Model courtesy of KEVIN.MURPHY
march / april ‘14
MO/OK
TULSA, OK MARCH 9 & 10
Hard Rock Hotel & Casino 777 W Cherokee St Catoosa, OK 74015
DAY 1 TICKET $ 89 | 03/09TUL
MINNEAPOLIS, MN MONDAY, MARCH 24
The Varsity Theater
DAY 2 TICKET $ 99 | 03/10TUL
1308 4th Street SE Minneapolis, MN 55414 *Valet parking included
DAY ONE Sunday, March 9
ColorProof Evolved Color Care Watch as Phillip introduces fresh techniques, cuts, and styles while you discover custom fusions with ColorProof products. Plus witness time-saving and revenue-increasing techniques!
Phillip Wilson
Ultimate Style With Mathew and Ryan, you get twice the techniques, twice the cuts, and twice the experience. They show you how to pair the styling products and tools that make anything possible.
Mathew Davison & Ryan Boyle
TICKET PRICE $ 79 | 03/24MMN
Ultimate Style
Runway to Reality
Get prepared for the hottest haircutting trends and techniques. Mathew will enhance your cutting and styling, showing you how to minimize time and effort while maximizing your profit
Bring the Runway to your salon and educate your clients to give them styling versatility at home. Witness the CUT.ME demonstration with the new, custom Kevin.Murphy shears!
Mathew Davison
Saskia Almasan
Glycolic Smoothing Learn advanced techniques, ideas, and concepts from charismatic celebrity stylist, Martino Cartier, in a fun, highenergy environment.
Martino Cartier DAY TWO Monday, March 10
Color Meets Smooth Watch Platform Artist, Lindsay Nix, demonstrate the pairing of Keratin Complex Color Therapy with their signature Smoothing Therapy treatment to achieve brilliant, long-lasting results.
Evolved Color Care Behold as Phillip Wilson introduces fresh techniques, cuts, and styles. Discover custom fusions and witness techniques that save you time and increase your revenue.
The Experience Get the real Paul Mitchell experience. Watch and learn as Thomas Cousins introduces the latest trends and techniques in this demo and hands-on session.
Thomas Cousins
Lindsay Nix
Phillip Wilson
CALL TO RESERVE YOUR SPOT 800.933.5733, ext 7299 or contact your salon consultant
MEMPHIS, TN MONDAY, APRIL 7
Esplanade Memphis 901 Cordova Station Cordova, TN 38018
Ultimate Style
TICKET PRICE $ 79 | 04/07MTN
Color Meets Smooth
Branding Your Business Join us for a fun, eye opening workshop focused entirely on you, your talent & how to promote it! Learn to identify and transform how clients perceive you, what they are NOT telling you, and how to build your brand.
Lindsay and Darryl will demonstrate how Keratin Complex Color Therapy and their signature Smoothing Therapy can to achieve brilliant, long-lasting results for your clients.
Get prepared for the hottest haircutting trends and techniques. Mathew will enhance your cutting and styling, showing you how to minimize time and effort while maximizing your profit.
Demostrations in the store all day
Mathew Davison
Lindsay Nix & Darryl Roland
Nancy Dobell
KANSAS CITY, MO APRIL 13 & 14
The Gallery
Ultimate Style & Cutting
61 E 14th Street Kansas, City, MO 64105
(In the Power and Lights District) DAY 1 TICKET $ 79 | 04/13KCM
DAY 2 TICKET $ 79 | 04/14KCM
DAY TWO Monday, April 14
2-DAY PASS $ 129 | 04/13KCM-BOTH
Mathew and Ryan will show you the hottest haircutting techniques and trends. With strong artistic visions, they pair the styling products and tools that make anything possible.
Mathew Davison & Ryan Boyle
DAY ONE Sunday, April 13
Color Meets Smooth
Red Carpet Style & Fashion Learn 3 hairstyles featuring the latest trends, techniques, and behind-the-scenes secrets. Achieve the fabulous red carpet looks your clients have been asking for.
Discover the synergy behind coupling Keratin Complex Color Therapy with their signature Smoothing Therapy treatment. Watch as Platform Artist, Lindsay Nix, demonstrates how to achieve brilliant, long-lasting results.
Lindsay Nix
Kevin Hughes
Evolved Styling
Runway to Reality Bring the Runway to your salon! Style.Master Ali Batista will showcase the runway looks and the new trends collection. She will also demonstrate the new custom shears from Kevin.Murphy.
Ali Batista
Add new looks to your special event portfolio as international educator, John Bertorelli focuses on styling, finishing, and updos. Learn these looks from the ColorProof collection just in time for prom and wedding season.Â
John Bertorelli
get noticed. get recognized. Style your clients using only u-smooth products & tools. Snap a shot of your work then submit it online at: www.u-smooth.com/ProjectUsmooth
p e x am
a r neutr gray goround back
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Your image could become a part of u-smooth! If selected, we'll use it on anything from Twitter & Facebook to product packaging & marketing pieces nationwide. You'll be recognized everywhere we use it!
e
oth u-smo hair d e l y st
rules • Images must be shot against a gray or neutral background. • The submitted image(s) must be YOUR images, not taken from the internet or from a friend. • .psd, .tif, or .jpeg formats accepted.
high-r
es imag
e
• If images have been edited, please also upload original image file along with your submission. • Follow instructions online at www.u-smooth.com/ProjectUsmooth
4
800.933.5733
purchase (1) Color Hydrate Shampoo 10.1oz (1) Color Hydrate Conditioner 10.1oz (1) Firm Finishing Spray 10oz (1) Flexible Styling Spray 10oz (1) Everything Cream 1.7oz (1) Texture Volume Spray 5.1oz
purchase Any 1.5" Flat Iron receive free Everything Cream 1.7oz Texture Volume Spray 5.1oz Wetbrush (Green) Save $23.95
receive free (2) Wetbrush (Green) (1) u-smooth Brochure (1) u-smooth Window Cling (1) u-smooth Mirror Cling Save $13.90 | INTROUS49
Original | 1403US01 White | 1403US06 Pink | 1403US07
purchase (6) Color Hydrate Shampoo 10.1oz (6) Color Hydrate Conditioner 10.1oz (6) Firm Finishing Spray 10oz (6) Flexible Styling Spray 10oz (6) Everything Cream 1.7oz (6) Texture Volume Spray 5.1oz (6) Wetbrush (Green)
Save $149.70 1.5" Flat Iron | USMOOTH 1" Flat Iron | US1
receive free for backbar (1) Color Hydrate Shampoo 64oz (1) Color Hydrate Conditioner 64oz (2) Half Gallon Pump
FREE easel card included!
receive free for station (1) Firm Finishing Spray 10oz (1) Flexible Styling Spray 10oz (1) Everything Cream 1.7oz (1) Texture Volume Spray 5.1oz receive free marketing (6) u-smooth Brochure (1) u-smooth Window Cling (1) u-smooth Mirror Cling Save $92 | INTROUS341
shampoo & conditioner -orbuy 3 get buy 6 get
1 half off
1 free
shampoo
shampoo
1403US02
1403US04
-OR-
-OR-
conditioner
conditioner
1403US03
1403US05
Helping Stylists In Need. Talk to your Sales Consultant to find out how you can help. SalonServiceGroup.com
5
DEMI-GLAZE LIQUIGEL COLOR
RADIANT SHINE. BRILLIANT RESULTS. • 30 fully intermixable shades including clear for endless possibilities (mixes with Demi-Glaze activator) • Unique Liquigel viscosity allows for bowl & brush or bottle application • Enhances, tones, or balances both natural and color-treated hair • Seamlessly blends gray up to 50% • Quinoa extract creates a weightless barrier to retain vital moisture • Triple Protein Protection with keratin, collagen, and silk amino acids strengthens damaged hair, enhances softness and shine, and improves moisture balance KeraBrilliance Bottle 2oz
Demi-Glaze Activator 32oz
KERABRILLIANCE TRY ME KIT Purchase (12) KeraBrilliance Demi-Glaze Liquigel Color 2oz Receive FREE (1) Demi-Glaze Activator 32oz (1) Color Therapy Product Knowledge Guide (1) Color Therapy Wall Chart (1) Color Therapy Applicator Bottle Save $5.99 | 1403KX01
Download the KeraBrilliance introductory offers!
KERABRILLIANCE SHADES 0.0/clear Clear 3.0/3N Dark Brown 4.0/4N Medium Brown 5.0/5N Light Brown 6.0/6N Dark Blonde 7.0/7N Medium Blonde 1.9/1B Blue Black 5.1/5A Light Ash Brown 6.1/6A Dark Ash Blonde 8.1/8A Light Ash Blonde
6
800.933.5733
5.13/4AG Light Ash Gold Brown 6.19/6AB Dark Ash Blue Blonde 5.3/5G Light Golden Brown 6.3/6G Dark Golden Blonde 7.3/7G Medium Golden Blonde 8.3/8G Light Golden Blonde 9.2/9V Lightest Violet Blonde 6.93/6BG Dark Blue Gold Blonde 5.7/5K Light Caramel Brown 6.7/6K Dark Caramel Blonde
8.7/8K Light Caramel Blonde 8.74/8KC Lt Caramel Copper Blonde 7.43/7CG Med Copper Gold Blonde 5.34/5GC Light Gold Copper Brown 6.34/6GC Dark Gold Copper Blonde 9.34/9GC Lightest Gold Copper Blonde 9.33/9GG Lightest Gold Gold Blonde 5.56/5MR Light Mahogany Red Brown 3.6/3R Dark Red Brown 5.6/5R Light Red Brown
FREE
FADE-DEFY BACKBAR Purchase (6) Timeless Color Fade-Defy Shampoo 13.5oz (6) Timeless Color Fade-Defy Conditioner 13.5oz Receive FREE (1) Timeless Color Fade-Defy Shampoo 33.8oz (1) Timeless Color Fade-Defy Conditioner 33.8oz Save $44 | 1403KX02
BUY 5 GLOWTION POTION
LIGHTEN UP
Save $14 | 1403KX03
Purchase (3) It's A Blonde Thing Lightener 1lb
GET 1 FREE
FRESH NEW LOOK!
Receive FREE (1) Express Blow Out 4oz (1) It's A Blonde Thing 10vol Dev 32oz (1) It's A Blonde Thing 30vol Dev 32oz Save $70 | 1403KX04
Individually 3.4oz | KXGLO3
ADVANCED SMOOTH
MOM'S THE WORD
Purchase Advanced Glycolic Smoothing System
Purchase Keratin Color Care Shampoo 3oz Keratin Color Care Conditioner 3oz Vanilla Bean Deep Conditioner 7oz Infusion Keratin Replenisher 1.7oz
• Pre-Treatment Shampoo 16oz • Glycolic Smoothing Treatment 16oz • Silk Seal 3-in-1 Finishing Masque 8oz
Receive FREE Keratin Smoothing Treatment 4oz Save $65 | 1403KX05
KERABALM KEEPER Purchase (5) Kerabalm 3-in-1 Hair Balm 1.7oz Receive FREE (1) Kerabalm 3-in-1 Hair Balm 1.7oz (1) Kerabalm in-salon display Save $14 | 1403KX07
PRE-PACKED FAVORITES MAKE THE PERFECT GIFT FOR MOTHER'S DAY!
Receive FREE Travel Tote 1.5" Round Brush Save $34 | 1403KX06
HOT SHOT Purchase (2) Vitalshot Ampoules 10ml (10pk) Receive FREE (1) Vitalshot Ampoules 10ml (5pk) Save $24 | 1403KX08
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HumidityRx *AVAILABLE IN APRIL
ANTI-FRIZZ WEATHERPROOF SPRAY 5oz | CPHR5
REPELS MOISTURE AND LOCKS OUT HUMIDITY
MAINTAINS GLOSSY, FRIZZ-FREE LOCKS EVEN ON THE MOST HUMID DAYS WEIGHTLESS, ULTRA DRY FINISH WITH ZERO HOLD UNSURPASSED COLOR AND HEAT PROTECTION
COCONUT WOOD AROMATHERAPY ESSENCE
INTRO TO ANTI-FRIZZ Purchase (4) HumidityRx Weatherproof Spray 5oz Receive FREE (1) HumidityRx Weatherproof Spray 5oz PLUS HumidityRx Easel Card Save $12.50 | 1403CP01
8
800.933.5733
DISCOVER DRYSPELL
SUPERRICH TRIO TOTE
Purchase (4) DrySpell Color Protect Dry Shampoo 6.7oz
SuperRich Moisture Shampoo 10.1oz SuperRich Moisture Condition 8.5oz WickedGood Weightless Shine Spray 5.2oz PLUS Clear Reusable Tote Bag Save $9 | 1403CP03
Receive FREE (1) DrySpell Color Protect Dry Shampoo 6.7oz PLUS DrySpell Easel Card Save $13 | 1403CP02
TANGLEFREE TWOSOME PureRelease Instant Detangle 8.5oz FREE ColorProof Detangling Comb Save $ 4 | CPID8
SUPERSTAR BACKBAR 20% OFF SUPERRICH HALF GALLONS SuperRich Moisture Shampoo 64oz Save $10 | CPMS64 SuperRich Moisture Condition 64oz Save $10 | CPMC64
UNSTOPPABLE STYLE Purchase FiberBlast Texture CrĂŠme 2.5oz Receive 50% OFF PowderFix Instant Volume Texture .53oz Save $6.90 | 1403CP04
GO PRO
FREE BACKBAR MASQUE
CrazySmooth Anti-Frizz Shampoo 25.4oz Save $7.50 | CPSS25
DeepQuench Moisture Masque (3) DeepQuench Moisture Masque 5.2oz FREE DeepQuench Moisture Masque 16oz Save $ 48 | 1403CP05
25% OFF PRO-SIZES CrazySmooth Anti-Frizz Condition 25.4oz Save $7.50 | CPSC25 TruCurl Curl Perfecting Shampoo 25.4oz Save $7.50 | CPCS25 TruCurl Curl Perfecting Condition 25.4oz Save $7.50 | CPCC25
WHEN YOU BUY 3 FOR RETAIL
CrazySmooth Anti-Frizz Masque (3) CrazySmooth Anti-Frizz Masque 5.2oz FREE CrazySmooth Anti-Frizz Masque 16oz Save $50 | 1403CP06
SalonServiceGroup.com
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INTRODUCING
3 new innovative techniques. 3 new blends to extend your shade range.
ESSENZA TRANSFORMATION 1st of 3 techniques for 2014
Ideal for giving personality to long or medium cuts and straight or wavy hair. Imagine a lightning bolt striking a sandy beach. The sand is instantaneously melted and cooled, transforming into glass. The Essenza technique gives you that power of transformation with merging color and subtle blending. These two innovative blends reinterpret classic golden shades in a contemporary key, thanks to a combination of copper and violet highlights.
PEACH 8.4 Light Copper Blonde + 10.21 Extra Light Violet Ash Blonde
SABLE 6.4 Dark Copper Blonde + 7.21 Medium Violet Ash Blonde
ESSENZA KIT Purchase (24) or more Evolution of the Color tubes of your choice The Essenza technique Receive FREE provides merging colors (2) 6.4 Dark Copper Blonde & subtle blending (2) 7.21 Medium Violet Ash Blonde (2) 8.4 Light Copper Blonde (2) 10.21 Extra Light Violet Ash Blonde (1) Oxid'O 10 Volume Developer 33.8oz (1) Oxid'O 20 Volume Developer 33.8oz (1) Essenza Banner (1) Essenza Technical Card Save $67.50 | 1403AP01
Contact your Sales Consultant for class information
10
800.933.5733
PRECIOUS OIL TRADITION Anti-Frizz Products
Anti–Frizz Oil Shampoo is especially gentle on the scalp, cleansing while untangling and taming the hair. 8.45oz | APOS8 33.8oz | APOS33 •
! NEW
Anti–Frizz Mask makes hair malleable and manageable while softening and taming it. 6.76oz | APOMSK6 16.9oz | APOMSK16 •
Anti–Frizz Fluid smoothes straight, wavy or curly hair for a daily treatment on wet hair or intensive night treatment on dry. 4.22oz | APOF4 •
Anti–Frizz Eco Mousse moisturizes and softens, eliminating frizz. Use on wet hair to define, or on dry hair to revive curls. 4.22oz | APOM4 •
Anti–Frizz Absolute Oil detangles and conditions, drying hair quicker, making it softer and shinier. 3.38oz | APAOIL3 •
Anti–Frizz Fabulous Oil hydrates hair as a pre-shampoo or soothes scalp and body as a massage oil. 3.38oz | APFOIL3 •
Nature's Two Most Powerful Oils Prickly Pear Oil • Contains Omega 6 Fatty Acids & Vitamin E • Antioxidant-rich • Regenerates • Moisturizes Pequi Oil • High concentation of Protein and Vitamin E • Protects against humidity • Smoothes hair cuticle • Provides manageability
Helping Women In Need From far-away farms to your guest's hair, every Precious Oil product you purchase helps women in Africa build sustainable businesses and better lives for their communities and themselves. Prickly Pear Oil is purchased from Gie Targanine, a fair trade organization in North Africa. Gie Targanine trades with female farmers and workers in developing countries to offer them an income they wouldn't have otherwise.
PRECIOUS OIL STYLIST INTRO
PRECIOUS OIL SALON INTRO
Retail
Retail
Backbar (1) Anti-Frizz Oil Shampoo 33.8oz (1) Anti-Frizz Mask 16.9oz (1) Liter Pump Save $39 | 1403AP02
Backbar (2) Anti-Frizz Oil Shampoo 33.8oz (2) Anti-Frizz Mask 16.9oz
(3) Anti-Frizz Oil Shampoo 8.45oz (3) Anti-Frizz Mask 6.76oz (1) Anti-Frizz Fluid 4.22oz (1) Anti-Frizz Eco Mousse 4.22oz (1) Absolute Oil 3.38oz (1) Fabulous Oil 3.38oz
(6) (6) (3) (3) (2) (2)
Anti-Frizz Oil Shampoo 8.45oz Anti-Frizz Mask 6.76oz Anti-Frizz Fluid 4.22oz Anti-Frizz Eco Mousse 4.22oz Absolute Oil 3.38oz Fabulous Oil 3.38oz
(1) Absolute Oil 3.38oz (1) Fabulous Oil 3.38oz
(1) Liter Pump Save $113 | 1403AP03
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SEMI DI LINO RETAIL DUOS ILLUMINATING Shampoo 8.45oz Conditioner 8.45oz Save $4.50 | 1403AP04
NUTRITIVE Shampoo 8.45oz Leave-In Conditioner 8.45oz Save $4.50 | 1403AP05
AQUA SPLASH TANGLE TEEZER Pink | AQUA-P Black | AQUA-B
SAVE
WHEN YOU PURCHASE 6 OR MORE *No Mix or Match
SALON ELITE TANGLE TEEZER • Detangles wet or dry hair • No snagging or pulling • Concave design delivers firm, brushstrokes from root to ends Black TANGLE-BLK
COMPACT TANGLE TEEZER
SAVE
WHEN YOU PURCHASE • Detangles wet or dry hair 6 OR MORE • No snagging or pulling • Ideal for traveling Pink TANGLEM-P
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800.933.5733
*No Mix or Match
Gold TANGLEM-G
REPARATIVE Shampoo 8.45oz Mask 6.9oz Save $4.50 | 1403AP06
WETBRUSH WETBRUSH-PUR WETBRUSH-PINK WETBRUSH-BLK
SAVE
WHEN YOU PURCHASE 6 OR MORE *No Mix or Match
Blue TANGLE-BL
HOTBRUSH Save $1 HOTBRUSH
2.5" thermal round brush
QUICK & EASY APPLICATION
A full head of Hotheads Extensions can be applied in under an hour with nothing more than a clip, a comb, and the hypo-allergenic tape tabs. That means you can fit more clients into each day.
MAXIMUM PROFIT POTENTIAL
Hotheads requires no buy in and no tools, so you aren't spending thousands of dollars to get started. Purchase the hair as you need it and everything else goes straight into your pocket. You can also increase service dollars by doing partial applications and charging by the extension!
REUSABLE HAIR
Each set of Hotheads Hair Extensions can be worn for 8-10 weeks per application and can be reapplied up to 3 times while still maintaining its integrity. Hotheads uses only the highest quality human remy hair with the cuticle in tact so every application is beautiful.
UNLIMITED CUSTOMIZATION
Not every client has the same hair, so not every extension should be the same either. Hotheads are available in a variety of lengths, colors, styles, and even textures that can be permed, colored, and cut to achieve any desired outcome. Hotheads now offers the ROOTED COLLECTION to provide a smoother blend that mimicks hair's natural growth and the ever popular OMBRÉ COLLECTION. The smaller MICRO STRANDS are designed to be completely undetectable in more visible areas. They are perfect for updos, bangs, or thickening hair near the temples.
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The NEW Plumping line uses modern eyelash thickening technology to: • Strengthen, thicken & lengthen hair • Reduce hair loss while increasing growth • Create fuller, plumper hair
Let Kevin show you how the PLUMPING line works.
or go to www.vimeo.com/86358840
14
PLUMPING.WASH
PLUMPING.RINSE
BODY.MASS
A thickening wash that uses Ginger Root to add strength and density to fine hair.
A thickening rinse that lengthens the growing phase for thicker, stronger hair.
A dual-purpose product that lengthens the growing phase, and reduces the shedding phase.
Nettle extracts contain a powerful source of amino acids that the hair follicles require for proper growth.
Vitamin B provides growth while Rice Protein and Rice Amino Acids repair and strengthen the hair.
Citrus Flavonoids and extracts anchors the hair to the root, thickening the hair and preventing breakage.
Hemsleya root reduces follicle aging by fortifying at the root, making it stronger and less susceptible to loss.
Shea Butter moisturizes from the roots to the tips, repairing and protecting against weather damage, dryness, and brittleness.
BODY.MASS uses eyelash thickening & lengthening technology to strengthen hair, making it appear thicker and fuller, instantly.
8.4oz | KMPW8
8.4oz | KMPR8
3.4oz | KMBM3
800.933.5733
PLUMPING.LINE INTRO
PLUMPING.LINE STYLIST DEAL
Purchase (6) PLUMPING.WASH 8.4oz (6) PLUMPING.RINSE 8.4oz (6) BODY.MASS 3.4oz
Purchase PLUMPING.WASH 8.4oz PLUMPING.RINSE 8.4oz BODY.MASS 3.4oz
Receive FREE (1) BODY.MASS 3.4oz (1) PLUMPING.WASH 33.8oz (1) PLUMPING.RINSE 33.8oz (2) Liter Pumps (1) Counter Display (15) Gift Bags (15) Brochures Save $98.50 | 1403KM01
Receive FREE Salon Bag Brochure Save $25 | 1403KM02
THE CLASSICS Purchase YOUNG.AGAIN.WASH 8.4oz YOUNG.AGAIN.RINSE 8.4oz SMOOTHING.BRUSH Receive FREE SHIMMER.SHINE 3.4oz BODY.BUILDER 1.69oz How-to Guide Save $18.52 | 1403KM03
YOUNG & HYDRATED Purchase HYDRATE-ME.WASH 8.4oz HYDRATE-ME.RINSE 8.4oz Receive FREE YOUNG.AGAIN 3.4oz Save $19.50 | 1403KM04
BUY 6 GET 1 SHIMMER.SHINE • Repairs and strengthens • Adds Shine & Moisturizes • Packed with Antioxidants • Applied pre- or post-styling Save $13.76 | 1403KM05
STAYING.ALIVE
STYLIST KIT
• Leave-in treatment with olive leaf extract & rose hip oil • Honey seals the hair • Smoothes out frizz • Strengthens & adds shine • Heals and repairs the scalp
Save $188.24 | 1403KM07
Purchase (6) STAYING.ALIVE 5oz Receive FREE (1) STAYING.ALIVE 33.8oz Save $37.50 | 1403KM06
SMOOTHING.BRUSH ROLL.BRUSH CUTTING.COMB (6ct) ANTI.GRAVITY 5oz MOTION.LOTION 5oz GRITTY.BUSINESS 3.5oz NIGHT.RIDER 3.5oz SESSION.SPRAY 11.4oz TEXTURE.MASTER 5oz HAIR.RESORT.SPRAY 5oz BODY.BUILDER 11.8oz POWDER.PUFF .5oz
WAVE.CLIPS (12ct) MEDIUM.CURLERS (12ct) LARGE.CURLERS (12ct) TEXTURE.COMB TAIL.COMB (6ct) TEXTURE.NET SEWING.KIT CAPE STYLIST BAG
SalonServiceGroup.com
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DID YOU KNOW? KEUNE HAIR COLOR HAS A VIOLET BASE TO COUNTER UNWANTED BRASSINESS. YOU CAN CREATE TRANSLUCENT COLOR WITH TINTA SIMPLY BY ADDING EXTRA DEVELOPER.
ULTIMATE BLONDES BOX w e 3 nad es! (11) Prepacked Tinta Color Shades sh 3001 - Ultra Ash Blonde 1038 - Hazel-Nut Blonde 1531 - Super Amber Blonde 1511 - Super Ash Blonde 1517 - Super Ash Violet Blonde 1519 - Super Matte Blonde
(1) 30 Volume Developer 33.8oz (1) 40 Volume Developer 33.8oz (1) Magic Blonde Bleach 17.6oz (1) Color Bowl & 2" Brush (1) Ultimate Blonde Brochure Save $37.98 | 1403KE01
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800.933.5733
1000 - Natural Blonde 1001 - Ash Blonde 2000 - Super Blonde 1021 - Lightest Ash Pearl Blonde 1032 - Beige Blonde
THE
SOFT TOUCH Keune has captured the feeling of this spring's trends with THE SOFT TOUCH. It's the soft, friendly, playful response to today's fast, harsh business world. It's a trend that gives us a chance to reconnect with our youthful side, inside and out.
FREE SPRING 2014 TREND COLLECTION Trend Collection Includes: • "The Soft Touch" Inspiration Guide • Step-by-Step Technique Book • DVD Save $20 | 1403KE02 When you purchase $75 of the following Design Line Products: Brilliantine Gel Sculpting Lotion Extreme Forte Gel Ultra Forte Gel Molding Paste
Forming Wax Power Paste Shaping Fibres Jelly Wax DeFrizz Serum
Straight Cream Brilliant Gloss Spray Hair Beauty Capsules Curl Cream Mousse Forte
Root Volumizer Salt Mist Graphic Hairspray Shaping Hairspray Super Society Hairspray Extra Forte Society Hairspray Forte
BABY YOUR BLONDE PLATINUM
COLORBRILLIANCE CARE PACKAGE
Purchase Platinum Blonde Shampoo 8.5oz
Purchase at Reduced Price ColorBrilliance Shampoo 33.8oz ColorBrilliance Treatment 16.9oz Save $20 | 1403KE04
Receive 50% OFF Platinum Blonde Conditioner 6.8oz Save $5.25 | 1403KE03
SalonServiceGroup.com
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HYDRATION ESSENTIALS Intense Hydrating Mask 2.53oz Hydrating Shampoo 8.5oz Hydrating Conditioner 8.5oz Moroccanoil Treatment 1.7oz Keepsake Bag 1403MOR01
BUY 6 GET 1 FREE Curl Control Mousse 8.5oz Save $14.50 | 1403MOR03 Individually | MOCM8
CONTROL FRIZZ AT HOME & ON THE GO Purchase (6) Frizz Control 3.4oz Receive FREE (6) Frizz Control 1.7oz Save $51 | 1403MOR04
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800.933.5733
STYLING ESSENTIALS Frizz Control 1.7oz Heat Stylng Protection 8.5oz Moroccanoil Treatment 3.4oz Keepsake Bag 1403MOR02
NEW SIZE!
Handcrafted ash-wood handle
BRUSH SALE! SAVE ON BOAR BRISTLE ROUND BRUSHES Round Brush - Small Save $6.05 | MORBOAR-S Round Brush - Medium Save $12.05 | MORBOAR-M
100% natural boar bristles
Round Brush - Large Save $12.05 | MORBOAR-L
Ceramic barrel
8.5" Cutting Comb MORCOMB-8.5
CARBON COMB 4-PIECE COLLECTION Save $7 | 1403MOR05
Tail Comb MORCOMB-T
• Extra-strong & durable; made from high-quality carbon • Rigid teeth provide grip & control • Heat-resistant • Seamless, smooth finish prevents snagging & enables easy gliding
7" Styling Comb MORCOMB-7 Detangling Comb MORCOMB-DET
STYLING CLIPS BUY 3 AND SAVE
Smooth, slim tip for precise sectioning
Sleek, no-teeth surface prevents creases and marks
1403MOR06
Individually | MORCLIP Ergonomic design and textured grip
Unique curved opening gathers large sections of hair
SalonServiceGroup.com
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OYA travels the world, bringing Nature's technology to hair color. Hand-picked high atop mountains, Green Tea nourishes hair with vitamins and antioxidants for increased color retention and vibrancy. Gathered just below the ocean surface, Sea Kelp shields hair with essential fatty acids, protecting it from damage and color fadage.
FREE APRON! Purchase (24) or more OYA color tubes Receive FREE OYA Apron Save $15 | 1403OY01
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800.933.5733
E! FRE
COPACABABIES MINI PACK
BRAZIL A DISPLAY (12) Nail Lacquers .5oz ea.
• Next Stop...The Bikini Zone • Don’t Bossa Nova Me Around • Taupe-less Beach • I São Paulo Over There • OPI Scores a Goal! • AmazON...AmazOFF
• I Just Can’t Cope-acabana • Where Did Suzi’s Man-go? • Toucan Do It If You Try • Kiss Me I’m Brazilian • Live.Love.Carnaval • Red Hot Rio
Mini Lacquer Set .125oz ea. Next Stop...The Bikini Zone Kiss Me I’m Brazilian AmazON...AmazOFF Where Did Suzi’s Man-go? 1403OPI02
(1) Counter Display (1) Color Chart (1) Color Palette with Chain & Label (1) Set-Up Instructions 1403OPI07
BRAZIL A+ DISPLAY
LIQUID SAND MINI PACK
(24) Nail Lacquers (2 of each shade) .5oz ea. (1) Counter Display (1) Color Chart (1) Color Palette with Chain & Label (1) Set-Up Instructions 1403OPI01
Mini Lacquer Set .125oz ea. Samba-dy Loves Purple I’m Brazil Nuts Over You What’s a Little Rain Forest? You’re So Flippy Floppy 1403OPI06
STYLE EDIT
QUICK TAN Black to Deep Medium Brown | SEBLK
Medium Brown to Dark Blonde | SEBRN
Includes (6) Quick Tan (1) Counter Display Save $7.50 | 1403QT01 Individually | QUICK
Medium Auburn/Red to Light Auburn/Red | SEAUBRN
Medium Blonde to Light Blonde | SEBLD
SalonServiceGroup.com
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1
QUEEN KIT BRAID-TO-ORDER GLAMOUR 1 DRAMA Fast Drying Sculpting Spray 3.4oz Super Skinny Serum .85oz Hot Off The Press 1.5oz 1403P05
2
ROMANCE KIT SOFT, ROMANTIC CURLS 2 TRUE
3
Sculpting Foam 2oz Extra-Body Daily Boost 3.4oz Stay Strong 1.5oz 1403P03
CHILD KIT SKY-HIGH UP-DO 3 FLOWER
Fast Form .85oz Freeze and Shine Super Spray 3.4oz Ultimate Wave 2.5oz 1403P04
FREE SALON SERVICE
WHEN YOU PURCHASE ANY 1 OF THE FOLLOWING:
Sculpting Foam 6.7oz Freeze & Shine Super Spray 8.5oz Hot Off the Press 6oz Ombré Bobby Pins (12pk) Ombré Hair Ties (4pk) Big Night Out Style Guide
Neuro Cell $ 119.99 | Save $30 | 1403P10
STYLE KIT
• 4 exclusive looks, with how-to's • Appointment Cards • Business-building & merchandising tips
Neuro Smooth $ 89.99 | Save $30 | 1403P06 Neuro Unclipped Rod $ 59.99 | Save $30 | 1403P07 Neuro Unclipped Cone $ 59.99 | Save $30 | 1403P08 Neuro Unclipped Small Cone $ 59.99 | Save $30 | 1403P09
22
800.933.5733
TEA TREE TINGLE Special Shampoo 10oz Special Conditioner 10oz Save $2.38 | 1403P16
LEMON SAGE
Thickening Shampoo 10oz Thickening Conditioner 10oz Save $3 | 1403P17
LAVENDER MINT
Moisturizing Shampoo 10oz Moisturizing Conditioner 10oz Save $3.63 | 1403P18
TRY ME NOT FOR RESALE
HIS + HERS SHAMPOO
FREE AWAPUHI SHINE SPRAY
Mitch Double Hitter 8.5oz Awapuhi Moisturizing Lather Shampoo 8.5oz Save $3.99 | 1403P19
Purchase (5) Awapuhi Wild Ginger Shine Spray 3.3oz Receive Free (1) Aw. Wild Ginger Shine Spray Station Tester (1) Elliptical Display Save $8.90 | 1403P21
FOR GUESTS: MITCH STYLERS 2 FOR $25 Clean Cut 3oz Save $3.25 | 1403MM03 Barber's Classic 3oz Save $3.25 | 1403MM02 Reformer 3oz Save $3.25 | 1403MM01
3-STEP KERATIN TREATMENT SERVICE KIT (10) KeraTriplex Treatment .33oz (1) Keratin Intensive Treatment 16.9oz (1) Moisturizing Lather Shampoo 8.5oz Save $18.98 | 1403P20
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23
THE COLOR SHIFT
Client-friendly changes that make a big impact
the color COLOR SHIFT KIT
INKWORKS COLOR SHIFT KIT
Purchase (16) the color tubes 3oz
Purchase INKWORKS Red 4.2oz INKWORKS Hot Pink 4.2oz
Receive Free (3) shines XG tubes 3oz
Receive Free INKWORKS White 4.2oz INKWORKS Color Shift Technique Sheet
5NB, 6NB, 7NB
(1) 5 vol XG Processing Cream 33.8oz (1) SynchroLift Powder Foil Pack 1.5oz (1) The Color Shift Book
Includes one subtle INKWORKS technique using INKWORKS Red, and new dilution formulas using INKWORKS White
Includes the complete collection of Color Shift looks, techniques and formulas using Paul Mitchell the color, shines XG, INKWORKS, and PM SHINES
Save $8.98 | 1403P14
Save $56.35 | 1403P15 Look 01 KAROLINA’S COLOR: 1. Paul Mitchell® the color 1 oz. 6PN + 1 oz. 10 volume Cream Developer 2. Paul Mitchell® the color 1 oz. 8PN + 1 oz. 30 volume Cream Developer 3. Dual-Purpose Lightener + 10 volume Cream Developer
All FIrED UP
THE COLOR SHIFT
BEHIND THE SCENES
TURN UP THE HEAT AND THE SHINE WITH A SHOT OF RAVISHING RED A layer of red Ink takes this redhead from natural to notice-me.
Technique
Brianna
nATurAl leVel
TBD
cAnVAS leVel
TBD...
color: 1) Paul Mitchell® shines XG® 1 oz. 6NB + 1 1/2 oz. 5 volume Cream Developer
color:
2) Paul Mitchell shines XG® 1 oz. 7NB + 1 1/2 oz. 5 volume Cream Developer
ANNA AFTER!
by: Lucie Doughty
Hair separated like a pinwheel
color FormUlA:
3) Paul Mitchell shines XG® 1 oz. 5NB + 1 1/2 oz. 5 volume Cream Developer
TEchNIqUE: Technique:
• Section out a parting in the front part of the hairline according to the diagram. • Apply INKWORKS Red to this section only. • Process for 15-25 minutes. • Gently rinse, then blow dry.
1. INKWORKS Red
BEFORE
• Section the hair from the high point of the head forward to the recession area, creating a large triangle shape. • Section from the point of the triangle previously sectioned, down the center back to the occipital bone. • Section from the occipital bone diagonally toward the recession area in the front and clip away. Repeat on the other side. • Beginning in the center nape, take a vertical section and cut the hair to the desired length using a layering technique.
USING
WITH HEATHER KAANOI:
INKWORKS
®
KAROLINA’S LOOK
“
helpful hint:
WHITE: • Alone to add a clear gloss for intense shine. • Over the top of fresh color to help seal in color for longer-lasting results. • To dilute any color; mix them and play. The possibilities are endless — See some examples below.
I really enjoy the amount of dimension achieved with this formulation and technique. I created a placement to look just like a windmill while processing in foils. I used a vertical placement in her long, layered cut, so that all the formulas are visible with the movement of the hair. Of course, a fresh fringe helps to bring an entire new look to her gorgeous face shape.”
Pre-lighten to the appropriate level and undertone for the shade you are using. For example using INKWORKS Blue or Purple? Pre-lighten to platinum. Red or Hot Pink? Pre-lighten to at least level 6/7 orange.
DIlUTIoN EXAMPLES:
• Continue taking sections toward the front, over directing the sections back to maintain the length in the front hairline. Repeat on the other side. • Release the middle section, and continue taking vertical sections, cutting a disconnected layered length. Length should be elevated higher than the previous areas. • After length is established, continue forward using minimal over direction to create a rounded shape. • On the top, take horizontal sections and create a new guide. • Over direct each section back to maintain the length in the front.
Recommended mixing ratio for pastel tones:
• Section a triangle in the fringe area using the parting line as the base of the triangle.
1 :4 ( 1 part INKWORKS shade to 4 parts INKWORKS White)
• Elevate each section up and over direct the sections towards the first to create a soft line.
Heather Kaanoi
+
=
+
=
+
=
+
=
BRIANNA HAIRCUT
+
=
+
=
color
Mary Cuomo
hAircuT
Julian Perlingiero
TechnicAl SuPPorT 877.610.5405 (Withing North America)
HAIRCUT BRIANNA
Heather Kaanoi
TechnicAl SuPPorT 877.610.5405 (Withing North America) hAircuT
Julian Perlingiero
color
Mary Cuomo
first to create a soft line. • Elevate each section up and over direct the sections towards the base of the triangle. • Section a triangle in the fringe area using the parting line as the
1 :4 ( 1 part INKWORKS shade to 4 parts INKWORKS White)
“
Recommended mixing ratio for pastel tones:
DIlUTIoN EXAMPLES:
to her gorgeous face shape.” the movement of the hair. Of course, a fresh fringe helps to bring an entire new look vertical placement in her long, layered cut, so that all the formulas are visible with I created a placement to look just like a windmill while processing in foils. I used a I really enjoy the amount of dimension achieved with this formulation and technique.
• Over direct each section back to maintain the length in the front.
• To dilute any color; mix them and play. The possibilities are endless — See some examples below. • Over the top of fresh color to help seal in color for longer-lasting results. • Alone to add a clear gloss for intense shine.
at least level 6/7 orange. Red or Hot Pink? Pre-lighten to Pre-lighten to platinum. INKWORKS Blue or Purple? you are using. For example using level and undertone for the shade Pre-lighten to the appropriate
WHITE:
hint: helpful
INKWORKS
KAROLINA’S LOOK
®
USING
WITH HEATHER KAANOI:
• On the top, take horizontal sections and create a new guide. direction to create a rounded shape. • After length is established, continue forward using minimal over higher than the previous areas. cutting a disconnected layered length. Length should be elevated • Release the middle section, and continue taking vertical sections, on the other side. sections back to maintain the length in the front hairline. Repeat • Continue taking sections toward the front, over directing the hair to the desired length using a layering technique. • Beginning in the center nape, take a vertical section and cut the area in the front and clip away. Repeat on the other side. • Section from the occipital bone diagonally toward the recession
BEFORE 1. INKWORKS Red
FormUlA: color
like a pinwheel Hair separated
by: Lucie Doughty
color:
the center back to the occipital bone. • Section from the point of the triangle previously sectioned, down
• Gently rinse, then blow dry. • Process for 15-25 minutes. • Apply INKWORKS Red to this section only. of the hairline according to the diagram. • Section out a parting in the front part
recession area, creating a large triangle shape. • Section the hair from the high point of the head forward to the Technique:
TEchNIqUE: ANNA AFTER!
3) Paul Mitchell shines XG® 1 oz. 5NB + 1 1/2 oz. 5 volume Cream Developer 2) Paul Mitchell shines XG® 1 oz. 7NB + 1 1/2 oz. 5 volume Cream Developer 1) Paul Mitchell® shines XG® 1 oz. 6NB + 1 1/2 oz. 5 volume Cream Developer
SCENES THE NEW LIQUID FORMULA! BEHIND Wipe Out Liquid Color Remover 8.5oz Look 01 WIPEOUT 3. Dual-Purpose Lightener + 10 volume Cream Developer 2. Paul Mitchell® the color 1 oz. 8PN + 1 oz. 30 volume Cream Developer 1. Paul Mitchell® the color 1 oz. 6PN + 1 oz. 10 volume Cream Developer
KAROLINA’S COLOR:
THE COLOR SHIFT
BUY 1 GET 1 50% OFF
WITH A SHOT OF
UP FIrED All
AND THE SHINE
TURN UP THE HEAT
Dual Purpose Lightener 2lb Save $13.99 | 1403P13
GET IT STRAIGHT DUO
EXPRESS DRY KIT
Purchase Super Skinny Serum 8.5oz
Purchase Dry Wash 5.5oz Stay Strong 11oz
Receive FREE Dry Wash 1.1oz Save $5.39 | 1403P02
24
color:
to notice-me. this redhead from natural A layer of red Ink takes
RAVISHING RED
800.933.5733
Receive FREE Pro Tools Teasing Brush Save $6.39 | 1403P01
cAnVAS leVel
TBD...
nATurAl leVel
TBD
Technique
Brianna
GO BIG. PAY LESS! THESE 5 POPULAR PAUL MITCHELL GALLONS WILL BE HALF PRICE IN 2014!
PCPSG
PCPCG
PAWSG
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BONUS SIZE HAIRSPRAYS
CASE SALE!
Super Clean Extra 12.5oz PCLEANXSP10
FOAMING POMMADE
Super Clean Spray 12.5oz PCLEANSP10
Purchase (10) Foaming Pommade 8.5oz
Extra-Body Firm Finishing Spray 13.75oz PEBFIRM11
Receive Free (2) Foaming Pommade Testers 8.5oz (12) Wax Works Foil Pack Samples (1) Product Easel Save $16.38 | 1403P11
Extra-Body Finish Spray 15oz PEBSP12
25% MORE FREE
DRY WAX Purchase (10) Dry Wax 1.8oz
FOR MARCH ONLY
FOR APRIL ONLY
Receive Free (2) Dry Wax Testers 1.8oz (12) Re-Works Foil Pack Samples (1) Easel Card Save $18.86 | 1403P12
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25
WANT
more info?
Scan the QR Codes below to learn more about products & brands featured in this groupie.
Plumping Podcast
KeraBrilliance Intros
RADIANT SHINE. BRILLIANT RESULTS.
Watch as Kevin Murphy teaches you about his new PLUMPING.LINE.
Keune Trend: The Soft Touch
Wake up the child inside with the newest Keune trend collection, The Soft Touch, inspirational video!
Big Night Out Style Guide
Get tips and techniques to create 4 special occasion looks, plus ideas on how to get the word out!
CONNECT WITH US
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800.933.5733
Download the introductory offers for Keratin Complex's new KeraBrilliance Demi-Glaze LiquiGel Color.
The Perfect Moroccanoil Blowout
Create the perfect blowout for every occasion using Moroccanoil products.
Big Night Out Inspiration
Spring is the season for proms, weddings, and so much more. Get some special occasion inspiration here!
WHY SPEND MORE?
WHEN YOU CAN
SAVE MORE.
POP-UP FOIL
(500ct) | FOIL500S
PERFECT PAPER PERM DISPENSER + 1000 PAPERS PERFECT-CDISP
CLIP EASE SPRAY CLIPEASE
KERATIN COMPLEX METAMORFIX 2-IN-1 BARRIER + STAIN REMOVER
LOCATIONS
STORE
5oz | KXSTAIN
SPRINGFIELD 900 E Battlefield Springfield, MO 65807 417.761.7347
ST. LOUIS 2125 Barrett Station Rd St. Louis, MO 63131 314.965.8648
ST. PETERS 1055 Venture Dr St. Peters, MO 63376 314.584.4192
KANSAS CITY 10153 Wornall Rd Kansas City, MO 64114 816.941.8578
N. KANSAS CITY 7868 NW 100th St Kansas City, MO 64153 816.877.8090 *Closed Sat
TULSA 5525 E 41st St Tulsa, OK 74135 918.388.0847
OKLAHOMA CITY 12310 N May Ave Oklahoma City, Ok 73120 405.755.2445
MOORE 2272 N Broadway Moore, OK 73160 405.639.2056
MEMPHIS 1789 Kirby Pkwy, Ste 6 Memphis, TN 38120 901.969.3799
LOUISVILLE 4014 Dutchmans Ln Louisville, KY 40207 502.882.9257 *Closed Sat
M-T-W-F: 8:30am–5:00pm
|
Thursday: 8:30am–6:00pm
|
Saturday: 9:00am–1:00pm
SalonServiceGroup.com
27
PRSRT STD U.S. POSTAGE PAID Springfield, MO Permit No. 801
1859 W Arbor St Springfield, MO 65807
“On behalf of myself, my family, and the staffs of Salon Service Group and u-smooth, we have created the u-care Foundation. Our industry is brimming with a diverse group of talented, imaginative, and compassionate people. I feel an overwhelming sense of gratitude for each and every one of you. The u-care Foundation is our way of giving that compassion back to those that may need help due to unforeseen medical conditions, emergency financial situations, or similar circumstances. It’s our way of giving back to those that have given so much to us. Going forward, 2% of all u-smooth sales will fund the u-care Foundation. Thank you so much for your continued support.” gino barbo president/ceo
To Order: 1.800.933.5733 or w w w.bit.ly/ssgistore KEVIN.MURPHY MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL
KERATIN COMPLEX MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL
U-SMOOTH MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL
MOROCCANOIL MO, OK, KS, AR, TN, KY, IA, & parts of IN, IL
OPI MO, OK, AR, TN, KY
ALFAPARF MILANO MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL
COLORPROOF MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL
OYA MO, OK, KS, AR, TN, KY, IA, NE, WI, MN
KEUNE MO, OK, KS, AR, TN, KY & parts of IN, IL
PAUL MITCHELL MO, OK