Green Friday

Green Friday BLACK FRIDAY’S ECO-FRIENDLY ALTERNATIVE

DESCRIBE MOONSHOT'S GREEN FRIDAY INITIATIVE. HOW DOES IT WORK AND WHO DOES IT BENEFIT?

At Moonshot, we believe that if you want to change the world, change food. As we thought about the holidays and the profound impact it can have on our planet, we considered what we could do to make a positive impact. With Black Friday being the one of biggest consumer spending days of the year, we figured there was no better day to uplift the ways in which we can all do better by our planet. Green Friday is our response.

The average American’s annual carbon footprint is around 20 metric tons, 5 times greater than the global average. For comparison, that’s the equivalent of driving 50,264 miles or driving from New York City to San Francisco 17.3 times each year. And to sequester that much carbon, you would have to plant 331 tree seedlings and let them grow for 10 years.

We already offset our own carbon emissions, but we recognize the need to keep pushing. That's why we’re helping consumers offset their personal carbon emissions on Green Friday, when we’ll donate 33.1% of all sales to One Tree Planted, a non-profit organization that has been planting trees around the world since 2014 to offset carbon emissions, increase biodiversity and restore forests.

We’re thrilled to be doing this in collaboration with so many other wonderful brands who are prioritizing the planet’s health as much as their customers' health. We are joined by TBH (Noah Schnapp's new brand), Nutiva, Petit Pot, Riff, Appleton’s Market, Connect, Toodaloo, Amazi Foods, Fire Ox, LivBar, GOOD PLANeT Foods, Grace's Goodness and Pezzy Pets.

We know that, while every action counts, one person or brand has a limit to their impact -- but collectively we can drive massive change. Little actions add up, and we’re inspired by the interest we’ve seen from brands to be at the forefront of this shift with us. If we want to see a widespread change in the food system, which creates 34% of global greenhouse gas emissions, we need consumers taking action with their dollars and brands stepping up to meet their demands.

Brands participating will be donating 33.1% of sales from Green Friday to One Tree Planted as well as offsetting their own DTC emissions from the day.

HOW ARE YOU COMMUNICATING THE VALUE OF A NON-DISCOUNTED BFCM INITIATIVE TO CUSTOMERS?

There’s a shift happening in consumer demands, and like a pebble on the lake, it’s having a rippling effect. 70% of consumers in the U.S. think it is important that a brand is sustainable or eco-friendly.

And we’ve seen that when you give a consumer the option to take climate-friendly actions, they will. Nielson expects US consumers to spend $150 billion on sustainable products by the end of 2021. This campaign serves as a reminder that our daily choices can make a bigger impact than we realize, and we’re excited to continue presenting opportunities like this to snackers hungry for crackers and a change.

WHAT KIND OF CHANGE DO YOU HOPE GREEN FRIDAY WILL SPARK?

We’re doing this because we believe that climate optimism comes from climate action. Action can move you from fear to hope, and when we all take action together it creates power and change. And your actions can inspire others, calling them into the fight -- as the community grows you feel less hopeless and alone while expanding your impact.

With Green Friday, we’re hoping to inspire brands and consumers to keep taking action and pushing further.

We’re calling on other brands to hold themselves accountable, especially on some of the largest shopping days like Black Friday, to offset their own carbon emissions and make climate-friendly products more accessible for their consumers.

What’s more, we hope to inspire consumers to keep demanding more from the brands they love. Seeing millions upon millions of people taking to the streets worldwide to demand action on the climate crisis brings us hope. We aim to inspire consumers to keep that energy for the brands they support, demanding better from brands so they have more opportunities to eat and live in alignment with their health and the planet’s health.

At Moonshot, we’re carbon-neutral at a product level, as well as company wide, powered by our sister company, Planet FWD. Planet FWD is on a mission to tackle climate change by making it easier to bring climate-friendly products to market, empowering the next generation of sustainable brands to understand, reduce and neutralize their carbon footprints. In the fight against climate change, we all have power, but we can’t fight alone. This is why we built our company on the foundation of sharing the resources, knowledge, and strategies that allow us to pursue real climate impact.

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