Raspberry Smoothie Mini Iron
colorproof
Heal & Repair Leave-In Treatment
keratin complex keune
p.2 p.3
Vitalshot Ampoules p.5
Satin Oil Intensive Treatment
kevin.murphy
Killer.Curls
p.11
kevin.murphy
Display.Me
p.12
p.9
THEGROUPIE
SEPT/OCT 2015
EAST
image courtesy of Keratin complex
usmooth
Redefine Hair
Business Snip
with spirited texture for an expressive, moldable look that defines and shines.
Use Jeff’s tips (below) at your station to demonstrate how to style using Mold Define Paste. At a cost of just $5 to you, offer clients a versatile product at the special stickered retail price of $9.95 so they can try the product themselves—what a steal!
MOLD DEFINE PASTE • Creates definition while controlling wild flyaways • P rovides a medium hold • Adds a light, subtle shine • H ybrid essences of Sweet Pea and Sandalwood Save $4
Mold Define Paste *Stickered for retail $
5
UPASTE3
Jeff Haymes Usmooth Educator
TIPS FROM JEFF...
• Use Mold Define Paste for tight ponytails, avant-garde updos, pixie cuts, men's cuts, and on wet or dry hair • Apply at roots on wet hair for added volume hold • Apply to ends of a bob or lob to add texture • Mix with Usmooth Cream to give curls a medium hold and to smooth out frizz
LIMITED EDITION!
NEW Raspberry Smoothie Mini Iron
1.800.933.5733 www.SalonServiceGroup.com
$
24.95
UMINI-R
NEW
NEW!
BAOBAB HEAL & REPAIR LEAVE-IN TREATMENT 5.1oz • • •
Infuses moisture deep within to nourish damaged, color-treated hair Rejuvenates, strengthens, and repairs Seals and smooths cuticle for the ultimate color and heat protection
$
19.50
CPBT5
Save $19.50
BUY 3 GET 1 FREE
Purchase (3) Baobab Leave-In Treatment 5.1oz Receive FREE (1) Baobab Leave-In Treatment 5.1oz (1) Easel Card $
58.50
1509CP01
Save $47.50
FREE PRO SIZE SHAMPOO
Purchase (4) Baobab Heal & Repair Shampoo 8.5oz Receive FREE (1) Baobab Heal & Repair Shampoo 25.4oz $
100
1509CP02
Save $47.50
FREE PRO SIZE CONDITION Purchase (4) Baobab Heal & Repair Condition 8.5oz Receive FREE (1) Baobab Heal & Repair Condition 25.4oz $
100
1509CP03
Save $13.50
TRUCURL TRIO
Purchase TruCurl Curl Perfecting Shampoo 10.1oz TruCurl Curl Perfecting Condition 8.5oz Receive FREE CurlyLocks Color Protect Curl Mousse 9oz ColorProof Reusable Tote Bag $
37
1509CP04
Save $16
Save $16
SUPERRICH 2+1
SUPERPLUMP 2+1
Purchase (2) SuperRich Moisture Condition 8.5oz Receive FREE (1) SuperRich Moisture Shampoo 10.1oz $
32
Purchase (2) SuperPlump Volume Condition 8.5oz Receive FREE (1) SuperPlump Volume Shampoo 10.1oz $
1509CP05
20% OFF HALF GALLONS FREE Pumps Included! Save $13
40 40
FREE TRAVEL SIZES
FREE FOAM MOUSSE Purchase LiftIt Foam Mousse 9oz Receive FREE LiftIt Foam Mousse 2oz
1509CP10
SuperRich Condition 64oz $
1509CP11
$
Save $13
40
1509CP12
SuperPlump Condition 64oz $
40
1509CP13
Save $14
Purchase AllAround Working Hairspray 9oz Receive FREE AllAround Working Hairspray 2oz
1509CP14
CrazySmooth Condition 64oz $
44
1509CP15
12
1509CP08
Save $4.80
CrazySmooth Shampoo 64oz
44
1509CP07
FREE WORKING HAIRSPRAY
$
$
12
Save $4.80
SuperPlump Shampoo 64oz $
1509CP06
Save $4.80
SuperRich Shampoo 64oz $
32
FREE STRONG HOLD HAIRSPRAY Purchase UltraMarathon Strong Hold Hairspray 9oz Receive FREE UltraMarathon Strong Hold Hairspray 2oz $
12
1509CP09
Save $22.25
FALL STYLING KIT
Purchase at Special Price FiberBlast Texture Crème 2.5oz HeatProof Anti-Frizz BlowDry Crème 6.7oz LiftIt Foam Mousse 9oz HardCore Epic Hold Hairspray 9oz Receive FREE TextureCharge Texture & Finishing Spray 6.7oz PowerSculpt Hard Hold Gel 1oz ColorProof Reusable Tote Bag Fall Styling Custom Fusion Card $
49.95
1.800.933.5733 www.SalonServiceGroup.com
1509CP16
REBUILDING
BONDS
US 8,795,643 B1
IS
BUSINESS VITALSHOT RESTORATIVE KERATIN AMPOULES
NEW
price!
• Instant frizz control • Renewed strength and resilience • Protection against future damage • 10 Pack of .33oz ampoules $
32
KXVS-10
SCIENCE
SERVICES
While competitors attempt to strengthen hair by building a temporary bandaid between keratin molecules, over time the layers crack and weaken, preventing treatments and color from penetrating the hair and being fully effective. Vitalshots offer revolutionary technology to strengthen hair from the inside out, maintaining pH and forming new disulfide bonds without putting a permanent coating on the hair.
• RADIANT COLOR—Mix 1 Vitalshot ampoule into your color formulation to strengthen and increase vibrancy.
Rebuild and repair bonds with just one step:
To learn more, go to salonservicegroup.com/vitalshots
One formula, four unique services:
• BRIGHTEST BLONDE—protect and rebuild while lightening by mixing 1 Vitalshot ampoule into your formulation. • REPARATIVE REMEDY—boost keratin instantly by using 1-2 Vitalshot ampoules. • MASQUE MAXIMIZER—mix 1 Vitalshot ampoule with any masque to create a customized restoring remedy.
REVENUE
Offer an add-on service for $20 - $35—the perfect price point for any client! Upsell Vitalshots as an add-on service to just 4 clients per week, and at a cost to you of $3.20 per service, you will make an extra $67-$127 gross profit per week! That is $3,494-$6,614 annually just from adding a simple add-on treatment. Imagine what selling the treatment to 10 clients per week could do! (Hint: $8,736 - $16,536 per year)
Save $17.95
LUMINOUS RESTORATION
Purchase Vitalshot Restorative Keratin Ampoules 10pk Receive FREE Blondeshell High Shine Oil 3.4oz $
32
1509KX07
Save $12.50
AROMATHERAPY RESTORATION
Purchase Vitalshot Restorative Keratin Ampoules 10pk Receive FREE Vanilla Bean Deep Conditioner 7oz $
32
1509KX08
MENU OF SERVICES
Save $20
Save $77.50
TIMELESS TRIO
SIGNATURE SMOOTH
Purchase Timeless Color Shampoo 33.8oz Timeless Color Conditioner 33.8oz Receive FREE Timeless Color Masque 8.5oz $
44
Purchase (1) Natural Keratin Smoothing Treatment 16oz Receive FREE (1) Natural Keratin Smoothing Treatment Blonde 4oz (1) Clarifying Shampoo 12oz MENU (5) Menu Of Service Rack Cards OF SERVICES
1509KX01
$
Save $10
SPEEDY SMOOTH: TREATMENT SAMPLER
Purchase (1) Natural Keratin Smoothing Treatment 4oz Receive FREE (1) Clarifying Shampoo 4oz (1) Keratin Color Care Shampoo 3oz (1) Keratin Color Care Conditioner 3oz
65
Purchase (1) Express Blow Out 4oz Receive FREE (1) Clarifying Shampoo 4oz (1) Keratin Color Care Shampoo 3oz (1) Keratin Color Care Conditioner 3oz $
1509KX03
FALL LIGHTENER
Purchase (3) It’s A Blonde Thing Keratin Lightening System 1lb Receive FREE (1) Express Blow Out 4oz (1) It’s a Blonde Thing Developer 10vol 32oz (1) It’s a Blonde Thing Developer 30vol 32oz
74.40
55
1509KX04
Save $49.50
Save $70
$
1509KX02
Save $10
SIGNATURE SMOOTH: TREATMENT SAMPLER
$
210
1509KX05
COLOR THERAPY COLLECTION
Purchase (1) It’s A Blonde Thing Keratin Lightening System 1lb Receive FREE (5) Metamorfix Extreme Direct Pigments 1.35oz .22/VV Extreme Violet .62/RV Extreme Red Violet .33/GG Extreme Gold .66/RR Extreme Red .44/CC Extreme Copper $
24.80
1509KX06
1.800.933.5733 www.SalonServiceGroup.com
Instantly expands each strand
Increases dimension for long-lasting body
Touchable, non-sticky finish
$
14.50 MOVL3
NEW!
THICKENING LOTION The perfect foundational product to achieve styles with multidimensional fullness
Save $14.50
BUY 6 GET 1 FREE Thickening Lotion 3.4oz $
87
1509MOR01
*Free product labeled "not for resale"
SHAMPOO & CONDITIONER DUOS
For a limited time, enjoy your favorite Moroccanoil 16.9oz shampoos and conditioners in a specially-priced bundle!
Save $8.50
LIMITED EDITION!
HYDRATE DUO
Hydrating Shampoo 16.9oz Hydrating Conditioner 16.9oz $
32
1509MOR02
Save $9
REPAIR DUO
Moisture Repair Shampoo 16.9oz Moisture Repair Conditioner 16.9oz $
33.50
1509MOR03
Save $10.50
SMOOTH DUO
Smoothing Shampoo 16.9oz Smoothing Conditioner 16.9oz $
38.50
1509MOR04
Save $9
VOLUME DUO
Extra Volume Shampoo 16.9oz Extra Volume Conditioner 16.9oz $
33.50
1509MOR05
MOROCCANOIL SAMPLING
A sample surprise for Moroccanoil Treatment customers!
TREATMENT + FREE SAMPLES
Purchase Moroccanoil Treatment 3.4oz Receive FREE Moisture Repair Shampoo Sample .35oz Moisture Repair Conditioner Sample .35oz $
22
MOIL3
TREATMENT LIGHT + FREE SAMPLES
Purchase Moroccanoil Treatment Light 3.4oz Receive FREE Moisture Repair Shampoo Sample .35oz Moisture Repair Conditioner Sample .35oz $
22
MOLT3
1.800.933.5733 www.SalonServiceGroup.com
FREEZE EDITION! LIMITED STYLE IN PLACE Society Extra Forte is an ultra-dry formula that dries quickly, instantly freezing styles in place. With a low, natural shine finish and firm hold, this hairspray locks in limitless loveliness but is easily brushed out. Extra 3.4 ounces FREE! Save $3.65
Society Extra Forte Hairspray 13.5oz
10.95
$
KSOXSP9
NEW!
Save $5
SATIN OIL INTENSIVE TREATMENT 6.7OZ
Save $7
FREE COSMETIC BAG
• Revives dull, dry hair • Gives hair shine and softness • Includes monoÏ, sweet almond, rare maracuja and papaya seed oil $
15
KSOT-I
Purchase Vital Nutrition Shampoo 8.5oz Vital Nutrition Conditioner 6.8oz Receive FREE Cosmetic Bag $
20
* Keune is not available in all states.
1509KE01
Add Length. Boost Volume. Develop Loyalty.
CREATE PROFIT. Set your salon apart from the rest with hair extension services. Hotheads Hair Extensions are applied in under an hour and there are no expensive tools necessary to get started, just a clip and a comb!
Using the table below, over the course of one year you could make $28,080 in gross profit if you add just 1 Hotheads application weekly!
AVERAGE PROFIT PER SERVICE AVG. SERVICE PRICE HOTHEADS EXTENSIONS
$
800
AVG. SINGLE PROCESS HAIR COLOR
$
48
HAIRCUT & BLOWDRY
$
60
FULL HEAD FOIL & HIGHLIGHTING
110
$
AVG. COST OF PRODUCT $
260 $
6
N/A $
6
GROSS PROFIT
SERVICE TIME
540
60–90 min
$
42
50 min
$
60
45 min
104
60 min
$
$
*Service prices, time, commission and quantity of Hotheads used differs based on market, client and stylist. Hotheads service price is conservative.
1.800.933.5733 www.SalonServiceGroup.com
KILLER.CURLS
NEW!
A leave-in anti-frizz curl defining crème. For medium to coarse, curly or wavy hair. • Weightless yet strong lasting hold with natural look and feel • Activates curls, adds moisture and flexibility, and eliminates frizz • Performs under high heat or in humid environments • Strengthens the hair follicle and adds luster and shine to hair $
Business Snip Create a Killer Display with your Glorifiers, showcards, and display bottles! Use one of your FREE products as a tester and the other as a station product. Give your clients the chance to try the product before they buy it!
Save $20
KILLER.CURLS STYLIST BAG
Purchase KILLER.CURLS 6.7oz MOTION.LOTION 5.1oz EASY.RIDER 3.4oz Receive FREE Neoprene bag Swing Tag Brochure $
41
1509KM02
16
KMCURL6
Save $32
KILLER.CURLS SALON INTRO
Purchase (10) KILLER.CURLS 6.7oz Receive FREE (2) KILLER.CURLS 6.7oz (2) Glorifier (2) Showcard (2) KILLER.CURLS Display Bottles $
160
1509KM01
Save $16
SMOOTH AGAIN
Purchase (5) SMOOTH.AGAIN 6.7oz Receive FREE (1) SMOOTH.AGAIN 6.7oz $
80
1509KM03
S
DISPLAY.ME
NEW!
Offering an environment where your clients can smell, touch and try our products within each salon's unique setting was the objective behind creating DISPLAY.ME by KEVIN.MURPHY. The display is a classically modern design that fits perfectly with our brand aesthetics. It is made from 100% recyclable materials. -Kevin Murphy
shelving All shelves including base unit have fitted LED lighting and a transformer located in the base. Four C-shape shelves and one L-shape top shelf.
modular
Units can be interlocked together to form a modular three-unit display.
base unit Base unit includes a sliding and removable front-door.
Save $395
BUY ONE GET ONE FREE
DISPLAY.ME (H 81.4” × D 11.4” × W 39.3”) $
395
1509KM04
1.800.933.5733 www.SalonServiceGroup.com
lfaparf Milano’s premier permanent haircolor Evolution of the Color inspires every stylist’s creativity with 111 permanent shades, 100% gray coverage, long-lasting results, and extra luminous, shiny hair. Evolution of the Color was the first professional permanent color in the world to incorporate hyaluronic acid—a powerful moisture-binding ingredient that keeps hair hydrated and helps with hair growth by improving the overall condition of the hair and scalp.
NEW
shades!
EVOLUTION OF THE COLOR
Mahogany 4.52 AE452
Warm Platinum 11.32 AE1132
Iced Coffee 6.23 AE623 8.23 AE823
Cover Red 7.6 AE76 Reds 5.62 AE562 7.62 AE762
Violet 9.2 AE92 Soft Copper 5.04 AE504 9.04 AE904
Save $121.50+
NEW SHADE SALON INTRO Purchase (24 or more) Evolution Color Tubes 2oz Receive FREE (10) NEW Evolution Color Tubes 2oz (1) NEW The Universe of The Color Chart (1) Evolution Color Wall Chart 1509AP01
Save $7.15
NEW SHADE STYLIST INTRO
Purchase (10) NEW Evolution Color Tubes 2oz (1 of each) Receive FREE (1) Oxid’O 2O Vol Developer 33.8oz (1) Evolution Color Wall Chart $
71.50
1509AP02
1.800.933.5733 www.SalonServiceGroup.com
Save $215
SALON INTRO
Purchase (10) Man Made Wash 18oz (10) Clay 2oz (10) Paste 2oz (10) Pomade 2oz Receive FREE (1) Man Made Wash 64oz (2) Clay 2oz (2) Paste 2oz (2) Pomade 2oz (1) Sweet Tobacco Spirits 3.4oz (1) Message Board (1) Display Box (1) Half-Gallon Pump $
480
Save $48
STARTER INTRO
Purchase (4) Man Made Wash 18oz (4) Clay 2oz (4) Paste 2oz (4) Pomade 2oz Receive FREE (1) Man Made Wash 18oz (1) Clay 2oz (1) Paste 2oz (1) Pomade 2oz (1) Sweet Tobacco Spirits 3.4oz $
192
Save $40
SPIRITS INTRO
Purchase (5) Sweet Tobacco Spirits 3.4oz Receive FREE (1) Sweet Tobacco Spirits 3.4oz $
200
INTROETSPIRITS
INTROET192
INTROET480
*Purchase of open stock items only available with prior purchase of Salon Intro or Starter Intro. 18.21 Man Made is not available in all states.
ORDER BY PHONE: 1.800.933.5733
ORDER ONLINE:
FIND A STORE:
www.SalonServiceGroup.com www.SalonServiceGroup.com/locations 1.800.933.5733 www.SalonServiceGroup.com