SuperRich Treatment p.1
kevin.murphy
Color.Me
p.3–4
kevin.murphy
Treat.Me
p.5
alfaparf milano
rEvolution Color p.13
alfaparf milano
SDL Scalp Care p.14
THEGROUPIE
MAY/JUNE 2015
NORTH
colorproof
NEW! Revitalize, soften, and strengthen parched hair with this intense moisturizer. Daily Intensive Moisture Treatment dramatically enhances hair hydration while providing unsurpassed color and heat protection.
Save $17
BUY 3 GET 1 FREE
Purchase (3) SuperRich Daily Intensive Moisture Treatment 6.7oz Receive FREE (1) SuperRich Daily Intensive Moisture Treatment 6.7oz (1) Easel Card
• Blend of baobab, soy, and exclusive proteins and emollients • New nano-technology delivers intense, nourishing moisture • Seals cuticles to retain moisture
1505CP01
CPMT6
Save $10
Save $12.50
BAOBAB DUO
Purchase at special price (1) Baobab Heal & Repair Shampoo 8.5oz (1) Baobab Heal & Repair Condition 8.5oz 1505CP02
SUPERPLUMP TRIO
Purchase (1) SuperPlump Volumizing Shampoo 10.1oz (1) SuperPlump Volumizing Condition 8.5oz Receive FREE (1) Hardcore Epic Hold Color Protect Hairspray 9oz (1) ColorProof Designer Tote Bag 1505CP03
Save $12
Save $13
BUY 2 GET 1 LIFTIT
BUY 2 GET 1 CONTROLCRAZE
1505CP04
1505CP05
Purchase (2) LiftIt Color Protect Foam Mousse 9oz Receive FREE (1) LiftIt Color Protect Foam Mousse 9oz
Purchase (2) ControlCraze Styling Crème 5.1oz Receive FREE (1) ControlCraze Styling Crème 5.1oz
25% OFF TRAVEL SIZES NEW size! Business Snip Save 1.20
Save 1.27
$
Save 1.80
$
$
SuperRich Shampoo 2oz
CrazySmooth Shampoo 2oz
CPMS2
CPSS2
SuperRich Condition 2oz
CrazySmooth Condition 2oz
CPMC2
CPSC2
SuperPlump Shampoo 2oz
TruCurl Shampoo 2oz
CPVS2
CPCS2
SuperPlump Condition 2oz
TruCurl Condition 2oz
CPVC2
CPCC2
Baobab Heal & Repair Shampoo 2oz CPBS2
Baobab Heal & Repair Condition 2oz CPBC2
ClearItUp Shampoo 2oz
Summer vacations mean highlights, flights, and hotel shampoo—all of which can dry hair out. Help protect and restore clients’ hair while they are away by suggesting Baobab travel sizes. By charging less for Baobab Shampoo and Conditioner travel sizes, you can pass the savings on to them while still making money for yourself!
CPDS2
Save $55
Save $22
FREE HALF GALLON
Purchase (8) CrazySmooth Shampoo 10.1oz Receive FREE (1) CrazySmooth Shampoo 64oz 1505CP06
FREE EXTREME SHINE OIL BACKBAR Purchase (3) CrazySmooth Extreme Shine Treatment Oil 1.7oz Receive FREE (1) CrazySmooth Extreme Shine Treatment Oil 3.9oz 1505CP08
Save $55
Save $50
FREE HALF GALLON
Purchase (8) CrazySmooth Condition 8.5oz Receive FREE (1) CrazySmooth Condition 64oz 1505CP07
BUY 3 GET 1 CRAZYSMOOTH MASQUE Purchase (3) CrazySmooth Anti-Frizz Treatment Masque 5.2oz Receive FREE (1) CrazySmooth Anti-Frizz Treatment Masque 16oz 1505CP09
Save $.84
Save $48
20% OFF POWERSCULPT HARD HOLD GEL 1oz
BUY 3 GET 1 DEEPQUENCH MASQUE
CPHGEL1
1505CP10
• Super firm hold • Perfect for piecing or spot styling • Non-sticky, rinses clean
1.800.933.5733 www.SalonServiceGroup.com
Purchase (3) DeepQuench Moisture Masque 5.2oz Receive FREE (1) DeepQuench Moisture Masque 16oz
COLOR ME COLOR.ME is born from Kevin Murphy's vision of fusing session work, fashion and hair color. This compact color line delivers high performance, natural looking results and optimum color functionality. An artful blend of gentle and “From the Earth” ingredients naturally moisturize, rejuvenate, and impart incredible shine without having to compromise the environment.
WHAT GOES INSIDE THE TUBE IS JUST AS IMPORTANT AS THE COLOR IT CREATES. THE CHOICES WE MADE ARE PPD FREE, AMMONIA FREE, AND NATURALLY DERIVED INGREDIENTS LIKE ALOE VERA, HONEY, SHEA BUTTER, AND POMEGRANATE. KEVIN MURPHY
3 STEP TECHNOLOGY MOLECULAR OXIDATION COUPLE GUARANTEE DELAY FUNCTION An exact “counting” method is used and guarantees that not a single coloring molecule remains free. Only a secure bond, or “safe” molecule is formed. This supports fewer skin irritations and allergic reactions.
When the COLOR.ME CREAM.ACTIVATOR is added to the COLOR.ME shade, the oxidation process is delayed, allowing for an “all over” precise application, resulting in beautiful and even color coverage.
SPECIAL MICRO PIGMENTS
Extremely small color pigments are deposited onto the hair which penetrate deep into the hair shaft, resulting in shinier and healthier-looking hair.
NEW!
COLOR.ME 3.3oz • High performance, multi-tonal shades • Provides endless creativity and natural looking results • Available in 74 honey-based shades POWDER.LIGHTENER 17.6oz • Easy-to-use formulas that neutralize yellow effects • Provides amazing clear blonde results • Perfect for highlights and various color techniques AMMONIA-FREE
KMBLEACH
HIGH LIFT
CREAM.ACTIVATOR 33.8oz • Incredibly creamy and nourishing formula • Creates semi, demi, and permanent hair color formulas 3.5 VOLUME 10 VOLUME 20 VOLUME 30 VOLUME 40 VOLUME
KM3V KM10V KM20V KM30V KM40V
KMBLEACH-EL
GET STARTED WITH COLOR.ME Save $568.50
COLOR.ME LARGE
Purchase (200) COLOR.ME shades 3.3oz (2) POWDER.LIGHTENER 17.6oz Receive FREE (1) POWDER.LIGHTENER 17.6oz (2) CREAM.ACTIVATOR 3.5vol 33.8oz (3) CREAM.ACTIVATOR 10vol 33.8oz (4) CREAM.ACTIVATOR 20vol 33.8oz (3) CREAM.ACTIVATOR 30vol 33.8oz (5) CREAM.ACTIVATOR 40vol 33.8oz (2) Large swatch book (4) Color brochure (1) Technical guide (1) Wall Chart (2) Paper swatch chart (4) Brushes (4) Mixing bowls (2) Scales (1) CUTTING.CAPE (3) COLOR.CAPE
Save $276.50
Save $174
COLOR.ME MEDIUM
COLOR.ME SMALL
INTROKMCMEDIUM
INTROKMCSMALL
Purchase (100) COLOR.ME shades 3.3oz (1) POWDER.LIGHTENER 17.6oz Receive FREE (1) CREAM.ACTIVATOR 3.5vol 33.8oz (1) CREAM.ACTIVATOR 10vol 33.8oz (2) CREAM.ACTIVATOR 20vol 33.8oz (1) CREAM.ACTIVATOR 30vol 33.8oz (2) CREAM.ACTIVATOR 40vol 33.8oz (1) Large swatch book (3) Color brochure (1) Technical guide (1) Wall chart (1) Paper swatch chart (3) Brushes (3) Mixing bowls (1) Scale (1) CUTTING.CAPE (2) COLOR.CAPE
INTROKMCLARGE
1.800.933.5733 www.SalonServiceGroup.com
Purchase (50) COLOR.ME shades 3.3oz (1) POWDER.LIGHTENER 17.6oz (1) CREAM.ACTIVATOR 3.5vol 33.8oz (1) CREAM.ACTIVATOR 10vol 33.8oz (1) CREAM.ACTIVATOR 20vol 33.8oz (1) CREAM.ACTIVATOR 30vol 33.8oz (1) CREAM.ACTIVATOR 40vol 33.8oz Receive FREE (1) Large swatch book (2) Color brochure (1) Technical guide (1) Wall chart (1) Paper swatch chart (2) Brushes (2) Mixing bowls (1) Scale (1) CUTTING.CAPE (1) COLOR.CAPE
NEW!
TREAT.ME TREATMENT RANGE
• Strengthens hair, leaving it soft and smooth • Delivers deep conditioning, shine and nourishment • Botanical antioxidants provide intense nutrition and hydration MOISTURE VIAL .4oz (12PK) • Mongongo Oil promotes healthy hair and the formation of Keratin protein • Gardenia flower extracts soften and hydrate KMVM
STRENGTH VIAL .4oz (12PK) • Rice proteins increase moisture retention • Soy extracts increase the binding of moisture to hair KMVS
ELIXIR BOTTLE 1.7oz • Strengthens the intensity of the treatments • Fruit acids (AHA's) remove roughness by polishing the surface achieving smoothness and shine KMEX1
SPRAY PUMP HOLDER 2pk
TREAT.ME DISPLAY
KMVSP
KMUC326
MAKE AN ADDITIONAL $1.6K PER MONTH! BUSINESS SNIP
IF SALON CHARGES $20 PER TREATMENT Treatments Sold Per Week
Monthly Revenue
5 treatments per week
$
10 treatments per week
$
20 treatments per week
Monthly Cost to Salon
400
$
800
$
1,200
$
$
Total Monthly Profit
83.90
316.10
$
167.80
335.60
632.20
$ $
1,264.40
IF SALON CHARGES $25 PER TREATMENT Treatments Sold Per Week
Monthly Revenue
5 treatments per week
TREAT.ME Cost to Salon
500
$
1,000
$
2,000
$
$
10 treatments per week
$
20 treatments per week
$
Total Monthly Profit
83.90
167.80
335.60
416.10
$
832.20
$ $
1,664.40
*Calculated using prices of 12 vials for $48 and Elixer at $19.50 each (10 drops per treatments)
Save $39.84
TREAT.ME SALON
Purchase (22) STRENGTH VIAL .4oz (22) MOISTURE VIAL .4oz (2) ELIXIR 1.7oz Receive FREE (2) STRENGTH VIAL .4oz (2) MOISTURE VIAL .4oz (2) SPRAYERS for glass vials (1) Display (1) Technical menu (1) Client menu (2) Vertical show card & holder 1505KM06
Save $16
Save $16
ANGEL.KMX
HYDRATE-ME.KMX
1505KM01
1505KM02
Purchase at special price ANGEL.MASQUE 6.7oz ANGEL.WASH 8.4oz ANGEL.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz Neoprene bag
Purchase at special price HYDRATE-ME.MASQUE 6.7oz HYDRATE-ME.WASH 8.4oz HYDRATE-ME.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz Neoprene bag
Save $68
THE MAN BAG
Purchase (6) STIMULATE-ME.WASH 8.4oz (6) STIMULATE-ME.RINSE 8.4oz (6) THICK.AGAIN 3.4oz (6) NIGHT.RIDER 3.4oz (6) EASY.RIDER 3.4oz (6) GRITTY.BUSINESS 3.4oz Receive FREE (1) STIMULATE-ME.WASH 33.8oz (1) STIMULATE-ME.RINSE 33.8oz (6) Neoprene bags (1) Show card 1505KM04
1.800.933.5733 www.SalonServiceGroup.com
• QUICK & EASY APPLICATION • REUSABLE HAIR • • UNLIMITED CUSTOMIZATION • MAXIMUM PROFIT POTENTIAL •
Not only are they affordable, efficient, easy to care for, and simple to remove, they are for everybody and every size of salon! As a salon owner, I like that I can give my clients the option of longer hair, and I recognize how much of a confidence booster Hotheads can be for people who may be lacking volume and density. I used Hotheads just yesterday to create an inverted bob on a girl with shorter hair and she’s already received tons of compliments. Hotheads are time-savers, resulting in additional revenue. I don’t have to block out the whole afternoon for a client’s extensions and can even double-book—I can apply a color on one client while a junior stylist prepares another client’s hair for Hotheads. Then I can apply Hotheads while the color processes on my first client. Talk about efficiency!
Christa Stephens
Salon Owner at Inviktus Hotheads Educator
1.800.933.5733 www.SalonServiceGroup.com
1.800.933.5733 www.SalonServiceGroup.com
Save $125.70
BUY 6 AND SAVE
LIMITED EDITION!
FREE easel card included!
1 1/2˝ Ltd. Ed. Ivory UIVORY
1 1/2˝ Original USMOOTH
1˝ Black US1
Only 95 left in stock! Save $67.85
LIMITED SUPPLY TEXTURE TOOLS
Purchase at special price Texture Iron (Limited Quantity!) Receive FREE Green u-smooth Wetbrush Green u-clips 6pk
Save $109.95
FREE U-SMOOTH ORIGINAL IRON
Purchase u-shear Duo Receive FREE 1 1/2 Original Smoothing Iron 1505US02
1505US01
“Our industry is brimming with a diverse group of talented, ima ginat ive, and compa s sionate people. We feel an overwhelming sense of gratitude for each and every one of you for being a huge part of our success so we created the u-care Foundation as a way to give back to the stylist community. By providing assistance to stylists who may need help due to unforeseen medical conditions, emergency financial situations, or similar circumstances, the u-care Foundation is our way of saying thank you to those independent stylists who have given so much to us. Two percent of all u-smooth sales fund the u-care Foundation.”
GINO BARBO | PRESIDENT/CEO
Thanks to u-smooth customers, stylists who receive financial assistance during their time of need are commemorated on the u-care wall.
1.800.933.5733 www.SalonServiceGroup.com
BLONDE
WITH AN
ATTITUDE Save $4.40
20% OFF TIMELESS COLOR Timeless Color Fade-Defy Shampoo 33.8oz $
17.60
KXTS33
Timeless Color Fade-Defy Conditioner 33.8oz KXTC33
Save $80.23
SMOOTH LIGHTS
Purchase (1) Natural Keratin Smoothing Treatment 32oz Receive FREE (1) It’s a Blonde Thing Keratin Lightening System 1lb (6) Demi-Glaze 2oz 9.0/9N Lightest Natural Blonde 9.32/9NB Lightest Gold-Violet Blonde 10.0/10N Ultra-Light Natural Blonde 10.32/10NB Ultra-Light Gold-Violet Blonde 10.2/10V Ultra-Light Violet Blonde 000/Clear
(1) Demi-Glaze Activator 32oz (1) It's a Blonde Thing 10 Volume Developer 32oz 1505KX02
Save $24.80
LIGHTEN UP FOR SUMMER
Purchase (3) It’s a Blonde Thing Keratin Lightening System 1lb Receive FREE (1) It’s a Blonde Thing Keratin Lightening System 1lb 1505KX06
Save $66.69
THE BLONDE CONTROLLER
Purchase (8) KeraHold Keratin-Enhanced Hair Color 3.5oz MODIFIERS .11/AA Platinum Ash .91/BA Slate Blue .10/AN Ash Natural .19/AB Ash Blue
HIGH LIFT SERIES 90.0/11N Ultra-Light Extreme Natural Blonde 90.1/11A Ultra-Light Extreme Ash Blonde 90.2/11V Ultra-Light Extreme Violet Blonde 90.3/11G Ultra-Light Extreme Golden Blonde
(1) KeraHold 40 Volume Developer 32oz Receive FREE (6) Blondeshell Shampoo & Conditioner Travel Valet 3oz (1) KeraHold 30 Volume Developer 32oz (1) Color Therapy Black Acrylic Foil Board (3) Technique Cards 1505KX05
Business Snip Upsell at the backbar with for additional revenue!
Save $44
RED CARPET READY
Purchase (5) Infusion Keratin Replenisher 3.4oz (5) Intense Rx Keratin Repair Serum 1oz Receive FREE (1) Infusion Keratin Replenisher 3.4oz (1) Intense Rx Keratin Repair Serum 1oz
Save $55
THANK YOU TREATMENT
Purchase Natural Keratin Smoothing Treatment 32oz Receive FREE Express Blow Out 4oz 1505KX01
1505KX04
Save $14.99
Pay for your entire bottle of Smoothing Treatment with just one service, and the rest (min. 15 treatments) will be money in your pocket. PLUS, use your FREE Express Blow Out for 3–4 treatments at $75–$150 each—all profit! Get your clients Red Carpet Ready and offer Intense Rx and Infusion treatments at the backbar at no cost to you. Once they experience the benefits, they’ll be excited to purchase a duo for home!
Save $42.50
THE COLORIST'S ERASER
THE PERFECT FINISH
1505KX07
1505KX08
Purchase (2) Metamorfix Barrier and Stain Removal Cream 5oz Receive FREE (1) Metamorfix Barrier and Stain Removal Cream 5oz
Purchase Metamorfix Multi-Purpose Color Perfector 18.6oz Receive FREE Metamorfix Multi-Purpose Color Perfector 18.6oz
New
Shades!
Save $8.99
DAZZLING DOZEN
Purchase (12) KeraBrilliance Demi-Glaze LiquiGel Color NEW 5.74/5KC Light Caramel Copper Brown NEW 6.4/6C Dark Copper Blonde NEW 6.64/6RC Dark Red Copper Blonde NEW 7.23/7VG Medium Violet Gold Blonde NEW 7.6/7R Medium Red Blonde NEW 9.0/9N Lightest Blonde NEW 9.23/9VG Lightest Violet Gold Blonde 0.0/CLEAR Clear 5.34/5GC Light Gold Copper Brown 6.0/6N Dark Blonde 9.2/9V Lightest Violet Blonde
Receive FREE (1) Demi-Glaze Activator 32oz (1) Color applicator bottle 1505KX09
Save $83
CLEANSE & CONDITION
Purchase (3) Keratin Care Shampoo 13.5oz (3) Keratin Care Conditioner 13.5oz (3) Keratin Color Care Shampoo 13.5oz (3) Keratin Color Care Conditioner 13.5oz (3) Timeless Color Fade-Defy Shampoo 13.5oz (3) Timeless Color Fade-Defy Conditioner 13.5oz (3) Blondeshell Debrass & Brighten Shampoo 13.5oz (3) Blondeshell Debrass & Brighten Conditioner 13.5oz Receive FREE (1) Keratin Color Care Shampoo 33.8oz (1) Keratin Color Care Conditioner 33.8oz (1) Blondeshell Debrass & Brighten Shampoo 33.8oz (1) Blondeshell Debrass & Brighten Conditioner 33.8oz 1505KX03
1.800.933.5733 www.SalonServiceGroup.com
1520 E Evergreen St Springfield, MO 65803
ROOT COVER UP
THE NEXT HAND-HELD DEVICE TO CHANGE YOUR LIFE.
Save $103.50
COLOR WOW STARTER INTRO
Purchase (4 of each shade) Root Cover Up Receive FREE (1 of each shade) Tester (1) Display
Camouflage gray roots and dark regrowth i n s t a n t l y w i t h Co l o r Wow Root Cover Up. This breakthrough handheld device is quick and easy to use on the go. Because Color Wow uses positively charged zinc particles, the waterresistant powder links to each strand until the next shampoo.
INTROCW414
Individual Shades Platinum CWP Blonde CWBLD Light Brown CWLB Medium Brown CWMB Dark Brown CWDB Black CWBLK
*ColorWow not available in Minnesota and Wisconsin.
ORDER BY PHONE: 1.800.933.5733
ORDER ONLINE:
www.SalonServiceGroup.com
FIND A STORE:
www.SalonServiceGroup.com/locations