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Thirst for tool brands expanding into drinks remains unquenched
What is it about tool brands entering the beverages market?
Makita’s cordless onsite coffee maker has been around for a few years and BLACK + DECKER is now offering a Cocktail Maker (cordless, of course). BLACK + DECKER’s beverage offering is not for the construction site, naturally, aimed at parties rather than workplace situations.
We’re used to hearing about more efficient lithium batteries providing more torque on the jobsite, squeezing more fastener connections out of a single charge, but this cocktail maker is using its cordless credentials to power through over 250 drinks per charge, including mocktails (so maybe they wouldn’t be too bad on the construction site after all).
Makita’s cordless coffee maker is the kind of product journalists idly dream about testing out, but the brand also produces microwave ovens – with a ‘shoulder strap’ accessory for approximately £5 to help construction workers lug it around. So, cold pasties are no longer par for the course on the jobsite.
Makita’s foray into areas normally reserved for brands that focus on kitchenware may seem a quirky move and it’s probably safe to say that Makita isn’t planning to drop its line in drills in favour of focusing on other beverage and foodrelated equipment. But it’s a canny move that generates interest, some mirth and definitely a good deal of positive PR for these brands.
