StartUp Magazine April 2020

Page 14

14

SwiftAide: How a Kenyan Startup is Creating Job Opportunities

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Words Sylvester Okumu

he gig economy is taking over the modern-day workforce. Gig workers are prominent in nearly every industry and trade worldwide, and they come with a range of experience and talents. They can be found in finance, health care, Web development, education, marketing, transportation, construction ‌ and the list goes on. With the advent of cloud-based technology, mobile apps and platforms, and smartphones, it has never been easier and more cost-effective to find, hire, and work with gig workers. In a short time, it is possible to find, hire, and on

Startupmagazine.co.ke

April 2020

board a highly qualified professional for your business needs. In the following interview with StartUp Magazine, George Karimi, the founder and CEO of SwiftAide shares how the platform can benefit workers, businesses, and consumers by making work more adaptable to the needs of the moment and demand for flexible lifestyles. Share a brief history of SwiftAide and its mandate? SwiftAide is a Kenyan mobile marketplace that enables users to outsource everyday tasks while helping people find great local businesses and profes-


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