STAGNETTI Roberto Curriculum Vitae updated to October, 2020
Roberto Stagnetti Senior Marketing, Communication & PR Consultant Contacts, Anagraphic data Mobile: +39 347 64.38.500 Mail: roberto@stagnetti.com Web CV: www.linkedin.com/in/robertostagnettimkconsultant/?locale=en_US Home: Via Cappuccina, 17/B - 30172 Venezia Mestre (VE) Italy. • • • • •
Born on October, 6 - 1967, in Mirano (VE). Unmarried, no kids. Italian Passport. International Driving Licenses (car and motorcycle). Available for transferts in Italy and Abroad.
Training and Certificates • • • • • • •
Scientific High School Degree. Business and Economics path at Cà Foscari University- Venice. Member of the Albo Nazionale (Pro category) at Pubblicitari Professionisti TP – Milano. Delegate Event Counsellor for Triveneto area at TP – Milano. Marketing and Communication teacher at FSE-Fondi Sociali Europei and for CONI Scuola dello Sport. Spokesman at Communication Workshops at Università IULM - Milano and Feltre. Spokesman at entrepreneurial business workshop at INSEAD Business School, Fontainebleau – France.
Languages •
Excellent command of English, spoken and written, comparable to C1 - Effective Operational Proficiency, Common European Framework of Reference for Languages.
Softwares knowledge self assessment (x/10 matrix) • • • • • • • • • • • • • •
Web Searching 10/10 Corel Draw 9/10 Word 9/10 Excel 8/10 Power Point 8/10 Acrobat pdf generator-modifier 8/10 Cute Ftp 8/10 SEM Search Engine Marketing tools (affiliation, DEM Direct Email Mk, Viral, buzz/blog/ mobile) 8/10 SMM Social Media Marketing tools (Facebook, Vimeo, YouTube and Instagram) 7,5/10 SEO Search Engine Optimization tools (Google Analytics e Google AdWords, long tail, organic) 7/10 Corel Photo Paint 7/10 Avid Pro Tools 10 audio editing (knowledge and supervision, but only with an another operator) After Effects CC video editing (knowledge and supervision, but only with an another operator) Final Cut video editing (knowledge and supervision, but only with an another operator) 1 of 7
I, Roberto Stagnetti, authorize – on behalf the Italian law D.L. 196/2003 and GDPR EU 2016/679 – the Company and/or The Recruitment Agency or Recruitment Consultant, to keep and treat my personal data.
STAGNETTI Roberto Curriculum Vitae updated to October, 2020
Professional Path 2018-today Tour Operator “TheWowFactor”, powered by High End Leisure srl www.thewowfactor.it Founder, CEO and Travel Designer of an “Innovative Startup” incubated by VEGA The Scientific and Technological Park of Venice. Tour operator with offices in Milan and Venice, whose business strategy is to design, produce and distribute world-wide (with the support of local travel advisors partners) high and very high-end experiential packages with an exclusive focus on italian leisure experiences. The exclusivity of the travel packages is highlighted by the payoff “leave all, live this”. Please have a look at these videos: https://www.youtube.com/watch?v=YNAaNbxBRoU&list=UU_FJ1i5xjPnMo-TIYCAEMUQ https://www.youtube.com/watch?v=4dHFqxfTzIk 2020-today Board Member of the “Innovation Cluster for Tourism” https://www.vegapark.ve.it/ at VEGA The Science and Technology Park of Venice. 2020-today Selected Startup at the Global Startup Program ICE-ITA www.ice.it/it/al-il-global-start-program-120start-innovative We are selected as one of the 116 italian startups joining the second edition of the International Acceleration Program organized by italian Foreign Ministry and ICE-ITA. 2019-today Writer of two Think Tank Formats: “Futurabilya” and “TheNextPresent” Idea generator and moderator of Futurabilya (vertical think tank on IoT, AI, VR, AR and gamification) and of TheNextPresent (horizontal think tank on Environment, Health, Sustainability, Society, Politics, Work). https://issuu.com/stagnettiandpartners/docs/futurabilya_concept_idea_brochure https://issuu.com/stagnettiandpartners/docs/thenextpresent_concept_idea_brochure 2019
Strategic Marketing and Communication teacher at “2D Formazione” www.2dformazione.com Teacher in two courses organized in Padua by 2D Formazione, a training institution accredited by the Veneto Region.
2011-2018 Managing Director of a Communication and Event Management Agency Stagnetti&Partners www.stagnetti.com , Concept and creation of Corporate and Public Events. PR/event management in Hotellerie and Haute Hotellerie sector, thanks to our owned formats “Aperitivo Glamour” and “The Pool Party”. Among the last 10 years we had the great opportunity to collaborate with this worldknown famous hotels and resorts: • HILTON MOLINO STUCKY 5*L – Venice (for 6 years in a row) • GRAND HOTEL EXCELSIOR 5*L – Venice Lido • CRISTALLO HOTEL 5*L – Cortina d’Ampezzo • HOTEL VILLA CONDULMER 5*L – Mogliano V.to TV • GRAND HOTEL SAVOIA 5* – Cortina d’Ampezzo • NH COLLECTION HOTEL (ex IMPERIALE) 5* – Taormina • HOTEL DE LA POSTE 4*S – Cortina d’Ampezzo • AI REALI HOTEL 4*S – Venice • HOTEL PRINCIPE 4*S – Venice • NH LAGUNA PALACE HOTEL 4*S – Venice Mestre • HOTEL VILLA BARBARICH 4*S – Venice Mestre • HOTEL VILLA BRAIDA 4*S – Mogliano V.to TV • RELAIS MONACO 4*S – Ponzano V.to TV • VILLA LUPPIS HOTEL 4*S – Pasiano PN 2 of 7
I, Roberto Stagnetti, authorize – on behalf the Italian law D.L. 196/2003 and GDPR EU 2016/679 – the Company and/or The Recruitment Agency or Recruitment Consultant, to keep and treat my personal data.
STAGNETTI Roberto Curriculum Vitae updated to October, 2020
2017
Marketing and Communication Consultant at Dentalcoop www.dentalcoop.it, the first founded and one of the most relevant dental clinics italian networks. I was involved in the Rome Clinic re-launch, creating the brand new commercial and marketing strategy, applying innovative geomarketing techniques and following up the business agreements with 200+ partner companies. Idea generator of a “Moving Clinic” (an hi-tech camper to be used as a dental Clinic in front of the schools and elderly centers) and of a “Dental Services Pre-paid Card” (first ever in Italy).
2016 - 2017 Mk and Social Media Manager Consultant at Controcampo Produzioni www.controcampo.com and https://vimeo.com/controcampo , one of the north italy leading production and post production company awarded with over 109 prizes for the creation of product and institutional clips (among the clients: Piaggio Vespa Aprilia Motoguzzi, Diadora, Dianese, Inglesina, Safilo, LiuJo, MaxMara, Hugo Boss, Ferragamo, Unindustria, Alitalia IMMSI, Manfrotto, Bridgestone, Metzeler Pirelli). I am actually in charge for prospect clients, customer loyalty and social media marketing activities. Since 2016 Santa Klaus Run in Cortina d’Ampezzo www.maratonababbonatale.com Creator and organizer of the format of a Santa Claus run along the Corso Italia in favor of the Telethon Foundation, with the patronage of the Municipality and the Unesco Dolomites Foundation. 2015-2016 Full time Marketing Consultant at Hotel Ai Reali 4*S Venezia and at Villa Barbarich 4*S https://www.hotelaireali.com https://www.villabarbarich.com. For Hotel Ai Reali: strategic and operational marketing, events management, Spa promotional launch. For Villa Barbarich: startup goto-market and setting of the food-cost strategy for the inner restaurant. 2013-2014 Marketing and Communication Director at OTL Italia srl www.otlkart.com, the world leader company in electric karts production and distribution and in the start up consultancy for tracks owner, counselling over 140+ tracks worldwide. I was responsible for the Strategic and Operational Marketing, for the Corporate Identity, for the BtB communication (and even for some Track Owner BtC projects, in Italy and abroad) for the Event Management and for Trade Shows, for the Group websites supervision, especially for the SEO and SEM strategies (DEM – landing page campaigns based on owned and outsourched DBases). Daily supervision and management of the OTL owned CRM Customer Relationship Management system. 2010-2011 Marketing and Communication Director at Equa SpA, “ParteLesa” and “Italiana Conciliazioni” brands franchisor the italian leading franchising network for the road accidents, work damage and health malpractice sectors. A network with 120+ franchisee (after my arrive in the Company turnover was increased by 125% and franchisee growned up by 80%). 2007-2010 Founder and President of the international Jesolo marathon “NIGHTMARATHON” www.nightmarathon.it (3.500+ athlets from 30 Countries / 5 Continents; italian record (unbeaten for 9 years) of women runners attending; IAAF World Federation patronage; Italian Government patronage; total brand-new format with concerts, collateral events and tourism marketing). 2006-2007 Presidency Counsellor at “EUTELSAT ITALIA - PENTASTUDIO spa”, http://www.eutelsat.it Public Relations and Public Affairs official agency for Italy, handling the communication and promotional efforts for Eutelsat satellite carrier, the n° 2 in worldwide ranking, owner of the HotBirds satellites. Creator of the brand 13/10 (double feeder sat) and of the related promotional campaigns. Organization of the Trade Fairs, management of the Company Party at Romeo and Juliet Castle and co-organizer of the “Hot Birds Award” at Hilton Molino Stucky Hotel in Venice.
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I, Roberto Stagnetti, authorize – on behalf the Italian law D.L. 196/2003 and GDPR EU 2016/679 – the Company and/or The Recruitment Agency or Recruitment Consultant, to keep and treat my personal data.
STAGNETTI Roberto Curriculum Vitae updated to October, 2020
2003
General Manager for the University Ministry Summit commissioned by the European Union during the 2003 Italian Semester Presidency of the European Union http://italia2014.eu/it/la-presidenza-elue/cos%C3%A8-la-presidenza-del-consiglio-ue/cos-%C3%A8-cambiato-dall-ultima-presidenzaitaliana-del-2003/ Planning, organization and report to the European Commission of the 4 days maxi Summit with over 400 delegates (Ministers, Vice Ministers, General Directors and staff of the University and Scientific Research Ministry of the 27 Country Members of the Union). Operations under the Police Anti-Terrorism Unit supervision. Coordination of a direct 28 people staff (plus caterings and external services providers) for the entire congress work (in 9 different languages) and ideation and creation of the entertainment and collateral events for the Delegates and (with separate program) for the Delegates’ partners.
2002-2004 General Manager for the Christmas Concerts’ organization at “Verdi Theatre” in Padua and at “Da Giovanni Theatre” in Udine Co-Creator and sole organizer of 2 Editions at the Verdi in Padua (2002 and 2003) and of an edition at the Giovanni di Udine (2004) of the mega format "Christmas Concert", a Fund Raising operation in favor of the City of Hope in Padua with the State Police Band (105 elements), Katia Ricciarelli, Amii Stewart, Cheryl Porter, Sandra Mondaini, conducted by Vincenzo Mollica and Elisabetta Gardini. I performed this voluntary service considered the noble cause. 1997
Site Event & Promotional Consultant for Disney Cruise Line https://disneycruise.disney.go.com/ In coordination and report to the Disney General Site Manager Burgin Dossett, I managed (at the Fincantieri shipyard in Marghera where the 300 m superliner ship "Disney Wonder" was under construction) a long series of supply and operational marketing services: creation, thanks to my artists, of 3 murals in the corridors of access to the restaurants, a maxi mosaic "Little Mermaid" and the handcrafted frames in gilded wood of all the paintings of the ship. But above all, the organization of the management's Christmas Greetings dinner at Villa Condulmer (in the presence of DCL's global CEO) as well as the delivery and launching ceremony of the ship.
1997
Keynote Speaker at INSEAD MBA Entrepreneurial Program Case History As part of the Entrepreneurial Program lessons held by prof. Benoit Leleux was the sole speaker, in two classroom sessions, of my personal case-history in the automotive sector.
1997
Campaign Mgr for Prof Avv. M. Pizzigati Venice Major candidate, ranked 2° (1° Massimo Cacciari). Classic pre-election press office activity for 4 months (drafting of press releases in coordination with Councilors, creation of press reviews). Image and public speaking consultant. Coordinator of candidate presences on TV (Porta a Porta, Electoral Tribune, etc.).
1997-2006 Partner and CEO at communication and marketing agency “FEEDBACK srl”. 1989-1997 Owner of a cultural sponsorship agency, Venice based, “ARTE&SPONSOR” Creator of a photo retouching and reproduction technology of maxi PVC panels, in coordination with the 3M headquarters in Saint Paul (Minnesota), such as photographic tromp l-oeil (with post restoration images) on the restoration scaffolding of 10 buildings in Grand Canal, with the patronage of the Mayor and the involvement of Burson Marsteller Munich (Helmut Wagner) for sponsors research. 1989-1991 Co-Founder of the first ever italian event ticketing network “BOX OFFICE ITALIA” and Vice President and Marketing Manager at the Cultural Association “IDEA NOTTE”. 1988-1989 Junior assistant at “STUDIO BONETTI & ASSOCIATI”, an international marketing consultancy firm based in Milan and Toronto (Canada). 1996-2019 Organizer of more than 250 public events, dinner&party (on a 1 event/month average base, for 20 years) with different levels in terms of services/targeting/pricing offer. Real time problem solving, always smiling and with cold-bloodedness. Aiming to “perceive” and anticipate Clients needs. I, Roberto Stagnetti, authorize – on behalf the Italian law D.L. 196/2003 and GDPR EU 2016/679 – the Company and/or The Recruitment Agency or Recruitment Consultant, to keep and treat my personal data.
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STAGNETTI Roberto Curriculum Vitae updated to October, 2020
Strategic and Operational Skills In almost 30 years of activity I builted up a relevant carrier path as Company Consultant or Marketing Manager on behalf the FMCG - Fast Moving Consumer Goods, Services and BtB Production fields, working inside all the company sizes (from Family Companies to Multinational Corporations) carying about: • • • • • • • • •
Presenter of Shows & Corporate Meetings, writing of texts & speech writing as well as Host and Moderator of debates, also in front of audiences of significant numerical component (over 3,000) or with Institutional Personalities (see recent workshop run 04sett2020 with Minister for Innovation). Public Relations & Public Affairs with Stakeholders and Public Institutions. Presentation of projects and requests for collaborations/patronages to government and local institutions. Internal Communication, concept and supervision of the Company House Organ. Crisis management (see case: Equa Partelesa SpA vs Franchisee Network and vs Press Leader). Design (micro and macro analysis, Gantt Timeline and Pert/CPM, budgeting with three variables), drafting of texts/economic-financial planning for business plans and creation of decision support for internal management and/or client companies. Press Releases and Press Relations. Storyboard/script concept and supervision to the video and radio editing. Graphic design of logotypes, brochure, visual support, catalogues and company lists, company resumes in paper / pdf / powerpoint formats.
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Creation of POP, sell in and sell out promotions, Events and Trade Fairs management. Key Clients and VAR Value Added Resellers relationships. Franchisee relationship as master franchisor manager. Business negotiations (ranging for purchase manager to the CEO). Negotiation and proficiency optimization in the suppliers management operations.
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Listening to the Clients aiming and pursuing new buisiness opportunities. Searching for new biz niches and new biz channels, carying about long relationship with Clients. Sell-in, sell-out, KPI data analysis; competitors benchmark and reporting. Forecast analysis monitoring the products market and competitors evolution. New product or lines launches aiming to reduce the "Go To Market". Implementation of webmarketing leverages: o SEO Search Engine Optimization with Google Analytics and Google AdWords o SEM with affiliation, DEM Direct Email Mk, Viral, buzz/blog/social networking, mobile Developing and consolidating of CRM Customer Relationship Management strategies. Corporate event management (kick off meeting, company party, trade fairs) with high creativity factor.
Some examples of project papers (contents & graphic design) https://issuu.com/stagnettiandpartners/docs/yournewlogo_2020_ec8eecfd544b09 https://issuu.com/stagnettiandpartners/docs/yournewad_papers_progetti https://issuu.com/stagnettiandpartners/docs/yournewad_flyers_eventi https://issuu.com/stagnettiandpartners/docs/yournewad_pagine_adv https://issuu.com/stagnettiandpartners/docs/yournewad_miscellanea_tools https://issuu.com/stagnettiandpartners/docs/italyvacations_scent_of_italy_july_2020 https://issuu.com/stagnettiandpartners/docs/il_raduno_dei_babbi_natale_2018_a_c https://issuu.com/stagnettiandpartners/docs/mbn2017_2023dic_20cortina_20brochur https://issuu.com/stagnettiandpartners/docs/paper_redentore_2014_luxottica https://issuu.com/stagnettiandpartners/docs/paper_al_16feb011 http://issuu.com/nightmarathon/docs/night_marathon_venice_area_italy
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I, Roberto Stagnetti, authorize – on behalf the Italian law D.L. 196/2003 and GDPR EU 2016/679 – the Company and/or The Recruitment Agency or Recruitment Consultant, to keep and treat my personal data.
STAGNETTI Roberto Curriculum Vitae updated to October, 2020
My personality • • • • • • •
Leadership binded up with sociability. Polyhedric and multitaking skills. Passion and enthusiasm in the projects, focusing their emotional and communication aspects. Capability to start, develop and consolidate multilevel relationship networks. Strong attitude to strategy and development, strategic thinker, visionary. Particularly precise but, at the same time, acquainted of the strategic importance of being flexible and ready to change, even suddenly. High personale standing.
Interests • • • • •
I really apprecciate every artistic expression, I adore music (funky, acid jazz), the photography an the architecture. I am attracted by every kind of communication, especially unconventional and guerrilla. I like kooking, escpecially for friends. Member 6y in a raw, and 2 as president, of Venice Rotaract Club; nowadays I act as a volunteer. I adore dogs and I am addicted to basket; whenever I can I run on kayak with my friend and I enjoy the venetian lagoon.
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Credits in the specific sector of the Events Management As follow you can see some activities of my Corporate and Public Events management using the OBJECTIVES >> STRATEGY >> ACTION PLAN methodology and approach. I cared about projects on these business fields: SERVICES, FMCG, BtB INDUSTRIES. On behalf of the following Clients (or for those partner Agencies who manage their budgets) I promoted, coordinated and supervised the related communication, strategic and operational marketing and events: EUROPEAN UNION; EUTELSAT; DISNEY CRUISE LINE; ROYAL CARIBBEAN CRUISE LINE; HILTON; GLAXO SMITH KLEIN; ALICE TELECOM; SMART-DAIMLER BENZ; WORLDCOM; HEWLETT PACKARD More specifically I personally cared about this elements: • • • • • • • • •
Event concept idea and creation of the presenting paper to the Client and the Institutions involved Budgeting with Worst/Likely/Best options Recruiting of the project staff Suppliers, freelance and artists selection Pert diagrams for staff timeline and coordination with the suppliers timelines Communication / adv project and media planning / buying Graphic design and coordination with external adv agencies and printing company On site event supervision and problem solving Photo/video Production and post production, reporting and press release
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I, Roberto Stagnetti, authorize – on behalf the Italian law D.L. 196/2003 and GDPR EU 2016/679 – the Company and/or The Recruitment Agency or Recruitment Consultant, to keep and treat my personal data.
STAGNETTI Roberto Curriculum Vitae updated to October, 2020
References COSTA Crociere Dr. Marco Ramot, Business Executive Sales & Marketing Italy ramot@costa.it Mobile: 335 6521143
EUTELSAT Italy Dr. Paolo dalla Chiara, Country Manager pdc@pentastudio.it Mobile: 335 271139 345 3172824
FONDAZIONE Istituto Universitario Architettura Venezia (x referenze Evento Unione Europea 2003) Prof. Marino Folin, Chairman marino.folin@mac.com Mobile: 335 8335373
STUDIO MAURO PECCHENINO Prof. Mauro Pecchenino, Owner info@mauropecchenino.com Mobile: 340 2586410
EDELMAN WORLDWIDE Dr.ssa Paola Polacco, Senior VP – Padua Office Manager paola.polacco@metacomunicatori.com Mobile: 335 7276627
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I, Roberto Stagnetti, authorize – on behalf the Italian law D.L. 196/2003 and GDPR EU 2016/679 – the Company and/or The Recruitment Agency or Recruitment Consultant, to keep and treat my personal data.