A2 MEDIA STUDIES Coursework Evaluation
The four main questions 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?
Level 4 Evaluation (16-20 marks) • There is excellent understanding of the forms and conventions used in the productions. • There is excellent understanding of the role and use of new media in various stages of the production. • There is excellent understanding of the combination of main product and ancillary texts. • There is excellent understanding of the significance of audience feedback. • There is excellent skill in choice of form in which to present the evaluation. • There is excellent ability to communicate. • There is excellent use of digital technology or ICT in the evaluation.
Q1
1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Things to consider in your answer: • What media platform have you used to present your main product and ancillary texts? • What are the genre conventions? (compare to existing examples.) • How have you conformed to the forms and conventions? Reference illustrative examples from your own products. • Did you make a conscious decision to challenge any forms and conventions? Explain with reference to illustrative examples from your own texts and compare to examples from professional media texts. • Have they proven successful? Have you developed (extended/improved/made more prevalent) any existing conventions in your main product and ancillary texts? • How did YOU demonstrate this? What were YOU inspired by and why?
Q2
2. How effective is the combination of your main product and ancillary texts? Things to consider in your answer: • You must illustrate your answer. Show that you have created synergy across your 3 products in your design, layout, construction of representations, mise-en-scene, colour scheme etc. • You need to evidence how your products will be easily identifiable to your audience. • Comment on how you think they are successful. Are you happy with it? Does it meet the expectations/conventions? Theory to incorporate: • Audience theory (Uses and gratification, Reception theory) • Representation – Ideology, Laura Mulvey Male Gaze, stereotypes, countertypes • Narrative theory
Q3
3. What have you learned from your audience feedback? • For example, elicit responses from your target audience. This can be carried out via survey monkey, social media (Twitter, Instagram, Facebook etc.). • The questionnaire must obtain feedback on your main product AND ancillary texts. • When analysing the feedback, consider WHO you are interviewing. Are they a cross section of society, niche market or selection of the target audience? Which do you think would be most appropriate? • Consider comparing the response of different demographic groups. Male vs female perhaps? (Particularly if you have constructed positive/negative stereotype/countertypes associated with gender…)
Q4
4. How did you use media technologies in the construction and research, planning and evaluation stages? • You are effectively auditing your skills as a Media student. • There should be some reflection about how you have progressed since AS and what was different about this unit. • Consider a detailed mind map exploring the answer (1 for research, planning and evaluation) Support with a written post supported with screen grabs and photographs documenting your personal development
REMEMBER The four questions that must be addressed in the evaluation are: 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. What have you learned from your audience feedback? 3. How effective is the combination of your main product and ancillary texts? 4. How did you use media technologies in the construction and research, planning and evaluation stages?
Exemplar evaluations TRAILER
EVALUATION MARK
http://finnoryana2mediastudies.blogspot.co.uk / 20/20 http://daniellepalmera2media.blogspot.com.uk / 19/20 REGIONAL MAGAZINE http://deannacartmella2media.blogspot.co.uk/ http://meganhealya2.blogspot.co.uk /
17/20
16/20
MUSIC VIDEO http://megandoa2media.blogspot.co.uk/1
17/20
http://benitaa2media.blogspot.co.uk /
14/20
DEADLINES All final products should be uploaded to your blog. All blog entries should be completed and the evaluation should be uploaded (via Slideshare or Prezi) to your blog on or before Monday April 9. All blog posts should be correctly titled using ONE of the following: Research Into Similar Products Research Into A Potential Target Audience Organisation Drafting and Planning Failure to do this will mean it will NOT be marked.