spring/summer: 2010. dealer book
‘‘At 53 North Latitude, Ireland is actually pretty temperate compared to 33 degree winter water temps in New Jersey, so we don’t mind the cold, plus there are reefs and very good waves everywhere. We’ve done surf trips to the tropics our whole lives. In Ireland though, there are only a handful of surfers, and they’re unbelievably cool. Plus, you’ve got 13th Century castles right by the ocean, rolling green hills, and world renowned beer. The fact there are waves becomes a bonus, you’re on a great trip either way.’’ - Nick LaVecchia, Photographer
spring/summer.2010
spring/summer.2010
spring/summer: 2010. If actions speak louder than words, then Planet Earth has been screaming since we printed our name on that first skate deck back in 1990. Our nearly 20 year history in action sports comes with a deep respect for the welfare of our planet and the environments that support our passions. These personal values have shaped us into the progressive, one-of-a-kind apparel company that we are today. While there is still a long climb ahead toward true sustainability for us all, we continue to do our part with a promise; to shed old habits and adopt new ones, always striving to improve the eco-sensitivity of our products and processes with each new season. Our 2010 Spring/Summer product line is rendered with a fresh style that reflects the tones & textures of our natural and urban environments. Constructed of organic and recycled materials that you can feel as good about buying, as you do wearing. Easy on the eyes, easy on the body, easy on the planet. Planet Earth. 2010.
spring/summer.2010
organic: cotton.
recycled: PET.
Just because it grows naturally on a plant doesn’t mean it’s grown naturally.
Over 60 billion plastic beverage bottles sold per year, and that’s just in the US.
Cotton, the most valuable non-food agricultural product, has also been referred to as the world’s ‘‘dirtiest’’ crop. $2 billion USD worth of chemicals are sprayed on the world’s cotton crop every year, half of which is considered toxic enough to be classified as hazardous by the World Health Organization. These chemicals pollute the soil, air, and animals as well as the farmers and their families of which 99% are located in developing countries with no bans or restrictions on pesticide use.
One of the most popular types of plastic packaging is made from a plastic called Polyethylene Terephthalate, or ‘‘PET’’ for short. It’s the stuff plastic drink bottles & food jars among other things are made of. There are 9 million tons of PET bottles produced globally each year and growing, yet only 30% are being recycled, leaving 7 million tons to be dumped back into our environment.
With only 0.15% of the world’s cotton today guaranteed to be pesticide free, it’s up to companies and consumers to demand organic cotton. There are farmers who have been growing cotton without harmful chemicals for years with high yields and equal or better quality. Their techniques support healthy ecosystems and often use less water. However, growing organically requires more time, knowledge and skill, thus adding to the cost of the product.
The best way to ultimately drive an increase in recycling and post consumer use is to increase the number of ways to use it. At the top of the list today is clothing and carpet, accounting for 54% of post recycled PET use. So the next time you drop that bottle in the recycling bin, you can feel good about supplying a factory with the materials needed to produce your next pair of board shorts . . . or carpet.
In our opinion it’s worth it.
spring/summer.2010
shorts + boardshorts: organic cotton / recycled PET. Our recycled PET board shorts are fast drying with a soft and comfy peach sanded feel. Just one more reason to put off that next load of laundry.
denimish blue
dark chive
mossy oak
khaki
cave black
REYNOLDS.short
MARSHALL.boardshort
100% Organic Cotton Colors: Khaki, Denimish Blue / Sizes: S-XL
sky blue
100% Recycled Polyester PET, Dual Cargo Pockets Colors: Cave Black, Dark Chive, Mossy Oak, Sky Blue Sizes: 28, 29, 30, 31, 32, 33, 34, 36, 38
asphalt
cave black/ashpalt
mossy oak/bleached aqua/ black
mossy oak/celery
khaki
GRIFFIN.short 100% Organic Cotton Colors: Asphalt, Khaki / Sizes: S-XL
spring/summer.2010
faded green/mossy oak/ awesome green
dark chive/awesome green
FREEMAN.boardshort 100% Recycled Polyester PET, Single Cargo Pocket Colors: Dark Chive/Awesome Green, Cave Black/Asphalt, Mossy Oak/Celery, Sky Blue/Aqua Sizes: 28, 29, 30, 31, 32, 33, 34, 36, 38
sky blue/aqua
CRAWFORD.boardshort
100% Recycled Polyester PET, Single Cargo Pocket Colors: Faded Green/Mossy Oak/Awesome Green, Mossy Oak/Bleached Aqua/Black Sizes: 28, 29, 30, 31, 32, 33, 34, 36, 38
spring/summer.2010
pale blue
wovens + knits: 100% organic cotton.
natural white
mid blue
A collaboration of natural colors and urban styling that will take you from the park to the beach and everywhere in between.
blue dobby stripe
ANDERSON.shirt
pale green
HAMILTON.shirt
100% Organic Cotton, Regular Fit Colors: Blue Dobby Stripe / Sizes: S-XL
stone
PARKER.shirt
100% Organic Cotton, Slim Fit, Dual Pockets Colors: Natural White, Mid Blue, Stone / Sizes: S-XL
100% Organic Cotton, Regular Fit, Single Pocket Colors: Pale Blue, Pale Green / Sizes: S-XL
pale green
khaki/green
natural white denim
ROBINSON.shirt
100% Organic Cotton, Slim Fit Colors: Natural White / Sizes: S-XL
spring/summer.2010
SANDERS.shirt
100% Organic Cotton, Regular Fit Colors: Denim, Sand / Sizes: S-XL
sand
COLLINS.shirt
100% Organic Cotton, Regular Fit, Dual Pockets Colors: Pale Green, Pale Blue / Sizes: S-XL
pale blue
PATTERSON.shirt
blue/khaki
100% Organic Cotton, Slim Fit, Dual Pockets Colors: Khaki/Green, Blue/Khaki / Sizes: S-XL
spring/summer.2010
‘‘There are these pieces of an old runway for some reason piled up at the BMX park so we poured a little concrete to form a transition on one piece. It was just a different feature to skate in our small town of Bozeman, MT. It’s somewhat gnarly with all the re-bar and jagged concrete edges but a fun challenge. We laid down a bunch of old wood for the run in and started the session. My buddy Rob Murdock put up a smooth frontside rock on this one.’’ - Jeff Hawe, Photographer
spring/summer.2010
spring/summer.2010
jacket + hoodie: organic cotton / recycled PET. Durability and comfort coexist in the form of this organically grown cotton jacket and hoodie. Planet Earth’s got your back, literally.
asphalt
WILLIAMS.jacket
100% Organic Cotton Ripstop, 3/4 Length Safari Styling, Chest and Hand Pockets Colors: Asphalt, Khaki / Sizes: S-XL
spring/summer.2010
khaki
black
ALEXANDER.full zip
white
70% Organic Cotton/30% Recycled Polyester PET Colors: Black, White / Sizes: S-XL
spring/summer.2010
faded khaki
tees: 100% organic cotton. No stock tees here. Our 100% organic cotton tees are built exclusively to Planet Earth specs for the right fit that’s built to last.
neutral gray
BENNETT.tee
100% organic cotton Colors: Faded Khaki, Neutral Grey / Sizes: S-XXL
black
HARRISON.tee
100% organic cotton Colors: Black, Faded Khaki / Sizes: S-XXL
spring/summer.2010
rasta
faded khaki
HANSEN.tee
100% Organic Cotton Colors: Rasta, Rain Cloud, / Sizes: S-XXL
rain cloud
natural white
taupe
NEWMAN.tee
100% organic cotton Colors: Natural White, Taupe / Sizes: S-XXL
spring/summer.2010
craftsman: grain surfboards. Mike LaVecchia and Brad Anderson are a couple of woodworkers living on a farm on the coast of Maine. Unlike the rest of the woodworkers in the area these guys aren’t building furniture, they’re building surfboards. What drove you to start building wooden surfboards? Mike: I knew a little about traditional boat building. Growing up snowboarding and skateboarding, I always knew that surfing was in my future. I think it was a combination of the things that I love which turned me on to wooden boards. So one summer a friend and I decided to build a board for fun. We built 1 or 2, trying different methods, After showing them around, some friends and family said they’d love to have me build them one. We never intended to build a business; we were just building stuff to ride. How did it transition into a business? Mike: N’East magazine did a little story about a couple guys in southern Maine building wooden surfboards. The Associated Press in Portland saw it, and ran their own story on us. About a week before the story came out, Clark Foam closed down and the whole industry was turned upside down wondering what was going to happen. So our story was picked up immediately by newspapers all around the world. We started getting emails from people all over the country and even military guys in Iraq and suddenly overnight we had 6 orders from people in Florida, Hawaii, and all over. Brad came in as co-owner and we were off. Why wood instead of foam? Brad: Well for thousands of years people were riding heavy solid wood surfboards so it’s nothing new. Around the 1920s this guy named Tom Blake started building wood boards hollow. So instead of weighing 200 lbs they weighed more like 90. They were made of plywood and were basically pointy boxes with square sides. Eventually new materials and technologies employing foam, fiberglass & polyester resins were discovered and that brought even lighter weights and infinite 3D shaping possibilities. We’re just bringing it back to the roots of where wood surfboard construction left off but using new techniques that can produce some of the most advanced shapes ever made. It’s great to close the circle. What makes your boards different from other wood surfboards? Mike: It’s got an internal wooden frame like a wooden boat which the board gets built around, kind of like a rib cage. The big difference is a milling process, we use only about a third of the wood used in other wood boards. Since we build up the blank around the frame, and don’t hollow out huge chunks of solid wood, what goes into the board stays in the board. Most unique is the way we build the rails hollow & lighter than any other wood board process. Are there any environmental benefits to this construction? Brad: It’s still unrealistic to achieve absolute sustainability but we’re far closer than traditional foam board building. First of all we use sustainable-yield local wood. Unlike foam, wood is naturally structural, so we only need one thin glass layer rather than the multiple layers required to give foam strength. That means we use less glass, which takes amazing amounts of energy to produce, and much less resin. The resin we use is also an epoxy instead of polyester so it doesn’t emit volatile greenhouse gases. We’re always experimenting with new potentially green epoxies & cloths. These materials cost a little more and may take a little more time to work with, but
spring/summer.2010
obviously it’s worth it to keep finding more ways to impact the ecology less. Is the reduced environmental impact a good part of why people are buying your boards? Brad: Look – there’s no avoiding the fact that everyone is going to have to think more about how we’re going to move forward without slamming the planet with everything we do. That means everyone needs to do things differently. This is just one way for surfers to get closer to doing the right thing. People buying our boards are making that choice. Tell us about the actual business. Brad: We run this place on 100% flex time, as long as people get their work done, it’s all good. So we get people who are fully into what they’re doing. People just want to get involved; we’ve even got people that just donate their time to us. A new friend of ours came in last week and rebuilt the engine in our old truck. He just did it. People are just into what we’re doing. What attracts people to get so involved? Mike: Although we work really hard here pretty much seven days a week, in some ways it’s more of a club than it is a business. We don’t say, ‘‘Shit, we got to build 20 boards this week!’’. The place is partly a hang out, where a group of friends happen to be doing work they want to do. We even offer classes here, where people come in for a week and go home with their own board. That’s sick! Anyone can just come in and make their own board? Mike: Yeah and for locals, we also open the shop 2 days a week during winter, so people can just come in and use all our tools. We want to be part of a community that’s about more than just creating a business. That’s what it’s always been about. If you’re not enjoying it and getting something out of it on a personal level, I don’t really understand why you’d do it. So why do you live in the North East? You’re as far from the So. Cal surfing epicenter as you can get. Brad: Maine is where the wood grows! Seriously though, we’ve never even talked about moving west, Grain just fits into the lives we were already living here. And if our experience is any guide, the decisions that you make for the right reasons just seem to implicitly be good for you. What’s your plans for the future? Brad: Most companies imagine themselves growing right now. We’re a company growing as it needs to. We’ve borrowed almost no money and just have a small line of credit. It’s like instead of going out and getting a mortgage, we’re building a house as we have money to buy the nails, the wood, the siding. It’s growing slowly, that’s an important part of our model’s crawl, walk, run methodology. We don’t follow the traditional model because we want to have fun doing this, and borrowing leads to pressure, and that kind of pressure bleeds the fun right out of everything. Any last thoughts? Mike: This little company is our life and we just want it to be as good as it can be. For us, good isn’t measured by ‘‘how big’’. It’s measured by how fun it is to do and how much people want to be around it, by what level of quality goes out the door, and by our place in our environment and among our community of friends. WATCH THE VIDEO, VIEW PHOTOS & WIN A TRIP TO MAINE TO BUILD YOUR OWN WOODEN SURFBOARD... Planet-Earth-Clothing.com
spring/summer.2010
craftsman: derek muscat. pale walnut
white
BREWER.tee
100% organic cotton Colors: Pale Walnut, White / Sizes: S-XXL
red
100% organic cotton Colors: White, Black / Sizes: S-XXL
spring/summer.2010
We were able to lock him in for a variation of the double E logo this year. At the same time he also obliged us with answers to some of our curiosities.
see of it have big hairy men with gold crosses hanging on their bellies? D: Malta is a magical land, where body hair flows like rivers and are as black as 63,52,51,100! PE: How’s your tyke? D: Oh Man... That little bastard was so hairy when he came out we had to shave out his eyes just for him to see. Da Maltese curse! BLAST THEM! PE: When was the last time you skated? D: When I can.
PE: What’s the L in Derek L Muscat stand for? D: The L stands for LEWIS, my Dads name.
PE: Thanks Aquaman.
PE: Where’s Malta and why do all the pictures I
www.theocydesign.com
black
MUSCAT.tee
100% organic cotton Colors: Red, Black / Sizes: S-XXL
white
CHAVEZ.tee
If superheroes existed Muscat would be Aquaman. Just when you think there’s no hope for the Superfriends, Aquaman comes up from the deep with 3 whales, 5 sharks, and 2 dolphins (and sharks and dolphins don’t even get along so that in and of itself is no small task) and rescues the would-be heroes before returning to the deep to keep ruling from the silent abyss.
That pretty much describes Derek. He’s not Superman in the sense that Superman gets all the credit, the press, or the ladies (Muscat’s already scored there). He’s the silent ruler that is always there whether you know it or not, working his magic from the shadows and always amazing the masses.
charcoal
black
BENSON.tee
black
100% organic cotton Colors: Charcoal, Black / Sizes: S-XXL
spring/summer.2010
hats + accessories: organic cotton / recycled PET. black
olive
black
dark brown
From all over prints, to subtle logo hits, our custom fabrics, colors and cuts will go from cool accessory, to instant necessity the first time you rock it.
army
JOHNSTON.hat
CLAYMORE.hat
100% Organic Cotton Twill Colors: Army, Black
white
CALLAHAN.tee 100% organic cotton Colors: Black, White / Sizes: S-XXL
100% Organic Cotton Twill Colors: Black, Dark Brown
faded khaki
FULLER.tee
100% organic cotton Colors: Olive, Faded Khaki / Sizes: S-XXL
black/asphalt
cardboard
HARRISON.hat
lt. brown
RODRIGUEZ.trucker cap
50% RC Poly/50% Wool Colors: Cardboard, Black/Asphalt
tomato
black
brown/gold
WATKINS.trucker cap
100% Recycled Poly Twill Colors: Lt. Brown
100% Recycled Poly Twill Colors: Brown/Gold
black
white/black
BARNETT.tee
100% organic cotton Colors: Tomato, Charcoal / Sizes: S-XXL
spring/summer.2010
charcoal
FLEMING.tee 100% organic cotton Colors: Black, Fern / Sizes: S-XXL
fern
white/brown
ARMSTRONG.hat 100% Recycled Poly Twill Colors: White/Brown, White/Black
CUNNINGHAM.hat 100% Recycled Poly Twill Colors: White w/ Blk Print
white w/ blk print
WALLET
70% Organic Cotton/30% Recycled Polyester PET
spring/summer.2010
‘‘The Bowl in Hanalei Bay Hawaii is the most popular surf spot on the North Shore. Locals head out after work for a quick fix and visitors can test their skills on a relatively safe and predictable wave that’s a step up from the bay’s popular shore break. When it’s breaking 3-5 like it was that day, you’ll see all types of surfers of all ages, stand up paddle surfers and occasionally a dugout canoe catching waves out there.’’ - Scott Markewitz, Photographer
womens: 2009.
spring/summer.2010
shorts + boardshorts: organic cotton / recycled PET.
asphalt
awesome green
Low rise cuts in a variety of styles that balances fashion with function from the surf to the streets.
orchid
khaki
aqua
PRESTON.short
WILKINSON.board
100% Organic Cotton Ripstop, 11’’ Inseam Colors: Khaki, Asphalt Sizes: 1, 3, 5, 7, 9, 11
100% Recycled Polyester PET, 11’’ Inseam Colors: Aqua, Awesome Green, Orchid, Cave Black Sizes: 1, 3, 5, 7, 9, 11
cave black
aqua
aqua
FARRELL.short
100% Organic Cotton Ripstop, 2.5’’ Inseam Colors: Charcoal, Aqua Sizes: 1, 3, 5, 7, 9, 11
KIMMEL.boardshort
orchid
MEYERS.boardshort
100% Recycled Polyester PET, 5’’ Inseam Colors: Orchid, Aqua / Sizes: 1, 3, 5, 7, 9, 11
spring/summer.2010
chocolate
aqua
charcoal
100% Recycled Polyester PET, 2.5’’ Inseam Colors: Aqua, Chocolate / Sizes: 1, 3, 5, 7, 9, 11
wovens + knits: 100% organic cotton.
green/blue
These light & sexy, summer fun Camis are always ready for the next adventure.
rose/purple
WILKENS.cami
100% Organic Cotton Colors: Green/Blue, Rose/Purple / Sizes: XS-XL
white
orange
khaki
SPARKS.cami 100% Organic Cotton Colors: Orange / Sizes: XS-XL
spring/summer.2010
FOSTER.cami
99% Organic Cotton/1% Spandex Colors: White, Rose / Sizes: XS-XL
rose
asphalt
SWANSON.jacket
100% Organic Cotton Ripstop Colors: Khaki, Asphalt / Sizes: XS-XL
spring/summer.2010
natural white
hoodie + tees: 100% organic cotton. These organically grown cotton tees feature light weight, long slim cuts and one-of-a-kind unique artwork that says more with less.
denim blue
TURNER.tee
100% Organic Cotton Colors: Natural White, Denim Blue / Sizes: XS-XL coral pink
cloud
white
LINDSEY.hoodie
100% Organic Cotton with Lycra Blend Colors: Coral Pink, White / Sizes: XS-XL
spring/summer.2010
MILLER.tee
100% Organic Cotton Colors: Cloud, Seafoam / Sizes: XS-XL
cave black
seafoam
BAKER.tee
teal
100% Organic Cotton Colors: Cave Black, Teal / Sizes: XS-XL
spring/summer.2010
hat + accessory: organic cotton + recycled PET. pale aqua/deep sea
chocolate
white
BROOKS.tee
natural/pale green
100% Organic Cotton Colors: Pale Aqua/Deep Sea, Natural/Pale Green / Sizes: XS-XL
white
COOPER.tee
white
100% Organic Cotton Colors: Chocolate, White / Sizes: XS-XL
brown
BENNETT.hat 50% RC Poly/50% Wool Colors: Brown, White
cave black
COURIER.pack
raspberry jam
70% Organic Cotton/30% Recycled Polyester PET
enjoy: planet earth.
PETERSON.tee 100% Organic Cotton Colors: Cave Black, Wine / Sizes: XS-XL
spring/summer.2010
wine
MORGAN.tee
deep aqua
100% Organic Cotton Colors: Raspberry Jam, Deep Aqua / Sizes: XS-XL
spring/summer.2010