Letter from the Editor

EDITOR'S LETTER

DEAR STARTUP CPG COMMUNITY,

It is with great pleasure that I present the second edition of The Spotlight magazine, a publication dedicated to emerging CPG brands and their many industry partners. The first edition, which came out in April 2021, was focused around sustainability in honor of Earth Day. We featured incredibly sustainable brands in our community and partners who support their sustainability efforts. In this edition, we have shifted our focus to a theme that is less tangible, but equally important to CPG brands: building community.

In this edition, you will find several pieces related to this theme of building community, why community is crucial to CPG success, and what “community” actually means in practice. You will hear from founders in our community who have gone above and beyond to build their own loyal brand ambassadors, social media followings, and mission-aligned partnerships. You will also continue to learn from our incredible industry partners, who share insights on topics ranging from sharing equity with a co-manufacturer to navigating ratings and reviews.

Ultimately, this edition is an ode to the very purpose of Startup CPG: to connect emerging CPG brands with each other and industry partners through a vibrant, collaborative community. As we return to in-person events and begin to see a cultural shift in our everyday lives, we are excited to continue to adapt and evolve our incredible Startup CPG community. And we are endlessly grateful to have you along for the ride.

Cheers,

Jenna Movsowitz Editor, The Spotlight

Jenna Movsowitz is the Editor of The Spotlight magazine and works on Startup CPG’s marketing team. She has deep roots in CPG, also working as a publicist for food and beverage brands at Knack PR.