SEMICONDUCTOR SHORTAGE

SEMICONDUCTOR SHORTAGE SQUEEZES AUTOMOTIVE AND POWER TOOLS MARKETS

Aglobal shortage of semiconductors – items increas‐ingly used in cars, smartphones, video consoles, TVs and other electrical items – is impacting on produc‐tion lines globally. Nissan’s UK Sunderland car factory temporarily furloughed 750 workers from its Juke and Qashqai production lines earlier this year, with the firm blaming the scarcity of semiconduc‐tor parts. It’s the latest in a long line of car factories that have reduced production specifically due to the shortage, including US car giant Ford. Automotive groups are thought to be suffering the most from the shortfall, which is being exacerbated by growing demand from a variety of industries. Semiconductor‐hungry 5G‐ready smart‐phones and a rise in sales of items like home computers and laptops during the numerous Covid‐related lockdowns have further increased demands on the sector. Lockdowns back in early 2020 affected production, which since resuming has been strug‐gling to keep up. The semiconductor sector was placed under further pres‐sure when significant supplier Renesas suffered a fire on 19 March in one of its subsidiaries in Japan, effectively shutting production. The firm estimates the factory will be back to 100% only by the end of May. While mothballed production lines awaiting semiconductors have obvious implications for suppliers of industrial fasteners to the automo‐tive and electrical sectors, increasingly advanced power tools used by professional end users and DIYers are also expected to be impacted by the paucity of semiconductors. For power tools that use semiconductors as well as batteries using the increasingly in‐demand Li‐ion, shortages look likely to persist in the market. With just a few countries responsible for the world’s supply of semiconductors, added to the growth in demand and also geopolitical risks, the likes of the European Commission have formed plans to double the EU’s share in global production of semiconductors as part of its ‘Digital Decade’.

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// The fastening industry is all around us in the world. And therefore, as interesting for women as for any other gender. //

DARLEEN WAGNER EUROTEC

Darleen Wagner, Head of Marketing at Eurotec, discusses the increase of digitalisation within the industry, and the importance of removing the fear associated with working in a ‘man’s world’ with Torque Magazine…

How did you get into the industry?

I originally completed my commercial training in the health sector. I started as a marketing clerk and faced the classic side of marketing. After I took up my part‐time studies in marketing & digital media in 2018, I applied to Eurotec GmbH as an Online Marketing Manager. Since then, I have helped to drive digitali‐sation and the need for online innovation in an inher‐ently conservative industry. I am now the Head of Marketing and deal with complex target group and market analyses in the fastening industry.