StartUp Magazine April 2020

Page 28

28

At the back

Motors

BMW’s efficient cars for a greener future

Words MHH International-A Prestige Car Importer German-built BMW cars have been highly regarded in the world of prestige motoring and their future plans include building upon this reputation. Thirteen years ago the brand introduce its ‘Efficient Dynamics’ technology package which, in their words, remains unrivalled in the car manufacturing industry to this day. The good news for buyers of recently pre-owned vehicles is that emission and fuel efficiency is in-built, whilst for buyers of new models the future holds even greater emission reduction and sparing use of fuel. Startupmagazine.co.ke April 2020

Efficient Dynamics As time progresses, this BMW technology is consistently reducing fuel consumption, and by association, emissions, without any loss of the driving dynamics for which BMW cars are famous. In short, it’s possible to be more ecologically minded without any loss of driving pleasure. Their vehicles are meeting and will meet all the European Union regulations in full. Technical Measures It’s all about optimising every aspect of

the vehicles, they say. On the aerodynamics side for example, active air-flap control is now in its third generation. It has also been revealed that the new BMW iX3 scheduled for launch at the end of 2020 (subject to the current global crisis) will be fitted with the latest generation of BMW aerodynamic wheels. Other manufacturers in the mainstream sector will be playing catch-up on this aero-science. The technology behind the new wheels has resulted in a five percent reduction in drag coefficient compared to conventional BMW X3 wheels plus a 15% weight


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