SPECIAL EXHIBITION BOOK
Oct 15-23, 2013 www.asianart.org
SPECIAL EXHIBITION BOOK
ŠCopyright by Samurai Exhibition Printed by Stanley Santoso at Asian Art Museum in San Francisco, CA
Table of Content Introduction
01
Identity Logo White
Promotion Poster 1
Catalog Catalog 1
Exhibition Exhibition 1
Gift Store Gift Store 1
Logo Black Unappropriate Usages Identity Image Background Color Typefaces
Poster Poster 2 Billboard iPad App Website Hanging Poster Crew Shirt Postcard Ticket Brochure
Catalog 2 Catalog 3
Exhibition 2 Map Exhibition 3 Exhibition 4 Timeline 1 Timeline 2 Exhibition 5
Exhibition Catalog Book Gift Shirt Shopping Bag
02-13
04 05 06-07 08-09 10-11 12 13
14-35
16-17 18-19 20-21 22-23 24-25 26-27 28-29 30-31 32-33 34-35 36-37
38-45 40-41 42-43 44-45
46-63 48-49 50-51 52-53 54-55 56-57 58-59 60-61 62-63
64-73 66-67 68-69 70-71 72-73
Introduction The main exhibition is about the life of Samurai during the war in Japan. It will inform people of how Samurai was created, How Samurai was taught and trained. Also Indlude Samurai Weapons and armory. There will also be infographics and timeline of people who ruled areas of Japan including the war. Shows artforms that other people who are not Samurai (women) created. May also show the short dagger that Samurai use to end themselves in respect of their land and ancestors.
Identity Images in this chapter are images of the identity of Samurai Special Exhibition. This chapter includes the logo designed for the exhibition, user guide, and color.
4
Samurai Special Exhibiton
Logo Size
Logo
Text
Background
8” x 8”
White
White
Black
The logo says “Samurai” at the top and “Blood, Blade Honor” at the bottom. Two different alphabets and language are used to merge the japanese culture into Asian Art Museum that is located in San Francisco.
Identity
Size
Logo
Text
Background
8” x 8”
White
White
Black
5
6
Samurai Special Exhibiton
Unappropriate Usages
1. 2. 3. 4. 5. 6. 7. 8. 9.
DO DO DO DO DO DO DO DO DO
NOT NOT NOT NOT NOT NOT NOT NOT NOT
give more space between Samurai and Kanji words. give less space between Samurai and Kanji words. move the alignment of the logo. squeeze the logo vertically. switch the position of Samurai and Kanji words. rotate the Kanji words and placed on the left. flip Samurai and put under Kanji words. mirror logo vertically. mirror logo horizontally.
Identity
10. 11. 12. 13. 14. 15. 16. 17. 18.
DO DO DO DO DO DO DO DO DO
NOT NOT NOT NOT NOT NOT NOT NOT NOT
stretch logo horizontally. rotate the logo. only use kanji words vertically. flip the logo randomly. flip the logo not randomly. rotate any part of the logo. put Samurai below Kanji words. use only Samurai for the logo use only Kanji words for the logo.
7
10 Samurai Special Exhibiton
Background Front Side
This texture paper is used to give the feeling of old vintage paper during the Samurai era. During that time, most paper are dark colored and textured.
Identity
Back Side
11
12 Samurai Special Exhibiton
Color Texture Paper
Black C:0 M:0
Y:0 K:100
Black C:15 M:100
Y:100 K:15
Identity
Typeface Helvetica Neue Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Helvetica Neue Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
13
Promotion Images in this chapter are images of promotion pieces that will be used to promote Samurai Special Exhibition. The promotional pieces that have been designed include a serie of posters, brochure, ticket, postcards, and a billboard.
24 Samurai Special Exhibiton
Promotion Pieces
25
18 Samurai Special Exhibiton
Poster Size
Logo
Text
Background
24� x 36�
Black
Black
Texture Paper
A serie of posters using the textured paper, Samurai illustrations and a big red circle that says Japan, Blood and Honor.
28 Samurai Special Exhibiton
Promotion Pieces
29
22 Samurai Special Exhibiton
Promotion
23
Billboard
Size
Logo
Text
Background
15’ x 6’
White
White
Black
The billboard is not designed with the texture paper. To create variation, the billboard uses black colored background with a red circle on the top.
24 Samurai Special Exhibiton
iPad App Size
Logo
Text
Background
iPad size
White
White
Texture Paper/ Red
An App for users that are already inside the exhbition and for those who are interested to go to the exhibition
Promotion
25
Website
Size
Logo
Text
Background
Any Size
White
White
Texture Paper/ Red
Similar to the iPad app, but it has more space.
30 Samurai Special Exhibiton
Crew Shirt Size
Logo
Text
Background
S, M, L, XL
None
White
Black
Using the back color from the brand of Samurai Exhibition, the shirt for the crew will be using the same color pallete with white logo on it.
Promotion Pieces
39
32 Samurai Special Exhibiton
Postcard Size
Logo
Text
Background
5� x 8�
Black/White
Black/White
Texture Paper/ Red
To create a family, the postcard uses both styles from the billboard and the posters. Some of the postcards has red background some others have texture paper background.
Promotion
33
34 Samurai Special Exhibiton
Ticket Size
Logo
Text
Background
6� x 2�
Black
Black
Texture Paper
Designed with the following information: exhibition name, time, museum name, price, and code numbers. The ticket has a sticker that can be peeled off at the right side. the part of the sticker is illustrated with samurai images and can be a collectible.
Promotion
35
36 Samurai Special Exhibiton
Brochure Size
Logo
Text
Background
Black/White
White
Texture Paper/ Red/White
The brochure is in square format and is a gate fold.
Promotion
37
Catalog Images in this chapter are images of the catalog book that sold in the gift store where this exhibition is beig held.
40 Samurai Special Exhibiton
Catalog
41
44 Samurai Special Exhibiton
Catalog
45
Exhibition Images in this chapter are images of the exhibition. The images are taken at the previous Samurai exhibitiion that has taken place at different museums in the past.
50 Samurai Special Exhibiton
Exhibition
51
52 Samurai Special Exhibiton
Floor Plan Size
Area
Restroom
Entrances
100’ x 50’
8 Restrooms
6 Areas
1 Entrances
This is the floorplan of the Samurai Special Exhibition
Exhibition
53
56 Samurai Special Exhibiton
Exibition
57
58 Samurai Special Exhibiton
Timeline (each) Size
Logo
Text
Background
A3
Black
Black
Peach
The timeline shows how Japan survived as a country with a lot of important people involved over hundreds of years. Japan has been attacked and yet they still stood.
Exhibition
59
60 Samurai Special Exhibiton
Timeline (all) Size
Logo
Text
Background
65� x 17�
Black
Black
Peach
The timeline shows how Japan survived as a country with a lot of important people involved over hundreds of years. Japan has been attacked and yet they still stood.
Exhibition
61
Gift Store Images in this chapter are images of items sold in the gift store specially for this exhibitions. Items from the museum will not be found in the chapter. Items in this chapter can be purchased online or at participating museums and they only last for a limited time ony.
68 Samurai Special Exhibiton
Catalog Book Size
Logo
The catalog book has a red cover designed to create interest to all ages and all genders.
Text
Background
Images in this chapter are images of the catalog book that is handed to customers by the time they get inside the exhibition after handing in the ticket.
8� x 10�
White
White
Red
Gift Store
69
70 Samurai Special Exhibiton
Shirts Size
Logo
Text
Background
S, M, L, XL
none
none
old color
The gift shirts are printed samurai photoshoots taken straight. They are printed in the middle and only showing the body part. This way people who wear the will look like they’re wearing armors.
Gift Store
71
72 Samurai Special Exhibiton
Shopping Bag Size
Logo
Text
Background
___
White
White
Black
The shopping bad has a black background and red spine
Gift Store
73
Future Schedule London Global Musem,
05 Jan - 20 Jan 2014
Spain
25 Jan - 15 Feb 2014
1230 Bryant Street, London
Happy Place, 950 Amigos Rd, Spain
Los Angeles Hollywood Junction,
20 Feb - 10 Mar 2014
New York The Big Building,
15 Mar - 05 Apr 2014
Brazil
10 Apr - 30 Jan 2014
657 Holywood, Los Angeles
999 Big Street, New York
Go Go, 1249 Goroad, Brazil