PORTFOLIO_STEFANI

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Hey. Nice to meet you ! My name is Stefani Kristi. I’m a Graphic Designer based in Jakarta, Indonesia. I always look for a new challenge, because I believe “ No Challenges, No Change”.



Potayo Fries Potayo Fries is an F&B business that sells french fries with a vision & mission of always innovating to sell potatoes with unique shapes Big Idea : “All Unique Shape of Potato Fries“ because Potayo Fries sell four type unique shape of potato fries, while their competitor only sell one type of french fries. On the logo, there is a sharp bite shape to give the impression of Fries / Crispy. The typography is made dynamic to display a fun impression

To support the Big Idea (All Unique Shape of Potato Fries), 4 mascot characters were added which represent the unique shapes of the fries that Potayo Fries sells. Also, red was chosen because it represents joy, yellow representsx the color of the potato itself. *College Project




Ever Shine Tex Ever shine tex is a multinational textile company. The company can survive more than 40 years until now because of its ability to be able to adapt to various conditions of the world economy. The visual identity represents their brand value ”adaptable” Logo Concept : The thread shaped a chameleon & inserted into the eye of a needle. Chameleon & thread represent their brand value because the chameleon can adapt anywhere & thread can be made into various shapes. *College Project




Kuy Cafe Kuy is a cafe located in Elang Laut. This cafe is not only a place to hangout for teenagers, but also often holds e-sport game tournament events such as Mobile Legend, Pubg, etc. Logo Concept : the concept is “competitive”.Because the primary target is the gamers, so take the nature of the gamers is “Competitive”.

The logogram is visualisation of gamers’ brain who are tense when competing. Red & black were chosen as the main color of the brand because it represented the intensity of the match / fight. *College Project



NgunJuk Ngunjuk is a traditional drinks made in a modern way. The name behind “Ngunjuk” itself is drink, which is translated into Javanese. Big Idea : The big idea of Ngunjuk is “100% Indonesian Heathy Drink”. The character of a Javanese man who used a Javanese hat / blangkon that was giving a thumbs-up, to visualize the brand itself . In its implementation, the color use is green & use leafs visual elements to reflect natural & healthy. *College Project ( Team )


Yo Chin YoChin is a makeup brand with natural colors like those used by Korean artists. The logo of the “YoChin” brand is inspired by hand gestures made by Korean people when giving “hearts” to others people. *College Project




Boo Byol Boobyol is a Korean sticker shop that I made with my friends. I did the illustration as well as the photography *Professional Project


Beavers Basketball Beavers is a basketball club located in Jakarta Barat. Beavers hold ” Beavers Tournament “ to celebrate their first anniversary. Beavers Tournament is a competition between prestigious basketball clubs in Jakarta. I make a variety of promotional designs such as banners, posters, & instagram posts. *Professional Project






Motion Sport Indonesia Motion Sport Indonesia is one of the pioneers from local sports apparel in Indonesia since 2010. I make a variety of promotional designs such as banners, posters, & instagram posts. *Professional Project


Baboe Snacks Baboe is a cheese stick from Nusa Tenggara Timur . Baboe means “food given by the mother bird to the baby bird”. The target audience : SES B - C . Using the visual elements, I created a fun and cheerful. I created the character of 3 baby bird use Nusa Tenggara Timur’ hat ( ti’i langga & bulan sabit ) to show its from NTT. *College Project



Sambel Ndeso Sambel Ndeso is chili sauce with various flavors. Sambel Ndeso means chili village. Every product is made with ancestral recipe from the owner’s village, Java. The logo visualizes a traditional house in Java, “Joglo” & 2 pieces of chili with different colors as a symbolic of various kinds of chili sauce that are sold by Sambel Ndeso.

For packaging, I use chilli illustration patterns and use bright colors because the target audience is young people who like to try various kinds of chilli sauce. Color variations in packaging to represent the taste of chili sauce itself. *College Project




Beema Honey BEEMA is artisan raw Indonesia honey. The target audience : SES A - B . I used organic illustration, to reflect the brand itself : 100% organic & natural. I made label designs for 5 product variants. *College Project



Ejakarta A proposal for Jakarta to host the Unesco World Book Capital in 2022. *Internship Project with EGGHEAD


Typography *College *College Project Project



Roman Granit *Professional Project



Illustration




Etude House I was assigned to make a booth design and I chose Etude House. The theme is “Princess House” which matches the Etude House’s brand story *College Project


Logofolio

Build a Brain Learn Neurofeedback and Play for Disabilities

YB UD IB

LE

ST

*Professional Project

G IR L!



087876808822 stefanikristii@gmail.com


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