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GET GREAT NEW GLASSES, SAVE SOME MONEY!

Many people - most, perhaps - go to an optometrist, get an eye exam and then follow the lady in the white coat over to the wall of frames and pick out a new set of glasses.

The story ends with the customer paying way more than he or she ever expected.

If that pretty much describes you, Bob Schmittou says there is something you should know: He can save you money, maybe lots of money.

Schmittou, a proud military veteran, owns New Eyes Optical, located on 1616 Ford Avenue, right at 16th Street in Wyandotte.

There are no doctors at New Eyes, just lots of frames and Schmittou, who can get you into fashionable new glasses for a lot less than all of the other chains and franchises out there.

Just bring your eyeglass prescription to him and see what kind of magic he can work for you.

“I am kind of like what the pharmacy is to your doctor,” Schmittou said. “Your doctor writes you a prescription. He doesn’t try to sell you the drugs. You go to the pharmacy. The same is true with us. You bring us a prescription and we will fill it.”

New Eyes Optical does not accept insurance, but their low prices mean that is often not an issue.

Schmittou has been in the eyeglass game for a long time. He enlisted in the Army after graduating from Lincoln Park High School and Uncle Sam sent him to school to learn how to make eyeglasses.

He did that in the Army for nearly four years and then worked for Lenscrafters and for private doctors after that.

In 2012 he opened New Eyes Optical and has been there ever since.

Schmittou said he has over 1,300 frames in his building and can make arrangements to get others if customers come in with a specific brand or style in mind.

For sunglass lovers, Schmittou said he has the largest selection of Ray Ban and Oakley sunglasses in the area.

If you come in, you will deal with Schmittou himself. He and his wife Pam are the only employees. Schmittou does the fitting of the eyewear, and Pam orders frames and keeps the shop looking fresh by arranging the frame displays and decorating.

So, if you are in the market for new glasses, would like a little personal attention and a really low price, give Schmittou a call at 313-587-4204, drop an email at neweyesoptical2012@gmail. com or contact them through their Facebook page, Facebook.com/neweyesoptical.