Situlus Holding

Be prepared. We value technological innovation highly and take you seriously. Because of that, you need to be ready and prepared.

Be unique or different. At Situlus, we want to be the wind in your sails and to guide you toward new shores. But for us to do that, your idea must be unique and different.

Have a qualified management team. While we provide advice and help on strategic issues, the management team must have technological expertise, a deep understanding of the industry and be able to build and run a company with high growth rates.

Be friendly and nice. For us, a good business plan and idea is only 50 percent of the journey. The rest is about making a human connection. I’d never invest in a business plan or an idea if I would not go out with the team and have a beer together.

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“We are an independent investment company that invests in the very early stages of startups with technological backgrounds. These technologies can include software, hardware, sensorics and medical devices.”

Technology

As with any person with a true entrepreneurial spirit, Dr. Maximilian Seidel, the managing director of Situlus Holding, never abandoned his passion for innovation and fostering business success. Before founding Situlus, Maximilian was the cofounder of Pieps, a company that develops and sells equipment for ice and snow safety worldwide. In 2012, Pieps was sold to the US sports equipment supplier Black Diamond, which proved to be a massive success story for Maximilian. “And that’s when I said, given the chance and opportunity, I would like to repeat this success story and invest in startups,” he says.

Since 2015, Situlus has not only provided companies with the needed capital but also brought strategic know-how, experience and a broad network to the table. The financial commitment of this venture capital firm is between €500,000 ($598,000) and €2 million ($2,340,000). Situlus looks to invest in young companies that focus on making technological advances and that have a high potential for success. Notable among these companies are Teamazing, an online team and event management company, and QUS, who produces a smart shirt with integrated, washable textile sensors for measuring vital data.

“Almost all founders come to me with an idea of a product or a service,” Maximilian says. “So, we invest in people and ideas.” The human side of business and interpersonal connections are extremely important for him, which makes Situlus a very local investor. “I want to work very closely with the people. And when there is a problem, I need to be able to get in my car and drive there.” However, while clarity and originality are crucial, and while Situlus invests in the very early stages of startups, “after three to four years they have to be profitable.” That’s why before a startup contacts Situlus, the product development should be largely completed and it should be able to prove a positive market response from early consumers.

[Apply to] office@situlus.at