Letter from the Editor

EDITOR'S LETTER

DEAR STARTUP CPG COMMUNITY,

If the 10,000-person Startup CPG community is any indication, our industry is incredibly collaborative. Behind each brand is a human or group of humans with a deep passion for something, fueling their every day and driving them to connect with others. As I explain to friends and family, “every consumer product that needs to exist already does. So those starting new ones are working towards something much larger than the product itself.” We are a peoplecentric industry in every sense – and in this issue of The Spotlight, we unpack what that really means.

This issue explores the most important, yet often neglected aspect of running a startup CPG business: the humans running it. Behind each successful CPG brand is a driven solopreneur, a perfect puzzle of full-time + freelancers, or a well-oiled, built-out internal team — and throughout this magazine, we get to know each. Whether you’re curious about hiring a freelancer, figuring out when it’s time to “hire yourself” (aka finally take a salary) or learning how to build the oh-so elusive “company culture,” this edition has something for you.

We hope you enjoy this edition, and cannot wait to share more resources with you in 2023!

Jenna Managing Editor, The Spotlight

Jenna is the Editor of The Spotlight magazine and works on Startup CPG’s marketing team. She is passionate about emerging CPG, also working as a publicist for Knack PR and a freelance copywriter for several CPG brands.

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