WHIP UP ULTIMATE VOLUME PAGE 7
DON’T LET HEAT CRAMP YOUR STYLE PAGE 11
YOUR RECIPE FOR COLOR SUCCESS
PAGE 5
*Model courtesy of Moroccanoil
theGROUPIE
SEPT/OCT 2017
IA/NE
PAGE 13
Fearless Beauty
ST YLE BY
FE ATURED ST YLIST MEGAN MURPHY This look was achieved using: Prime 7-in-1 Crème Protect Thermal Spray Flex Medium Spray 1½" Styling Iron
1
ORDER BY PHONE 1.800.933.5733
SLEEK, SHINE,
SMOOTH SMOOTHING BAG
Purchase 1½" Original Styling Iron Receive FREE Prime 7-in-1 Crème 3.4oz Protect Thermal Spray 5oz Flex Medium Spray 10oz Heat-Resistant Mat Technique Card usmooth Bag $ 119.95 Save $38.50 1709US01 *Prepacked
REPAIR, RE JUVENATE,
REVIVE
REVIVE DUO
REVIVE BUNDLE
Purchase at special price Revive Cleanse 10.1oz Revive Condition 10.1oz $ 22.50 Save $2.50 1709US03 revive
CLEANSE & CONDITION Sulfate, Paraben, and Gluten Free
revive
FREE In-Salon Marketing Use this free easel to help retail your Revive Duos!
CLEANSE & CONDITION Sulfate, Paraben, and Gluten Free
Designed for damaged, dehydrated, or rebellious hair. Enriched with... Quinoa Baobab Oil Sunflower Oil Omega Fatty Acids
Produces intense hair reparative properties, suppleness, and shine.
Designed for damaged, dehydrated, or rebellious hair. Enriched with...
Quinoa
Baobab Oil
Sunflower Oil Omega Fatty Acids
suppleness, and shine. reparative properties, Produces intense hair
Acids Omega Fatty
Acids Omega Fatty
Sunflower Oil
Sunflower Oil
Baobab Oil
Baobab Oil
Quinoa
Sulfate, Paraben, and Gluten Free
Quinoa
Enriched with...
Enriched with...
or rebellious hair. damaged, dehydrated, Designed for
or rebellious hair. damaged, dehydrated, Designed for
CLEANSE & CONDITION
*Prepacked
Produces intense hair reparative properties, suppleness, and shine.
1709US03M
suppleness, and shine. reparative properties, Produces intense hair
revive
Purchase at special price (12) Revive Cleanse 10.1oz (12) Revive Condition 10.1oz Receive FREE (1) Revive Cleanse 25.4oz (1) Revive Condition 25.4oz (1) Gray Cleanse Pump (1) White Condition Pump $ 240 Save $112.90 1709US04
revive Sulfate, Paraben, and Gluten Free
CLEANSE & CONDITION
A MPLIF Y, ELE VATE,
LIFT
BUY 1 GET 1 HALF OFF Purchase Lift Volume Mousse 8oz Receive 50% OFF Lift Volume Mousse 8oz $ 14.25 Save $4.75 1709US02
Lift your profit and elevate your income! Buy smart by reducing your average cost and increasing your profit dollars. www.SalonServiceGroup.com ORDER ONLINE
2
give more & get more with limited edition
SESSION.SPRAY This limited edition SESSION.SPRAY was designed by Australia’s RMIT School of Fashion & Textiles Graduate Katie Barter. Her winning design explores the relationship between the garment and wearer portraying the sensorial experience within clothing and fashion.
Limited Edition SESSION.SPRAY 11.4oz $
14.50
KMSSP11
$29 SUGGESTED RETAIL
Limited Edition SESSION.SPRAY Showcard 1709KM01
With every limited edition can purchased, KEVIN.MURPHY will make a donation to Wings of Karen.
A NON-PROFIT BREAST CANCER FOUNDATION SUPPORTING RESEARCH WITH A SENSE OF URGENCY, BENEFITING WOMEN EVERYWHERE.
3
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Wings of Karen is committed to finding a cure, while empowering and educating women with a positive, helping hand. They believe donors should know how their hard-earned dollars are turned into tangible hope. To learn more about Wings of Karen, visit www.wingsofkaren.org
A minimum of 95¢ of every dollar goes to research.
ANGEL TRIO
HYDRATE TRIO
GIRLS.NIGHT.OUT
BOYS.NIGHT.OUT
Purchase ANGEL.WASH 8.4oz ANGEL.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz KEVIN.MURPHY PRIME.TIME Bag $ 29 Save $11.25 1709KM04
Purchase DOO.OVER 8.5oz SHIMMER-ME.BLONDE 3.4oz Receive FREE YOUNG.AGAIN.BODY.LOTION 3.4oz YOUNG.AGAIN Candle 2.4oz KEVIN.MURPHY Travel Bag $ 28.25 Save $14 1709KM03
Purchase HYDRATE-ME.WASH 8.4oz HYDRATE-ME.RINSE 8.4oz Receive FREE MAXI.WASH 3.4oz KEVIN.MURPHY PRIME.TIME Bag $ 29 Save $11.25 1709KM05
Purchase STIMULATE-ME.WASH 8.4oz STIMULATE-ME.RINSE 8.4oz Receive FREE KEVIN.MURPHY CUTTING.COMB KEVIN.MURPHY Travel Bag $ 29 Save $11 1709KM02
Use this FREE in-salon marketing easel to feature the Salon Service Group Exclusive NIGHT.OUT collections and promote quick and easy day-into-night transformations. 1709KM01M
DUSK COLOR COLLECTION
Purchase (6) COLOR.ME Color Tubes 3.3oz 5.1 5.7 5.86 BEIGE SILVER LILAC (3) CREAM.ACTIVATOR 33.8oz 3.5vol 10vol 20vol Receive FREE (1) CREAM.LIGHTENER 8.4oz (1) ANTI.GRAVITY.SPRAY 5.1oz (1) SESSION.SPRAY 11.4oz (1) Step-by-Step Guide $ 94.20 Save $48.25 1709KM07
HONEY.MELT COLOR COLLECTION
Purchase (2) COLOR.ME Color Tubes 3.3oz 6.31 NATURAL (1) FREESTYLE.LIGHTENER 15.9oz (3) CREAM.ACTIVATOR 33.8oz 3.5vol 10vol 20vol Receive FREE (1) ANTI.GRAVITY.SPRAY 5.1oz (1) DOO.OVER 8.5oz (1) Step-by-Step Guide $ 78.30 Save $28.25 1709KM06
www.SalonServiceGroup.com ORDER ONLINE
4
N E W WAY S T O
PROTECT
REPAIR
STATISTICS SAY THAT CONSUMERS DON’T NOTICE AN AD UNTIL THE 5TH TIME THEY SEE IT! Drive your message home by promoting the same product over and over again—using similar artwork online and in the salon!
SEE IDEAS ON PROMOTING NEW PRODUCTS
PERFECT DEFENSE 2oz
$
6oz
9 MOPD2 15 MOPD6
$
| $18 SUGGESTED RETAIL | $30 SUGGESTED RETAIL
• Protects from heat up to 450°F/230°C • Weightless protection • For all hair types and all hot tools • May be used on damp or dry hair
MENDING INFUSION .67oz 2.5oz
$
7 MOMI67 | 16 MOMI2 |
$
$14 SUGGESTED RETAIL $32 SUGGESTED RETAIL
• Instantly-absorbing finisher • Aligns and softens dry, brittle ends • Seals split ends • Creates a fresh-cut appearance
#FearlessBeauty DON’T LET HAIR DAMAGE HOLD YOU BACK. GOOD HAIR MEANS NEVER SETTLING. Meet four women who live life fearlessly and chase their passion while maintaining gorgeous, healthy hair. Defend, infuse, restore and mend with the Moroccanoil Repair Collection.
PROTECT & PERFECT SALON KIT PROTECT & PERFECT STYLIST KIT Purchase Perfect Defense 6oz Mending Infusion 2.5oz Receive FREE Detangling Comb $ 31 Save $8 1709MOR02 *Moroccanoil not available in WI & MN
5
ORDER BY PHONE 1.800.933.5733
Purchase (6) Perfect Defense 6oz (6) Mending Infusion 2.5oz Receive FREE (1) Perfect Defense 6oz (1) Mending Infusion 2.5oz (6) Perfect Defense .8oz (1) Counter Display Card $ 186 Save $46 1709MOR01
STYLIST EXCLUSIVE
M O R O C C A N O I L S PA
HAND CREAM
CARRYALL BUNDLES
Introduce your spa-favorite moisturizer with a FREE tester and an exclusive display for professional salons!
HAND CREAM DISPLAY
Purchase (7) Hand Cream Fragrance Originale 2.5oz Receive FREE (1) Hand Cream Fragrance Originale Tester 2.5oz (1) Retail Counter Display $ 84 Save $12 1709MOR03
your last
chance
FALL BLOWOUT BAG
Purchase at special price Moroccanoil Ceramic Dryer Moroccanoil Treatment 6.8oz Hydrating Styling Cream 10.2oz Root Boost 8.5oz Luminous Hairspray Medium 10oz Beach Wave Mousse 5.8oz Texture Clay 2.6oz Ceramic Paddle Brush Limited Edition Moroccanoil Spray Bottle Receive FREE Moroccanoil Stylist Bag $ 162.50 Save $94 1709MOR04 *All products labeled for backbar only
L I M I T E D E D I T I O N 4 .2 o z
MOROCCANOIL TREATMENT
TREATMENT 4.2oz
TREATMENT LIGHT 4.2oz
24 MOIL4 24 MOLT4
$ $
CURL or SMOOTHING SHAMPOO 8.5oz or CONDITIONER 8.5oz when you purchase (2) MOROCCANOIL TREATMENT 4.2oz
Smoothing Shampoo 8.5oz $ 48 Save $14
Smoothing Conditioner 8.5oz $ 48 Save $14.50
Curl Enhancing Shampoo 8.5oz $ 48 Save $14
Curl Enhancing Conditioner 8.5oz $ 48 Save $14.50
1709MOR06
1709MOR08
1709MOR07
1709MOR09
BAG TO BASICS
Purchase at special price Moroccanoil Treatment 3.4oz Smoothing Lotion 10.2oz Volume Mousse 8.5oz Luminous Hairspray Strong 10oz Dry Texture Spray 5.4oz Limited Edition Moroccanoil Spray Bottle Receive FREE Moroccanoil Stylist Bag $ 66 Save $36 1709MOR05 *All products labeled for backbar only
www.SalonServiceGroup.com ORDER ONLINE
6
Whipped SuperPlump
BODIFYING MOUSSE
NOURISHES STRANDS • KEEPS HAIR SOFT & FLEXIBLE GIVES FINE HAIR BODY, BOUNCE & SHINE
The ultimate body builder, this ultra-rich foam mousse instantly delivers all-over volume for a full-bodied silhouette. HOLD: 6 SHINE: 4-5
2oz 9oz
$
5.40
$
13
CPVM2 | $10.80 SUGGESTED RETAIL
CPVM9 | $26 SUGGESTED RETAIL
! NE W
NE W
!
B UY 3 G ET 1 FREE WHIP
BLOW DRY
BLOW DRY
BODY
BODIF YIN G RE TAIL
(4) SuperPlump Whipped Bodifying Mousse 2oz + FREE Easel Card $ 16.20 Save $5.40 1709CP11 BLOW DRY
BODY
EN !W
WHIP
ORDER BY PHONE 1.800.933.5733
(4) SuperPlump Whipped Bodifying Mousse 9oz + FREE Easel Card $ 39 Save $13 1709CP10 WHIP
EN !W
BODIF YIN G TRAVEL
7
WHIP
BODY
BLOW DRY
BODY
TH ER APY KIT TRIOS
TRUCURL SYSTEM KIT
BAOBAB SYSTEM KIT
Purchase TruCurl Curl Perfecting Shampoo 10.1oz TruCurl Curl Perfecting Condition 8.5oz Receive FREE CurlyLocks Curl Mousse 9oz $ 39 Save $14 1709CP08
Purchase Baobab Heal & Repair Shampoo 8.5oz Baobab Heal & Repair Condition 8.5oz Receive FREE Baobab Leave-In Treatment 5.1oz $ 50 Save $19.50 1709CP09
B UY TH REE G ET O N E FREE
(4) RuleBreaker Firm Flexible Wax 1.7oz $ 37.50 Save $12.50 1709CP06
(4) CraftingPomade Texture + Hold + Shine 1.7oz $ 37.50 Save $12.50 1709CP07
20 % O FF HALF GALLO N S
TE XTU RE TOO L KIT
*Pumps Included
size $
45.60ea Save $11.40
SuperRich Moisturizing Shampoo 64oz 1709CP01
SuperRich Moisturizing Condition 64oz 1709CP02
SignatureBlonde Violet Shampoo 64oz 1709CP03
SignatureBlonde Violet Condition 64oz 1709CP04
Purchase UltraMarathon Strong Hold Hairspray 9oz FiberBlast Texture Crème 2.5oz PowderFix Texturizing Powder .53oz SuperRich Split Ends Mender Packette Receive FREE ColorProof Shower Cap Get-the-Look Tips & Tricks $ 39 Save $9 1709CP05
www.SalonServiceGroup.com ORDER ONLINE
8
STATEMENT SMOOTH SALON EDITION
Purchase (1) Natural Keratin Smoothing Treatment 33.8oz Receive FREE (6) In-Salon Regimen Sample Packs Keratin Color Care Shampoo Keratin Color Care Conditioner Infusion Keratin Replenisher Shower Cap (1) Smoothing Treatment Quick Guide $ 360 Save $23 1709KX02
STATEMENT SMOOTH STYLIST EDITION
Purchase (1) Natural Keratin Smoothing Treatment 16oz Receive FREE (3) Keratin Color Care Travel Valet Keratin Color Care Shampoo 3oz Keratin Color Care Conditioner 3oz (1) Smoothing Treatment Quick Guide $ 210 Save $24 1709KX03
SIDEKICK: TIMELESS EDITION
Purchase (3) Timeless Color Fade-Defy Shampoo 13.5oz Receive 20% OFF (3) Timeless Color Fade-Defy Conditioner 13.5oz $ 64.80 Save $7.20 1709KX07
9
ORDER BY PHONE 1.800.933.5733
HYDRATION PARTY
Purchase (5) Vanilla Bean Deep Conditioner 7oz Receive FREE (1) Vanilla Bean Deep Conditioner 7oz $ 62.50 Save $12.50 1709KX06
END OF YEAR ANNIVERSARY SHOT
Purchase (18) KeraHold Crème Color Tubes 3.5oz (your choice) (12) KeraBrilliance Demi-Glaze Bottles 2oz (your choice) Receive FREE (1) VitalShot Bond Rebuilder Ampoule 10pk (1) KeraHold 20vol Developer 32oz (1) KeraBrilliance Demi-Glaze Activator 32oz (1) Metamorfix 2-in-1 Barrier Cream 5oz (1) Color Bowl and Brush (1) Metal Tube Key (1) Lifestyle Guide $ 209.82 Save $70.97 1709KX04
GET CREATIVE
Purchase (5) Metamorfix Direct Pigments Tubes 1.35oz (your choice) (1) It’s a Blonde Thing Keratin Lightener 1lb Receive FREE (1) Metamorfix Color Perfector 18.6oz (1) It’s a Blonde Thing 20vol Developer 32oz (1) Lifestyle Guide $ 74.75 Save $50 1709KX05
PERSONALIZED BLOW OUT 16OZ DUO Purchase Personalized Blow Out Treatment 16oz Receive FREE PicturePerfect Hair Masque 16oz $ 200 Save $55 1709KX09
VITALSHOT BOND REBUILDER STOCK-UP
Purchase (2) VitalShot Bond Rebuilder Ampoule 10pk Receive FREE (1) VitalShot Bond Rebuilder Ampoule 5pk $ 64 Save $16 1709KX01
PERSONALIZED BLOW OUT LITER DUO Purchase Personalized Blow Out Treatment 33.8oz Receive FREE PicturePerfect Hair Masque 33.8oz $ 350 Save $100 1709KX08
www.SalonServiceGroup.com ORDER ONLINE
10
introducing
RETAIN HEAT STYLING SPRAY
Arriving October 1st. • • • • •
Firm yet flexible hold Long lasting style retention Ultimate thermal protection (428°F) Provides a clean finish when using hot tools Never sticky or flaky Retain 6.8oz $
12.75
EYR6
$25.50 SUGGESTED RETAIL
RETAIN SALON LAUNCH
Purchase (5) Retain 6.8oz Receive FREE (1) Retain 6.8oz Tester $ 63.75 Save $12.75 1709EU01 Save 17% and receive a FREE tester to use on your clients before their final styling
introducing
ARTISAN BLACK Add a level shift or dramatic darkness to any Artisan formula. Artisan black can also be used to float over existing color to refresh tonality. Artisan Black Color Tube 3.4oz $
8.95
ARTISAN BLACK SALON LAUNCH
Purchase (4) Artisan Black Color Tubes 3.4oz Receive FREE (3) Artisan Color Tubes 3.4oz Silver Pink Blue (1) Artisan Brochure $ 35.80 Save $26.85 1709EU02 Artisan Brochure includes formulas for NEW Artisan After Dark shades
EUABLACK
THICKENING CLEANSING TREATMENT STOCKUP Purchase (6) Thickening Cleanse 6.8oz Receive FREE (1) Thickening Cleanse 33.8oz $ 94.50 Save $49.55 1709EU03
THICKENING CONDITIONING TREATMENT STOCKUP Purchase (6) Thickening Conditioning 6.8oz Receive FREE (1) Thickening Conditioning 33.8oz $ 100.50 Save $50 1709EU04
*Eufora promotions available to full brand representation Eufora customers only.
11
ORDER BY PHONE 1.800.933.5733
AN INNOVATIVE SYSTEM THAT WORKS ON THE WELLBEING OF THE SCALP, ON THE STRENGTH OF THE HAIR PERFORMANCE OF THE PRODUCT AND ON THE DURING COLOR, BLEACH AND TEXTURE SERVICES. THE HAIR SUPPORTERS THE SKIN AND THE HAIR FIBER BEFORE, TAKES CARE OF DURING AND AFTER TECHNICAL SERVICES. IT DOES NOT ALTER ABILITY OR THE COLOR RESULT, THE LIGHTENING NOR DOES IT CHANGE THE METHOD OF ACTIVATOR AND SAME DILUTION OF USE FOR THE PRODUCT (SAME RATIO). 100% PROFESSIONAL AMOUNT - MADE IN ITALY
E PUR PERMANENT
TION PERFEC
COLORS REFERENCE
SCALP
FOR THE EVOLUTION
FIBER
BEFORE COLOR SERIES THE OFTO BE USED DIRECTLY ON THE
SCALP&FIBER
DURING
AFTER
TO BE USED IN THE MIXTURE
SCALP OR IN THE MIXTURE
TO BE USED DIRECTLY ON THE SCALP AND THROUGHOUT LENGTHS AND ENDS
.12
SYSTEM
LO - AMARELO MARIL W- A LLO - YE LLO GIA
ROJO – VERMELHO
VER DE
NATURAL
.34 .43
.1 1
.45
.35
A FLUID WITH A SOOTHING* AND SERUM WITH ACTION PROTECTING A PROTECTIVE ON .52 THE SCALP
A– OB CA
JU ACA
U– BL
– UE BL
FRAGRANCE-FREE FRAGRANCE – FREE & & PARABEN – FREE PARABEN-FREE.
.2 2
300 ml (10.14 Fl.Oz.) - 30 APPLICATIONS
250 ml (8.45 Fl.Oz.) - 17 APPLICATIONS
AN INCREDIBLE FLUID WITH DOUBLE INCREDIBLE FLUID THAT HELPS ACTION: TO REESTABLISH - RESTORES THE PHTHE NORMAL LEVEL OF THEpH SCALP OF THE THAT SCALP,DURING IS ALTERED AND RESTORE TECHNICAL THE CORRECT BALANCE OF THE FIBER. SERVICES. - RESTORES THE HAIR FIBER WHILE SEALING PARABEN-FREE. THE CUTICLE AND PROLONGS THE IN-SALON TECHNICAL SERVICE RESULT.
MA HO G
.2
DESCRIPTION
AN EXTRAORDINARY CREAM THAT REBUILDS
HEALTHY HAIR AS WELL AS PROTECTS TO PROVIDE AND SOOTHING*ACTION. .5SCALP PROTECTION DURING Approximately THE HAIR FIBER DURING TECHNICAL TECHNICAL SERVICES. .53 SERVICES. 50% BaseRE-ATTACHES and RE-BUILDS THE BONDS Tone .62 WHILE PROTECTING AND PREVENTING 30% Primary Tone DAMAGES DURING ANY IN-SALON 20% Secondary .65 MO GA NO –
ZUL L –A AZU
.0 2
.1
.32
12 VIALS of 13 ml (0.44 Fl.Oz.) each .66
.0 1
Tone value primary: golden
SCALP & FIBER RESTORER
.23 .31
.6
Tone value secondary: violet
7.32
Color level: medium blonde
VIOLA – VIOLET –VIOLETA – V IOLET A
no primary when there is The 0 is used one. a secondary tone but only
BOND REBUILDER
.21
–L A
.4 4 .0 4
– RED – ROSSO
VERDE – G REEN – VE RDE –
SCALP PROTECTOR .13 NA RA NJ A
.4
.0 3
.7
Example: Tonal Values base) 1 Ash (blue base) 2 Violet (violet base) 3 Golden (yellow base) 4 Copper (orange (red-violet base) 5 Mahogany 6 Red (red base) base) 7 Matte (green
Color Level 1 Black 2 Darkest brown 3 Dark brown 4 Medium brown 5 Light brown 6 Dark blonde 7 Medium blonde 8 Light blonde 9 Very light blonde 10 Lightest blonde
ARANC IO – COP PER –
.3
PRODUCT
A NJ RA
a shade level. How to read indicates its color of the shade tonal value. • The first number the 30% primary number indicates tonal value. • The second 20% secondary an indicates the the shade has are the same, • The third number and third numbers • When the second “ ”. intense value
Y– AN
THE NUMBERING
*Results withwith livesensitive *tested test done onverified 100 people skin. on 100 people with sensitive scalps in comparison with the same technical service performed without Scalp Protector.
TECHNICAL SERVICE. IMPROVES THE OVERALL INTEGRITY OF THE HAIR, INCREASES HAIR STRENGTH AND ELASTICITY WHILE PROLONGING THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
PARABEN-FREE
PARABEN-FREE
SELECTING
VOLUME OF
10/20 10/20 10 10 10
10/20 1 10 2 10 3 10 4 Pre-pigmentation 5 6 7 8 9 10
Pre-pigmentation
30/40 20/30 10/20 10/20 10 10 10
20/30 10/20 10/20 10 10 10 Pre-pigmentation
Level
Level 6
Level 5
Level 4
Level 3
Level 2
Level 1
Natural Level
Desired Color
DEVELOPER
Pre-pigmentation
Bleaching Bleaching TECHNOLOGY 30/40 30/40 20/30 20/30 10/20 10/20 10/20 10/20 10 10 10 10 10 10
Pre-pigmentation
Pre-pigmentation
Level 9 A BLEND OF 8 SOOTHING Level ACTIVE Level 7 INGREDIENTS THAT PROVIDES RELIEF AND ALLEVIATES SENSATIONS OF DISCOMFORT AND STINGING. Bleaching Bleaching Bleaching 30/40 30/40 30/40 20/30 20/30 20/30 10/20 10/20 10/20 10/20 10/20 10/20 10 10 10 10 10 10 + 2 oz. / 60 FOR CLIENTS WITH A SENSITIVE SCALP / 30 g Platinum (1 oz. 1:2FOR WHOEVER MAY FEEL ratio OR DISCOMFORT/ ITCHING DURING IN-SALON TECHNICAL SERVICES.
Level 10
BIOMIMETIC QUATERNIZED KERATIN. A TRUE REVOLUTION IN RECONSTRUCTING. IT PERFECTLY REPLICATES THE AMINO ACID SEQUENCE NATURALLY FOUND IN HEALTHY Bleaching HAIR, ACTING IN A TARGETED WAY ON 30/40 DETERIORATED AREAS, FOR MAXIMUM 20/30 STRENGTH EVEN AFTER THE TECHNICAL 10/20 SERVICES. 10/20
HIGHLY REFRESHING MINT ESSENTIAL HIGHLY REFRESHING OIL, AND MINTTHAT ESSENTIAL LACTIC ACID RESTOREOIL, AND LACTIC ACID THE NORMAL THAT PH LEVEL RESTORE AND THE THE CORRECT BALANCE pH NORMAL OF LEVEL THE FIBER, AND SEALING THE CORRECT THE CUTICLE OFFERING BALANCE NOURISHMENT OF THE FIBER, SEALING THE AND SHINE WHILE CUTICLE WITH AND RESTORING GIVING GLOSS SHINE BIOMIMETIC QUATERNIZEDAND BIOMIMETIC KERATIN. QUATERNIZED KERATIN.
Oxid’o) ml of 40 vol
SUGGESTED ON DRY TO DAMAGED HAIR DURING: - BLEACH SERVICES - COLOR SERVICES - TEXTURE SERVICES of the with the exception by up to ability the Color shades, (OOOSSS) all Evolution of it increases lightening Oxid’o). be mixed with Lifting Reinforcer of the Color, + 3 oz. 90 ml OOOSSS can with Evolution / 30 g (OOOSSS) Lifting Reinforcer in equal parts shade + 1 oz. When mixed (1 oz. / 30 g fashion Platinum series. series mixing ratio: 1:1 of the Platinum one level. Maximum the exception ON THE SCALP: of the Color shades with IN COLOR/BLEACH SERVICES: all Evolution Red Booster withTHE APPLY VIALvalue. can be mixed DIRECTLY ONTO THE MIX Red Booster COLOR/BLEACHING POWDER of red desired: the red tone Oxid’o. ml THE intensity to SCALP 5 to the intensity MINUTES + 3 oz. / 90 to give greater WITH THE CORRESPONDING AMOUNT Red Booster varied, according /BEFORE g PROCEEDING can beWITH OF 1/4 oz. 7 1/2SERVICE + 3 oz. / 90 ml Oxid’o. ANY+ TECHNICAL The mixing ratio oz. / 50 g color ACTIVATOR. ADD .35 Oz (10 g/ml) 3/4 g Red Booster (COLOR, OF BOND • Minimum 1 BLEACH+ 1 oz. / 30 oz. / 30 g color OR TEXTURE). REBUILDER / 90 ml(1Oxid’o. SYRINGE) FOR EVERY • Maximum 1 g color + 3 oz. Oxid’o. 1 1/2 oz. / 45 Ozml(30 g) OF COLOR/BLEACHING IN THE MIXTURE: Oxid'o. + 3 oz. /190 g Corrector + POWDER Correctors 1/2 oz. / 15 + 3 oz / 90 ml 1 oz. / 30 g color oz / 60 USED g colorAND intensity: DURING /THE MIX Corrector + SERVICE ml Oxid’o. UNTIL BLENDED. +2 cm 1 • For minimum / 90TOGETHER 5MIX 1 oz. 30 gTECHNICAL intensity: ribbon inch / g color + 3 oz. 1 45 / 410 oz. VIAL maximum WITH 2 Oz (60 g.) COLOR/BLEACHING • For 1 1/2 yellow casts. IN and A COLOR minimum intensity: 1/2 oz. / 15 g 410 + SERVICE, ADD BOND REBUILDER • 410 Graphite: POWDER + THE CORRESPONDING to counter orange 410 Graphite in lighter usedAMOUNT maximum intensity: of ONLY IN THE COLORING using another. BLUE: tones (when with one THEN grey tonal valueMIXTURE FOR THE OFmixed ACTIVATOR, and orange can be PROCEED red increasing the WITH THE Mahogany AND ENDS. for reducing recommended), LENGTHS grey tone USEThe correctors idealUSUAL APPLICATION. of the Pure Violets, mixing ratio is GRAPHITE: the the violet tone the minimum warm tones, IN TEXTURE SERVICES: used to enhance VIOLET: shades to mute and Violet series. MIX .35 Oz (10 g/ml) OF BOND REBUILDER the Ash, Nacré lightening power to boost (1 SYRINGE) and Reds Series. FOR EVERY 2 Oz (60 ml.) OF LISSE shades (OSP) Platinum series Lifting Reinforcer can be mixed with all DESIGN SMOOTHING vol Oxid’o). Super High ml 40 FLUID/HYDRATEXTURE Reinforcer OSP + 4 oz. / 120 g OSP MOVEMENT. Super High Lifting + 1 oz. / 30 Shade Platinum levels. / 30 g up to 5 ratio 1:1 (1 oz. ALONE: Maximum mixing FOR A RECONSTRUCTION SERVICE, & TONING - 5 minutes APPLY BOND REBUILDER the last 3ON WASHED COLOR REFRESHING and ends the lengths without natural ends: color AND -TOWEL DRIED HAIR, APPLY UNDER to regrowth onto formula use 1 part lengths and Formula for the color applied shade in A HEAT SOURCE remix fashion FOR 10 MINUTES. to 1 level - work • Fading up series is used, time. If natural RINSE THOROUGHLY. the lengths and of processing ratio. Apply to 10 vol Oxid’o minutes. with a 1:2 mixing series + 2 parts 2 levels, process up to 10 & 10 vol. Oxid’o 1 to • If fading is levels, mix color more than 2 • If fading is processing time. a guide. 10 minutes of 15 minutes as ends the last is visual - use ratio. Toner timing Toning: with a 1:2 mixing 10 vol Oxid’o result. Mix color and the objective you achieve Process until
SUGGESTED AFTER ANY TECHNICAL SERVICE TO RESTORE THE PH LEVEL AND TO PROLONG THE RESULTS OF THE IN-SALON TECHNICAL SERVICE.
mixing Oxid’o) Platinum RECOMENDED ml of USE + 3 oz. / 90 of the Color / 60 g of Evolution 1:1.5 (2 oz. Mixing ratio SPECIAL SHADES
CUSTOMIZED To get optimal fashion shade.
GREY COVERAGE
results for desired
tone and intensity,
Series: Naturals with cool shades. To be used mixed Matte (.7). Pure Violets (.22);
series use the natural
Nacré (.01); ASH
specifically intended
(.1); Blue-Black
for the target
(.11); Sand (.13;
Irisé (.21);
(.35); Beige (.31; Tropical Glacés (.32); (.65). (.3); Marrons (.6; .661); Reds Series: Golden Natural Warm (.53); Pure Reds with warm shades. To be used mixed (.45); Mahogany (.5); Chocolate for resistant hair. Bronze Copper (.4); result is desired intense color when a more Natural Intensive with warm or cool shades To be used mixed Grey Hair: desired color. (90ml) 10v-20v-30v-40vl Regrowth on shade + 1 part Shade+ 3oz Formula for HOW grey: 1 part natural shade + 1oz (30g) Fashion hair characteristics. • 50% - 100% g) Natural each individual depends on Mixing ratio: 1oz(30 product quantity In a color mixture,
SERIES 15-20 of colored) in tone from 1 to 6, natural to the desired base (color level volume according Contrasti medium dark Use developer on a dark or ratio: 1:1 1/2. Color contrasts bleaching. Mixing minutes, without bleachblonde without intensity. natural and glossy 5). Mixing ratio: 1:2 (1 and obtain extra-light, brown (level Platinum mixed with OSP) a base no darker than light the Platinum Series with shades to 5 levels (if Do not mix be applied to to lighten up series should ml of 40 vol Oxid’o). ing. The Platinum + 2 oz. / 60 ratios. Platinum Series to the difference in mixing oz. / 30 g of Series due other than Platinum
THE SPECIAL
PROCESSING
TIME
EOC Cube: 35 minutes Platinum: 50-55 minutes
TECHNICAL
SUPPORT 855-APM-HAIR
(855-276-4247).
TO
book See your technical
or go to our website
for more information
at usa.alfaparf.com
PP016181 PAPER
COLOR SWATCH
IN ALL SERVICES: APPLY ONTO THE SCALP USING THE SPECIAL NOZZLE, WORKING SECTION BY SECTION. MASSAGE AND DISTRIBUTE THE PRODUCT FROM ROOTS TO ENDS WITH A COMB. LEAVE TO WORK FOR 3-5 MINUTES. RINSE THOROUGHLY AND PROCEED WITH STYLING.
CHART
COLOR & SUPPORT
Purchase at special price (24) Evolution Color Tubes 2oz (your choice) Receive FREE (1) Bond Rebuilder 10.1oz (1) Scalp & Fiber Restorer 8.5oz (1) Scalp Protector .43oz (12pk) (1) Hair Supporters Wall Chart (1) Evolution Wall Chart $ 174 Save $82 1709AP03
BUY TWO GET ONE FREE SEMI DI LINO OILS & LOTIONS
FREE SEMI DI LINO BACKBAR DUOS
WHEN YOU PURCHASE SIX PIGMENTS BOTTLES
(3) Diamond Illuminating Essential Oil .43oz (12pk) $ 52 Save $26 1709AP07
DIAMOND
(3) Diamond Illuminating Shine Lotion .43oz (12pk) $ 52 Save $26 1709AP08
(6) Pigments Color Bottles 3oz (your choice) + (1) Diamond Illuminating Shampoo 33.8oz (1) Diamond Illuminating Conditioner 33.8oz $ 108 Save $42 1709AP05
(3) Moisture Nutritive Essential Oil .43oz (6pk) $ 26 Save $13 1709AP09
MOISTURE
(6) Pigments Color Bottles 3oz (your choice) + (1) Moisture Nutritive Shampoo 33.8oz (1) Moisture Nutritive Leave-In 33.8oz $ 108 Save $42 1709AP04
(3) Reconstruction SOS Emergency Oil .43oz (6pk) $ 26 Save $13 1709AP10
(3) Reconstruction Reparative Lotion .43oz (6pk) $ 26 Save $13 1709AP11
RECONSTRUCTION
(6) Pigments Color Bottles 3oz (your choice) + (1) Reconstruction Reparative Shampoo 33.8oz (1) Reconstruction Reparative Mask 16.9oz $ 108 Save $42 1709AP06
Liter Pump
$
2
APPUMP33
Jar Pump
$
1
APPUMP-JAR
www.SalonServiceGroup.com ORDER ONLINE
12
introducing The newest Ammonia-free hair color NATURAL INGREDIENTS • PLEASANT FRAGRANCE • GENTLE ON THE SCALP FREE FROM AMMONIA, PPD, & RESORCINOL
Precious Nature Color Tubes 20z $7.95ea • Vibrant, long-lasting color • Unparalleled manageability • Unaltered tones • 100% grey/white coverage • Double the shine • Up to 3 levels of lift
13
ORDER BY PHONE 1.800.933.5733
Precious Nature Extra Creamy Activator 25.40z $
9.95ea
10vol
AP10V
20vol
AP20V
30vol
AP30V
40vol
AP40V
the
for the perfect hair sugar
provides shine
49 shades,
all enriched with
rice milk & sugar
Rice Milk
nourishes hair
WHAT’S YOUR FLAVOR?
each color family is customized with a special ingredient!
honey
chestnut
provides conditioning
repairs hair
hazelnut
protects color
caramel
intensifies color
cherry
delivers anti-oxidants
naturals
blondes
cool browns
warm browns
reds
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 6NI, 7NI, 8NI
7.13, 8.13, 9.13, 6.3, 7.3, 8.3, 9.3
1.11, 7.01, 8.01, 5.1, 6.1, 7.1, 8.1, 9.1, 10.1, 7.21, 8.21, 9.21, 10.21
5.32, 6.32, 7.32, 8.32, 5.35, 6.35, 7.35, 5.53, 6.53, 7.53
7.4, 8.4, 4.66, 5.66, 6.66, 7.66
Clients will love this gentle, ammonia-free hair color. See ideas on how to promote your new color line!
create your own gourmet color recipes! italian hair menu
? WHAT’S YOUR FLAVOR
PRECIOUS NATURE PRIMO
Purchase (24) Precious Nature Color Tubes 2oz (your choice) Receive FREE (3) Precious Nature Activator 25.4oz (your choice) (1) Precious Nature Color Chart (1) Precious Nature Wall Chart (1) Precious Nature Wall/Window Decal (1) Bowl & Brush $ 190.80 Save $98.85 1709AP01
PRECIOUS NATURE ANTIPASTO
Purchase (8) Precious Nature Color Tubes 2oz (your choice) Receive FREE (1) Precious Nature Activator 25.4oz (your choice) (1) Precious Nature Wall Chart $ 63.60 Save $24.95 1709AP02
www.SalonServiceGroup.com ORDER ONLINE
14
DEMI + TAKE-HOME
Purchase (1) Demi Permanent Conditioner 34oz Receive FREE (2) Color Care Shampoo & Conditioner Duo 12oz (1) b3 Brazilian Bond Builder 4oz (with Syringe) (1) Application Brush & Bowl $ 165 Save $142.50 1709B301
TREATMENT + TAKE-HOME
Purchase b3 Brazilian Bond Builder 4oz (with Syringe) Receive FREE Color Care Shampoo & Conditioner Duo 12oz $ 75 Save $31 1709B302
TAKE-HOME + TREATMENT
Purchase at special price (4) Color Care Shampoo & Conditioner Duo 12oz Receive FREE (1) b3 Brazilian Bond Builder Vial 12pk $ 98 Save $59 1709B303
VOLUMINOUS CURL COLLECTION
Purchase at special price Divine Boar Bristle Styler Ceramic + Ion Large Paddle Brush Ceramic + Ion Round Brush 31/2" Double Clip 2pk $ 44.95 Save $8.23 1709OG1
Ergonomic design, gentle on hair
15
ORDER BY PHONE 1.800.933.5733
Anti-static bristles & ball point tips
Adds shine & eliminates frizz Hold multiple sections in one clip
INTRODUCING
color station Product Club is committed to offering stylists the best possible tools for your profession to meet the needs of today’s industry.
featuring • Quick and easy to understand assembly • 13" X 18" stain-resistant aluminum tray • Adjustable 26"–42" black steel stand • An attachment to hold foil or balayage film
COLOR STATION ON THE GO Purchase at special price Mobile Color Station Receive FREE 6" Mini Color Station $ 99 Save $26.90 PCMCS
6"
free mini color station Use for your business cards or feature your favorite travel products in a unique way.
BALAYAGE FILM ROLL
EMBOSSED FOIL ROLL
12" X 500' roll of perforated film $ 17.96 Save $1.99 BALFILM
JETBLACK VINYL DISPOSABLE GLOVES 90ct $
12.14 Save $1.35
5" X 250' roll of embossed silver foil $ 9.68 Save $1.08 FOILS
CLEAR VINYL POWDERED GLOVES 100ct $
6.75 Save $0.75
SMALL | JET-90S
MEDIUM | JET-90M
SMALL | VINYL-100S
LARGE | JET-90L
X-LARGE | JET-90XL
LARGE | VINYL-100L
MEDIUM | VINYL-100M
ALOE-INFUSED VINYL GLOVES 50ct $
5.39 Save $0.60
SMALL | ALOE-50S
MEDIUM | ALOE-50M
LARGE | ALOE-50L
www.SalonServiceGroup.com ORDER ONLINE
16
REMOVAL & REAPPLICATION TABLET
ROW 1 BOTTOM ROW 1 TOP
REINVENT YOUR REMOVAL & RE APPLICATION PROCES S
ROW 2 BOTTOM ROW 2 TOP
This tablet is uniquely designed with 5 rows for optimal organization. The acrylic material is lightweight and allows extensions to adhere easily.
ROW 3 BOTTOM ROW 3 TOP
ROW 4 BOTTOM ROW 4 TOP
REMOVAL & RE APPLICATION TAB LE T $
ROW 5 BOTTOM ROW 5 TOP
STEP 1
STEP 2
Start by removing the top row of extensions, sides first using Hotheads Solvent.
Place the top extension on Row 5 Top and the bottom extension on Row 5 Bottom.
20 HHX214
STEP 3
STEP 4
STEP 5
Continue up the Tablet row by row until you have reached Row 1.
Re-apply Row 1 extensions with new tape tabs starting at the lowest row in the back of the head.
Continue down the Tablet row by row until you have reached Row 5 Top.
NOT ALL TAPE TABS ARE CRE ATED EQUAL The Hotheads Hair Extension system uses a medical grade adhesive so tabs blend seamlessly into the hair and are smooth to the touch, creating a natural look. These tabs provide a water-tight cradle that is damage-free and leaves no residue. Tape tabs are now available for micro as well as regular extensions!
X 207 MICRO TAPE TABS 60pk $
8
HHX207
X 107 E X TENSION TAPE TABS 60pk $
17
12
HHX107
ORDER BY PHONE 1.800.933.5733
size
1520 E Evergreen St Springfield, MO 65803
NOVEMBER 5–6, 2017 OMNI LA COSTA RESORT & SPA • CARLSBAD, CA
3 ACCLAIMED KEYNOTE SPEAKERS / 14 INNOVATIVE BREAKOUT OPTIONS BRILLIANT BUZZ SESSIONS / WELLNESS & DAILY FITNESS ACTIVITIES REGISTER NOW! EARLY REGISTRATION RATES END SEPTEMBER 30th
Contact your Salon Consultant or Customer Service to purchase tickets. For more information visit www.euforaglobal.com
1.800.933.5733 ORDER ONLINE : www.SalonServiceGroup.com FIND A STORE : www.SalonServiceGroup.com/locations ORDER BY PHONE :
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