The Art of Presentation in Business Many people don’t have the time and lack the attention span to read a block of text. They would rather give their attention to those who show visuals, as they’re easier to understand. Presentations later became the standard for anybody who wants to explain something to an audience. This is why many businesses look at it as an advantage.
The Importance of Business Presentation Presentations help businesses project an image of credibility and professionalism. It shows that they take time to make things easier to understand for their clients and target market. Whether made in-house or outsourced, a good presentation can take any kind of business to different heights.
The Right Business Presentation Tools When people hear the word “presentation,” many immediately think of Microsoft Office’s PowerPoint Presentation. According to BBC, there are about 500 million users of PowerPoint worldwide and around 120 million of them are for business and education. As a matter of fact, it holds 95% of shares in the presentation software market.
It lives up to its name as the top presentation software around the world. It’s easy to use and has different features that allow users to insert text, bullets, images, charts, and other important details.
The Right Tool for the Right Speaker Not all presentations can make a sale, though. According to Alexei Kapterev’s Death by PowerPoint (and how to fight it), out of the millions of presentations that are taking place every day, about 50% of them are unbearable. These undergo a vicious cycle of bad communication and relations, which leads to less sales or conversion. This is why businesses also have to pair it with a remarkable speaker who can explain the presentation better.
Presentations can make or break a business. This is the reason many think of it as the initial step that they should focus on if they want to succeed in their respective industries.
Sources: http://news.bbc.co.uk/2/hi/8207849.stm http://www.slideshare.net/thecroaker/death-by-powerpoint http://www.365virtualassistant.com/