portfolio
Stacy
Hawthorne
about I’m Stacy Hawthorne. A self-proclaimed media ninja. Hi-ya.
Likes:
Cause Marketing Social Media HTML Photography Brand Development Teamwork eCommunications Print and Web Design Multi-tasking Competition Internal Branding Goal Setting Adobe Creative Suite
my work
Center for Children & Families, Inc. (CCFI)
Completely redesigned the website for the Center for Children & Families, Inc. (CCFI) to better reflect organization’s brand and increase volunteer and donor interaction. • Social media integration • Custom design • SEO • Blog • Organization branded online donation and volunteer sign up Over the last year: • 16,000+ visitors to the website, a 163% increase • Over 60% increase in social media traffic site referrals • 69% increase in pageviews by visitors • Average time on page increased from 00:00:44 to 00:01:06 (a 51% increase)
my work
Center for Children & Families, Inc. (CCFI)
Beginning in 2012, I realigned social media platforms to reflect campaign messages and brand/culture of organization. So far, there has been a 563% overall increase in reach through the CCFI facebook page (with the most recent weekly total reach at 1,811 -compared to last six months of weekly reach data). During 2011, the CCFI Twitter page saw a 85% annual growth rate in followers.
my work
Center for Children & Families, Inc. (CCFI)
Monthly communications are dispersed to over 2,700+ constituents through eTapestry database. Newsletters and targeted messages are sent out several times per month; including donor/ cultivation email campaign materials.
my work
Crimson& Green - Recycle Like a Champion Interactive Campaign
Used website and social media platforms to generate viral marketing campaign across campus during National RecycleMania competition. Generated over 1,600 commitments and over 20 user-generated videos.
my work
Miscellaneous
Customized social media landing page for TravelOK.com Encouraging Conservation in Oklahoma (ECO) “Green Buff.�
My release is photography. A few times a year I get to take a few pictures for family, friends, and/ or friends of friends; so, I whipped up some materials to showcase my hobby (www.stacyphotog.com).
Mock up web design for Capstone client.
(405) 464-4064 stacyhawthorne@gmail.com www.stacyscanvas.blogspot.com