2012 media kit
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who we are
what is INsite? INsite is the #1 source for entertainment in Gainesville, Florida. INsite’s unique blend of local events, features, reviews and photos grabs the attention of a primarily 18 to 34 demographic on a monthly, weekly and even daily basis. Our print distribution blankets both the city’s permanent population and the University of Florida and Santa Fe College (more than 70,000 students). Each issue provides the best of what to do in Gainesville (including a restaurant guide, concert listings, nightlife specials and in-depth local profiles) plus national celebrity interviews, movie recommendations and CD reviews—and the ever-popular “Going Out” photos. For our advertisers, we are an economical and easy means of reaching a lucrative market.
why advertise? INsite is the trusted authority on what to do and where to go in Gainesville. Advertising in INsite gets the attention of residents, visitors and students. INsite’s advertisers are our partners, and in addition to a monthly ad, advertisers enjoy the perks of editorial support through the monthly print magazine, on INsite’s website and blog, and through our many social media platforms. We work with advertisers to attract reader attention to their business, whether that means highlighting a special in our restaurant section, featuring an event in our events recommendations, hosting a contest or giveaway, or even sponsoring a key event. There’s no other resource like it.
editorial content resources r e s t a u r a n t g u i d e : Listings of all restaurants in town (including address, phone number and a description). The section also includes reviews, a map, a guide to late-night dining and more. r e n t e r ’ s g u i d e : Advice on selecting an apartment, choosing roommates and setting up utilities, along with maps and charts for apartment amenities. This guide is an invaluable resource (can be published April, July, December and in the Gainesville Survival Guide).
calendars e v e n t s c a l e n d a r : The most complete guide to live music, performances, art exhibits, theater, film and more. If it’s happening in Gainesville, this will tell you. n i g h t l i f e c a l e n d a r : INsite’s “Nightlife” section has the most comprehensive list of happy hour and drink specials in town.
entertainment n o w t o u r i n g : A list of local and national bands coming to Gainesville and surrounding cities, plus reviews of recent shows. r e v i e w s : INsite reviews a variety of music, movies, video games and video releases every month, in addition to local restaurant reviews.
sample features • Interview Outfit Makeover
• Where to Find Craft Beer
• Backstage with Local Band Morningbell
• We Road Test the Tesla Roadster
• Valentine’s Dates on a Budget • The Burger Tour of Gainesville • Behind the Scenes at the Hippodrome Theatre • Gator Baseball Player Primer • The Best Pools in Town • Q&As with Zach Galifanakis, Emma Stone, Robert Pattinson, Blake Lively and more
• The Football Player Workout • The Best Waterproof Makeup • Thrifty Fashion Photoshoot • Drinking on a Diet • Summer Music Festival CheatSheet • Local Trend: Parkour • True Story: “I was a Pan Am Stewardess”
interviews/spotlights c e l e b r i t y i n t e r v i e w s : Personal interviews with today’s hottest stars of film, television and music. INsite has access to the biggest national celebrities. c o m m u n i t y s p o t l i g h t s : We interview local DJs, bartenders, servers, managers and owners, elected officials, musicians and athletes … basically, the “who’s who” of Gainesville.
picture perfect p a r t y p i c t u r e s : We have hundreds of pictures in our “Going Out” section, capturing our readers eating, drinking and having a good time. f a s h i o n , f i t n e s s a n d b e a u t y : Local and national clothing and beauty features, exclusive workouts and fitness advice. f a c e s i n t h e c r o w d : Photos and comments from readers answering different, fun questions every month.
other features o d d s a n d e n d s : We offer humor, news and a variety of other entertaining (yet non-offensive) features each month, from games and puzzles to horoscopes. Plus, on the bottom of each page, you’ll find trivia to make you think. s p e c i a l t h e m e d e d i t i o n s : INsite offers special sections such as The 20 Most Interesting People in Gainesville, the Annual Restaurant Guide and the Back-to-School edition.
While more than half of our readers are between the age of 21 and 29, one-third of our readers are over the age of 30.
e d u c a t i o n : More than 90% of INsite readers have been to college.
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Nearly two-thirds of INsite readers are female.
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read INsite cover-to-cover ever y m o n t h — i t r e a l l y h a s e v e r y t h i n g, and not the same stuff you see a l l t h e t i m e. I r u n o n e a d a m o n t h , a n d i t ’ s i n I N s i t e .”
h o m e l i f e : More than 75% of INsite readers rent their current home.
what they do
INsite readers care about fitness; nearly half of our readers exercise two or more times a week.
INsite readers enjoy restaurants; more than 60% of our readers frequent sit-down restraunts once a week or more. Nearly two-thirds of our readers order take-out or delivery once a week or more.
—Bert Gill O w n e r a n d E x e c u t i v e C h e f, Mildred’s Big City Food, New Deal Café, Blue Gill Quality Foods
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who they are
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INsite readers are plugged in; more than two-thirds of our readers spend more than three hours online daily, with 20% surfing the web six hours or more.
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INsite readers go out; more than half of our readers frequent bars or nightclubs at least once a week, with more than one-third going out two or more times a week.
what they purchase
60% $500+ 25% 48% $200+ Sixty percent of INsite readers purchase clothing one or more times a month.
INsite readers spend upwards of $500 a month on housing.
Nearly half of INsite readers spend more than $100 a month on entertainment.
*Survey from 2012.
More than one-fourth of our readers plan to purchase home goods, electronics, books and music within the next few months.
More than one-fourth of INsite readers spend more than $200 a month on dining out.
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where to find us
A major factor fueling INsite’s remarkable growth is its strong distribution network. Our distribution list includes:
148 Restaurants, Bars, Coffee Shops & Clubs 120 Stores, Salons, Gyms & Golf Courses 115 Apartment Buildings, Greek Houses & Dorms 28 Auto Sales & Service 14 Medical & Veterinary Offices & Hospitals 12 Libraries & Attractions 9 Insurance, Accounting, Law & Other Professional Offices 6 Hotels & B&B’s 6 UF & Santa Fe Offices 4 Real Estate Offices 4 Banks, Credit Unions & Mortgage Company Offices 4 City, County & State Offices
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— Pa u l R a m e y, Florida Museum of Natural History
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Nsite magazine does a great job of letting the community know about upcoming events, including public programs and exhibits at the Florida Museum of Natural H i s t o r y. T h e m u s e u m always appreciates being featured in the magazine and the annual Sur vivor’s G u i d e.”
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60% of our readers say they frequent the businesses that advertise in INsite.
locations
distribution INsite hand-delivers magazines to more than 600 different distribution centers each month to ensure full market saturation. Our readers get their monthly INsite either at home, on campus, in the bookstores, at local shops, restaurants or cafés. With this overlapping distribution method, readers are sure to have access to the information they want every month.
home delivery r e s i d e n c e h a l l s / d o r m s : INsite is available in prominent locations in all on-campus housing areas. f r a t e r n i t i e s / s o r o r i t i e s : All Greek organizations receive copies for their members and pledges. a p a r t m e n t c o m p l e x e s : INsite is distributed to all student oriented apartment complexes.
on campus u f c a m p u s : INsite is hand delivered to major traffic areas on the main campus including dining facilities and the student union aswell as the graduate schools (including the law school and medical schools). s a n t a f e c o l l e g e : INsite is hand delivered to the busy areas on the SFC campus.
around town b u s i n e s s l o c a t i o n s : INsite is distributed at busy locations around town, including restaurants and cafés, clubs and bars, music and video stores, salons and other high traffic shops. m a l l s a n d s t r i p m a l l s : INsite has distribution points in all major malls and strip mall areas.
70% of INsite readers visit our web site and blog looking for upcoming events.
93% of INsite readers believe it’s important to shop locally.
51% of INsite readers pick up our magazine every month. Nearly 30% of our readers pick it up every other month.
56% of INsite readers pick up our magazine looking for restaurant reviews.
48% of INsite readers share their copy of INsite with at least one friend.