Leasing

period of time. “In its simplest form, leasing is particularly useful as a financial instrument for businesses in Kenya because it reduces the initial capital requirements for acquiring equipment,” notes the executive. The idea to start Star Rentals was initiated in 2014 and finalized in 2016 when the company officially begun its operations. The firm is part of the larger logistics heavyweight, Siginon Group. At the outset, we foresaw huge opportunities in the industry, says Saina. “The cost of acquisition of assets for businesses was overwhelming. The government had also capped the interest rates which locked out many small players from traditional forms of financing. So, most of them opted for asset leasing.”