS25

CPBC25

CPCS25

CPCC25

CrazySmooth Anti-Frizz Shampoo 25.4oz CPSS25

33.38ea

Save 11.13 $

SignatureBlonde Violet Shampoo 25.4oz

CrazySmooth Anti-Frizz Condition 25.4oz CPSC25

CPBLS25

SignatureBlonde Violet Condition 25.4oz CPBLC25

25.50ea

Save $8.50

SuperRich Moisture Shampoo 25.4oz CPMS25

25.88ea

Save $8.63

ClearItUp Detox Shampoo 25.4oz CPDS25

SuperRich Moisture Condition 25.4oz CPMC25

SuperPlump Volumizing Shampoo 25.4oz CPVS25

SuperPlump Volumizing Condition 25.4oz CPVC25

FREE IN-SALON MARKETING Use a visual conversation starter to broach a touchy subjectâ&#x20AC;&#x201D;hair loss.

ARE YOU AMONG THE

WHO BATTLE HAIR LOSS?

40% OF WOMEN

ASK ME HOW YOU CAN

GROW STRONGER, THICKER HAIR.

40% OF WOMEN

ASK ME HOW YOU CAN

GROW STRONGER, THICKER HAIR.

1707CP02M

SUMMER ESSENTIALS

Purchase ClearItUp Detox Shampoo 10.1oz Pure Release Instant Detangle 8.5oz DeepQuench Moisture Masque 5.2oz HumidityRX Weatherproof Spray 5oz Receive FREE Bamboo Detangle Brush $ 66 Save $10 1707CP01

BIOREPAIR TRY ME KIT

Purchase at special price BioRepair Anti-Thinning Shampoo 2oz BioRepair Anti-Thinning Condition 2oz BioRepair Stem Cell Scalp Serum .17oz Exfoliating Scalp Brush $ 19.80 Save $3 1707CP02

www.SalonServiceGroup.com ORDER ONLINE

W I T H G R E AT C A R E C O M ES G R E AT H A I R . New look. New products. Same Quality.

RO OT ED I N H IS TO RY In 1922, a young pharmacist in Amsterdam named Jan Keune bottled his first product. The unique design of the new Keune Care packaging is a modern representation of that pharmaceutical bottle, reinforcing to your clients that you are here to prescribe solutions.

S C I E N T I F I C H E R I TA G E Keune Care uses trusted ingredients and formulas with a proven record of safety and efficiency. It is the science-driven formula to healthy hair.

TIME TESTED Every regimen progressively targets a different hair and scalp problem or need. Since the hair and scalp can only absorb a small amount of minerals at a time, hair gets healthier with each use.

ORDER BY PHONE 1.800.933.5733

A prescription for healthy hair. Most people have more than one type of hair concern. Offer your clients a professional hair and scalp diagnosis and use the Product Recommendation Cards (to the right) to create a unique, custom regimenâ&#x20AC;&#x201D;their prescription. Mix and match products for an enhanced effect.

SCALP

CONDITIONING

COLOR

SHAPE Coarse / Undefined curls

Dandruff

Oily Hair

Thinning Hair

Dull

Dry

Sun Stressed

Color Fading

Step 1: Consultation

Desire

Antidandruff

Regulated hair & scalp

Thicker & fuller hair

Luminosity

Hydration

Experience a personal Care regimen that starts with a diagnosis of the hair and scalp. Define the primary concern and, if applicable, secondary concern.

Sun Protection

Color Protection

Volume & Strength

Smooth & Control

Defined Curls

Range

DERMA EXFOLIATE

DERMA REGULATE

DERMA ACTIVATE

SATIN OIL

VITAL NUTRITION

SUN SHIELD

COLOR BRILLIANZ

TINTA COLOR CARE

ABSOLUTE VOLUME

KERATIN SMOOTH

CURL CONTROL

Cleanse

Shampoo

Conditioner

Oil

Conditioning Spray

Consult

Our Care range is made to mix and match between lines, so you enjoy a unique, custom regimen.

Limp

Frizz

Step 2: Cleanse Choose your shampoo based on your primary hair or scalp concern.

Step 3: Condition

Condition

Choose your conditioner or mask based on your primary or secondary hair concern.

Mask

Step 4: Complete Complete the regimen with products that best address your concerns and desired look.

Complete

Mask

Thickening Spray

Treatment

Porosity Filler

Lotion

Oil Milk

Thermal Cream

Protein Spray

Mask

Volume Mousse

Thermal Protector

Mask

Silkening Polish

Boost Spray

2-Phase Spray

Defining Cream

Smoothing Serum

KELIT035

SCALP

D E R M A E X F O L I AT E

D E R M A R E G U L AT E

combat dandruff and calm the scalp

balance oily hair and scalp

D E R M A A C T I VAT E rejuvenate thinning hair and stimulate growth

CON D ITIONIN G

V I TA L N U T R I T I O N nourish dry, brittle, and damaged hair

S AT I N O I L

SUN SHIELD

make hair incredibly silky, soft, and shiny

revitalize dry, brittle, sun-damaged hair and offer UV protection

SHAPE

CURL CONTROL create soft, bouncy, and frizz-free curls

ABSO LUTE VO LUM E give body and volume to fine and normal hair

K E R AT I N S M O O T H make hair manageable, smooth, and strong

CO LO R

CO LO R B RI L L I A N Z prevent color-treated hair from fading

T I N TA C O L O R C A R E extend the life of salon color

www.SalonServiceGroup.com ORDER ONLINE

Get started with Keune Care! For a detailed representation of Introductory Packages contact your Salon Consultant or Customer Service at 1.800.933.5733 or visit www.SalonServiceGroup.com/keune-care

S TA R T E R K E U N E C A R E

• 2 each: Vital Nutrition retail Shampoo, Conditioner, Protein Spray & Thermal Cream Color Brillianz retail Shampoo, Conditioner & Conditioning Spray Keratin Smooth retail Shampoo, Conditioner, Silkening Polish & 2-Phase Spray • 2 each: Absolute Volume-Volume Mousse & Satin Oil-Oil Milk • 1 each: Color Brillianz Shampoo & Conditioner liter (plus pumps) $ 346 Save $56.90 INTROCARE3

S TA N D A R D K E U N E C A R E

From Satin Oil, Vital Nutrition, Color Brillianz, and Absolute Volume: • 4 each: retail & travel Shampoo & Conditioner • 4 each: Satin Oil-Oil Milk, Color Brillianz Conditioning Spray, Absolute Volume-Volume Mousse, Vital Nutrition Protein Spray • 1 each: Shampoo & Conditioner liter (plus pumps) • 1 Keune Care Accessory Kit $ 613.50 Save $408.50 INTROCARE2

T O TA L K E U N E C A R E

• 4 each: all retail • 1 each: Shampoo & Conditioner liter (plus pumps) • 6 each: Shampoo & Conditioner travel • 1 Keune Floor Display • 1 Keune Care Accessory Kit $ 1740 Save $2418.50 INTROCARE1

58 %

savings!

F RE E Display! INDIVIDUAL FLOOR DISPLAY $

ORDER BY PHONE 1.800.933.5733

850

KEDISPLAY

! s o i r T 0 2 $

$40 SUGGESTED RETAIL

COLOR BRILLIANZ

VITAL NUTRITION

KERATIN SMOOTH

Color Sealing Complex protects from UV exposure, reduces fading, and strengthens color vibrancy.

Nutri-Injected Technology regenerates the moisture balance of dry, porous, and damaged hair.

Keratin and Silsoft protects and repairs frizzy hair, leaving it smooth, strong, and manageable.

Purchase at special price Shampoo 10.1oz Conditioner 8.5oz Conditioning Spray 4.7oz $ 20 Save $19 1707KE04

Purchase at special price Shampoo 10.1oz Conditioner 8.5oz Protein Spray 6.8oz $ 20 Save $20.50 1707KE03

Purchase at special price Shampoo 10.1oz Conditioner 8.5oz Silkening Polish 1.7oz $ 20 Save $17.50 1707KE05

Stylist Favorite!

2-PHASE STOCK UP

Purchase (3) Keratin Smooth 2-Phase Spray 6.8oz Receive FREE (1) Keratin Smooth 2-Phase Spray 6.8oz $ 39 Save $13 1707KE06

COMPLETE CARE BAG

Purchase at special price Absolute Volume-Volume Mousse 6.7oz Satin Oil-Oil Milk 4.7oz Vital Nutrition Porosity Filler .85oz Vital Nutrition Thermal Cream 4.7oz Cosmetic Bag $ 40 Save $40 1707KE08

PERFECT FOR THE BEACH!

SUN SHIELD

Purchase at special price Sun Shield Shampoo 10.1oz Sun Shield Conditioner 8.5oz Receive FREE Keune Beach Blanket/Cover-Up $ 22.50 Save $22.50 1707KE07

www.SalonServiceGroup.com ORDER ONLINE

U LT I M AT E B LO N D E

Lift ULTIMATE POWER BLONDE LIFTING POWDER 17.6oz

27.50

KUBLEACH

BLONDE SPRAY 10.1oz

KNBS10

• Lightens up to 8 levels

• Neutralize unwanted brassiness

• Extreme blonde results

• Leave-in for stronger results or rinse-out

• Improved fragrance • Formulated with silk & wheat protein • Low ammonia

your best blonde

Give clients the VIP lightening treatment by using Ultimate Blonde. Lift, neutralize, and tone hair to achieve their perfect shade. Ask your Salon Consultant about Care Rx cards to give clients a customized prescription to healthy hair between salon visits!

Neutralize NEUTRALIZING

ORDER BY PHONE 1.800.933.5733

• Perfect for use after lifting and before applying Semi Color

Tone ULTIMATE BLONDE SEMI SHADES 2.1oz

7.75ea.

PEARL & MAHOGANY Semi 9.25 KS925 PEARL & VIOLET Semi 9.27 KS927 GOLD & ASH Semi 9.31 KS931

Purchase (4) Semi 9.25 Pearl & Mahogany 2.1oz (4) Semi 9.27 Pearl & Violet 2.1oz (4) Semi 9.31 Gold & Ash 2.1oz Receive FREE (1) Ultimate Power Blonde Lifting Powder 17.6oz (1) Neutralizing Blonde Spray 10.1oz (1) Ultimate Blonde Swatch Card $ 93 Save $39.50 1707KE09

S U N S H I N E , S A LT WAT E R & S U M M E R H E AT can do a number on hair—and Hotheads Hair Extensions are no exception!

# S om e L ike I tH OT h e a d s but still want to stay cool. Show clients how to create a few stylish summer looks with their Hotheads Hair Extensions to help them beat the heat!

The fear of damaging extensions and concerns of extra upkeep may deter clients from getting hair extensions during hot summer months. submission by:

NICOLE BRASHEARS

Put client’s minds at ease by sharing these simple, summer-specific extension maintenance tips:

stylist at: THE SALON Kansas City, MO

BEFORE SWIMMING

BEFORE SUNNING

BEFORE S W E AT I N G

Hair can absorb harmful elements like chlorine and minerals. Create a barrier by applying a leave-in conditioner prior to swimming—but avoid the tape tabs!

Exposing extensions to sunscreen may cause discoloration. Use lotion instead of spray and tie hair out of the way before applying!

Hair tangles when sweat builds up. Wear hair up when exercising or relaxing in the sauna and gently brush before and after physical activity.

18-20" Dimensional blonde created by sandwiching one pack of #613 over one pack of #25

Download a printable PDF of these summer-specific extension tips for clients! SEE ALL CLIENT EXTENSION CARE TIPS

BEFORE

SUMMER VOWS W I T H H A I R T H AT W O W S Give your clients the jaw-dropping wedding day hair they’ve always wanted—regardless of their starting style. Create the perfect canvas with Hotheads Hair Extensions and construct your updo masterpiece! Add big volume for their big day, or complement their curls with extra length.

submission by:

M O L LY C O L L I N S

owner of: CURL UP & DYE AT MOLLY’S Gainesville, MO 14-16" Natural blend created by sandwiching one pack of #613 and two packs of #23

BEFORE

www.SalonServiceGroup.com ORDER ONLINE

now able available now avail H HA AN ND D CC RR EE A AM M

2.5oz - $24 SUGGESTED RETAIL

SIGNATURE HAND CREAMMOROCCANOIL SCENT FLEUR DE ROSE HAND CREAM $ 2.5oz 12 MORSPAHC2-R FRAGRANCE ORIGINALE $

D E LI C AT E LY F R A G R A N C E D W I T H T H E S I G N AT U R E M O R O C C A N OI L SCE N T

S O PHI S T I CAT E D ARO MA

HAND CREAM I N S PI RE D BY F RE S H ROSES FRAGRANCE ORIGINALE $ 2.5ozHAND 12 CREAM MORSPAHCM2 $ FLEUR DE ROSE 4.2oz 16 MORSPAHCM4

R E TA I L A R G A N

F O R TFOR H E I RTHEIR H A IHAIR R A NAND D H HANDS ANDS

WHEN YOU PURCHASE 4.2oz MOROCCANOIL TREATMENT

24 Save 12 $

1707MOR01

Our journey started with a pivotal moment of inspiration when Moroccanoil Co-founder Carmen Tal saw an opportunity to revolutionize the beauty industry through oil-infused hair care. Realizing how a single spark of inspiration had the power to touch our hearts and move us to action, the Moroccanoil INSPIRED BY WOMEN™ project was born.

FOLLOW THE JOURNEYS OF THESE WORLD-CHANGING WOMEN

AT MOROCCANOIL.COM/INSPIRED-BY-WOMEN

“Inspiration is about feeling empowered. If we can empower people, the sky is the limit.” — C A R M E N TA L MOROCCANOIL CO-FOUNDER

*Moroccanoil not available in WI & MN

4 15

ORDER BY PHONE 1.800.933.5733

16 12 16

4.2oz $ MORSPAHC4-R 2.5oz MORSPAHCM2 2.5oz - $24$SUGGESTED RETAIL 4.2oz MORSPAHCM4 4.2oz - $32 SUGGESTED RETAIL

RETAIL ARGAN

SOFTEN SHINEDUO DUO SOFT &&SHINE

4.2oz - $32 SUGGESTED RETAIL

S O P H I S T I C AT E D A R O M A WITH THE I N S PDELICATELY I R E D B Y F R E SFRAGRANCED H ROSES

A AB BS OS OR RB BS SQ QU UI CI KC LKYL Y• •A DA DD DS SS MS MO OO OT HT HN NE SE SS S• •W WE IEGI GH HT LT EL SE SS SF OF RO MR MU LUAL A

IN ONE CONVENIENT BOX SET Offer hand massages at the shampoo bowl to reinforce your commitment to your clients’ Uptatur minctur secati salon experience, meanwhile cus maionsequos nistibus demonstrating the hydrating experemporit ra of velibus and softening benefits argan ratet landici oil. Once back in theiscietur, chair, use omniatreatment sit arionecon teniet, Moroccanoil hair so idignis iminvel et results. they can feel and see ilthe dolutem peruptium, simint libus aut magnam as nimolut liquatem quatem. Once you’ve SOFTEN SKIN Purchase Hicimetur, nestionecestAND Purchase piqued their INFUSE SHINE Moroccanoil Treatment 4.2oz interest, mention Moroccanoil Treatment 4.2oz free this duo and have hand cream Receive FREE Receive FREE it on display in your Hand Cream Fragrance Hand Cream Fragrance Originale 2.5oz retail area with this Originale 2.5oz $ FREE EASEL! 24 Save $12 1701MOR01 1707MOR01M

12 16

2.5oz MORSPAHC2-R 2.5oz - $24 SUGGESTED RETAIL 4.2oz - $32$SUGGESTED RETAIL 4.2oz MORSPAHC4-R

S U B T LY S C E N T E D W I T H O R A N G E B LO S S O M E S S E N C E SOFTEN SKIN AND

INFUSE SHINE free hand cream WHEN YOU PURCHASE 4.2oz MOROCCANOIL TREATMENT

S U BTCREAM LY S CE N T E D W I T H HAND O RAND'ORANGER G E BL O S S O M E S SENCE FLEUR 2.5oz

MORSPAHC2-O

HAND CREAM $ 4.2ozFLEUR 16 D'ORANGER MORSPAHC4-O

12 16

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ummer S

BLONDE CREATE THE PERFECT SUMMER BLONDE,

AT A 20% DISCOUNT!

PERFECT BLEACHING AN INNOVATIVE SYSTEM THAT WORKS ON THE WELLBEING OF THE SCALP, PERFORMANCE OF THE PRODUCT ON THE STRENGTH OF THE HAIR AND ON THE DURING COLOR, BLEACH AND TEXTURE SERVICES. THE HAIR SUPPORTERS THE SKIN AND THE HAIR FIBER BEFORE, TAKES CARE OF DURING AND AFTER TECHNICAL SERVICES. IT DOES NOT ALTER ABILITY OR THE COLOR RESULT, THE LIGHTENING NOR DOES IT CHANGE THE METHOD OF ACTIVATOR AND SAME DILUTION OF USE FOR THE PRODUCT (SAME RATIO). 100% PROFESSIONAL AMOUNT - MADE IN ITALY

PURE PERMANENT

TION PERFEC

COLORS REFERENCE

SCALP

FOR THE EVOLUTION

OF THE COLOR

LO - AMARELO MARIL W- A LLO - YE LLO GIA

VER DE

Natural Level

VERDE – G REEN – VE RDE –

ZUL L –A AZU

– UE BL

U– BL

VIOLA – VIOLET –VIOLETA – V IOLET A

Series: Naturals with cool shades. To be used mixed Matte (.7). Pure Violets (.22);

(.1); Nacré (.01); ASH

Pre-pigmentation

series specifically

Blue-Black (.11);

Sand (.13; Irisé

Bleaching 30/40 20/30 10/20 10/20 10 10

TECHNOLOGY

Bleaching 30/40 20/30 10/20 10/20 10

BIOMIMETIC QUATERNIZED KERATIN. A TRUE REVOLUTION IN RECONSTRUCTING. IT PERFECTLY REPLICATES THE AMINO ACID SEQUENCE NATURALLY FOUND IN HEALTHY HAIR, ACTING IN A TARGETED WAY ON DETERIORATED AREAS, FOR MAXIMUM STRENGTH EVEN AFTER THE TECHNICAL SERVICES.

Bleaching 30/40 20/30 10/20 10/20

FOR CLIENTS WITH A SENSITIVE SCALP OR FOR WHOEVER MAY FEEL

book See your technical

for more

or go to our website

usa.alfaparf.com information at

HIGHLY REFRESHING MINT ESSENTIAL HIGHLY REFRESHING OIL, AND MINTTHAT ESSENTIAL LACTIC ACID RESTOREOIL, AND LACTIC ACID THE NORMAL THAT PH LEVEL RESTORE AND THE THE CORRECT BALANCE pH NORMAL OF LEVEL THE FIBER, AND SEALING THE CORRECT THE CUTICLE OFFERING BALANCE NOURISHMENT OF THE FIBER, SEALING THE AND SHINE WHILE CUTICLE WITH AND RESTORING GIVING GLOSS SHINE BIOMIMETIC QUATERNIZEDAND BIOMIMETIC KERATIN. QUATERNIZED KERATIN.

SUGGESTED ON DRY TO DAMAGED HAIR DURING: - BLEACH SERVICES - COLOR SERVICES - TEXTURE SERVICES

DISCOMFORT/ ITCHING DURING IN-SALON TECHNICAL SERVICES.

ON THE SCALP: APPLY THE VIAL DIRECTLY ONTO THE SCALP 5 MINUTES BEFORE PROCEEDING WITH ANY TECHNICAL SERVICE (COLOR, BLEACH OR TEXTURE).

SUGGESTED AFTER ANY TECHNICAL SERVICE TO RESTORE THE PH LEVEL AND TO PROLONG THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.

IN COLOR/BLEACH SERVICES: MIX THE COLOR/BLEACHING POWDER WITH THE CORRESPONDING AMOUNT OF ACTIVATOR. ADD .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 1 Oz (30 g) OF COLOR/BLEACHING POWDER USED AND MIX TOGETHER UNTIL BLENDED.

IN THE MIXTURE: DURING THE TECHNICAL SERVICE MIX 1 VIAL WITH 2 Oz (60 g.) COLOR/BLEACHING POWDER + THE CORRESPONDING AMOUNT OF ACTIVATOR, THEN PROCEED WITH THE USUAL APPLICATION.

IN ALL SERVICES: APPLY ONTO THE SCALP USING THE SPECIAL NOZZLE, WORKING SECTION BY SECTION. MASSAGE AND DISTRIBUTE THE PRODUCT FROM ROOTS TO ENDS WITH A COMB. LEAVE TO WORK FOR 3-5 MINUTES. RINSE THOROUGHLY AND PROCEED WITH STYLING.

IN A COLOR SERVICE, ADD BOND REBUILDER ONLY IN THE COLORING MIXTURE FOR THE LENGTHS AND ENDS. IN TEXTURE SERVICES: MIX .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 2 Oz (60 ml.) OF LISSE DESIGN SMOOTHING FLUID/HYDRATEXTURE MOVEMENT. ALONE: FOR A RECONSTRUCTION SERVICE, APPLY BOND REBUILDER ON WASHED AND TOWEL DRIED HAIR, APPLY UNDER A HEAT SOURCE FOR 10 MINUTES. RINSE THOROUGHLY.

& TONING 3 - 5 minutes ends the last the lengths and without natural ends: to regrowth onto formula - use 1 part color lengths and Formula for the color applied shade in remix fashion to 1 level - work • Fading up series is used, time. If natural the lengths and of processing ratio. Apply to 10 vol Oxid’o minutes. with a 1:2 mixing series + 2 parts 2 levels, process up to 10 & 10 vol. Oxid’o 1 to • If fading is levels, mix color more than 2 • If fading is processing time. a guide. 10 minutes of 15 minutes as ends the last is visual - use ratio. Toner timing Toning: with a 1:2 mixing 10 vol Oxid’o result. Mix color and the objective you achieve Process until

Platinum: 50-55 minutes

250 ml (8.45 Fl.Oz.) - 17 APPLICATIONS

AN INCREDIBLE FLUID WITH DOUBLE INCREDIBLE FLUID THAT HELPS ACTION: TO REESTABLISH - RESTORES THE PHTHE NORMAL LEVEL OF THEpH SCALP OF THE THAT SCALP,DURING IS ALTERED AND RESTORE THE TECHNICAL CORRECT BALANCE OF THE FIBER. SERVICES. - RESTORES THE HAIR FIBER WHILE SEALING PARABEN-FREE. THE CUTICLE AND PROLONGS THE IN-SALON TECHNICAL SERVICE RESULT.

PARABEN-FREE

A BLEND OF SOOTHING ACTIVE

INGREDIENTS THAT PROVIDES RELIEF AND ALLEVIATES SENSATIONS OF DISCOMFORT AND STINGING.

COLOR REFRESHING

TIME

EOC Cube: 35 minutes

(855-276-4247).

*Results withwith livesensitive *tested test done onverified 100 people skin. on 100 people with sensitive scalps in comparison with the same technical service performed without Scalp Protector.

Level 10

Level 9

Bleaching 30/40 20/30 10/20 10/20 10

FRAGRANCE-FREE FRAGRANCE – FREE & & PARABEN – FREE PARABEN-FREE.

DESCRIPTION

RECOMENDED USE

SERIES 15-20 of colored) in tone from 1 to 6, natural to the desired base (color level volume according Contrasti medium dark Use developer on a dark or ratio: 1:1 1/2. Color contrasts bleaching. Mixing minutes, without bleachblonde without intensity. natural and glossy 5). Mixing ratio: 1:2 (1 and obtain extra-light, brown (level Platinum mixed with OSP) a base no darker than light the Platinum Series with shades to 5 levels (if Do not mix be applied to to lighten up series should ml of 40 vol Oxid’o). ing. The Platinum + 2 oz. / 60 ratios. Platinum Series to the difference in mixing oz. / 30 g of Series due other than Platinum

SUPPORT 855-APM-HAIR

Bleaching 30/40 20/30 10/20 10/20 10 10

300 ml (10.14 Fl.Oz.) - 30 APPLICATIONS

AN EXTRAORDINARY CREAM THAT REBUILDS HEALTHY HAIR AS WELL AS PROTECTS THE HAIR FIBER DURING TECHNICAL SERVICES. RE-ATTACHES and RE-BUILDS THE BONDS WHILE PROTECTING AND PREVENTING DAMAGES DURING ANY IN-SALON TECHNICAL SERVICE. IMPROVES THE OVERALL INTEGRITY OF THE HAIR, INCREASES HAIR STRENGTH AND ELASTICITY WHILE PROLONGING THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.

TO PROVIDE AND SOOTHING*ACTION. SCALP PROTECTION DURING TECHNICAL SERVICES.

50% Base Tone 30% Primary Tone 20% Secondary

.62

Level 8

A FLUID WITH A SOOTHING* AND SERUM WITH ACTION PROTECTING A PROTECTIVE ON THE SCALP

Approximately

.53

of the with the exception by up to ability the Color shades, (OOOSSS) all Evolution of it increases lightening Oxid’o). be mixed with Lifting Reinforcer of the Color, + 3 oz. 90 ml OOOSSS can with Evolution / 30 g (OOOSSS) Lifting Reinforcer in equal parts shade + 1 oz. When mixed (1 oz. / 30 g fashion Platinum series. series mixing ratio: 1:1 of the Platinum one level. Maximum with the exception of the Color shades Red Booster with all Evolution can be mixed Red Booster red tone value. red desired: / 90 ml Oxid’o. intensity to the the intensity of according to to give greater Booster + 3 oz. can be varied, / 7 1/2 g Red ml Oxid’o. The mixing ratio oz. / 50 g color + 1/4 oz. + 3 oz. / 90 3/4 g Red Booster + 1 oz. / 30 • Minimum 1 Oxid’o. oz. / 30 g color 3 oz. / 90 ml • Maximum 1 45 g color + + 1 1/2 oz. / oz. / 90 ml Oxid’o. / 90 ml Oxid'o. Correctors oz. / 15 g Corrector+ 1 oz. / 30 g color + 3 + 3 oz intensity: 1/2 2 oz / 60 g color 3 oz. / 90 ml Oxid’o. / 30 g Corrector • For minimum inch / 5 cm + intensity: 1 oz. g color + 410 1 ribbon • For maximum 1 1/2 oz. / 45 and yellow casts. minimum intensity: 1/2 oz. / 15 g 410 + • 410 Graphite: to counter orange 410 Graphite in lighter maximum intensity: another. BLUE: used of using tones (when with one grey tonal value can be mixed red and orange increasing the for reducing The correctors recommended), Violets, Mahogany HOW the Pure ideal grey tone TO USE mixing ratio is violet tone of GRAPHITE: the the minimum to enhance the warm tones, VIOLET: used shades to mute series. and Violet the Ash, Nacré lightening power and Reds Series. shades to boost (OSP) Platinum series Lifting Reinforcer can be mixed with all 40 vol Oxid’o). Super High Reinforcer OSP 4 oz. / 120 ml / 30 g OSP + Super High Lifting Shade + 1 oz. / 30 g Platinum up to 5 levels. ratio 1:1 (1 oz. Maximum mixing

THE SPECIAL

TECHNICAL

.52

SPECIAL SHADES

(.21);

(.35); Beige (.31; Tropical Glacés (.32); (.65). (.3); Marrons (.6; .661); Reds Series: Golden Natural Warm (.53); Pure Reds with warm shades. To be used mixed (.45); Mahogany (.5); Chocolate for resistant hair. Bronze Copper (.4); result is desired intense color when a more Natural Intensive with warm or cool shades To be used mixed Grey Hair: desired color. (90ml) 10v-20v-30v-40vl Regrowth on shade + 1 part Shade+ 3oz Formula for grey: 1 part natural shade + 1oz (30g) Fashion hair characteristics. • 50% - 100% g) Natural each individual depends on Mixing ratio: 1oz(30 product quantity In a color mixture,

PROCESSING

12 VIALS of 13 ml (0.44 Fl.Oz.) each

.35

10 10 Oxid’o) 10 ml of 40 vol + 2 oz. / 60 Pre-pigmentation oz. / 30 g Platinum ratio 1:2 (1 Platinum mixing

Pre-pigmentation

the target

intended for

JU ACA

Pre-pigmentation

use the natural

A– OB CA

tone and intensity,

Y– AN

Bleaching 30/40 20/30 10/20 10/20 10 10 10

30/40 20/30 10/20 10/20 10 10 10

20/30 10/20 10/20 10 10 10

10/20 10/20 10 10 10 Pre-pigmentation

GREY COVERAGE

results for desired

.45

.65

Level 7

Level 6

ml of Oxid’o) + 3 oz. / 90 of the Color / 60 g of Evolution 1:1.5 (2 oz. Mixing ratio

To get optimal fashion shade.

.43

MA HO G

Level 3

Level 2

Level 1

Level

Level 5

Level 4

.34

MO GA NO –

Desired Color

DEVELOPER

10/20 1 10 2 10 3 10 4 Pre-pigmentation 5 6 7 8 9 10

CUSTOMIZED

.66

PRODUCT

.32

ROJO – VERMELHO

VOLUME OF

.31

.0 2

.2 .2 2

TO BE USED DIRECTLY ON THE SCALP AND THROUGHOUT LENGTHS AND ENDS

SCALP & FIBER RESTORER

.23

– RED – ROSSO

SELECTING

–L A

.4 4 .0 4

NATURAL

.0 1 .1 .1 1

Tone value primary: golden

AFTER

TO BE USED IN THE MIXTURE

BOND REBUILDER

.21

.0 3

Tone value secondary: violet

7.32

Color level: medium blonde

no primary when there is The 0 is used one. a secondary tone but only

SCALP&FIBER

DURING

TO BE USED DIRECTLY ON THE SCALP OR IN THE MIXTURE

SCALP PROTECTOR

.13 NA RA NJ A

Example: Tonal Values base) 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange (red-violet base) 5 Mahogany 6 Red (red base) base) 7 Matte (green

Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde

ARANC IO – COP PER –

A NJ RA

a shade level. How to read indicates its color of the shade tonal value. • The first number the 30% primary number indicates tonal value. • The second 20% secondary an indicates the the shade has are the same, • The third number and third numbers • When the second “ ”. intense value

FIBER

BEFORE

SERIES

.12 SYSTEM

THE NUMBERING

COLOR PP016181 PAPER

SWATCH CHART

Revolution

THREE TUBES FREE WHEN YOU PURCHASE ONE SUPERMECHES BLEACH

PERFECT BLONDING

1707AP04

AN INNOVATIVE SYSTEM THAT WORKS ON THE WELLBEING OF THE SCALP, PERFORMANCE OF THE PRODUCT ON THE STRENGTH OF THE HAIR AND ON THE DURING COLOR, BLEACH AND TEXTURE SERVICES. THE HAIR SUPPORTERS THE SKIN AND THE HAIR FIBER BEFORE, TAKES CARE OF DURING AND AFTER TECHNICAL SERVICES. IT DOES NOT ALTER ABILITY OR THE COLOR RESULT, THE LIGHTENING NOR DOES IT CHANGE THE METHOD OF ACTIVATOR AND SAME DILUTION OF USE FOR THE PRODUCT (SAME RATIO). 100% PROFESSIONAL AMOUNT - MADE IN ITALY

CHOOSE ONE

PURE PERMANENT

TION PERFEC

COLORS REFERENCE SYSTEM

LO - AMARELO MARIL W- A LLO - YE LLO GIA

Natural Level

VER DE

VERDE – G REEN – VE RDE –

ZUL L –A AZU

– UE BL

U– BL

VIOLA – VIOLET –VIOLETA – V IOLET A

10/20 1 10 2 10 3 10 4 Pre-pigmentation 5 6 7 8 9 10

Pre-pigmentation

Level

Pre-pigmentation

Bleaching 30/40 20/30 10/20 10/20 10 10 10

To get optimal fashion shade.

GREY COVERAGE

results for desired

tone and intensity,

Series: Naturals with cool shades. To be used mixed Matte (.7). Pure Violets (.22);

use the natural

Nacré (.01); ASH

series specifically

(.1); Blue-Black

No Ammonia Fast Cream EQSMNA

Platinum: 50-55 minutes

TECHNICAL

SUPPORT 855-APM-HAIR

(855-276-4247).

*Results withwith livesensitive *tested test done onverified 100 people skin. on 100 people with sensitive scalps in comparison with the same technical service performed without Scalp Protector.

book See your technical

or go to our website

A BLEND OF SOOTHING ACTIVE

INGREDIENTS THAT PROVIDES RELIEF AND ALLEVIATES SENSATIONS OF DISCOMFORT AND STINGING.

TECHNOLOGY Bleaching 30/40 20/30 10/20 10/20

FOR CLIENTS WITH A SENSITIVE SCALP OR FOR WHOEVER MAY FEEL

PARABEN-FREE

at usa.alfaparf.com

PP016181 PAPER

SUGGESTED ON DRY TO DAMAGED HAIR DURING: - BLEACH SERVICES - COLOR SERVICES - TEXTURE SERVICES

DISCOMFORT/ ITCHING DURING IN-SALON TECHNICAL SERVICES.

ON THE SCALP: APPLY THE VIAL DIRECTLY ONTO THE SCALP 5 MINUTES BEFORE PROCEEDING WITH ANY TECHNICAL SERVICE (COLOR, BLEACH OR TEXTURE).

IN COLOR/BLEACH SERVICES:

SUGGESTED AFTER ANY TECHNICAL SERVICE TO RESTORE THE PH LEVEL AND TO PROLONG THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.

IN THE MIXTURE: DURING THE TECHNICAL SERVICE MIX 1 VIAL WITH 2 Oz (60 g.) COLOR/BLEACHING POWDER + THE CORRESPONDING AMOUNT OF ACTIVATOR, THEN PROCEED WITH THE USUAL APPLICATION.

IN A COLOR SERVICE, ADD BOND REBUILDER ONLY IN THE COLORING MIXTURE FOR THE LENGTHS AND ENDS.

IN TEXTURE SERVICES: MIX .35 Oz (10 g/ml) OF BOND REBUILDER

(1 SYRINGE) FOR EVERY 2 Oz (60 ml.) OF LISSE DESIGN SMOOTHING FLUID/HYDRATEXTURE MOVEMENT. ALONE: FOR A RECONSTRUCTION SERVICE, APPLY BOND REBUILDER ON WASHED AND TOWEL DRIED HAIR, APPLY UNDER A HEAT SOURCE FOR 10 MINUTES. RINSE THOROUGHLY.

& TONING

for more information

250 ml (8.45 Fl.Oz.) - 17 APPLICATIONS

PARABEN-FREE

Level 10

Bleaching 30/40 20/30 10/20 10/20 10

3 - 5 minutes ends the last the lengths and without natural ends: to regrowth onto formula - use 1 part color lengths and Formula for the color applied shade in remix fashion to 1 level - work • Fading up series is used, time. If natural the lengths and of processing ratio. Apply to 10 vol Oxid’o minutes. with a 1:2 mixing series + 2 parts 2 levels, process up to 10 & 10 vol. Oxid’o 1 to • If fading is levels, mix color more than 2 • If fading is processing time. a guide. 10 minutes of 15 minutes as ends the last is visual - use ratio. Toner timing Toning: with a 1:2 mixing 10 vol Oxid’o result. Mix color and the objective you achieve Process until

COLOR REFRESHING

TIME

EOC Cube: 35 minutes

EQSMFC

Bleaching 30/40 20/30 10/20 10/20 10 10

FRAGRANCE-FREE FRAGRANCE – FREE & & PARABEN – FREE PARABEN-FREE.

DESCRIPTION

Level 9

Level 8

Bleaching 30/40 20/30 10/20 10/20 10 10 10

TO PROVIDE AND SOOTHING*ACTION. SCALP PROTECTION DURING TECHNICAL SERVICES.

50% Base Tone 30% Primary Tone 20% Secondary

.62

300 ml (10.14 Fl.Oz.) - 30 APPLICATIONS

A FLUID WITH A SOOTHING* AND SERUM WITH ACTION PROTECTING A PROTECTIVE ON THE SCALP

Approximately

.53

RECOMENDED USE

THE SPECIAL

EQSMHL

.52

of the with the exception by up to ability the Color shades, (OOOSSS) all Evolution of it increases lightening Oxid’o). be mixed with Lifting Reinforcer of the Color, + 3 oz. 90 ml OOOSSS can with Evolution / 30 g (OOOSSS) Lifting Reinforcer in equal parts shade + 1 oz. When mixed (1 oz. / 30 g fashion Platinum series. series mixing ratio: 1:1 of the Platinum one level. Maximum with the exception of the Color shades Red Booster with all Evolution can be mixed Red Booster red tone value. red desired: / 90 ml Oxid’o. intensity to the the intensity of according to to give greater Booster + 3 oz. can be varied, / 7 1/2 g Red ml Oxid’o. The mixing ratio oz. / 50 g color + 1/4 oz. + 3 oz. / 90 3/4 g Red Booster + 1 oz. / 30 • Minimum 1 Oxid’o. oz. / 30 g color 3 oz. / 90 ml • Maximum 1 45 g color + + 1 1/2 oz. / oz. / 90 ml Oxid’o. / 90 ml Oxid'o. Correctors oz. / 15 g Corrector+ 1 oz. / 30 g color + 3 + 3 oz intensity: 1/2 2 oz / 60 g color 3 oz. / 90 ml Oxid’o. / 30 g Corrector • For minimum inch / 5 cm + intensity: 1 oz. g color + 410 1 ribbon • For maximum 1 1/2 oz. / 45 and yellow casts. minimum intensity: 1/2 oz. / 15 g 410 + • 410 Graphite: to counter orange 410 Graphite in lighter maximum intensity: another. BLUE: used of using tones (when with one grey tonal value can be mixed red and orange increasing the for reducing The correctors recommended), Violets, Mahogany HOW the Pure ideal grey tone TO USE mixing ratio is violet tone of GRAPHITE: the the minimum to enhance the warm tones, VIOLET: used shades to mute and Violet series. the Ash, Nacré lightening power and Reds Series. shades to boost (OSP) Platinum series Lifting Reinforcer can be mixed with all vol Oxid’o). 40 Super High ml Reinforcer OSP 4 oz. / 120 / 30 g OSP + Super High Lifting Shade + 1 oz. / 30 g Platinum up to 5 levels. ratio 1:1 (1 oz. Maximum mixing

Irisé (.21);

PROCESSING

12 VIALS of 13 ml (0.44 Fl.Oz.) each

.35

SPECIAL SHADES

the target

intended for

(.11); Sand (.13;

.45

Oxid’o) ml of 40 vol + 2 oz. / 60 Pre-pigmentation oz. / 30 g Platinum ratio 1:2 (1 Platinum mixing

Pre-pigmentation

ml of Oxid’o) + 3 oz. / 90 of the Color / 60 g of Evolution 1:1.5 (2 oz. Mixing ratio

CUSTOMIZED

.43

.65

Level 7

Level 6

Bleaching 30/40 20/30 10/20 10/20 10 10 10

30/40 20/30 10/20 10/20 10 10 10

20/30 10/20 10/20 10 10 10

10/20 10/20 10 10 10

Level 5

Level 4

Level 3

Level 2

SCALP & FIBER RESTORER

PRODUCT

.34

MA HO G

Desired Color

DEVELOPER

Level 1

BOND REBUILDER

TO BE USED DIRECTLY ON THE SCALP AND THROUGHOUT LENGTHS AND ENDS

.32

MO GA NO –

VOLUME OF

SCALP PROTECTOR

.31

.66

AFTER

TO BE USED IN THE MIXTURE

.23

.0 2

.2 .2 2

SCALP&FIBER

DURING

TO BE USED DIRECTLY ON THE SCALP OR IN THE MIXTURE

.21

–L A

.4 4 .0 4

NATURAL

.0 1 .1 .1 1

Tone value primary: golden

FIBER

BEFORE

SERIES

.13 NA RA NJ A

.0 3

Tone value secondary: violet

7.32

Color level: medium blonde

no primary when there is The 0 is used one. a secondary tone but only

ROJO – VERMELHO

SELECTING

ARANC IO – COP PER –

– RED – ROSSO

Tonal Values base) 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange (red-violet base) 5 Mahogany 6 Red (red base) base) 7 Matte (green

A NJ RA

JU ACA

THE NUMBERING

Example:

EQSM14

OF THE COLOR

.12

Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde

Supermeches+ High Lift

SCALP

FOR THE EVOLUTION

A– OB CA

24 Save $19.50

Y– AN

COLOR SWATCH

CHART

CHOOSE THREE FREE

ARPUR

Deep Red ARRED

Yellow

ARYELLOW

Clear

ARNMAGENTA

Electric Red ARNRED

Atomic Yellow ARNYELLOW

Dynamic Orange ARNORANGE

Pastel Violet ARPLAVENDER

Pastel Yellow ARPLEMONADE

Pastel Orange ARPORANGE

Pastel Grey ARPSILVER

ARCLEAR

ORDER BY PHONE 1.800.933.5733

SELECTING

VER DE

VERDE – G REEN – VE RDE –

NATURAL

Pre-pigmentation

20/30 10/20 10/20 10 10 10 Pre-pigmentation

ZUL L –A AZU

– UE BL

U– BL

30/40 20/30 10/20 10/20 10 10 10 Pre-pigmentation

Bleaching 30/40 20/30 10/20 10/20 10 10 10 Pre-pigmentation

ml of Oxid’o) + 3 oz. / 90 of the Color / 60 g of Evolution 1:1.5 (2 oz. Mixing ratio

CUSTOMIZED To get optimal fashion shade.

GREY COVERAGE

results for desired

tone and intensity,

Series: Naturals with cool shades. To be used mixed Matte (.7). Pure Violets (.22);

use the natural

Nacré (.01); ASH

series specifically

(.1); Blue-Black

intended for

(.11); Sand (.13;

the target

Irisé (.21);

SERIES

15-20 of colored) in tone from 1 to 6, natural to the desired base (color level volume according Contrasti medium dark Use developer on a dark or ratio: 1:1 1/2. Color contrasts bleaching. Mixing minutes, without bleachblonde without intensity. natural and glossy 5). Mixing ratio: 1:2 (1 and obtain extra-light, brown (level Platinum mixed with OSP) a base no darker than light the Platinum Series with shades to 5 levels (if Do not mix be applied to to lighten up series should ml of 40 vol Oxid’o). ing. The Platinum + 2 oz. / 60 ratios. Platinum Series to the difference in mixing oz. / 30 g of Series due other than Platinum

THE SPECIAL

PROCESSING

.5 .2 .2 2

TIME

EOC Cube: 35 minutes Platinum: 50-55 minutes

TECHNICAL

Level

Level 5

Level 4

Level 3

10/20 10/20 10 10 10

.66 .0 2

.1 .1 1

Tone value primary: golden

Desired Color

Level 2

Level 1 10/20 1 10 2 10 3 10 4 Pre-pigmentation 5 6 7 8 9 10

.31

.0 1

7.32

DEVELOPER

SUPPORT 855-APM-HAIR

(855-276-4247).

Level 7

Level 6 Bleaching 30/40 20/30 10/20 10/20 10 10 10

Bleaching 30/40 20/30 10/20 10/20 10 10 10

.32 .34 .43 .45

Bleaching 30/40 20/30 10/20 10/20 10 10

12 VIALS of 13 ml (0.44 Fl.Oz.) each

.35 .52 .53 .62 .65

Level 8

A FLUID WITH A SOOTHING* AND SERUM WITH ACTION PROTECTING A PROTECTIVE ON THE SCALP

Approximately

TO AND PROVIDE SOOTHING*ACTION. SCALP PROTECTION DURING TECHNICAL SERVICES.

50% Base Tone 30% Primary Tone 20% Secondary

Level 9

Bleaching 30/40 20/30 10/20 10/20 10

FRAGRANCE-FREE FRAGRANCE – FREE & & PARABEN – FREE PARABEN-FREE.

DESCRIPTION

*Results withwith livesensitive *tested test done onverified 100 people skin. on 100 people with sensitive scalps in comparison with the same technical service performed without Scalp Protector.

A BLEND OF SOOTHING ACTIVE

INGREDIENTS THAT PROVIDES RELIEF AND ALLEVIATES SENSATIONS OF DISCOMFORT AND STINGING.

TECHNOLOGY Bleaching 30/40 20/30 10/20 10/20

FOR CLIENTS WITH A SENSITIVE SCALP OR FOR WHOEVER MAY FEEL

RECOMENDED USE

of the with the exception by up to ability the Color shades, (OOOSSS) all Evolution of it increases lightening Oxid’o). be mixed with Lifting Reinforcer of the Color, + 3 oz. 90 ml OOOSSS can with Evolution / 30 g (OOOSSS) Lifting Reinforcer in equal parts shade + 1 oz. When mixed (1 oz. / 30 g fashion Platinum series. series mixing ratio: 1:1 of the Platinum one level. Maximum with the exception of the Color shades Red Booster with all Evolution can be mixed Red Booster red tone value. red desired: / 90 ml Oxid’o. intensity to the the intensity of according to to give greater Booster + 3 oz. can be varied, / 7 1/2 g Red ml Oxid’o. The mixing ratio oz. / 50 g color + 1/4 oz. + 3 oz. / 90 3/4 g Red Booster + 1 oz. / 30 • Minimum 1 Oxid’o. oz. / 30 g color 3 oz. / 90 ml • Maximum 1 45 g color + + 1 1/2 oz. / oz. / 90 ml Oxid’o. / 90 ml Oxid'o. Correctors oz. / 15 g Corrector+ 1 oz. / 30 g color + 3 + 3 oz intensity: 1/2 2 oz / 60 g color 3 oz. / 90 ml Oxid’o. / 30 g Corrector • For minimum inch / 5 cm + intensity: 1 oz. g color + 410 1 ribbon • For maximum 1 1/2 oz. / 45 and yellow casts. minimum intensity: 1/2 oz. / 15 g 410 + • 410 Graphite: to counter orange 410 Graphite in lighter maximum intensity: another. BLUE: used of using tones (when with one grey tonal value can be mixed red and orange increasing the Mahogany for reducing The correctors recommended), tone Violets, is grey HOW TO USE the Pure ideal mixing ratio violet tone of GRAPHITE: the the minimum to enhance the warm tones, VIOLET: used shades to mute and Violet series. the Ash, Nacré lightening power and Reds Series. shades to boost (OSP) Platinum series Lifting Reinforcer can be mixed with all 40 vol Oxid’o). Super High OSP oz. / 120 ml Reinforcer 4 + Lifting OSP g / 30 Super High Shade + 1 oz. / 30 g Platinum up to 5 levels. ratio 1:1 (1 oz. Maximum mixing

DISCOMFORT/ ITCHING DURING IN-SALON TECHNICAL SERVICES.

ON THE SCALP: APPLY THE VIAL DIRECTLY ONTO THE SCALP 5 MINUTES BEFORE PROCEEDING WITH ANY TECHNICAL SERVICE (COLOR, BLEACH OR TEXTURE). IN THE MIXTURE: DURING THE TECHNICAL SERVICE MIX 1 VIAL WITH 2 Oz (60 g.) COLOR/BLEACHING POWDER + THE CORRESPONDING AMOUNT OF ACTIVATOR, THEN PROCEED WITH THE USUAL APPLICATION.

at usa.alfaparf.com

PP016181 PAPER

SUGGESTED ON DRY TO DAMAGED HAIR DURING: - BLEACH SERVICES - COLOR SERVICES - TEXTURE SERVICES

IN COLOR/BLEACH SERVICES:

MIX THE COLOR/BLEACHING POWDER WITH THE CORRESPONDING AMOUNT OF ACTIVATOR. ADD .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 1 Oz (30 g) OF COLOR/BLEACHING POWDER USED AND MIX TOGETHER UNTIL BLENDED. IN A COLOR SERVICE, ADD BOND REBUILDER ONLY IN THE COLORING MIXTURE FOR THE LENGTHS AND ENDS. IN TEXTURE SERVICES:

MIX .35 Oz (10 g/ml) OF BOND REBUILDER (1 SYRINGE) FOR EVERY 2 Oz (60 ml.) OF LISSE DESIGN SMOOTHING FLUID/HYDRATEXTURE MOVEMENT. ALONE: FOR A RECONSTRUCTION SERVICE, APPLY BOND REBUILDER ON WASHED AND TOWEL DRIED HAIR, APPLY UNDER A HEAT SOURCE FOR 10 MINUTES. RINSE THOROUGHLY.

COLOR REFRESHING

for more information

300 ml (10.14 Fl.Oz.) - 30 APPLICATIONS

250 ml (8.45 Fl.Oz.) - 17 APPLICATIONS

PARABEN-FREE

Level 10

SPECIAL SHADES

or go to our website

TO BE USED DIRECTLY ON THE SCALP AND THROUGHOUT LENGTHS AND ENDS

SCALP & FIBER RESTORER

PRODUCT

Oxid’o) ml of 40 vol + 2 oz. / 60 Pre-pigmentation oz. / 30 g Platinum ratio 1:2 (1 Platinum mixing

book See your technical

AFTER

TO BE USED IN THE MIXTURE

BOND REBUILDER

.23

.0 4

Tone value secondary: violet

Color level: medium blonde

no primary when there is The 0 is used one. a secondary tone but only

VOLUME OF

SCALP&FIBER

DURING

TO BE USED DIRECTLY ON THE SCALP OR IN THE MIXTURE

SCALP PROTECTOR

.21

–L A

.4 4

FIBER

BEFORE

SERIES

.13 NA RA NJ A

.0 3

Example: Tonal Values base) 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange (red-violet base) 5 Mahogany 6 Red (red base) base) 7 Matte (green

Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde

Natural Level

ARPPINK

OF THE COLOR

.12 ARANC IO – COP PER –

VIOLA – VIOLET –VIOLETA – V IOLET A

Rich Purple

Sexy Magenta

Pastel Pink

SCALP

FOR THE EVOLUTION

LO - AMARELO MARIL W- A LLO - YE LLO GIA

JU ACA

ARMAG

ARNPINK

ARPMINT

TION PERFEC

COLORS REFERENCE SYSTEM

THE NUMBERING

MA HO G

Magenta

Eccentric Pink

Pastel Green

MO GA NO –

ARPINK

ARNGREEN

ARPBLUE

ROJO – VERMELHO

Pink

Shocking Green

– RED – ROSSO

ARGR

ARNBLUE

PURE PERMANENT

A NJ RA

Pure Green

rEvolution PASTELS: Pastel Blue

A– OB CA

ARBLUE

rEvolution NEONS: Crazy Blue

Y– AN

rEvolution ORIGINALS: True Blue

Purchase at special price (4) Evolution Harmonizers Tubes 2oz .01 Soft Ash .02 Soft Violet .03 Soft Gold .013 Soft Ash Gold (1) Oxid’o 10vol Developer 33.8oz (1) Oxid’o 20vol Developer 33.8oz (1) Supermeches+ Bleach (your choice) (1) Bond Rebuilder 10.1oz (1) Scalp & Fiber Restorer 8.5oz (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart (1) Evolution Wall Chart $ 119.60 Save $29.90 1707AP01

COLOR SWATCH

CHART

SUGGESTED AFTER ANY TECHNICAL SERVICE TO RESTORE THE PH LEVEL AND TO PROLONG THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.

Purchase at special price (8) Evolution Color Tubes 2oz 11.00 11.02 11.10 11.11 11.13 11.20 11.21 11.32 (1) Evolution 0SP (Super High Lift Reinforcer) 2oz (1) Oxid’o 40vol Developer 33.8oz (1) Bond Rebuilder 10.1oz (1) Scalp & Fiber Restorer 8.5oz (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart (1) Evolution Wall Chart $ 123.60 Save $30.90 1707AP02

PERFECT TONING

Purchase at special price (6) Colorwear Color Tubes 2oz 9.21 10.31 10.1 10.02 9.13 10.21 (1) Colorwear Activator 33.8oz (your choice) (1) Supermeches+ Bleach (your choice) (1) Bond Rebuilder 10.1oz (1) Scalp & Fiber Restorer 8.5oz (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart (1) Evolution Wall Chart $ 125.40 Save $31.35 1707AP03

Semi di Lino

BACKBAR DUOS $

30 Save $12

MOISTURE

DIAMOND

1707AP06

1707AP05

Shampoo 33.8oz Conditioner 33.8oz

DISCIPLINE

RECONSTRUCTION

1707AP08

1707AP07

Shampoo 33.8oz Mask 16.9oz Liter Pump

Shampoo 33.8oz Mask 16.9oz

APPUMP33

Jar Pump

APPUMP-JAR

Pigments

ONE SHADE FREE WHEN YOU PURCHASE SHAMPOO + MASK DUO $

21 Save $18

HYDRATE

Shampoo 6.8oz & Mask 6.8oz + Pigments Color Bottle 3oz (your choice) 1707AP09

REPARATIVE

Shampoo 6.8oz & Mask 6.8oz + Pigments Color Bottle 3oz (your choice) 1707AP10

NUTRITIVE

Shampoo 6.8oz & Mask 6.8oz + Pigments Color Bottle 3oz (your choice) 1707AP11

P RO F I T U P TO $ 1 59

BY C R E AT I N G C U STO M I Z E D R E TA I L

RETAIL A HAIR SPRAY HE IS PROUD TO CALL HIS OWN! The founders of 18.21 Man Made pledge to change men’s grooming by providing tools intended for men, used by men. •FOR ALL HAIR TYPES •LAYER FOR ADDITIONAL HOLD •WEIGHTLESS TEXTURE •SWEET TOBACCO AROMA Premium Hair Spray 10oz $

ETSPR10 | SUGGESTED RETAIL $24

G E T T H E D E TA I L S

www.SalonServiceGroup.com ORDER ONLINE

An absolute hook for established clients and barber browsers alike. Classic Pomade empowers your male clients to construct their magnum opus every day.

A TRADITIONAL POMADE WITH UNTRADITIONAL INGREDIENTS. The lightweight, water soluble formula provides a moldable hold with high shine that rinses clean and won’t clog follicles.

PERSONAL GROOMING PRODUCTS FOR THE CONFIDENT MALE

• Aloe Vera: rejuvenates for skin health. • Licorice Root Extract: anti-inflammatory to reduce flaking. • Biotinoyl Tiptide-1, Apigenin, Oleonolic Acid: slows early hair loss, strengthens the follicle, enhances anchoring of hair strands to scalp • Neem Seed Oil: antibacterial to stimulate the scalp and clear imperfections. • 5-Alpha Avocuta: controls sebum protection, reducing greasiness

DHM/LIT/STCP

CLASSIC POMADE A traditional pomade that delivers light, moldable hold with high shine.

PCTS/TIL/MHD

• Coenzyme q10: protects against harmful free radicals and environmental factors.

with high shine. A traditional pomade that delivers light, moldable hold CLASSIC POMADE

BUY 5 CLASSIC POMADE GET 1 FREE

Purchase (5) Classic Pomade 2oz Receive FREE (1) Classic Pomade 2oz (1) Classic Pomade Retail Support $ 53.75 Save $10.75 1707EU01 MALE

CONFIDENT FOR THE

PRODUCTS

GROOMING

• Glycerin: anti-humectant to control frizz. $

10.75

EHCP2

$21.50 SUGGESTED RETAIL

ORDER BY PHONE 1.800.933.5733

PERSONAL

Try-me sizes will be your copilot to destination profit! The Try-Me Display holds 4 of each product, allowing clients to grab, go, and travel beautifully.

FREE TRY-ME DISPLAY

Purchase (4 of each) Travel Size Products Below Receive FREE (1) Try-Me Display (3 detachable bins) $ 306.10 Save $64.02 1707EU02

Hydrating Shampoo 1.7oz $

Bodifying Shampoo 1.7oz

ENHYS1 | $6 SUGGESTED RETAIL

Moisture Solution Conditioner 1.7oz $

3.50

ENC1 | $7 SUGGESTED RETAIL

Urgent Repair Shampoo 1.7oz $

ENREPS1 | $8 SUGGESTED RETAIL

Urgent Repair Treatment 1.7oz $

4.50

ENREPT1 | $9 SUGGESTED RETAIL

Beautifying Serum 1oz $

5.50 5.25

EUFRESH1 | $10.50 SUGGESTED RETAIL

VOLUMIZING SHAMPOO STOCKUP

EXBS1 | $8 SUGGESTED RETAIL

Bodifying Conditioner 1.7oz $

4.50

EXBC1 | $9 SUGGESTED RETAIL

Leave-In Repair Treatment 1oz $

3.50

EXTRT1 | $7 SUGGESTED RETAIL

Moisture Intense Shampoo 1.7oz $

EXMIS1 | $8 SUGGESTED RETAIL

Moisture Intense Conditioner 1.7oz

ENSERUM1 | $11 SUGGESTED RETAIL

Fresh Effect Dry Shampoo 1.7oz $

Purchase (6) Volumizing Shampoo 8.5oz Receive FREE (1) Volumizing Shampoo 33.8oz $ 69 Save $29.50 1707EU04

4.50

EXMIC1 | $9 SUGGESTED RETAIL

Full Effect Texture Spray 1.7oz $

5.25

EYFE1 | $10.50 SUGGESTED RETAIL

DAILY BALANCE CONDITIONER STOCKUP

Purchase (6) Daily Balance Conditioner 8.5oz Receive FREE (1) Daily Balance Conditioner 33.8oz $ 78 Save $31 1707EU05

Elevate Firm Spray 2oz $

5.90

EYEL2 | $11.80 SUGGESTED RETAIL

Sculpture Styling Glaze 1.7oz $

3.50

EYSCULPT1 | $7 SUGGESTED RETAIL

Illuminate Shine Mist 1oz $

3.25

EYILLUM1 | $6.50 SUGGESTED RETAIL

Behave Styling Cream 1.7oz $

3.50

EYBEHAVE1 | $7 SUGGESTED RETAIL

Sea Spritz Texture 1oz $

3.25

EYSSPR1 | $6.50 SUGGESTED RETAIL

Tame Frizz Control Spray 1.7oz $

5.63

EYTAME1 | $11.25 SUGGESTED RETAIL

BUY 1 GET 1 FREE ALOELITE PODS

Purchase (1) AloeLite Pods (50pk) Receive FREE (1) AloeLite Pods (50pk) $ 25.95 Save $25.95 1707EU03

*Eufora promotions available to full brand representation Eufora customers only.

www.SalonServiceGroup.com ORDER ONLINE

NEURO LIQUID THERMAL PROTECTION

This heat protecting line provides every client with a new care and styling regimen that will keep them coming back for more. How it works: HeatCTRL technology activates with heat, crosslinking proteins and silicones to help repair the cuticle and form a protective barrier to prevent damage.

Turn product into profit: Neuro Liquid is your segue from the chair to retail victory. Page 27 presents kits to fit the needs of your clients and yourself with potential revenue from $35.98 up to $630!

ORDER BY PHONE 1.800.933.5733

HeatCTRL reduces the rate of heat transfer, giving your clients all the styling power without the damage.

NEURO LATHER HeatCTRL Shampoo • Gently removes dirt and residue • Color-safe formula for all hair types

Every HeatCTRL product is proven to: • Provide heat-activated thermal protection • Help prevent the cuticle from cracking • Add gloss, moisture, and shine

9.2oz

NROS9

$21.99 SUGGESTED RETAIL $

33.8oz

23.50

NROS33

NEURO RINSE HeatCTRL Conditioner

NEURO REPAIR HeatCTRL Treatment

• Protects hair from heat damage

• Provides thermal protection and intensive repair

• Hydrating formula protects the cuticle and reduces friction

9.2oz

11.50

NROC9

$22.99 SUGGESTED RETAIL $

33.8oz

24.50

NROC33

• Restores moisture to smooth and condition dry hair for brilliant shine

5.1oz

12.50

NROT5

$24.99 SUGGESTED RETAIL

NEURO PRIME HeatCTRL Blowout Primer

NEURO LIFT HeatCTRL Volume Foam

• Preps hair for blow-drying while protecting against heat damage

• Instills voluminous body with a medium hold and also defines curls

• Helps control blowouts for silkysmooth results and glossy shine

• Provides added lift and fullness while blow-drying

.85oz

5.99

NROPB85

$9.99 SUGGESTED RETAIL

4.7oz

12.50

NROPB4

$24.99 SUGGESTED RETAIL

1.5oz

5.99

NROL1

$9.99 SUGGESTED RETAIL

6.7oz

NROL6

$21.99 SUGGESTED RETAIL

NEURO PROTECT HeatCTRL Iron Spray

NEURO FINISH HeatCTRL Style Spray

• Delivers shine and hold while protecting against heat damage

• Boosts body while delivering longlasting hold and thermal protection

• Helps resist humidity and block frizz

1.5oz

5.99

NROPSP1

$9.99 SUGGESTED RETAIL

6oz

NROPSP6

$21.99 SUGGESTED RETAIL

1.5oz

5.99

NROF1

$9.99 SUGGESTED RETAIL

6oz

NROF6

$21.99 SUGGESTED RETAIL

Get retail ready on the next page www.SalonServiceGroup.com ORDER ONLINE

NEURO LIQUID BOUNDLESS BLOWOUT KIT Purchase at special price Limited Edition Neuro Light Dryer Receive FREE Round Brush Medium Prime HeatCTRL Blowout Primer 4.7oz Lift HeatCTRL Volume Foam 6.7oz Neuro Care Foil Sampler Lather HeatCTRL Shampoo .25oz Rinse HeatCTRL Conditioner .25oz Repair HeatCTRL Treatment .25oz Clips (2pk) $ 114.99 Save $39.97 1707P05

NEURO LIQUID SALON KIT

Purchase at special price (4) Lather HeatCTRL Shampoo 9.2oz (4) Rinse HeatCTRL Conditioner 9.2oz (4) Repair HeatCTRL Treatment 5.1oz (4) Prime HeatCTRL Blowout Primer 4.7oz (4) Lift HeatCTRL Volume Foam 6.7oz (4) Protect HeatCTRL Iron Spray 6oz (4) Finish HeatCTRL Style Spray 6oz Receive FREE (1) Lather HeatCTRL Shampoo 33.8oz (1) Rinse HeatCTRL Conditioner 33.8oz (1) Repair HeatCTRL Treatment 5.1oz (1) Grip Dryer (1) Round Brush Medium (1) Brochure (6) Neuro Care Foil Sampler Lather HeatCTRL Shampoo .25oz Rinse HeatCTRL Conditioner .25oz Repair HeatCTRL Treatment .25oz $ 315 Save $174.80 1707P01

*Available in August

NEURO LIQUID INFINITE SMOOTH KIT

Purchase Limited Edition Neuro Smooth 1½" Receive FREE Prime HeatCTRL Blowout Primer .85oz Protect HeatCTRL Iron Spray 6oz Finish HeatCTRL Style Spray 6oz Neuro Care Foil Sampler Lather HeatCTRL Shampoo .25oz Rinse HeatCTRL Conditioner .25oz Repair HeatCTRL Treatment .25oz $ 99.99 Save $29.71 1707P06

*Available in August

FREE NEURO PRIME OR PROTECT

NEURO LIQUID STYLIST KIT Purchase at special price Lather HeatCTRL Shampoo 9.2oz Rinse HeatCTRL Conditioner 9.2oz Repair HeatCTRL Treatment 5.1oz Prime HeatCTRL Blowout Primer 4.7oz Lift HeatCTRL Volume Foam 6.7oz Protect HeatCTRL Iron Spray 6oz Finish HeatCTRL Style Spray 6oz Receive FREE Neuro Liquid Tote $ 64.99 Save $25.47 1707P02

NEURO LIQUID TAKE HOME KIT

Purchase at a special price Prime HeatCTRL Blowout Primer .85oz Lift HeatCTRL Volume Foam 1.5oz Protect HeatCTRL Iron Spray 1.5oz Finish HeatCTRL Style Spray 1.5oz $ 17.99 Save $5.99 1707P03

ORDER BY PHONE 1.800.933.5733

Receive FREE (included in box) Prime HeatCTRL Blowout Primer .85oz When you purchase (any 1 dryer) Neuro Light Dryer $ 114.99 Save $5.99 NROLITE

Receive FREE (included in box) Protect HeatCTRL Iron Spray 1.5oz When you purchase (any 1 iron) Neuro Smooth 1½" $ 89.99 Save $5.99 NROSMOOTH

Neuro Motion Dryer $ 124.99 Save $5.99

Neuro Style 1" $ 89.99 Save $5.99

NROSTYLE

NRODRY

Neuro Cone 1¼" $ 59.99 Save $5.99

NROCONEM

NROGRIP

Neuro Rod 1" $ 59.99 Save $5.99

NROROD1

NROMOT

Neuro Dry $

114.99 Save $5.99

Neuro Grip Dryer $ 84.99 Save $5.99

SAVE UP TO 38% ON DUOS YOU SAVE, YOU PROFIT. WIN. WIN.

Create a display in a high-traffic area and pass the savings on to your clients. It will entice them to purchase and you'll still profit up to $16 each!

SHAMPOO ONE Shampoo One 33.8oz The Conditioner 33.8oz $ 18 Save $4.63 1707P07

ORIGINAL Awapuhi Shampoo 33.8oz The Detangler 33.8oz $ 18 Save $5.13 1707P13

TEA TREE SPECIAL Tea Tree Special Shampoo 33.8oz Tea Tree Special Conditioner 33.8oz $ 24 Save $9.63 1707P19

SMOOTHING Super Skinny Shampoo 33.8oz Super Skinny Conditioner 33.8oz $ 18 Save $10.13 1707P08

STRENGTH Super Strong Shampoo 33.8oz Super Strong Conditioner 33.8oz $ 18 Save $11.13 1707P14

TEA TREE LEMON SAGE Lemon Sage Thickening Shampoo 33.8oz Lemon Sage Thickening Conditioner 33.8oz $ 24 Save $10.01 1707P20

COLOR CARE Color Protect Shampoo 33.8oz Color Protect Conditioner 33.8oz $ 18 Save $6.13 1707P09

MOISTURE Instant Moisture Shampoo 33.8oz Instant Moisture Conditioner 33.8oz $ 18 Save $9 1707P15

TEA TREE HEAD-TO-TOE Tea Tree Special Shampoo 33.8oz Tea Tree Hair and Body Moisturizer 10.1oz $ 18 Save $5.38 1707P21

NEON (see next page for retail tips) Sugar Cleanse 33.8oz Sugar Rinse 33.8oz $ 16 Save $4.50 1707P10

CURLS Spring Loaded Shampoo 24oz Spring Loaded Conditioner 24oz $ 23 Save $10.98 1707P16

TEA TREE SCALP CARE Scalp Care Anti-Thinning Shampoo 33.8oz Scalp Care Anti-Thinning Root Lift Foam 6.8oz $ 20 Save $8.98 1707P22

EXTRA-BODY Extra-Body Shampoo 33.8oz Extra-Body Conditioner 33.8oz $ 18 Save $6.13 1707P11

BLONDE Forever Blonde Shampoo 24oz Forever Blonde Conditioner 24oz

AWAPUHI MIRRORSMOOTH MirrorSmooth Shampoo 33.8oz MirrorSmooth Conditioner 6.8oz $ 23 Save $11.38 1707P12

AWAPUHI WILD GINGER Moisturizing Lather Shampoo 33.8oz Keratin Cream Rinse 8.5oz $ 23 Save $11.38 1707P18

TEA TREE LAVENDER MINT (1) Lavender Mint Moisturizing Shampoo 33.8oz (1) Lavender Mint Moisturizing Conditioner 33.8oz Receive FREE (2) Lavender Mint Deep Conditioning Mineral Hair Mask .68oz $ 27 Save $13.39 1707P23

23 Save $10.98

1707P17

www.SalonServiceGroup.com ORDER ONLINE

GOOD VIBRATIONS SWEET BACK-TO-SCHOOL SAVINGS

In recent years, back-t0-school spending has seen a steady rise. Take advantage of this trend to ensure your retail makes their list with these eye-catching shoppables!

*See page 24 for duo details

FREE SCULPTING BRUSH

Purchase Express Ion Smooth+ 1Â˝" Receive FREE Sculpting Brush $ 79.99 Save $3.59 1707P24

Consumers make decisions emotionally, then justify them rationally. Use this knowledge to your advantage.

NEON RETAIL SET

Purchase at special price Sugar Cleanse Shampoo 10.1oz Sugar Rinse Conditioner 10.1oz Sugar Cream Smoothing Cream 6.8oz Sugar Twist Tousle Cream 6.8oz Sugar Spray Texture Spray 8.5oz Sugar Confection Working Spray 8.5oz $ 20 Save $13.50 1707P25

NEON TRAVEL KIT

Purchase Sugar Cleanse Shampoo 3.4oz Sugar Rinse Conditioner 3.4oz Sugar Confection Working Spray 3.4oz Sugar Twist Tousle Cream 2.5oz Receive FREE Travel Bag $ 11.98 Save $5 1707P26

ORDER BY PHONE 1.800.933.5733

Your clients will purchase limited edition items based on the fleeting availability.

Group the Good Vibrations collection together in a highimpact area of your salon. Not only will their limited nature help them sell, but similar themed items tend to sell together.

EXPRESS MINI SMOOTH LIMITED EDITION

POWERFUL, PETITE SMOOTHING.

The Express Mini Smooth's ¾" plates heat up to 410˚providing powerful, pocket-sized smoothing on the go. With its dual voltage design, it's ready for wherever clients want to go.

STYLE + MINI

Purchase Express Ion Style+ 1" Receive FREE Express Mini Smooth ¾" $ 79.99 Save $19.99 1707P27

SMOOTH + MINI

Purchase Express Ion Smooth+ 1½" Receive FREE Express Mini Smooth ¾" $ 79.99 Save $19.99 1707P28

Individually $

19.99

1707P40

$32.99 SUGGESTED RETAIL

FROM SAMPLES TO SALES

LONG-TERM RETAIL SUCCESS

Sampling delivers long-term results—it opens a discussion and exposes clients to products, encouraging future purchases.

Trio Foils Include: • Moisturizing Lather Shampoo • Keratin Cream Rinse • Keratin Intensive Treatment

TEA TREE

Purchase (6) Tea Tree Hair and Body Moisturizer 10.1oz Receive FREE (24) Tea Tree Special Shampoo Foil Packs with Dispenser $ 42.78 Save $6 1707P29

AWAPUHI WILD GINGER

Purchase (6) Keratin Intensive Treatment 5.1oz Receive FREE (12) NEW Awapuhi Wild Ginger Repair Deluxe Trio Foils with Dispenser $ 81.78 Save $15 1707P30

www.SalonServiceGroup.com ORDER ONLINE

SPOIL WITH OIL TRIAL SIZE OPPORTUNITY

The oil market is overwhelming for some clients—let them know why MarulaOil is right for them. Trial sizes offer an affordable way for clients to try products they normally wouldn't, improving your chance for future retail success. Rare Oil Extending Primer 1.8oz Primer spray creates an ideal foundation and extends the life of your style as it conditions and protects. $ 5.40 Save $4.20 MAPRM1

Rare Oil Intensive Hair Masque 1.7oz Cold-pressed Marula oil thoroughly hydrates and dramatically smoothes and softens dry, coarse hair and adds fullness to fine, limp hair. $ 5.40 Save $4.60 MAMMINI

Rare Oil Treatment .24oz * Cold-pressed Marula oil instantly hydrates, tames, and softens hair with powerful antioxidants and replenishing oleic acids. $ 2.25 Save $1.65 MAOILSAMP

Rare Oil Replenishing Shampoo 3.4oz Gentle, color-safe shampoo infused with cold-pressed Marula oil, packed with powerful antioxidants, and replenishing oleic acids for instant hydration, taming and softness. $ 5.40 Save $3 MAS3

Rare Oil Replenishing Conditioner 3.4oz Delivers intense hydration, instant detangling, and a smooth, soft feel, plus the nourishment and protective power of cold-pressed Marula oil. $ 5.40 Save $3.60 MAC3

Rare Oil Styling Cream 2.5oz This multitasking styling cream instantly smoothes, fights frizz, and helps seal split ends. $ 5.40 Save $4.20 MASC2

Rare Oil Perfecting Hairspray 2.3oz Flexible, layering hairspray replenishes hair while it holds. $ 5.40 Save $1.80 MASP2

*Labeled “Not for Resale”

DON'T FORGET THE MEN It's easier to retail to existing clients—keep men coming back with a wash house experience meant just for him. Cover the cost of your liter purchase by retailing your free 8.5oz shampoo. Retail the other 4 to profit $34.55!

ORDER BY PHONE 1.800.933.5733

25% OFF LITERS

Heavy Hitter 33.8oz $ 9.45 Save $3.18 MMHH33 Double Hitter 33.8oz $ 13.40 Save $4.48

BUY 4 GET 1 FREE

MMDH33

(5) Heavy Hitter 8.5oz 24 Save $6 1707P31

(5) Double Hitter 8.5oz $ 32 Save $8 1707P32

GET COLOR READY

COLOR ADVOCATE KIT

COLOR OPTIONS TO FIT YOU

As back-to-school season approaches, your color stocks dwindle. Become a color advocate with this all-in-one kit or see below to update your swatch book while stocking up on color.

THE COLOR

THE COLOR XG

PM SHINES

THE DEMI

Purchase (36) the color Color Tubes 3oz (your choice) Receive FREE (1) the color Swatch Book $ 225 Save $45 1707P33

Purchase (36) PM Shines Color Bottles 2oz (your choice) Receive FREE (1) PM Shines Swatch Book $ 179.64 Save $25 1707P36

Purchase (36) the color XG Color Tubes 3oz (your choice) Receive FREE (1) the color XG Deluxe Swatch Book $ 261 Save $55 1707P34

Purchase (36) The Demi Color Tubes 2oz (your choice) Receive FREE (1) The Demi Swatch Book $ 194.40 Save $42 1707P37

Purchase (60) the color Color Tubes 3oz 3 of each:

4N, 5N, 6N, 7N, 8N, 5N+, 6N+, 7N+, 6NN, UTP

1N, 2N, 3N, 9N, 10N, 3N+, 4N+, 8N+, 9N+, 4NN, 5NN, 5NB, 7NB, 7A, 8A

2 of each:

Receive FREE (1) Skylight Clay Lightener 14.1oz (2) 20vol Cream Developer 33.8oz (2) 10vol Cream Developer 33.8oz (2) Paul Mitchell Capes (2) Paul Mitchell Stylist Aprons (1) the color Swatch Book (1) The Color Advocate Guide (2) Color Mixing Bowls (1) NEW Color Merchandising Easels (2pk) (1) NEW Color Merchandising Mirror Clings (3pk) (2) Color Brushes (2) Sweet Shot Measuring Units $ 375 Save $201.69 1707P39

THE COLOR XG MINI

Purchase (14) the color XG Color Tubes 3oz (your choice) Receive FREE (1) the color XG Mini Swatch Book $ 101.50 Save $35 1707P35

POP XG

Purchase (12) Pop XG Color Tubes 6oz (your choice) Receive FREE (1) NEW Pop XG Swatch Ring $ 95.88 Save $25 1707P38

www.SalonServiceGroup.com ORDER ONLINE

FREE

DEMI PERMANENT CONDITIONER ($165 value)

WHEN YOU PURCHASE THE b 3 INTRODUCTORY OFFER intro offer includes: b3 Brazilian Bond Builder 17oz • 3 each: Color Care Shampoo & Conditioner 12oz, and Instant Reconstructor 6oz • b3 Application Brush & Bowl, and Marketing Materials •

FREE COLOR CARE DUO

1707B301

FREE STYLIST SWAG

(b3 Apron, Wall Chart, Mirror Cling, Window Decal, Easel Cards, Reminder Signs, and Application Brush and Bowl, )

Purchase at special price (3) Shampoo & Conditioner 12oz Duo Receive FREE (1) Shampoo & Conditioner 12oz Duo $ 73.50 Save $50.50 1707B302 $48 SUGGESTED RETAIL (PER DUO)

1.800.933.5733 ORDER ONLINE : www.SalonServiceGroup.com FIND A STORE : www.SalonServiceGroup.com/locations ORDER BY PHONE :

348 Save $219.50

WHEN YOU PURCHASE BRAZILIAN BOND BUILDER .23oz AMPOULE 12pk $

59 Save $19.50

1707B303

visit us www.SalonServiceGroup.com