TIME FOR A GUIDE TO CYBER .. ERR. GROWTH HACKING
Disclaimer Growth Hacking changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material.
"Designed by Dooder / Freepik“
What Is Growth Hacking? It is the practise of identifying the most effective or efficient way to grow a business by rapidly experimenting with different marketing mediums and refinement of products. So basically, growth hackers use both conventional and unconventional marketing experiments with the aim to increase growth. There is no definitive way to growth hack, you need to look at your data and test, test, test and test some more. Because something that works for one business and its customers may not work for yours.
Piloting a “Landing Page” Here are some things to consider and test with your squeeze and landing pages. • Removing navigation and anything else that could distract your lead away from your call-to-action (CTA) and to just focus on your CTA. • Test and review short vs long form landing pages. • How much trust do you need to build for leads to click and buy?
Subverting “Converting Page” • Test the colouring of the CTA button so it stands out from the rest of your site and contents. • Directing readers eyes to your CTA with an arrow or if using an image (good quality) use the angles of the image to guide the readers eyes to the button.
• Testimonials on the product and what is required once they click when they give you their details. This can make the process less daunting. "Designed by Katemangostar / Freepik"
Tools for Your Toolbox • A great service to add a CTA bar to your site is HelloBar or Sumo me. •
These bars can be at the top of your page and scroll with the reader. Have them stand out with a bright colour and ask a question that they want an answer to.
• Two step opt-in forms – Leadpages, Instapage, Optinmonster • Can increase email list signup or newsletter, as anyone that continues to opt-in are committed. • Using “Yes” and “No” buttons with positive colours and text for “YES” and negative colours, sarcastic text or a smaller button for “No”.
• Thrive themes is a great solution to create landing and squeeze pages.
Email Marketing • Always look at your email data. Review your open rates and click through rates. •
Is there a time or a day in the week when you are getting better results? Schedule your emails to be sent around those times and days.
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Try resending your emails to those that didn’t open them the first time with a different subject line.
• Does your “Welcome” email engage your subscriber? Ask them a question on what they are having problems with or would like from your emails. • Depending on the length of your emails, look at adding more links to your emails and in your P.S. •
This just makes it more convenient for the reader to find your link and click.
Email Marketing Toolbox Have you added a CTA or offer to your email signature? •
Try something like “Refer a friend and get a free gift” or “Receive % off”.
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For email signature templates you could try Wisestamp.com. This can have CTA’s in them and also your business and social media details.
Test how spammy your emails are and how they look in different clients. •
Litmus.com can be used to see how your emails look.
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www.mail-tester.com can provide you with a report on how spammy your contents and title are.
When a product is purchased send the buyer an email with a cross sell or up sell on a similar product. Add a timer or sense of urgency.
Pricing and Products • Review pricing and choices for products; too many choices and readers can get overwhelmed and too few and readers can pick the cheaper option. Test which product and price to emphasis/highlight. •
By having a very expensive product in your list, it can make all your other products look affordable.
• When offering a money back guarantee – offer something more than just 30 or 60 days. Offer above and beyond, e.g. 110% of money back. This creates trust, the buyer will ask themselves “The product must be good or they will lose money with returns, why would they want to lose money?”
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Members cancelling from your service or membership. •
Follow up and ask them why they are cancelling, offer a live chat or a phone call. They could be cancelling due to not knowing some features of your service.
Tools for Your Products • Tools for creating pricing pages.
• A solid live chat service. •
, is a good free resource.
• For cart abandonment, check out.
Interactive Pages Gamification and loyalty programs for your business? •
Try setting up your products so that buyers have a limited amount per day of views or time to purchase your offer at discount. After they run out of views they can’t buy the product for the discounted rate.
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Think about using a gamification character that shows and teachers users about different aspects of your site or service.
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Social loyalty scheme where users review, comment or answer questions from other customers and they get points, badges, discounts or rewards for doing so. •
You can give your customers a head start. This head start could still be for makeing 5 purchases and get 20% off the 6th but add two more purchases (total of 7 purchases) but have the first two purchases already filled in when they become a customer.
Interactive Page Tools Loyalty tools. • •
For any type of business try bellycard.com www.sweettoothrewards.com is a free loyalty solution.
• Customer rewards –
.io
Gamifications tools • For WordPress – • An all round service -
Customer review tools • WordPress – WP Customer Reviews. • Joomla – Jlex review. • Shopify – YotPo Reviews.
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Title Copywriting Some examples of title types to test. • • • • • •
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Look at your product or business competitions comments/complaints and use that as a title/headline. Survey customers to craft title/headline. Headlines that compare or have envy in them. Money spent on time/enjoyment over money spent on things (enjoyable experience). Brand name or description that makes customers feel better for buying the product, hopefully this allows you to charge more. Headlines with numbers, question titles, curious or how-to are great to catch the attention of readers, try also using a negative spin (bad news travels fast). See what titles are popular on Buzzfeed, ViralNova and Upworthy. Change them around to fit your contents.
Title Copywriting Tools Tools to help you create your titles. • www.coschedule.com reviews your headline and gives you tips on how to improve. • www.aminstitute.com select the headline analyser option. Provides a report on your title. • www.upworthygenerator.com, generates random titles. • A WordPress plugin is “Title Experiments Free”. • And for Joomla extensions, try “DM A/B Test”.
Content Copywriting Some things to think about when creating content. •
Content that has a little bit of a competition can generate more interest e.g. find a misspelt word to get money off or to be acknowledged for it.
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Using story telling for posts and content or have readers interact by adding their own imagination to the story. Write the story at the beginning of the post/content and then reference back to them throughout. •
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Record yourself answering a topic you would like to post about, then take that and write your post or article. Be relatable and write like you speak.
To capture a larger audience, how about translating your posts into more languages and ensuring they are translated correctly.
Content Copywriting Tools Translation tools • Google translator for content or add your site to https://translate.google.com/manager/website . • WordPress plugin “Transposh”. • Lang-8.com allows you to upload your content for native speakers to correct. • Amara.org allows you to upload video and translates it into another language.
De-Brief So what just happened?
is about looking at your data and testing to see what works. It’s not creating a marketing plan or following a guide that everyone does. It isn’t an exact science, but it is something that businesses of all sizes can leverage for success and growth.
TIME FOR A GUIDE TO CYBER .. ERR. GROWTH HACKING
Disclaimer Growth Hacking changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material. "Designed by Dooder / Freepik“