FUNCTION

THE REASON FOR WHICH SOMETHING EXISTS OR IS DONE, MADE OR USED.

Purpose

THE PURPOSE FOR WHICH SOMETHING IS DESIGNED OR EXISTS, THE ROLE THAT IT PLAYS.

WHAT IS THE FUNCTION AND PURPOSE THAT WE PLAY OUT EVERY SINGLE DAY?

THE FUNCTION IS TO GREET THE GUEST, ASSIST ON THE SALES FLOOR, FITTING ROOM , CASHWRAP, AND ALL OTHER DAILY ACTIVITIES.

BUT WHAT IS YOUR PURPOSE????????

YOUR PURPOSE IS THE MOST IMPORTANT ROLE THAT YOU HOLD IN THE STORE. YOUR PURPOSE IS TO BE A BRAND AMBASSADOR FOR THE BRAND. MOST OFTEN YOU ARE THE FIRST INTERACTION THAT A GUEST HAS WITH THE BRAND AND SOMETIMES THE LAST. YOU PLAY A CRITICAL ROLE IN THE GUEST’S OVERALL EXPERIENCE AND PERCEPTION.

WE ALL TAKE THE TIME TO CELEBRATE THE MONEY-MAKING MOMENTS BUT ARE WE CELEBRATING THE PURPOSE FILLED MOMENTS?