Editor's Letter

After years of ideating, there is nothing more exciting than finally having a product that consumers can incorporate into their daily lives. When it’s finally time to get a finished product into the hands of a consumer, though, it can sometimes feel like ending up right back at the starting line. In this edition, we start the conversation around the ever-changing, complex topic of distribution. Through interviews with retail buyers, category managers and service providers, we begin to unpack the ins and outs of just a few potential channels of distribution.

This edition also explores a topic that’s starting to take the emerging CPG community by storm: Web3 and NFTs. Coming into this article, I knew next to nothing about NFTs, let alone how they were being used in CPG. Now, I’m so excited to share my learnings, as well as some insights held by the brilliant, techforward minds in our very own community. I want to offer a special thank you to Dyanna Salcedo, co-founder of Oats in Coats, for not only sharing what her brand is doing in the space, but also taking the time to thoroughly educate me on the topic as a whole. I cannot wait to see how her leadership and mentorship in this space will evolve as the Web3 channel in Startup CPG’s Slack grows.

I hope you find something in this magazine that speaks to you. As always, please share any feedback or story ideas with jenna@startupcpg.com. If you’re interested in seeing your business featured in a future edition of The Spotlight, please email partnerships@startupcpg.com

Jenna Movsowitz Editor, The Spotlight