The goal of PPC (at least for us) is to provide clients with tangible results. Pursuing figures that have no bearing on your bottom line isn't a good method to build value or long-term connections. In fact, chasing these vanity metrics down blind alleys and dead ends is a wonderful way to burn up resources. https://www.revglue.com/blog-detail/66-9-key-ppc-metrics-you-would-want-to-track-now
