May/June 2014 - MO/OK

Page 1

may / june ‘14

MO/OK

Model courtesy of Alfaparf Milano


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800.933.5733


FIND THE

RIGHT At Salon Service Group, we know how important it is that your color line is the right fit for you and your salon. We understand that the thought of looking for a new color line might sound scary, but it doesn’t have to be. We’ve helped thousands of salons & stylists through this process. We’ll go as fast or as slow as you want. Want to try a few shades? We can do that. Want to see the color in a class or demo setting? We can do that. Prefer to just talk with someone 1 on 1? We can do that too. If getting started would be a financial strain, no worries, we’ll buy back your current color inventory. If timing is a concern, we’ll work the conversion around your schedule. If at the end of this exploration you decide to stay with your current color line, that’s ok. Our job is to show you options and explore with you which brand will be the best fit for your specific needs.

SalonServiceGroup.com

3


new

create a moldable hold and define with texture. $

9 | UPASTE3

what u get:

definition with a medium hold light shine with flyaway control hybrid essences of sweet pea & sandalwood

BUY 3 GET 1 HALF OFF $

31.50 | 1405US01 OR

BUY 6 GET 1 FREE $

54 | 1405US02

includes free paste card! psst... place mold define paste to the far right of your u-smooth display for visual appeal and saleability.

4

800.933.5733


shampoo & conditioner BUY 6 GET 1 FREE $

BUY 12 GET 1

HALF GALLON FREE

SHAMPOO 42 | 1405US03

$

SHAMPOO 84 | 1405US05

-OR-

-OR-

CONDITIONER 42 | 1405US04

CONDITIONER 84 | 1405US06

$

$

BUY 6 GET 1 FREE FIRM FINISHING SPRAY $ 57 | 1405US07

or flexible styling spray $

57 | 1405US08

plus a 60ct box bobby pin psst... SEND YOUR GUEST HOME WITH A COMPLIMENTARY CAN OF HAIRSPRAY. THEY'LL BE BACK FOR MORE. TRUST US!

Regular $109.95ea | Save $149.70 1.5" Flat Iron | USMOOTH 1" Flat Iron | US1 FREE easel card included!

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5






3 new innovative techniques. 3 new blends to extend your shade range.

ESTASI TRANSPARENCY 2nd of 3 techniques for 2014

Ideal for enhancing cool blonde with warm overtones for fashion-addicted guests. Like looking through glass, the Estasi technique creates a transparent style for your blonde guests. It allows you to show beautiful blonde underneath a pastel Rose Petal Pink, giving them a fashion-forward style. The brand new pastel shade, Rose Petal Pink, is extremely elegant and versatile with an innovative & vintage touch. 6.5 Dark Mahogany Blonde + 000SSS Lifting Reinforcer

ESTASI KIT Purchase (24) or more Evolution of the Color tubes of your choice

The Estasi technique lets you see blonde color through pastel pink.

Receive FREE (2) 6.5 Dark Mahogany Blonde (2) 000SSS Lifting Reinforcer (2) Oxid'O 10 Volume Developer 33.8oz (2) Oxid'O 20 Volume Developer 33.8oz (1) Semi Di Lino Strong Hold Hairspray (1) Estasi Banner (1) Estasi Technical Card $ 162 | Save $67.50 | 1405AP01

Contact your Sales Consultant for class information

10

800.933.5733


Two NEW Lines! 50% MORE VOLUME Increases thickness by giving exceptional body and density to hair fiber and roots.

50% LESS FRIZZ Provides maximum control and perfect definition even in the most extreme humid conditions.

MAGNIFYING SHAMPOO Volumizing shampoo that creates support at the roots and inside the hair shaft, for soft volume & shine.

FRIZZ CONTROL SHAMPOO An incredibly milky texture controls and softens the hair and visibly improves the hair’s manageability.

2oz $4 | SDVS2 8.5oz $9 | SDVS8 33.8oz $20 | SDVS33

2oz $4 | SDFS2 8.5oz $9 | SDFS8 33.8oz $20 | SDFS33

MAGNIFYING CONDITIONER Conditioning treatment that detangles without leaving the hair lank while delivering volume and long-lasting shine for soft hair with great body.

FRIZZ CONTROL BUTTER MASK Anti-dryness treatment that guarantees softness and controls the structure of hard-to-manage hair.

1.7oz 4 | SDVC1 8.5oz 9 | SDVC8 33.8oz 20 | SDVC33

FRIZZ CONTROL SMOOTHING CREAM Leave-in cream with long-lasting anti-frizz action.

$

$

$

MAGNIFYING ECO-MOUSSE Leave-in product with extremely light texture that guarantees support without leaving the hair lank. 10 | SDVM4

$

1.7oz $4 | SDFM1 6.9oz $9 | SDFM6 33.8oz $20 | SDFM16

5oz $10 | SDFSC5

FRIZZ CONTROL CURLY HAIR MOUSSE Leave-in mousse specific for curly hair that redesigns its contours and removes frizz. 4oz $10 | SDFCM4

HUMIDITY BLOCK SPRAY Protects the hair even in the most extreme humid conditions by creating a protective “umbrella effect." 1oz $4 | SDFHB1 4oz $10 | SDFHB4

VOLUME INTRO

VOLUME & DISCIPLINE INTRO

DISCIPLINE INTRO

Purchase (6) Magnifying Shampoo 8.5oz (6) Magnifying Conditioner 8.5oz (6) Magnifying Eco-Mousse 4.2oz (6) Cristalli Spray 4.2oz (6) Semi Di Lino Strong Hold Hairspray 10oz

Purchase (6) Magnifying Shampoo 8.5oz (6) Magnifying Conditioner 8.5oz (6) Magnifying Eco-Mousse 4oz (6) Frizz Control Shampoo 8.5oz (6) Frizz Control Butter Mask 6.9oz (6) Frizz Control Curly Hair Mousse 4.2oz (6) Frizz Control Smoothing Cream 5oz (6) Humidity Block Spray 4.2oz

Purchase (6) Frizz Control Shampoo 8.5oz (6) Frizz Control Butter Mask 6.7oz (6) Frizz Control Curly Hair Mousse 4.2oz (6) Frizz Control Smoothing Cream 5oz (6) Humidity Block Spray 4.2oz

Receive FREE (1) Magnifying Shampoo 33.8oz (1) Magnifying Conditioner 33.8oz (1) Semi Di Lino Banner $ 288 | Save $85 | 1405AP02

Receive FREE (1) Magnifying Shampoo 33.8oz (1) Magnifying Conditioner 33.8oz (1) Frizz Control Shampoo 33.8oz (1) Frizz Control Butter Mask 16.9oz (2) Magnifying Shampoo 2oz (2) Magnifying Conditioner 1.7oz (2) Frizz Control Shampoo 2oz (2) Frizz Control Butter Mask 1.7oz (2) Humidity Block Spray 1oz (1) Semi Di Lino Banner $ 456 | Save $165 | 1405AP04

Receive FREE (1) Frizz Control Shampoo 33.8oz (1) Frizz Control Butter Mask 16.9oz (1) Semi Di Lino Banner $ 288 | Save $85 | 1405AP03

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11



WHY HOTHEADS? HIGHEST QUALITY HAIR Hotheads Hair Extensions are made with only the highest quality human remy hair with the cuticle in the same direction and intact. This gives the extensions the soft, silky feel of natural hair and allows them to blend seamlessly. Lower quality, non-cuticle hair will often end up matted and tangled. The majority of hair sold today is non-cuticle hair, which means the hair is stripped of its natural cuticle and coated with a silicone agent. The agent washes away with each shampoo leaving the hair dry and brittle.

HEAT-FREE APPLICATION Hotheads Hair Extensions do not require heat for application. They are simply attatched using medical grade hypo-allergenic adhesive tabs that create a water-tight seal. The hair within the tabs maintains its natural growth pattern without flipping, tangling, tension, or breakage so when the extensions are removed after 8 - 10 weeks the natural hair will not be damaged.

AFFORDABLE START UP Hotheads Hair Extensions do not require expensive tools or a lengthy certification process to get started. A suggested 3 hour certification class, the extensions, and the tape tabs are all you need. That means you begin profiting immediately.

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TH E C L A S S I C S CLASSICS FOR YOU Purchase (1) ANGEL.WASH 8.4oz (1) ANGEL.RINSE 8.4oz (1) SUPER.GOO 3.4oz (1) HAIR.RESORT.SPRAY Receive FREE (8) CURL.CLIPS (1) TEXTURE.COMB (1) Brochure $ 52.50 | Save $17 1405KM01

14

CLASSICS FOR THEM Purchase ANGEL.WASH 8.4oz ANGEL.RINSE 8.4oz Receive FREE SUPER.GOO 3.4oz $ 27.50 | Save $12.50 1405KM02

BOLD AND SHINY

BLONDE IS BIG

Purchase (6) SESSION.SPRAY 11oz (6) BODY.BUILDER 11oz

Purchase BLONDE.ANGEL 8.4oz BLONDE.ANGEL.WASH 8.4oz

Receive FREE (6) SESSION.SPRAY 1.7oz (6) BODY.BUILDER 1.7oz $ 165 | Save $61.20 1405KM03

Receive FREE ANTI.GRAVITY.SPRAY 5oz $ 31.25 | Save $12.50 1405KM04

BUY 8 GET 1 FREE PLUS FREE DISPLAY

STAY YOUNG AND SHINE

ROUGH.RIDER 3.4oz Strong Hold Matte Clay $ 100 | Save $12.50 | 1405KM14 ~or~ NIGHT.RIDER 3.4oz Firm Hold Matte Texture Paste $ 100 | Save $12.50 | 1405KM05

Purchase (5) YOUNG.AGAIN.WASH 8.4oz (5) YOUNG.AGAIN.RINSE 8.4oz

800.933.5733

Receive FREE (5) SHIMMER.SHINE 3.4oz (1) Retail Display $ 175 | Save $68.80 | 1405KM06


TH E BAC K BA R HYDRATE.ME

BLONDE.ANGEL

Purchase (1) HYDRATE.ME.WASH 33.8oz

Purchase (1) BLONDE.ANGEL.WASH 33.8oz

Receive 50% OFF (1) HYDRATE.ME.RINSE 33.8oz (2) Liter Pumps $ 46.50 | Save $16.50 | 1405KM07

Receive 50% OFF (1) BLONDE.ANGEL 33.8oz (2) Liter Pumps $ 48.75 | Save $18.75 | 1405KM08

BORN.AGAIN

ANGEL

Purchase (1) BORN.AGAIN.WASH 33.8oz

Purchase (1) ANGEL.WASH 33.8oz

Receive 50% OFF (1) BORN.AGAIN 33.8oz (2) Liter Pumps $ 57.75 | Save $20.25 | 1405KM09

Receive 50% OFF (1) ANGEL.RINSE 33.8oz (2) Liter Pumps $ 46.50 | Save $16.50 | 1405KM10

MAXI

PLUMPING

Purchase (1) MAXI.WASH 33.8oz

Purchase (1) PLUMPING.WASH 33.8oz

Receive 50% OFF (1) MAXI.WASH 33.8oz (2) Liter Pumps $ 45 | Save $15 | 1405KM11

Receive 50% OFF (1) PLUMPING.RINSE 33.8oz (2) Liter Pumps $ 57.75 | Save $20.25 | 1405KM15

BALANCING

YOUNG.AGAIN

Purchase (1) BALANCING.WASH 33.8oz

Purchase (1) YOUNG.AGAN.WASH 33.8oz

Receive 50% OFF (1) BALANCING.WASH 33.8oz (2) Liter Pumps $ 45 | Save $15 | 1405KM12

Receive 50% OFF (1) YOUNG.AGAIN.RINSE 33.8oz (1) YOUNG.AGAIN.MASQUE 33.8oz (3) Liter Pumps $ 83.50 | Save $46 | 1405KM13

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MOROCCANOIL TREATMENT Moroccanoil Treatment 3.4oz Moroccanoil Treatment .85oz $ 24.50 | 1405MOR01

MOROCCANOIL TREATMENT LIGHT Moroccanoil Treatment Light 3.4oz Moroccanoil Treatment Light .85oz $ 24.50 | 1405MOR02

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800.933.5733


BUILD YOUR OWN TRAVEL KIT Purchase (4) Travel Size Moroccanoil Products Receive FREE (1) Travel Bag $ 24.50 | MORTRAVELBAG

CHOOSE FROM: Moroccanoil Treatment .85oz | MOIL85

Extra Volume Shampoo 2.4oz | MOVS2

Intense Hydrating Mask 2.5oz | MOHM2

Curl Defining Cream 2.5oz | MODC2

Moroccanoil Treatment Light .85oz | MOLT85

Extra Volume Conditioner 2.4oz | MOVC2

Luminous Hairspray Strong 2.3oz | MOSTR2

Frizz Control 1.7oz | MOFC1

Moisture Repair Shampoo 2.4oz | MOMS2

Hydrating Styling Cream 2.5oz | MOSC2

Luminous Hairspray Medium 2.3oz | MOSP2

Glimmer Shine 1.7oz | MOSS1

Moisture Repair Conditioner 2.4oz | MOMC2

REPAIR

VOLUME

HYDRATE

Purchase (5) Moisture Repair Shampoo 8.5oz (5) Moisture Repair Conditioner 8.5oz

Purchase (5) Extra Volume Shampoo 8.5oz (5) Extra Volume Conditioner 8.5oz

Purchase (5) Hydrating Shampoo 8.5oz (5) Hydrating Conditioner 8.5oz

Receive FREE (1) Restorative Hair Mask 8.5oz $ 111.50 | Save $21.50 | 1405MOR03

Receive FREE (1) Weightless Hydrating Mask 8.5oz $ 122.50 | Save $20.50 | 1405MOR04

Receive FREE (1) Intense Hydrating Mask 8.5oz $ 111.50 | Save $17.30 | 1405MOR05

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17


KERATIN HEALING OIL COMBING CREAM A leave-in cream that defrizzes & protects.

• Instantly detangles & eliminates frizz • Reduces combing friction • Smoothes rough, damaged, unruly hair • Shields hair from heat & UV rays • Decreases drying time

FREE WET BRUSH Purchase Keratin Healing Oil Combing Cream 4.7oz Receive FREE L'ANZA Wet Brush $ 20 | Save $10 | 1405LA01

DUO BOXES

18

KERATIN HEALING OIL

HEALING STRENGTH

Purchase Keratin Healing Oil Shampoo 10oz

Purchase Healing Strength Shampoo 10oz

Receive 50% OFF Keratin Healing Oil Conditioner 8.5oz $ 30 | Save $10 | 1405LA02

Receive 50% OFF Healing Strength Conditioner 8.5oz $ 18.75 | Save $6.25 | 1405LA03

MOTHER'S DAY

MEN'S

Purchase Healing ColorCare Magic Bullet 6.8oz

Purchase Healing Style Shape Putty 3.5oz

Receive FREE Healing Style Dramatic F/X 1.7oz $ 14.50 | Save $4 | 1405LA04

Receive 50% OFF Healing Remedy Scalp Balancing Cleanser 10oz $ 17.25 | Save $6.75 | 1405LA05

800.933.5733


HEALING COLOR STYLIST EDUCATION KIT

FREE BOWL & INSERTS

Purchase (1) Keratin Healing Oil Hair Treatment 1.7oz (1) Healing Style Beach Spray 3.4oz (1) Healing Style Design F/X 10oz

Purchase (12) of any shade color tubes Receive Free (1) Color Bowl (20) Disposable Inserts $ 94.20 | Save $14 1405LA07

Receive Free (2) Stylist Techniques (2) Color Techniques with recommended formulas $ 25 | Save $11 | 1405LA06

HEALING STRENGTH BACKBAR SHAMPOO

CONDITIONER

Purchase (4) Healing Strength Shampoo 10oz

Purchase (4) Healing Strength Conditioner 10oz

Receive Free (1) Healing Strength Shampoo 33.8oz $ 50 | Save $28.50 | 1405LA08

Receive Free (1) Healing Strength Conditioner 33.8oz $ 50 | Save $28.50 | 1405LA09

PACKAGES

40% OFF THE BEST OF HEALING VOLUME & HEALING NOURISH (2) Healing Volume Thickening Shampoo 10oz (2) Healing Volume Thickening Conditioner 8.5oz (2) Healing Volume Thickening Treatment Spray 3.4oz (2) Healing Volume Final Effects 10oz (2) Healing Volume Root Effects 6.8oz (2) Healing Volume Zero Weight Gel 6.8oz (2) Healing Nourish Stimulating Shampoo 10oz (2) Healing Nourish Stimulating Conditioner 8.5oz (2) Healing Nourish Stimulating Treatment 3.4oz $ 133 | Save $88 | 1405LA10

HEALING COLORCARE Purchase (2) Healing ColorCare Shampoo 10oz (2) Healing ColorCare Conditioner 8.5oz (1) Healing ColorCare Shampoo 33.8oz (1) Healing ColorCare Conditioner 33.8oz Receive Free (1) Healing ColorCare Scented Candle (12) Healing ColorCare Shmp & Cond Duo Foils (1) Healing ColorCare Duo Foil Display (1) L'ANZA Open/Close Sign (1) L'ANZA Mirror Cling $ 107 | Save $38.22 | 1405LA11

L'ANZA is available in OK only.

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19


OLIVIA GARDEN BAG DEAL Purchase • SilkCut Shear (5", 5.75", or 6.5") Recieve FREE • SilkCut Thinner 6" • ShearCare Oil Brush • Designer Shear Case • Divine Wet Detangler • Divine Care & Style Brush • 4-Finger Rings $ 109.99 | Save $183.01 5" Shear | 1405SK01 5.75" Shear | 1405SK02 6.5" Shear | 1405SK03

new!

VENTURA BLOWOUT BRUSH

VERGE BUBBLE WAND

• Hybrid round & paddle brush • Curl, flip, or flatten all with one tool • Great for smoothing & straightening $ 20 | SPBLOBR

• Gives natural looking curl & wave • Eliminates fishtails • Easy to use, quick styling • Creates non-unified curls • Long-lasting style $ 49 | Save $6 | BUBWAND

Try twisting your wrist as you pull to lock the brush for smoother blow outs.

BABYLISS NANO SPRING IRONS

BABYLISS NANO CONICAL IRON

• 50 heat settings • Heats up to 450 degrees • Turbo heat button • 8-ft tangle-free swivel cord $ 44.99 | Save $5

• Distributes even heat • Negative ions remove static • Tapers from 3/4” to 1 1/4” $ 39.95 | Save $10.04 | BB125TB

1” | BB100S 1.25” | BB125S

20

The Bubble Wand features a cool tip allowing you to touch the tip as you style.

800.933.5733


Technology Meets Nature. OYA has taken the latest color technology and combined it with nature to create a formula that provides reliable color while protecting and nourishing hair.

PERMANENT INTRO

DEMI INTRO

Purchase (40) Any Permanent shades (4) Any Lotion 32oz

Purchase (24) Any Demi-Permanent shades (1) Lotion 5 vol 32oz

Receive Free (1) Permanent Color Strand Chart (1) Color Bowl (2) Color Brush - Large (1) Color Brush - Small (1) OYA Color Cape (1) OYA Color Apron (1) Scale (1) Timer $ 351 | Save $151 | 1405OY01

Receive Free (1) Demi Color Strand Chart (1) Color Bowl (1) Color Brush - Large (1) Color Brush - Small (1) OYA Color Cape (1) OYA Color Apron (1) Timer $ 199.05 | Save $67 | 1405OY02

SalonServiceGroup.com

21


NEW!

SO PURE BLONDE LIFT POWDER 1lb tub

25% OFF

Ammonia-free high performance lightener Gently lifts while protecting hair with PhytoKeratin • Rebuilds the internal hair structure • Nourishes hair and provides extra conditioning • Easy to mix and dust free $ 24.38 | Save $8.12 | SPBLEACH • •

FREE KEUNE WETBRUSH! When you purchase one of the following Keune retail duos:

1 Design Repair Shampoo 8.5oz Design Repair Conditioner 6.8oz $ 15.75 | Save $15.99 | 1405KE01

5 Design Color Care Shampoo 8.5oz Design Color Care Conditioner 6.8oz $ 17.75 | Save $15.99 | 1405KE05

2 Vital Nutrition Shampoo 8.5oz Vital Nutrition Conditioner 6.8oz $ 20 | Save $15.99 | 1405KE02

6 Color Brillianz Shampoo 8.5oz Color Brillianz Conditioner 6.8oz $ 20 | Save $15.99 | 1405KE06

3 Ultimate Control Shampoo 8.5oz Ultimate Control Conditioner 6.8oz $ 19.50 | Save $15.99 | 1405KE03

7 So Pure Moisturizing Shampoo 8.5oz So Pure Moisturizing Conditioner 6.8oz $ 25 | Save $15.99 | 1405KE07

4 So Pure Calming Shampoo 8.5oz So Pure Calming Conditioner 6.8oz $ 25 | Save $15.99 | 1405KE04

8 So Pure Color Care Shampoo 8.5oz So Pure Color Care Conditioner 6.8oz $ 25 | Save $15.99 | 1405KE08

FREE CARE MAN TRAVEL KIT

BUY 3 GET 3

Hydrate Shampoo, Combat Shampoo, Fortify Shampoo, High Shine Pomade, Power Fix, Fortify Lotion, Triple X-Gel, Mineral Cream, Matte Effect

Design Brilliantine Gel 1oz $ 14.85 | Save $14.85 | 1405KE10

When you purchase $25 of Care Line Man products below:

Kit Includes Hydrate Shampoo 1.7oz Triple X Gel 1.7oz Mineral Cream 1oz Save $9.25 | 1405KE09

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800.933.5733

FREE!


INVENTORY REDUCTION SALE

3 OR MORE FOR $1ea *NO MIX & MATCH OPI Edge File 150 Grit | FI611 Individually $1.25 OPI Edge File 180 Grit | FI601 Individually $1.25 OPI Edge File 240 Grit | FI621 Individually $1.25

OPI Nail Wipes 475ct $ 6.95 | AC809

5.50

$

OPI Nail Wipes 200ct $ 3.95 | AC810

3.10

$

Expert Touch Remover Pads 250ct $ 24.95 | AC820

19.50

$

Expert Touch Wrap Dispenser $ 19.95 | AC840

15.50

$

OPI Table Towels 45pk $ 9.95 | AC875

7.50

$

Avoplex Cuticle Oil .25oz $ 4.75 | AV784

3.50

$

OPI Spa Complete 1qt $ 29.95 | SD187

24

$

N-A-S '99' Nail Cleanser 4oz $ 11.95 | SD303

9.50

$

N-A-S '99' Nail Cleanser 16oz $ 22.50 | SD306

18

$

OPI Pedicure Trial Kit *While supplies last $

39.95 | PC191

30

$

SalonServiceGroup.com

23


Scan for vintage hairstyle inspiration

ION T I D E D LIMITE

24

MINT GREEN IRON COLLECTION

PRETTY PINK IRON COLLECTION

Purchase Mint Green Express Ion Smooth

Purchase Pretty Pink Express Ion Smooth

Receive FREE Mint Green Paddle Brush $ 69.99 | Save $18.26 | 1405P01

Receive FREE Pretty Pink Sculpting Brush $ 69.99 | Save $14.99 | 1405P02

VINTAGE BRUSH COLLECTION

VINTAGE TEASING BRUSHES

Save on the purchase of (3) Mint Green Paddle (6) Pretty Pink Sculpting

Purchase (4) Mint Green Teasing Brushes (4) Pretty Pink Teasing Brushes

Receive FREE Merchandising Display $ 44 | Save $6 | 1405P03

Receive FREE Merchandising Display $ 32 | 1405P04

Mint Green Paddle Brush $ 6.98 | P427-G

Mint Green Teasing Brush $ 4 | TEASE-G

Pretty Pink Scultping Brush $ 3.98 | P413-P

Pretty Pink Teasing Brush $ 4 | TEASE-P

FREE REFILLABLE SPRAY + HEADBAND

FREE REFILLABLE SPRAY + HEADBAND

Purchase Fast Drying Sculpting Spray 33.8oz

Purchase Freeze & Shine Super Spray 33.8oz

Receive FREE Fast Drying Sculpting Spray 8.5oz 1" Non-Slip Headband $ 12.64 | Save $6.49 | 1405P05

Receive FREE Freeze & Shine Super Spray 8.5oz 1" Non-Slip Headband $ 12.64 | Save $6.49 | 1405P06

800.933.5733


the color NEW PEARL NATURAL SERIES permanent cream hair color

FORMUL ATION STEPS 1.Determ ine the naturallevel/ percent age ofgray. 2.Identi fy the targetlevel.

Pigm entC hart LevelShade Name 10

LIGHTEST BLONDE

9

VERY LIGHT BLONDE

3.Determine theomd inantpigmentat h te target leve l. 4.Refertothe color mapto de term ine how to neutraliz e orintensi fythe pigment.

Neutralizing Base

DominantPigment

Violet

PALE YELLOW

Violet

YELLOW

8

LIGHT BLONDE

YELLOW/ ORANGE

7

BLONDE

ORANGE

6

DARK BLONDE

RED/ ORANGE

Blue/ Violet

GR AY COVERAGE

Blue

% ofGray

Blue/Green

G reen

25% - 50%

1:3 – 1:2+ (N with selected shade)

50% - 75%

1:2 – 1:1+ (N with selected shade)

75% - 100%

1:1 – 2:1+ (N with selected shade)

5

LIGHT BROWN

RED

4

BROWN

RED/ VIOLET

3

DARK BROWN

VIOLET

The mixing ratios above are based on parts. For example, 1:3 = 1 part N+ and 3 parts R.

2

DARKEST BROWN

BLUE/ VIOLET

The N+ series has been formulated for maximum coverage.

1

BLACK

BLUE

Yellow/G reen

FORMULATING WITH PAUL MITCHELL the color MAP

N+

Use Paul Mitchell the color Map and the tonal chart below to determine what tonal series to use to neutralize or intensify.

NN

¤

N

neutralbeige green w ith brow n

CB

beige w ith blue/violet

CM

violet/red w ith brow n

PN G

NA

e th

l ra tu

NA

WC

red with brow n red/orange w ith brow n beige w ith yellow /orange

A

NA

WM

RO

P VR

NN

R

RB RR

Consider using Color Shots® to neutralize or intensify.

N

N+

PN

RV RR

RV CM

CM

VR

CB

P

P

VR

R

red/orange naturalorange/red orange/red yellow /gold

G

yellow /gold

OR

orange/red

WC

naturalorange/red

RO

red/orange

R

OR

N+

RO

CW

seh

sa lar n

eh t

Includes new color technique and formula options using PM Shines $

19 | Save $8.25 | 1405P08

violet/red violet gray/blue beige w ith yellow /orange red/orange w ith brow n

RB

red with brow n

CM

violet/red w ith brow n

CB

beige w ith blue/violet

PN

naturalw ith blue/violet

NA

green w ith brow n

NB

neutralbeige

N

naturalbrow n

what tonal series to use to neutralize or intensify. Use Paul Mitchell the color Map and the tonal chart below to determine

NN

FORMULATING WITH PAUL MITCHELL the color MAP

gray/brow n

N+

m aximum gray coverage

¤

Receive FREE (1) PM SHINES Processing Liquid 16.9oz (1) SynchroLift foil pack 1.5oz (1) Technique sheet

red/violet

WM

Tonal Result Guidelines

5N, 6NB, 6NG, 6RB

red/red

WB

ut a

To neutralize

NA

red

RV VR A

AN

WB

G

RR

P

NB

red/violet red/red red

G

NN

MW

pigment tone at the target level. the tone that is opposite the dominant Go across the color map and choose

R

RR BR

To intensify

violet violet/red

OR

CB

PN

gray/blue

RO WC

RV

N

naturalw ith blue/violet

WB

NB

A

To intensify Choose tones that are near or the same as the dominant pigment tone at the target level.

RB WM

na

WB

hes as

Go across the color map and choose the tone that is opposite the dominant pigment tone at the target level.

pigment tone at the target level. the same as the dominant Choose tones that are near or

Purchase (4) PM SHINES bottles 2oz

gray/brow n naturalbrow n

NA

To neutralize

neutralize or intensify. Consider using Color Shots® to

THE COLOR SHIFT PROFESSIONAL HAIR COLOR KIT

m aximum gray coverage

NB

Tonal Result Guidelines

OR

Receive FREE (1) Pearl Natural Series swatch card insert and updated color map page set (1) the color paper chart $ 23.92 | 1405P07

FORMULATING:

A

5PN - Light Smoky Natural Brown 6PN - Dark Smoky Natural Blonde 7PN - Smoky Natural Blonde 8PN - Light Smoky Natural Blonde

AN

Purchase (4) the color Pearl Natural Series tubes 3oz

BALANCING ACT: FREE DIGITAL SCALE 1

BLACK

BLUE

2

BROWN DARKEST

VIOLET BLUE/

3

BROWN DARK

VIOLET

4

BROWN

The N+ series has been formulated for maximum coverage.

For example, 1:3 = 1 part N+ and 3 parts R. The mixing ratios above are based on parts.

VIOLET RED/

5

BROWN LIGHT

6

BLONDE DARK

7

BLONDE

ORANGE

8

BLONDE LIGHT

ORANGE YELLOW/

Yellow/G reen

RED

G reen

ORANGE RED/

Blue/Green

Blue

9

BLONDE VERY LIGHT

YELLOW

10

BLONDE LIGHTEST

YELLOW PALE

LevelShade Name

75% - 100%

1:1 – 2:1+ (N with selected shade)

50% - 75%

1:2 – 1:1+ (N with selected shade)

25% - 50%

1:3 – 1:2+ (N with selected shade)

% ofGray

GR AY COVERAGE

Blue/ Violet

Violet

Violet

DominantPigment

Neutralizing Base

Save on the purchase of (2) shines XG Clear Shine 3oz (2) shines XG 6N (6/0) 3oz (1) shines XG 6A (6/0) 3oz (1) shines XG 8PN (8/80) 3oz (1) shines XG 8WB (8/03) 3oz (1) shines XG 9NB (9/07) 3oz (1) shines XG 10N (10/0) 3oz Pigm entC hart

2.Identi fy the targetlevel. ofgray. 1.Determ ine the naturallevel/ percent age

FORMUL ATION STEPS

to neutraliz e orintensi fythe pigment. 4.Refertothe color mapto de term ine how target leve l. 3.Determine theomd inantpigmentat h te

permanent cream hair color

FORMULATING:

Receive Free (1) Paul Mitchell digital scale $ 49.99 | Save $23.56 | 1405P09

50% OFF GALLONS

25% OFF BLONDING

Color Protect Daily Shampoo Gallon $ 17.13 | PCPSG

Lighten Up 7.1oz $ 9 | PLIGHT7

Color Protect Daily Conditioner Gallon $ 20.25 | PCPCGL

SynchroLift 14.1oz $ 14.25 | PSLIFT14

Awapuhi Shampoo Gallon $ 12.88 | PAWSG

SychroLift 28.2oz $ 23.75 | PSLIFT28

Shampoo One Gallon $ 11.88 | PONEG The Detangler Gallon $ 20.75 | PDETG

SalonServiceGroup.com

25


NEW! HEAVY HITTER DEEP CLEANSING SHAMPOO • Wash away dirt and product buildup for a powerful clean • Invigorate and deep clean without stripping natural oils • Refreshing cedar and agave scent $ 5.75 | 8.5oz | MMHH8 $ 12 | 33.8oz | MMHH33

HEAVY HITTER SALON INTRO Save on the purchase of (6) Heavy Hitter 8.5oz (for retail) (1) Heavy Hitter 33.8oz (for backbar) (6) Heavy Hitter Deluxe .5oz (for guest sampling) $ 39.99 | Save $12.51 | 1405MM01

26

CLEAN CUT GROOMING BAG

REFORMER GROOMING BAG

Purchase Clean Cut 3oz

Purchase Reformer 3oz

Receive FREE MITCH Grooming Bag Heavy Hitter Sample .5oz $ 8.50 | Save $4 | 1405MM02

Receive FREE MITCH Grooming Bag Heavy Hitter Sample .5oz $ 8.50 | Save $4 | 1405MM03

HIGH OCTANE GROOMING KIT

AWAPUHI WILD GINGER CELEBRATION GIFT SET

Heavy Hitter 8.5oz Construction Paste 2.5oz Reformer .35oz MITCH High Octane Oil Can $ 15 | 1405MM04

Save on the purchase of Moisturizing Lather Shampoo 8.5oz Keratin Cream Rinse 8.5oz Texturizing Sea Spray 5.1oz Awapuhi Lace Bag $ 24.75 | Save $5.22 | 1405P10

800.933.5733


LEMON SAGE Purchase Lemon Sage Shampoo 10.14oz Receive FREE Lemon Sage Thickening Spray 2.5oz $ 6.25 | Save $4.05 | 1405P11

LAVENDER MINT Purchase Lavender Mint Shampoo 10.14oz Receive FREE Lavender Mint Conditioner 2.5oz $ 6.88 | Save $2.99 | 1405P12

TEA TREE SPECIAL Purchase Special Shampoo 10.14oz Receive FREE Hair & Body Moisturizer 2.5oz $ 6.13 | Save $2.99 | 1405P13

FREE SPRING LOADED CONDITIONER

FREE FOREVER BLONDE CONDITIONER

Purchase Spring Loaded Shampoo 8.5oz

Purchase Platinum Blonde Shampoo 10.14oz

Receive FREE Spring Loaded Conditioner 2.5oz $ 8.49 | Save $4.19 | 1405P14

Receive FREE Forever Blonde Conditioner 2.5oz $ 6.49 | Save $4.19 | 1405P15

FREE FULL CIRCLE LEAVE-IN TREATMENT

FREE FOREVER BLONDE LEAVE-IN TREATMENT

Purchase Twirl Around 5.1oz

Purchase Forever Blonde Shampoo 8.5oz

Receive FREE Full Circle Leave-In Treatment 2.5oz $ 10.99 | Save $3.59 | 1405P16

Receive FREE Forever Blonde Dramatic Repair .85oz $ 8.49 | Save $4.19 | 1405P17

SalonServiceGroup.com

27




en w!

FLAIROSOL SPRAY BOTTLE

8.50ea when you purchase 4 or more

$

Aerosol type sprayer without the aerosol 3-second continuous spray 30% longer spray than other spray bottles Easy-to-compress handle with ergonomic grip Individually $10ea | FLAIR-B

STYLE EDIT $

DIGITAL SCALE

9.95ea

Black to Deep Medium Brown | SEBLK

Medium Brown to Dark Blonde | SEBRN

• Precisely weighs and measures formula in grams or ounces • Easy to use • Includes batteries and AC power supply $49.95 | SCALE

Medium Auburn/Red to Light Auburn/Red | SEAUBRN

Medium Blonde to Light Blonde | SEBLD

QUICK TAN Includes (6) Quick Tan (1) Counter Display $ 75 | Save $7.50 | 1403QT01

PRINT COLOR TOOLS • Stylish animal print brushes, clips, and bowls

$

3.49 | SAFBWL-Z

Individually $ 13.75 | QUICK 4pk $ 7.95 | SAFCLIP 2pk $ 4.95 | SAFBRUSH

CONNECT WITH US

SalonServiceGroup.com

30

800.933.5733

$

3.49 | SAFBWL-L



PRSRT STD U.S. POSTAGE PAID Springfield, MO Permit No. 801

1859 W Arbor St Springfield, MO 65807

“On behalf of myself, my family, and the staffs of Salon Service Group and u-smooth, we have created the u-care Foundation. Our industry is brimming with a diverse group of talented, imaginative, and compassionate people. I feel an overwhelming sense of gratitude for each and every one of you. The u-care Foundation is our way of giving that compassion back to those that may need help due to unforeseen medical conditions, emergency financial situations, or similar circumstances. It’s our way of giving back to those that have given so much to us. Going forward, 2% of all u-smooth sales will fund the u-care Foundation. Thank you so much for your continued support.” gino barbo president/ceo

To Order: 1.800.933.5733 or w w w.bit.ly/ssgistore KEVIN.MURPHY MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL

KERATIN COMPLEX MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL

U-SMOOTH MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL

ALFAPARF MILANO MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL

COLORPROOF MO, OK, KS, AR, TN, KY, IA, NE, WI, MN & parts of IN, IL

OYA MO, OK, KS, AR, TN, KY, IA, NE, WI, MN

MOROCCANOIL MO, OK, KS, AR, TN, KY, IA, & parts of IN, IL KEUNE MO, OK, KS, AR, TN, KY & parts of IN, IL OPI MO, OK, AR, TN, KY

PAUL MITCHELL MO, OK LANZA OK, TX NEUMA OK, TX KERATHERAPY TX


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