How to Capture Business From Mobile Search
Introduction ď‚Ą
With the evolving era, a lot of changes have taken place around us. One of these is the change in the mobile phones. Earlier our mobile phones were just a means to communicate, but now days they have become one of the status symbols. A person is known by the phone he carries.
Importance of Mobile Device for Business ď‚Ą
On the small screen of a mobile device, that number could be even lower. With limited space to present search results, a consumer may only see the star ratings and review snippets for the top three businesses that show up in Google’s local 3-pack.
When Location Fail to Snag Top – Three Spot
If your locations fail to snag a top-three spot on search, many mobile users won’t even know about them. And, if your competitor shows up first, there goes your market share.
Rise to Top Three Spot in Search
Your locations’ ability to secure a top-three spot in search depends on several ranking factors — and to make matters worse — Google keeps changing its search algorithms. However, with strong online reputation, your locations will rank higher, increasing their chances of capturing business from mobile search.
Capture Business from Mobile Search ď‚Ą
It doesn’t take too many good reviews to persuade a consumer. In fact, most consumers form an opinion about a company after reading fewer than 10 online reviews.
Be Found on your Smartphone ď‚Ą
Making your website responsive for the small screen is a must. If your out-of-date, mistake-ridden business listing isn’t already filtered out by the search algorithms, it could send your would-be customer on a wild goose chase, resulting in a negative customer experience followed by the inevitable brand beating on review sites and social channels.
Look Good at First Glance
Today’s smart search engines prominently display ratings review snippets. A large volume of fresh, representative online reviews will help boost ratings, and snippets will appear alongside your listing in results. They’ll also get you higher on the results page — review volume is a key ranking factor, as is the recency, length and quality of your reviews.
Keep a Pulse on Customer Sentiment
It’s critical that you monitor social media and online reviews for all your locations. Given the vast number of available review sites and social media channels, doing so can be overwhelming without an Online Reputation Management (ORM) platform — one which can pull in and organize feedback from multiple sources onto a single dashboard.
Knowing Customer Reviews and Solve Their Problems ď‚Ą
Knowing how customers feel about your business and locations can help you head off potential problems that can lead to negative reviews that will impact your search rankings and ratings. As part of the monitoring process, respond to all comments and reviews. Thank people for positive comments.
Conclusion ď‚Ą
A solid ORM strategy must be on-going, integrated and adaptable to meet your unique and changing business needs.
Who I Am‌ 
Star Welkin Solutions is an online reputation management company based in the United States, which will provide important tips to improve business reputation.