WELCOME TO THE STEELE GROUP SOTHEBY’S INTERNATIONAL REALTY For over 270 years, Sotheby’s® has represented the most discerning buyers and sellers in the acquisition and sale of important assets. With 990 offices in 72 countries, Sotheby’s International Realty® captures virtually every luxury market across the globe. The Steele Group Sotheby’s International Realty merges this global brand with state-of-the-art technology, unrivaled local expertise, professional service, and a deep commitment to achieving extraordinary results for buyers and sellers around the world. We welcome the opportunity to share our unique heritage and approach to buying and selling real estate. We look forward to meeting and exceeding your expectations! Real People, Real Purpose, Real Passion - Since 1949
A BRIEF HISTORY OF OUR LEGACY AND REPUTATION
1744 Sotheby’s auction house founded on New Bond Street, London.
HERITAGE
THE STEELE GROUP SOTHEBY’S INTERNATIONAL REALTY
1955 Sotheby’s auction house expands to New York, becoming the world’s first truly international auction house.
1976 The Sotheby’s International Realty brand is formed with the vision of becoming a commanding presence in the representation of the world’s unique properties.
1979 The Steele Group (formerly known as Virginia Realty & Relocation) is formed in Richmond, Virginia.
2014 The Steele Group aligns with Sotheby’s International Realty, adding value and quality to our services.
2019 The Steele Group opens in Williamsburg, expanding their presence in Virginia.
In the heart of London in 1744, an exceptional auction house was born, and over two centuries later, the revered tradition of marketing the world’s most cherished possessions continues. As the oldest company listed on the New York Stock Exchange, Sotheby’s® now has 90 locations in 40 countries around the world. Unquestionably heralded as the most respected advisor, Sotheby’s® provides insight comparable to none. In 1976, an exceptional real estate company was launched, evolving from the same passion that guides Sotheby’s® auction house. Sotheby’s International Realty®, with more than 22,000 sales associates in approximately 990 offices in 72 countries and territories, utilizes innovation with global reach to present properties in a most unique way. In 2014, after completing a rigorous pre-approval process, our firm was selected to join the Sotheby’s International Realty® network in the greater Richmond area. Serving Richmond’s real estate needs for over 65 years, The Steele Group has developed a well-deserved reputation for professionalism, integrity, and excellence. Since affiliating, our firm has honored the brand’s legacy and reputation for quality at all price points and every lifestyle. Our continually expanding group of seasoned Agents and Associate Brokers dedicate themselves to providing outstanding personalized service to their clients. The Steele Group opened a second office in 2018, extending their presence into the heart of Richmond’s Fan District.
2018 The Steele Group grows in Richmond, opening a second office in The Fan.
In 2019, The Steele Group expanded to Williamsburg, Virginia. Utilizing the renowned expertise of our worldwide network of sales associaties and our exceptional standard of quality and service, we are changing the landscape of luxury home buying and selling. Aligning with the Sotheby’s International Realty® brand elevates our services beyond the extraordinary.
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OUR THREE CORE PRINCIPLES QUALITY
Striving for excellence is a tradition at The Steele Group Sotheby’s International Realty. Our company and our people are focused on enhancing the service to our clients. Our high standards are evident in every Sales Associate, Broker, and specialist on our team; they consistently deliver quality service and results.
INTEGRITY
Reputation is what a successful real estate company is all about. The Steele Group Sotheby’s International Realty carefully selects agents who are leaders in their communities and have established a reputation of personalized service, dedication and high moral standards.
PROFESSIONALISM
Our clients benefit from our knowledge and expertise in the latest market trends, neighborhood statistics, technology and real estate processes. The ability to accurately and smoothly navigate all aspects of a transaction has earned The Steele Group Sotheby’s International Realty our prestigious reputation.
THE GLOBAL NETWORK
INTERNATIONAL CONNECTIONS, GLOBAL INSIGHTS The Sotheby’s International Realty® network is an exclusive association of high-quality residential brokerage companies throughout the world. This gives our firm access to a global network of agents and brokers, along with a robust broker-to-broker Global Referral System to help promote your home to global buyers. Sotheby’s International Realty’s® sales team achieved over $114 billion in sales in 2019. This is a direct result of solid brand recognition, expert market intelligence and international collaboration. These exceptional results begin with unrivaled exposure for each and every listing on SIR.com, the most visited luxury real estate website in the world.
ONLINE EXPOSURE
PROPERTY DISTRIBUTION Every listing, once it goes live on SIR.com, regardless of price, is distributed to over 140 affiliate companies’ websites. We also distribute all listings to a series of global distribution partners to generate maximum visibility for our listings. These include Financial Times, The Wall Street Journal, Mansion Global and many more. Readers can search for homes on each of these partner websites. These listings are tracked by ListTrac, so we can continuously monitor property views and inquiries. This information helps us adjust our marketing efforts accordingly, always with the goal of minimal time on market. In 2017, we introduced an exclusive partnership with Apple. We are now the exclusive real estate source for Apple News, offering unprecedented exposure to 800 million iPhones and iPads worldwide.
SIMILARWEB.COM WEBSITE VISITS COMPARISON
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SIR.COM SIR.com attracts more consumers who search, view and inquire than any other luxury real estate website in the world. Millions of viewers immerse themselves each month in our collection of vibrant, quality-controlled property photographs and videos. Every listing of The Steele Group Sotheby’s International Realty begins its global debut at SIR.com and then cascades through our global network of 140 regional Sotheby’s International Realty affiliate websites, providing massive additional exposure to buyers in virtually every market in the United States and around the globe.
34M 127M 52M 63%
VISITS ANNUALLY PAGE VIEWS ANNUALLY PROPERTY DETAIL VIEWS ANNUALLY VISITS FROM OUTSIDE THE U.S. ANNUALLY
SOCIAL MEDIA
MARKETING INFLUENTIAL CONNECTIONS Social media is a vital tool for luxury brands. Influential, well-connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share that content with their circles. We aren’t simply “posting” content on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Instagram, LinkedIn and Pinterest. Our homes are front and center on the conversation, as evidenced by the fact that Facebook is the top referring source of traffic to SIR.com.
facebook.com/steelegroupsir @steelegroupsir @steelegroupsir youtube.com/thesteelegroupsir pinterest.com/steelegroupsir
GLOBAL MEDIA PARTNERSHIPS
Our global media plan is designed to drive awareness for the extraordinary properties we represent. We have contracted with leading media powerhouses whose cutting-edge innovation, strategic positioning, and international impact allow us to deliver content to discerning audiences worldwide. From the Friday Mansion Global site of The Wall Street Journal, to the South China Morning Post, no other brokerage firm provides the exclusive exposure captured by our global media plan.
COOPERATIVE ADVERTISING
The Sotheby’s International RealtyŽ cooperative advertising program provides an array of global options for advertising your property. This program uses high profile global media partners and offers targeted reach with vast worldwide exposure. Our cooperative advertising program offers pre-negotiated, exclusive advertising rates for select publications.
RESIDE The Power of Extraordinary Print
CURATE
AN AUGMENTED REALITY EXPERIENCE Available for download in the iOS App Store and the Google Play Store, Curate by Sotheby’s International Realty® allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Sotheby’s International Realty® is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers. Using Curate by Sotheby’s International Realty® while touring a property helps to overcome visualization barriers in an empty space, featuring furnishings from Houzz, BluDot, RH, Pottery Barn, and Birchlane Dwell Studio. Once a new home is purchased, Curate by Sotheby’s International Realty can be used to help a new homeowner, through augmented reality, design and purchase furnishings for their new home.
Westham Gorgeous brick and slate ranch in Westham area! One floor living at its absolute best! Renovated kitchen with marble and stainless steel. Formal living room, dining room, family room, and sunroom. Beautiful master suite with en suite bath and three additional bedrooms and hall bath. Magazine worthy and move in ready!
1103 W. DurWooD CresCent Henrico, VA Price upon request • • • • •
One floor living Kitchen renovated in 2017 Mud room with built-ins Slate roof Tankless water heater
RiveR Road CoRRidoR
Debbie Gibbs, Licensed Realtor The Steele Group Sotheby’s International Realty 6726 Patterson Avenue Richmond, VA 23226 o 804.282.3136 c 804.402.2024 debbie.gibbs@thesteelegroupsir.com
sotheby’s International realty and the sotheby’s International realty logo are registered (or unregistered) service marks used with permission. sotheby’s International realty affiliates LLC fully supports the principles of the Fair housing act and the equal opportunity act. each office Is Independently owned and operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Beautiful brick & slate Dutch Colonial on private lot along River Road features a wonderful flowing layout with hardwood floors througout. First floor includes Living Room with fireplace and marble surround, Dining Room, Eat-In Kitchen with leathered granite counters, Family Room, Bedroom, Office, and two full baths. The second floor offers four additional large bedrooms and three full baths. The lovely landscaped yard with in-ground pool gives you a feeling of relaxation & tranquility.
8912 RiveR Road Henrico, VA Price upon request • • • • •
Circular drive Slate patio and deck Garden shed Slate roof In-ground pool
Debbie Gibbs, Licensed Realtor The Steele Group Sotheby’s International Realty 6726 Patterson Avenue Richmond, VA 23226 c 804.402.2024 debbie.gibbs@thesteelegroupsir.com
Sotheby’s international Realty and the Sotheby’s international Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s international Realty affiliates LLC fully supports the principles of the Fair Housing act and the equal opportunity act. each office is independently owned and operated. if your property is listed with a real estate broker, please disregard. it is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
5,186 sq ft, 5 BR, 4.5 BA Completely expanded and renovated from 20022018 2 car detached garage
Stroll down the tree-lined streets and enjoy a short walk to Collegiate or the bus stop to sought after Henrico County Schools. Meet and greet neighbors at the Mooreland Farms pool and tennis courts or at one of the many annual neighborhood socials! You will love the friendly atmosphere of one of Richmond’s favorite neighborhoods.
Price upon request
Mooreland FarMs
8915 norWICK road Henrico, VA • Hardwood floors up and down • Three fireplaces (one gas, two woodburning) • Irrigation and professional landscaping • Formal Rooms, plus excellent casual family spaces and recreational space • First Floor en-suite guest quarters
3104 FlOyd AvEnUE Richmond, VA EXTERIOR FEATURES A covered porch spans the front of this home, offering a great spot to relax and enjoy the outdoors. Equally appealing is the new deck in the back yard. Overlooking the garden, it provides a perfect space to entertain guests. The location of this home is ideal as it is within walking distance to Carytown’s eclectic mix of shops, restaurants and entertainment venues.
3104 Floyd Avenue Richmond, vA Price upon request
• • • • •
1312 Square Feet, per appraiser 2/3 Bedrooms 1 Full, 1 Half Bath Renovated Kitchen w/Granite and Stainless Appliances Hardwood Floors and Architectural Elements Throughout
Carrie Robeson, Licensed Realtor® The Steele Group Sotheby’s International Realty 6726 Patterson Avenue Richmond, VA 23226 o 804.282.3136 thesteelegroupsir.com c 804.405.5923 carrie.robeson@thesteelegroupsir.com RVA-PROPERTIES.COM
Debbie Gibbs The Steele Group Sotheby’s International Realty 6726 Patterson Avenue Richmond, VA 23226 804.402.2024 debbie.gibbs@thesteelegroupsir.com
We craft refined, magazine quality brochures that articulate your property’s unique features and history. Brochures are distributed to targeted agents and locations through our global distribution network, immediately expanding tangible reach. sotheby’s International realty and the sotheby’s International realty logo are registered (or unregistered) service marks used with permission. sotheby’s International realty affiliates llC fully supports the principles of the Fair Housing act and the equal opportunity act. each office Is Independently owned and operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates llC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Sotheby’s International Realty® has an exclusive partnership with Apple TV, which is found in 24 million homes. With our innovative app, users can keep track of their favorite properties and recent searches while having an impeccable visual experience. The Sotheby’s International Realty® eGallery is a real-time, dynamic property slide show designed to provide worldwide reach. eGallery is displayed on high-definition screens in the Sotheby’s International Realty® and Sotheby’s® auction house locations around the world.
& HIGH QUALITY BROCHURES
eGALLERY FOR APPLE TV
DIRECT MAIL & ONLINE MARKETING STRATEGIES
The Sotheby’s International Realty® high-quality standards are reflected throughout our print and online marketing. A direct mail announcement of your property’s availability may be sent to qualified prospective buyers in your market. The Steele Group Sotheby’s International Realty maintains an extensive proprietary database strategically targeting buyers as well as highperforming agents in and around the Richmond area.
LOCAL PRINT ADVERTISING
Our firm features frequent advertisements in The Richmond Times-Dispatch, Richmond Magazine, and Estates & Homes Magazine. These publications are an important part of the day for Virginia’s sophisticated readers. They rely on them for the most comprehensive local news, events, arts and entertainment, sports, business information and local real estate. Additionally, we offer advertising in Virginia Living, Real Estate Pointer and House & Home magazines, and several other local publications.
AT THIS MOMENT
YOU WERE WELCOMED HOME Richmond, ViRginia 15:45 houRs
LIVE STYLE The location, the style, the feeling you get when you walk through the door – every aspect of your home should be a reflection of who you are, where you’ve been, and the life you aspire to live.
For your slice of happiness
Your best life begins with a home that inspires you.
Only
Real People, Real Purpose, Real Passion - Since 1949
sothebysrealty.com Property ID: Q6WGXF
Richmond, Virginia
6726 Patterson Avenue Richmond, VA 23226 o 804.282.3136 thesteelegroupsir.com
Property ID: ELRZ2F | sothebysrealty.com
6726 Patterson Avenue Richmond, VA 23226 804.282.3136 www.thesteelegroupsir.com
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.
Real People, Real Purpose, Real Passion - Since 1949
6726 Patterson Avenue Richmond, VA 23226 804.282.3136 www.thesteelegroupsir.com
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated.
Only
Real People, Real Purpose, Real Passion - Since 1949 NOW WITH 3 LOCATIONS IN VIRGINIA:
For your sanctuary LIVE
6726 Patterson Avenue · Richmond 1531 W. Main Street · Richmond 240 McLaws Circle, Suite 136 · Williamsburg thesteelegroupsir.com Each Office Independently Owned and Operated.
COM
WESTHAMPTON
WINDSOR FARMS
CCV-WESTHAMPTON AREA
Charming Cape in the near West End! Crisp interior w/fresh paint & newly refinished hardwood floors, 3 BR, renovated full ba + half ba, bright, spacious formal rms, inviting sun rm; beautiful fenced yard w/brick terraces. $399,000
Stately brick colonial on a quiet street. 5,728 sf, 6 beds, 6 full, 2 half baths, hardwood floors, 9+ft ceilings, classic details throughout, pool, 3 car garage, and large .76 acre lot with Gillette Gardens.
Custom built home in private cul-de sac close to Libbie/ Grove area. Formal living and dining rooms, open kitchen/ family room, and first floor master bedroom suite. Attached 2-car garage, 2 bedroom ensuites. $1,350,000
4629 HANOVER AVENUE
Susan Jones 804.814.0334
JU ST
LI ST
301 LOCK LANE
Laura Peery 804.921.0236
5 SPICER ROAD
Susie Benson 804.334.3966
ED
LAKEFRONT IN RIVERGATE 445 RIVERGATE DRIVE
Vacation in your own home! Over 11,000 sq ft of lakefront living space on 2.8 acres! Enjoy spectacular views of Rivergate Lake throughout the house. Indoor pool, tennis court, theater room, playground and private dock. $2,390,000
Debbie Gibbs 804.402.2024
JU ST
LI ST
52 ACRE FARM AND VINEYARD
MODEL QUALITY IN WESTERLEIGH Pristine model quality craftsman style home with $95,000 in upgrades. Recently built 2015 with 3,158 SQFT, 4 BDRM, 3 FBS First floor master suite. Sunroom. Westerleigh neighborhood offers wonderful family amenities. $499,950
Debbie Gibbs 804.402.2024, Maria Brent 804.310.1259
17012 WESTERVELT COURT
Tracy McGuire 804.937.4210
SO
JU ST
LI ST
ED
GEORGES BLUFF
RIVER ROAD CORRIDOR
A NEAR WEST END WOW
Located near River & Gaskins. This 4 bed/3.5 bath home is on a quiet cul-de-sac boasting new kitchen w/quartz countertops, S/S Appliances to include an induction stove & Miele DW. Conditioned Crawl Space. Great Flow! $639,900
Formal rooms with beautiful dentil moulding, spacious family room, sunroom with full bath could be 1st floor master. Renovated eat-in kitchen is a chef’s dream! $869,000
Extensively renovated! Custom kitchen & updated baths. 2 or 3 beds (1st floor opportunity), 3 full baths, private outdoor space w/storage & neighborhood pool add to livability. Walking distance to restaurants & shops. $349,500
9610 CARTERWOOD ROAD
Sharon Ligon 804.338.0501
ED
Elegant and historic home loaded with original character. Wine garden house great for wine tasting, cocktail hour, and smaller parties. Restored in 2011, the home is updated for modern living and entertaining. 4 bedrooms. $949,000
1063 OLD CHURCH ROAD - HANOVER COUNTY
IN G
ON
JU ST
LI ST
307 CHESWICK LANE
Debbie Gibbs 804.402.2024
8139 EAST GREYSTONE CIRCLE
Lisa Caperton 804.690.8863
ED JU ST
LI ST
ED
SALISBURY
WATERFRONT IN COBBS CREEK
FRENCH PROVINCIAL VILLA
Not your typical colonial! Magazine ready home has it all - open concept with kitchen, sunroom, family room & breakfast area. 4 bdrms, 3.5 baths, new high-end kitchen w/SS appl., quartz & marble tile. Move-In! $625,000
6,658 sf custom waterfront home along the Piankatank on 12.57 AC. 4 beds, 7.5 baths, deep water, pool, poolhouse, 14 garage bays, and private pier/ dock. Sunsets convey! $2,485,000
Piedmont Farm - Shenandoah Estate. 400 acres with Grand Manor house, two restored historic guest log homes, farm manager’s home, barn, stables, six-bay garage, spring-fed pond, pool, & more. Ideal Secluded Retreat. $6,095,000
2604 HELMSLEY COURT
Sharon Ligon 804.338.0501
1330 EBENEZER CHURCH ROAD
Laura Peery 804.921.0236
61 DEERFIELD LANE - SPERRYVILLE
Sharon Nicholson 804.929.7867
TRANSACTIONS OVERVIEW
Clients of The Steele Group Sotheby’s International Realty benefit from the firm’s global reach, powerful marketing, and superior service, regardless of price point. In addition to record-setting sales, we are proud to say among our leading competitors for the past four years running, we have had the highest average sales price, with an average of 18 days on market. We closed approximately $249 million in sales in 2019, making our firm one of the highest-performing residential real estate companies in the Richmond Area.
AVERAGE SALES PRICE
* Data provided by CVRMLS
COMMUNITY INVOLVEMENT & LEADERSHIP
The Steele Group Sotheby’s International Realty is committed to a deep level of engagement and leadership in our community. Each year, we support a wide range of art, community, and educational organizations that further strengthen the communities in which we live.
6726 PATTERSON AVENUE RICHMOND, VIRGINIA 23226 o 804.282.3136 1531 W. MAIN STREET RICHMOND, VIRGINIA 23220 o 804.249.7670
240 McLAWS CIRCLE WILLIAMSBURG, VIRGINIA 23185 o 757.378.9090
thesteelegroupsir.com