AEC COMMUNICATION in the 21st century. What’s new? | SA.LT

AEC COMMUNICATION in the 21st century. What’s new?

Žygimantas Pagalys together with communication specialist Mintarė Palevičiūtė asked ChatGPT questions on the topic and formed a structure of the text.

Passing by an empty construction site, it is quite hard to understand what kind of steps the construction team needs to complete to build a new shopping mall, concert hall, or apartment building if you are a non-engineer. Because it’s so complicated to understand, without a piece of knowledge and a bunch of googling on your smartphone, people decide that they’re better off not knowing. However, society should stop thinking that everyone who wants to understand even a piece of information about construction should have an engineering degree. Why? Thanks to 21st-century innovations, like augmented reality (AR), virtual reality (VR), and of course artificial intelligence (AI), it can make communication more simple for everyone interested.

Construction companies typically use traditional methods of advertising their upcoming projects or partnerships by using big billboards, technically hard-to-understand articles, print advertisements, or fancy photo wallpapers on the construction site walls, etc. However, these traditional methods are becoming increasingly outdated due to changing consumer trends. Of course, in some cases, people could stop and look, but they might not be impressed or curious about how that project is going after some time has passed. Incorporating more advanced technology can not only help create engaging campaigns but also provide insights into customer behaviours which can be used to inform future strategies. Additionally, these technologies make it possible to reach a wider audience than ever before by allowing people to interact with construction companies through immersive experiences. So how do you attract and educate any person who shows slight interest in construction through the use of AR, VR, and AI?

BY USING AUGMENTED REALITY (AR)

Augmented reality (AR) is an emerging technology that overlays digital information on top of real-world objects or environments viewed through mobile devices such as smartphones or tablets. AR technology is already revolutionising the construction industry from the inside. Now, people can get real-time visualisation of construction projects from start to finish, allowing everyone to experience a project as if it had already been built by giving a better understanding of the process and end-coming results. Furthermore, AR can also help reduce costs associated with producing traditional media such as print advertisements since images created using this technology do not require additional production expenses like printing fees, etc.

BY USING VIRTUAL REALITY (VR)

Virtual reality (VR) is a technology that immerses users in simulated 3D environments. It allows us to interact and explore these digital worlds without the need for physical travel, just using virtual reality glasses. VR can be used in construction advertising to create immersive experiences that draw attention from potential customers. For example, companies could use virtual tours of their construction projects to give potential clients an idea of what they can expect when working with them or simply to “feel the aura” of upcoming apartments, etc.

BY USING ARTIFICIAL INTELLIGENCE (AI)

Good communication should be clear, concise, and easy to understand. When information is too complicated and too dense, people tend not to read everything and important material can be lost. This is where AI could help anyone understand everything, as if they were five years old. AI algorithms can quickly analyse large amounts of data, so it’s possible to ask the same question a hundred times and get a rephrased answer every time, until the person gets the answer they can fully understand.

Utilising AI, augmented and virtual reality technologies in the construction sector can provide aid not only within construction companies but also beyond them. These innovations can be used to educate people through immersive experiences and to help build sustainable ways for communicating.