Adam Tsang

If you look for Adam Tsang, chances are you will find him on the cutting edge of things. Tsang likes to be in touch with the latest and greatest next thing on the horizon. He’s a marketing phenom with the instincts to look for popular trends and then take risks in incorporating them into the business plans for his restaurants and his popular podcasts.

This razor-sharp business acumen has earned him multiple titles in the 2023 Fabulist: Most Fabulous Asian Cuisine, Most Fabulous Sushi, Most

Fabulous Social Media Influencer, and Most Fabulous Young Entrepreneur. Tsang was also a finalist in multiple categories: Caterer & Date Night Restaurant, Most Fabulous Seafood, and Most Fabulous Local Personality.

“I love to be on the leading edge of things,” said Tsang. “Small towns provide the best opportunity for entrepreneurs. There’s a gap between what’s happening in the big cities and what filters down to small towns. Statesboro has changed a lot over the years and it’s exciting to be a part of new and existing projects.”

Tsang grew up in Statesboro and attended Marvin Pittman School. He graduated from Statesboro High School and left for college in California. At U.C. Irvine, he earned a degree in Computer Sciences.

“I came back in 2014,” said Tsang. “I felt the restaurant (The Boiling Shrimp) was a great place to work on my entrepreneurial spins. We were blessed to make it through COVID.”

Tsang’s parents Jean Hsu and Charles Tsang have long ties to Statesboro having been associated with the Peking Chinese restaurant located where the Bulloch County offices now stand on North Main Street.

“I am grateful to my parents for providing support and the opportunity for success,” said Tsang. “All I do is because of them. They provided a phenomenal foundation on which to grow.”

Tsang is quick to give credit for his many wins to his family and his work family. „

“It’s not me,” said Tsang. “It’s the team behind me.”

Currently, Tsang has a hand in several local enterprises. He is owner of The Saucy Shrimp (formerly The Boiling Shrimp) restaurant and Soyumi Asian Kitchen. He is a partner in Blue Mile Liquor & Spirits, locating in the old Midtown Bar building on South Main. And, he is a partner in Two Fly Guys Media Production and Pep Public Relations (PepPR).

Through Tsang’s media production company, he produces a podcast, “U Know Adam Tsang” (which not by accident sounds like ‘You know what I’m saying” when spoken), and uses it to not only promote his businesses, but the businesses of his neighbors.

“I’m all about giving back,” said Tsang. “I want to help lift up everyone. And I can do that through my podcast. I invite other local entrepreneurs to have a conversation with me about their business and ideas for investing in Statesboro.”

Tsang also likes to give back to the community by volunteering and serving on local boards such as “Dancing with the Statesboro Stars,” the annual Safe Haven fundraiser. Tsang has performed twice in the danceoff, and each year holds the afterparty at Soyumi for the cast and sponsors of the event.

“Giving back to the community is an important way to stay connected,” said Tsang. “We’ve done philanthropic projects with the Humane Society and others. We’re holding two American Red Cross blood drives at The Saucy Shrimp and Soyumi on March 6th and 7th from Noon until 5:00 p.m. Creating a little friendly competition with the goal of helping with the critical call for blood donations.”

Tsang finds great value in pouring into everything he does.

“I love the game of entrepreneurship,” he said. “For me it’s about the journey versus the angle. It’s not always about the money. It’s about working hard and having an impact. I hate to see people who don’t enjoy their work. If you are doing something that you don’t enjoy, find something that you do enjoy. You have to have a good balance.”

For Tsang, much of the enjoyment comes from spending time thinking about new ideas.

“I’ll see a new idea; I’ll see someone doing it,” said Tsang. “Then I will watch it develop to see if it has muscle. That will validate it for me.”

Tsang’s favorite thing to invest in is his workers.

“I love it all,” he said. “But my favorite thing is being able to develop talent. At the core, we all do the same thing – offer service in exchange for money. It’s how we go about doing this that makes us different. Mentoring young people about giving great service, working hard, developing ideas and giving back to the community is the best.”

Running his many businesses and investing in his workforce brings Tsang’s greatest challenge. Time.

“You always have the most of everything, except time,” said Tsang. “You have to become the most efficient with the time you have.”

And that’s his secret sauce.

“I’m always available,” said Tsang. “Any business equals the people behind it. The team is very important. And timing is important. Sometimes you have to wait for the right market conditions.”

And that’s something Tsang is always on top of. If he’s not waiting for the right market conditions, he’s moving things forward by creating excitement and bringing attention to the latest and greatest next big thing. Mixing in those big city ideas with a touch of small-town charm, creating his Most Fabulous recipe for success. S