SuperRich Treatment p.1
kevin.murphy
Color.Me
p.3–4
kevin.murphy
Treat.Me
p.5
alfaparf milano
rEvolution Color p.13
alfaparf milano
SDL Scalp Care p.14
THEGROUPIE
MAY/JUNE 2015
EAST
colorproof
NEW! Revitalize, soften, and strengthen parched hair with this intense moisturizer. Daily Intensive Moisture Treatment dramatically enhances hair hydration while providing unsurpassed color and heat protection.
Save $17
BUY 3 GET 1 FREE
Purchase (3) SuperRich Daily Intensive Moisture Treatment 6.7oz Receive FREE (1) SuperRich Daily Intensive Moisture Treatment 6.7oz (1) Easel Card
• Blend of baobab, soy, and exclusive proteins and emollients • New nano-technology delivers intense, nourishing moisture • Seals cuticles to retain moisture $
17
1505CP01
Save $12.50
BAOBAB DUO
Purchase at special price (1) Baobab Heal & Repair Shampoo 8.5oz (1) Baobab Heal & Repair Condition 8.5oz
40
51
CPMT6
Save $10
$
$
1505CP02
SUPERPLUMP TRIO
Purchase (1) SuperPlump Volumizing Shampoo 10.1oz (1) SuperPlump Volumizing Condition 8.5oz Receive FREE (1) Hardcore Epic Hold Color Protect Hairspray 9oz (1) ColorProof Designer Tote Bag $
Save $12
BUY 2 GET 1 LIFTIT
Purchase (2) LiftIt Color Protect Foam Mousse 9oz Receive FREE (1) LiftIt Color Protect Foam Mousse 9oz $
24
1505CP04
32
1505CP03
Save $13
BUY 2 GET 1 CONTROLCRAZE
Purchase (2) ControlCraze Styling Crème 5.1oz Receive FREE (1) ControlCraze Styling Crème 5.1oz $
26
1505CP05
25% OFF TRAVEL SIZES NEW size! Business Snip Save $1.20
Save $1.27
SuperRich Shampoo 2oz $
3.60
CrazySmooth Shampoo 2oz $
CPMS2
SuperRich Condition 2oz $
3.60 3.60
$
CPMC2
3.60
CPSS2
3.83
CPSC2
TruCurl Shampoo 2oz $
CPVS2
SuperPlump Condition 2oz $
3.83
CrazySmooth Condition 2oz
SuperPlump Shampoo 2oz $
Save $1.80
3.83
CPCS2
Summer vacations mean highlights, flights, and hotel shampoo—all of which can dry hair out. Help protect and restore clients’ hair while they are away by suggesting Baobab travel sizes. By charging $10.80 each for Baobab Shampoo and Conditioner travel sizes (regularly $14.40 suggested retail), you can pass the savings on to them while still making money for yourself!
Baobab Heal & Repair Shampoo 2oz $
5.40
CPBS2
Baobab Heal & Repair Condition 2oz $
5.40
CPBC2
TruCurl Condition 2oz $
CPVC2
3.83
CPCC2
ClearItUp Shampoo 2oz $
3.60
CPDS2
Save $55
Save $22
FREE HALF GALLON
Purchase (8) CrazySmooth Shampoo 10.1oz Receive FREE (1) CrazySmooth Shampoo 64oz $
148
1505CP06
FREE EXTREME SHINE OIL BACKBAR Purchase (3) CrazySmooth Extreme Shine Treatment Oil 1.7oz Receive FREE (1) CrazySmooth Extreme Shine Treatment Oil 3.9oz $
Save $55
Purchase (8) CrazySmooth Condition 8.5oz Receive FREE (1) CrazySmooth Condition 64oz
148
1505CP07
BUY 3 GET 1 CRAZYSMOOTH MASQUE Purchase (3) CrazySmooth Anti-Frizz Treatment Masque 5.2oz Receive FREE (1) CrazySmooth Anti-Frizz Treatment Masque 16oz $
Save $.84
• Super firm hold • Perfect for piecing or spot styling • Non-sticky, rinses clean
3.36
72
1505CP09
Save $48
20% OFF POWERSCULPT HARD HOLD GEL 1oz $
1505CP08
Save $50
FREE HALF GALLON
$
36
BUY 3 GET 1 DEEPQUENCH MASQUE
Purchase (3) DeepQuench Moisture Masque 5.2oz Receive FREE (1) DeepQuench Moisture Masque 16oz $
CPHGEL1
1.800.933.5733 www.SalonServiceGroup.com
63
1505CP10
COLOR ME COLOR.ME is born from Kevin Murphy's vision of fusing session work, fashion and hair color. This compact color line delivers high performance, natural looking results and optimum color functionality. An artful blend of gentle and “From the Earth” ingredients naturally moisturize, rejuvenate, and impart incredible shine without having to compromise the environment.
WHAT GOES INSIDE THE TUBE IS JUST AS IMPORTANT AS THE COLOR IT CREATES. THE CHOICES WE MADE ARE PPD FREE, AMMONIA FREE, AND NATURALLY DERIVED INGREDIENTS LIKE ALOE VERA, HONEY, SHEA BUTTER, AND POMEGRANATE. KEVIN MURPHY
3 STEP TECHNOLOGY MOLECULAR OXIDATION COUPLE GUARANTEE DELAY FUNCTION An exact “counting” method is used and guarantees that not a single coloring molecule remains free. Only a secure bond, or “safe” molecule is formed. This supports fewer skin irritations and allergic reactions.
When the COLOR.ME CREAM.ACTIVATOR is added to the COLOR.ME shade, the oxidation process is delayed, allowing for an “all over” precise application, resulting in beautiful and even color coverage.
SPECIAL MICRO PIGMENTS
Extremely small color pigments are deposited onto the hair which penetrate deep into the hair shaft, resulting in shinier and healthier-looking hair.
NEW!
COLOR.ME 3.3oz • High performance, multi-tonal shades • Provides endless creativity and natural looking results • Available in 74 honey-based shades $
CREAM.ACTIVATOR 33.8oz • Incredibly creamy and nourishing formula • Creates semi, demi, and permanent hair color formulas $
9.95
3.5 VOLUME 10 VOLUME 20 VOLUME 30 VOLUME 40 VOLUME
POWDER.LIGHTENER 17.6oz • Easy-to-use formulas that neutralize yellow effects • Provides amazing clear blonde results • Perfect for highlights and various color techniques $
25
AMMONIA-FREE
KMBLEACH
HIGH LIFT
11.50
KM3V KM10V KM20V KM30V KM40V
KMBLEACH-EL
GET STARTED WITH COLOR.ME Save $568.50
COLOR.ME LARGE
Purchase (200) COLOR.ME shades 3.3oz (2) POWDER.LIGHTENER 17.6oz Receive FREE (1) POWDER.LIGHTENER 17.6oz (2) CREAM.ACTIVATOR 3.5vol 33.8oz (3) CREAM.ACTIVATOR 10vol 33.8oz (4) CREAM.ACTIVATOR 20vol 33.8oz (3) CREAM.ACTIVATOR 30vol 33.8oz (5) CREAM.ACTIVATOR 40vol 33.8oz (2) Large swatch book (4) Color brochure (1) Technical guide (1) Wall Chart (2) Paper swatch chart (4) Brushes (4) Mixing bowls (2) Scales (1) CUTTING.CAPE (3) COLOR.CAPE $
2040
INTROKMCLARGE
Save $276.50
COLOR.ME MEDIUM
Purchase (100) COLOR.ME shades 3.3oz (1) POWDER.LIGHTENER 17.6oz Receive FREE (1) CREAM.ACTIVATOR 3.5vol 33.8oz (1) CREAM.ACTIVATOR 10vol 33.8oz (2) CREAM.ACTIVATOR 20vol 33.8oz (1) CREAM.ACTIVATOR 30vol 33.8oz (2) CREAM.ACTIVATOR 40vol 33.8oz (1) Large swatch book (3) Color brochure (1) Technical guide (1) Wall chart (1) Paper swatch chart (3) Brushes (3) Mixing bowls (1) Scale (1) CUTTING.CAPE (2) COLOR.CAPE $
1020
INTROKMCMEDIUM
1.800.933.5733 www.SalonServiceGroup.com
Save $174
COLOR.ME SMALL
Purchase (50) COLOR.ME shades 3.3oz (1) POWDER.LIGHTENER 17.6oz (1) CREAM.ACTIVATOR 3.5vol 33.8oz (1) CREAM.ACTIVATOR 10vol 33.8oz (1) CREAM.ACTIVATOR 20vol 33.8oz (1) CREAM.ACTIVATOR 30vol 33.8oz (1) CREAM.ACTIVATOR 40vol 33.8oz Receive FREE (1) Large swatch book (2) Color brochure (1) Technical guide (1) Wall chart (1) Paper swatch chart (2) Brushes (2) Mixing bowls (1) Scale (1) CUTTING.CAPE (1) COLOR.CAPE $
580
INTROKMCSMALL
NEW!
TREAT.ME TREATMENT RANGE
• Strengthens hair, leaving it soft and smooth • Delivers deep conditioning, shine and nourishment • Botanical antioxidants provide intense nutrition and hydration MOISTURE VIAL .4oz (12PK) • Mongongo Oil promotes healthy hair and the formation of Keratin protein • Gardenia flower extracts soften and hydrate $
48
KMVM
STRENGTH VIAL .4oz (12PK) • Rice proteins increase moisture retention • Soy extracts increase the binding of moisture to hair $
48
KMVS
ELIXIR BOTTLE 1.7oz • Strengthens the intensity of the treatments • Fruit acids (AHA's) remove roughness by polishing the surface achieving smoothness and shine $
19.50
KMEX1
SPRAY PUMP HOLDER 2pk $
6
TREAT.ME DISPLAY $
KMVSP
60
KMUC326
MAKE AN ADDITIONAL $1.6K PER MONTH! BUSINESS SNIP
IF SALON CHARGES $20 PER TREATMENT Treatments Sold Per Week
Monthly Revenue
5 treatments per week
$
10 treatments per week
$
20 treatments per week
Monthly Cost to Salon
400
$
800
$
1,200
$
$
Total Monthly Profit
83.90
316.10
$
167.80
335.60
632.20
$ $
1,264.40
IF SALON CHARGES $25 PER TREATMENT Treatments Sold Per Week
Monthly Revenue
5 treatments per week
TREAT.ME Cost to Salon
500
$
1,000
$
2,000
$
$
10 treatments per week
$
20 treatments per week
$
Total Monthly Profit
83.90
167.80
335.60
416.10
$
832.20
$ $
1,664.40
*Calculated using prices of 12 vials for $48 and Elixer at $19.50 each (10 drops per treatments)
Save $39.84
TREAT.ME SALON
Purchase (22) STRENGTH VIAL .4oz (22) MOISTURE VIAL .4oz (2) ELIXIR 1.7oz Receive FREE (2) STRENGTH VIAL .4oz (2) MOISTURE VIAL .4oz (2) SPRAYERS for glass vials (1) Display (1) Technical menu (1) Client menu (2) Vertical show card & holder $
215
1505KM06
Save $16
Save $16
ANGEL.KMX
Purchase at special price ANGEL.MASQUE 6.7oz ANGEL.WASH 8.4oz ANGEL.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz Neoprene bag $
37.25
1505KM01
HYDRATE-ME.KMX
Purchase at special price HYDRATE-ME.MASQUE 6.7oz HYDRATE-ME.WASH 8.4oz HYDRATE-ME.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz Neoprene bag $
37.25
1505KM02
Save $68
THE MAN BAG
Purchase (6) STIMULATE-ME.WASH 8.4oz (6) STIMULATE-ME.RINSE 8.4oz (6) THICK.AGAIN 3.4oz (6) NIGHT.RIDER 3.4oz (6) EASY.RIDER 3.4oz (6) GRITTY.BUSINESS 3.4oz Receive FREE (1) STIMULATE-ME.WASH 33.8oz (1) STIMULATE-ME.RINSE 33.8oz (6) Neoprene bags (1) Show card $
507
1505KM04
1.800.933.5733 www.SalonServiceGroup.com
1.800.933.5733 www.SalonServiceGroup.com
HOME & AWAY BOX SETS Save $2.80
Save $2.80
TREATMENT
Purchase at special price Moroccanoil Treatment 3.4oz Moroccanoil Treatment .85oz Receive FREE Moroccanoil Scented Candle Moroccanoil Blue Box $
27
1505MOR01
TREATMENT LIGHT
Purchase at special price Moroccanoil Treatment Light 3.4oz Moroccanoil Treatment Light .85oz Receive FREE Moroccanoil Scented Candle Moroccanoil White Box $
27
1505MOR02
Free!
SUMMER TRAVEL REPAIR EDITION
Moroccanoil Treatment .85oz Moisture Repair Shampoo 2.4oz Moisture Repair Conditioner 2.4oz Restorative Hair Mask 2.5oz FREE Moroccanoil Travel Bag $
25.25
1505MOR03
HYDRATION EDITION Moroccanoil Treatment .85oz Hydrating Shampoo 2.4oz Hydrating Conditioner 2.4oz Intense Hydrating Mask 2.5oz FREE Moroccanoil Travel Bag $
24.50
1505MOR05
VOLUME EDITION
Moroccanoil Treatment Light .85oz Extra Volume Shampoo 2.4oz Extra Volume Conditioner 2.4oz Weightless Hydrating Mask 2.5oz FREE Moroccanoil Travel Bag $
25
1505MOR04
STYLE EDITION
Moroccanoil Treatment .85oz Hydrating Styling Cream 2.5oz Luminous Hairspray Strong 2.3oz Glimmer Shine 1.7oz FREE Moroccanoil Travel Bag $
25
1505MOR06
TRAVEL MASKS Intense Hydrating Mask 2.5oz $
8
MOHM2
Restorative Hair Mask 2.5oz $
8
MORM2
Weightless Hydrating Mask 2.5oz $
8
MOWM2
STYLIST ESSENTIALS Save $53.20
COMPLETE EXPERIENCE Moroccanoil Treatment 3.4oz Luminous Hairspray Strong 10oz Volumizing Mousse 8.5oz Styling Gel Strong 6oz Root Boost 8.5oz Hydrating Styling Cream 10.2oz Smoothing Lotion 10.2oz Boar Bristle Brush 35mm Tourmaline Ceramic Hair Dryer Moroccanoil Yoga Bag $
210
Save $14.30
Save $19.70
HERO COLLECTION
Moroccanoil Treatment 3.4oz Luminous Hairspray Strong 10oz Volumizing Mousse 8.5oz Hydrating Styling Cream 10.2oz Moroccanoil Yoga Bag $
56.50
1505MOR08
STYLING ESSENTIALS Moroccanoil Treatment 3.4oz Luminous Hairspray Strong 10oz Volumizing Mousse 8.5oz Styling Gel Strong 6oz Hydrating Styling Cream 10.2oz Smoothing Lotion 10.2oz Moroccanoil Yoga Bag $
77
1505MOR09
1505MOR07
SUMMER STYLING Free!
Save $22.20
HYDRATING STYLE
Purchase (6) Hydrating Styling Cream 10.2oz Receive FREE (1) Luminous Hairspray Strong 10oz (1) Luminous Hairspray Medium 10oz $
100.20
1505MOR11
Free!
Save $22.20
CURL DEFINING
Purchase (6) Curl Defining Cream 8.5oz Receive FREE (1) Luminous Hairspray Strong 10oz (1) Luminous Hairspray Medium 10oz $
100.80
1505MOR10
1.800.933.5733 www.SalonServiceGroup.com
NEW!
18.21 CAPE
FREE when you purchase 12 of any product! *No Mix & Match. *Purchase of open stock items only available with prior purchase of Salon Intro or Starter Intro.
Save $29
18.21 ManMade Cape • Snap closure • Water resistant • Chemical resistant $
29
(12) Man Made Wash 18oz $
144
1505ET01
Save $29
Save $29
(12) Pomade 2oz $
144
1505ET04
(12) Clay 2oz $
144
1505ET02
Save $29
(12) Paste 2oz $
144
1505ET03
ETCAPE
Spoil. Him. with 18.21 Man Made’s Noble Experience. Follow these nine steps to elevate the men’s service experience and grow client retention, referrals and create new revenue opportunities within your business. For more info, follow 18.21 Man Made on YouTube.
• QUICK & EASY APPLICATION • REUSABLE HAIR • • UNLIMITED CUSTOMIZATION • MAXIMUM PROFIT POTENTIAL •
Not only are they affordable, efficient, easy to care for, and simple to remove, they are for everybody and every size of salon! As a salon owner, I like that I can give my clients the option of longer hair, and I recognize how much of a confidence booster Hotheads can be for people who may be lacking volume and density. I used Hotheads just yesterday to create an inverted bob on a girl with shorter hair and she’s already received tons of compliments. Hotheads are time-savers, resulting in additional revenue. I don’t have to block out the whole afternoon for a client’s extensions and can even double-book—I can apply a color on one client while a junior stylist prepares another client’s hair for Hotheads. Then I can apply Hotheads while the color processes on my first client. Talk about efficiency!
Christa Stephens
Salon Owner at Inviktus Hotheads Educator
1.800.933.5733 www.SalonServiceGroup.com
NEW!
rE volut on COLOR IS POWER!
Start a revolution that celebrates the power of color. Play, experiment, and personalize every client's look! With 8 shades (in new 3oz tubes) you can create an incredible variety of signature colors from extreme to soft, shimmering pastels. Reduce your color inventory and expand your direct color palette by using Alfaparf Milano's fun and easy mixing chart. Plus, use the clear formula to customize intensities! $
6.50ea.
True Blue
ARBLUE
Deep Red
ARRED
Pure Green
Pink
ARGR
Rich Purple
Magenta
ARPINK
ARPUR
ARMAG
Clear
Yellow
ARCLEAR
ARYELLOW
Save $7.50
Save $54
rEvolution TRY ME KIT
rEvolution CREATIVE KIT
Purchase (7) rEvolution JC Tubes 3oz (1 of each) True Blue
Maximum
PRECISION
ct duo
Deep Red Pink TITANIUM Magenta
The looks Green Pure Broad
V E R S AT I L I T Y
Versatility ensures you reach a wide range of
consumers, approachable color can be incorpo-
New packaging creates easier mixing.
For free-hand techniques and time sensitive
clients, use rEvolution with SUPERMECHES+
2 oz Pure Green 1 ribbon inch Magenta
Step 1
rated to fit every clients needs.
Pre-lighten hair to a pale yellow result with SUPERMECHES+ NO AMMONIA bleach and 20 volume Oxid’o
Reinvent classic techniques using direct placement for a fun and modern twist.
For extreme blonde or in the case of very dark
FAST bleach.
Step 2 (apply to DAMP hair)
bases use rEvolution with SUPERMECHES+ HIGH
Supreme
True Blue Deep Red Pure Green Pink Rich Purple Magenta Yellow Clear
mixing ratio:
Rich Purple Yellow
Gel-like consistency allows for precise application that won’t bleed onto surrounding hair.
Purchase (16) rEvolution JC Tubes 3oz (2 of each)
Tone with 2 oz Pure Green and 1 ribbon inch Magenta.
LIFT bleach.
Receive FREE (1) rEvolution JC Clear 3oz YELLOW TEAL (1) rEvolution poster (1) rEvolution brochure (1) Technical Pantone card
Receive FREE (1) Swatch Ring (1) rEvolution poster (1) rEvolution brochure (1) Technical Pantone card (1) Supermeches+ Lightener 14.1oz
PERFORMANCE
Superior professional quality creates even color from root to tip.
Improves quality of hair by adding incredible
softness and shine after lightening for an overall unbeatable performance.
per·for·mance
For full head application and direct placement
the action or process of carrying out or accomplishing an action, task, or function.
/pərˈfôrməns/
on the scalp use rEvolution with SUPERMECHES+ NO AMMONIA bleach.
mixing ratio:
Step 1
Step 1
2 oz Pure Green 2 ribbon inches True Blue
Pre-lighten hair to pale yellow using SUPERMECHES+ bleach and 20 volume Oxid’o Step 2
Section A: Pre-lighten with SUPERMECHES+ FAST bleach with 20 volume Oxid’o
Apply Color Wear Formula: Mix 1/2 oz 10.02 + 1/2 oz 9.13 with 2oz 15 volume from roots to ends. Process for 15 minutes. Rinse and dry.
Section A Fringe: Create a fine slice at the top width of the fringe to create a veil and incorporate into Section B. Prelighten the remaining fringe to a pale yellow result.
Step 3
Section B: Apply EOC3 1.11 +10 volume Oxid’o from roots to ends. To all remaining hair and the slice from Section A. Process 35 minutes. Step 2 (apply to DRY hair)
$
Section A: Take a 1/8 inch slice from the top of the fringe and clip out of the way
pre·ci·sion /prəˈsiZHən/
Section B: Take a diagonal shaped section from the temple to just behind the ear on both sides of the head and clip out of the way. Step 4
the quality, condition, or fact of being exact and accurate.
PP016571
Apply rEvolution Pure Yellow (to dry hair ) First in diagonal slices on both sides of the head under the sections clipped out of the way, and then to the remaining fringe. In the diagonal section the color should be applied from mid-shaft to ends (approx 2 inches from scalp) and on the remaining fringe from scalp to ends.
1505AP01
ver·sa·ti·li·ty able to adapt or be adapted to many different functions or activities.
Explosion of Direct Color Explosion of Direct Color PP016570
45.50
Apply rEvolution Teal formula to the pre-lightened fringe and all the remaining hair (entire head) from scalp to ends. Process for 15 minutes.
60x90cm REVOLUTION POSTERS FINAL.indd 6
60x90cm REVOLUTION POSTERS FINAL.indd 6
the quality, condition, or fact of being exact and accurate. /prəˈsiZHən/
pre·ci·sion 15 minutes. head) from scalp to ends. Process for ened fringe and all the remaining hair (entire Apply rEvolution Teal formula to the pre-light-
activities. able to adapt or be adapted to many different functions or
ver·sa·ti·li·ty
Step 4
Step 2 (apply to DRY hair)
of the head and clip out of the way. the temple to just behind the ear on both sides Section B: Take a diagonal shaped section from
Process 35 minutes. hair and the slice from Section A. from roots to ends. To all remaining Section B: Apply EOC3 1.11 +10 volume Oxid’o
the fringe and clip out of the way Section A: Take a 1/8 inch slice from the top of Step 3
remaining fringe to a pale yellow result. incorporate into Section B. Prelighten the width of the fringe to create a veil and Section A Fringe: Create a fine slice at the top
minutes. Rinse and dry. volume from roots to ends. Process for 15 Mix 1/2 oz 10.02 + 1/2 oz 9.13 with 2oz 15 Apply Color Wear Formula:
FAST bleach with 20 volume Oxid’o Section A: Pre-lighten with SUPERMECHES+ Step 1
to ends. scalp) and on the remaining fringe from scalp from mid-shaft to ends (approx 2 inches from diagonal section the color should be applied way, and then to the remaining fringe. In the head under the sections clipped out of the First in diagonal slices on both sides of the Apply rEvolution Pure Yellow (to dry hair )
Step 2
True Blue 2 ribbon inches 2 oz Pure Green
SUPERMECHES+ bleach and 20 volume Oxid’o Pre-lighten hair to pale yellow using Step 1
TEAL mixing ratio:
YELLOW
NO AMMONIA bleach. on the scalp use rEvolution with SUPERMECHES+ For full head application and direct placement
action, task, or function. the action or process of carrying out or accomplishing an
unbeatable performance.
/pərˈfôrməns/
per·for·mance
softness and shine after lightening for an overall Improves quality of hair by adding incredible from root to tip. Superior professional quality creates even color
PERFORMANCE Supreme
LIFT bleach. bases use rEvolution with SUPERMECHES+ HIGH
inch Magenta. Tone with 2 oz Pure Green and 1 ribbon
075610PP
PP016571
Explosion of Direct Color Explosion of Direct Color
4/6/15 5:14 PM
4/6/15 5:14 PM
$
104
1505AP02
New!
Save $22
SDL SCALP CARE
Purchase Energizing Shampoo 8.45oz Energizing Lotion .34oz (12pk) Receive FREE Revitalizing Elixir 4.22oz $
40
1505AP03 $
12
$
SDES8
28
$
SDELOT
22
SDEX4
20% OFF SELECT TRAVEL PRICES REFLECT 20% DISCOUNT
Save $.90
Save $.90
Diamond Illuminating Shampoo 2oz $
3.60
SDIS2
Diamond Illuminating Conditioner 2oz $
3.60
SDIC2
Diamond Illuminating Mask 2oz $
3.60
Save $.80
Reconstruction Reparative Shampoo 2oz $
3.60
SDRS2
Reconstruction Reparative Mask 2oz $
3.60
SDRMSK2
Moisture Nutritive Shampoo 2oz $
SDIMSK2
3.60
Frizz Control Butter Mask 1.7oz $
3.20
SDFM1
Frizz Control Discipline Shampoo 2oz $
3.20
SDFS2
Magnifying Volume Shampoo 2oz $
SDMS2
3.20
SDVS2
Magnifying Volume Conditioner 1.7oz $
3.20
SDVC1
The PATTHAIRN collection includes 3 commercial looks using geometric Technique and floral patterns. These simple color techniques use different shades 3 Squares & of 3: without blending to create a look that is both minimalistic and bold. Petals Save $63.45
SQUARES & PETALS COLOR COLLECTION
This technique combines geometrical shapes and flowers. The three different blonde shades create a mix of contrasts and facets which enhances the layered effect. Purchase (24 or more) Evolution of the Color Cube tubes 2oz Receive FREE EOC 7.32 Medium Golden Violet Blonde EOC 9.13 Very Light Ash Golden Blonde EOC 10 Lightest Natural Blonde PATTHAIRN Color Collection Step-by-Step Moisture Nutritive Shampoo 33.8oz Moisture Nutritive Leave-In Conditioner 33.8oz
SQUARES & PETALS
GAME CHANGING COLOR RESULTS
5IJT UFDIOJRVF DPNCJOFT HFPNFUSJDBM TIBQFT BOE nPXFST 5IF UISFF EJGGFSFOU CMPOEF TIBEFT DSFBUF B NJY PG DPOUSBTUT BOE GBDFUT XIJDI FOIBODFT UIF MBZFSFE FGGFDU
Free!
IDEAL FOR: • Clients wishing to have extremely rapid styling. • Creating an intense voluminous effect. • Very straight, wavy and / or very wavy hair.
SQUARES & PETALS TECHNIQUE - Natural Base: 7 Medium Blonde Products used in this technical service: • 10 Lightest Natural Blonde / 40 Vol. Oxid’o • 9.13 Very Light Ash Golden Blonde / 20 Vol. Oxid’o • 7.32 Medium Golden Violet Blonde / 10 Vol. Oxid’o
Celebrate your client’s individuality with a perfect new hair color technique.
PERMANENT CREAM COLOR WITH AN EXCLUSIVE PATENTED 3D TECHNOLOGY
HCI (Hyper Intense Color System) – Micronized crystallized 99% pure pigments for more concentrated, longer lasting, vibrant color.
MLV (Multi Lamellar Vehicle) – Protects color molecules during oxidation process, so more pigment is delivered into the hair shaft for amazing coverage, vibrancy and longevity.
10 7.32
10
9.13
1. Create a diamond shape at the (top) center of the head, use the bridge of the nose as your guide (the diameter of the diamond depends on the amount and texture of hair as well as the size of the head).
2. Continue by creating a 1 inch (3cm) outline around the diamond shape. Then, in the front create a petal shape, using the point of the diamond as the mid point of your petal. Use the middle of the right and left eyebrow as guides, and 1.5 inches (3.5cm) back from the hairline.
3. Create two more petals sections on either side of the head using the temple as your guide, remaining off the hairline.
4. In the back, again use the tip of the diamond as the middle point of the petal. This petal section should incorporate the occipital bone.
5. Create two more petals on either side of the last one you have just created, making sure that they connect to the front petals.
6. Start your application in the back of the head, and behind the ears using 9.13 + 20 Vol. Oxid’o. Separate with foil.
HA (Hyaluronic Acid) – An Alfaparf Milano first for hair color. Creates even color results from scalp to ends.
RED FORMULAS - Natural Base level 5 Light Brown
10 7.32 10
• Lowest ammonia content: 0.7% • Perfect grey coverage
9.13
• Up to 4 levels of Lift (5 levels with platinum series) • PPD free with over 90% natural ingredients
PP016189
7. Apply 10 + 40 Vol. Oxid’o in all of the petal sections, protect with foil.
• Petals: 8.66I + Vol. Oxid’o • Outline: 5.5 + 20 Vol. Oxid’o • Base: 7.53 + 30 Vol. Oxid’o
BRUNETTE - Natural Base level 4 Medium Brown
Inspired by Italian ultra-modern textile prints with floral and geometric patterns, PATTHAIRN collection celebrates a woman’s uniqueness. Create stunning yet elegant artful designs on hair.
• Petals: 7.32 + 40 Vol. Oxid’o • Outline: 4.32 + 10 Vol. Oxid’o • Base: 6.32 + 30 Vol. Oxid’o
8. Continue application of 7.32 + 10 Vol. Oxid’o to the outline section, cover with foil. Apply 9.13 + 20 Vol. Oxid’o on remaining hair. Time 35 minutes.
THE SQUARES & PETALS STEP-BY-STEP VIDEO IS AVAILABLE AT USA.ALFAPARF.COM
1505AP04
1.800.933.5733 www.SalonServiceGroup.com
Save $125.70
6 FOR $89ea
LIMITED EDITION!
Regular $109.95ea FREE easel card included!
1 1/2˝ Ltd. Ed. Ivory UIVORY
1 1/2˝ Original USMOOTH
1˝ Black US1
Only 95 left in stock! Save $67.85
LIMITED SUPPLY TEXTURE TOOLS
Purchase at special price Texture Iron (Limited Quantity!) Receive FREE Green u-smooth Wetbrush Green u-clips 6pk $
55
1505US01
Save $109.95
FREE U-SMOOTH ORIGINAL IRON
Purchase u-shear Duo Receive FREE 1 1/2 Original Smoothing Iron $
299
1505US02
“Our industry is brimming with a diverse group of talented, ima ginat ive, and compa s sionate people. We feel an overwhelming sense of gratitude for each and every one of you for being a huge part of our success so we created the u-care Foundation as a way to give back to the stylist community. By providing assistance to stylists who may need help due to unforeseen medical conditions, emergency financial situations, or similar circumstances, the u-care Foundation is our way of saying thank you to those independent stylists who have given so much to us. Two percent of all u-smooth sales fund the u-care Foundation.”
GINO BARBO | PRESIDENT/CEO
Thanks to u-smooth customers, stylists who receive financial assistance during their time of need are commemorated on the u-care wall.
1.800.933.5733 www.SalonServiceGroup.com
BLONDE
WITH AN
ATTITUDE Save $4.40
20% OFF TIMELESS COLOR Timeless Color Fade-Defy Shampoo 33.8oz $
17.60
KXTS33
Timeless Color Fade-Defy Conditioner 33.8oz $
17.60
KXTC33
Save $80.23
SMOOTH LIGHTS
Purchase (1) Natural Keratin Smoothing Treatment 32oz Receive FREE (1) It’s a Blonde Thing Keratin Lightening System 1lb (6) Demi-Glaze 2oz 9.0/9N Lightest Natural Blonde 9.32/9NB Lightest Gold-Violet Blonde 10.0/10N Ultra-Light Natural Blonde 10.32/10NB Ultra-Light Gold-Violet Blonde 10.2/10V Ultra-Light Violet Blonde 000/Clear
(1) Demi-Glaze Activator 32oz (1) It's a Blonde Thing 10 Volume Developer 32oz $
360
1505KX02
Save $24.80
LIGHTEN UP FOR SUMMER
Purchase (3) It’s a Blonde Thing Keratin Lightening System 1lb Receive FREE (1) It’s a Blonde Thing Keratin Lightening System 1lb $
74.40
1505KX06
Save $66.69
THE BLONDE CONTROLLER
Purchase (8) KeraHold Keratin-Enhanced Hair Color 3.5oz MODIFIERS .11/AA Platinum Ash .91/BA Slate Blue .10/AN Ash Natural .19/AB Ash Blue
HIGH LIFT SERIES 90.0/11N Ultra-Light Extreme Natural Blonde 90.1/11A Ultra-Light Extreme Ash Blonde 90.2/11V Ultra-Light Extreme Violet Blonde 90.3/11G Ultra-Light Extreme Golden Blonde
(1) KeraHold 40 Volume Developer 32oz Receive FREE (6) Blondeshell Shampoo & Conditioner Travel Valet 3oz (1) KeraHold 30 Volume Developer 32oz (1) Color Therapy Black Acrylic Foil Board (3) Technique Cards $
70.91
1505KX05
Business Snip Upsell at the backbar for additional revenue!
Save $55
Save $44
RED CARPET READY
Purchase (5) Infusion Keratin Replenisher 3.4oz (5) Intense Rx Keratin Repair Serum 1oz Receive FREE (1) Infusion Keratin Replenisher 3.4oz (1) Intense Rx Keratin Repair Serum 1oz $
220
THANK YOU TREATMENT
Purchase Natural Keratin Smoothing Treatment 32oz Receive FREE Express Blow Out 4oz $
360
1505KX04
Save $14.99
THE COLORIST'S ERASER
Save $42.50
Purchase (2) Metamorfix Barrier and Stain Removal Cream 5oz Receive FREE (1) Metamorfix Barrier and Stain Removal Cream 5oz $
1505KX01
29.98
1505KX07
Pay for your entire bottle of Smoothing Treatment with just one service, and the rest (min. 15 treatments) will be money in your pocket. PLUS, use your FREE Express Blow Out for 3–4 treatments at $75–$150 each—all profit! Get your clients Red Carpet Ready and offer Intense Rx and Infusion treatments at the backbar at no cost to you. Once they experience the benefits, they’ll be excited to purchase a duo for home!
THE PERFECT FINISH
Purchase Metamorfix Multi-Purpose Color Perfector 18.6oz Receive FREE Metamorfix Multi-Purpose Color Perfector 18.6oz $
42.50
1505KX08
New
Shades!
Save $8.99
DAZZLING DOZEN
Purchase (12) KeraBrilliance Demi-Glaze LiquiGel Color NEW 5.74/5KC Light Caramel Copper Brown NEW 6.4/6C Dark Copper Blonde NEW 6.64/6RC Dark Red Copper Blonde NEW 7.23/7VG Medium Violet Gold Blonde NEW 7.6/7R Medium Red Blonde NEW 9.0/9N Lightest Blonde NEW 9.23/9VG Lightest Violet Gold Blonde 0.0/CLEAR Clear 5.34/5GC Light Gold Copper Brown 6.0/6N Dark Blonde 9.2/9V Lightest Violet Blonde
Receive FREE (1) Demi-Glaze Activator 32oz (1) Color applicator bottle $
66
1505KX09
Save $83
CLEANSE & CONDITION
Purchase (3) Keratin Care Shampoo 13.5oz (3) Keratin Care Conditioner 13.5oz (3) Keratin Color Care Shampoo 13.5oz (3) Keratin Color Care Conditioner 13.5oz (3) Timeless Color Fade-Defy Shampoo 13.5oz (3) Timeless Color Fade-Defy Conditioner 13.5oz (3) Blondeshell Debrass & Brighten Shampoo 13.5oz (3) Blondeshell Debrass & Brighten Conditioner 13.5oz Receive FREE (1) Keratin Color Care Shampoo 33.8oz (1) Keratin Color Care Conditioner 33.8oz (1) Blondeshell Debrass & Brighten Shampoo 33.8oz (1) Blondeshell Debrass & Brighten Conditioner 33.8oz $
270
1505KX03
1.800.933.5733 www.SalonServiceGroup.com
1520 E Evergreen St Springfield, MO 65803
ROOT COVER UP
THE NEXT HAND-HELD DEVICE TO CHANGE YOUR LIFE.
Save $103.50
COLOR WOW STARTER INTRO
Purchase (4 of each shade) Root Cover Up Receive FREE (1 of each shade) Tester (1) Display
Camouflage gray roots and dark regrowth i n s t a n t l y w i t h Co l o r Wow Root Cover Up. This breakthrough handheld device is quick and easy to use on the go. Because Color Wow uses positively charged zinc particles, the waterresistant powder links to each strand until the next shampoo.
$
414
INTROCW414
Individual Shades $
17.25ea
Platinum CWP Blonde CWBLD Light Brown CWLB Medium Brown CWMB Dark Brown CWDB Black CWBLK
*ColorWow not available in Minnesota and Wisconsin.
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