May/June 2012 Salon Service Group Groupie Catalog by Salon Service Group

MAY & JUNE 2012 MODEL COURTESY OF PAUL MITCHELL

4 7 14 16

u-smooth

What do u-smooth and Nashville Fashion Week have in common? See for yourself.

ALFAPARF MILANO Are You Advancing?

KERATIN COMPLEX

Sectioning is everything!

BANGSTYLE

Yeah. It’s kind of a big deal.

EVOLVED COLOR CARE • 96% color retention after 10 washes • 100% vegan • 100% gluten-free • 8 key ingredients provide unsurpassed performance and superior color protection, guaranteed.

Scan to see the ColorProof difference for yourself.

“We are doing ColorProof for the love of the beauty business and its people.” Jim Markham FOUNDER | CEO

THE SAMPLER Purchase: 1 - SuperRich Moisture Shampoo, 10.1 oz 1 - SuperRich Moisture Condition, 8.5 oz 1 - DeepQuench Moisture Masque, 5.2 oz 1 - SuperPlump Volumizing Shampoo, 10.1 oz 1 - SuperPlump Volumizing Condition, 8.5 oz 1 - PowderFix Instant Volume Texture, 0.53 oz 1 - PlushLocks Leave-In Smooth, 6.7 oz 1 - ClearItUp Detox Shampoo, 10.1 oz 1 - PureRelease Instant Detangle, 8.5 oz 1 - PerfectPlay Style Gel, 5.1 oz 1 - FiberBlast Texture Creme, 2.5 oz 1 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz Receive FREE: 1 - FiberBlast Texture Creme, 2.5 oz 1 - PowderFix Instant Volume Texture, 0.53 oz 6 - SuperRich Trio Packettes 6 - SuperPlump Duo Packettes 6 - ClearItUp Packettes 1 - ColorProof Consumer Brochure 1 - ColorProof Professional Brochure INTROCP159

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THE ENTRﾃ右

THE ULTIMATE

Purchase: 2 - SuperRich Moisture Shampoo, 2 oz 2 - SuperRich Moisture Shampoo, 10.1 oz 1 - SuperRich Moisture Shampoo, 25.4 oz 2 - SuperRich Moisture Condition, 2 oz 2 - SuperRich Moisture Condition, 8.5 oz 1 - SuperRich Moisture Condition, 25.4 oz 3 - DeepQuench Moisture Masque, 5.2 oz 2 - SuperPlump Volumizing Shampoo, 2 oz 2 - SuperPlump Volumizing Shampoo, 10.1 oz 1 - SuperPlump Volumizing Shampoo, 25.4 oz 2 - SuperPlump Volumizing Condition, 2 oz 2 - SuperPlump Volumizing Condition, 8.5 oz 1 - SuperPlump Volumizing Condition, 25.4 oz 3 - PowderFix Instant Volume Texture, 0.53 oz 2 - PlushLocks Leave-In Smooth, 6.7 oz 2 - ClearItUp Detox Shampoo, 10.1 oz 2 - PureRelease Instant Detangle, 8.5 oz 2 - PerfectPlay Style Gel, 5.1 oz 2 - FiberBlast Texture Creme, 2.5 oz 2 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz

Purchase: 3 - SuperRich Moisture Shampoo, 2 oz 3 - SuperRich Moisture Shampoo, 10.1 oz 2 - SuperRich Moisture Shampoo, 25.4 oz 3 - SuperRich Moisture Condition, 2 oz 3 - SuperRich Moisture Condition, 8.5 oz 2 - SuperRich Moisture Condition, 25.4 oz 4 - DeepQuench Moisture Masque, 5.2 oz 3 - SuperPlump Volumizing Shampoo, 2 oz 3 - SuperPlump Volumizing Shampoo, 10.1 oz 2 - SuperPlump Volumizing Shampoo, 25.4 oz 3 - SuperPlump Volumizing Condition, 2 oz 3 - SuperPlump Volumizing Condition, 8.5 oz 2 - SuperPlump Volumizing Condition, 25.4 oz 4 - PowderFix Instant Volume Texture, 0.53 oz 3 - PlushLocks Leave-In Smooth, 6.7 oz 3 - ClearItUp Detox Shampoo, 10.1 oz 3 - PureRelease Instant Detangle, 8.5 oz 4 - PerfectPlay Style Gel, 5.1 oz 3 - FiberBlast Texture Creme, 2.5 oz 3 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz

Receive FREE: 1 - SuperRich Moisture Shampoo, 25.4 oz 1 - SuperRich Moisture Condition, 25.4 oz 1 - SuperPlump Volumizing Shampoo, 25.4 oz 1 - SuperPlump Volumizing Condition, 25.4 oz 2 - ClearItUp Detox Shampoo, 2 oz 1 - FiberBlast Texture Creme, 2.5 oz 8 - SuperRich Trio Packettes 8 - SuperPlump Duo Packettes 8 - ClearItUp Packettes 6 - ColorProof Consumer Brochures 1 - ColorProof Professional Brochure 1 - ColorProof DVD 1 - ColorProof Merchandising

Receive FREE: 2 - SuperRich Moisture Shampoo, 25.4 oz 2 - SuperRich Moisture Condition, 25.4 oz 2 - SuperPlump Volumizing Shampoo, 25.4 oz 2 - SuperPlump Volumizing Condition, 25.4 oz 3 - ClearItUp Detox Shampoo, 2 oz 1 - PlushLocks Leave-In Smooth, 6.7 oz 1 - FiberBlast Texture Creme, 2.5 oz 1 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz 12 - SuperRich Trio Packettes 12 - SuperPlump Duo Packettes 12 - ClearItUp Packettes 12 - ColorProof Consumer Brochures 1 - ColorProof Professional Brochure 1 - ColorProof DVD 1 - ColorProof Merchandising

INTROCP499

INTROCP799

A BLAST OF BRILLIANCE Mix & match not available.

COLORPROOF YOUR TRAVELS

LiftIt Foam Mousse, 9 oz 1205CP01

SuperRich Moisture Shampoo, 2 oz 1205CP04

BUY 5 GET 1 FREE!

AllAround Flexible Hold Hairspray, 9 oz 1205CP02 UltraMarathon Strong Hold Hairspray, 9 oz 1205CP03

SuperPlump Moisture Condition, 2 oz 1205CP05 SuperRich Volumizing Shampoo, 2 oz 1205CP06 SuperPlump Volumizing Condition, 2 oz 1205CP07 Mix & Match Not Available.

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FREE STYLE FREE FIRM HOLD

FREE FLEXIBLE STYLE

PURCHASE: 6-Firm Finishing Spray, 10 oz

PURCHASE: 6-Flexible Styling Spray, 10 oz

RECEIVE FREE: 1-Firm Finishing Spray, 10 oz

RECEIVE FREE: 1-Flexible Styling Spray, 10 oz

1205US01

1205US02

Mix & Match Not Available.

At Nashville Fashion Week 2012 the u-smooth Styling Sprays were a favorite among stylists. Scan the QR Code to catch a glimpse of the show!

TALK OF THE TOWN

“I love your u-smooth firm hairspray! My Stylist, David Gotsche, at Signature Design had just gotten this in and recommended it. Can’t wait to try more products!”

Advanced spray technology creates a fine mist. Hold the can closer to the hair for a firmer hold, or farther away for a softer hold.

u-smooth u-style PURCHASE: 12-Flexible Styling Spray, 10 oz RECEIVE FREE: u-smooth Apron u-smooth Mini Styling Iron 1205US03

Karla | Rogers, AR

PURCHASE: “We are loving the way the u-smooth Flexible and Firm hairsprays work, not to mention the great fragrance!” Leslie | Aqua Bella, in Nashville, TN

12-Firm Finishing Spray, 10 oz RECEIVE FREE: u-smooth Apron u-smooth Mini Styling Iron 1205US04

“Love, love, love the u-smooth Cream gets rid of frizz and leaves hair silky smooth!” Becky B. | Salon Out Back, Sterling, KS

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FORGED FROM GREATNESS U-Smooth shears are hand forged from Japanese Hitachi ATS 314 Stainless steel, the highest rated scissor steel in the world.

•Super smooth slide cutting •Ergonomic design minimizes Carpel Tunnel Syndrome, and reduces pain in hand, elbow, back and shoulder •Removable finger rest •Sword blade for extra strength with coarse hair •Convex edge provides the smoothest cleanest cut •Length: 5.75” •Tension: Leaf Spring •Thumb: Cutaway USHEAR575

U-SMOOTH CREAM

STYLE STARTS HERE

•Fine Hair Friendly •Hydrates •Creates Shine •Thermal Protection •Light Hold •Adds Texture

BUY 6 GET 1 FREE

UCREAM1

u-smooth Cream, 1.7 oz 1203US01 USMOOTH

BUILD YOUR STYLE PURCHASE: 1.5" Original u-smooth Professional Smoothing Iron

PURCHASE: 1.5" Green u-smooth Professional Smoothing Iron

PURCHASE: 1" u-smooth Professional Styling Iron

RECEIVE FREE: 1-Cream, 1.7 oz

(1205US05) Original

(1205US07) Green

(1205US06)

UGREEN

US1

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GET SMART COLOR PURCHASE: 24 or more Tubes of Evolution of the Color Cube RECEIVE FREE: 1 - Beyond Basics DVD Features 2 coloring techniques: Spotlighting and Color Streaming.

1 - Pre-Cut Foil (500 ct) 1 - Porosity Equalizer, 8.45 oz 1 - Nuovo Classicismo Mahogany Collection Step-by-Step Guide Code for Free Goods: 1205AP01

A NEW DIMENSION IN LUMINOSITY PURCHASE: 2 - SDL Diamante Cristalli, 30 ml RECEIVE FREE: 1 - SDL Diamante Cristalli, 16 ml 1205AP02

STYLE FOR YOU PURCHASE AT A SPECIAL PRICE: 1 - S4U Twist’R, 3.38 oz 1 - S4U X’Rebel, 3.38 oz RECEIVE FREE: 1 - S4U Ocean Spray, 3.38 oz 1205AP03

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Instantly adds more shine and softness to every hair type. Directions: Apply uniformly to damp or dry hair.

TECHNOLOGY ADVANCES. DO YOU? Professional hair color technology is more advanced than ever before. Scan the QR Code with your smart phone to watch a video about smart color. Donâ&#x20AC;&#x2122;t have a smart phone? Visit this site: http://bitly.com/xnAeEt

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SUMMERTIME SPECIAL SPECIAL PROMOTION / May- June 2012

MOTHER’S DAY MOTHER’S DAY SPECIAL PROMOTION / May- June 2012

OPTION 1 Salon Price: $40.00 OPTION 1 Suggested Retail Price: $80.00 Salon Price: $40.00 Moroccanoil Treatment (125 ml) $80.00 •▪ 11x x Moroccanoil Treatment, 3.4Price: oz Suggested Retail ▪ ▪ ▪

Moisture Repair Repair Shampoo, Shampoo (250 ml) •▪ 11x x Moisture 8.5 oz Moroccanoil Treatment (125 ml)(250 •1x x Moisture Conditioner, 8.5 oz ▪ 11x Moisture Repair Repair Conditioner ml) 1x Moisture Repair Shampoo (250 ml) 1205MOR01 1x Moisture Repair Conditioner (250 ml)

OPTION 3 Salon Price: $32.00 OPTION 3 Suggested Retail Price: $64.00 Salon Price: $32.00 Moroccanoil Treatment (125 ml) $64.00 •▪ 11x x Moroccanoil Treatment, 3.4Price: oz Suggested Retail

FrizzControl, Control 1.7 (50oz ml) •▪ 11x x Frizz ▪ 1x Moroccanoil Treatment (125 ml) 1205MOR03 ▪ 1x Frizz Control (50 ml)

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OPTION 2 Salon Price: $37.00 OPTION 2 Suggested Retail Price: $74.00 Salon Price: $37.00 Moroccanoil Treatment (125 ml) •▪ 11x x Moroccanoil Treatment, 3.4 oz Suggested Retail Price: $74.00 Intense Hydrating ml) •▪ 11x x Intense Hydrating Mask Mask,(250 8.5 oz

▪ 1x 1205MOR02 Moroccanoil Treatment (125 ml)

▪ 1x Intense Hydrating Mask (250 ml)

OPTION 4 Salon Price: $30.00 OPTION 4 Suggested Retail Price: $60.00 Salon Price: $30.00 Moroccanoil Treatment (125 ml) •▪ 11x x Moroccanoil Treatment, 3.4 oz Suggested Retail Price: $60.00

•▪ 11x x Luminous Hold,(330 10 ozml) Luminous Hairspray Hairspray Medium Medium Hold ▪ 1x Moroccanoil Treatment (125 ml) 1205MOR04 ▪ 1x Luminous Hairspray Medium Hold (330 ml)

THE ORIGINAL MOROCCANOIL

SAVE ON GLIMMER SHINE SPRAY 1.7 oz! MOSS1

FREE ORIGINAL MOROCCANOIL TREATMENT

BUY 6 (3.5 oz) FRIZZ CONTROL GET 1 FREE! 1205MOR05

Purchase: 12 - Moroccanoil Treatment, 3.4 oz Receive FREE: 1 - Moroccanoil Treatment, 6.8 oz

GET THE MOST OUT OF EACH MOROCCANOIL MASK. SCAN THE QR CODES BELOW TO WATCH A VIDEO FOR EACH PRODUCT.

INTROMOR246

2012 FAVORITE PRODUCT YOU CAN’T LIVE WITHOUT!

ANY 2 MASKS AT A SPECIAL PRICE Restorative

Restorative Mask • Rebuilds & Strengthens • For fine or chemically compromised hair • Leave in for 7 to 10 minutes • MUST finish with Conditioner • No heat required • Use twice per month

Intense Hydrating Mask • Restores shine and elasticity • For medium thick hair • Hydrates the hair • Use 1 or 2 times weekly MOHM8

Weightless Hydrating Mask • Restores shine and elasticity • For fine hair • Hydrates the hair • Use 1 or 2 times weekly

Intense

MOWM8

MORM8

WEIGHTLESS

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WHO IS KEVIN MURPHY? The Man: With a career spanning fashion, runway, editorial and film, Kevin Murphy is one of the world’s most respected and sought after hairstylists. Vogue stated that Kevin Murphy is the one who invented the iconic “beach hair” look. Kevin trained at the famous Vidal Sasson in London and is recognized internationally for his long list of celebrity clientele and countless pages of editorial work for high-end magazines around the globe. With an international profile that has seen him work with leading fashion photographers including Patrick Demarchelier, Robert Erdman and Richard Bailey, Kevin has created styles for international editions of Vogue, Harper’s Bazaar, Sports Illustrated swimsuit edition, Marie Claire, Vanity Fair, Instyle, Rush, & GQ. Kevin has also lent his talent to the cinema, with work on Baz Luhrmann’s Moulin Rouge, and has styled celebrities including Cate Blanchett, Naomi Watts, Selma Blair, Enrique Iglesis, Heidi Klum. His Philosophy: Take care of your hair and the Earth. KEVIN.MURPHY uses recyclable or biodegradable plastic and paper products for all of their products. And their square packaging holds more volume and uses 40% less plastic. KEVIN.MURPHY is collaborating with Al Gore on the Climate Change Project, and he created the Green Salon Project, to help salons reduce their carbon footprint. The Brand: A professional only, fashion inspired hair care line that creates weightless, longlasting styles. The versatile products are sulfate and paraban free, and made with pure essential oils, plant extracts and natural antioxidants. Developed as a haircare regimen to protect and pamper your hair. Kevin.Murphy the brand is a natural expression of Kevin Murphy the man. Through hard work and an innovative spirit, Kevin has established himself as an industry icon and a hair master of fashion runway, editorial and film. If you haven’t tried Kevin Murphy what are you waiting for? AS SEEN IN

Slice and Dice

From undone textures to short, blunt styles, a roundup of predictions for what will be hot in cutting and styling for 2012 By Melissa HIll

phy

International editorial, fashion runway and film stylist, founder and owner of Kevin.Murphy The hottest cutting and styling trends for 2012 will be… I’m seeing a lot of short hair, short bangs and a punky look, but having an edge to it—not feathered, not wispy—blunt. For styling it’s going to be closer to the head. Look for a smaller silhouette. It’s playeddown hair—you spend a lot of time cutting the hair and not a lot of time styling.

PAOLO COLOMBO, REVLON PROFESSIONAL

ith 2011 firmly behind us, the question on everyone’s mind is, “What’s next?” We polled some of the industry’s top stylists to find out what they think will happen in cutting and styling, and what’s inspiring them right now. Plus, they share their must-have tricks and techniques for the season. Read on to peek into the minds of the industry’s best.

THE SUMMER OF KEVIN BUY 6 GET 1 FREE

COLOR.BUG

PURCHASE: 6-Young.Again, 3.4 oz

PURCHASE ANY 2 AT A SPECIAL PRICE:

RECEIVE FREE: 1-Young.Again, 3.4 oz

Pink Color.Bug | KMCB-PINK Purple Color.Bug | KMCB-PUR Orange Color.Bug | KMCB-ORA

1205KM16

CLARIFYING SUMMER ESSENTIALS PURCHASE: Hydrate-Me.Wash, 33.6oz Hydrate-Me.Rinse, 33.6 oz RECEIVE AT 50% OfFF: Maxi.Wash, 33.6 oz Born.Again, 33.6 oz Retail Tri Card

1205KM02

RESTORE.PAK PURCHASE: Luxury.Wash, 8.4 oz Luxury.Rinse, 8.4 oz RECEIVE FREE: Hair.Resort.Spray, 5.1 oz 1205KM03

TAKE KEVIN WITH YOU THIS SUMMER

COLOR.BUG GOES GAGA

The fashion forward pop star, Lady GaGa, proves that Color.Bug really is for everyone. If youâ&#x20AC;&#x2122;re not using Color.Bug, scan the QR Code with your smart phone to see it in action. (And stay tuned, new Color.Bug colors coming soon.)

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ALL OF THIS IN ONE LITTLE TUBE

My hair stylists LOVE to CREATE . Keune’s infinite palette gives them the artistic FREEDOM to do so. Some colorists prefer SIMPLICITY in their color line. Keune allows for that too. Deciding to switch to Keune was one of the best CHOICES I have made for my clients and salon. My only regret is that I didn’t switch to Keune sooner. My COLOR clients have HEALTHIER hair with brilliant SHINE. Keune is RICH and never comes out flat. KEUNE

Why Do Colorists love Keune Color? • Violet base for easy color formulation • 100% grey coverage 100% of the time • An Infinite color palette • Less cost per application • Complimentary in-salon education ASK YOUR SALON PARTNER ABOUT KEUNE COLOR

FREE BACKBAR SIZES PURCHASE: 6-Vital Nutrition Shampoo, 8.5 oz RECEIVE FREE: 1-Vital Nutrition Shampoo, 33.8 oz 1205KE03

BUY 4 GET 1 FREE Platinum Blonde Shampoo, 8.5 oz $39.80 | Save: $9.95 | 1205KE01

PURCHASE: 6-Vital Nutrition Conditioner, 6.8 oz RECEIVE FREE: 1-Vital Nutrition Conditioner, 33.8 oz

Platinum Blonde Conditioner, 6.8 oz 1205KE02

1205KE04

TRAVEL WITH KEUNE PURCHASE: 6-Color Brillianz Shampoo, 8.5 oz RECEIVE FREE: 1-Color Brillianz Shampoo, 33.8 oz 1205KE05

PURCHASE: 6-Color Brillianz Conditioner, 6.8 oz

Vital Nutrition Shampoo, 1.7 oz | 1205KE07 Vital Nutrition Conditioner, 1.7 oz | 1205KE08 Color Brillianz Shampoo, 1.7 oz | 1205KE09 Color Brillianz Conditioner, 1.7 oz | 1205KE10 Mix & Match Not Available.

Scan the QR code to see Keune’s latest trend collection.

RECEIVE FREE: 1-Color Brillianz Conditioner 33.8 oz 1205KE06

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Sectioning

is an important part of the Keratin Complex Smoothing Treatment. To create better air quality while cutting down on over-saturation, try the 6 part sectioning technique below. This will ensure the very best results and very happy clients.

For clients with sensitive scalps, allow the smoothing treatment to aerate for 15 minutes in the bowl prior to application.

FAVORITE SMOOTHING TREATMENT

If you have guests who are hesitant to try Keratin Complex Smoothing Treatment, try offering them The Red Carpet Treatment instead. Itâ&#x20AC;&#x2122;s like a test-drive for the Smoothing Treatment and lasts for up to 3 shampoos. Scan the QR Code for instructions on performing The Red Carpet Treatment.

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RED CARPET READY Includes: Infusion Replenisher, 1.7 oz Intense Rx Serum, 30 ml 1205KX05

BLONDESHELL SALON

ITâ&#x20AC;&#x2122;S A BLONDE THING

Includes: 6 - Blondeshell Shampoos, 13.5 oz 6 - Blondeshell Conditioners, 13.5 oz 3 - Masques, 6.7 oz 3 - Enhance Oil, 3.4 oz 3 - Travel Valet

Includes: 2 - Lighteners, 16 oz 1 - 10 Volume Developer 1 - 20 Volume Developer 1 - 30 Volume Developer 1 - 40 Volume Developer

Receive FREE: 1 - Blondeshell Shampoo, 33.8 oz 1 - Blondeshell Conditioner, 33.8 oz

Receive FREE: 1 - Blonde Smoothing Treatment, 4 oz 1205KX01

1205KX02

ESSENTIALS KIT Includes: 1 - Blondeshell Shampoo, 13.5 oz 1 - Blondeshell Conditioner, 13.5 oz 1 - Masques, 6.7 oz 1 - Enhance Oil, 3.4 oz FREE Heat Resistant Tote

OPEN STOCK: LIGHTENER, 16 oz KXBLEACH SINGLE APP. PACKET KXBLEACH-SAMP

1205KX03

ON-THE-GO KIT Includes: 1 - Blondeshell Shampoo, 3 oz 1 - Blondeshell Conditioner, 3 oz 1 - Blonde Dry Shampoo, 9g Receive FREE: 1 - Straight Day Spray, 2 oz 1205KX04

DEVELOPER 10 Volume Developer, 32 oz | KX10V 20 Volume Developer, 32 oz | KX20V 30 Volume Developer, 32 oz | KX30V 40 Volume Developer, 32 oz | KX40V

Martino Cartier demonstrates just how good the Blondshell lightening system is. Scan the QR Code to watch the video.

Sea Salt Mist

Smoothing Lotion

"Imagine 10,000 mermaids blowing the ocean breeze from a cool banana leaf. This is sort of like that but without the leaf or the imaginary mermaids."

"Made from the joyous tears of frolicsome angels. Honest."

Firm Hold Gel "Jimmy the pudgy 4 year old puts it on the cat. Funny stuff."

Firm Hold Spray "Think of each spray as a billion tiny particles of hope. We tried to include justice and peace but it just clogged the sprayer."

Medium Hold Paste "Not recommended for scrapbooking but really good on hair."

Volumizing Mousse Firm Hold Clay

"So thick and rich you'll be tempted to eat it with a forkâ&#x20AC;Ś (uh-oh lawyers are freaking out)."

"Matte is Firm yet gentle. And when he tries to scowl we just giggle. Silly Matte."

STYLIST KIT

Scan the QR code if you want to know more about Bangstyle products.

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Hydrate Shampoo and Conditioner "We can lead your hair to moisture and we will make it drink."

Volumizing Shampoo and Conditioner "Just because you are super fine doesn't mean your hair has to be! Add some mass, a group hug for your hair."

Smoothing Shampoo and Conditioner "Like a well-trained dog or prison pen palâ&#x20AC;Ś your hair will lay down on command."

TRY BANGSTYLE

PURCHASE:

Firm Hold Spray, 11.8 oz Volume Mousse, 7.1 oz Firm Hold Gel, 5.1 oz Sea Salt Mist, 5.1 oz Smoothing Lotion, 5.1 oz Thickening Gel, 3.4 oz Matte Clay, 2.5 oz Medium Hold Paste, 2.5 oz INTROBS59

1 - Hydrate Shampoo, 8.4 oz 1 - Hydrate Conditioner, 8.4 oz 1 - Smooth Shampoo, 8.4 oz 1 - Smooth Conditioner, 8.4 oz 1 - Volume Shampoo, 8.4 oz 1 - Volume Conditioner, 8.4 oz 1 - Firm Hold Spray, 11.8 oz 1 - Volume Mousse, 7.1 oz 1 - Firm Hold Gel, 5.1 oz 1 - Sea Salt Mist, 5.1 oz 1 - Smoothing Lotion, 5.1 oz 1 - Thickening Gel, 3.4 oz 1 - Matte Clay, 2.5 oz 1 - Medium Hold Paste, 2.5 oz INTROBS99

COMPLETE BANGSTYLE

FREESTYLE 1

PURCHASE:

6 - Hydrate Shampoo, 8.4 oz 6 - Hydrate Conditioner, 8.4 oz 6 - Smooth Shampoo, 8.4 oz 6 - Smooth Conditioner, 8.4 oz 6 - Volume Shampoo, 8.4 oz 6 - Volume Conditioner, 8.4 oz 6 - Hydrate Shampoo, 3.4 oz 6 - Hydrate Conditioner, 3.4 oz 6 - Smooth Shampoo, 3.4 oz 6 - Smooth Conditioner, 3.4 oz 6 - Volume Shampoo, 3.4 oz 6 - Volume Conditioner, 3.4 oz 6 - Firm Hold Spray, 11.8 oz 6 - Volume Mousse, 7.1 oz 6 - Firm Hold Gel, 5.1 oz 6 - Sea Salt Mist, 5.1 oz 6 - Smoothing Lotion, 5.1 oz 6 - Thickening Gel, 3.4 oz 6 - Matte Clay, 2.5 oz 6 - Medium Hold Paste, 2.5 oz 1 - Hydrate Shampoo, 33.8 oz 1 - Hydrate Conditioner, 33.8 oz 1 - Smooth Shampoo, 33.8 oz 1 - Smooth Conditioner, 33.8 oz 1 - Volume Shampoo, 33.8 oz 1 - Volume Conditioner, 33.8 oz

4 - Hydrate Shampoo, 8.4 oz 4 - Hydrate Conditioner, 8.4 oz 4 - Smooth Shampoo, 8.4 oz 4 - Smooth Conditioner, 8.4 oz 4 - Volume Shampoo, 8.4 oz 4 - Volume Conditioner, 8.4 oz 4 - Firm Hold Spray, 11.8 oz 4 - Volume Mousse, 7.1 oz 4 - Firm Hold Gel, 5.1 oz 4 - Sea Salt Mist, 5.1 oz 4 - Smoothing Lotion, 5.1 oz 4 - Thickening Gel, 3.4 oz 4 - Matte Clay, 2.5 oz 4 - Medium Hold Paste, 2.5 oz

RECEIVE FREE: 1 - Hydrate Shampoo, 33.8 oz 1 - Hydrate Conditioner, 33.8 oz 1 - Smooth Shampoo, 33.8 oz 1 - Smooth Conditioner, 33.8 oz 1 - Volume Shampoo, 33.8 oz 1 - Volume Conditioner, 33.8 oz 1 - Firm Hold Spray, 11.8 oz 1 - Volume Mousse, 7.1 oz 1 - Firm Hold Gel, 5.1 oz 1 - Sea Salt Mist, 5.1 oz 1 - Smoothing Lotion, 5.1 oz 1 - Thickening Gel, 3.4 oz 1 - Matte Clay, 2.5 oz 1 - Medium Hold Paste, 2.5 oz 25 - Hydrate Shampoo Foilpack 25 - Hydrate Conditioner Foilpack 25 - Smooth Shampoo Foilpack 25 - Smooth Conditioner Foilpack 25 - Volume Shampoo Foilpack 25 - Volume Conditioner Foilpack 1 - T-Shirt (Large) 1 - T-Shirt (Medium) 1 - T-Shirt (Small) 1 - Window Decal 1 - Rubber Wrist Band 1 - Leave Behind Brochure 1 - POS/Hanging Unit 25 - Stickers 25 - Retail Bags INTROBS995

RECEIVE FREE: 1 - Hydrate Shampoo, 33.8 oz 1 - Hydrate Conditioner, 33.8 oz 1 - Firm Hold Spray, 11.8 oz 1 - Volume Mousse, 7.1 oz 1 - Firm Hold Gel, 5.1 oz 1 - Sea Salt Mist, 5.1 oz 1 - Smoothing Lotion, 5.1 oz 1 - Thickening Gel, 3.4 oz 1 - Matte Clay, 2.5 oz 1 - Medium Hold Paste, 2.5 oz 1 - Leave Behind Brochure INTROBS470

FREESTYLE 2 PURCHASE: 3 - Hydrate Shampoo, 8.4 oz 3 - Hydrate Conditioner, 8.4 oz 2 - Smooth Shampoo, 8.4 oz 2 - Smooth Conditioner, 8.4 oz 2 - Volume Shampoo, 8.4 oz 2 - Volume Conditioner, 8.4 oz 2 - Firm Hold Spray, 11.8 oz 2 - Volume Mousse, 7.1 oz 2 - Firm Hold Gel, 5.1 oz 2 - BSea Salt Mist, 5.1 oz 2 - Smoothing Lotion, 5.1 oz 2 - Thickening Gel, 3.4 oz 2 - Matte Clay, 2.5 oz 2 - Medium Hold Paste, 2.5 oz

RECEIVE FREE: 1 - Hydrate Shampoo, 33.8 oz 1 - Hydrate Conditioner, 33.8 oz 1 - Firm Hold Spray, 11.8 oz 1 - Volume Mousse, 7.1 oz 1 - Sea Salt Mist, 5.1 oz 1 - Leave Behind Brochure INTROBS250

PROTECT every

STRAND 60% of consumers name color and UV protection as the top benefits they desire from their hair color products.

Introducing new SolarVeil Complex • SolarVeil Complex, a powerful blend of sunflower extract and highly active UV absorbers, shields fragile strands from damaging UVB and UVA rays • Helps lock in hair color and prevent fading to keep strands vibrant • Features an Island Passion Flower scent inspired by the tropics FOR A LIMITED TIME ONLY

Sun recovery hydrating shampoo •Nouishes sun-struck strands •Leaves parched hair soft and silky •Features SolarVeil Complex PSUNS8

SUN RECOVERY SALON KIT AFTER-SUN REPLENISHING MASQUE •Guards locks from UV Rays •Prevents color fade •Features SolarVeil Complex PSUNM8

Purchase: 4 – Sun Recovery Hydrating Shampoo, 8.5 oz 4 – Sun Shield Conditioning Spray, 4.2 oz 4 – After-Sun Replenishing Masque , 8.5 oz Receive FREE: 4 – Empty Sea Blue Beauty Bags 1 – Easy-to-merchandise display 1205P40

Sun Shield Conditioning Spray •Provides UV protection •Instantly soften hair and add brilliance •Features SolarVeil Complex PSUNCSP4

SUN RECOVERY STYLIST KIT Purchase for a Special Price: 1 – Sun Recovery Hydrating Shampoo, 8.5 oz 1 – After-Sun Replenishing Masque, 8.5 oz 1 – Sun Shield Conditioning Spray, 4.2 oz 1 – Sea blue beauty bag 1205P41

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FOREVER

3 4 2

Blonde AVAILABLE MID-JUNE

Highlights are the #1 In-Salon Color Service. 1

salon kit

SYNCROLIFT ULTRA QUICK BLUE POWDER LIGHTENER

Purchase: 3 – Forever Blonde Shampoo, 8.5 oz 3 – Forever Blonde Conditioner, 6.8 oz 3 – Forever Blonde Dramatic Repair, 5.1 oz 3 – Platinum Blonde Shampoo, 10.14 oz

•Lifts up to 7 levels •Mixes to a creamy consistency •Features potato starch 14.1 oz | PSLIFT14 28.2 oz | PSLIFT28

Receive FREE: 1 – Forever Blonde Shampoo, 33.8 oz 1 – Forever Blonde Conditioner, 33.8 oz 1 – Forever Blonde Feature Display 1 – Paul Mitchell Blonde DVD featuring new haircuts, lighting techniques and new product information 1 – Paul Mitchell Blonde Brochure

FOREVER BLONDE SHAMPOO •Gently cleanses, repairs damage •Exclusive KerActive and safflower •Keeps blonde hair bright and healthy 2.5 oz | PFBS2 8.5 oz | PFBS8 33.8 oz | PFBS33

INTROPFB98

stylist kit 3

FOREVER BLONDE CONDITIONER

Purchase: 1 – SyncroLift Lightener, 14.1 oz 1 – Forever Blonde Shampoo, 8.5 oz 1 – Forever Blonde Conditioner, 6.8 oz 1 – Forever Blonde Dramatic Repair, 5.1 oz 1 – Platinum Blonde Shampoo, 10.14 oz

•Perfect for everyday use •Exclusive KerActive and safflower •Subtly brightens blonde hues 2.5 oz | PFBC2 6.8 oz | PFBC6 33.8 oz | PFBC33

Receive FREE: 1 – Lighten Up, 2 oz 1 – Paul Mitchell Blonde DVD 1 – Paul Mitchell Blonde Brochure

FOREVER BLONDE DRAMATIC REPAIR •Lightweight, multi-tasking corrector •Strengthens and Replenishes •KerActive, safflower and Macadamia

INTROPFB49

TAKE HOME kit

.85 oz | PFBDR85 5.1 oz | PFBDR5

Save on the Purchase of: 1 – Forever Blonde Shampoo, 2.5 oz. 1 – Forever Blonde Conditioner, 2.5 oz. 1 – Forever Blonde Dramatic Repair, .85 oz.

Platinum Blonde Shampoo •For natural and color-treated •Softens and adds shine •Banishes brassiness 10.14 oz | PPBS10 33.8 oz | PPBS33

TKH-BLONDE

SAFFLOWER OLEOSOMES

EXCLUSIVE KERACTIVE PROTEIN

CONDITIONED HAIR

D GE MA HAIR DA

STRONGER

HEALTHIER HAIR

SalonServiceGroup.com {800.933.5733}

% 100 MORE

FREE Get 16.9 oz for an 8.5 oz price! EXTRA-BODY DAILY BOOST PEBB16

EXTRA-BODY SCULPTING GEL PBSCULPT16

SUPER SCULPT PSSCULPT16

SCULPTING FOAM PSF16

Makes a great client gift when they purchase a top-selling styler!

FAST DRYING SCULPTING SPRAY DUO Purchase: 1 – Fast Drying Sculpting Spray, 33.8 oz Receive FREE: 1 – Fast Drying Sculpting Spray, 8.5 oz

FREEZE AND SHINE DUO

ROUNDABOUT SALON KIT

Purchase: 1 – Freeze and Shine Super Spray, 33.8 oz

Purchase: 4 – Super Skinny Serum, 5.1 oz 4 – Sculpting Foam, 6.7 oz 4 – Hot Off The Press, 6 oz 12 – Roundabouts in display

Receive FREE: 1 – Freeze and Shine Super Spray, 8.5 oz 1205P01

1205P02

SalonServiceGroup.com {800.933.5733}

1205P03

HEAD TO TOE WITH TEA TREE

LEMON SAGE SPRAY DUO Includes: 2 – Lemon Sage Thickening Spray, 6.8 oz 1205P29

TEA TREE SPECIAL GIFT SET Includes: 1 – Tea Tree Special Shamoo, 10.14 oz 1 – Tea Tree Body Bar, 5.3 oz 1 – Tea Tree Firm Hold Gel, 2.5 oz 1205P32

TEA TREE GROOMING DUO Includes: 2 – Tea Tree Grooming Pomade, 3.5 oz 1205P30

TEA TREE SHAPING DUO Includes: 2 – Tea Tree Shaping Cream, 3.5 oz 1205P31

Mitch Travel

Double Hitter, 2.5 oz | 1205MM02

SalonServiceGroup.com {800.933.5733}

FREE KERATRIPLEX TREATMENTS

Purchase: 24 or more Tubes of the color, 3 oz Receive FREE: 10 – KeraTriplex Treatment Ampoules 1 – Keratin Intensive Treatment, 16.9 oz 1 – 7.5" x 11" easel to promote the Awapuhi KeraTriplex Treatment

FREE AWAPUHI RETAIL BAGS Purchase: 12 – HydroMist Spray, 5.1 oz Receive FREE: 10 – Awapuhi Retail Bags 1205P24 Purchase: 12 – HydroCream Whip, 6.8 oz Receive FREE: 10 – Awapuhi Retail Bags 1205P25

1205P22

FREE AWAPUHI PROFESSIONAL APRON Durable and machine-washable. Only available through this offer. Purchase: 3 – Styling Treatment Oil, 5.1 oz (New Size) Receive FREE: 1 – Awapuhi Professional Apron 1205P23

COLOR YOUR CONFIDENCE Purchase: 12 or More Bottles of PM SHINES, 2 oz Receive FREE: 1 – Color Your Confidence DVD reception loop to inspire color services in your salon 1 – Color Your Confidence Brochure includes 6 color techniques featuring before and after transformation of real women 1 – Extra-Body Sculpting Foam, 6.7 oz

UNWIND WITH THE RELAXER Save on the Purchase of: 2 – The Relaxer, 30 oz

Choose from Mild, Regular or Super.

1205P28

ON-THE-GO DUO Purchase for a Special Price: 1 – Double Hitter, 8.5 oz 1 – Construction Paste, .85 oz 1205MM01

SalonServiceGroup.com {800.933.5733}

Curling Iron Sale EXPRESS ION CURL XS

EXPRESS ION CURL

EXPRESS ION CURL XL

Tightly wound curls

Medium curls

Large curls

EXPCURLS

EXPCURL1

EXPCURLXL

LIMITED EDITION EXPRESS ION CURL CLIPLESS XL Negative ion and far infrared technology

FREE!

Purchase: 1 – Express Ion Curl Clipless XL Receive FREE: 1 – Heat Resistant Protective Glove 1205P26

FREE TEASE XL BRUSH DISPLAY

INDIVIDUAL PRICING

NEW!

Limited Edition Size Purchase: 9 – Tease XL Brushes

TEASEXL

Receive FREE: 1 – Tease XL Display 1205P27

SalonServiceGroup.com {800.933.5733}

Non-Damaging, Peel-Away Removal.

Azure Allure

I Dance with Stars

Starry Night

Color Me Beautiful

Look, Don't Touch

Make Me Blush

Precious Metals

Expensive Taste

The Finer Things in Life

DDAA

DDDS

DDCB

DDDT

DDPM

DDET

DDSN

DDMB

DDFT

TRY SOMETHING NEW! Scan this QR Code to see a special application technique. www.salonservicegroup.com/ brands-dashing-diva.php

Catwalk DDCT

BASE GEL DDBASE* TOP GEL DDTOP*

FEATURING AZURE ALLURE

*RECOMMENDED FOR APPLICATION

CLIP-IN LONG BRAIDS FLAT IRON, CURL & BLOW DRY

These 16" Clip-In Freestyle Braids are the perfect way to naturally accentuate your hair. Add them to your own hair or clip them into a hair piece or a ponytail.

Midnight Brown BRCL01

Chestnut BRCL02

Buttered Toast BRCL03

SalonServiceGroup.com {800.933.5733}

Golden Wheat BRCL04

The Bellissima Fishtail braid headband features an adjustable elastic band for optimal comfort and a gripper at the top of the piece so it wonâ&#x20AC;&#x2122;t slip.

Midnight Brown BRHB01

Chocolate Copper BRHB02

Buttered Toast BRHB03

Ginger Blonde BRHB04

NEW! TEMPORARY HAIR COLOR NEW COLORME

NEW GREYFREE

INCLUDES: 3 - Red Rush 3 - Fuschia Phenom 3 - Violet Desire 3 - Blue Escape 3 - Teal Times 3 - Lime Lascivious 1 - Tester FREE!

INCLUDES: 2 - Light Blonde 2 - Medium Blonde 2 -Dark Blonde 2 - Auburn 2 - Ash Brown

INTROCM18

Scan to watch a video about application and removal techniques for ColorMe Temporary Hair Color.

2 - Light Brown 2 - Medium Brown 2 - Dark Brown 2 - Black 1 - Tester FREE!

INTROGF18

Perfect for regrowth and eye brows.

VANISH COLOR CORRECTOR OLIVIA GARDEN

Compare to Schwarzkopf Modulat.

CAPE

OGBCAPE

APRON OGBAPRON

VANISH

SalonServiceGroup.com {800.933.5733}

The OUCHLESS Tangle Remover

NEW! ON THE GO Get the kinks out anywhere with the travel size Wet Brush. Perfect for retail item for the upcoming travel season. SQUIRT

NEW! BIGGER, BOLDER, BETTER • Super soft flexible brushes • Detangle hair with ease • Perfect for thick, curly or straight hair • Great for extensions and wigs

THE ORIGINAL WET BRUSH WETBRUSH

WETPADDLE

OLIVIA GARDEN ROUND BRUSHES 1 1/4" | OG-34 1 3/4" | OG-44 2 1/8" | OG-54

OLIVIA GARDEN CARBON COMBS

KERATIN COMPLEX CERAMIC IONIC DRYER

Cutting/Styling OGSC-1

KERATIN COMPLEX BRUSHES

All Purpose

OGSC-2

3.5" | KXBRUSH3.5

Rattail

OGST-1

Tease/Lift

OGST-2

2.5" | KXBRUSH2.5

Styling/Pick

OGST-3

Power Comb

OGST-4

Vent Brush | KXBRUSH-B

SalonServiceGroup.com {800.933.5733}

| KXBRUSH3

| KXBRUSH2

• Negative Ion Switch allows you to create a smooth & polished look with a fast drying time. • Positive Ion Switch allows you to create beautiful volume while still maintaining shine & polish. KXDRYER (Black) KXDRYER-P (Pink)

WHILE SUPPLIES LAST!

3 FAMILY SIZES

BACKBAR SAVINGS

Moisture Madness Shampoo, 21 oz | ORVS21 Moisture Madness Conditioner, 21 oz | ORVC21

ORVS64

Big Hair Rocks Shampoo, 64 oz

10 TRAVEL SIZES

Big Hair Rocks Conditioner, 64 oz

Big Hair Rocks Shampoo, 2 oz | ORVS2 Big Hair Rocks Conditioner, 2 oz | ORVC2 Spray It Hard, 2 oz | ORHSP2 3-Way Hairspray, 2 oz | ORSP2

ORVC64

10 RETAIL SIZES

ORBLADE

MIGHTY DETAILER REPLACEMENT BLADES

LOVE JUNKY T-SHIRT MEDIUM | ORSHIRT-M X-LARGE | ORSHIRT-XL

Spend Less.

INDULGE MORE! foil & highlighting

foil & highlighting

Pre-Cut Pop Up Silver Foil (500 ct) Pre-Cut Pop Up Silver Foil (200 ct) Pre-Cut Pop Up Fuschia Foil (400 ct) Pre-Cut Pop Up Chartreuse Foil (400 ct) Pre-Cut Embossed Assorted Pack (45 ct) Pre-Cut Embossed Assorted Pack (225 ct) Roll Foil Red - 5” X 250’ Roll Foil Blue - 5” X 250’ Silver Roll Foil (Embossed)-5” X 250’ Thermal Wraps, Asst Colors-Small (300 ct) Thermal Wraps, Asst Colors-Large (225 ct)

caps

Tipping Caps (24 ct) Processing Caps (30 ct) Processing Caps (100 ct) disinfectant

Marvicide Disinfectant 16 oz Marvicide Disinfectant 64 oz perm support

Fuji Perm Papers (500 ct) Cotton Coil 40 ft.

gloves

Reusable Latex Gloves - Blk (S,M,L,XL) -2 pk Reusable Latex Gloves - Blk (S,M,L) -12 pk Disposable Vinyl Gloves - Blk (S,M,L) -90 ct Disposable Vinyl Gloves - Clear (S,M,L)-100 ct

M-T-W-F: 8:30 am –5pm Th: 8:30 am–6pm Sat: 9 am–1 pm

pins

Bobby Pins - Bronze 2” box of 100 Bobby Pins - Black 2” box of 100 Hair Pins - 1.75” Bronze box of 1400

Springfield, MO 1859 W. Arbor 417.889.5533 ext 229

St. Louis, MO 2125 Barrett Station Rd. 314.965.8648

St. Peters, MO 1055 Venture Dr. 314.584.4192

Kansas City, MO 1211 W. 103rd St. 816.941.8578

Oklahoma City, OK 12310 N. May Avenue 405.755.2445

Moore, OK 2272 N.Broadway 405.639.2056

Tulsa, OK 5525 East 41st Street 918.388.0847

N. Kansas City, MO 7868 NW 100th St. 816.877.8090

Find Us on: SalonServiceGroup.com {800.933.5733}

PRSRT STD U.S. POSTAGE PAID Springfield, MO Permit No. 801

Salon Service Group 1859 West Arbor Street Springfield, MO 65807

NEW

Magnetix

12 PIECE DISPLAY

Attraction

Cling On

You Move Me

Pull Me Close

Drawn to You

Instant Chemistry

$120

INCLUDES:

2 of each shade 12 Magnets

1205CG01

Alfaparf Milano

Bangstyle

ColorProof

Keune

Kevin Murphy

Keratin Complex

Moroccanoil

Michael O'Rourke

Paul Mitchell

MO, OK, KS, AR, TN, KY IA, NE, WI, MN & parts of IN, IL

MO, OK, KS, AR, KY, TN & parts of IL, IN

MO, OK, KS, AR, TN, KY IA, NE, WI, MN & parts of IN, IL

MO, OK, KS, AR, TN, KY & parts of IN, IL

MO, OK, KS, AR, TN, KY IA, NE, WI, MN & parts of IN, IL

MO, OK