32
Coffee Break
Book Review
Traction
Get A Grip on Your Business Authors: Gino Wickman Reviewer: Oroni Tendera Traction: Get a Grip on Your Business is the small business owner’s go-to book for problem-solving — not necessarily the little day-to-day hiccups you’ll experience, but the big things that can totally derail your progress, such as frustration, losing control of the business and becoming burned out. Wickman essentially asks, “Do you control your business or does your business control you?” The book suggests the “Entrepreneurial Operating System” to deal with frustra-
Blog Review
tion, burnout and associated problems. Wickman offers three ways to implement the EOS. It’s chock full of tools and techniques that will bring you and your business back on track, but it’s more about strategy than step-by-step instruction. Traction is also an easy read, proposing solutions in plain English. You won’t need an MBA to understand and master Wickman’s suggestions. Traction is available in hardcover, paperback, Kindle and an MP3 audio edition.
Social Media Examiner Founder: Michael Stelzer Website: https://www.socialmediaexaminer.com/ Social Media Examiner has useful, thorough how-to articles, guides, tips, and trends, covering the latest social media trends. It’s a terrific resource for businesses looking to drive traffic, generate awareness, and increase sales through social media. Founder Michael Stelzer wanted to help businesses understand how to best leverage social media. Since founding the blog in 2009, he’s managed to do this exceptionally well.
Startupmagazine.co.ke September 2020
With no social media experience, Michael set out to create a movement for businesses. His premise: If marketers openly shared what worked with social media, businesses could thrive. His mission was to bring together the brightest minds and offer quality content for free. Today, more than 93 million people have benefited from the content produced by Social Media Examiner.
