HOSPITALITY FOR THE URBAN EXPLORER
TRANSPORT
WILLKOMMEN IN BERLIN, DEUTSCHLAND
A LOOK AT THE DESIGN PROCESS
TRANSPORT
THE PROJECT FROM PILLOW TO PILLOW is an immersive, fourteen week TESTLAB BERLIN project that took place during Summer 2014 abroad at PASADENA ART CENTER COLLEGE OF DESIGN’S BRAND NEW POP-UP DESIGN BIKINI BERLIN STUDIO IN BERLIN, GERMANY. Berlin attracts one of the world’s most diverse tourist populations—making it also a city that fears losing its diversity to outside travelers.
TERRY YANG ILLUSTRATION
AARTI VERMA GRAD ENV
STACY ZOU GRAPHICS
INDIA HILLIS PRODUCT
We seek to design a living experience that challenges current conventions without being intrusive to the locals. By redefining the hotel as more than just a place to sleep, we have designed a fully integrated experience that caters to both what the city uniquely offers as well as the needs of our specific traveler.
MEET THE TEAM
FOUR MULTI-DISCIPLINARY DESIGNERS were selected to make their way across the globe from Pasadena, California and team up to WORK COLLABORATIVELY for the next three months in Berlin, designing through the lens of an URBAN EXPLORER.
LAUNCH WEEK Immediately upon arriving, our team set out on a mission to get to know a new place in very little time. We ventured all around to each kiez—zones in Berlin, each with its individual characteristics, making them feel like little cities of their own.
CHARLOTTENBURG TIERGARTEN SCHÖNEBERG MITTE KREUZBERG TEMPELHOF NEUKÖLLN PRENZLAUER BERG
TREPTOW FRIEDRICHSHAIN WEDDING WANNSEE
NO 3G NO SIRI SO LEARN TO READ A MAP
We got stuck in the middle of nowhere a few times, and Terry had to buy new tennis shoes to ease the pain of blisters, but eventually we figured out the paper maps and U-Bahn stations. Consequently also stopped by a mass of cafes to refuel and find an excuse to sit down and figure out why we can’t seem to find the street we need to be on. (The map’s upside down, dude.)
`
We quickly got the hang of it and began to adjust to the Berlin culture as well. Every thing from the cuisine, the nightlife, and the shopping... Our team embraced the local flavor and found ourselves beginning to feel like a part of the neighborhood.
ALL WHILE MAKING OURSELVES AT HOME IN A NEW CITY
DEUTSCH LERNEN...
AND BECOMING AS GERMAN AS POSSIBLE
LET THE BRAINSTORM BEGIN
THE URBAN EXPLORER During the first several weeks of research, we traveled Berlin through the lens of an Urban Explorer. Our team began to inquire what interests and values our traveler would have. We found our demographic to be more abstract and harder to define, since an Urban Explorer could take on a wider range of physical appearance, age, or ethnicity. It is more of a mindset and attitude – an adventurous spirit is something within the soul.
IT IS THE TRAVELER WHO...
IS WELL INFORMED BUT OPEN TO GETTING LOST WANTS TO EXPLORE BUT NEEDS A PLACE TO CALL CAMP
APPRECIATES CRAFT AND VALUES AUTHENTICITY STAYS PLUGGED IN BUT TAKES TIME TO DISCONNECT
BERLIN IS THE CITY
FOR THE URBAN EXPLORER
BERLIN HAS A RICH, INTENSE, AND COMPLEX HISTORY
BERLIN CELEBRATES BOTH HIGH CULTURE AND RADICAL COUNTER CULTURE LIKE NO OTHER CITY
HALF OF BERLIN IS MADE UP OF ITS WATERWAYS,
AND ITS GREENSPACE. BERLINERS UTILIZE THE GEOGRAPHY IN UNIQUE WAYS.
BUT MOST OF ALL
BERLIN IS ALL ABOUT
MOVEMENT
IT IS A CITY IN FLUX
PEOPLE ARE CONSTANTLY MOVING
THERE’S ALWAYS A NEW WAY OF SEEING
IT’S A PLACE WHERE THE JOURNEY
IS JUST AS IMPORTANT
AS THE DESTINATION.
THE TRAVELER WAS ACTIVE.
HE WENT STRENUOUSLY IN SEARCH OF PEOPLE, OF ADVENTURE... OF EXPERIENCE.
THE TOURIST IS PASSIVE. — JOHAN WOLFGANG, 17TH CENTURY GERMAN NOVELIST
THREE INITIAL CONCEPTS
CONCEPT ONE NACHBAR
NACHBAR— WELCOME TO THE NEIGHBORHOOD. Imagine a place made up of multiple locations spaced around the city, where you can experience Berlin’s unique neighborhoods through the lens of a local.
LOCAL SCALE LIVE LOCALLY EAT LOCALLY SHOP LOCALLY
THREE LOCATIONS SCHONEBERG KREUZBERG MITTE
CONCEPT TWO THE BUILDING
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THE BUILDING— NOT ABOUT THE BRAND, BUT THE EXPERIENCE. Imagine a place that repurposes a small percentage of an unused building and leaves the remaining untouched, inspiring explorers to wander on their own. An experience that taps into geography, the past, and the unlikely. The Building translates the ephemeral nature
CREATED FOR
of Berlin. We handpick new locations every
THE ADVENTUROUS
few years and move the experience to different
THE FEARLESS
buildings, honoring the fact that you will never
THE CURIOUS ONES
experience the same thing twice in this city.
DETAILS LOCATED IN THE OUTSKIRTS GEAR UP FOR THE DAY COME HOME TO BASECAMP
IMAGINE RAW MEETS NEW BORDERLESS ROOMS A SPACE THAT RELOCATES
CONCEPT THREE EXCHANGE
`
EXCHANGE— BE ENGAGED WITH THE COMMUNITY AROUND YOU. Imagine a place where you become part of a community of like-minded explorers. Share your stories and experiences, and have the opportunity to leave your mark in Berlin. THE SPACE CONVERTIBLE ROOMS TRANSFORMABLE LOBBY CENTRALLY LOCATED
BE INSPIRED BY DESIGN CULTURE HISTORY
IDENTITY DEVELOPMENT
ZOOM SCOPE TREK WANDER ODYSSEY CONCENTRIC CASCADING RINGS ZONES SPHERES UNRAVEL ADAPT SEHEN DENSITY TOUCHPT TEMPORAL ADVENTURE TERRITORIES BASECAMP COORDINATE
EXPEDITION EXCURSION TOUR VOYAGE RIDE RIPPLE CROSSING BRANCH PILGRIMAGE VIEWPOINT SURVEY PERSPECTIVE PERCEPTION OUTLOOK PANORAMA EMBARK VENTURE ENGAGE MARKING VISION
SPIRIT PUSH PACING OPEN SEE SPAN MANY ROOT HUB CENTER PATH PASSAGE ENCOUNTER FOOTPATH DIRECTION EPICENTER ORIGIN VIELE NUCLEUS NAVIGATE
EXCHANGE TRANSIT TRANSFER SHIFT OUTLOOK BRIDGE BRÜCKE LINK SOURCE RANGE BASE BOUNDS CORE VANTAGE TRANSPORT BOUNDARY CHALLENGE NEIGHBOR GENESIS +/-
THE JOURNEY As we progressed in our findings, we realized the need to create an experience that caters to the Urban Explorer’s tendency to move from place to place. What makes Berlin special is the fact that it is made up of its neighborhoods, its waterways, and its greenspace. This makes it possible for the Urban Explorer to see the city through three lenses: culture (lifestyle), time (history), and place (geography.) We began to look at an experience that touched on each area of focus — what if Transport was a basecamp for an explorer’s journey through all three worlds? This would encourage venturing out into all parts that Berlin has to offer... shifting a traveler’s perspective into something more holistic.
CULTURE
CITY—each unique kiez
TIME
RIVER— The Spree & waterways
SPACE
OUTSKIRTS— nature & forest
THROUGH ALL THREE WORLDS
THE CITY
EAT DRINK SHOP CHILL LIKE THE LOCALS
CITY PEOPLE In order to experience what each unique neighborhood has to offer, we did everything the local Berliners would do – from staying out late at popular nightclubs to having an authentic Turkish lunch in Kreuzberg.
THE RIVER
SPENT NINE HOURS ON A FRIGGIN BOAT
THE SPREE During initial research, we discovered the importance of the river to the city. Berlin’s original center was built along the Spree River, which extends through the Saxony, Brandenburg, and Berlin states of Germany. For this reason, a rich sense of history can be experienced when taking a boat ride around Berlin. To dive deeper into research, our group spent an entire Wednesday on a nine hour boat ride with about 40 senior citizens.
BIGGEST SHOUTOUT TO LOVELY INDIA HILLIS FOR NOT READING A MAP RIGHT
WE WOULD NOT HAVE HAD TO SIT THROUGH A ROUND TRIP IF IT WEREN’T FOR YOU <3
THE OUTSKIRTS
THE MIDDLE OF NOWHERE IS ALSO COOL
AN ESCAPE There are many hidden gems located in the outskirts of Berlin that offer an escape from the city life. Although they require venturing out, the areas are still very accessible by public transportation. Many regular tourists overlook these beauties, because they only focus on the bustling areas such as Mitte and Kreuzberg. However, Berliners spend much of their time during both winters and summers in the outskirts for sport recreation and music festivals.
THE WEEK 7 MIDTERM BLOOD, SWEAT, AND TEARS
MIDTERM CONCEPT
BERLIN IS ITS NEIGHBORHOODS, ITS WATERWAYS, AND ITS GREENSPACE. IMMERSE YOURSELF IN A HOSPITALTY EXPERIENCE THAT SHIFTS YOUR PERSPECTIVE, WITH TRANSPORT AS THE BASECAMP FOR YOUR JOURNEY. EMBARK ON AN ADVENTURE THROUGH CULTURE, TIME, AND PLACE.
A HOLISTIC VIEW At midterm, our concept proposed for our hospitality experience to offer spending time at all three zones so that our travelers could have a truly AUTHENTIC BERLIN EXPERIENCE.
BASECAMP LOCATIONS
We have two living quartersâ&#x20AC;&#x201D;one in Kreuzberg for an urban adventure, and the other located in Wannsee for a nature adventure. We also provide a river boat experience, exclusive to our guests, where our travelers are not only transported from one location to the next, but can also enjoy all the magical sights along the Spree during the transition.
KREUZBERG BASECAMP We propose to take over the first four floors of an existing bulding in Kreuzberg, with a view overlooking a canal.
INTERIOR ZONE MAP Our form language is inspired by Berlinâ&#x20AC;&#x2122;s neighborhoods arranged into zones, as well as the rivers that naturally flow throughout the landscape. Ceilings are dropped or floors are raised to distinguish zones. The first floor is the communal lobby space. Each zone serves a specific function that relates to our travelerâ&#x20AC;&#x2122;s needs. Our bedrooms occupy the second and third floors.
KREUZBERG PORT Our Transport boat service is conveniently docked across the canal, right by our basecamp.
THE TRANSPORT We offer our boat service exclusively to hotel guests. In about three to four hours, our guests are transported from one basecamp to the other, while seeing historical gems on the Spree.
BECOME IMMERSED IN HISTORY
FROM A DIFFERENT POINT OF VIEW
WANNSEE PORT Our boat arrives at the marina, and guests make their way down the boardwalk, to the front entrance of our second Transport basecamp.
WANNSEE BASECAMP We propose to take over an existing building that overlooks the marina. Our Wannsee basecamp is an escape from the city life. A special feature is our utilities provided for both winter and summer recreation.
INTERIOR ZONE MAP Just like the Kreuzberg basecamp, our interior layout is divided into zones. Although the zones function in the same way, the traveler will be experiencing it in the forest, a much different environment.
REMEMBER ADVENTURE SCENT is closely associated to memory, so we propose to create a line of scent collectibles. Each scent represents a zone so that our guests can remember their adventures in the city, the river, and the outskirts.
THREE ZONES For packaging and other collateral, we developed unique TEXTILE PATTERNS for each of the three zones.
! “ACTUALLY, THAT BOAT RIDE IS QUITE BORING— IN MY HONEST OPINION.” DURING MIDTERM PRESENTATION, WE RECIEVED FEEDBACK FROM GUESTS AT THE BIKINI BERLIN STUDIO, WHO EXPRESSED THE POTENTIAL OF OUR CONCEPT TO STRETCH MUCH FURTHER.
YOU GUYS GOTTA
CHILI IT UP. HOW WE GERMANS LIKE TO SAY,
— WEEK 08 MIDTERM CRITIQUE FROM PATRICK BOLTZ STRATEGY CONSULTANT AT PLAYFRAME BERLIN
SO STACY GOES FROM BRUNETTE TO BLONDE IN FOUR HOURS
AND TERRY SHAVES HALF HER HAIR OFF BACK AT THE APARTMENT
POST MIDTERM REVISIONS
!
BACK TO THE DRAWING BOARD While re-evaluating the midterm concept, we felt that AN EXPANSIVE NETWORK was more necessary than just a hotel in two locations. Transport is instead a platform to connect with locals all around Berlin. To get our travelers in touch, we filter and curate the best attractions. We took a look at existing popular Berlin travel blogs to consider how to take adventure planning to the next level.
THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK THINK
sketches of vertical diagram
THE CORE
DECOMPRESS DECOMPRESS EXCHANGE SOAK UP VERTICAL CORE
BOOT UP
Where most hotels have a central lobby, we have a CENTRAL COMMUNAL SPACE that TRAVELS VERTICALLY throughout all floors. INSPIRED BY CAMPFIRES, our bedrooms line
Transport values FUNCTIONALITY, so each floor
the perimeter of each floor and open up
serves a distinct purpose. Adventure begins on
to the core, encouraging our community
the ground floor where our entrance is located,
of diverse explorers to come together.
followed by our communal zones: BOOT UP, SOAK UP, EXCHANGE, AND DECOMPRESS. The guest bedrooms line the perimeter of the top four floors of the building.
FINAL CONCEPT
BIKINI BERLIN PRESENTATION
! IN A PLACE WHICH IS BOTH SO DECENTRALIZED AND LOCALIZED,
HOW CAN WE CREATE A WAY FOR THE EXPLORER TO EXPERIENCE BERLIN’S UNIQUE DIVERSITY?
IN A PLACE WITH SUCH INTERESTING NEIGHBORHOODS AND LANDSCAPES,
HOW CAN WE PUSH THE SPIRIT OF ADVENTURE, WHILE PROVIDING A PLACE TO RECENTER AT THE END OF THE DAY?
! IN A PLACE WHICH PUTS SUCH VALUE ON HUMILITY AND DISCRETION,
HOW CAN DESIGN A BERLIN HOSPITALITY EXPERIENCE FOR SOMEONE WANTING TO CONNECT ON A LOCAL LEVEL?
!
IMAGINE
UPSCALE CAMPING
MEETS STAYING
AT A GOOD FRIEND’S
HOSPITALITY FOR THE URBAN EXPLORER
TRANSPORT
TRANSPORT TRANSPORT IS NOT JUST A HOTEL. IT IS A PLATFORM THAT ENABLES YOU TO CREATE YOUR OWN BERLIN ADVENTURE.
TRANSPORT WE EQUIP TRAVELERS WITH THE TOOLS AND INFORMATION THEY NEED TO TRULY DISCOVER BERLIN, BY CONNECTING THEM TO A NETWORK OF LOCAL EXPERTS.
UNDERSTANDING THE SYSTEM TRANSPORT REIMAGINES HOW THE ANTI-TOURIST TRAVELS
THE MODEL WE DESIGNED IS MADE UP OF TWO PARTS—THE NETWORK (TRANSITIONS) AND BASECAMP (THE PORT)
BASECAMP
BASECAMP IS ESSENTIAL – EVEN THE MOST ADVENTUROUS TRAVELERS NEED A SAFE AND CONVENIENT PLACE TO CALL HOME. BASECAMP IS EQUIPPED WITH EVERYTHING YOU NEED TO DECOMPRESS AND REBOOT DURING YOUR JOURNEY.
ALL ABOUT GETTING CONNECTED TO LOCALS
HAVING AN AUTHENTIC BERLIN EXPERIENCE MEANS BEING ENGAGED WITH THE PEOPLE AND BUSINESSES WHO MAKE UP THE CITY. TRANSPORT HAS CURATED THE BEST OF BERLIN BRANDS, SO THAT YOU CAN JOIN THE COMMUNITY AND STOCK UP ON WHAT YOU NEED — WHETHER IT’S A TOOL FOR YOUR JOURNEY OR A MEMORY TO TAKE HOME.
!
A LIVE FEED OF TRANSPORT The first point in contact with Transport is our website, where users get a real time feed of Berlin at any given time of day.
GETTING STARTED This is also where users can learn about our philosophy and book a room at Basecamp.
BASECAMP: KREUZBERG Paul-Lincke-Ufer 42, 10999 Berlin Basecamp is located in Kreuzberg, just off the canal. Kreuzberg is a kiez particularly special to Berliners. It is a neighborhood built on diversity, community, and its rebellious character, making it the ideal place for the Urban Explorer.
A WALK THROUGH BASECAMPÂŹ
BOOT UP FLOOR 1
THE JOURNEY BEGINS
ENTERING THE SPACE Our explorers begin their journey at basecamp by walking through the ground floor tunnel and taking the elevator up to the first floor.
TRANSPORT BIKE WALL
MOBILITY + NAVIGATION The elevator opens up and the first thing guests see upon arriving is our wall of bikes and map of Berlin, reinforcing mobility and navigation, two ideas essential to the brand.
CHECK IN + RETAIL ZONE
MAKE YOURSELF COMFORTABLE To the right, our guest is greeted by a host in our reception zone. This area doubles as our retail zone, featuring Berlin based products. You’ll notice our signature Transport cubbies, a reminder that here, there’s a place for everything.
GEAR UP ZONE
WE’VE GOT YOU COVERED Our gear up zone is where guests find anything they could possibly need for their day out. So whether you’re hiking in Grunewald or rollerblading at sunset at Tempelhof, we’ve got you covered.
TRANSPORT LOUNGE AREA
BOOT UP! Here, weâ&#x20AC;&#x2122;ve taken bicycle wheels and stacked planks of wood to create a unique platform seating area that faces our information exchange wall, making it the perfect place to sit and plan out your day.
INFORMATION EXCHANGE WALL
CONSTRUCT YOUR ADVENTURE Our information exchange wall is a multi-digital platform that provides the information you would need to plan your day: a live weather feed, projected featured events, what is trending online, and even when the next bus is coming.
CHOOSE YOUR TRANSPORT
WE’LL HELP FIND THE WAY With our info exchange wall, you are also able to choose an adventure by method of transportation. Enter the coordinate code, and we’ll help you find the route to get there.
TRAVEL ANALOG
PRINT OUT A JOURNEY CARD All this information can be sent to your mobile device, or if youâ&#x20AC;&#x2122;d rather travel analog, print our a journey card and go.
GRAB A BITE TO EAT
PREPARE FOR YOUR DAY OUT Travelers can enjoy a traditional German breakfast breakfast in the morning or pack food to-go so that they can equip for the day out in the city.
SOAK UP FLOOR 2
SOAK UP
UNDERSTAND PAST + PRESENT Our soak up zone is where travelers can take a deeper contextual understanding of the city through a large collection of books, maps, artifacts, and more.
A DEEPER DIVE INTO HISTORY
HAVE A SEAT Choose the way you want to soak up â&#x20AC;&#x201C; we offer floor seating for a laid back experience or table seating for spreading out.
A TACTILE WAY TO DISCOVER
A PLACE FULL OF INFORMATION There are endless ways to discover within the libraryâ&#x20AC;&#x201C;books, shelves, drawers. The soak up zone is an analog and physical source of information, in contrast to the digital information downstairs in the BOOT UP zone.
EXCHANGE FLOOR 3
THE TRANSPORT BIERGARTEN
CONGREGATE OVER DRINKS Our decompress zone is inspired by biergartens, a popular place to meet with friends and engage over drinks. This is a place for explorers to link before or after their adventure out.
TAP YOUR OWN BEER
EXPERIENCE LOCAL FLAVOR Weâ&#x20AC;&#x2122;ve paired up with a local brewery to bring a taste of local flavor to basecamp. We offer four craft beers, and guests are able to tap their own beers as they please.
DECOMPRESS FLOOR 4
THE TRANSPORT LIVING ROOM
A PLACE FOR THE END OF THE DAY Our fourth floor is essentially the hotel living room, where guests gather at the end of the day to decompress with a glass of wine or some kaffee and kuchen.
BY THE FIRESIDE
GATHER AROUND AND FEEL AT HOME A feature in this zone is our central campfire. Thereâ&#x20AC;&#x2122;s plenty of blankets and pillows, so grab some drinks and just sit back and relax with some good company.
DECOMPRESS FLOOR 5
THE TRANSPORT GALLERY
ENJOY THE VIEW FROM UPSTAIRS Our living room opens up to the fifth floor. Guests can engage in conversation around the balcony overlooking the fireplace, as well as our galleryâ&#x20AC;&#x201D;a collection of special memories of the Transport family.
GUEST ROOM PORCHES
SHARE YOUR TRAVELS + INSPIRE OTHERS Each guest room has a front porch that comes with their own digital galleries they have the opportunity to curate. This encourages community interaction and allows travelers to exchange stories of their travels while in Berlin.
BEDROOMS FLOORS 2–5
SHARED BEDROOMS
MEET LIKE-MINDED EXPLORERS Transport has two types of bedrooms: shared and singles. Our shared bedrooms offer a rare opportunity to connect with other travelers who come from all around the world.
SHARED BATHROOMS
WASH UP AND REJUVENATE Our shared bedrooms also come with shared bathrooms, equipped with amenities and other essentials.
SINGLE BEDROOMS
REBOOT FOR TOMORROW’S ADVENTURE Single bedrooms are for guests who prefer a more private, quieter experience. We’ve kept things down to the essentials and focus on comfort, quality, and functionality. We encourage guests to take full use of our storage and display cubbies.
BE A PART OF OUR NETWORK
LEVELS OF ENGAGEMENT Explorers who become part of our network have three ways of engaging with the city. Transport CERTIFIED, COLLABS, AND POP-UPS.
OUR APP IS A TOOL Transport provides a tool exclusive to explorers who utilize our Basecamp service. Guests can
ADVENTURE MODE Transport
Our mobile app gives you the option to go into ADVENTURE MODE, removing you from your
choose to use the app to enhance their experi-
daily distractions so you can become fully im-
ence while they are on-the-go around the city.
mersed in the Transport world.
NAVIGATE + RECORD Since we have stripped the mobile app down to only the things a traveler would essentially need, the tool serves two purposes that enhance the experience â&#x20AC;&#x201C; to navigawWte and record.
CONNECT TO NETWORK
RECORD ADVENTURE
INTUITIVELY NAVIGATE
FILTER BY YOUR MOOD
Through the MAP function, the
The RECORD function allows
The NUDGE function helps
Travelers are able to choose the
traveler is able to connect to our
our traveler to document their
guide the traveler to their desired
adventure they want according
network of Transport Certified,
adventure through photo, vid-
destination using subtle vibra-
their current mood. Our app will
Collabs, and Pop-ups. This
eo, audio, and annotation. All
tions rather than using visual
then suggest only places and
offline map of the Berlin is a
of these records are linked to
representation, allowing them to
things to do within the network
robust tool which allows the
their personal journey map of
leave their phone in their pock-
that apply to that filter, so that
traveler to let themselves get
coordinates to create a multi-
ets. We believe the journey is
you can have an even more
lost while maintaining confi-
level log of their experiences.
more important than the desti-
curated selection of activities.
dence Transport will navigate
nation, so we want to make sure
them home once they choose
that the traveler doesnâ&#x20AC;&#x2122;t have to
to recenter at Basecamp.
lose themselves in their screen.
A DAY IN THE LIFE To illustrate how the app integrates into the system, weâ&#x20AC;&#x2122;d like to introduce you to urban explorers, Hillary and Marco, who are staying with Transport during their time here in Berlin. Hillary and Marco wake up and make their way down to the BOOT UP ZONE, located on the first floor. They notice on our INFORMATION EXCHANGE WALL that the weather will be sunny and beautiful, so they decide that they want to embark on an ACTIVE ADVENTURE. On the following days, they opt for other various adventures.
TRANSPORT JOURNAL At Basecamp, our bedroom porches allow our travelers to have the opportunity to curate their own photo galleries to share with other guests. Our Transport journal serves as the analog copy of those personal galleries. After returning home, our guests recieve a beautifully bound, physical record of their time with Transport.
WE ARE THE NEW MODEL FOR HOW THE ANTITOURIST TRAVELS
EXPANDING FUTURE We see Transport as the new model for how the anti-tourist travels. For this reason, we see this way of venturing starting in Berlin, but expanding to other cities worldwide. Transport selects destinations with unique stories waiting to be discovered by our Urban Explorers.
TRANSPORT IS BOTH THE TRANSITION AND THE PORT FOR THE URBAN EXPLORER.
AUF WEIDERSEHEN BERLIN
WE’LL SEE YOU AGAIN
GOING BACK TO CALI
HOME SWEET HOME
FINAL PRESENTATION AT ART CENTER COLLEGE OF DESIGN
ACCD PRESENTATION The presentation back at home in Pasadena was an opportunity to showcase the work all four teams worked on over the summer term in Berlin to family, friends, faculty, and peers at Art Center College of Design. In addition our team, The Urban Explorers, we had three groups work on other demographics: Shoppenistas, Cafe Creatives, and the 24/7 Clubsters. The model can be viewed on display in the Art Center Student Gallery for the Fall 2014 term.
HOSPITALITY FOR THE URBAN EXPLORER
TRANSPORT
TESTLAB BERLIN SUMMER 2014
DANKESCHÖN FROM THE TEAM We would like to thank both BIKINI BERLIN and ART CENTER COLLEGE OF DESIGN for bridging an opportunity for a once in a lifetime study away program, as well as our amazing army of instructors at Bikini Berlin. A big thank you to our department chairs, DAVID MOCARSKI and NIK HAFERMAAS, wonderful assistant JAIME MCFARLAND, Berlin faculty PROF. DIRK-MARIO BOLTZ and MICHAEL SANS, and last but not least, our incredibly dedicated lead instructor ROBERT BALL — Big Daddy Rob. Thank you for all your sleepless nights thinking about our projects and always pushing us to our greatest potential. You kept it 100p and we could not have done it without you. DANKESCHÖN, Terry, India, Aarti, and Stacy
ICH LIEBE DICH BERLIN
THE TRAVELER WAS ACTIVE. HE WENT STRENUOUSLY IN SEARCH OF PEOPLE, OF A DVENTURE, OF EXPERIENCE. THE TOURIST WAS PASSIVE.