FY 2022 Marketing Stats

271 Million+ reached through advertising in FY22

4.6 Million Annual web visitors in FY22

51,708 social network size

500,000+ annual audience reached at trade shows

30,000 email subscribers to Maryland Business Pulse

524k social media engagements (likes, views, comments, shares) in FY22

A whole new business perspective.

# 1

Tech Workforce Growth Technology Councils of North America

# 1

Most Diverse (East Coast)

U.S. Census Diversity Index

Maryland. See what’s here. And why it’s time to add it to the shortlist.

A highly-educated workforce. Ground-breaking innovation hubs in life sciences, cybersecurity and aerospace. And, a quality of life that makes employees feel right at home. See why businesses are starting up or relocating here, here!

ChooseMaryland.org/SiteSelection

Public Relations

To enhance the efforts of the paid business attraction campaign, the Partnership also works with a local public relations firm to place Maryland business stories in key national media outlets. These efforts have generated articles in the WSJ, Site Selection Magazine, and more. The PR firm also provides a unique benefit for Partners. Partners participate in a roundup of their company news in a press release that is distributed to key media outlets.

Sample Ads

Innovation lives here. ChooseMaryland.org/innovation

Maryland Marketing Partnership Networking Events

Several times a year, the MMP will host networking events for all of our corporate partners around the state. The Governor, MMP Board members, prospective Partners, Commerce Secretary and other key government business executives may also attend. This is a great opportunity for Partners to connect with other Maryland business leaders.

A special THANK YOU to the Maryland Marketing Partners

Rye Street Tavern Monday, May 2nd 5:30pm to 7:30pm

Campaign Management

The Board

A Governor-appointed board made up of a diverse group of business and marketing professionals works closely with the Marketing Team at the Maryland Department of Commerce to oversee the execution and management of business marketing efforts. The marketing expertise at Commerce is leveraged to save hundreds of thousands of dollars each year. In-house writing, design, video production, web, social and event management staff contribute to the campaign efforts to ensure that the majority of the funds are used for direct ad buys.

Engaging Our Partners

The Board meets quarterly and reviews the advertising campaign’s results, approves new projects and all major expenditures, and advises on fundraising and public relations efforts. All Partners are invited to attend the quarterly MMP Board meetings. A quarterly email newsletter that recaps the current projects and campaign status is distributed to all Partners as well.

Management Of Funds

Most Partnership commitments are for three years. All of the private funds collected are supported by an additional $1 million dollars from the State each year. Funds are strictly used to support business marketing efforts and are held in an account by the Maryland State Treasurer’s Office. The Maryland Department of Budget and Management oversees and distributes an appropriation each year for expenditures.

TOGETHER, WE GROW

New businesses mean more jobs, opportunities, and prosperity for all Marylanders. By supporting the Maryland Marketing Partnership, you’ll play a crucial role in promoting our state as the ideal place to do business. Don’t miss this chance to elevate Maryland’s profile and contribute to a thriving economy. Join us today, and let’s grow together.

For more information, contact Robert Scherr at robert.scherr@maryland.gov.