A
CHIEVE
www.achievethemidlands.com
A GUIDE TO INDEPENDENT SCHOOLS IN THE MIDLANDS
MEDIA PACK 2012
www.achievethemidlands.com
Staffordshire Media is the Midlands leading independent publishing group producing the most comprehensive, informative and stylish magazines in the county. Achieve magazine is the latest addition to the Staffordshire Media portfolio and is a twice yearly magazine targeting parents wishing to make well informed decisions about their children’s education. Achieve provides parents with an informative and thought provoking education magazine offering news and insight into private education in the Midlands. The magazine’s bold and original design gives a professional feel to the publication and each edition of Achieve will successfully include challenging editorial of the highest standard, all produced by our experienced team of editorial and design specialists. Our revealing and attention-holding features deal with the key issues facing parents today and our school profiles will provide parents with relevant information to assist them with their decision making. Achieve is an invaluable resource for parents choosing independent education, its directory section is a useful reference guide and includes the details of independent Preparatory and Senior schools throughout the Midlands covering the counties of; Staffordshire, Cheshire, Shropshire, Derbyshire, Leicestershire, Nottinghamshire, Warwickshire, Worcestershire, Herefordshire, Northamptonshire and the West Midlands. Achieve is published twice yearly with an Autumn/Winter edition in August and a Spring/Summer edition in January. Achieve is widely available through high-end distribution points throughout the Midlands. Every edition will also be available to read as an e-magazine online at www.staffsmedia.com. Each edition of Achieve provides our readers with informative features covering a range of topics including finance, healthcare, technology, University reviews, children’s literature and fashion, family friendly holiday destinations and debates on relevant issues. Achieve successfully combine high quality imagery with relevant editorial features on both regional and national issues to create a magazine tailor-made to meet the requirements of the reader and which will market your school or business to its maximum potential.
Why choose Achieve to advertise? • • • • • • •
Promote your school or business directly to the parents you most want to attract Inform readers of your successes and achievements Promote your upcoming events and open days Magazine available to view online at www.staffsmedia.com Cost-effective advertising rates Artwork and design service available Discounts are available to advertisers who wish to book across our other magazine titles to convey their message to an even wider audience. Such as the Education supplement of Staffordshire Living; our sophisticated and inspirational lifestyle magazine.
The independent sector educates over 7% of the total number of schoolchildren in England, with the figure rising to more than 18% of pupils over the age of 16. The recession and resulting job cuts have had a knock on effect on private sector schools throughout the country. To combat the recession, independent schools are marketing themselves more regularly than ever, some are holding down fees and others are offering an increased number of bursaries, scholarships or hardship grants. Achieve magazine with its cost effective advertising and informative features is a useful marketing tool for schools across the Midlands wishing to reach a network of parents seeking the best for their children.
“We have been advertising Newcastle-under-Lyme School within the Education supplement of Staffordshire Living magazine since the commencement of the supplement in 2005, so we are delighted that its success has encouraged Staffordshire Media to expand into an Independent Education magazine for the Midlands. It is an ideal way of reaching our target audience and we look forward to promoting our school within a local Independent Schools publication.” Nick Rugg, Headmaster Newcastle-under-Lyme School “Staffordshire Media has helped us to reach our target audience with high quality information presented in a professional and engaging publication.” Jo Brown, Director of Marketing, Development and Admissions Lichfield Cathedral School
Contact For Advertising Enquiries: David Mellenchip T: 01782 644456 Option 1 F: 01782 657411 sales@staffsmedia.com
For Production: Martin Beech T: 01782 644456 Option 4 print@staffsmedia.com
For Editorial Enquiries:
Advertising Rates
Standard Rate
Size
(per insertion)
Jade Griffin T: 01782 644456 Option 5 F: 01782 657411 editorial@staffsmedia.com
For Subscriptions:
Double Page Spread
£1,995
Full Page
£1,095
Tracey Harrison T: 01782 644456 Option 2 marketing@staffsmedia.com
Half Page Landscape
£650
For Design/Art Studio:
Half Page Portrait
£650
Quarter Page Portrait
£395
Jemma Rawlinson T: 01782 644456 Option 4 design@staffsmedia.com
IBC, OBC, IFC
£1,750
For Accounts:
Double Page Profile
£2,450
Amy Clarke T: 01782 644456 Option 6 F: 01782 657411 accounts@staffsmedia.com
N.B. All prices effective from 1st January 2011 and are subject to change.
Publication Dates Spring/Summer 2012 Copy deadline 2nd March 2012 Publication date 23rd March 2012 Autumn/Winter 2012 Copy deadline 29th June 2012
Please send all artwork to: Tracy Harrison, Artwork Co-ordinator, B1 Trentham Business Quarter Bellringer Road, Trentham Lakes Stoke-on-Trent Staffordshire. ST4 8GB. T: 01782 644456 Option 2 F: 01782 657411 marketing@staffsmedia.com
Publication date 07th September 2012
Living STAFFORDSHIRE
LOVE LIFE. LOVE LIVING
Staffordshire
BUSINESS
Stay in The Midlands
EGENERATE STAFFORDSHIRE
ACHIEVE