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new look new products new new website
1
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new look KITS TO SUPPORT ANY HAIR TYPE HYDRATE KIT
Hydrate Cleanse 10.1oz Hydrate Condition 10.1oz Texture Volume Spray 5.1oz Define Molding Paste 3.4oz Firm Strong Spray 10oz Future Is All About U T-Shirt $ 49.95 Save $16.40 T-SHIRT SIZES SM | 1609USHSM LG | 1609USHLG MED | 1609USHME XL | 1609USHXL
VOLUME KIT
Volume Cleanse 10.1oz Volume Condition 10.1oz Texture Volume Spray 5.1oz Plump Thickening Lotion 3.4oz Firm x X Strong Spray 10oz Future Is All About U T-Shirt $ 49.95 Save $16.40 T-SHIRT SIZES SM | 1609USVSM LG | 1609USVLG MED | 1609USVME XL | 1609USVXL
REVIVE KIT
Revive Cleanse 10.1oz Revive Condition 10.1oz Texture Volume Spray 5.1oz Blowdry Styling Lotion 3.4oz Firm x X Strong Spray 10oz Future Is All About U T-Shirt $ 54.95 Save $18.50 T-SHIRT SIZES SM | 1609USRSM LG | 1609USRLG MED | 1609USRME XL | 1609USRXL
www.SalonServiceGroup.com ORDER ONLINE
2
new products revive
volume
CLEANSE & CONDITION
CLEANSE & CONDITION Cultivated for fine, thin, or limp hair. Enriched with sunflower oil and provitamin B5. Produces maximum body and fullness with weightless hydration. Sulfate and Paraben Free. 10oz
$
8.95ea
CLEANSE UVS10
CONDITION UVC10
$17.90 SUGGESTED RETAIL $ 25.4oz 19.95ea
CLEANSE UVS25
CONDITION UVC25
$39.90 SUGGESTED RETAIL $ 64oz 29.50ea
CLEANSE UVS64
CONDITION UVC64
protect
THERMAL SPRAY 5.1oz Cultivated for all hair types. Enriched with amino acids, tamarind, and sunflower oil. Produces heat protection up to 400 degrees. $9.50 UPSP5
Cultivated for damaged, dehydrated, or rebellious hair. Enriched with quinoa, baobab oil, sunflower oil, and omega fatty acids. Produces intense reparative properties, suppleness, and shine. Sulfate, Paraben, and Gluten Free.
12.50ea
CLEANSE URS10
$ 25.4oz 24.95ea
CLEANSE URS25
64oz $34.95ea
CLEANSE URS64
10oz
$
CONDITION URC10
$25 SUGGESTED RETAIL CONDITION URC25
$49.90 SUGGESTED RETAIL CONDITION URC64
enhance
CURL LOTION 3.4oz Cultivated for sluggish, naturally curly hair. Enriched with soy protein and sunflower oil. Produces shiny, soft, playful, bouncy curls.
$9.50
UECL3
$19 SUGGESTED RETAIL
$19 SUGGESTED RETAIL
blowdry
STYLING LOTION 3.4oz Cultivated for chemically treated, erratically textured, or challenging hair types. Enriched with a tri-protein complex, multifunctional silicones, and sunflower oil. Produces supreme manageability, softening agents, and an ultra-smooth, shiny finish $9.50 UBDL3
plump
THICKENING LOTION 3.4oz Cultivated for fine, thin, shapeless hair. Enriched with rice protein and sunflower oil. Produces maximum fullness, body, and weightless shine. $9.50 UPTL3
$19 SUGGESTED RETAIL
$19 SUGGESTED RETAIL
usmooth products are sulfate and paraben free.
3
ORDER BY PHONE 1.800.933.5733
new UNEXPECTED LUXURY
and your clients will LOVE
usmooth’s performance and price.
ANTI-DIVERSION
can TRUST in your choice
to partner with usmooth, a brand that is true to the industry and its professionals.
will support those in need of COMPASSION
with every purchase because 2% of all usmooth sales fund the ucare Foundation.
www.SalonServiceGroup.com ORDER ONLINE
4
Limit your holiday décor color choices to two or three, and contrast with your regular salon colors so your holiday promotions don’t fade into the background.
C
Highlight your displays with professional and easy to read signage. Do the math instead of just hanging a price tag—if there are savings, show it!
D
Put your products in the limelight: adding movement and lighting to your window displays gives you 24-hour advertising.
B
To maximize retail success consider your salon’s traffic pattern. If your reception desk is the first thing past the entryway, your clients are missing the opportunity to browse. Build displays around a triangular shape to guide the eye, and use displays that are bar-height. Lower tables have a rummage sale appearance. Avoid displaying products in cupboards—while beautiful, they do not invite sales.
Tip:
Sound
Touch
Customer-friendly displays and samples allow products to be handled. Front desk staff should invite customers to try products in their hands.
B
To maintain the festive spirit while offering a calming experience and audible conversation, limit music to subtle holiday instrumental sounds.
A
Stimulate the senses and trigger consumers’ holiday buying spirit! With displays we covered sight, but there are four more senses to tap into the festivities!
2 Sense the Season
Merchandising
Use visual merchandising to inspire holiday purchases in your salon, and keep the story consistent through all key areas of your salon.
1 Tell a story, Sell a story.
KISS: Keep it simple, salons! Don’t let décor dominate your displays. Stick with 80% product, 20% props. The product is the star, props should be background noise.
A
&
For Back to Basics Tips on organizing your take home shelves, visit SalonServiceGroup.com/merchandising
Salon Retailing
Prepare Your Staff (And Your Stuff )
Celebrate your staff with a holiday party. No budget? No worries—hold a potluck!
Set your stylists up for success by setting goals following the S.M.A.R.T. rule: goals should be Specific, Measurable, Attainable, Results-driven and Time-bound.
Hold a pre-holiday team meeting to discuss the importance of customer service. During the busy season it’s easy to let good service slip, but word-ofmouth travels fast and a bad experience can impact your business for the long-run.
Stock up—make sure your backbar needs are covered but don’t stop there. Consumer surveys show that shelves should be shallow but full of products, and this shows that you’re dedicated to the brand.
Make sure staff holiday days-off have been scheduled, calendarize everything. Once special holiday hours are set, display them in the salon, on your website and through social media.
A Did We Say Calendarize?
Smell
And All The Trimmings...
Slip in a business card—make sure the recipient of the gift knows where it came from with a business card or customized label.
Offer gift-wrapping services.
Have a holiday wishlist and gift-shopping list available so clients can fill them out while in the chair.
Give the option of retail exchanges. If a gift-recipient comes in to exchange a product, treat them like a potential client and offer a discount off of a service.
C
A lesson in brain anatomy tells us scent has a greater impact on buying than all senses combined. The aroma-analyzing region of the brain is connected to memory and emotion regions, so when customers test and inhale product aromas, they will pair sentiment with their gift-buying needs.
D
1.800.933.5733
www.SalonServiceGroup.com
WINSTON CHURCHILL
“He who fails to plan is planning to fail.”
Get social and appeal to the gift-givers for your clients and ideal clients! Post specials on your page for clients to share and hint to significant others and friends, or target—use Facebook’s options and you can target friends of your fans and lookalike audiences!
Map out your eblasts and social media posts. Email your client base—share specials, talk about the benefits of giving gift cards, and send digital holiday cards!
Create a promotional calendar. Giveaways and flash sales will draw foot-traffic in, but too much activity in a short time can overwhelm your customer. Putting it on a calendar can give your holiday retailing season direction.
B
Your story is ready for selling, but are you? Salon products and services are luxury items, and they can appeal to any consumer—even those hard-to-buy for inlaws. Ask your clients about the hair of the recipient and recommend a gift set. With proper planning, the sales are yours for the taking!
3 Plan for Success this Season
Taste
Make December client appreciation month with seasonal treats! Contact local bakers and offer salon coupons in exchange for a daily supply of cookies.
C
7
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8
drop red gorgeous
ROOT TOUCH-UP
ultra-light binding powder keeps hair red-hot between appointments • Unique color binding agents lock color into place with one swipe • Color adaptive pigments match the shade and shine of salon color • No flyaways or dusting with precise control sponge applicator • Works in seconds and shampoos out $
12.25ea
Dark Red SERTDR
Medium Red SERTMR
Light Red SERTLR
DROP RED GORGEOUS ROOT TOUCH-UP DISPLAY
Purchase (12) Drop Red Gorgeous Root Touch-Up .13oz (4 of each shade) Receive FREE (3) Drop Red Gorgeous Root Touch-Up Tester .13oz (1 of each shade) (1) Counter Display (4) Drop Red Gorgeous Shelf Talker $ 147 Save $36.75 INTROSERT-RED
DROP RED GORGEOUS SHELF TALKER Showcase one of each shade of Root Touch-Up .13oz
NEW DISPLAY DESIGN
brunette beauty ROOT CONCEALER DISPLAY
Purchase (16) Brunette Beauty Root Concealer 2oz (4) Black/Dark Brown (4) Medium/Light Brown (4) Lightest Brown/Medium Blonde (4) Auburn/Red Receive FREE (4) Brunette Beauty Root Concealer Tester 2oz (1 of each shade) (1) Counter Display (4) Brunette Beauty Shelf Talker $ 159.20 Save $39.80 INTROSE-BRUNETTE
9
ORDER BY PHONE 1.800.933.5733
BRUNETTE BEAUTY SHELF TALKER Showcase one of each shade of Root Concealer 2oz
In 2015, Google reported that men searched for hairstyles MORE than women. U.S. men’s grooming sales are projected to surpass $6.5 billion in 2016.
$
60ea Save $12ea Pomade 2oz 1609ET01
Paste 2oz 1609ET02
Clay 2oz 1609ET03
Premium Hairspray 10oz 1609ET04
Man Made Wash 18oz 1609ET05
Man Made Wash 64oz $ 70 Save $10 1609ET06
*1821 Not available in MN, NE, IA, or WI
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10
NEW CURL IN TOWN NEW CURL CREW
Purchase (6) Curl Enhancing Shampoo 8.5oz (6) Curl Enhancing Conditioner 8.5oz (4) Curl Cleansing Conditioner 8.1oz (4) Curl Re-Energizing Spray 5.4oz Receive FREE (1) Curl Enhancing Shampoo 33.8oz* (1) Curl Enhancing Conditioner 33.8oz* (1) Curl Re-Energizing Spray 5.4oz* (1) Group Glorifier Counter Display (1) Group Glorifier Counter Insert (1) Counter Card (25) Brochures $ 287 Save $89.50 1609MOR01 *Labeled for backbar use only
11
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STYLIST CURL SAMPLER Purchase at special price Curl Cleansing Conditioner 8.1oz Curl Re-Energizing Spray 5.4oz Moroccanoil Beach Bag $ 24.50 Save $8.50 1609MOR02
CURL ENHANCING SHAMPOO
CURL ENHANCING CONDITIONER
CURL CLEANSING CONDITIONER
CURL RE-ENERGIZING SPRAY
A specialized approach to expanding curl maintenance
Weightless curl enhancement and formation
Foam-free, one-step cleansing and conditioning
An instant surge of refreshing moisture to reactivate curls
Leaves hair clean and free of product build up
Moisturizes, conditions, and strengthens hair
Provides thorough cleansing and targeted conditioning
Reactivates curls and boosts moisture
Smoothes hair to enhance curls and fight frizz
Enhances curl retention, while increasing manageability
Restores suppleness and curl bounce
Restores shape, bounce and vitality to curls
Helps repair damage to curls and prevent moisture loss
Helps fight frizz and flyaways
Improves hair manageability and aids in detangling
Imparts shine and delivers conditioning to hair
Enhances shine, smoothes hair, and fights frizz
Keeps hair light and bouncy
Boosts moisture, elasticity, and shine Keeps hair light and bouncy Delivers healthy-looking, defined curls
33.8oz
14 MOCES8 37.50 MOCES33 $
8.5oz $
$28 SUGGESTED RETAIL (8.5oz)
Softens, smooths, and helps fight frizz and flyaways Keeps hair light and bouncy, while enhancing elasticity 8.5oz 33.8oz
$
14.50 MOCEC8 $ 39 MOCEC33
$29 SUGGESTED RETAIL (8.5oz)
THE PERFECT BLOWOUT KIT Purchase at special price Tourmaline Ceramic Hair Dryer Hydrating Styling Cream 10.2oz Dry Texture Spray 5.4oz Root Boost 8.5oz Luminous Hairspray Strong 10oz Moroccanoil Treatment 6.8oz Smoothing Lotion 10.2oz 1¾" Ceramic Round Brush Carryall Stylist Bag $ 155 Save $90 1609MOR03
8.1oz
$
16
MOCURLC8
$32 SUGGESTED RETAIL
5.4oz
$
13
MOCSP5
$26 SUGGESTED RETAIL
STATION MUST-HAVES
Purchase at special price Hydrating Styling Cream 10.2oz Root Boost 8.5oz Volumizing Mousse 8.5oz Luminous Hairspray Extra Strong 10oz Moroccanoil Treatment 3.4oz Carryall Stylist Bag $ 57.50 Save $29.50 1609MOR04
www.SalonServiceGroup.com ORDER ONLINE
12
FREE LIMITED EDITION ICONIC HAIRSPRAY
Purchase (3) Limited Edition Design Society Hairspray Extra Forte 13.5oz Receive FREE (1) Limited Edition Design Society Hairspray Extra Forte 13.5oz $ 32.85 Save $10.95 1609KE01 Limited Edition Iconic Hairspray 13.5oz $
10.95
KSOSP9
*While Supplies Last
CREATE A SOCIAL MEDIA CONTEST!
Finish glam holiday party updos with Design Society Hairspray and demo how to create styles at home! Have your clients post selfies of their party looks and tag your salon to be entered to win a FREE can! Depending on foot-traffic, give away 1 per day or 1 per week. Have a display table with cans wrapped in ribbons and signage about the contest rules. Now that’s a cause for celebration!
33% MORE
FREE!
ULTRA BLONDE SILVER REFLEX
Purchase (6) Tinta Color Tubes 2.1oz () 3011 Ultra Ash Blonde
(1) 20vol Tinta Developer 33.8oz (3) Silver Reflex Shampoo 8.5oz Receive FREE (3) Silver Reflex Conditioner 6.8oz (1) Keune Promotional Banner $ 82.35 Save $27.90 1609KE04
Silver Reflex Conditioner 6.8oz $
9.30
KSRC6
SO PURE SHINE & STYLE
Purchase (1) So Pure Defrizz Serum 1.7oz (1) So Pure Argan Oil 1.7oz Receive FREE (1) So Pure Air Foam Strong 6.3oz $ 26.50 Save $12 1609KE03
13
() 3017 Ultra Ash Violet Blonde () 3025 Ultra Pearl Mahogany Blonde
SO PURE COLOR AND FREE AFTER CARE Purchase (5) So Pure Color Tubes 2.1oz
4.45 Medium Copper Mahogany Brown 4.15 Medium Ash Mahogany Brown 5.14 Light Caramel Brown
3.76 Dark Violet Red Brown 5 .11 Light Intense Ash Brown
(1) vol So Pure Developer 33.8oz Receive FREE (1) So Pure After Color Shampoo 33.8oz (1) So Pure After Color Conditioner 33.8oz $ 47.50 Save $37.50 1609KE02
ORDER BY PHONE 1.800.933.5733
Eufora Creative Director, Philip Carreon, brings you
Beauty in Motion.
Like a kaleidoscope, our beautiful world is ever-changing
and always in motion.
To learn more about being a part of Eufora, contact your Salon Consultant or Customer Service. Current Eufora promotions are available to Eufora Partner salons through your salon Consultant.
Visit Eufora International’s Vimeo page to see the Beauty in Motion video and behind-thescenes footage for the creation of two feature styles—the Luxe Grunge Straight Shag and Curly Shag. Classic rock n’ roll meets the future to influence Philip’s Straight Shag. The Curly Shag uses the hair’s own texture to enhance the natural curl pattern. Luxe Grunge complements the concept of creatively
fusing opposing elements.
www.SalonServiceGroup.com ORDER ONLINE
14
care and style
K.MEN
Awaken and clarify the hair and scalp with STIMULATE-ME.WASH and STIMULATE-ME.RINSE. Get the look you want—from rugged and raw with EASY.RIDER or FREE.HOLD, to polished and prepped with NIGHT.RIDER!
FREE EASY.RIDER
Purchase STIMULATE-ME.WASH 8.4oz STIMULATE-ME.RINSE 8.4oz Receive FREE EASY.RIDER 3.4oz $ 27.52 Save $12.50 1609KM01
FREE FREE.HOLD
Purchase STIMULATE-ME.WASH 8.4oz STIMULATE-ME.RINSE 8.4oz Receive FREE FREE.HOLD 3.4oz $ 27.52 Save $12.50 1609KM02
FREE NIGHT.RIDER Purchase (5) NIGHT.RIDER 3.4oz Receive FREE (1) NIGHT.RIDER 3.4oz $ 62.50 Save $12.50
15
ORDER BY PHONE 1.800.933.5733
1609KM03
CREATE A DISPLAY for the
MILLENNIAL MAN 72% OF MILLENNIALS
say they will pay more for products and services from companies committed to positive social and environmental change.
50% OFF PLUMPING GALLON
Purchase PLUMPING.WASH Gallon Receive 50% Off PLUMPING.RINSE Gallon $ 112.50 Save $37.50 1609KM07
BECOME YOUNG.AGAIN Purchase (3) YOUNG.AGAIN.WASH 8.4oz (3) YOUNG.AGAIN.RINSE 8.4oz Receive FREE (3) YOUNG.AGAIN.WASH 3.4oz (3) YOUNG.AGAIN.RINSE 3.4oz $ 105 Save $54 1609KM05
If this is an audience you covet,
ASK YOUR SALON CONSULTANT
for reusable signage (see above) promoting KEVIN.MURPHY’s natural formulas and sustainable choices.
FOR THE HOLIDAYS
consider eco-friendly décor and green gift wrapping alternatives—get creative with outdated maps, user manuals, newspapers, or children’s art.
50% OFF HYDRATE-ME GALLON Purchase HYDRATE-ME.WASH Gallon Receive 50% Off HYDRATE-ME.RINSE Gallon $ 75 Save $25 1609KM08
50% OFF LUXURY GALLON
Purchase LUXURY.WASH Gallon Receive 50% Off LUXURY.RINSE Gallon $ 75 Save $25 1609KM09
MAKE AND MAINTAIN A BLONDE.ANGEL
Purchase (3) POWDER.LIGHTENER 17.6oz EXTRA.LIFT or AMMONIA.FREE (mix & match) Receive FREE (6) BLONDE.ANGEL.WASH 1oz (6) BLONDE.ANGEL.TREATMENT 1oz $ 75 Save $31.20 1609KM06
www.SalonServiceGroup.com ORDER ONLINE
16
WITH EVERY LIMITED EDITION HOPE TRAVEL VALET PURCHASED, KERATIN COMPLEX WILL DONATE A PORTION OF PROCEEDS TO THE FIGHT AGAINST BREAST CANCER.
LIMITED EDITION HOPE TRAVEL VALET Color Care Shampoo 3oz Color Care Conditioner 3oz $
8
KXVALET
SIDEKICKS: COLOR CARE Purchase (6) Color Care Shampoo 13.5oz Receive 20% Off (6) Color Care Conditioner 13.5oz $ 113.40 Save $12.60 1609KX03
GIFT OF A SWEET HOLIDAY
Purchase (6) Sweet Definition Sugar Mist 4oz Receive 50% Off (6) Limited Edition Sweet Definition Sugar Mist 2oz $ 63 Save $15 1609KX02
17
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HOLIDAY SMOOTH
Purchase (1) Natural Keratin Smoothing Treatment 32oz Receive FREE (2) Point of Sale Display (2) Shower Cap (12) Triple Packettes Color Care Shampoo
$
Color Care Conditioner Infusion Keratin Replenisher
360 Save $46
1609KX01
BLONDE TONER TRY ME
Purchase (2) It’s a Blonde Thing Lightener 16oz (1) 20vol It’s a Blonde Thing Developer 32oz (1) 30vol It’s a Blonde Thing Developer 32oz Receive FREE (6) Demi Glaze Shades 2oz () 9.0/9N Lightest Natural Blonde () 9.32/9NB Lightest Gold-Violet Blonde () 10.0/10N Ultra-Light Natural Blonde () 10.31/10NB Ultra-Light Gold-Violet Blonde (2) 000/Clear
(1) Demi Glaze Activator 32oz (1) Balayage Board (1) Demi Glaze Swatch Ring (1) Collateral Envelope $ 64.60 Save $86.88 1609KX04
BRIGHT NIGHT
Purchase (10) Kerahold Shades 3.5oz (your choice) (18) Kerabrilliance Shades 2oz (your choice) Receive FREE (1) 20vol Kerahold Developer 32oz (1) Demi Glaze Activator 32oz (1) Metamorfix Color Protector 18.6oz (1) Poster (1) Collateral Envelope $ 178.90 Save $55.48 1609KX05
15% OFF
TRANSFORMER INTERCHANGEABLE STYLING ROD • Long-lasting waves and curls with twice the shine • Includes 1¾" cone, ¾" to 1" reverse cone, 1¼" rod with clip, heat-resistant silicone mat, and insulated travel bag $ 109.65 Save $19.35 KXROD
www.SalonServiceGroup.com ORDER ONLINE
18
19
ORDER BY PHONE 1.800.933.5733
BUY 4 GET 1 FREE
Semi Di Lino
(5) Illuminating Mousse 8.5oz $ 44 Save $11 1609AP05
(5) Illuminating Strong Mousse 8.5oz $ 44 Save $11 1609AP06
(5) Strong Hold Hairspray 10.6oz $ 44 Save $11 1609AP07
(5) Extra Strong Hold Hairspray 10.6oz $ 44 Save $11 1609AP08
(5) Cristalli Liquidi 1oz $ 56 Save $14 1609AP09
CHOOSE ANY 3
Pigments Colors Copper
Gold
APGCP
APGGD
Ash Gold
Golden Mahogany
APGAG
Violet Ash APGVA
APGGM
Red
APGRD
ALFAPARF COLOR
Try Me Kit
EVOLUTION OF THE COLOR + COLORWEAR TRY ME KIT Purchase (24) Evolution Color Tubes 2oz (your choice) Receive FREE (6) Colorwear Color Tubes 2oz (your choice) (1) 5vol Colorwear Activator 33.8oz (1) Colorwear Technical Poster $ 171.60 Save $50.05 1609AP01
PIGMENTS + DIAMOND
Purchase (3) Pigments Color Bottles 3oz (your choice) (3) Pigments Hydrating Shampoo 7oz (3) Pigments Hydrating Mask 7oz Receive FREE (1) Semi Di Lino Illuminating Shampoo 33.8oz (1) Semi Di Lino Illuminating Mask 16.9oz (1) Semi Di Lino Illuminating Essential Oil .43oz (12pk) $ 117 Save $68 1609AP02
PIGMENTS + MOISTURE
Purchase (3) Pigments Color Bottles 3oz (your choice) (3) Pigments Hydrating Shampoo 7oz (3) Pigments Hydrating Mask 7oz Receive FREE (1) Semi Di Lino Nutritive Shampoo 33.8oz (1) Semi Di Lino Nutritive Mask 16.9oz (1) Semi Di Lino Nutritive Essential Oil .43oz (6pk) $ 117 Save $55 1609AP03
PIGMENTS + RECONSTRUCTION Purchase (3) Pigments Color Bottles 3oz (your choice) (3) Pigments Hydrating Shampoo 7oz (3) Pigments Hydrating Mask 7oz Receive FREE (1) Semi Di Lino Reparative Shampoo 33.8oz (1) Semi Di Lino Reparative Mask 16.9oz (1) Semi Di Lino SOS Emergency Oil .43oz (6pk) $ 117 Save $55 1609AP04 33.8oz PUMPS:
$
2
APPUMP33
16oz PUMPS:
$
1
APPUMP-JAR
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20
1520 E Evergreen St Springfield, MO 65803
LIMITED EDITION NANOTHERMIC ROSE GOLD BRUSH BOX
BRUSH BOX JETBLACK POWDER-FREE GLOVES 90ct $
12.14 Save $1.35
1¼" Nanothermic Round Brush 1¾" Nanothermic Round Brush 21⁄₈" Nanothermic Round Brush Nanothermic Paddle Brush $ 44.99 Save $5.51 1609OG01
CLEAR VINYL POWDERED GLOVES 100ct $
6.75 Save $.75
SMALL | JET-90S
MEDIUM | JET-90M
SMALL | VINYL-100S
LARGE | JET-90L
X-LARGE | JET-90XL
MEDIUM | VINYL-100M LARGE | VINYL-100L
ORDER BY PHONE: 1.800.933.5733
ORDER ONLINE:
www.SalonServiceGroup.com
FIND A STORE:
www.SalonServiceGroup.com/locations