Portfolio by Steer Creative Limited

Sector: Retail/Home Shopping Client: Shop Direct Group Brief: Shop Direct Group asked me to visualise a

family

personalised journey. Utilising the data they have

on their customers - show how we can best use Recruitment this across all channels.

Recruitment

Result: Extensive 6 month project resulting in

various peices of communication. Personailsed email and letter resulted in a 27% response rate on

NOTES customers who had lapsed for more than 2 years. Neil Steer: “This A4 simple welcome“A fully personalised letter. letter

This consists of personalised offer panels, which can be demonstrates how all the elements come bespoke, dependant on marketing variable. together to create a fully personalised offer. Designed through pre determined variables. Dependent on triggers in the data, each and We can now talk to the every customer receives a completely different customer as an individual.”

communication.”

Electricals ZWR-T2J-1T

ZWR-T2J-1T

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

PRICE CRASH

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

£45 Penguin Earl tipped pique polo.

Welcome to Littlewoods.com

Welcome to kays.co.uk

Dear Mr. Steer,

Dearpack Missof Sample, two

£18 Ben Sherman boxer shorts.

ZWR-T2J-1T

.co.ukAnewfreshlook

PLUS, ORDER TODAY, IT'S YOURS TOMORROW. If it's not quite right our returns are FREE! Prefer to be contacted by email? Visit www.very.co.uk/emailsignup Our emails are tailored to you, fashion moves fast, so stay ahead and get online for a greater choice.

Plus with our Very account you can be choosy about the way you pay, just pick the option that works for you! Every purchase qualifies for Take 3 today and everytime you shop! This means

Get the you pay no interest when you pay for oyur purchases over 3 complete

months. Need more time to pay? You can pay over a longer 1000's of affordable looknew period with the Very account. So what are you waiting for! Get products fromfor ouronly new ZWR-T2J-1T AC shopping now... collection - and don't pay MR AB Sample a penny for a whole year! NEW IN! 123 New Street Buy Now - Pay March 2011 £115 Sample Town Replay •Free standard delivery Waitom Cheshire Lydia Hudson slim jeans . •Free returns SK4Manager 4QX Customer

MR AB Sample dson department The new store a Huonline £263 Lydi 123 New Street Lydia Hudson Lydia Hudson Sample Town Customer Manager

ZWR-T2J-1T Cheshire SK4 4QX

MRwww.littlewoods.com AB Sample 123 New Street 08448 222 321 Line open 7am - 11am, 7 days a week Welcome to Sample Town marshallward.co.uk Cheshire SK4 4QX Dear Mrs Sample,

•Earn Rewards •Sizes 8 to 32 •1000's of prices lower £60 than last year Adidas Our best selling top!

www.kays.co.uk £45 08448 222 to 321 Welcome Earl Line open 7am - 11am, 7 days aPenguin week

£6.06 BRAND AREA PER WEEKBRAND AREA THIS AREA CAN BE This area can be POPULATED WITH populated with ANY SDG LOGO

NEW IN!

tipped pique polo. empirestores.co.uk

Lydia Hudson Customer Manager

£75 Teatro printed maxi dress

family £25 bow multi charm set

£18 Ben Sherman pack of two boxer shorts.

www.empirestores.co.uk The new online department store thank youwww.marshallward.co.uk for requesting our Very catalogue.

08448 222 321 08448 222your 321FREE copy of the Very.co.uk ZWR-T2J-1T AC I'm delighted to enclose Line open 7am - 11am, 7 days a week Line open 7am - 11am, 7 days a week catalogue. been allowed £750 to spend today MR You AB have Sample available until 24/06/2010. Our online store and catalogue is full TONE OF 123 New Street of the latest trends, the most up to date technology and inspiring Sample Town VOICE/LETTER ideas for your home. Neil, you also qualify for our introductory £8 Cheshire £10 OFF your first order when you spend £25 or more! Ladybird boys short BASED ON AGE AND sleeve check shirt Just quote SK4 ZZ351. 4QX PLUS, ORDER TODAY, IT'S YOURS TOMORROW. If it's not quite right our returns are FREE! Prefer to be contacted by email? Visit www.very.co.uk/emailsignup Our emails are tailored to you, fashion moves fast, so stay ahead and get online for a greater choice. Dear Mrs Sample,

Lydia Hudson thank you for requesting our Very catalogue. Customer Manager I'm delighted to enclose your FREEdepartment copy of the Very.co.uk The new online store catalogue. You have been allowed £750 to spend today ZWR-T2J-1T AC available until 24/06/2010. Our online store and catalogue is full MR families AB Sample of all your needs, from a great kida range Typicalwith Ladybird to the best if toys on the net. Jane, you also qualify for our 123 range New Street introductory £10Town OFF your first order when you spend £25 or more! Sample Just quote7am ZZ351. Line open - 11am, 7 days a week variable Cheshire

was £20.00 now £14.00 save £6.00 weave effect cross body bag

TONE OF VOICE Based on the customers proﬁle NEWPROFILE OF THE IN! CUSTOMER - THE ie age, address etc. LETTER STYLE AND Get the the typographic TONE OF VOICE complete look CAN BE ADAPTED style and tone for only ofTO BECOME MORE voice can Top be ENGAGING. NEW IN! adapted to style become relevant ideas and engaging.

Welcome to Very.co.uk Lydia Hudson .co.uk

£263

£8 Disney Mickey Mouse T-shirt £115 Replay Waitom slim jeans .

£99 Miu Miu logo sunglasses

39.7% APR

Superstar II £8 trainers Ladybird Jamie canvas strap shoe

Welcome to Very.co.uk

ia Hudson dSample, LDearyMs.

Lydia Hudson thank youManager for requesting our Very catalogue. Customer I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today Typical available until 24/06/2010. Our online store and catalogue is full of the latest trends, the most up to date technology and inspiring ideas for your home. Jane, you also qualify for our introductory Line OFF openyour 7amfi-rst 11am, days ayou week £10 order7when spend £25 variable or more! Just quote ZZ351.

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Typical

39.7% APR variable

Welcome to Very.co.uk Dear Miss Sample, thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today available until 24/06/2010. Our online store and catalogue is full of the latest trends, the most up to date technology and inspiring ideas for your home. Jane, you also qualify for our introductory £10 OFF your first order when you spend £25 or more! Just quote ZZ351. Plus with our Very account you can be choosy about the way you pay, just pick the option that works for you! Every purchase qualifies for Take 3 today and everytime you shop! This means you pay no interest when you pay for oyur purchases over 3 months. Need more time to pay? You can pay over a longer period with the Very account. So what are you waiting for! Get shopping now...

Lydia Hudson

www.Very.co.uk 08448 222 321 Line open 7am - 11am, 7 days a week

Typical

39.7% APR variable

£8 ase wait... Ladybird pack of two boys fisherman hats

£263 NEW IN!

nthe Lydia Hudson Lydia Hudson Lydia HudsoGet complete look Account Lydia Hudson Lydia Hudson Customer Manager

www.Very.co.uk 08448 222 321 Line open 7am - 11am, 7 days a week

Lydia Hudson Customer Manager

£115 Replay Waitom slim jeans .

www.Very.co.uk 08448 222 321 39.7% APR Line open 7am - 11am, 7 days a week variable

Typical

for only Buy it now, pay no interest over 3 motnhs Typical Typical on everything, £60 Adidas every time you shop Superstar II Line open 7am - 11am, 7 days a week variable variable

£263

Customer Manager

www.Very.co.uk 08448APR 222 321 39.7%

39.7% APR

trainers

£32 Love Label Darcy wing island platform ankle boots

Electricals

READ 4 REVIEWS FOR THIS PRODUCT ONLINE AVERAGE RATING

PRICE CRASH

ZWR-T2J-1T

AC ZWR-T2J-1T

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

MR AB Sample 123 New Street£45 Penguin Earl Sample Town tipped pique polo. Cheshire SK4 4QX

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

Get the complete look Account for only Buy it now, pay no interest over 3 motnhs Welcome to Littlewoods.com Welcome on everything, every timeDear youMr.shop Steer, Dear Miss Sample,

£25 Fred Perry shoulder bag .

FROM ONLY

£6.06

Welcome to PER WEEK to kays.co.uk marshallward.co.uk £18 Ben Sherman Dearpack Mrs ofSample, two boxer shorts.

Save £180 Now only £649

easier for big events like, the Summer holidays! Every purchase

INCENTIVE INCENTIVE OFFER PANEL

OFFER PANEL

All dependant on propensity to react.

1000’s

more ideas online + NEW must - have web exclusives

Delivery

Order today, delivery tomorrow! + FREE returns

was £20.00 now £14.00 save £6.00 weave effect cross body bag

£96 Ray-ban aviators

thank you for requesting our Very catalogue. thank you for requesting our Very catalogue. thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk I'm delighted to enclose your FREE copy of the I'mVery.co.uk delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today catalogue. You have been allowed £750 tocatalogue. spend today until 24/06/2010. Our online store and catalogue is full You have been allowed £750 toavailable spend today available until 24/06/2010. Our online store and catalogue full of catalogue all your families available until is 24/06/2010. Our online store and is full needs, from a great kida range with Ladybird to the best range if toys on the net. Jane, you also qualify for our of the latest trends, the most up to date technology and trends, inspir- the most up to date technology of the latest and inspirintroductory £10 OFF your first order when you spend £25 or more! ing ideas for your home. Neil, you also qualify for our ing ideas for your home. Neil, you also qualify forquote our introducJust ZZ351. introductory £10 OFF your first order when you spend £25 or tory £10 OFF your first order when you spend £25 or more! more! Just quote ZZ351. Plus with our Very account you can be pace yourself and plan Just quote ZZ351.

CROSS SELLING BNPL, Cross selling BNPL, FREE PRIZE DRAW ETC FreeALL DEPENDANT ON Prize Draw etc. PROPENSITY TO REACT.

was £20.00 now £14.00 save £6.00 weave effect cross body bag

shopping...

£263

Customer Manager

Steer Design 0781 802 6023 www.neilsteer.com

NEW IN!

£75 Teatro printed maxi dress

£25 bow multi charm set

£75 Teatro printed maxi dress

£25 bow multi charm set

£8 ase wait... Ladybird pack of two boys fisherman hats

Get the complete look Account for only Buy it now, pay no interest over 3 motnhs on everything, every time you shop

£8 Disney Mickey Mouse T-shirt

£8 Ladybird Jamie canvas strap shoe

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

Lydia Hudson Customer Manager

NEW £60 IN! Adidas

SK4our 4QX Plus with Very account you can be pace yourself and plan easier for big events like, the Summer holidays! Every purchase qualifies for Take 3 today and everytime you shop! This means you pay no interest when you pay for your purchases over 3 months. When it's all getting on top of you, pay over a longer period with the Very account. So go sit on the sofa with the kids and get shopping...

£29 South denim playsuit

Lydia Hudson

Dear Mr. Steer,

Created for SDG by Transactis Creative www.transactis.co.uk

.co.uk The new online department store ZWR-T2J-1T

Lydia Hudson Customer Manager

www.Very.co.uk 08448 222 321

£18 Ben Sherman pack of two boxer shorts.

• this Samsung TV achieves full HD 1080p resolution for stunning picture quality • wide colour enhancer technology makes colours £99 appear even more brilliant • SRS TruSurround HD audio gives you virtual Miu Miusurround logo sound from just two speakers sunglasses • 1000-page Teletext and electronic programme guide • Dolby Digital+ • game mode • resolution: 1920x1080 • high contrast ratio • 4 HDMI sockets, 1 SCART socket, Wiselink USB connection, PC and PC audio inputs • platinum black design • wall-mountable • dimensions: H 25.9in x width: 36.1in x depth: 10" • model: LE37B550A5WXXC • Samsung helpline: 0870 726 7864

Welcome to Very.co.uk .co.uk

www.Very.co.uk 08448 222 321

£25 Fred Perry shoulder bag .

best sellers

39.7% APR variable

£12

Lydia Hudson

£8 Ladybird boys short sleeve check shirt

Save £180 any SDG logo Now only £649 This seasons

thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today £25 available until 24/06/2010. Our online store and catalogue is full of the latest trends, the most up to date technology and inspiring Fred Perry ideas for your home. Jane, you also qualify for our introductory shoulder bag . £10 OFF your first order when you spend £25 or more! Just quote ZZ351.

Plus with our Very account you can be pace yourself and plan easier for big events like, the Summer holidays! Every purchase qualifies for Take 3 today and everytime you shop! This means you pay no interest when you pay for your purchases over 3 months. When it's all getting on top of you, pay over a longer period with the Very account. So go sit on the sofa with the kids and get shopping...

£45 Penguin Earl tipped pique polo.

Typical

Superstar II trainers

Fantastic value jersey fold detail scoop neck long sleeve top. Flattering gathered band detail. Fabric content varies. 95% viscose, 5% elastane or 100% viscose. Machine washable. Black, print, blue or yellow. From Dear Ms. Sample, Read the reviews online.

£99 Miu Miu logo sunglasses

FROM ONLY

£25 Fred Perry shoulder bag .

PRODUCT AND PRODUCT AND Top Offer panel OFFER PANEL OFFER PANEL style .co.uk .co.uk .co.uk Decide which EVEN AT THE BEGINNING at theThe The new onlineEven department store new online departmentThe store new online department store ideas customers match OF THE CUSTOMER JOURNEY ZWR-T2J-1T AC ZWR-T2J-1T AC ZWR-T2J-1T AC each other and cross sell. beginning of THE COMMUNICATION CAN BE MR AB Sample MR AB Sample MR AB Sample 123 New Street New Street 123 New Street RELEVANT TO THE CUSTOMER. the customer123 NEW IN! Sample Town Sample Town Sample Town ONCE THE TRANSACTIONAL Cheshire Cheshire Cheshire journey the SK4 4QX SK4 4QX SK4 4QX HISTORY IS ESTABLISHED THE NEW IN! communication LEVEL OF PERSONALISATION CAN BECOME VERY FOCUSED. can be relevant to theto customer. Welcome Very.co.uk Welcome to Very.co.uk Welcome to Very.co.uk Once the Dear Mr. Steer, Dear Mrs Sample, Dear Ms. Sample, transactional thank you for requesting our Very catalogue. thank you for requesting our Very catalogue. thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk I'm delighted to enclose your FREE copy of the Very.co.uk I'm delighted to enclose your FREE copy of the Very.co.uk history is catalogue. You have been allowed £750 to spend today You have been allowed £750 to spend catalogue. catalogue. today You have been allowed £750 to spend today available until 24/06/2010. Our online store and catalogue full available untilis24/06/2010. Our online store and available catalogue untilis24/06/2010. full Our online store and catalogue is full of the latest trends, the most upestablished to date technology of alland yourinspiring families needs, from a great kida range of thewith latest Ladybird trends, the most up to date technology and inspiring ideas for your home. Neil, you also qualify for our to introductory the best range if toys on the net. Jane, you ideas also qualify for yourfor home. our Jane, you also qualify for our introductory £10 OFF your first order when you spendlevel £25 orintroductory more! spend OFF £25 your or more! first order when you spend £25 or more! the of £10 OFF your first order when you£10 Just quote ZZ351. Just quote ZZ351. Just quote ZZ351. personalisation PLUS, ORDER TODAY, IT'S YOURS TOMORROW. Plus with our Very account you can be pacePLUS, yourself ORDER and TODAY, plan IT'S YOURS TOMORROW. If it's not quite right our returns are FREE! easier for big events like, the Summer holidays! If it'sEvery not quite purchase right our returns are FREE! can become Prefer to be contacted by email? qualifies for Take 3 today and everytime you shop! Prefer This tomeans be contacted you by email? Get the Visit www.very.co.uk/emailsignup pay no interest when you pay for your purchases Visitover www.very.co.uk/emailsignup 3 months. complete look Our emails are tailored to you, fashion moves When fast, soit'sstay all ahead getting on top of you, pay over aOur longer emails period arewith tailored to you, fashion moves fast, so stay ahead very focused for with only and get online for a greater choice. the Very account. So go sit on the sofa and theget kids online andfor geta greater choice.

PLUS, ORDER TODAY, IT'S YOURS TOMORROW. qualifies for Take 3 today and everytime you shop! This means you Plus with our Very account you can be choosy the way pay about no interest when you pay for your purchases over 3 months. If it's not quite right our returns are FREE! Do not adjust your set, the picture on this Samsung When it's all getting on top ofHDyou, pay areally longer period with 37in full Freeview LCD over television is this good. you pay, just pick the option that works for you! Every purchase Prefer to be contacted by email? VeryThis account. sit on the sofa with the kids and get qualifies for Take 3 today and everytime youthe shop! meansSo go You can ditch the clutter too as this Samsung TV Visit www.very.co.uk/emailsignup shopping... has Anynet+ technology, so you can control any Get the noahead interest when you pay for oyur purchases over 3 Our emails are tailored to you, fashion moves you fast, pay so stay Samsung audiovisual device with one remote. and get online for a greater choice. months. Need more time to pay?complete You can pay over a longer • this Samsung TV achieves full HD 1080p resolution for stunning picture quality period with the Very account. So what look are you waiting for! Get • wide colour enhancer technology makes colours appear even more brilliant for only shopping now... • SRS TruSurround HD audio gives you virtual surround

Lydia Hudson Online n so d u n dia H udIN!so Keep checking £263 Ly Lydia HNEW Lydia Hudson

online there’s loads Customer Manager more choice and new stuff gets www.littlewoods.com added all the time

Lydia Hudson Customer Manager

£115 Replay Waitom slim jeans .

sound from just two speakers • 1000-page Teletext and electronic programme guide • Dolby Digital+ • game mode • resolution: 1920x1080 • high contrast ratio • 4 HDMI sockets, 1 SCART socket, Wiselink USB connection, PC and PC audio inputs • platinum black design • wall-mountable • dimensions: H 25.9in x width: 36.1in x depth: 10" • model: LE37B550A5WXXC • Samsung helpline: 0870 726 7864

www.kays.co.uk www.marshallward.co.uk Typical 08448 222 321 08448 222 321APR 08448 222 321 39.7% Line open 7am - 11am, 7 days a week Line open 7am 11am, 7 days a week Line open 7am - 11am, 7 days a week variable £60 Adidas Superstar II trainers

A fresh new look

1000's of affordable new products from our new collection - and don't pay a penny for a whole year! Buy Now - Pay March 2011

•Free standard delivery •Free returns •Earn Rewards •Sizes 8 to 32 •1000's of prices lower than last year Our best selling top!

£12

Recruitment Sector: Retail/Home Shopping Client: Shop Direct Group Brief: Shop Direct Group asked me to visualise a personalised journey. Utilising the data they have

Electricals

on their customers - show how we can best use this across all channels. Result: Extensive 6 month project resulting in various peices of communication. Personailsed

ZWR-T2J-1T

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

£45 Penguin Earl tipped pique polo.

customers who had lapsed for more than 2 years.

Welcome to Littlewoods.com

Neil Steer: “Here we can see the amount of

Dear Mr. Steer,

is generated from ONE template. These examples show personalisation used for a younger, mainstream and mature audience. We also include differences for men and women. The top 4 designs show differences with brand and offers. In this case there are 9.2 million possible variations all from the ame template.”

PRICE CRASH FROM ONLY

£25 Fred Perry shoulder bag .

email and letter resulted in a 27% response rate on

variability possible. The design for each customer

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

Welcome to kays.co.uk £18 Ben Sherman pack of two boxer shorts.

Get the complete look for only

NEW IN!

Lydia Hudson Customer Manager

Dear Miss Sample, thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today available until 24/06/2010. Our online store and catalogue is full of the latest trends, the most up to date technology and inspiring ideas for your home. Neil, you also qualify for our introductory £10 OFF your first order when you spend £25 or more! Just quote ZZ351.

Lydia Hudson

£6.06 PER WEEK

£263

£115 Replay Waitom slim jeans .

Recruitment

Lydia Hudson Lydia Hudson Customer Manager

www.littlewoods.com

08448 222 321 Line open 7am - 11am, 7 days a week

Plus with our Very account you can be choosy about the way you pay, just pick the option that works for you! Every purchase qualifies for Take 3 today and everytime you shop! This means you pay no interest when you pay for oyur purchases over 3 months. Need more time to pay? You can pay over a longer period with the Very account. So what are you waiting for! Get shopping now...

£60 Adidas Superstar II trainers

www.kays.co.uk 08448 222 321 Line open 7am - 11am, 7 days a week

Save £180 Now only £649

A fresh new look ZWR-T2J-1T

1000's of affordable new products from our new collection - and don't pay a penny for a whole year! Buy Now - Pay March 2011

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

•Free standard delivery •Free returns •Earn Rewards •Sizes 8 to 32 •1000's of prices lower than last year

Welcome to marshallward.co.uk

Our best selling top!

Dear Mrs Sample,

£12

Do not adjust your set, the picture on this Samsung 37in full HD Freeview LCD television really is this good. You can ditch the clutter too as this Samsung TV has Anynet+ technology, so you can control any Samsung audiovisual device with one remote. • this Samsung TV achieves full HD 1080p resolution for stunning picture quality • wide colour enhancer technology makes colours appear even more brilliant • SRS TruSurround HD audio gives you virtual surround sound from just two speakers • 1000-page Teletext and electronic programme guide • Dolby Digital+ • game mode • resolution: 1920x1080 • high contrast ratio • 4 HDMI sockets, 1 SCART socket, Wiselink USB connection, PC and PC audio inputs • platinum black design • wall-mountable • dimensions: H 25.9in x width: 36.1in x depth: 10" • model: LE37B550A5WXXC • Samsung helpline: 0870 726 7864

Typical

39.7% APR variable

This seasons best sellers ZWR-T2J-1T

NEW IN!

Welcome to empirestores.co.uk £75 Teatro printed maxi dress

Dear Ms. Sample, thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today available until 24/06/2010. Our online store and catalogue is full of the latest trends, the most up to date technology and inspiring ideas for your home. Jane, you also qualify for our introductory £10 OFF your first order when you spend £25 or more! Just quote ZZ351. PLUS, ORDER TODAY, IT'S YOURS TOMORROW. If it's not quite right our returns are FREE! Prefer to be contacted by email? Visit www.very.co.uk/emailsignup Our emails are tailored to you, fashion moves fast, so stay ahead and get online for a greater choice.

Lydia Hudson

£99 Miu Miu logo sunglasses

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

£25 bow multi charm set

Lydia Hudson

Lydia Hudson Customer Manager

www.marshallward.co.uk

www.empirestores.co.uk

08448 222 321 Line open 7am - 11am, 7 days a week

was £20.00 now £14.00 save £6.00 weave effect cross body bag

BRAND EXAMPLES THESE EXAMPLE SHOW HOW THE SAME TEMPLATE CAN GENERATE DIFFERENT LOOKS FOR DIFFERENT BRANDS

.co.uk The new online department store ZWR-T2J-1T

.co.uk

£29 South denim playsuit

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

The new online department store

ZWR-T2J-1T

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

Welcome to Very.co.uk

Created for SDG by Transactis Creative www.transactis.co.uk

Dear Miss Sample,

Dear Mr. Steer,

Lydia Hudson Lydia Hudson Customer Manager

www.Very.co.uk 08448 222 321 Line open 7am - 11am, 7 days a week

£96 Ray-ban aviators

£32 Love Label Darcy wing island platform ankle boots READ 4 REVIEWS FOR THIS PRODUCT ONLINE AVERAGE RATING

Get the complete look Account for only Buy it now, pay no interest over 3 motnhs on everything, every time you shop

£263

Typical

39.7% APR variable

Dear Mrs Sample, thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today available until 24/06/2010. Our online store and catalogue is full of all your families needs, from a great kida range with Ladybird to the best range if toys on the net. Jane, you also qualify for our introductory £10 OFF your first order when you spend £25 or more! Just quote ZZ351.

Lydia Hudson

Get the complete look for only NEW IN!

Lydia Hudson Customer Manager

www.Very.co.uk 08448 222 321 Line open 7am - 11am, 7 days a week

£263

£115 Replay Waitom slim jeans .

THESE EXAMPLE SHOWS HOW THE SAME BRAND CAN SPEAK TO THE CUSTOMER INDIVIDUALLY. RELEVANT PRODUCT, OFFERS, TONE OF VOICE, BRAND IMAGE.

£60 Adidas Superstar II trainers

www.Very.co.uk 08448 222 321 Line open 7am - 11am, 7 days a week

Typical

39.7% APR variable

ZWR-T2J-1T

£99 Miu Miu logo sunglasses

NEW IN!

£75 Teatro printed maxi dress

Dear Ms. Sample,

£8 Ladybird Jamie canvas strap shoe

£8 ase wait... Ladybird pack of two boys fisherman hats

Get the complete look Account for only Buy it now, pay no interest over 3 motnhs on everything, every time you shop

£263

Lydia Hudson Customer Manager

Typical

39.7% APR variable

Lydia Hudson

The new online department store

Top style ideas

Welcome to Very.co.uk £8 Disney Mickey Mouse T-shirt

VERY EXAMPLES

Steer Design 0781 802 6023 www.neilsteer.com

NEW IN!

Welcome to Very.co.uk £18 Ben Sherman pack of two boxer shorts.

.co.uk MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

£8 Ladybird boys short sleeve check shirt

£25 Fred Perry shoulder bag .

Welcome to Very.co.uk thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today available until 24/06/2010. Our online store and catalogue is full of the latest trends, the most up to date technology and inspiring ideas for your home. Jane, you also qualify for our introductory £10 OFF your first order when you spend £25 or more! Just quote ZZ351.

MR AB Sample 123 New Street Sample Town Cheshire SK4 4QX

£45 Penguin Earl tipped pique polo.

NEW IN!

family

thank you for requesting our Very catalogue. I'm delighted to enclose your FREE copy of the Very.co.uk catalogue. You have been allowed £750 to spend today available until 24/06/2010. Our online store and catalogue is full of the latest trends, the most up to date technology and inspiring ideas for your home. Jane, you also qualify for our introductory £10 OFF your first order when you spend £25 or more! Just quote ZZ351. PLUS, ORDER TODAY, IT'S YOURS TOMORROW. If it's not quite right our returns are FREE! Prefer to be contacted by email? Visit www.very.co.uk/emailsignup Our emails are tailored to you, fashion moves fast, so stay ahead and get online for a greater choice.

£25 bow multi charm set

dia Hudson Ly Lydia Hudson Customer Manager

www.Very.co.uk 08448 222 321 Line open 7am - 11am, 7 days a week

Typical

39.7% APR variable

was £20.00 now £14.00 save £6.00 weave effect cross body bag

Retention Sector: Retail/Home Shopping

6 18-30

Client: Shop Direct Group

Male

31-55 56-75

Brief: Shop Direct Group asked me to visualise a

Home and Leisure

personalised journey. Utilising the data they have

18-30 Female

on their customers - show how we can best use

31-55 56-75

this across all channels.

HIGH VALUE

Retention

Result: Extensive 6 month project resulting in various peices of communication. Personailsed

Fashion and Footwear

email and letter resulted in a 27% response rate on

18-30

Neil Steer: “This page visualises the selection

31-55 56-75

CREDIT 18-30

requires customers who have spent this season

Male

31-55 56-75

to spend more. We have included examples of a

Home and Leisure

postcard and an email to three different customers.

18-30 Female

Each derivative comes out of ONE template.”

31-55 56-75

LOW VALUE 18-30 Male

31-55 56-75

Fashion and Footwear 18-30 Female

31-55

Customers who have ordered this season

56-75

OBJECTIVE: SPEND MORE

18-30

Male

31-55 56-75

Home and Leisure 18-30 Female

31-55 56-75

HIGH VALUE 18-30 Male

31-55 56-75

Fashion and Footwear 18-30 Created for SDG by Transactis Creative www.transactis.co.uk

Female

31-55 56-75

NON CREDIT 18-30 Male

31-55 56-75

Home and Leisure 18-30 Female

31-55 56-75

LOW VALUE 18-30 Male

31-55 56-75

Steer Design 0781 802 6023 www.neilsteer.com

“The postcards thank the customer for their purchase, and highlight similar product offers based on the transactional history”

Multichannel Offline Online PERSONALISED EMAIL Multichannel COMPLETELY DIFFERENT LOOK AND Male Offline 31-55 Online FEEL, TONE OF VOICE, PRODUCT AND Multichannel OFFERS, ALL FROM THE EXACT SAME 56-75 Offline Online TEMPLATE

Female

process. In this example our brief and objective

Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online

NOTES

18-30

NOTES

customers who had lapsed for more than 2 years.

7 Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online

Fashion and Footwear 18-30 Female

31-55 56-75

Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online

Retention NOTES

Multichannel Offline Online Multichannel Offline OnlineCreated for SDG by Transactis Creative Multichannel www.transactis.co.uk Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online Multichannel Offline Online

Created for SDG by Transactis Creative www.transactis.co.uk

PERSONALISED EMAIL COMPLETELY DIFFERENT LOOK AND FEEL, TONE OF VOICE, PRODUCT AND OFFERS, ALL FROM THE EXACT SAME TEMPLATE

Sector: Various Client: Various Brief: Art direction. Result: Unrivalled experience in Art Directing photography in all disiplines. Neil Steer: â&#x20AC;&#x153;I have Art Directed with some of the worlds most renowned photographers, in all of the major locations. I have also worked with most of the biggest home shopping companies in the UK.â&#x20AC;?

Steer Design 0781 802 6023 www.neilsteer.com

Sector: Retail Client: Charles Tyrwhitt Brief: Charles Tyrwhitt wanted a simple campaign to reactivate lapsed customers. The potential targets had not shopped with them for over 2 years. Result: I had no understanding on why the customers had lapsed thus an unbranded intrigue campaign worked. The result was a 30% response rate. Neil Steer: â&#x20AC;&#x153;Very simple and successful campaign for Charles Tyrwhitt. The customer receives an unbranded intrigue postcard encouraging them to visit the PURL. Once there they are given the gift and the brand is revealed.â&#x20AC;?

Steer Design 0781 802 6023 www.neilsteer.com

Return Address: 3D Michigan Drive, Tongwell, MK15 8HQ

style is a gift

<<First Name Last Name>> <<Address Line 1>> <<Address Line 2>> <<Address Line 3>> <<Address Line 4>> <<Address Line 5>> <<Postcode>>

(and here is yours) www.mygift.uk.com/<firstname.lastname>

Collect at... www.mygift.uk.com/<firstname.lastname> <restartline 000000000>

the shape of the FREE coat hanger. Freshen up your wardrobe for winter...

ROBE

FRE

Sector: Retail Client: Boden Brief: Create an inspirational campaign that grabs the customers attention and drives recruitement. Result: I came up with an idea to line up the idea with Boden’s latest seasonal range - a time to freshen up your wardrobe. Due to go live Spring 2011 Neil Steer: “Simple concept but very effective. This gives Boden something they different oethr than the usual 15% and free P & P offer.”

R E G N A H D E T N E S1C E CONCEPT E R F

<<First Name Last Name>> <<Address Line 1>> <<Address Line 2>> <<Address Line 3>> Hi Elisabeth, <<Address Line 4>> as your FREE scented hanger here’s a little As well <<Address Line 5>> extra to help you freshen up your wardrobe... getfreshonme.co.uk/name <<Postcode>>

tle extra gift. plus a lit r e d r website! o first ur very own getfreshonme.co.uk/name your go to yo s i h t t i i t w t wha h /elisabeth.smi tCONCEPT n d ou To fi nMe.com

.G www

hO e t Fr e s

DIRECT MAIL A4 LETTER - MALE

Purl landing page supplies the customer with their offer codes. DIRECT MAIL POSTCARD

£ 15 OFF

Hi Elisabeth, As well as your FREE scented hanger here’s a little extra to help you freshen up your wardrobe...

and

FREE POSTAGE & PACKAGING

simply enter your email address (non compulsory) and click for code. Purl landing page supplies the GET CODE customer with their offer codes.

transactis

Created for Boden by Transactis Creative www.transactis.co.uk www.transactiscreative.co.uk

£ 15 OFF

and

FREE POSTAGE & PACKAGING simply enter your email address (non compulsory) and click for code.

GET CODE

p r o f i t t h r o ustart g h i nshopping sight

start shopping PURL landing page w

PURL landing page w

Hi Elisabeth, As well as your FREE scented hanger here’s a little extra to help you freshen up your wardrobe...

Hi Elisabeth, As well as your FREE scent extra to help you freshen up your ward

£ 15

OFF

and £ FREE POSTAGE & PACKAGING FREE POSTAGE & P

15 OFF

and

simply enter your email address (non compulsory) and click for code.

GET CODE

simply enter your email address (non compulsory) and click for code.

start shopping

PURL landing page

Created for Boden by Transactis Creative www.transactis.co.uk www.transactiscreative.co.uk

Steer Design 0781 802 6023 www.neilsteer.com

PURL landing page

GET CODE

transacti profit through insight

Created for Boden by Transactis Creative www.transactis.co.uk www.transactiscreative.co.uk

Sector: Retail Client: Boden Brief: Produce a campaign utilising the data to

Ms Sarah Jenkins, Address Line 1 Address Line 2 Address Line 3 POSTCODE

CONCEPT 2

fully personalise the journey.

autumn2010.co.uk/firstname.lastname

Sarah, here is your

£15

Customer reference: 9857623 Voucher code: 6RE7HY

A retention campaign that gives the customer the most relevant message possible.

Mr Tim Hanson Address Line 1 Address Line 2 Address Line 3 POSTCODE

AUTUM N 2 0 1 0

AUTUMN

VOUCHER

22nd September 2010

CONCEPT 2

Result: Fully personailed image and text style

Hi Sarah,

Fully personalised letter with £15 gift voucher. In order to receive the gift code the customer is asked to visit their PURL.

AUTUMN

Customer reference: 9857623 Voucher code: 6RE7HY

22nd September 2010

Hi Tim,

autumn2010.co.uk/firstname.lastname and tone of voice. The offer is the same as usual,

A warm welcome to the Boden Autumn range, a veritable banquet of quality clothing for all the family, and all you need to see the season in stylishly.

A warm welcome to the Boden Autumn

however a very targeted communication that

Enjoy

on any order placed with us before 00th Novemberrange, 20I0. a veritable banquet of quality

Quote code XXXX at checkout

clothing for all the family, and all you need to see the season in stylishly.

START SHOPPING

proved successful. Neil Steer: “Possibly the ﬁrst full colour communication in the UK to make it relevant.”

Fully personalised letter with £15 gift voucher. In order to receive the gift code the customer is asked to visit their PURL.

Johnnie Boden Managing Director

For your Autumn needs and your

FREE £15 voucher visit:

www.autumn2010.co.uk/sarah.jenkins

www.autumn2010.co.uk/tim.hanson

To claim your £15 voucher, visit www.autumn2010.co.uk/sarah.jenkins

£15 VOUCHER

For Ms Sarah Jenkins This Thank You voucher entitles you to £15 off at Boden. It can be used when ordering online or visit www.autumn2010.co.uk/sarah.jenkins Customer reference: 9857623 Voucher code: 6RE7HY

To claim your £15 voucher, visit www.autumn2010.co.uk/tim.hanson

£15 VOUCHER

For Mr Tim Hanson This Thank You voucher entitles you to £15 off at Boden. It can be used when ordering online or visit www.autumn2010.co.uk/tim.hanson Customer reference: 9857623 Voucher code: 6RE7HY

PURL Landing page Customer services: 0844 873 0000 DIRECT MAIL A4 LETTER - FEMALE

Sarah, Created for Boden by Transactis Creative here is your www.transactis.co.uk

£15

Customer services: 0844 873 0000 DIRECT MAIL A4 LETTER - MALE

transactis

AUTUM N 2 0 1 0

AU TU MN 2010

profit through insight

www.transactiscreative.co.uk

0.co.uk/firstname.lastname

Don’t miss out on any great offers from Boden, please enter your email address and we can forward them to you

VOUCHER

(non compulsory)

on any order placed with us before 00th November 20I0.

Quote code XXXX at checkout SUBMIT

START SHOPPING

rsonalised letter with t voucher. In order ve the gift code the r is asked to visit their

PURL Landing page

PURL email capture screen

transactis

Created for Boden by Transactis Creative Steerwww.transactis.co.uk Design www.transactiscreative.co.uk

profit through insight

0781 802 6023 www.neilsteer.com

AUTUM N 2 0 1 0

Don’t miss out on any great offers from Boden, please enter your email address and we can forward them to you (non compulsory)

Sector: Retail Client: Damart Brief: Campaign to recruit customers. Gather data ready for round 2.

WHAT IS YOUR Favourite Colour ?

WHAT’S YOUR Favourite Season ?

Result: The customer ﬁrst recieves a packet of

WHAT IS YOUR Favourite Pastime? WALKING

SPRING

seeds and encourages them to visit their PURL.

SUMMER

AUTUMN

WEEKENDS AWAY

GARDENING

DAYS OUT

WINTER

Once there they are asked a few simple questions to determine the ﬁnal outﬁt screen. The lucky customers who follow through and complete then recieve brand reminders asking how are their seeds growing, thankyou for you order etc. The customers who don’t ‘do anything’ get a gentle reminder in the form of a thank you for looking.

Your Perfect Outfit

YOUR CHOICE

Neil Steer: “This campaign recruits customers to Damart Home Shopping. The start of the journey the customer receives a packet of seeds,

accessorises

whilst encouraging them to visit the PURL. This customer for round 2.”

G tomley

s Sunﬂower Seed Garden Centre

Sue Bottomley

Summer

COLOUR

Khaki

PASTIME

Weekend Away

&I0%Off

This Packet Con supplied by tains Sunﬂower Seeds Buds Garde n Centre

Straw Hat £15

Set of 3 Bangles £15

Suede Bag £15 Menswear

Mrs S. Bottomley ne No.21 Green La Greenville Park 7QR Manchester M9

SeeTdOs

These Seed BELONG s T Mrs S. Bott o No.21 Green mley L Greenville ane P ar k Manchester M9 7QR

campaign builds up an interesting picture of the

SEASON

Thermal

Household

www.letsgr owtogether .com/susan .bottomley

Sunﬂower Mix

.. e s i u o L r a De

HOW ARE The Seeds Growing

e Dear Louis

THANK YOU

THANKS For Your Order

Ms North ?

For Looking

WHY DON’T YOU TREAT YOURSELF TO A NEW OUTFIT THIS AUTUMNAND WE WILL GIVE YOU AN EXTRA ......

SPRING Has Just Arrived

I0% Off

& So Has Our New Collection We noti ced that you browsed

We noticed that you through these items browsed

tomley r.com/susan.bot

We noticed that you through these items browsed

through these items

www.letsgrowtogether.com/louise.north How about these too

Steer Design 0781 802 6023 www.neilsteer.com

....

Mrs.L.North No.21 Green Lane Greenville Park Manchester M9 7QR

How about these too

....

...

Mrs.L.North No.21 Green Lane Greenville Park Manchester M9 7QR

How about these too

....

Mrs. L. North No.21 Green Lane Greenville Park Manchester M9 7QR

Sector: Retail Client: Damart Brief: Campaign to recruit customers. Gather data ready for round 2. Result: Interesting and intriguing to the customer

ive your gift.. ce re d n a se ca r u yo ck Hi Sue, to unlo

- recieving a lable through the post. Very simple campaign with a good offer. An email capture screen enables future digital campaigns.

please enter your email address (non compulsory)

Neil Steer: “An adventurous postcard/DM piece suggesting the customer has lost their bag. The purl opens the case to reveal the voucher. Very well suited to the customer base, who are afﬂuent and mature, and likely to travel.” Sue Bottomley

Collect vouch

er code

We’ve found your bag S u

visit your site

to see where wefound it’s got to.. yourbag. com/sue bottomle y Click on a department to ﬁll your case! Thermal Ladieswear Menswear Footwear

Sue Bottomley No. 21 Green Lane Greenville Park Manchester M9 7QR

Household Sale

Simply because we want to make you happy.. Receive your £10 off when you enter voucher code ZQ165† at checkout. Steer Design 0781 802 6023 www.neilsteer.com

Sector: Retail Client: Joseph Turner Brief: Campaign to reactivate customers, and

40% Off Everything!

remind them of the current offer.

FREE P&P for UK online orders

Result: Simple email to PURL campaign. This acheived a 23% response rate.

Formal shirts Suits & Jackets Ties Casual Shirts Trousers Jumpers Outerwear Nightwear Shoes Accessories Clearance

Neil Steer: “This campaign consists of an initial email and a click through to a PURL website. The offer code is presented to the customer and prompted to visit the Joseph Turner website. Although very simple campaign - very good results often come form the simplist ideas.”

Dear Mr Maughan Just in case you had forgotten, this is a small reminder to let you know you still have until 14th August to benefit from your special Joseph Turner discount.

We are offering you 40% OFF the full price of any purchase and FREE P&P when you order online between now and 14th August 2009. This means, for example, that our legendary Jermyn Street quality shirts are reduced from £57 to just £34.20 each! Click on our logo or any link above to be directed to our main website and your special offer discount prices will be shown automatically.

Dear Mr Maughan

We are delighted to offer you 40% OFF everything in our new Summer 2009 catalogue. To take advantage of this exclusive offer from Joseph Turner please enter your email address and then collect your special discount.

Many Thanks

email address*

Collect your discount

firstname.surname@hostname.co.uk

Christopher Legard

Please note that entering your email address is optional www.josephturner.co.uk

Offer ref: PUR3

01845 575100

Our Guarantee If you are not entirely happy with any item from Joseph Turner, simply return it using our FREE return service within 30 days for a prompt exchange or refund. Please note that we cannot exchange shirts which have been washed or worn, except for the purpose of being tried on for size. Also, shoes should be tried for size on a carpet as we can only exchange or refund shoes which are in as-new condition and in their original packaging. This offer cannot be used in conjunction with any other promotion. The free P&P element of this offer applies to UK orders only. If you do not wish to to receive further emails from Joseph Turner you can unsubscribe here.

Plus FREE P&P if you order online

UK orders only

*We, Joseph Turner, may from time to time send you details of exclusive offers and clearance sale promotions by email. We will not pass your email address to a third party.

40% OFF

40% OFF everything As a valued customer we are sorry that you haven’t shopped with us for a while. Therefore, we would like to offer you 40% OFF the full price of any purchase and FREE P&P between now and 14th August 2009. This means, for example, that our legendary Jermyn Street quality shirts are reduced from £57 to just £34.20 each! Click on our logo or any link below to be directed to our main website and your special offer discount prices will be shown automatically. Thank you.

Formal shirts Suits & Jackets Ties Casual Shirts Trousers Jumpers Outerwear Nightwear Shoes Accessories Clearance

Formal shirts Suits & Jackets Ties Cufflinks Casual Shirts Trousers Jumpers Shoes Accessories Clearance

www.josephturner.co.uk

Steer Design 0781 802 6023 www.neilsteer.com

Offer ref: PUR3

01845 575100

40% OFF

Simple reactivation campaign consisting of initial postcard and personalised microsite. The initial postcard is unbranded, raising the customers intrigue, with a hint of the sender with the copy yes, really! The purl presents the offer and captures the customers email address for future communications.

Sector: Retail Client: Really Linda Baker Brief: Produce a campaign to recruit customers utilising primed data. Matching customers through afﬂuence and product catagory.

DIRECT MAIL POSTCARD FRONT

PURL LANDING PAGE

ROYAL MAIL

Each onePurl had a1different offer, this enabled Really

www.myspecialtreat.co.uk Linda Baker to decide best results for next round.

Hi Linda, our treat for you..

£20 OFF

(yes, really!)

Neil Steer: “Two simple purl/postcard campaigns for Linda Barker. Both offering the customer money off the next purchase.

www.myspecialtreat.co.uk/linda.barker

POSTAGE PAID GB HQ8

Name Address Line 1 Address Line 2 Address Line 3 Town County Postcode

A treat from us to you . . .

Result: I created 2 campaigns of a similar style.

This design isSimple on trendreactivation and developscampaign the relatively consisting of initial postcard small home shopping brand to compete and personalised microsite. with larger HS companies.” The initial postcard is unbranded, raising the customers intrigue, with a hint of the sender with the copy yes, really! The purl presents the offer and captures the customers email address for future communications.

www.myspecialtreat.co.uk/linda.barker

DIRECT MAIL POSTCARD BACK

when you spend £60 or more on any order before 31st May 2010

anna-louise, we have a little treat waiting for you...

simply enter your email address (non compulsory) and click for code.

DIRECT MAIL POSTCARD FRONT

PURL LANDING PAGE

Purl 2

www.treatmetoday.co.uk

campaign Hi Linda, ourSimple treatreactivation for you.. consisting of initial postcard

£20 OFF

Created for Really Linda Barker by Transactismicrosite. Creative and personalised www.transactis.co.uk

The initial postcard is unbranded, raising the customers intrigue, with a hint of the sender with the copy yes,£60 really! spend or more on The purl presents the offer before 31st May and captures the2010 customers email address for future communications.

www.treatmetoday.co.uk/anna-louise.rogers PURL LANDING PAGE DIRECT MAIL POSTCARD

PURL LANDING PAGE

when you anna-louise, any order

we have a little treat waiting get code for you...

I0% off Anna-Louise, here is your gift

simply enter your email address (non compulsory) and click for code.

Purl 2

www.treatmetoday.co.uk

get code

any order placed with us before 00th May 20I0.

Simple reactivation campaign consisting of initial postcard and personalised microsite. Created for Really Linda Barker by Transactis Creative The initial postcard is www.transactis.co.uk unbranded, raising the customers intrigue, with a hint of the sender with the copy yes, really! The purl presents the offer and captures the customers email address for future communications. Steer Design 0781 802 6023 www.neilsteer.com

simply enter your email address (non compulsory) and click for code.

www.treatmetoday.co.uk/anna-louise.rogers

get code

transactis

PURL LANDING PAGE DIRECT MAIL POSTCARD

START SHOPPING

PURL LANDING PAGE

I0% off Anna-Louise, here is your gift

Created for Really Linda Barker by Transactis Creative www.transactis.co.uk

any order placed with us before 00th May 20I0.

PURL LANDING PAGE

profit through insight

enjoy your gift anna-louise

on spreads m Linda.

Layout examples can be the place you’ve always wanted. Just come inside...

bedroom linen & accessories alfresco

love Lindax

54 58 62

Sector: Retail Client: Really Linda Baker Brief: Produce the Really Linda Baker brochure. Introduce a fresher design that would appeal to their customer proﬁle.

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 3

3 Print Block Love Word Largest H7cm x W12cm Order Number L10322 £29.95

2 Villa Verne Bedside Table H71cm x W50cm x D40cm Order Number L10381 £245

4 Potted Faux Orchid Largest H7cm x W12cm Order Number L10300 £9.95

5 Villa Verne Kingsize Bed Frame French-inspired furniture hand carved white Mahogany (due to the hand-crafted nature of this product there may be some varia tion between individual pieces) H7cm x W12cm x D180cm Order Number L10377 £765

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 7

2 www.reallylindabarker.co.uk

4 www.reallylindabarker.co.uk

Result: Introduced simple and easy to read

elcome W to really Linda Barker

graphics that enhance the Really Linda Baker brand. Neil Steer: “These are pages from the Really Linda Barker catalogue. We have developed the brand Contents living room decor cabinet furniture cushions & throws inspiration gifts & accessories mirrors & hanging art bathroom storage & accessories kitchen glassware dining room bedroom linen & accessories alfresco

and given it some basic guidelines whilst introducing a different way to shop. Fully utilising Linda’s experience and fame to sell the product.”

4 8 12 16 20 28 32 38 42 46 50 54 58 62

Home is the place you relax in-so let me do the hard work. I’ve picked out pieces with the quality and value you deserve for ever room in the house. Discover fantastic products to suit every pocket, fresh, inspiring designs and a cool new bathroom section you’ll love. Your home can be the place you’ve always wanted. Just come inside...

new season

trend

love Lindax 1 Villa Verne Chaise Lounge carved mahogany, linen upholstered, luxury furniture. A beautiful range of ‘timelessly tasteful' designs - all finished in a soft white paint effect. Made specially to order, each piece is hand crafted and hand finished H:98cm W:136cm D:75cm £755.00

new season

Two Faux Artichoke Branches H60cm each Order Number L10285 £27.95

Punched Tin Photo Frame H24cm x W30cm Order Number L10345 £19.95

2 Everlasting Roses & Glass Bowl Vase H10cm faux flowers Order Number L10286 £29.95

Six Platinum Flute Glasses H26cm each Order Number L10284 £42.50

3 Villa Verne Linen Footstool H42cm x W52cm x D52cm Order Number L10379 £195

4 Love Bird Memo Board H58cm x W40cm Order Number L10305 £29.95

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 9

Created for Really Linda Barker by Transactis Creative Catalogue introduction www.transactis.co.uk 4 www.reallylindabarker.co.uk 1

Pair of Kazbar Cushions H56cm x W56cm Order Number L10300 £26

transactis

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 5

arker by Transactis Creative

1 Pair of Ceramic Birds Largest H7cm x W12cm Order Number L10300 £9.95

Catalogue p rpages ofit through insight 5

6 www.reallylindabarker.co.uk

the secret to great interiors

trend

Catalogue page ideas French

Hand Carved White Mahogany

e page ideas

new season

trend 3

amples

Layout examples

HandCarved Mahogany 1 Pair of Ceramic Birds Largest H7cm x W12cm Order Number L10300 £9.95

3 Print Block Love Word Largest H7cm x W12cm Order Number L10322 £29.95

2 Villa Verne Bedside Table H71cm x W50cm x D40cm Order Number L10381 £245

4 Potted Faux Orchid Largest H7cm x W12cm Order Number L10300 £9.95

1 Villa Verne Chaise Lounge carved mahogany, linen upholstered, luxury furniture. A beautiful range of ‘timelessly tasteful' designs - all finished in a soft white paint effect. Made specially to order, each piece is hand crafted and hand finished H:98cm W:136cm D:75cm £755.00

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 7

Pair of Kazbar Cushions H56cm x W56cm Order Number L10300 £26 Two Faux Artichoke Branches H60cm each Order Number L10285 £27.95

2 Everlasting Roses & Glass Bowl Vase H10cm faux flowers Order Number L10286 £29.95

4 Love Bird Memo Board H58cm x W40cm Order Number L10305 £29.95

3 Villa Verne Linen Footstool H42cm x W52cm x D52cm Order Number L10379 £195

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 11

4 www.reallylindabarker.co.uk

Steer Design 0781 802 6023 www.neilsteer.com

new season

28 www.reallylindabarker.co.uk

hang wall art to create a focal point and it’s bang on trend ...

The Art of Wall Art “It’s rarely a good idea to overfill any room with pattern and accessories, the eye always needs something easy and pleasing to settle on when you first walk in. You’ll often find that a dramatic display of wall art does the job perfectly. Placed at eye-level, opposite the main door (and ideally framed by an expanse of plain wall) it will instantlt command your guests’ attention and consideration. The perfectway to set the scene and influence the mood in any room.” 1 Metal Wall Art H70cm x W95cm Order Number L10300 £44.95 2 Love Bird Memo Board

pro

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 15

Sector: Retail Client: Really Linda Baker

Catalogue page ideas

Brief: Produce the Really Linda Baker brochure. Introduce a fresher design that would appeal to their

Challenge Linda

Dear Linda, how can I update my livingroom?

Really easily, first choose a theme & create a focal point... Splash out on a statement piece like this 2 seater sofa...

customer proﬁle.

Dear Linda, how can I make my small bedroom seem bigger?

Really easily, keep the furnishings light & keep it tonal...

hang wall art to give a focal point to a room...

use mirrors and mirrored accessories to create a light airy room...

redress your bed making it the focal point of the room...

Result: Introduced simple and easy to read graphics that enhance the Really Linda Baker brand. Neil Steer: “These two spreads let us know why we should shop with Linda. The USP is Linda’s eye for detail and simple way to decorate your room. We introduce CHALLENGE LINDA, this asks Linda to prove it! We have also introduced TOP 10’s

add a Pair of Villa Verne Table Lamps...

keep the furnishings tonal and light... add on trend accessories like these butterfly coasters...

hide away all your bedside clutter with this beautiful bedside cabinet...

quick way to update any interior is with these very striking hammered metal ice buckets, goblets and champagne flutes...

which simplify the product and make it easier for the

co-ordinate your bedding & cushions keeping it light and tonal...

customer to shop.”

keep accessories to the minimum but choose ones with simple clean lines...

move furniture around... add a Pair of antique glass candle votives...

hang this pair of candllight metal mirrors to add light and depth...

love Lindax

this mirrored wardrobe is not only the perfect answer to hiding away all your clutter but the mirrored front adds light and depth to any room...

Linda Barker catalogue_Layout 1 18/05/2010 13:33 Page 17

Catalogue Q and A 24 www.reallylindabarker.co.uk

Catalogue page ideas Created for Really Linda Barker by Transactis Creative www.transactis.co.uk

Linda’s

products for an transactis instant Spring p r o f i t t h r omake-over ugh insight

invest in great storage & tidy up with this beautiful handcarved mahogany wardrobe

Top

take a closer look at my favourite products to add style not expense...

Classic Chaise Longue the perfect statement piece to add style and focus to your room

2 3

Steer Design 0781 802 6023 www.neilsteer.com

organise your photos and pictures with this stylish and practical memo board

Catalogue top tens

add pretty accessories in neutral tones to add a soft feminine touch

mirror, mirror who’s the prettiest piece for adding reflective light

hang wall art and pictures to attract attention to the far end of the room to make a room seem bigger

these butterfly coasters are a pretty and practical style update thats bang on trend

this bedside cabinet in handcarved mahogany is great for hiding away clutter

good light is a must and this pair of lamps are the perfect way to update any interior

colourful graphic glazed dinnerware designed to brighten any day!

Sector: Retail Client: Really Linda Baker

A4 letter_Layout 1 18/05/2010 16:22 Page 3

letter_Layout A4 letter_Layout 1 18/05/2010A416:22 Page 1 1 18/05/2010 16:22 Page 3

Welcome letter ideas

Brief: As part of the catalgoue journey the customer

reallylindabarker.co.uk reallylindabarker.co.uk Miss Hardman 10 New Street Sample Town Cheshire SK4 4QT

also recieves a welcome letter with the book. Result: Introduced simple and easy to read

reallylindabarker.co.uk reallylindabarker.co.uk

reallylindabarker.co.uk

Mr Steer 10 New Street Sample Town Cheshire SK4 4QT

Miss Hardman 10 New Street Sample Town Cheshire SK4 4QT

graphics that enhance the Really Linda Baker brand. Neil Steer: “These are examples of a welcome

Welcome letter examples

Welcome letter ideas

letter. It is fully personalised to exactly the right

Welcome to really Linda Barker Welcome to really Linda Barker

customer based on their previous purchase history.

Mrs Symonds 10 New Street Sample Town Cheshire SK4 4QT

Welcome to really Welcome to really Linda BarkerLinda Barker

Dear Jules my latest catalogue. This catalogue Dear Jules Dear Jane thank you for requesting thank you formy requesting my latest catalogue. This catalogue thank you for requesting my latest This catalogue thank you for requesting latest catalogue. This catalogue offers just a small taste catalogue. of whats available at my online store. offerstaste just aofsmall taste of whats available my online store. offers just a small of whats available my online store. offers just a small whats available at my onlineatstore. Neiltaste you also qualify for ouratintroductory offer, a free gift

Not cluttered with offers. Just a simple message the

Jules you also qualify for our introductory offer, £70. a free gift when you spend

customer can understand.

when you spend £70.

Less noise = better response.”

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Welcome letter example

Jane you for alsoour qualify for our introductory offer, a free gift Jules you also qualify introductory offer, a free gift when£70. you spend £70. when you spend

Welcome to really Linda Barker love Lindloaxve Lindax Dear Neil thank you for requesting my latest catalogue. This catalogue

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FEMALE YOUNG: Welcome letter

reallylindabarker.co.uk reallylindabarker.co.uk Miss Hardman 10 New Street Sample Town Cheshire SK4 4QT

Mr Steer 10 New Street Sample Town Cheshire SK4 4QT

offers just a small taste of whats available at my online store.

thank you for

Neil you also qualify for our introductory offer, a free gift

offers just a sm

when you spend £70.

Jane you also

FEMALE MATURE:Welcome letter

reallylindabarker.co.uk reallylindabarker.co.uk Miss Hardman 10 New Street Sample Town Cheshire SK4 4QT

Mrs Symonds 10 New Street Sample Town Cheshire SK4 4QT

ndax love Litransactis

Welcome letter examples

Really Linda Barker by Transactis Creative actis.co.uk

reallylindaba

Mr Steer 10 New Street Sample Town Cheshire SK4 4QT

Dear Neil

The design itself is clean, simple and easy to read.

come letter ideas

Mrs Symonds 10 New Street Sample Town Cheshire SK4 4QT

Created for Really Linda Barker by Transactis Creative www.transactis.co.uk

profit through insight

Welcome to really Linda Barker Welcome to really Linda Barker

Welcome to really Welcome to really Linda BarkerLinda Barker

Dear Neil Dear Jules my latest catalogue. This catalogue Dear Jules Dear Jane thank you for requesting thank you for requesting my latest catalogue. This catalogue thank you for requesting my latest catalogue. This catalogue thank you for requesting my latest catalogue. This catalogue offers just a small taste of whats available at my online store. offers just a small taste of whats available at my online store. offers just a small taste of whats available at my online store. offers just a small taste of whats available at my online store. Neil you also qualify for our introductory offer, a free gift Jules you also qualify for our introductory offer, £70. a free gift when you spend when you spend £70.

lodave Lindax in x L e lov

FEMALE YOUNG: Welcome letter

Jane you for alsoour qualify for our introductory offer, a free gift Jules you also qualify introductory offer, a free gift when£70. you spend £70. when you spend

love Lindloaxve Lindax

FEMALE MATURE:Welcome letter

Created for Really Linda Barker by Transactis Creative www.transactis.co.uk

Steer Design 0781 802 6023 www.neilsteer.com

MALE: Welcome letter

transa profit through

transactis profit through insight

MY “A personalised booklet with a selection of wines based on information gained from a history of purchases. The wines featured can include those previously ordered by that customer acting as a reminder, wines that other customers with similar tastes have bought, wines on offer, Laithwaites recommendations and/or any other promotions.

Sector: Retail Client: Laithwaites Wine Brief: Create an engaging reactivation campaign that can gather data and serve the customer the product most suited to1their data proﬁle. CONCEPT

www.wineforme.co.uk/karen.walker

product the customer is most likely to purche next

based on what they had bought before. “A personalised booklet with

www.wineforme.co.uk/karen.walker

Neil Steer: “This is a reactivation campaign for a selection of wines based on information gained from a

WINE GUIDE

Laithwaites Wines. The initial DM piece consists of history of purchases. The wines a mini bookletfeatured can include those showing the customer a selection previously ordered by that customer acting as a reminder, wine based on their purchase history. wines that other customers with similar tastes have bought, The PURL acts in the same way until they buy. wines on offer, Laithwaites Then the offerrecommendations and/or any changes each time they visit.” other promotions.

CONCEPT 1

PURL LANDING PAGE

the unexpected visitor

www.wineforme.co.uk/karen.walker

the show stopper

the new arrival

Pagos de Tahola Oak Aged Rioja 2007

Domaine Daniel Reverdy 2008

Domaine Servin Premier Cru Vaillons 2008

handy half bottle!

6 bottles £80.94 12 bottles £161.88 (£13.49 a bottle)

12 bottles £53.88 (£4.49 a bottle)

Pagos de Tahola is pure Tempranillo from the fantastic 2007 vintage. Ageing for six months in American oak barrels has added top notes of toasty vanilla and oaky spice to the luscious berry fruit of the wine.

come visit us in Bordeaux... Le Chai Au Quai

www.wineforme.co.uk/karen.walker

on information gained from a for six months in American oak barrels has added top notes of toasty vanilla and oaky spice to the luscious berry fruit of history of purchases. The wines the wine. featured can include those previously ordered by that www.wineforme.co.uk/karen.walker customer acting as a reminder, MINI BOOKLET/DIRECT MAIL wines that other customers with similar tastes have bought, wines on offer, Laithwaites recommendations and/or any other promotions.

the show stopper

the new arrival

Domaine Daniel Reverdy 2008

Domaine Servin Premier Cru Vaillons 2008

Created for Laithwaites by Transactis Creative www.transactis.co.uk

WINE GUIDE

6 bottles £80.94 12 bottles £161.88 (£13.49 a bottle)

from the fantastic 2007 vintage. Ageing

Created for Laithwaites by Transactis Creative www.transactis.co.uk

the unexpected visitor

www.wineforme.co.uk/karen.walker

Brimming with racy apple, ripe peach and mineral flavours this Chablis is a wonderfully refreshing glass on its own. It also makes a perfect accompaniment to shellfish; we suggest trying it with oysters.

www.wineforme.co.uk/karen.walker

come visit us in Bordeaux... Le Chai Au Quai www.wineforme.co.uk/karen.walker

www.wineforme.co.uk/karen.walker

the old faithful 6 bottles £74.94 12 bottles £149.88 (£12.49 a bottle)

profit through insight

Hi Karen, here is your exclusive selection of wines we think you might like lovingly picked by us at Laithwaites. We hope we chose well, if not there’s plenty more to choose from on our main website, please take a look... Brimming with racy apple, ripe peach and mineral flavours this Chablis is a wonderfully refreshing glass on its own. It also makes a perfect accompaniment to shellfish; we suggest trying it with oysters.

Domaine Dampt Vieilles Vignes 2008

transactis

12 bottles £210.00 (£17.50 a bottle)

The Sancerre drunk by the winemakers themselves - striking and elegant … a real find! Extraordinarily fresh and crammed with vibrant cut grass and green apple flavours, this immaculate Sancerre has a mouth-biting crispness that Sauvignon fans will adore!

the unexpected visitor

the show stopper

the new arrival

Pagos de Tahola Oak Aged Rioja 2007

Domaine Daniel Reverdy 2008

Domaine Servin Premier Cru Vaillons 2008

handy half bottle!

transactis

12 bottles £53.88 (£4.49 a bottle)

6 bottles £80.94 12 bottles £161.88 (£13.49 a bottle)

12 bottles £210.00 (£17.50 a bottle)

profit through insight

Delicious, uniquely French and with all the nuances and characteristics of the Chablis appellation. Its crisp grapefruit flavours and steely minerality make it a refreshing apéritif. It is also a perfect partner for Chinese dishes and, of course, seafood - a wine to drink with a dozen oysters.

Giving the wines a headline creates personality, ‘The Unexpected Visitor’- a handy half bottle opened when a friend pops round.. and each has quick reference facts. The PURL features the same and possibly more wines with links to buy and/or ﬁnd out more facts about that wine.”

MORE INFO PLEASE BUY ME

SHOP FOR MORE AT LAITHWAITES

PURL LANDING PAGE

Steer Design 0781 802 6023 Created for Laithwaites by Transactis Creative www.neilsteer.com www.transactis.co.uk

12 bottles £210.00 (£17.50 a bottle)

MINI BOOKLET/DIRECT MAIL

Pagos de Tahola Oak Aged Rioja 2007 Giving the wines a headline creates personality, ‘The Unexpected Visitor’- a handy handy half half bottle opened when a bottle! friend pops round.. and each 12 bottles £53.88 has quick reference facts. The (£4.49 a bottle) PURL features the same and possibly more wines with links “A personalised booklet with to buy and/or ﬁnd out more facts about that wine.”a selection of wines based Pagos de Tahola is pure Tempranillo

the nuances and characteristics of the Chablis appellation. Its crisp grapefruit flavours and steely minerality make it a refreshing apéritif. It is also a perfect partner for Chinese dishes and, of course, seafood - a wine to drink with a dozen oysters.

www.wineforme.co.uk/karen.walker

6 bottles £74.94 12 bottles £149.88 (£12.49 a bottle)

So save yourself carrying heavy bags from the supermarket and let us to the hardwork..

www.wineforme.co.uk/karen.walker

Domaine Dampt Vieilles Vignes 2008 Giving the wines a headline It’s been a while, we hope you were happy with the servicecreates personality, ‘The you received from us at Laithwaites.. Unexpected Visitor’- a handy We wanted to half bottle opened when a give you a little reminder 6 bottles £74.94 of the wine available to you, we haven’t forgotten what friend pops round.. and each you like & have put a few 12 bottles £149.88 of our favouriteshas quick reference facts. The in that we think you may (£12.49 a bottle) like also. PURL features the same and So save yourself carrying heavy bags possibly more wines with links from the supermarket and let us to the hardwork.. to buy and/or ﬁnd out more Delicious, uniquely French and with all facts about that wine.” Go to your very own website for an exclusive list of wine selected for you & then sit back and enjoy.

WINE GUIDE

Go to your very own website for an exclusive list of wine selected for you & then sit back and enjoy.

the old faithful

Hi Karen

Result: I produced a mini booklet containing the

www.wineforme.co.uk/karen.walker

of the wine available to you, we haven’t forgotten what you like & have put a few of our favourites in that we think you may like also.

transactis profit through insight

include 1 FREE bottle, taking the amount to 13! There is a link to buy the featured wine or links to search for more.

Wine advertised is Domaine Dampt Vieilles Vignes 2008

Sector: Retail

POSTCARD FRONT

6 bottles £74.94 12 bottles £149.88 (£12.49 a bottle)

POSTCARD INNER

Client: Laithwaites Wine POSTCARD FRONT

Brief: Create an engaging reactivation campaign that can gather data and serve the customer the CONCEPT 3 product most suited to their data proﬁle.

PT 3 www.whatsyours.co.uk/karen.walker

Result: A postcard to PURL campaign focusing tsyours.co.uk/karen.walker

<<First Name Last Name>> <<Address Line 1>> <<Address Line 2>> <<Address Line 3>> <<Address Line 4>> <<Address Line 5>> <<Postcode>>

on the FREE bottle the customer gets when ordering a case. Neil Steer: “Nicely executed DM and PURL

10 12 GREEN 10 12 GREEN BOTTLES SITTING ON THE WALL...

campaign for Laithwaites. Based on 10 green

10 green bottles with a twist.. en bottles with a twist.. bottles, but in this case they get 13!” on the childrens song, based on the childrens song, M features 12 green the DM features 12 green that can be yours in bottles that can be yours in days from the drop. Created for Laithwaites by Transactis Creative a few days from the drop. her special offer can www.transactis.co.uk ured, advertised here Any other special offer can E delivery. The PURL be featured, advertised here ues the song but reveals is FREE delivery. The PURL ...AND THEY COULD ALL BE YOURS BY FRIDAY introductory offer can continues the song but reveals e 1 FREE bottle, taking ...AND THEY COULD ALL ount to 13! There is a link that an introductory offer can the featured wine or links include 1 FREE bottle, taking Wine advertised is Domaine Dampt Vieilles Vignes 2008 6 bottles £74.94 12 bottles £149.88 (£12.49 a bottle) ch for more. the amount to 13! There is a link to buy the featured wine or links POSTCARD INNER to search for more.

BOTTLES SITTING ON THE WALL... www.whatsyours.co.uk/karen.walker

Return Address: Transactis, Fallows Way, Whiston, Merseyside L35 1RZ

trans

POSTCARD BACK

www.whatsyours.co.uk/karen.walker

FREE DELIVERY* ON ORDERS OVER £50

profit throug

www.whatsyours.co.uk/karen.walker

see your site for details www.whatsyours.co.uk/karen.walker

FREE DELIVERY* ON ORDERS OVER £50

BE YOURS BY FRIDAY

see your site for details www.whatsyours.co.uk/karen.walker

Wine advertised is Domaine Dampt Vieilles Vignes 2008 6 bottles £74.94 12 bottles £149.88 (£12.49 a bottle)

PURL LANDING PAGE POSTCARD INNER

CONCEPT 3

<<First Name Last Name>> <<Address Line 1>> <<Address Line 2>> <<Address Line 3>> <<Address Line 4>> AND <<Address Line 5>> IF ONE GREEN <<Postcode>>

www.whatsyours.co.uk/karen.walker

10 green bottles with a twist.. based on the childrens song, the DM features 12 green bottles that can be yours in a few days from the drop. Any other special offer can be featured, advertised here is FREE delivery. The PURL POSTCARD BACK continues the song but reveals that an introductory offer can include 1 FREE bottle, taking the amount to 13! There is a link to buy the featured wine or links to search for more.

THEN THERE’LL BE 13 GREEN BOTTLES IN KAREN’S CASE OF WINE.

www.whatsyours.co.uk/karen.walker

es by Transactis Creative k

BOTTLE SHOULD ACCIDENTLY BECOME YOURS FOR FREE, <<First Name Last Name>> <<Address Line 1>> <<Address Line 2>> <<Address Line 3>> <<Address Line 4>> <<Address Line 5>> <<Postcode>>

+ transactis

Return Address: Transactis, Fallows Way, Whiston, Merseyside L35 1RZ

I WOULD LIKE TO BUY THIS WINE

profit through insight

Karen, with over 70 varieties you’re not short of choice, so do you go for old favourites or try something new? Return Address: Transactis, Fallows Way, Whiston, Merseyside L35 1RZ you can search by

www.whatsyours.co.uk/karen.walker RED

WHITE

MIXED

CHAMPAGNE

OTHER

POSTCARD BACK

FREE DELIVERY* ON ORDERS OVER £50

Created for Laithwaites by Transactis Creative www.transactis.co.uk

Steer Design 0781 802 6023 www.neilsteer.com

*CLICK FOR MORE INFORMATION

PURL LANDING PAGE

transactis profit through insight

PURL 1

www.findyourwine.me.uk/karen.walker

Client: Laithwaites Wine Brief: Create an engaging reactivation campaign CONCEPT 8

www.ﬁndyourwine.me.uk/karen.walker

that can gather data and serve the customer the product most suited to their data proﬁle.

POSTCARD FRONT

Sector: Retail

Karen, we would like to help you find the perfect wine for you. Answer these simple questions to reveal your tipple... (by the way, order today and we’ll give you 20% off too)

Return Address: Transactis, Fallows Way, Whiston, Merseyside L35 1RZ

Result: A postcard to PURL campaign that acts

Please select one.

as a survey, from this the data we gather feeds the

Red White Rosé Champagne and Sparkling Mixed Fortified & Spirits Dessert Wine Beer

<<First Name Last Name>> <<Address Line 1>> <<Address Line 2>> <<Address Line 3>> <<Address Line 4>> <<Address Line 5>> <<Postcode>>

POSTCARD BACK

“Based around Laithwaites next round of marketing, getting very speciﬁcurrent website search. We ask c offers the customer a series of questions to the right customer. that can be personalised, to Neil Steer: “This PURL/Postcard campaigndetermain their favourite wine. feeds The data gathered through the back in to the data. We ask a series of questions questions can then be utilised for which build up a proﬁle of the customer forround 2. Lots of cross-sell round 2. opportunities across the entire Very interactive, including videos of the vineyard.” micro-site.”

SUBMIT

www.findyourwine.me.uk/karen.walker

Ok Karen, you chose Red, but who doesn’t like a bit of fizz?

Karen, I see your palate needs entertaining

Let’s continue...

Almost there...

Please select one.

Try our Sparkling Six mixed case for only £59.94.

Light & Fruity

Have you ever tried this powerful red - Ultima Edizione NV only £47.94 for 6 bottles

Medium Bodied Rich & Flavoursome Powerful, very full bodied

Under £5.00 £5.00 - £5.99 £6.00 - £8.99 £9.00 - £14.99 £15.00 +

SUBMIT

PURL 4 PURL 2

PURL 5 PURL 3

CONCEPT 8

www.ﬁndyourwine.me.uk/karen.walker

Excellent choice Karen, although may I recommend today’s WEBDEAL, only £4.00 per bottle when you buy 12.

France, perfect choice Karen. Have you ever tried our South African wines?

Choose your country...

Whats your grape...

Please select one.

Domaine de Coussergues Cabernet Sauvignon Petit Verdot 2007

Created for Laithwaites by Transactis Creative www.transactis.co.uk

“Based around Laithwaites current website search. We ask the customer a series of questions that can be personalised, to determain their favourite wine. The data gathered through the questions can then be utilised for round 2.”

Argentina Australia Moldova Portugal

Stumble Vineyards Pinotage 2009 £6.49 per bottle when you buy a case of 12

Chile France Italy South Afice Spain

transactis profit through insight

Cabernet Sauvignon Grenache Merlot Other Red Red Blend Syrah

SUBMIT

Here is your choice. We hope you enjoy.

www.findyourwine.me.uk/karen.walker

description

awards

reviews

video

mixed cases

Here is your choice. We hope you enjoy. recommended

Tasting notes

description

Still Red Wine

Grape Type: Inky-black colour, billowing succulent dark fruit, with spicy raspberry and sweet Grenache tobacco aromas. Richly textured, with layers of bramble fruit kept deliciously smooth by the ripe, 15% Alcohol: alcohol. Enjoy with roast lamb or veggie stew. 15%

reviews

video

mixed cases

recommended

Tasting notes

hen Le XV first landed here 17 years ago, its unprecedented levels of black fruit flavour and silky texture made it an instant hit. Key to that intensity of flavour are ancient Grenache vines, grown high in the Pyrenees. The big (very BIG!) news this year is that the fruit was picked exclusively from the village of Maury - the home of “thunderously powerful Grenache” (Andrew Jefford, The New France). Plus, in 2007, thanks to even less rainfall than usual (this is officially France’s driest region), yields were so low, and the wine so concentrated that Le XV’s winemakers rate it better than Type: the famously good 2000 vintage - we heartily agree!

awards

➚ Country: France Drink Before: End 2010 Bottle Size: 75cl

Appellation: Côtes Catalanes VdP

The big (very BIG!) news this year is that the fruit was picked exclusively from the village of Maury - the home of “thunderously powerful Grenache” (Andrew Jefford, The New France). Plus, in 2007, thanks to even less rainfall than usual (this is officially France’s driest region), yields were so low, and the wine so concentrated that Le XV’s winemakers rate it better than Type: the famously good 2000 vintage - we heartily agree!

Still Red Wine

Body: Rich and Flavoursome Bottle Code: 60547

Return Address: Transactis, Fallows Way, Whiston, Merseyside L35 1RZ

Steer Design 0781 802 6023 www.neilsteer.com

BUY NOW

<<First Name Last Name>> <<Address Line 1>> <<Address Line 2>> <<Address Line 3>> <<Address Line 4>> <<Address Line 5>> <<Postcode>>

www.findyourwine.me.uk/karen.walker

PURL 6a

BUY NOW

PURL 6b

➚ Country: France Drink Before: End 2010 Bottle Size: 75cl

Appellation: Côtes Catalanes VdP Body: Rich and Flavoursome Bottle Code: 60547

Sector: Not for proﬁt

CAMPAIGN ONE

THERE WHEN IT MATTERS www.savealife.me.uk

Client: British Red Cross

Brief: To create a campaign to sell Red Cross ﬁrst aid courses across the UK. Aimed at parent who have a

Customer profile: new born baby. Couples with new born baby. Result: I produced a simple booklet, postcard and 0 - 40 year old mothers. microsite focusing on the 4 B’s of ﬁrst aid, burns, ABC1 No other children. breaks, bruising and breathing. Cash rich. Neil Steer: “British Red Cross campaign selling (for the iving in affluent areas.

http://www.savealife.me.uk/traceyturner

Mrs M Sample Test Address Line 1 Sample Test Address Sample TEST AD

ﬁrst time) ﬁrst aid courses to the general public.

Initial DM piece and booklet describe the 4 B’s of ﬁrst Aid. Burns, breaks, breathing and bleeding. A

Hi Tracey, congratulations on becoming a mum!

It’s an amazing experience & we can make it better in just one day.

BritishRedCross

SOCIAL GRADE SOCIAL STATUS OCCUPATIONS comprehensive PURL detailing the courses available

Being a new mum can be daunting without the pressure of worrying if your baby becomes ill or injured. Your initial reaction could mean the difference between life or death.

Upper middle class managerial and presenting the customer with theHigher necessary links.”

INFLUENCES

ACT NOW, enrol on the Young Family First Aid course, it could save your baby’s life.

administrative or professional

Middle class

Intermediate managerial administrative or professional

YOUNG FAMILY FIRST AID COURSE

This programme covers key life-saving skills and allows you to practice skills and update your knowledge of a wide range of emergency situations. It also gives you the opportunity to learn more about common medical conditions and outlines the appropriate treatment for adults, children and babies.

CAMPAIGN ONE Lower middle class

Supervisory or clerical, junior maangerial, administrative or professional

Customer profile: Couples with new born baby. 30 - 40 INSPIRATION year old mothers. AND ABC1 No other children. Cash rich. Living in affluent areas.

0844 871 8000

For full details on other courses available and to learn more about British Red Cross please click here

http://www.savealife.me.uk/traceyturner

Mrs M Sample Test Address Line 1 Sample Test Address Sample TEST AD

Hi Tracey, congratulations on becoming a mum!

What an amazing experience, we can make it better in just one day.

It’s an amazing experience & we can make it better in just one day.

BritishRedCross

SOCIAL GRADE

SOCIAL STATUS

OCCUPATIONS

Upper middle class

Higher managerial administrative or professional

Middle class

Intermediate managerial administrative or professional

C1 LIFE AND LOVES

SOCIALWHIRL

THERE WHEN IT MATTERS www.savealife.me.uk

More info Red Cross near you (enter your postcode)

Lower middle class

YOUNG FAMILY FIRST AID COURSE

More info

Supervisory or clerical, junior maangerial, administrative or professional

Being a new mum can be daunting without the pressure of worrying if your baby becomes ill or injured. Your initial reaction could mean the difference between life or death. ACT NOW, enrol on the young family ﬁrst aid course, it could save your baby’s life.

0844 871 8000

Red Cross near you (enter your postcode)

DEAL WITH CHOKING

CONTROL BLEEDING

Being a new mum can be daunting without the pressure of worrying if your baby becomes ill or injured. Your initial reaction could mean the difference between life or death. ACT NOW, enrol on the Young Family First Aid course, it could save your baby’s life.

YOUNG FAMILY FIRST AID COURSE

For full details on other courses available and to learn more about British Red Cross please click here

INFLUENCES AND INSPIRATION

More info

0844 871 8000

Red Cross near you (enter your postcode) http://www.savealife.me.uk/traceyturner

Hi Tracey, congratulations on becoming a mum!

For full details on other courses available and to learn more about British Red Cross please click here

What an amazing experience, we can make it better in just one day.

DEAL WITH CHOKING

CONTROL BLEEDING

LIFE AND LOVES

http://www.savealife.me.uk/traceyturner

YOUNG FAMILY FIRST AID COURSE

Hi Tracey

The next step..

Congratulations on becoming a mum to your gorgeous baby girl and for taking the next step in looking after your family.. Being a new mum can be daunting without the pressure of worrying if your baby becomes ill or injured.

SOCIALWHIRL

In just one day we can teach you

Hi Tracey

Congratulations on becoming a mum to your gorgeous baby girl and for taking the next step in looking after your family.. Being a new mum can be daunting without the pressure of worrying if

invaluable knowledge on how The next step.. to respond to the most common YOUNG FAMILY FIRST AID COURSE

incidents..

“Doing this course helped me sleep a lot better at night.. well, that’s when Charlotte’s asleep too!!”

To book a course in your area call Respond to the needs of

your baby becomes ill or injured. In just one day we can teach you invaluable knowledge on how to respond to the most common

0844 871 8000

unconscious casualties

Perform cardio pulmonary resuscitation (CPR)

or contact our Chokingofﬁce near you

incidents..

Respond to the needs of casualties with major injuries Respond to the needs of casualties with common illnesses and conditions

To book a course in your area call

0844 871 8000

or contact our ofﬁce near you

More info

For full details on other courses available and to learn more about British Red Cross please click here

YOUNG FAMILY FIRST AID COURSE

More info

0844 871 8000

Red Cross near you (enter your postcode)

For full details on other courses available and to learn more about British Red Cross please click here

“Doing this course helped me sleep a lot better at night.. well, that’s when Charlotte’s asleep too!!” CONTROL BLEEDING

Respond to the needs of unconscious casualties Perform cardio pulmonary resuscitation (CPR)

Respond to the needs of casualties with major injuries

Hi Tracey, congratulations on becoming a mum!

What an amazing experience, we can make it better in just one day.

Respond to the needs of casualties with common illnesses and conditions

More info

CONTROL BLEEDING

TREAT BURNS

PERFORM CPR

DEAL WITH CHOKING

YOUNG FAMILY FIRST AID COURSE

More info Red Cross near you (enter your postcode)

Creative

SPOT EARLY SIGNS OF ILLNESS

For full details on other courses available and to learn more about British Red Cross please click here

Steer Design 0781 802 6023 www.neilsteer.com

TREAT BURNS

PERFORM CPR

DEAL WITH CHOKING

SPOT EARLY SIGNS OF ILLNESS

http://www.savealife.me.uk/traceyturner

Choking

For full details on other courses available and to learn more about British Red Cross please click here

repared for British Red Prepared Cross for byBritish CDMSRed Creative Cross by CDMS www.cdms.co.uk ww.cdms.co.uk

Hi Tracey, congratulations on becoming a mum!

What an amazing experience, we can make it better in just one day.

0844 871 8000

YOUNG FAMILY FIRST AID COURSE

More info Red Cross near you (enter your postcode)

For full details on other courses available and to learn more about British Red Cross please click here

0844 871 8000

Sector: Not for proﬁt

CAMPAIGN TWO Client: British Red Cross

THERE WHEN IT MATTERS www.whathappenednext.org.uk

Brief: To create a campaign to sell Red Cross ﬁrst aid courses across the UK. Aied at parent with a baby

and a second child under 4. Customer profile: ouples withResult: newAn born baby. warns the customer of initial postcard 0 - 40 year what old could mothers. happen, then the microsite tells actual BC1 stories. WIth 1 othertestimonial child under 3. ash rich. Neil Steer: “Campaign 2 changes the emphasis to iving in affluent areas. next’. Testimonials are used to tell the ‘what happened story. Very powerful stories of sons saving Dads lives.”

SOCIAL GRADE

SOCIAL STATUS

OCCUPATIONS

Upper middle class

Higher managerial administrative or professional

Middle class

Intermediate managerial administrative or professional

NFLUENCES

Hi Tracy, what happened to next? Read Mitchell’s Story

CAMPAIGN TWO Lower middle class

We are running quality First Aid courses in your area. Make sure what happens next is you appear in our next campaign.

THERE WHEN IT MATTERS www.whathappenednext.org.uk

Supervisory or clerical, junior maangerial, administrative or professional

Customer profile: Couples with new born baby. 30 - 40 year old mothers. AND ABC1 INSPIRATION WIth 1 other child under 3. Cash rich. Living in affluent areas.

BOOK A COURSE NOW To book a course in your area call

SOCIAL GRADE

SOCIAL STATUS

OCCUPATIONS

Upper middle class

Higher managerial administrative or professional

Middle class

Intermediate managerial administrative or professional

Lower middle class

Supervisory or clerical, junior maangerial, administrative or professional

LIFE AND LOVES

To book a course in your area call

Read Gary’s Story

0844 871 8000

Read Lauren’s Story

Read David’s Story Read Lauren’s Story

SOCIALWHIRL

BOOK A COURSE NOW

BOOK A COURSE NOW To book a course in your area call

0844 871 8000

For full details on other courses available and to learn more about British Red Cross please click here

To book a course in your area call

0844 871 8000

For full details on other courses available and to learn more about British Red Cross please click here

Hi Tracy, First Aid Hero what happened save’s to next? his dad’s life...Story Read Mitchell’s X

A young ﬁrst aid hero

able to save his Read Gary’s was Story father’s life following a heart attack, thanks to his Red Cross ﬁrst aid training.

Read David’sFifteen-year-old Story Mitchell Holmes, from Southampton, did not

panic when his dad collapsed with a heart attack. Instead, remembering his training, the young man immediately started to give his stricken father cardio-pulmonary resuscitation (CPR) treatment, which helped keep him alive until paramedics arrived. Mitchell said: “When I saw what was happening, instinct took over. Since I’d taken two Red Cross ﬁrst aid courses, at school and with the army cadets, it was all quite fresh in my mind. I gave my dad CPR until the ambulance came and the paramedics took over. They said it must have been a difﬁcult thing to do for such a close relative but I didn’t To book a course in your area call feel scared at the time – I just knew what I had to do.”

Read Lauren’s Story

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Steer Design Creative 0781 802 6023 www.neilsteer.com

Prepared for British Red Cross by CDMS Creative www.cdms.co.uk

repared for British Red Cross by CDMS ww.cdms.co.uk

Fifteen-year-old Mitchell Holmes, from Southampton, did not panic when his dad collapsed with a heart attack. Instead, remembering his training, the young man immediately started to give his stricken father cardio-pulmonary resuscitation (CPR) treatment, which helped keep him alive until paramedics arrived. Mitchell said: “When I saw what was happening, instinct took over. Since I’d taken two Red Cross ﬁrst aid courses, at school and with the army cadets, it was all quite fresh in my mind. I gave my dad CPR until the ambulance came and the paramedics took over. They said it must have been a difﬁcult thing to do for such a close relative but I didn’t feel scared at the time – I just knew what I had to do.”

Hi Tracy, First Aid Hero what happened to next? save’s his dad’s life...Story Read Mitchell’s X

Read

http://www.savealife.me.uk/traceyturner

Read Gary’s Story

A young ﬁrst aid hero was able to save his father’s life following a heart attack, thanks to his Red Cross ﬁrst aid training.

For full details on other courses available and to learn more about British Red Cross please click here

Read David’s Story

Hi Tracy, what happened to next? Read Mitchell’s Story

full details on other courses available and to learn more about British Red Cross please click here

First Aid Hero save’s his dad’s life...

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Hi Tracy, what happened to next? Read Mitchell’s Story

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X For

We are running quality First Aid courses in your area. Make sure what happens next is http://www.savealife.me.uk/traceyturner you appear in our next campaign.

http://www.savealife.me.uk/traceyturner

INFLUENCES AND INSPIRATION

SOCIALWHIRL LIFE AND LOVES

0844 871 8000

Hi Tracy, what happened to next? Read Mitchell’s Story

A young ﬁrst aid hero able to save his Gary’s was Story father’s life following a heart attack, thanks to his Red Cross ﬁrst aid training.

Read David’sFifteen-year-old Story Mitchell Holmes, from Southampton, did not

Read Lauren’s Story

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AMPAIGN THREE Sector: Not for proﬁt

THERE WHEN IT MATTERS www.growupsafeandsound.org.uk

Client: British Red Cross

Brief: To create a campaign to sell Red Cross ﬁrst aid

courses across the UK. Aimed at parents with 3 or tomer profile: more children. ilys. 40 year oldResult: mothers. The postcard as high street appeal and C1 focuses on children at play. h rich. Neilareas. Steer: “Campaign 3 progresses the message to ng in affluent larger families. All about growing up safe and sound

Tracy, congratulations on the arrival of your new baby. You have some fantastic days ahead of you. Make sure you keep them safe and sound.

this campaign has a “High Street” appeal.”

CIAL GRADE

SOCIAL STATUS

OCCUPATIONS

Upper middle class

Higher managerial administrative or professional

Middle class

Intermediate managerial administrative or professional

Lower middle class

Supervisory or clerical, junior maangerial, administrative or professional

Quality First Aid training for young families.

growupsafeandsound.org.uk/tracy.turner

CAMPAIGN THREE

THERE WHEN IT MATTERS www.growupsafeandsound.org.uk Tracy, congratulations on the arrival of your new baby. You have some fantastic days ahead of you. Make sure you keep them safe and sound.

Customer profile:

Familys. LUENCES AND INSPIRATION 30 - 40 year old mothers.

E AND LOVES

CIALWHIRL

ABC1 Cash rich. Living in affluent areas. Tracy, growupsafeandsound.org.uk/tracy.turner congratulations on the arrival of your new baby. You have some fantastic days ahead of you. Make sure you keep them safe and sound.

SOCIAL GRADE

SOCIAL STATUS

OCCUPATIONS

Upper middle class

Higher managerial administrative or professional

Middle class

Intermediate managerial administrative or professional

Lower middle class

Supervisory or clerical, junior maangerial, administrative or professional

Tracy Turner 123 Sample Street Sample Town Sample City Sample County SA123 4DF

Quality First Aid training for young families.

growupsafeandsound.org.uk/tracy.turner

Tracy, congratulations on the arrival of your new baby. You have some fantastic days ahead of you. Make sure you keep them safe and sound.

Tracy Turner 123 Sample Street Sample Town Sample City Sample County SA123 4DF

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Read testimonials.

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This is a quality course. Our fully trained staff will make you welcome. You will probably leave with friends aswell as a sound understanding of ﬁrst aid on children.

http://www.savealife.me.uk/traceyturner

This is a quality course. Our fully trained staff will make you welcome. You will probably leave with friends aswell as a sound understanding of ﬁrst aid on children. Make sure they grow up safe and sound. Read testimonials.

BOOK A COURSE NOW

To book a course in your area call

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To book a course in your area call

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Volunteer Gary Smith

http://www.savealife.me.uk/traceyturner

First aid hero Gary saves his mum’s life..

Hi Tracy, they grow so fast, don’t they? We are running quality First Aid courses in your area. Even if you feel you are competant, how about a refresher course?

Volunteer Gary Smith

This is a quality course. Our fully trained staff will used rst aid skills make you welcome. Youhis willﬁprobably leaveto with friends aswell as save a sound of life – after she choked hisunderstanding own mother’s ﬁrst aid on children.

on a cracker.

Gary’s mum, Glynis, collapsed and stopped breathing at their family home in New York, North Tyneside after sneaking downstairs for a midnight snack. While his dad called 999, Gary – a trained ﬁrst aider – sprang into action. The 27-year-old hero told the Newcastle Evening Chronicle: “I was in bed asleep when I heard my dad screaming for me. I ran in and mam was on the floor. She had collapsed and gone limp, so I started to resuscitate her.” Glynis, who suffers from a rare neurological condition, gradually slipped into a coma as her son battled to save her life. However, the brave ﬁrst aider maintained his life-saving treatment until the ambulance To book a course in your area call arrived. She was then rushed to hospital where doctors managed to stabilise her.

Make sure they grow up safe and sound. Read testimonials.

For full details on other courses available and to learn more about British Red Cross please click here

First aid hero Gary saves his mum’s life..

Hi Tracy, they grow so fast, don’t they? We are running quality First Aid courses in your area. Even if you feel you are competant, how about a refresher course?

Read testimonials.

BOOK A COURSE NOW

0844 871 8000

For full details on other courses available and to learn more about British Red Cross please click here

Steer Design 0781 802 6023 www.neilsteer.com

Read testimonials.

Make sure they grow up safe and sound.

Prepared for British Red Cross by CDMS Creative www.cdms.co.uk

Make sure they grow up safe and sound.

This is a quality course. Our fully trained staff will make you welcome. You will probably leave with friends aswell as a sound understanding of ﬁrst aid on children.

Hi Tracy, they grow so fast, don’t they? We are running quality First Aid courses in your area. Even if you feel you are competant, how about a refresher course?

ed for British Red Cross by CDMS Creative ms.co.uk

This is a quality course. Our fully trained staff will make you welcome. You will probably leave with friends aswell as a sound understanding of ﬁrst aid on children.

Hi Tracy, they grow so fast, don’t they? We are running quality First Aid courses in your area. Even if you feel you are competant, how about a refresher course?

http://www.savealife.me.uk/traceyturner

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SOCIALWHIRL

Tracy Turner 123 Sample Street Sample Town Sample City Sample County SA123 4DF

Hi Tracy, they grow so fast, don’t they? We are running quality First Aid courses in your area. Even if you feel you are competant, how about a refresher course?

growupsafeandsound.org.uk/tracy.turner

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Dear Mr Moore,

Welcome to Betfair, where we want you to win. On our exchange, it’s not you versus a traditional bookie anymore. It’s you against your fellow punters. So, get ready for a whole new way to bet. Better prices, laying as well as backing and second-by-second in-play

Pesonalised website panel

We point the customer to their own website.

Steer Design 0781 802 6023 www.neilsteer.com

betting are all available to you right now.

www.betfair.com/james.moore Hey James, how about your very own website? Well, here it is, just visit the address above and get started!

More ways to bet, more ways to win

www.betfair.com/james.moore

Hey James, FREE ‘Guide to Betfair” CD which will explain how Betfair works and why it is the best place to bet.

how abouta freind youror a colYou can also earn over £8,000 with the Betfair Refer & Earn Scheme. Everytime you introduce league to Betfair, we’ll pay you £20 when they clock up 50 Betfair points. Good luck. The Betfair Team PS

very own website?

Well, here it is, just visit the address above and get started!

Don’t forget the ashes coming up, something perfect for you would be series win for ENGLAND 2/1 www.gambleaware.co.uk

www.betfair.com/james.moore

www.betfair.com/james.moores

Hey James, how about your very own website?

Hey John, how about your very own website?

Well, here it is, just visit the address above and get started!

FREE ‘Guide to Betfair” CD which will explain how Betfair works and why it is the best place to bet. You can also earn over £8,000 with the Betfair Refer & Earn Scheme. Everytime you introduce a freind or a colleague to Betfair, we’ll pay you £20 when they clock up 50 Betfair points. Good luck. The Betfair Team PS Don’t forget the ashes coming up, something perfect for you would be series win for ENGLAND 2/1 www.gambleaware.co.uk

www.betfair.com/james.moores

Personalised letter.

Hey John, how about your very own website?

Well, here it is, Based on age and proﬁle of the customer the just visit the address above and get letter style and tone of voice can be adapted to started! become more engaging.

RETAIL: Home Shopping

Sector: Not for proﬁt

Sector: Not for proﬁt Brief: Betfair wanted to visualise haw they can best use their data. Result: The welcome booklet is an essential part pf

Dear Mr Moore, Welcome to Betfair, where we want you to win. On our exchange, it’s not you versus a traditional bookie anymore. It’s you against your fellow punters.

the Betfair journey, simple graphics and easy to read

So, get ready for a whole new way to bet. Better prices, laying as well as backing and second-by-second in-play betting are all available to you right now.

intructions make the experience easier to navigate.

More ways to bet, more ways to win

Neil Steer: “Alongside the welcome letter the customer also receives a booklet on how to bet. This is an example of how to personalise the booklet.”

The booklet we’ve enclosed tells you everything you need to know to get started. Learn new ways to bet (like laying a bet or betting in-play) and see how Betfair offers bigger odds than normal bookies. We’ve also enclosed a FREE ‘Guide to Betfair” CD which will explain how Betfair works and why it is the best place to bet. You can also earn over £8,000 with the Betfair Refer & Earn Scheme. Everytime you introduce a freind or a colleague to Betfair, we’ll pay you £20 when they clock up 50 Betfair points.

et to b

The exchange explained. With Betfair you can bet against other punters. Get better odds with us and leave your bookie behind. Instead of a bookmaker setting the odds, our customers set the odds. That means you, James Moore. And because you compete against each other, James gets better odds. 20% better in fact. You can either make a back bet (bet on who’s going to win, just like you always have) or place a lay bet (bet against something happening - you probably haven’t done this before). Betfair matches people on either side of the bet with odds they agree. Simple. For example, someone thinks Chelsea will win the Premiership but you offer them odds that they won’t. Betfair matches you up. All you need to do is to have an opinion (and we all know there are plenty of those around)

Why, oh why do the bookies not use decimal odds? They’re so much easier. With decimal odds there are no weird fractions. All you have to do is multiply you stake by the odds to get your return. So a back bet with a £10 stake at odds of 4.0 returns £10 x 4.0 = £40. That’s a £30 proﬁt and your £10 stake back. Easy. No more working out the difference between 13/8 and 7/4. Decimal odds are the way forward.

A n e

The Betfair Team www.gambleaware.co.uk

MAKING A BACK BET.

The traditional way to bet.

MAKING A LAY BET.

The new way to bet.

Play the game.

You can also play Betfair Poker against other customers. Or you could try our new CASINO or any of Betfair’s own Exchange Games, where you can bet against other punters on which hand will win a computer generated card game.

Betfair POKER - end up flush!

Texas Hold ‘Em is sweeping the globe. Just think whta you’re missing out on. Join Betfair Poker and play in some of the best value tournements around. There are games for all levels an dif you want to try it out before you bet any real money you can even learn to play for fun table.

Exchange games - bet on winning and losing hands.

With Betfair exchange games, you can bet on automated players who are dealt random hands. Back a hand you think will lose. We’ve got poker, Blackjack, Hi-Lo and Baccarat.

Betfair Casino - best value on the web. In-Play. Bet right up to the finish

There are two lounges to choose from. In the Zero Lounge we’ve removed the zero from the Roulette wheel so the return to the player is 100% and we’ve also taken the house advantage out of Baccarat, Blackjack and more. It’s the only casino in the world where the house has no edge. In the main lounge you’ll ﬁnd the newest and most exciting games on the web, with loads of bonuses and offers.



The beauty of sport is that it’s not over ‘til it’s over. In-Play betting allows you to bet at any point in a game. It could be the ﬁrst fence in the National, the second innings of a test match or the ﬁnal whistle of a match. To see when an event is in-Play simply look for a green and white tick icon against the market.

For more information visit your website... www.betfair.com/james.moore

YOUR PERSONAL WEBSITE

This is Betfair giving you the best possible experience we can. With the help of the latest technology we can provide you with a website that you want. For instance, if you are only ever going to bet on football , cricket and golf, hats all you need to see. We won’t bombard you with offers that you don’t want. All are communications with you are speciﬁcally designed for you, therefore they are relevant. Just like fractions are a thing of the past, one size ﬁts all websites are too.

Personalise your experience with betf air 8 simple questions to enhance your visit to us.

feel free to answer as many as you like... What market is your ﬁrst choice?

Whats your job title?

Whats your favourite team?

What was the last live event you attended?

Are you interested in our Casino?

Do you have an account with another online betting company?

Refer and earn, place your friends email address to get started?

Ask us a question?

Dear Mr Moore, Welcome to Betfair, where we want you to win. On our exchange, it’s not you versus a traditional bookie anymore. It’s you against your fellow punters. So, get ready for a whole new way to bet. Better prices, laying as well as backing and second-by-second in-play betting are all available to you right now.

More ways to bet, more ways to win The movie will give you clear instructions on how to bet on Betfair. You can also earn over £8,000 with the Betfair Refer & Earn Scheme. Everytime you introduce a freind or a colleague to Betfair, we’ll pay you £20 when they clock up 50 Betfair points. Good luck. The Betfair Team

personalise your experince with betf air

BET NOW

Personalise me!

Take 5 minutes to complete our questionaire, we guarantee you will love the results.

So, lets get started. First you will see this welcome screen, looks just like the Betfair website, but with a difference. Click on the PERSONALISE ME button to get started. You will love the results.

Steer Design 0781 802 6023 www.neilsteer.com

Our job is to hold the money and give it to the winner, hopefully it’s you James!

Decimal odds.

Good luck.

in on the p s w

Client: Betfair

For more information visit your website... www.betfair.com/james.moore

Personalise me!

Refer and Earn

Earn big rewards everytime you introduce someone you know to Betfair. We’ll pay you £20 for each person you refer, as soon as they’ve clocked up 50 Betfair points. And if they are still betting after 3 months we’ll continue to reward you - you’ll get quarterly bonuses for each year. There’s up to £8,135 to be earned by every person referred, so it’s well worth spreading the word.

For more information visit your website... www.betfair.com/james.moore

Steer Design 0781 802 6023 www.neilsteer.com