WWW.GROOVYBUTTER.COM
by Jenna Movsowitz
THE CBD NUT BUTTER THAT MAKES SUSTAINABILITY
R
achel Weber really loved The Lorax as a child. At least, that’s the best explanation she can offer for why she has dedicated her life to protecting the earth. From her work with plant-based brands and sustainable clothing choices, to her obsession with Woodstock era music in all of its planet-protecting glory, Rachel’s identity has always been tied to her passion for sustainable living. In June 2020, Rachel created a CBD nut butter — and poured her identity into every jar. Meet Groovy Butter: the vibe enhancing nut butter that makes sustainability groovy.
The Plastic Problem in the Wellness World
After graduating from college in 2016, Rachel followed her passion for plantbased wellness and started her career at a major juice chain. In her role, she worked on everything from product innovation to development and operations for their 85 restaurants. By her fourth year in her role, she had launched over 100 products for the company. While Rachel always felt passionate about health food products, she became increasingly concerned about the way many healthfood chains were using single-use plastics and bioplastics. “Although bioplastics are generally considered ‘compostable’, they often confuse the plastic waste stream. When bioplastics are accidentally recycled, they can ruin an entire
Groovy
recycling batch,” Rachel says. When she left her role in 2020, she knew that she had to create a wellness product herself — one that would meet her sustainability standards.
A Routine-Worthy CBD Product
In the middle of 2020, Rachel began to notice the impact of the pandemic on her and her family’s mental health: her increased anxiety and her father’s difficulty sleeping. Taking CBD was a no-brainer for her — something that made her kinder, less anxious, and improved her sleep. She knew that people in her life could benefit from it, too. But she quickly realized that her family and friends were reluctant to touch the many CBD products she placed in their laps. CBD tinctures are often bitter and unpleasant to take, and CBD gummies add up to just another item in a crowded medicine cabinet. So Rachel made it her mission to transform CBD from a member of someone’s pill collection into a craveable, healthy treat in their routine — and Groovy Butter was born.
Sustainable From Farm to Jar
While nut butter entered the scene as a vehicle for the star ingredient of CBD, Rachel was never going to settle for your average creamy peanut butter. As a nut butter aficionado herself, she knew that she wanted to create a raw, stone-ground almond butter and a sweeter, hazelnut cacao variety — like Nutella without the sickly-sweet stomachache. From the start, she was devoted to finding the highest quality ingredients to craft her products. This meant finding low-water usage, organic farms. Rachel quite literally spanned the world to find her ingredients: the raw cacao nibs come from biodynamic farms in Peru, the hazelnuts are grown in Italy, the unrefined coconut palm sugar is hand-picked from a sustainable farm in Bali, and the broad spectrum, regenerative CBD reins in from an organic hemp farm in the Colorado Rockies “where they are obsessed with soil health.” Rachel was also dedicated to finding a co-manufacturer who fully aligned with her brand’s mission. “I knew I needed someone who has the same
Rachel made it her mission to transform CBD from a member of someone’s pill collection into a craveable, healthy treat in their routine. 11
