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This Studio Knowledge Object book is an exploratory journey throughout the studio Tasty Culture, designed by Stavros Giannoulakis at RMIT University in Melbourne, Australia on October 2019 for the “Tasty Culture�, a studio subject within the Bachelor of Design (Communication Design) program in the School of Media and Communication. Typesets: Berthold Akzidenz Grotesk, Druk Body text, Berthold Akzidenz Grotesk Regular 8/11 pt R
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https://www.youtube.com/watch?v=-kboK01-OOk https://en.wikipedia.org/wiki/Creative_class https://en.wikipedia.org/wiki/Daddy_(slang) h t t p : / / w w w . t h e p e o p l e h i s t o r y . c o m / 1 9 7 7. h t m l h t t p s : / / e n . w i k i p e d i a . o r g / w i k i / M a r i e _ A n t o i n e t t e _ ( 2 0 0 6 _ f i l m )
VISUAL REPR FOR TASTY CU
RESANTATION ULTURE
WEEK 1
CO
OOL
Cool, what is for us? Joel Dinerstein’s talk focuses on the concept of “cool,’ and draws from his book and popular culture exhibit, American Cool, as curated for the National Portrait Gallery of the Smithsonian Institution in 2014. He is the author of an award-winning cultural history of big-band jazz and industrialization entitled Swinging the Machine: Modernity, Technology, and African-American Culture, and he has worked as a consultant on jazz and popular music for Putumayo Records, HBO’s Boardwalk Empire, and the National Endowment for the Humanities (NEH).
Why cool matters Joel Dinerstein is the Clark Endowed Chair in American Civilization and the Director of American Studies at Tulane University. He is the author and curator of American Cool, a photography and popular culture exhibit at the National Portrait Gallery of the Smithsonian Institution that ran for the first half of 2014. He has been writing and lecturing on the concept of cool for more than a decade and for 15 years he has taught a course entitled, �The History of Being Cool in America.� - TEDxNashville HBBoardwalk
Empire, and the Nationathe Humanitie.
INFLUENCED BY, INSP
PIRED BY, COPIED BY
WEEK 2
NEW YORK 1977
WEEK 3
WHY THEY WERE IMPORTANT Culture is a strong part of people’s lives. It influences their views, their values, their humor, their hopes, their loyalties, and their worries and fears.
CULTURALLY
WEEK 4
EXERCISE daddy cool Rock band Daddy Cool is an Australian rock band formed in Melbourne in 1970 with the original line-up of Wayne Duncan, Ross Hannaford, Ross Wilson and Gary Young. Daddy Who? Daddy Cool
A Daddy in gay culture is a slang term meaning an (typically) older man sexually involved in a relationship or wanting sex with a younger male. The age gap may differ, but the relationship involves the traditional parental hierarchy of father-son dynamics, the daddy providing emotional support and guidance along with sexual encouragement and nurturing to the inexperienced and vulnerable partner. Often these relationships are categorized as either “DADDY and boi” or “DAD and son,” although this is not absolute, and some relationships prefer no labels. Dad, or Daddy, are completely different from the similarly labeled sugar daddy, although this can sometimes lead to some confusion.
Concept
PRESENTATION
WEEK 5
I may not always love you But long as there are stars above you You never need to doubt it I’ll make you so sure about it God only knows what I’d be without you If you should ever leave me Though life would still go on, believe me The world could show nothing to me So what good would living do me God only knows what I’d be without you God only knows what I’d be without you If you should ever leave me Though life would still go on, believe me The world could show nothing to me So what good would living do me God only knows what I’d be without you God only knows what I’d be without you God only knows what I’d be without you God only knows what I’d be without you God only knows what I’d be without you (God only knows) God only knows what I’d be without you (what I’d be without you) God only knows what I’d be without you (God only knows) God only knows what I’d be without you (what I’d be without you) God only knows what I’d be without you (God only knows) God only knows what I’d be without you (what I’d be without you) God only knows what I’d be without you (God only knows) God only knows what I’d be without you (what I’d be without you) God only knows what I’d be without you
7 STORIES THAT MOVIE
COVER EVERY OVERCOMING THE MONSTER RAGS TO RICHES THE QUEST VOYAGE AND RETURN REBIRTH COMEDY TRAGEDY
EXERCISE
CULTURAL IMPACT
Why Clarice Starling is one of the most important female characters of all-time. For a long time, FBI agents and police detectives were roles that only went to men. Jodie Foster’s Oscar-winning turn as Clarice Starling in The Silence of the Lambs helped change all that. The FBI saw this film as a unique opportunity to recruit female applicants and so, in what was a rare act ofco-operation at the time.
WEEK 6
FILM S A FILM SCORE IS ORIGINAL MUSIC WRITTEN SPECIFICALLY TO ACCOMPANY A FILM FOR THE ACTORS.
SCORE APPROPRIATE / INAPPROPRIATE EFFECTIVE / INEFFECTIVE SCORES
EXERCISE
1989
2008
1926
1985
My goal was to capture in the design the way in which I imagined the essence of Marie Antoinette’s spirit...so the film’s candy colors, its atmosphere and teenaged music all reflect and are meant to evoke how I saw that world from Marie Antoinette’s perspective. - Sofia Coppola
WEEK 7
MUSIC AN
ND BOOZE
GIN
OUZO
OUZO CYBERPUNK FUTURE
SOUTHERN COMFORT
ABSOLUT VODKA
JÄGERMEISTER
BRENNIVÍN
BRISTOL MILK STOUT
CRISTAL
WEEK 8
WEEK 9
1968
1997
TV SH
HOWS
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N E M D A M
WEEK 10
WEEK 11
FASH
HION
RICK OWENS
WEEK 12
That’s a
all folks!
V A T S