DISCOVER COLOR IN A NEW LIGHT
PAGE 5
BREAK BOUNDARIES,
NOT BONDS. PAGE 3–4
GIVE BLONDES SOME BLING
PAGE 15
GET SALON SAVVY ON MAKING YOUR FRONT DESK A PROFIT CENTER
PAGE 19–20
theGROUPIE
MAR/APR 2017
IA/NE
Model courtesy of KEVIN.MURPHY
In 2009, Gino Barbo created usmooth as a way to give back to the stylist community. He began by developing top-tier, luxury products at an unexpected price for you and your clients. He continued to give back by establishing the ucare Foundation, which exclusively supports stylists who may need help due to unforeseen medical conditions or emergency financial situations. Whether it’s for you or your clients, 2% of every purchase is placed into the ucare Foundation. Thanks to stylists like you,
,
For You
For Clients
ucare has donated over $155 000 to hairdressers in need.
1
HYDRATE TRIO
Purchase at special price Hydrate Cleanse 10.1oz Hydrate Condition 10.1oz Prime 7-in-1 Cream 3.4oz $ 18.45 Save $8.95 1703US01
HYDRATE 64oz
Purchase Hydrate Cleanse 64oz Receive 50% OFF Hydrate Condition 64oz $ 44.25 Save $14.75 1703US07
ORDER BY PHONE 1.800.933.5733
VOLUME TRIO
REVIVE TRIO
Purchase at special price Volume Cleanse 10.1oz Volume Condition 10.1oz Plump Thickening Lotion 3.4oz $ 18.45 Save $8.95 1703US02
Purchase at special price Revive Cleanse 10.1oz Revive Condition 10.1oz Blowdry Styling Lotion 3.4oz $ 25 Save $9.50 1703US03
VOLUME 64oz
REVIVE 64oz
Purchase Volume Cleanse 64oz Receive 50% OFF Volume Condition 64oz $ 44.25 Save $14.75 1703US08
Purchase Revive Cleanse 64oz Receive 50% OFF Revive Condition 64oz $ 52.43 Save $17.48 1703US09
FREE ESSENTIALS
Purchase 1½" Limited Edition Styling Iron Receive FREE Heat-Resistant Mat usmooth Hydration Bottle $ 119.95 Save $30 1703US06
1½" Crimson Styling Iron URED
1½" White Styling Iron UWHITE
1½" Serenity Styling Iron USERENITY
1½" Rose Quartz Styling Iron UROSE
*While supplies last. Excludes 3 for $99ea and 6 for $89ea.
50% OFF CURLING IRON
+
or
Purchase Ceramic Ball Dryer Receive 50% OFF 1" Curling Iron ~or~ 1¼" Curling Iron $ 142.45 Save $22.50
1" | 1703US04 ~or~ 1¼" | 1703US05
50% OFF BRUSH COLLECTION Purchase (4) Green Detangle Brush (4) Black Detangle Brush (4) Blue Detangle Brush $ 35.70 Save $35.70 1703US10 • First brush out of the shower! • Flexible bristles gently glide through wet or dry hair • Great for extensions and wigs
SECTIONING CLIPS 3 (6pks) FOR $12ea (3) Green Sectioning Clips (6pk) $ 12 Save $8.85 1703US11 (3) Black Sectioning Clips (6pk) $ 12 Save $8.85 1703US12 (3) Gray Sectioning Clips (6pk) $ 12 Save $8.85 1703US13 *No Mix and Match
www.SalonServiceGroup.com ORDER ONLINE
2
INTRODUCING
PROFESSIONAL SERVICES Purchase Demi Permanent Conditioner 34oz Receive FREE b3 Brazilian Bond Builder 4oz Dosage Syringe Application Brush & Bowl $ 165 Save $80.50 B3DEMIKIT
b3 BRAZILIAN BOND BUILDER
DEMI PERMANENT CONDITIONER
Dramatically reduce breakage and prolong color life in one easy step! Mix into any color and lightener additive with no added processing time.
Provide instant and long-lasting repair to extremely dry, damaged hair for up to 12 washes! Mix b3 Brazilian Bond Builder into conditioner to create a backbar treatment.
Helps prevent damage during color services
Repairs and strengthens hair’s inner structure
Protects against the loss of cuticle and cortex cells
Resurfaces and seals the cuticle to prevent moisture loss and future damage
Locks in color and improves pigment retention Compatible with any manufacturer formulations
3
.23oz (12pk)
4oz - with syringe
17oz - with dispenser cap
$
$
$
59
B3BBV
75
B3BB4
250
B3BB17
ORDER BY PHONE 1.800.933.5733
Reduces hair fall and cuts styling time Conditioner not sold open stock
GET STARTED
B3 INSPIRED
Purchase at special price (1) b3 Brazilian Bond Builder 17oz (1) Demi Permanent Conditioner 34oz Receive FREE (2) Color Care Shampoo 12oz (2) Color Care Conditioner 12oz (2) Instant Reconstructor 6oz (1) b3 Application Brush & Bowl (1) b3 Marketing Materials $ 400 Save $118.50 1703B301
B3 RETAIL REVENUE READY
BRAZILIAN BOND BUILDER INTRO
Purchase (4) Color Care Shampoo 12oz (4) Color Care Conditioner 12oz (4) Instant Reconstructor 6oz Receive FREE (1) Color Care Shampoo 12oz (1) Color Care Conditioner 12oz (1) Instant Reconstructor 6oz $ 196 Save $49 1703B302
Purchase (1) b3 Brazilian Bond Builder 17oz (2) Color Care Shampoo 12oz (2) Color Care Conditioner 12oz (2) Instant Reconstructor 6oz Receive FREE (1) Color Care Shampoo 12oz (1) Color Care Conditioner 12oz (1) Instant Reconstructor 6oz (1) b3 Application Brush & Bowl (1) b3 Marketing Materials $ 348 Save $54.50 INTROB3KIT
RETAIL COLOR CARE DUO
Purchase at special price Color Care Shampoo 12oz Color Care Conditioner 12oz $ 24.50 Save $6.50 B3CDUO
Use in place of conditioner weekly to provide a continuous protective barrier against damage and color fade.
SUGGESTED RETAIL $48
COLOR CARE SHAMPOO
COLOR CARE CONDITIONER
Gentle, sulfate-free wash removes dulling impurities from hair
Moisture-rich formula prevents fadage and provides weightless and intense hydration
Prevents fadage and color washout for long-lasting vibrancy and pigment retention Replenishes and protects color treated hair leaving it healthy and strong 12oz
$
15
B3CS12
SUGGESTED RETAIL $30
Prolongs color vibrancy and brilliance Prevents breakage and protects against UVA/UVB oxidation 12oz
$
16
B3CC12
SUGGESTED RETAIL $32
INSTANT REPAIR + PROTECT RECONSTRUCTOR Deeply reparative treatment quickly strengthens and reinforces bonds Prevents damage and reduces breakage while extending color life Hydrates and restores softness 6oz
$
18
B3RT6
SUGGESTED RETAIL $36
www.SalonServiceGroup.com ORDER ONLINE
4
NEON COLLECTION
• Colors are intermixable with each other • Direct dye, lasts up to 10 shampoos 3oz $6.50ea
Atomic Yellow
Crazy Blue
Dynamic Orange
Sexy Magenta
Electric Red
Eccentric Pink
ARNYELLOW
ARNORANGE
ARNRED
Shocking Green ARNGREEN
5
ARNBLUE
ARNMAGENTA
ARNPINK
se Inten er nd u w glo light! black
ORDER BY PHONE 1.800.933.5733
NEON COLOR KIT
Purchase (14) rEvolution NEON Color Tubes 3oz 2 of each NEON Shade Receive FREE (1) rEvolution NEON Wall/Window Decal (1) rEvolution Color Ring (1) rEvolution Pantone (1) rEvolution Brochure $ 91 Save $30 1703AP13
Semi Di Lino
duos
DIAMOND DUO
MOISTURE DUO
Purchase at special price Illuminating Shampoo 33.8oz Illuminating Conditioner 33.8oz $ 30 Save $12 1703AP01
Purchase at special price Nutritive Shampoo 33.8oz Nutritive Conditioner 33.8oz $ 30 Save $12 1703AP02
RECONSTRUCTION DUO
VOLUME DUO
Purchase at special price Magnifying Shampoo 33.8oz Magnifying Conditioner 33.8oz $ 30 Save $12 1703AP04
DISCIPLINE DUO
Purchase at special price Reparative Shampoo 33.8oz Reparative Mask 16.9oz $ 30 Save $12 1703AP03
Purchase at special price Frizz Control Shampoo 33.8oz Frizz Control Butter Mask 16.9oz $ 30 Save $12 1703AP05
33.8oz PUMPS: $
2
APPUMP33
16oz PUMPS: $
1
APPUMP-JAR
Hair
Buy 2 Get 1 F ree
supporters
scalp care
(3) Scalp Energizing Shampoo 8.5oz $ 24 Save $12 1703AP07 (3) Scalp Energizing Lotion .34oz (12pk) $ 56 Save $28 1703AP06 (3) Scalp Revitalizing Elixir 4.2oz $ 44 Save $22 1703AP08
Purchase (1) Bond Rebuilder 10.1oz (2) Scalp & Fiber Restorer 8.5oz Receive FREE (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart $ 78 Save $28 1703AP09
precious nature duos CURLY & WAVY DUO Purchase at special price Curly & Wavy Shampoo 8.5oz Curly & Wavy Mask 7oz $ 15 Save $4.80 1703AP10
LONG & STRAIGHT DUO Purchase at special price Long & Straight Shampoo 8.5oz Long & Straight Mask 7oz $ 15 Save $4.80 1703AP11
COLORED HAIR DUO Purchase at special price Colored Hair Shampoo 8.5oz Colored Hair Mask 7.1oz $ 15 Save $4.80 1703AP12
www.SalonServiceGroup.com ORDER ONLINE
6
PROFIT
impulse
ON A N
ON E PAC K , M U LT I P L E C L I E N T S, B IG P ROF I T! Clients and stylists alike often think “hair extensions” implies full-head extensions—a bigger ticket item complete with an investment, planning, and a consultation. That’s not always the case!
W H AT I F YOU U S E D I M P U L S E S H O P P I NG A S A GAT E WAY T O E X T E N SION R E V E N U E ? KEEP ONE FANTASY PACK ON HAND. While clients are in your chair, try suggesting a pop of color in about 5 minutes for just $20! Not only can you add $10 net revenue to each service— that one color stripe can be a gateway to a full head of extensions, and a whole slew of new color, cut, and extension clients through word-of-mouth advertising! See different ways of promoting extension services to increase profit!
RAINBOW PACK 24ct (4) Turquoise (4) Red (4) Purple (4) Ocean Blue (4) Hot Pink (4) Lilac $
7
109
ORDER BY PHONE 1.800.933.5733
HHX133
A DDI NG T H AT
special T OUC H
Infuse prom updos or bridesmaid styles with dress-coordinating pops of color!
During prom and bridal season, promote the service with mirror talkers or advertise on social media and in high schools, colleges, and bridal magazines. Hold a Teen Trend night and hand out gift certificates. Offer a few FREE colorful extensions to trendsetters if they tag your salon on social media.
Talk to your Salon Consultant about getting Mirror Talkers!
E X T E N SION S F OR Never underestimate team spirit.
the win
Whether high school, college or national sports fanatics, women and teens coming into the salon prior to heading to a game are eager to show off their spirit and not everyone wants to paint their face. Try this for holiday colors too! Promote the service on mirror talkers and create fun contests on social media where fans from opposing teams post their spirited selfies to see which color/team has the most fans! Talk to your Salon Consultant about getting Social Media images!
deliver W I T HOU T
DA M AGE
Use extensions to quickly and easily create colorful, fade-free trends!
Many current trends involve pops of color, but require commitment and can result in damage, especially for dark-haired beauties. Deliver the look without the damage by using extensions as the ultimate accessory. Demonstrate the potential with before and afters on social media and keep a digital look book on an iPad at your station to encourage that impulse buy.
www.SalonServiceGroup.com ORDER ONLINE
8
STYLIST
essentials
CELEBRATE STYLE AND SAVINGS WITH THESE TWO STYLIST-EXCLUSIVE TOOLKITS Including all of the products you need to create the perfect style for any occasion, these bags offer fantastic savings and are a convenient carry-all for whatever your night has in store!
CITY
sleeker
Purchase Titanium Ceramic Hair Iron Dry Texture Spray 5.4oz Smoothing Lotion 10.2oz Luminous Hairspray Medium 10oz Receive FREE Moroccanoil Treatment 6.8oz Root Boost 8.5oz Volumizing Mousse 8.5oz Ceramic Paddle Brush Carryall Stylist Bag $ 152 Save $95.50 1703MOR04
TAILORED
texture
Purchase Moroccanoil Treatment 3.4oz Hydrating Styling Cream 10.2oz Luminous Hairspray Strong 10oz Dry Texture Spray 5.4oz Receive FREE Texture Clay 2.6oz Root Boost 8.5oz Carryall Stylist Bag $ 65 Save $42.50 1703MOR05
9
ORDER BY PHONE 1.800.933.5733
<3 hair
»— LOVE —›
LOVE IS IN THE HAIR REPAIR
Purchase Moisture Repair Shampoo 8.5oz Moisture Repair Conditioner 8.5oz Receive FREE Moroccanoil Treatment .85oz Cloth Cosmetic Bag $ 24.50 Save $7.50 1703MOR01
is in the
LOVE IS IN THE HAIR HYDRATION
Purchase Hydrating Shampoo 8.5oz Hydrating Conditioner 8.5oz Receive FREE Luminous Hairspray Strong 2.3oz Cloth Cosmetic Bag $ 23.50 Save $5 1703MOR02
Share Your Love
OF MOROCCANOIL PRODUCTS WITH YOUR CLIENTS Clients will fall head over heels for their favorite duos and FREE travel-size products. Create #SpringbreakReadyHair events on Facebook Live and demo how to create three easy, beachy styles using the Love is in the Hair products.
LOVE IS IN THE HAIR CURL
Purchase Curl Enhancing Shampoo 8.5oz Curl Enhancing Conditioner 8.5oz Receive FREE Curl Defining Cream 2.5oz Cloth Cosmetic Bag $ 28.50 Save $6.50 1703MOR03
Put a coupon in the cosmetic bag to pick up the full-size styling or finishing product for 20% off the next time they’re in the salon!
CURLS,
d e i f i l p m i s
OUR PHILOSOPHY IS SIMPLE: CURLS DON’T HAVE TO BE COMPLICATED! Our curl care and styling products provide simplified solutions for curls of all shapes and sizes. Innovative oil-infused formulas promote control, shine and movement to keep your curls deeply hydrated, defined, and frizz-free. Create and maintain all types of curls with this Salon Service Group exclusive promotion!
Purchase at special price (1) Curl Enhancing Shampoo 33.8oz (1) Curl Enhancing Conditioner 33.8oz (1) Curl Cleansing Conditioner 8.1oz (1) Curl Reenergizing Spray 5.4oz Receive FREE (1) Curl Control Mousse 5.1oz (1) Luminous Hairspray Medium 10oz* (1) Plexiglass Counter Display (1) Curl Easel Card (10) Curl Collection Brochure $ 99 Save $37.50 1703MOR06 * Free product labeled not for resale
www.SalonServiceGroup.com ORDER ONLINE
10
FOIL ROLL 250'
FOIL ROLL 1450'
• 5"×250' roll of embossed silver foil • Dispenser box with metal cutting edge $ 9.68 Save $1.08 FOILS
• 5"×1450' roll of smooth silver foil • Dispenser box with metal cutting edge $ 35.91 Save $3.99 FOILS-1450
PRE-CUT FOIL 225ct
PRE-CUT FOIL 400ct
POP-UP FOIL 400ct
POP-UP FOIL 500ct
• Pre-cut sheets save preparation time • Embossed pattern prevents slipping • 5"×8" sheets in assorted colors $ 8.55 Save $0.95 FOIL225A
• Requires no cutting, folding, or tearing • Embossed pattern prevents slipping • 5"×8" silver sheets $ 8.09 Save $0.90 P58-400
• Requires no cutting, folding, or tearing • Embossed pattern prevents slipping • 5"×11" silver sheets $ 11.24 Save $1.25 FOIL500S
POP-UP FOIL 200ct
POP-UP FOIL DISPENSER
• Requires no cutting, folding, or tearing • Embossed pattern prevents slipping • 5"×11" silver sheets $ 5.84 Save $0.65 FOIL200S
11
• Pre-cut sheets save preparation time • Embossed pattern prevents slipping • 5"×8" silver sheets $ 10.34 Save $1.15 FOIL400S
ORDER BY PHONE 1.800.933.5733
• Delivers one 5"×11" sheet at a time • Non-skid feet secure dispenser in place • Creates a professional appearance $ 35.96 Save $4 FOILDISP
TAKE A SHOT! 18.21 MAN MADE’S SHAMPOO, CONDITIONER AND BODY WASH ALL-IN-ONE IS NOW AVAILABLE IN A SHOT-SIZED FOIL PACK!
SAMPLE 18.21 MAN MADE WASH TO INCREASE YOUR 18.21 RETAIL SALES!
Man Made Wash Foil Pack .5oz $
1.50ea
ETWFP
get a 6 pack
(6) Man Made Wash Foil Pack .5oz $
9
ETWFP6PK
Invite your guests to TAKE A SHOT home with them after any grooming service. Pair the new take-home foil pack with an in-salon promotion to drive brand awareness and retail sales. For example, give 20% off 18.21 Man Made Wash when the client brings back their empty foil pack. Ask your Salon Consultant about in-salon signage!
Don’t take any wooden nickels. Choose 18.21 Man Made.
www.SalonServiceGroup.com ORDER ONLINE
12
As a professional, I am not only looking for the product to be able to perform and lift as I desire, but most importantly to protect the integrity of my clients’ hair while doing so.
before When we began she was between a level five and six at home box color with about an inch of new growth. After six hours, three processes, and a toner, her hair not only LOOKED AMAZING but FELT AMAZING. Using It’s A Blonde Thing and VitalShot allowed me to achieve her desired look and left her hair in better condition than when we started.
I will NEVER use another lightener for any reason.
Joy Battaglia
KANSAS CITY, MO | 20 YEARS EXPERIENCE
IT’S A BLONDE THING LIGHTENING SYSTEM 1LB $
24.80
KXBLEACH
Blue powder formulation produces clear blonde results
13
Develops into a creamy consistency
ORDER BY PHONE 1.800.933.5733
Targeted, smooth application
Up to seven levels of lift for optimal lightening
Versatile formula can be used on and off scalp
LIGHTENER ESSENTIALS WITH A TWIST
Purchase (2) It’s A Blonde Thing Keratin Lightening System 1lb (1) It’s A Blonde Thing 20vol Developer 32oz Receive FREE (1) Color Therapy Color/Tint Brush (1) Color Therapy Color/Tint Bowl (1) Black Acrylic Board (1) Color Therapy Timer $ 57.10 Save $25 1703KX06
SMOOTH CELEBRATION
CELEBRATE HUES
Purchase (1) Keratin Smoothing Treatment 16.9oz Receive FREE (6) Triple Packettes Color Care Shampoo Color Care Conditioner Infusion Keratin Replenisher (1) Packette Display (1) Lifestyle Guide $ 210 Save $23 1703KX01
Purchase (36) KeraHold Crème Color Tubes 3.5oz Receive FREE (1) KeraHold 10vol Developer 32oz (1) KeraHold 20vol Developer 32oz (1) KeraHold 30vol Developer 32oz (1) KeraHold 40vol Developer 32oz (1) Color Therapy Chemical Cape (1) Color Therapy Timer (1) Lifestyle Guide $ 287.64 Save $62.96 1703KX04
*Lifestyle Guide NOT available open stock
*Lifestyle Guide NOT available open stock
THE INDULGENT OCCASION BUY 5 GET 1 FREE
FAN FAVORITES: STYLE
Purchase (5) KeraWhip Hydrating Cream Conditioner 8.5oz Receive FREE (1) KeraWhip Hydrating Cream Conditioner 8.5oz $ 60 Save $12 1703KX02
Purchase (3) Glotion Potion Styling Oil 3.4oz (3) Vita Volume Boosting Foam 8.5oz (3) FlexFlow Shaping Hairspray 10.2oz Receive FREE (1) Ceramic + Ionic Round Brush 3.5" $ 114 Save $15 1703KX03
www.SalonServiceGroup.com ORDER ONLINE
14
introducing
SHIMMER.ME BLONDE *Available April 2017, preorder through your Salon Consultant
Repairing shine mist Color enhancers, optical brighteners and natural softeners moisturize, restore, and refresh lightened, highlighted, blonde, and grey shades.
KEY INGREDIENTS 6 Australian Fruit Extracts
Ensures a radiant, glossy, and smooth finish
Babassu Oil
Protects and delivers nutrients for shine
Bamboo Extract
Increases shine, strength, and manageability
Soybean Oil
Strengthens while adding softness and smoothness
SHIMMER.ME BLONDE 3.4oz $
13.75
KMSSB3
$27.50 SUGGESTED RETAIL
SEE READYMADE MARKETING IDEAS ON HOW TO PROMOTE SHIMMER.ME BLONDE!
SHIMMER.ME BLONDE SALON INTRO
Statistics say that consumers donâ&#x20AC;&#x2122;t notice an ad until the 5TH TIME they see it! Drive the message of your ad home by promoting the same product over and over again, using similar artwork online and in-salon!
Purchase (7) SHIMMER.ME BLONDE 3.4oz Receive FREE (1) SHIMMER.ME BLONDE 3.4oz (1) SHIMMER.ME BLONDE Point of Sale Display $ 96.25 Save $13.75 1703KM09
15
ORDER BY PHONE 1.800.933.5733
*Available April 2017, preorder through your Salon Consultant
LOVE
IS IN THE HAIR Share the love with your clients by giving them a FREE MAXI.WASH sample and cosmetic bag when they purchase their favorite wash and rinse!
LOVE IS IN THE HAIR HYDRATE-ME Purchase (6) HYDRATE-ME.WASH 8.4oz (6) HYDRATE-ME.RINSE 8.4oz Receive FREE (6) MAXI.WASH 3.4oz* (6) TRAVEL.VOYAGE Bag (1) Love is in the Hair Display $ 174 Save $102 1703KM02
SMOOTH
GIRLS ROCK
Give your clients the chance to experience the entire SMOOTH.AGAIN line in one conveniently packaged set. Leaving them with smooth and protected hair, this trio seals split ends while restoring the hair shaft with a weightless finish.
* Free products labeled not for resale
LOVE IS IN THE HAIR ANGEL Purchase (6) ANGEL.WASH 8.4oz (6) ANGEL.RINSE 8.4oz Receive FREE (6) MAXI.WASH 3.4oz* (6) TRAVEL.VOYAGE Bag (1) Love is in the Hair Display $ 174 Save $102 1703KM03
* Free products labeled not for resale
SMOOTH GIRLS ROCK Purchase SMOOTH.AGAIN.WASH 8.4oz SMOOTH.AGAIN.RINSE 8.4oz Receive FREE SMOOTH.AGAIN 3.4oz* $ 29 Save $9.50 1703KM01
* Free product labeled not for resale
SPRING TREND COLLECTION
Purchase FREESTYLE.LIGHTENER 15.9oz 6.7 DARK.BLONDE.CHOCOLATE 3.3oz 9.31 VERY.LIGHT.BLONDE.GOLD.ASH 3.3voz CREAM.ACTIVATOR 20vol 33.8oz CREAM.ACTIVATOR 10vol 33.8oz Receive FREE SMOOTH.AGAIN 6.7oz SESSION.SPRAY 11.4oz Collateral Kit $ 66.80 Save $30.50 1703KM04
www.SalonServiceGroup.com ORDER ONLINE
16
Spring Essential Trios STOCK UP ON YOUR FAVORITE PRODUCTS TO KEEP HAIR VIBRANT AND FRESH. PLUS, GET INCREDIBLE SAVINGS THAT YOU CAN PASS ON TO YOUR CLIENTS!
VOLUME THERAPY KIT
Purchase SuperPlump Volumizing Shampoo 10.1oz SuperPlump Volumizing Condition 8.5oz Receive FREE PowderFix Texture Powder .53oz $ 34 Save $12.50 1703CP01
Purchase SuperRich Moisture Shampoo 10.1oz SuperRich Moisture Condition 8.5oz Receive FREE SuperRich Intensive Moisture Treatment 6.7oz $ 34 Save $17 1703CP02
SMOOTH RITUAL BAG
CURL RITUAL BAG
HEALING RITUAL BAG
BLONDE RITUAL BAG
Purchase CrazySmooth Anti-Frizz Shampoo 10.1oz CrazySmooth Anti-Frizz Condition 8.5oz Receive FREE CrazySmooth Shine Treatment Oil 1.7oz ColorProof Bag with Fusion Card $ 39 Save $12.50 1703CP03
Purchase Baobab Heal & Repair Shampoo 8.5oz Baobab Heal & Repair Condition 8.5oz Receive FREE Baobab Leave-In Treatment 5.1oz ColorProof Bag with Fusion Card $ 50 Save $19.50 1703CP05
17
MOISTURE THERAPY KIT
1 1 ORDER BY PHONE 1.800.933.5733
Purchase TruCurl Curl Perfecting Shampoo 10.1oz TruCurl Curl Perfecting Condition 8.5oz Receive FREE TruCurl Anti-Frizz Oil 1.7oz ColorProof Bag with Fusion Card $ 39 Save $12.50 1703CP04
Purchase SignatureBlonde Violet Shampoo 10.1oz SignatureBlonde Violet Condition 8.5oz Receive FREE SignatureBlonde Restorative Filler 6.7oz ColorProof Bag with Fusion Card $ 44 Save $16 1703CP06
purchase 3 receive 1
TEXTURECHARGE 3+1
Purchase (3) TextureCharge Finishing Spray 6.7oz Receive FREE (1) TextureCharge Finishing Spray 6.7oz (4) SuperRich Split Ends Mender Foil Pack $ 48 Save $16 1703CP07
free +sample
foil packs! HUMIDITYRX 3+1
INCREASE SALES AND SAY GOODBYE TO WINTER WEATHER HAIR
Purchase (3) HumidityRx Anti-Frizz Spray 5oz Receive FREE (1) HumidityRx Anti-Frizz Spray 5oz (4) SuperRich Split Ends Mender Foil Pack $ 43.50 Save $14.50 1703CP08
FOR FREE!
SuperRich Split Ends Mender mends 94% of split ends for a silky, soft, youthful finish in a single use! Let clients witness the difference by giving them a sample of this supercharged serum when they purchase their favorite spray at 25% off. Run a #HairOnTheMend campaign on social media and have clients post beforeand-after Split Ends Mender selfies to be entered to win a full-size BE ENTERED TO WIN! bottle. Don’t forget to mix in some product knowledge posts and SuperRich Split Ends Mender demo videos!
WICKEDGOOD 3+1
Purchase (3) WickedGood Shine Spray 5.2oz Receive FREE (1) WickedGood Shine Spray 5.2oz (4) SuperRich Split Ends Mender Foil Pack $ 40.50 Save $13.50 1703CP09
One beauty blogger describes SuperRich Split Ends Mender as a “Miracle Product.” SEE THE FULL ARTICLE
FULL SIZE BOTTLE OF
Post a before-and-after photo on your social media, tag our salon, and use the hashtag
#HairOnTheMend Winner will be announce on our own social media page
purchase 2 receive 1
free
PLUSHLOCKS 2+1
Purchase (2) PlushLocks Leave-In Smooth 6.7oz Receive FREE (1) PlushLocks Leave-In Smooth 6.7oz $ 30 Save $15 1703CP10
HEATPROOF 2+1
Purchase (2) HeatProof Blowdry Crème 6.7oz Receive FREE (1) HeatProof Blowdry Crème 6.7oz $ 32 Save $16 1703CP11
1 1 www.SalonServiceGroup.com ORDER ONLINE
18
FRONT DESK
PIVOTAL PROFIT PRODUCER Your front desk is a representation of your salon. It sets the stage for the client’s salon experience, and closes the curtain at the end. It is the department for customer service and complaints, booking, sales, and gift certificates… so why not make it a profit source instead of an expense!
1
Waiting Area
• Create a scripted greeting conveying the luxury experience they are about to receive. • Cross-promote services, inviting clients to try services they may not be aware of. • Don’t just set sample cups out, actively invite guests to try products. All staff should be capable of recommending products based on clients’ hair types!
2
Computer
Send promotional and customer service emails: Welcome new clients emails
“We Miss You” emails
Monitor productivity to fill gaps: How many 15min gaps are between appointments on any given day? Four? More?
4× Seasonal promos or contest emails
Product info or DIY emails
1
×
6
×
HOUR
HOURS
Run reports on top- and bottom-selling products and bundle them into a basket. Contact your Salon Consultant for custom marketing pieces to promote your baskets.
19
ORDER BY PHONE 1.800.933.5733
312 HOURS
×
15
= 1 HOUR
6
= 6 HOURS
MINUTES
DAYS
52 WEEKS
$ 40 $ AVERAGE REVENUE
= 312 HOURS PER YEAR
=
$ 12 ,4
8 LO S T R EV EN 0 UE
3
phone
Appointment reminders will help get the client in, and is a great time to promote add-on services for additional revenue and to fill gaps in the schedule. Bundle services to offer a discount when they are booked as a package!
Call customers that are on their 6- to 8-week mark and no-shows to reschedule, making up for lost revenue.
Check in with new clients post-appointment to create loyalty. This is a prebooking opportunity as well.
4 By engaging the client and through body language, drive home that your salon offers the best customer service.
72% Sell gift cards. 72% of clients spend more than the value.
Put a thank you note or coupon in retail bags.
desk
Prebook to allow preplanning for both you and your client.
FOR YOU
FOR THEM
Gives you control over your schedule while creating loyalty and insuring future revenue.
Reminds them how long their cut/color will last while giving them the days/times they prefer.
Create incentives for when the front desk books 50% of clients before they leave!
Don’t ask if the client would like to prebook. Offer days + times 6 weeks out!
Pull products the stylist recommended off the shelf, allowing client to smell and handle them. Train all staff about why clients should choose professional products over drugstore or online ones.
but first,
Use guarantee policies as a selling-point!
salon owners must hire the right front desk person and provide them with the tools to succeed.
Provide a written training manual so staff know how to complete every task of their job. Cover customer service tips and solution-oriented dialogue so they don’t have to improvise! Scripts are key to success: many successful companies like Starbucks and Victoria’s Secret provide scripts for customer interaction. Communicate the importance of their role within the salon.
Set goals for key performance drivers and tie incentives to achieving goals.
www.SalonServiceGroup.com ORDER ONLINE
20
1520 E Evergreen St Springfield, MO 65803
50TH ANNIVERSARY GOLD BRUSH BOX
Purchase at special price Supreme Combo Ionic & Boar Bristle Brush Large Paddle Brush NanoThermic 11/4" Round Brush NanoThermic 13/4" Round Brush NanoThermic 21/8" Round Brush $ 54.99 Save $18.01 1703OGï&#x2DC;¹1
Gold printed logos on back of paddle and top of brush heads
JETBLACK VINYL DISPOSABLE GLOVES 90ct $
12.14 Save $1.35
CLEAR VINYL POWDERED GLOVES 100ct $
6.75 Save $0.75
SMALL | JET-90S
MEDIUM | JET-90M
SMALL | VINYL-100S
LARGE | JET-90L
X-LARGE | JET-90XL
LARGE | VINYL-100L
MEDIUM | VINYL-100M
*Not all brands available in all states.
1.800.933.5733 ORDER ONLINE : www.SalonServiceGroup.com FIND A STORE : www.SalonServiceGroup.com/locations ORDER BY PHONE :
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