www.steelwoodconcept.com
design concept Henry&co. photo Damiano meneghetti location fishmarket - padova
catalogue 2014 / 2015
Today we are living a period of deep change in which everything seems to be marked by intense time acceleration which in combination with the action of the economic crisis, has crumbled every life and every form of stability. From this it has burned a real revolution of lifestyle, a metamorphosis of the living concept. SWC’s aim is to get and interpret this above mentioned change. SWC Collection was born in 2010 und it is undertaking an intensive process of stretching Brand which could create a conceptual approach which measures up against the living evolution. From the beginning Steelwood Collection is characterized by the use of materials, wood and metal, which achieve the combination of the vintage style with a more dynamic one. This should represent the constant change of the present time. However it needed, an additional step; today the living style has become a unique and complex unit branched in its various aspects: not only the FURNITURE but also the CLOTHING and the LIVING STYLE. SWC Collection has decided to engage in these three areas with the creation of 360 ° living brand.
TEXTURE
In order to strengthen the brand identity and to ensure the unity of the three branches, SWC has selected a series of right pattern from which they were born three textures; each of them act, at the same time, like a red thread that connects our products and as the features that characterizes them, making them unique.
The versatility and dynamism of texture allows us to renew our collection, creating new textures instead of producing new models. All SWC textures will be designed on the basis of current trends, considering the trends which are more interesting and striking.
STEEL WOOD Heat and frost, curves and lines, vintage and modern style. STEELWOOD CONCEPT was born from the steel and the wood, two materials which are opposed for many reasons, but that at the moment they are put skillfully together , they give dynamism and wisdom to the collection.
Steelwood Concept HEADQUARTER Via Dell’Agricoltura, 12 37051 Bovolone VERONA - Italy T +39 045 66 83 447 F +39 045 66 80 267 info@steelwoodconcept.com