Trends from Top to Bottom

By Jen Ajlouny, Star Trax Events

The best way to ensure a successful event is by enhancing the overall guest experience - a complete immersion into the brand, organization, or guest(s) of honor. Event Professionals have learned that the most effective way to create an interactive, engaging and memorable experience in 2018 is through technology.

Video Mapping

This exciting technology has taken the industry by storm. A complete interactive digital experience. It can be utilized in many unique ways to transport your guests into a virtual scene that brings both your theme and event to life. Look for it on interior walls, ceilings, building exteriors, bars and dance floors.

Ceilings

Look Up and Look Out! Installing a creative ceiling over the dance floor helps center the focus of the room and attract your attendees to this area. From thoughtful art installations, live floral and greenery, programmable light bars and projected imaging - this is one detail your guests are sure to remember.

Dance Floors

Parquet? No Way! Statement piece dance floors have hit the scene. You will see mixed designs of black and white acrylic, pixel mapping floors that can be programmed with custom colors and content, full video and “star lit” dance floors that can change colors with the beat of the music – the possibilities are endless.

QR Codes

QR codes have been utilized in the industry throughout the years to streamline events and manage attendees. Finally, we are seeing this technology used to create interactive experiences. Wearable QR codes - when scanned - can direct you to exclusive content, a promo video, or give clues in a scavenger hunt. These codes can also be placed at each guest’s seat, directing them to a digital menu or offering a personalized message from the guest(s) of honor.

Motion Responsive Activities

Imagine an event with a projected soccer field on the ground that allows guests to kick a soccer ball into the goal. Picture setting your glass down on a bar and causing a digital ripple effect. This technology can sense movement and respond in real time. This process takes virtual reality to a whole new level.

Justin Munter Photography